TED@NYC
Sally Kohn: Don't like clickbait? Don't click
Sali Kon (Sally Kohn): Ne sviđaju vam se mamci za klikove? Ne klikćite
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Zar vam se ne čini da je veliki broj internet sajtova prešao sa izveštavanja na otvoreno izazivanje vašeg besa (i mamljenje vaših poseta)? Analitičar vesti Sali Kon predlaže - ne bavite se vestima koje, kako se čini, jedino žele da vas razbesne. Umesto toga, poklonite svoje dragocene klikove sajtovima čijim vestima zaista verujete.
Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio
Double-click the English transcript below to play the video.
00:12
So recently,
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Nedavno
00:14
some white guys and some black women
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su neki belci i neke crnkinje
00:17
swapped Twitter avatars, or pictures online.
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zamenili avatare na Tviteru,
iliti svoje onlajn slike.
iliti svoje onlajn slike.
00:19
They didn't change their content,
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Nisu menjali sadržaj,
00:21
they kept tweeting the same as usual,
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nastavili su da tvituju kao i obično,
00:22
but suddenly, the white guys noticed
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ali iznenada, belci su primetili
00:25
they were getting called the n-word all the time
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da ih nazivaju rečima na c, sve vreme
00:27
and they were getting the worst kind of online abuse,
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i zlostavljali su ih
na najgori mogući onlajn način,
na najgori mogući onlajn način,
00:30
whereas the black women all of a sudden
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dok su crnkinje iznenada
00:32
noticed things got a lot more pleasant for them.
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primetile da stvari za njih
postaju sve prijatnije.
postaju sve prijatnije.
00:35
Now, if you're my five-year-old,
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E sad, ako ste moja petogodišnjakinja,
00:37
your Internet consists mostly of puppies and fairies
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vaš internet se sastoji uglavnom
od kučića i vila,
od kučića i vila,
00:41
and occasionally fairies riding puppies.
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i povremeno od vila
koje jašu na kučićima.
koje jašu na kučićima.
00:43
That's a thing. Google it.
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To je prava stvar. Proguglajte.
00:46
But the rest of us know that the Internet
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No mi ostali znamo da internet
00:48
can be a really ugly place.
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može da bude gadno mesto.
00:51
I'm not talking about the kind of colorful debates
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Ne govorim o šarenolikim debatama,
00:54
that I think are healthy for our democracy.
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koje mislim da su dobre
za našu demokratiju.
za našu demokratiju.
00:56
I'm talking about nasty personal attacks.
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Govorim o zlonamernim ličnim napadima.
00:59
Maybe it's happened to you, but it's at least
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Možda se desilo vama, ali je
bar dvostruko veća šansa
da se desi, u gorem obliku,
da se desi, u gorem obliku,
01:01
twice as likely to happen, and be worse,
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01:04
if you're a woman, a person of color, or gay,
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ako ste žena, obojena osoba ili gej,
01:06
or more than one at the same time.
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ili više ovih stvari zajedno.
01:08
In fact, just as I was writing this talk,
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Zapravo, baš dok sam pisala ovaj govor,
01:11
I found a Twitter account called @SallyKohnSucks.
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naišla sam na Tviter nalog @SallyKohnSucks
(Sali Kon je odvratna)
(Sali Kon je odvratna)
01:16
The bio says that I'm a
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Biografija kaže da sam:
"mrziteljka muškaraca i nezgrapna lezbača,
a jedino što sam postigla u životu
a jedino što sam postigla u životu
01:19
"man-hater and a bull dyke and the only
thing I've ever accomplished with my career
thing I've ever accomplished with my career
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01:22
is spreading my perverse sexuality."
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je širenje svoje perverzne seksualnosti."
01:25
Which, incidentally, is only a third correct.
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Usput, samo trećina ovoga je istinita.
01:27
I mean, lies! (Laughter)
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Mislim, laži! (Smeh)
01:33
But seriously, we all say we hate this crap.
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Ali ozbiljno, svi kažemo
da mrzimo ovo đubre.
da mrzimo ovo đubre.
01:35
The question is whether you're willing to make
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Pitanje je da li ste spremni
01:36
a personal sacrifice to change it.
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na lična žrtvovanja da biste to promenili.
01:40
I don't mean giving up the Internet.
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Ne mislim da se odreknete interneta.
01:41
I mean changing the way you click,
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Mislim da promenite
način na koji klikćete,
način na koji klikćete,
01:44
because clicking is a public act.
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jer su klikovi javni čin.
01:47
It's no longer the case
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Nije više slučaj
01:48
that a few powerful elites control all the media
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da nekoliko elitnih moćnika
kontroliše sve medije,
kontroliše sve medije,
01:51
and the rest of us are just passive receivers.
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a da smo mi ostali samo pasivni primači.
01:53
Increasingly, we're all the media.
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Sve više smo mi mediji.
01:56
I used to think, oh, okay, I get dressed up,
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Nekad sam mislila, ah, u redu, obučem se
01:59
I put on a lot of makeup,
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i stavim mnogo šminke,
02:01
I go on television, I talk about the news.
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odem na televiziju, govorim o vestima.
02:03
That is a public act of making media.
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To je javni čin medijske delatnosti.
02:06
And then I go home and I browse the web
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A onda odem kući i pretražujem internet
02:08
and I'm reading Twitter,
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i čitam Tviter,
02:09
and that's a private act of consuming media.
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to je privatni čin medijskog potrošača.
02:11
I mean, of course it is. I'm in my pajamas.
