TEDxEQChCh
Ernesto Sirolli: Want to help someone? Shut up and listen!
Ernesto Sirolli: Chcete niekomu pomôcť? Zavrite hubu a počúvajte!
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Keď sa pracovníci dobre mienenej humanitárnej pomoci dopočujú o probléme, o ktorom si myslia, že ho dokážu napraviť, pustia sa do práce. Toto Ernesto Sirolli pokladá za naivné. V tejto zábavnej a vášnivej prednáške hovorí, že prvým krokom je naslúchať ľuďom, ktorým sa snažíte pomôcť a naladiť sa na ich vlastného podnikateľského ducha. Jeho rady o tom, čo zaberá, pomôžu každému podnikateľovi.
Ernesto Sirolli - Sustainable development expert
Ernesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was. Full bio
Ernesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was. Full bio
Double-click the English transcript below to play the video.
00:17
Everything I do, and everything I do professionally --
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Všetko, čo v živote robím, aj profesionálne -
00:20
my life -- has been shaped
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bolo formované siedmymi
00:24
by seven years of work as a young man in Africa.
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rokmi, ktoré som za mlada strávil pracovne v Afrike.
00:30
From 1971 to 1977 --
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Od roku 1971 do roku 1977 -
00:33
I look young, but I'm not — (Laughter) --
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vyzerám mlado, ale nie som - (Smiech) -
00:37
I worked in Zambia, Kenya, Ivory Coast, Algeria, Somalia,
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som pracoval v Zambii, Keni, na Pobreží slonoviny, Alžírsku, Somálsku,
00:42
in projects of technical cooperation with African countries.
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na projektoch technickej spolupráce s africkými krajinami.
00:46
I worked for an Italian NGO,
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Pracoval som pre taliansku nevládnu organizáciu
00:50
and every single project that we set up in Africa
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a každý jeden projekt, do ktorého sme v Afrike vstúpili
00:56
failed.
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zlyhal.
00:59
And I was distraught.
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Bol som z toho rozrušený,
01:03
I thought, age 21, that we Italians were good people
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myslel som si, vo veku 21 rokov, že my Taliani sme dobrí ľudia
01:08
and we were doing good work in Africa.
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a v Afrike odvádzame dobrú prácu.
01:11
Instead, everything we touched we killed.
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Miesto toho všetko, čoho sme sa dotkli, sme zabili.
01:18
Our first project, the one that has inspired my first book,
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V našom prvom projekte, v tom ktorý bol inšpiráciou k mojej prvej knihe,
01:23
"Ripples from the Zambezi,"
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"Vlnky od Zambezi," ("Ripples from Zambezi")
01:26
was a project where we Italians
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sme sa my Taliani
01:29
decided to teach Zambian people how to grow food.
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rozhodli naučiť zambijských ľudí ako pestovať jedlo.
01:34
So we arrived there with Italian seeds in southern Zambia
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Tak sme s talianskymi semienkami dorazili do južnej Zambie,
01:39
in this absolutely magnificent valley
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do jedného absolútne nádherného údolia,
01:42
going down to the Zambezi River,
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ktoré sa tiahne dolu k rieke Zambezi,
01:46
and we taught the local people how to grow Italian tomatoes
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a učili sme miestnych ako pestovať talianske paradajky
01:49
and zucchini and ...
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a cukiny a ...
01:52
And of course the local people had absolutely no interest
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Pravdaže miestni o to absolútne nemali záujem,
01:54
in doing that, so we paid them to come and work,
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tak sme ich platili, aby prišli a pracovali,
01:57
and sometimes they would show up. (Laughter)
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a občas sa aj ukázali. (Smiech)
02:01
And we were amazed that the local people,
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Boli sme prekvapení, že miestni ľudia v tak úrodnom
02:04
in such a fertile valley, would not have any agriculture.
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údolí nemajú žiadne poľnohospodárstvo.
02:07
But instead of asking them how come they were not
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No miesto toho aby sme sa ich opýtali, prečo nič nepestujú,
02:10
growing anything, we simply said, "Thank God we're here." (Laughter)
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proste sme si povedali, "Vďaka Bohu, že sme tu." (Smiech)
02:14
"Just in the nick of time to save the Zambian people from starvation."
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"Akurát na poslednú chvíľu, aby sme zachránili zambijské obyvateľstvo pred hladovaním."
