ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com
TEDGlobal 2009

Stefan Sagmeister: The power of time off

Stefan Sagmeister:休假的力量

Filmed:
3,447,979 views

每隔7年,设计师斯特凡(Stefan Sagmeister)关闭他在纽约的工作室一年去休假,以恢复他的创作灵感。他解释了常被忽略的休假的价值,并展示了他在巴厘岛休假时受启发而创造的作品。
- Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio

Double-click the English transcript below to play the video.

00:12
I run a design设计 studio工作室 in New York纽约.
0
0
3000
我在纽约开一家设计工作室
00:15
Every一切 seven years年份, I close it for one year
1
3000
4000
每七年我都关闭 一年
00:19
to pursue追求
2
7000
3000
让我进行一些 (萤幕:七年之痒)
00:22
some little experiments实验, things that
3
10000
2000
小实验,
00:24
are always difficult to accomplish完成
4
12000
3000
一些通常不容易
00:27
during the regular定期 working加工 year.
5
15000
2000
在正常的工作年度里达成的事
00:29
In that year, we are not available可得到
6
17000
2000
关闭的一年, 我们不接受
00:31
for any of our clients客户.
7
19000
2000
任何顾客
00:33
We are totally完全 closed关闭.
8
21000
3000
完全关门
00:36
And as you can imagine想像,
9
24000
2000
可想而知
00:38
it is a lovely可爱 and very energetic有活力 time.
10
26000
4000
那是一段美好又充满能量的时光
00:42
I originally本来 had opened打开 the studio工作室 in New York纽约
11
30000
3000
我起先在纽约开了这家工作室
00:45
to combine结合 my two loves, music音乐 and design设计.
12
33000
3000
为的是结合我的两项酷爱: 音乐和设计
00:48
And we created创建 videos视频 and packaging打包
13
36000
3000
我们制作录像和设计装璜
00:51
for many许多 musicians音乐家 that you know,
14
39000
2000
其中有很多是你们熟悉的音乐家
00:53
and for even more that you've never heard听说 of.
15
41000
4000
更多是你们没有听闻过的音乐家
00:57
As I realized实现, just like with many许多 many许多 things in my life
16
45000
4000
我发觉
01:01
that I actually其实 love,
17
49000
2000
就像生活中很多我喜爱的事物
01:03
I adapt适应 to it.
18
51000
2000
一旦习以为常
01:05
And I get, over time, bored无聊 by them.
19
53000
2000
便渐渐变得沉闷
01:07
And for sure, in our case案件,
20
55000
3000
我的工作室也不例外
01:10
our work started开始 to look the same相同.
21
58000
2000
我们的作品开始变得类同
01:12
You see here a glass玻璃 eye in a die cut of a book.
22
60000
3000
看到了吧,书中藏着一颗玻璃眼睛
01:15
Quite相当 the similar类似 idea理念, then, a perfume香水 packaged包装
23
63000
3000
同样的设计,用于香水包装
01:18
in a book, in a die cut.
24
66000
4000
书中藏着一瓶香水
01:22
So I decided决定 to close it down for one year.
25
70000
5000
因此我们决定关门一年
01:27
Also is the knowledge知识 that
26
75000
2000
我还有另一个原因
01:29
right now we spend about
27
77000
2000
目前我们大概
01:31
in the first 25 years年份 of our lives生活 learning学习,
28
79000
4000
用生命的前二十五年学习
01:35
then there is another另一个 40 years年份
29
83000
2000
之后的四十年
01:37
that's really reserved保留的 for working加工.
30
85000
3000
用于工作
01:40
And then tacked上涨 on at the end结束 of it
31
88000
2000
放到最后的
01:42
are about 15 years年份 for retirement退休.
32
90000
3000
是约十五年的退休生活
01:45
And I thought it might威力 be helpful有帮助
33
93000
3000
我觉得更合理的,可能是
01:48
to basically基本上 cut off five of those retirement退休 years年份
34
96000
4000
拿走五年的退休时间
01:52
and intersperse点缀 them in between之间 those working加工 years年份.
