ABOUT THE SPEAKER
Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.

Why you should listen

Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.

Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.

More profile about the speaker
Sally Kohn | Speaker | TED.com
TED@NYC

Sally Kohn: Don't like clickbait? Don't click

萨莉·科恩: 不喜欢的链接?不要点击

Filmed:
1,482,015 views

许多新闻网站的报道公开煽动你的愤怒,也刺激你阅读网页,难道不是吗?新闻分析人萨莉·科恩建议——不要卷入那些看起来只是想让你变得疯狂的新闻。相反,把你宝贵的点击给你真正信任的新闻网站。
- Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio

Double-click the English transcript below to play the video.

00:12
So recently最近,
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就在最近,
00:14
some white白色 guys and some black黑色 women妇女
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有一些白人男性和黑人女性
00:17
swapped Twitter推特 avatars替身, or pictures图片 online线上.
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在社交网站推特(Twitter)上互换昵称,或者照片。
00:19
They didn't change更改 their content内容,
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他们没有更改推特上的内容,
00:21
they kept不停 tweeting啁啾 the same相同 as usual通常,
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也还和往常一样的方式发推特,
00:22
but suddenly突然, the white白色 guys noticed注意到
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但是突然,那些白人男人们发现
00:25
they were getting得到 called the n-word字头 all the time
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网络上总有人叫他们黑鬼,
00:27
and they were getting得到 the worst最差 kind of online线上 abuse滥用,
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还有许多难听的辱骂。
00:30
whereas the black黑色 women妇女 all of a sudden突然
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而同时,黑人女性都突然感觉
00:32
noticed注意到 things got a lot more pleasant愉快 for them.
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世界对他们更友好了。
00:35
Now, if you're my five-year-old五十岁,
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现在,想象你是我五岁的孩子,
00:37
your Internet互联网 consists mostly大多 of puppies小狗 and fairies仙女
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你的互联网世界
大部分是由可爱的小狗和精灵组成的,
00:41
and occasionally偶尔 fairies仙女 riding骑术 puppies小狗.
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偶尔会有驾着小狗的精灵。
00:43
That's a thing. Google谷歌 it.
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真有这个角色,谷歌一下。
00:46
But the rest休息 of us know that the Internet互联网
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但我们大部分人都知道,
00:48
can be a really ugly丑陋 place地点.
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互联网也可以是一个非常丑陋的地方。
00:51
I'm not talking about the kind of colorful华美 debates辩论
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我说的不是有关有色人种这样的讨论,
00:54
that I think are healthy健康 for our democracy民主.
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我还觉得这对我们的民主是有好处的。
00:56
I'm talking about nasty讨厌 personal个人 attacks攻击.
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我说的是那些卑劣的人身攻击。
00:59
Maybe it's happened发生 to you, but it's at least最小
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你可能遭遇过这样的事情,
01:01
twice两次 as likely容易 to happen发生, and be worse更差,
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但这种事情的发生几率会至少提升两倍,
而且会更加恶劣,
01:04
if you're a woman女人, a person of color颜色, or gay同性恋者,
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如果你是女性,有色人种,或者同性恋,
01:06
or more than one at the same相同 time.
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或者同时兼有以上属性。
01:08
In fact事实, just as I was writing写作 this talk,
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事实上,就在我写这篇演讲的时候,
01:11
I found发现 a Twitter推特 account帐户 called @SallyKohnSucksSallyKohnSucks.
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我发现一个叫做@混蛋萨莉科恩的推特账号,
(译者注:萨莉·科恩是讲者的名字)
01:16
The bio生物 says that I'm a
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此人的介绍上说我是一个
01:19
"man-hater人为仇敌 and a bull公牛 dyke堤防 and the only
thing I've ever accomplished完成 with my career事业
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”仇视男性者,一个强壮的女同性恋,
在我的生活中唯一成功的事
01:22
is spreading传播 my perverse sexuality性欲."
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就是传播我堕落的性生活,"
01:25
Which哪一个, incidentally顺便, is only a third第三 correct正确.
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顺便说一下,只说对了三分之一。
01:27
I mean, lies! (Laughter笑声)
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我的意思是,放屁!(大笑)
01:33
But seriously认真地, we all say we hate讨厌 this crap掷骰子.
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但是认真想想,我们都说我们恨这种屁话,
01:35
The question is whether是否 you're willing愿意 to make
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问题是你是否愿意做出
01:36
a personal个人 sacrifice牺牲 to change更改 it.
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个人的牺牲去改变这种情况。
01:40
I don't mean giving up the Internet互联网.
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我不是说放弃互联网。
01:41
I mean changing改变 the way you click点击,
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我是说改变我们点击的方式。
01:44
because clicking点击 is a public上市 act法案.
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因为点击是一个公共行为。
01:47
It's no longer the case案件
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如今已经不再是
01:48
that a few少数 powerful强大 elites精英 control控制 all the media媒体
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少数精英完全控制媒体
01:51
and the rest休息 of us are just passive被动 receivers接收器.
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而我们其他人只是被动接受者。
01:53
Increasingly日益, we're all the media媒体.
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逐渐地,我们都成为媒体了。
01:56
I used to think, oh, okay, I get dressed连衣裙的 up,
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我常想,噢,好,我穿上正装,
01:59
I put on a lot of makeup化妆,
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抹上一堆化妆品,
02:01
I go on television电视, I talk about the news新闻.
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上电视播报新闻。
02:03
That is a public上市 act法案 of making制造 media媒体.
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这是制造媒体的公共行为。
02:06
And then I go home and I browse浏览 the web卷筒纸
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然后我回家,浏览网站,
02:08
and I'm reading Twitter推特,
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上推特,
02:09
and that's a private私人的 act法案 of consuming消费 media媒体.
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这是消费媒体的私人行为。
02:11
I mean, of course课程 it is. I'm in my pajamas睡衣.
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我的意思是,当然是私人的,
因为我还穿着睡衣呢。
02:14
Wrong错误.
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错了。