02:19
And of course, everything in Africa grew beautifully.
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Pravdaže v Afrike všetko krásne rástlo.
02:22
We had these magnificent tomatoes. In Italy, a tomato
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Mali sme tam nádherné paradajky. V Taliansku by paradajka
02:25
would grow to this size. In Zambia, to this size.
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narástla asi do takejto veľkosti. V Zambii do takejto-
02:29
And we could not believe, and we were telling the Zambians,
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Nemohli sme tomu uveriť. Zambijcom sme hovorili,
02:31
"Look how easy agriculture is."
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"Pozrite sa, aké je poľnohospodárstvo jednoduché."
02:34
When the tomatoes were nice and ripe and red,
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Keď boli paradajky pekné zrelé a červené,
02:37
overnight, some 200 hippos came out from the river
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cez noc prišlo od rieky asi 200 hrochov
02:40
and they ate everything. (Laughter)
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a všetko zjedli. (Smiech)
02:44
And we said to the Zambians, "My God, the hippos!"
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Zambijcom sme povedali, "Preboha, hrochy!"
02:49
And the Zambians said, "Yes, that's why we have no agriculture here." (Laughter)
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A Zambijci na to, "Áno, práve preto tu nemáme žiadne poľnohospodárstvo." (Smiech)
02:55
"Why didn't you tell us?""You never asked."
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"Prečo ste nám to nepovedali?" "Nepýtali ste sa."
03:01
I thought it was only us Italians blundering around Africa,
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Myslel som si, že to len my Taliani sme to v Afrike takto spackali,
03:06
but then I saw what the Americans were doing,
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ale keď som videl, čo robili Američania,
03:09
what the English were doing, what the French were doing,
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čo robili Angličania, čo robili Francúzi,
03:11
and after seeing what they were doing,
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po tom, čo som videl, čo robili oni,
03:14
I became quite proud of our project in Zambia.
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začal som byť na náš projekt v Zambii celkom hrdý.
03:17
Because, you see, at least we fed the hippos.
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Pretože, viete, my sme aspoň nakŕmili hrochy.
03:22
You should see the rubbish — (Applause) --
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Mali by ste vidieť tie nezmysly - (Potlesk) -
03:27
You should see the rubbish that we have bestowed
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Mali by ste vidieť tie nezmysly, čo sme poskytli
03:29
on unsuspecting African people.
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nič netušiacim Afričanom.
03:31
You want to read the book,
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Ak si chcete prečítať knihu,
03:33
read "Dead Aid," by Dambisa Moyo,
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prečítajte si "Mŕtva pomoc" ("Dead Aid") od Dambisy Moyo,
03:37
Zambian woman economist.
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zambijskej ekonómky.
03:40
The book was published in 2009.
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Kniha vyšla v roku 2009.
03:43
We Western donor countries have given the African continent
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My, západné krajiny, sme za posledných 50 rokov
03:47
two trillion American dollars in the last 50 years.
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darovali Africkému kontinentu dva bilióny amerických dolárov.
03:52
I'm not going to tell you the damage that that money has done.
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Ani vám nebudem hovoriť, akú škodu tieto peniaze narobili.
03:56
Just go and read her book.
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Prečítajte si tú knihu.
03:58
Read it from an African woman, the damage that we have done.
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Prečítajte si od Afričanky, akú škodu sme spôsobili.
04:07
We Western people are imperialist, colonialist missionaries,
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My, ľudia zo západných krajín, sme imperialisti, kolonialisti, misionári
04:13
and there are only two ways we deal with people:
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a sú len dva spôsoby, akými jednáme s ľuďmi:
04:16
We either patronize them, or we are paternalistic.
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Správame sa k nim buď patrónsky alebo paternalisticky.
04:20
The two words come from the Latin root "pater,"
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Obe tieto slová pochádzajú z latinského "pater,"
04:24
which means "father."
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čo znamená "otec."
04:26
But they mean two different things.
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Ale znamenajú dve rozdielne veci.
04:30
Paternalistic, I treat anybody from a different culture
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Patrónsky - ku každému z odlišnej kultúry sa správam
04:33
as if they were my children. "I love you so much."
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akoby bol moje dieťa. "Tak veľmi ťa mám rád."
04:39
Patronizing, I treat everybody from another culture
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Paternalisticky - pristupujem ku každému z inej kultúry,
04:43
as if they were my servants.