35
100000
6000
把它们穿插在工作的年头里
01:58
(Applause掌声)
36
106000
6000
(鼓掌)
02:04
That's clearly明确地 enjoyable其乐融融 for myself.
37
112000
2000
我自己显然因此很开心
02:06
But probably大概 even more important重要 is
38
114000
3000
但更重要的是
02:09
that the work that comes out of these years年份
39
117000
3000
是来自休假那几年的成果
02:12
flows流动 back into the company公司
40
120000
2000
可以回馈公司
02:14
and into society社会 at large,
41
122000
2000
回馈社会
02:16
rather than just benefiting受益 a grandchild孙子 or two.
42
124000
6000
而不仅是贡献给一两个孙子孙女
02:22
There is a fellow同伴 TEDsterTEDster who spoke two years年份 ago,
43
130000
3000
两年前有一位TED的讲者
02:25
Jonathan乔纳森 Haidt海特,
44
133000
2000
名叫乔纳森 海德特(Jonathan Haidt)
02:27
who defined定义 his work into three different不同 levels水平.
45
135000
4000
他把工作定义为三个不同的层次
02:31
And they rang very true真正 for me.
46
139000
2000
教我深深认同
02:33
I can see my work as a job工作. I do it for money.
47
141000
3000
我可以把工作视为一份工,为的是钱
02:36
I likely容易 already已经 look forward前锋 to the weekend周末 on Thursdays星期四.
48
144000
4000
星期四就开始盼周末
02:40
And I probably大概 will need a hobby爱好 as a leveling练级 mechanism机制.
49
148000
5000
我可能会需要一种业余爱好,平衡生活
02:45
In a career事业 I'm definitely无疑 more engaged订婚.
50
153000
3000
或者,我可以把工作看成我的事业,这样我会做得更加用心
02:48
But at the same相同 time, there will be periods when I think
51
156000
2000
但有时我又会想
02:50
is all that really hard work really worth价值 my while?
52
158000
5000
花这多精力值得吗?
02:55
While in the third第三 one, in the calling调用,
53
163000
2000
第三个层次,是把工作视为一种呼召
02:57
very much likely容易 I would do it also
54
165000
3000
如果工作是一种呼召,很可能我无论如何也会做,
03:00
if I wouldn't不会 be financially经济 compensated补偿 for it.
55
168000
4000
即使没有金钱回报也没关系
03:04
I am not a religious宗教 person myself,
56
172000
2000
我不信教
03:06
but I did look for nature性质.
57
174000
3000
但我尊重自然
03:09
I had spent花费 my first sabbatical休假 in New York纽约 City.
58
177000
4000
我的第一个长修假是在纽约市度过的
03:13
Looked看着 for something different不同 for the second第二 one.
59
181000
3000
我希望第二次会有所不同
03:16
Europe欧洲 and the U.S. didn't really feel enticing诱人
60
184000
3000
欧洲和美国对我吸引力不大
03:19
because I knew知道 them too well. So Asia亚洲 it was.
61
187000
3000
我太熟悉它们了,所以我选了亚洲
03:22
The most beautiful美丽 landscapes景观 I had seen看到 in Asia亚洲
62
190000
2000
我见到的亚洲最美丽的风景
03:24
were Sri斯里兰卡 Lanka斯里兰卡 and Bali巴厘岛.
63
192000
2000
是在斯里兰卡和巴厘岛
03:26
Sri斯里兰卡 Lanka斯里兰卡 still had the civil国内 war战争 going on, so Bali巴厘岛 it was.
64
194000
4000
斯里兰卡仍有内战进行,因此我选择了巴厘岛。
03:30
It's a wonderful精彩, very craft-oriented工艺为导向 society社会.
65
198000
4000
那是一个美妙,十分重视手工艺的社会
03:34
I arrived到达 there in September九月 2008,
66
202000
4000
我2008年9月到达那里
03:38
and pretty漂亮 much started开始 to work right away.