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Mislim, naravno da jeste. U pidžami sam.
02:14
Wrong.
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Greška.
02:16
Everything we blog, everything we Tweet,
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Svi naši blogovi, svi naši tvitovi
02:18
and everything we click
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i sve na šta kliknemo
02:21
is a public act of making media.
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je javni čin medijske delatnosti.
02:24
We are the new editors.
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Mi smo novi urednici.
02:26
We decide what gets attention
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Mi odlučujemo šta će da izazove pažnju,
02:28
based on what we give our attention to.
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na osnovu toga čemu mi poklonimo pažnju.
Tako funkcionišu mediji danas.
02:31
That's how the media works now.
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02:32
There's all these hidden algorithms that decide
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Postoje razni skriveni algoritmi,
koji odlučuju
koji odlučuju
02:34
what you see more of and what we all see more of
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šta gledate češće
i šta svi mi gledamo češće,
i šta svi mi gledamo češće,
02:37
based on what you click on,
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na osnovu toga na šta klikćemo,
02:38
and that in turn shapes our whole culture.
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a to za uzvrat oblikuje našu celu kulturu.
02:42
Over three out of five Americans think we have
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Preko tri od pet Amerikanaca
smatra da imamo
smatra da imamo
02:44
a major incivility problem in our country right now,
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ogroman problem s nekulturom
u našoj državi trenutno,
u našoj državi trenutno,
02:48
but I'm going to guess that at least three out of five
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ali ću pretpostaviti
da bar tri od pet Amerikanaca
da bar tri od pet Amerikanaca
02:50
Americans are clicking on the same insult-oriented,
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klikće na isto uvredljivo,
02:54
rumor-mongering trash that feeds
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komercijalno tračersko smeće koje hrani
02:56
the nastiest impulses in our society.
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najniže pobude našeg društva.
02:59
In an increasingly noisy media landscape,
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U sve bučnijem medijskom pejzažu,
03:03
the incentive is to make more noise to be heard,
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podstiču vas da budete što bučniji,
kako bi vas čuli,
kako bi vas čuli,
03:07
and that tyranny of the loud
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a ta tiranija bučnih
03:10
encourages the tyranny of the nasty.
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ohrabruje tiraniju bezobraznih.
03:13
It does not have to be that way.
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Ne mora tako da bude.
03:16
It does not.
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Ne mora.
03:17
We can change the incentive.
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Možemo da promenimo podsticaje.
Za početak, svi možemo uraditi dve stvari.
03:20
For starters, there are two things we can all do.
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03:22
First, don't just stand by the sidelines
when you see someone getting hurt.
when you see someone getting hurt.
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Kao prvo, nemojte da stojite po strani
kada primetite da nekoga povređuju.
kada primetite da nekoga povređuju.
03:26
If someone is being abused online, do something.
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Ako nekoga zlostavljaju na internetu,
uradite nešto.
uradite nešto.
03:30
Be a hero. This is your chance.
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Budite heroj. Ovo je vaša prilika.
03:32
Speak up. Speak out. Be a good person.
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Budite glasni. Budite odvažni.
Budite dobra osoba.
Budite dobra osoba.
03:34
Drown out the negative with the positive.
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Ugušite negativno pozitivnim.
03:36
And second, we've got to stop clicking
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I pod dva, moramo prestati da klikćemo
03:40
on the lowest-common-denominator, bottom-feeding
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na najniže zajedničke sadržaoce,
hranitelje niskosti,
hranitelje niskosti,
03:42
linkbait.
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mamce za linkove.
03:43
If you don't like the 24/7 all Kardashian
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Ako vam se ne sviđa
celonedeljni program koji prikazuje
celonedeljni program koji prikazuje
03:47
all the time programming,
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sve o Kardašijanima,
03:49
you've got to stop clicking on the stories
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morate prestati da klikćete na priče
03:51
about Kim Kardashian's sideboob.
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o ispaloj dojki Kim Kardašijan.
03:55
I know you do it. (Applause)
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Znam da to radite. (Aplauz)
03:57
You too, apparently.
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Očito i vi.
Mislim stvarno, isti primer:
03:59
I mean, really, same example:
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04:00
if you don't like politicians calling each other names,
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ako vam se ne sviđaju
međusobne prozivke političara,
međusobne prozivke političara,
04:03
stop clicking on the stories
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prestnite da klikćete na priče
o tome kako je neko iz jedne stranke
nazvao nekoga iz druge stranke.
nazvao nekoga iz druge stranke.
04:05
about what one guy in one party called
the other guy in the other party.
the other guy in the other party.
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04:08
Clicking on a train wreck just pours gasoline on it.
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Klikovima na olupine
samo dodajete benzin na vatru.
samo dodajete benzin na vatru.
04:10
It makes it worse, the fire spreads.
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Bude još gore, vatra se proširi.
04:12
Our whole culture gets burned.
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Naša čitava kultura sagori.
04:16
If what gets the most clicks wins,
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Ako ono što dobije
najviše klikova pobeđuje,
najviše klikova pobeđuje,
04:20
then we have to start shaping the world we want
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onda moramo da počnemo
da oblikujemo svet kakav želimo
da oblikujemo svet kakav želimo
04:22
with our clicks,
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svojim klikovima
04:24
because clicking is a public act.
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jer su klikovi javni čin.
04:28
So click responsibly. Thank you.
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Zato klikćite odgovorno. Hvala.
04:31
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Sally Kohn - Political punditSally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.
Why you should listen
Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.
Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.
Sally Kohn | Speaker | TED.com