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akoby bol môj sluha.
04:46
That's why the white people in Africa are called "bwana," boss.
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Preto bielych ľudí v Afrike volajú "bwana," šéf.
04:52
I was given a slap in the face reading a book,
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Pri čítaní knihy "Malé je nádherné,"(Small is Beautiful) som dostal facku.
04:55
"Small is Beautiful," written by Schumacher, who said,
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Jej autorom je Schumacher, ktorý povedal,
05:00
above all in economic development, if people
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že v ekonomickom rozvoji predovšetkým platí,
05:03
do not wish to be helped, leave them alone.
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že ak si ľudia neželajú pomoc, nechajte ich tak.
05:08
This should be the first principle of aid.
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Toto by mal byť prvý princíp pomoci.
05:11
The first principle of aid is respect.
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Prvý princíp pomoci je rešpekt.
05:14
This morning, the gentleman who opened this conference
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Dnes ráno pán, ktorý otváral túto konferenciu
05:17
lay a stick on the floor, and said,
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položil na zem palicu a povedal,
05:21
"Can we -- can you imagine a city
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"Dokážeme - dokážete si predstaviť mesto,
05:25
that is not neocolonial?"
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ktoré nie je neokoloniálne?"
05:29
I decided when I was 27 years old
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V 27 rokoch som sa rozhodol
05:33
to only respond to people,
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iba reagovať na výzvy ľudí,
05:37
and I invented a system called Enterprise Facilitation,
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a vymyslel som systém menom Enterprise Facilitation,
05:42
where you never initiate anything,
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v ktorom nikdy nič nezačínate,
05:45
you never motivate anybody, but you become a servant
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nikdy nikoho nemotivujete, ale stanete sa služobníkom
05:49
of the local passion, the servant of local people
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miestnej vášne, služobníkom miestnych ľudí,
05:53
who have a dream to become a better person.
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ktorí majú sen stať sa lepšími.
05:57
So what you do -- you shut up.
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Takže čo robíte - zavriete hubu.
06:02
You never arrive in a community with any ideas,
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Do komunity nikdy neprídete s nejakými nápadmi,
06:05
and you sit with the local people.
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ale sedíte s miestnymi ľuďmi.
06:10
We don't work from offices.
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Nepracujeme z kancelárií.
06:12
We meet at the cafe. We meet at the pub.
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Stretávame sa v kaviarniach. Stretávame sa v baroch.
06:16
We have zero infrastructure.
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Nemáme žiadnu infraštruktúru.
06:19
And what we do, we become friends,
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Prebieha to tak, že sa spriatelíme
06:23
and we find out what that person wants to do.
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a zistíme, čo tá osoba chce spraviť.
06:27
The most important thing is passion.
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Najdôležitejšia je vášeň.
06:29
You can give somebody an idea.
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Môžete niekomu dať nápad.
06:31
If that person doesn't want to do it,
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Ale ak to tá osoba nechce robiť,
06:33
what are you going to do?
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čo potom?
06:37
The passion that the person has for her own growth
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Vášeň, ktorú tá osoba má pre svoj vlastný rast
06:41
is the most important thing.
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je tá najdôležitejšia vec.
06:43
The passion that that man has for his own personal growth
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Vášeň, ktorú má človek pre svoj osobný rast
06:48
is the most important thing.
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je tá najdôležitejšia vec.
06:49
And then we help them to go and find the knowledge,
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Potom im pomôžeme nájsť znalosti,
06:52
because nobody in the world can succeed alone.
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pretože nikto na svete nemôže uspieť sám.
06:58
The person with the idea may not have the knowledge,
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Tá osoba s nápadom nemusí mať potrebné znalosti,
07:00
but the knowledge is available.
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ale tie sú k dispozícii.
07:03
So years and years ago, I had this idea:
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Pred mnohými rokmi som dostal nápad:
07:06
Why don't we, for once, instead of arriving in the community
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Prečo namiesto toho, aby sme prišli do komunity a
07:11
to tell people what to do, why don't, for once,
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hovorili ľuďom, čo robiť, ich radšej konečne
07:15
listen to them? But not in community meetings.
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nevypočujeme? Ale nie na komunitných stretnutiach.
07:20
Let me tell you a secret.
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Poviem vám tajomstvo.
07:25
There is a problem with community meetings.