67
206000
3000
立即投入工作
03:41
There is wonderful精彩 inspiration灵感 coming未来 from the area itself本身.
68
209000
6000
那地方本身就充满灵气
03:47
However然而 the first thing that I needed需要 was
69
215000
3000
然而,我首先需要的是
03:50
mosquito蚊子 repellent驱蚊 typography活版印刷
70
218000
3000
驱蚊剂
03:53
because they were definitely无疑 around heavily严重.
71
221000
3000
因为蚊子太多了
03:56
And then I needed需要 some sort分类 of way
72
224000
3000
其次我需要某种方法
03:59
to be able能够 to get back to all the wild野生 dogs小狗
73
227000
3000
赶走那些野狗
04:02
that surround环绕 my house,
74
230000
2000
他们绕着我的房子
04:04
and attacked袭击 me during my morning早上 walks散步.
75
232000
3000
当我早上散步时来袭击我
04:07
So we created创建 this series系列 of 99 portraits画像 on tee开球 shirts衬衫.
76
235000
6000
我们就此做了99狗像系列的T恤衫
04:13
Every一切 single dog on one tee开球 shirt衬衫.
77
241000
4000
一只狗一个T恤衫
04:17
As a little retaliation报复
78
245000
2000
作为一个小报复
04:19
with a just ever so slightly menacing来势汹汹 message信息
79
247000
4000
我加了一条小小的、略带威胁的信息
04:23
(Laughter笑声)
80
251000
1000
(笑声)
04:24
on the back of the shirt衬衫.
81
252000
2000
在T恤衫的背后
04:26
(Laughter笑声)
82
254000
2000
(笑声)
04:28
Just before I left New York纽约
83
256000
2000
在我离开纽约前
04:30
I decided决定 I could actually其实 renovate修复 my studio工作室.
84
258000
4000
我觉得可以装修一下我的工作室
04:34
And then just leave离开 it all to them.
85
262000
3000
我把工作全交给别人
04:37
And I don't have to do anything.
86
265000
2000
自己不再操心
04:39
So I looked看着 for furniture家具.
87
267000
2000
只管卖家具
04:41
And it turned转身 out that
88
269000
2000
结果是
04:43
all the furniture家具 that I really liked喜欢,
89
271000
2000
我喜欢的
04:45
I couldn't不能 afford给予.
90
273000
2000
都买不起
04:47
And all the stuff东东 I could afford给予, I didn't like.
91
275000
2000
买得起的 我又都不喜欢
04:49
So one of the things that we pursued追求的 in Bali巴厘岛
92
277000
2000
于是我在巴厘岛要做的其中一件事情
04:51
was pieces of furniture家具.
93
279000
3000
就是设计家具
04:54
This one, of course课程, still works作品 with the wild野生 dogs小狗.
94
282000
3000
设计这个时 , 当然 , 我们仍跟野狗较量中
04:57
It's not quite相当 finished yet然而.
95
285000
3000
还没全部完成
05:00
And I think by the time this lamp came来了 about,
96
288000
3000
我记得完成这盏灯的时候
05:03
(Laughter笑声)
97
291000
2000
(笑声)
05:05
I had finally最后 made制作 peace和平 with those dogs小狗.
98
293000
4000
我终于跟狗讲和了
05:09
(Laughter笑声)
99
297000
5000
(笑声)
05:14
Then there is a coffee咖啡 table. I also did a coffee咖啡 table.
100
302000
3000
我还设计了这张茶几
05:17
It's called Be Here Now.
101
305000
2000
起名叫“现在到此”
05:19
It includes包括 330 compasses圆规.
102
307000
4000
它里面装了330个指南针
05:23
And we had custom习惯 espresso浓咖啡 cups made制作
103
311000
3000
我们还特制了特浓咖啡的小杯子
05:26
that hide隐藏 a magnet磁铁 inside,
104
314000
2000
里面藏着磁铁
05:28
and make those compasses圆规 go crazy,
105
316000
3000
它使这些指南针拼命地动
05:31
always centering定心 on them.