02:16
Everything we blog博客, everything we Tweet鸣叫,
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每一篇我们发表的博客,
每一句我们发表的推特的内容,
02:18
and everything we click点击
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还有每一个我们点击的内容,
02:21
is a public上市 act法案 of making制造 media媒体.
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都是制造媒体的公共行为。
02:24
We are the new editors编者.
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我们是新时代的编辑。
02:26
We decide决定 what gets得到 attention注意
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我们将自己的关注给什么样的内容
02:28
based基于 on what we give our attention注意 to.
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决定了什么内容将获得关注。
02:31
That's how the media媒体 works作品 now.
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这就是现在媒体的运作方式。
02:32
There's all these hidden algorithms算法 that decide决定
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有各种隐藏的算法在决定
02:34
what you see more of and what we all see more of
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你看哪些内容更多,我们大家看哪些内容更多,
02:37
based基于 on what you click点击 on,
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这些都取决于你点击的内容,
02:38
and that in turn shapes形状 our whole整个 culture文化.
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然后这种点击塑造了我们整个的文化。
02:42
Over three out of five Americans美国人 think we have
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超过五分之三的美国人认为,
02:44
a major重大的 incivility非礼 problem问题 in our country国家 right now,
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当前我们国家广泛存在着粗暴言论的问题,
02:48
but I'm going to guess猜测 that at least最小 three out of five
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但我猜想至少五分之三的美国人
02:50
Americans美国人 are clicking点击 on the same相同 insult-oriented侮辱为本,
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都在点击同样的辱骂式的、
02:54
rumor-mongering造谣 trash垃圾 that feeds供稿
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散播谣言的垃圾信息,
02:56
the nastiest最令人困扰 impulses冲动 in our society社会.
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正是它们滋养了最肮脏卑劣的挑衅。
02:59
In an increasingly日益 noisy嘈杂 media媒体 landscape景观,
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在这个日益喧闹的媒体环境中,
03:03
the incentive激励 is to make more noise噪声 to be heard听说,
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媒体的目标是让更多的噪音被听到,
03:07
and that tyranny暴政 of the loud
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大声喊叫的暴力鼓励了
03:10
encourages鼓励 the tyranny暴政 of the nasty讨厌.
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下流肮脏的暴力。
03:13
It does not have to be that way.
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其实完全可以不必如此。
03:16
It does not.
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不必如此。
03:17
We can change更改 the incentive激励.
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我们可以改变动机。
03:20
For starters首发, there are two things we can all do.
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作为新手,我们可以做两件事。
03:22
First, don't just stand by the sidelines场边
when you see someone有人 getting得到 hurt伤害.
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第一,当你看到有人受伤了,
不要只是站来旁边旁观。
03:26
If someone有人 is being存在 abused滥用 online线上, do something.
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如果有人在网上被侮辱,你要出些力。
03:30
Be a hero英雄. This is your chance机会.
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做一个英雄。这是你的机会。
03:32
Speak说话 up. Speak说话 out. Be a good person.
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大声说出你的观点,做一个好人。
03:34
Drown out the negative with the positive.
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用正义压倒邪恶。
03:36
And second第二, we've我们已经 got to stop clicking点击
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第二,停止点击那些
03:40
on the lowest-common-denominator最低公分母, bottom-feeding底部馈送
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迎合大众口味的,低层次的
03:42
linkbait诱饵.
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链接。
03:43
If you don't like the 24/7 all Kardashian卡戴珊
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如果你不喜欢卡戴珊(译者注:美国巨乳女星)的
03:47
all the time programming程序设计,
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那些新闻,
03:49
you've got to stop clicking点击 on the stories故事
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你就停止点击有关
03:51
about Kim Kardashian'sKardashian的 sideboobsideboob.
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金·卡戴珊的乳房的图片。
03:55
I know you do it. (Applause掌声)
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我知道你点了。(鼓掌)
03:57
You too, apparently显然地.
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看起来你也是。
03:59
I mean, really, same相同 example:
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我说真的,同样的例子:
04:00
if you don't like politicians政治家 calling调用 each other names,
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如果你不喜欢政治家们彼此对骂,
04:03
stop clicking点击 on the stories故事
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你就不要点击那些
04:05
about what one guy in one party派对 called
the other guy in the other party派对.
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这个政党的一个家伙
骂另一个政党里的家伙的故事。
04:08
Clicking点击 on a train培养 wreck破坏 just pours盆满钵满 gasoline汽油 on it.
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点击火车失事的消息只是火上浇油,
04:10
It makes品牌 it worse更差, the fire spreads利差.
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这让事情更糟糕,火蔓延开,
04:12
Our whole整个 culture文化 gets得到 burned.
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我们的整个文化都烧起来。
04:16
If what gets得到 the most clicks点击 wins,
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如果得到最多点击的内容会成为赢家,
04:20
then we have to start开始 shaping成型 the world世界 we want
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那我们就要通过点击,开始塑造
04:22
with our clicks点击,
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我们想要的世界。
04:24
because clicking点击 is a public上市 act法案.
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因为点击是一个公共行为。
04:28
So click点击 responsibly负责任. Thank you.
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所以请理性点击。谢谢。
04:31
(Applause掌声)
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(鼓掌)
Translated by Xuying Wu
Reviewed by Sunny WANG

▲Back to top

ABOUT THE SPEAKER
Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.

Why you should listen

Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.

Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.

More profile about the speaker
Sally Kohn | Speaker | TED.com

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