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Komunitné stretnutia majú jeden problém.
07:29
Entrepreneurs never come,
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Podnikatelia na ne nikdy neprídu,
07:33
and they never tell you, in a public meeting,
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a nikdy vám na verejných stretnutiach nepovedia,
07:36
what they want to do with their own money,
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čo chcú so svojimi peniazmi robiť,
07:40
what opportunity they have identified.
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aké príležitosti identifikovali.
07:44
So planning has this blind spot.
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Takže plánovanie má toto slepé miesto.
07:49
The smartest people in your community you don't even know,
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Najmúdrejších ľudí vo vašej komunite ani nepoznáte,
07:53
because they don't come to your public meetings.
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pretože nechodia na vaše verejné stretnutia.
08:01
What we do, we work one-on-one,
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My to robíme tak, že pracujeme jeden na jedného,
08:05
and to work one-on-one, you have to create
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a pri tomto štýle to znamená, že musíte vytvoriť
08:06
a social infrastructure that doesn't exist.
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sociálnu infraštruktúru, ktorá neexistuje.
08:09
You have to create a new profession.
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Musíte vytvoriť novú profesiu.
08:12
The profession is the family doctor of enterprise,
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Touto profesiou je rodinný doktor podnikania,
08:17
the family doctor of business, who sits with you
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rodinný doktor firmy, ktorý s vami sedí
08:21
in your house, at your kitchen table, at the cafe,
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vo vašom dome, pri vašom kuchynskom stole, na káve,
08:24
and helps you find the resources to transform your passion
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a pomáha vám nájsť zdroje na premenu vašej vášne
08:28
into a way to make a living.
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na niečo, čím sa môžete živiť.
08:30
I started this as a tryout in Esperance, in Western Australia.
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Vyskúšal som si to v Esperance, v Západnej Austrálii.
08:36
I was a doing a Ph.D. at the time,
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V tom čase som si robil Ph.D.,
08:38
trying to go away from this patronizing bullshit
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snažil som sa vzdialiť od povýšeneckých blbostí,
08:42
that we arrive and tell you what to do.
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že prídeme a povieme vám, čo robiť.
08:46
And so what I did in Esperance that first year
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Takže v Esperance som sa počas prvého roku
08:51
was to just walk the streets, and in three days
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len prechádzal po uliciach a po troch dňoch
08:55
I had my first client, and I helped this first guy
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som mal prvého klienta. Pomohol som tomuto prvému chlapíkovi,
08:58
who was smoking fish from a garage, was a Maori guy,
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ktorý údil ryby v garáži, bol to Maor,
09:03
and I helped him to sell to the restaurant in Perth,
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a pomohol som mu predávať do reštaurácie v Perth,
09:06
to get organized, and then the fishermen came to me to say,
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zorganizovať sa, a potom ku mne prišli rybári a povedali,
09:09
"You the guy who helped Maori? Can you help us?"
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"To ty si pomohol Maorovi? Môžeš pomôcť aj nám?"
09:12
And I helped these five fishermen to work together
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A tak som týmto piatim rybárom pomohol spolupracovať
09:15
and get this beautiful tuna not to the cannery in Albany
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a predávať tých nádherných tuniakov nie do konzervárne v Albánsku
09:19
for 60 cents a kilo, but we found a way
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za 60 centov za kilo, ale našli sme spôsob,
09:23
to take the fish for sushi to Japan for 15 dollars a kilo,
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ako predať ryby na sushi do Japonska za 15 dolárov za kilo
09:29
and the farmers came to talk to me, said,
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a potom za mnou prišli farmári a povedali,
09:30
"Hey, you helped them. Can you help us?"
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"Hej, pomohol si im. Môžeš pomôcť aj nám?"
09:32
In a year, I had 27 projects going on,
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Za rok som mal rozbehnutých 27 projektov
09:35
and the government came to see me to say,
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a potom za mnou prišla vláda so slovami,
09:38
"How can you do that?
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"Ako to dokážeš?
09:40
How can you do — ?" And I said, "I do something very, very, very difficult.
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Ako dokážeš - ?" A ja na to, "Robím niečo veľmi veľmi zložité.
09:43
I shut up, and listen to them." (Laughter)
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Zavriem hubu a počúvam ich." (Smiech)
09:49
So — (Applause) —
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Takže - (Potlesk) -
09:57
So the government says, "Do it again." (Laughter)
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A vláda na to, "Urob to znova." (Smiech)
10:02
We've done it in 300 communities around the world.
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Toto sme urobili v 300 komunitách po celom svete.
10:05
We have helped to start 40,000 businesses.
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Pomohli sme rozbehnúť 40 000 podnikov.
10:08
There is a new generation of entrepreneurs
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Je tu nová generácia podnikateľov,
10:10
who are dying of solitude.
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ktorí umierajú na osamelosť.
10:13
Peter Drucker, one of the greatest management consultants in history,
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Peter Drucker, jeden z najlepších konzultantov pre manažment v histórii,
10:19
died age 96, a few years ago.
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zomrel vo veku 96 rokov, pred pár rokmi.
10:23
Peter Drucker was a professor of philosophy
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Peter Drucker bol profesorom filozofie,
10:25
before becoming involved in business,
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prv ako sa začal zaoberať podnikaním,
10:27
and this is what Peter Drucker says:
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a toto Peter Drucker tvrdí:
10:30
"Planning is actually incompatible
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"Plánovanie v skutočnosti nie je kompatibilné
10:36
with an entrepreneurial society and economy."
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s podnikateľskou spoločnosťou a ekonomikou."
10:40
Planning is the kiss of death of entrepreneurship.
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Plánovanie je pre podnikanie bozkom smrti.
10:46
So now you're rebuilding Christchurch
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Takže teraz znovu budujete Christchurch
10:49
without knowing what the smartest people in Christchurch
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bez toho, aby ste vedeli, čo najmúdrejší ľudia v Christchurch
10:52
want to do with their own money and their own energy.
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chcú robiť so svojimi peniazmi a svojou energiou.
10:57
You have to learn how to get these people
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Musíte sa naučiť, ako týchto ľudí primäť k tomu,
11:00
to come and talk to you.
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aby za vami prišli a hovorili s vami.
11:03
You have to offer them confidentiality, privacy,
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Musíte im ponúknuť diskrétnosť, súkromie,
11:08
you have to be fantastic at helping them,
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musíte byť fantastickí v pomáhaní
11:12
and then they will come, and they will come in droves.
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a potom prídu, a prídu v davoch.
11:16
In a community of 10,000 people, we get 200 clients.
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V komunite 10 000 ľudí získame 200 klientov.
11:19
Can you imagine a community of 400,000 people,
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Dokážete si predstaviť komunitu 400 000 ľudí,
11:21
the intelligence and the passion?
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tú inteligenciu a vášeň?
11:23
Which presentation have you applauded the most this morning?
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Ktorej prezentácii ste dnes ráno tlieskali najviac?
11:27
Local, passionate people. That's who you have applauded.
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Miestnym, zanieteným ľuďom. Tým ste tlieskali.
11:33
So what I'm saying is that
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Chcem tým povedať to, že
11:38
entrepreneurship is where it's at.
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podnikanie je tam, kde je.
11:41
We are at the end of the first industrial revolution --
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Nachádzame sa na konci prvej priemyselnej revolúcie -
11:44
nonrenewable fossil fuels, manufacturing --
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neobnoviteľné fosílne palivá, priemyselná výroba -
11:47
and all of a sudden, we have systems which are not sustainable.
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a zrazu tu máme systémy, ktoré nie sú udržateľné.
11:52
The internal combustion engine is not sustainable.
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Vnútorný spaľovací motor nie je udržateľný.
11:54
Freon way of maintaining things is not sustainable.
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Freónový spôsob zachovávania vecí nie je udržateľný.
11:58
What we have to look at is at how we
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Musíme sa pozrieť na to ako
12:01
feed, cure, educate, transport, communicate
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kŕmiť, liečiť, vzdelávať, dopravovať, komunikovať
12:07
for seven billion people in a sustainable way.
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sedem miliárd ľudí udržateľným spôsobom.
12:10
The technologies do not exist to do that.
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Technológie, ktoré by to dokázali, neexistujú.
12:14
Who is going to invent the technology
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Kto vynájde technológiu
12:17
for the green revolution? Universities? Forget about it!
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pre zelenú revolúciu? Univerzity? Na to zabudnite!
12:24
Government? Forget about it!
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Vláda? Na to zabudnite!
12:27
It will be entrepreneurs, and they're doing it now.
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Budú to podnikatelia a už teraz to robia.
12:32
There's a lovely story that I read in a futurist magazine
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Pred mnohými rokmi som si v časopise Futurist
12:35
many, many years ago.
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prečítal jeden krásny príbeh.
12:37
There was a group of experts who were invited
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Skupina expertov bola v roku 1860 prizvaná,
12:39
to discuss the future of the city of New York in 1860.
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aby prediskutovala budúcnosť mesta New York.
12:44
And in 1860, this group of people came together,
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A tak sa v roku 1860 táto skupina ľudí stretla
12:46
and they all speculated about what would happen
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a všetci špekulovali nad tým, čo sa s mestom
12:49
to the city of New York in 100 years,
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stane za 100 rokov,
12:51
and the conclusion was unanimous:
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a záver bol jednomyseľný:
12:52
The city of New York would not exist in 100 years.
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Mesto New York o 100 rokov nebude existovať.
12:56
Why? Because they looked at the curve and said,
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Prečo? Pretože sa pozreli na krivku a povedali,
12:58
if the population keeps growing at this rate,
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ak bude populácia rásť týmto tempom,
13:01
to move the population of New York around,
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aby sa ľudia mohli po New Yorku pohybovať,
13:06
they would have needed six million horses,
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potrebovali by 6 miliónov koní,
13:08
and the manure created by six million horses
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a s hnojom, ktorý by týchto 6 miliónov koní vyprodukovalo,
13:12
would be impossible to deal with.
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by sa nedalo vysporiadať.
13:14
They were already drowning in manure. (Laughter)
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Už vtedy sa topili v hnoji. (Smiech)
13:20
So 1860, they are seeing this dirty technology
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Takže v roku 1860 vidia túto špinavú technológiu,
13:25
that is going to choke the life out of New York.
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ktorá zadusí život v New Yorku.
13:30
So what happens? In 40 years' time, in the year 1900,
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Čo sa teda stalo? O 40 rokov, v roku 1900,
13:35
in the United States of America, there were 1,001
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bolo v Spojených štátoch amerických 1001
13:39
car manufacturing companies -- 1,001.
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spoločností vyrábajúcich autá - 1001.
13:46
The idea of finding a different technology
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Nápad na hľadanie inej technológie
13:49
had absolutely taken over,
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jednoznačne zvíťazil
13:52
and there were tiny, tiny little factories in backwaters.
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a existovali maličké továrne na zadných dvoroch domov.
13:57
Dearborn, Michigan. Henry Ford.
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Dearborn, Michigan. Henry Ford.
14:02
However, there is a secret to work with entrepreneurs.
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Avšak pri práci s podnikateľmi existuje jedno tajomstvo.
14:07
First, you have to offer them confidentiality.
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Po prvé, musíte im ponúknuť diskrétnosť.
14:10
Otherwise they don't come and talk to you.
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Inak za vami neprídu a nebudú s vami hovoriť.
14:12
Then you have to offer them absolute, dedicated,
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Potom im musíte ponúknuť absolútnu, oddanú,
14:17
passionate service to them.
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zanietenú službu.
14:20
And then you have to tell them the truth about entrepreneurship.
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Potom im musíte povedať pravdu o podnikaní.
14:24
The smallest company, the biggest company,
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Či tá najmenšia, či tá najväčšia spoločnosť, všetky
14:27
has to be capable of doing three things beautifully:
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musia krásne zvládnuť tri veci:
14:30
The product that you want to sell has to be fantastic,
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Produkt, ktorý chcete predávať, musí byť fantastický,
14:34
you have to have fantastic marketing,
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musíte mať fantastický marketing,
14:38
and you have to have tremendous financial management.
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a musíte mať úžasné riadenie financií.
14:41
Guess what?
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Hádajte čo?
14:44
We have never met a single human being
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Ešte nikdy sme nestretli jedinú ľudskú bytosť,
14:46
in the world who can make it, sell it and look after the money.
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ktorá by to dokázala vyrobiť, predať to a starať sa o peniaze.
14:52
It doesn't exist.
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Niečo také neexistuje.
14:55
This person has never been born.
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Taká osoba sa ešte nikdy nenarodila.
14:58
We've done the research, and we have looked
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Urobili sme prieskum a pozreli sa
15:00
at the 100 iconic companies of the world --
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na 100 ikonických spoločností sveta -
15:04
Carnegie, Westinghouse, Edison, Ford,
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Carnegie, Westinghouse, Edison, Ford,
15:09
all the new companies, Google, Yahoo.
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všetky tie nové spoločnosti, Google, Yahoo.
15:11
There's only one thing that all the successful companies
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Je len jedna vec, ktorú majú všetky úspešné spoločnosti
15:14
in the world have in common, only one:
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spoločné, len jedna:
15:17
None were started by one person.
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Ani jedna z nich nebola založená jednou osobou.
15:22
Now we teach entrepreneurship to 16-year-olds
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Teraz učíme podnikaniu 16-ročných
15:26
in Northumberland, and we start the class
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na Northumberland a kurz začíname tým,
15:30
by giving them the first two pages of Richard Branson's autobiography,
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že im dáme dve strany autobiografie Richarda Bransona,
15:34
and the task of the 16-year-olds is to underline,
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a ich úlohou je podčiarknuť
15:38
in the first two pages of Richard Branson's autobiography
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na prvých dvoch stranách autobiografie Richarda Bransona,
15:42
how many times Richard uses the word "I"
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koľkokrát Richard používa slovo "ja"
15:45
and how many times he uses the word "we."
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a koľkokrát používa slovo "my."
15:48
Never the word "I," and the word "we" 32 times.
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Slovo "ja" ani raz, a slovo "my" 32 krát.
15:53
He wasn't alone when he started.
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Nebol sám, keď začínal.
15:56
Nobody started a company alone. No one.
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Nikto nezaložil spoločnosť sám. Nikto.
16:01
So we can create the community
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Takže dokážeme vytvoriť komunitu,
16:04
where we have facilitators who come from a small business background
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v ktorej máme facilitátorov, ktorí pochádzajú z prostredia malého podniku
16:07
sitting in cafes, in bars, and your dedicated buddies
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sedia v kaviarniach, v baroch, a sú vašimi oddanými kamarátmi,
16:15
who will do to you, what somebody did for this gentleman
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ktorí pre vás urobia to, čo niekto urobil pre toho pána,
16:19
who talks about this epic,
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ktorý rozpráva o tom úžasnom
16:22
somebody who will say to you, "What do you need?
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niekom, kto sa vás spýta, "Čo potrebujete?
16:24
What can you do? Can you make it?
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Čo viete robiť? Dokážete to vyrobiť?
16:26
Okay, can you sell it? Can you look after the money?"
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Dobre, dokážete to predať? Dokážete sa postarať o peniaze?
16:28
"Oh, no, I cannot do this.""Would you like me to find you somebody?"
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"Oh, nie, to nedokážem." "Chcete, aby som vám na to niekoho našiel?"
16:32
We activate communities.
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My aktivujeme komunity.
16:34
We have groups of volunteers supporting the Enterprise Facilitator
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Máme skupinu dobrovoľníkov podporujúcich Enterprise Facilitator,
16:38
to help you to find resources and people
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ktorí vám pomôžu nájsť zdroje a ľudí
16:41
and we have discovered that the miracle
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a zistili sme, že zázrak
16:44
of the intelligence of local people is such
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inteligencie miestnych ľudí je v tom,
16:47
that you can change the culture and the economy
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že dokážete zmeniť kultúru a ekonomiku
16:50
of this community just by capturing the passion,
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tejto komunity len tým, že zachytíte vášeň,
16:55
the energy and imagination of your own people.
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energiu a predstavivosť svojich vlastných ľudí.
16:58
Thank you. (Applause)
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Ďakujem. (Potlesk)
ABOUT THE SPEAKER
Ernesto Sirolli - Sustainable development expertErnesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was.
Why you should listen
Ernesto Sirolli is a noted authority in the field of sustainable economic development and is the Founder of the Sirolli Institute, an international non-profit organization that teaches community leaders how to establish and maintain Enterprise Facilitation projects in their community. The Institute is now training communities in the USA, Canada, Australia, England and Scotland.
In 1985, he pioneered in Esperance, a small rural community in Western Australia, a unique economic development approach based on harnessing the passion, determination, intelligence, and resourcefulness of the local people. The striking results of "The Esperance Experience" have prompted more than 250 communities around the world to adopt responsive, person-centered approaches to local economic development similar to the Enterprise Facilitation® model pioneered in Esperance.
Ernesto Sirolli | Speaker | TED.com