106
319000
3000
全朝向咖啡杯为中心
05:34
Then this is a fairly相当 talkative贫嘴, verbose详细 kind of chair椅子.
107
322000
8000
之后又设计这个相当健谈, 絮絮不休的椅子
05:42
I also started开始 meditating沉思 for the first time in my life in Bali巴厘岛.
108
330000
4000
在巴厘岛,我开始平生第一次打坐
05:46
And at the same相同 time, I'm extremely非常 aware知道的
109
334000
2000
不过,同时我又请楚的意识到
05:48
how boring无聊 it is to hear about other people's人们 happinesses幸福操持.
110
336000
4000
听别人讲他们的高兴事有多无聊
05:52
So I will not really go too far into it.
111
340000
5000
所以我就不多说了
05:57
Many许多 of you will know this TEDsterTEDster,
112
345000
3000
你们很多人都认识这位TED的讲者
06:00
Danny丹尼 Gilbert吉尔伯特, whose谁的 book, actually其实,
113
348000
2000
Danny Gilbert, 他写了本书
06:02
I got it through通过 the TEDTED book club俱乐部.
114
350000
2000
我从TED 读书会买了这本书
06:04
I think it took me four years年份
115
352000
2000
一直等到四年后
06:06
to finally最后 read it, while on sabbatical休假.
116
354000
4000
我终于我休长假时读了这本书
06:10
And I was pleased满意 to see
117
358000
2000
我很高兴知道
06:12
that he actually其实 wrote the book while he was on sabbatical休假.
118
360000
4000
著者也是在休长假时写的这本书
06:16
And I'll show显示 you a couple一对 of people
119
364000
2000
我还要介绍给你们几位
06:18
that did well by pursuing追求 sabbaticals休假.
120
366000
4000
得益于修长假的人
06:22
This is Ferran费兰 Adria阿德里亚. Many许多 people think
121
370000
2000
这位是Ferran Adria:公认的
06:24
he is right now the best最好 chef厨师 in the world世界
122
372000
3000
当今世界上最好的厨师
06:27
with his restaurant餐厅 north of Barcelona巴塞罗那, El萨尔瓦多 Bulli布利.
123
375000
3000
他的餐馆位于Barcelona北部的 elBull
06:30
His restaurant餐厅 is open打开 seven months个月 every一切 year.
124
378000
2000
他的餐馆每年只开七个月
06:32
He closes关闭 it down for five months个月
125
380000
2000
另外五个月关门
06:34
to experiment实验 with a full充分 kitchen厨房 staff员工.
126
382000
3000
他用这段时间来做试验,全体厨房员工也不放假
06:37
His latest最新 numbers数字 are fairly相当 impressive有声有色.
127
385000
2000
他的最新数据相当可观
06:39
He can seat座位, throughout始终 the year,
128
387000
4000
他的餐馆一年可以容纳
06:43
he can seat座位 8,000 people.
129
391000
3000
8,000 人
06:46
And he has 2.2 million百万 requests要求 for reservations预订.
130
394000
5000
却收到220万的预订申请
06:51
If I look at my cycle周期, seven years年份, one year sabbatical休假,
131
399000
3000
看看我的周期,干七年,休一年
06:54
it's 12.5 percent百分 of my time.
132
402000
3000
是我百分之12.5的时间
06:57
And if I look at companies公司 that are actually其实 more successful成功 than mine,
133
405000
5000
看看比我更成功的公司
07:02
3M since以来 the 1930s
134
410000
3000
3M公司,自20世纪30年代起
07:05
is giving all their engineers工程师
135
413000
2000
让所有的工程师
07:07
15 percent百分 to pursue追求 whatever随你 they want.
136
415000
4000
花百分之十五工作时间做他们自己想做的事
07:11
There is some good successes成功.
137
419000
2000
有些很成功的例子
07:13
Scotch苏格兰人 tape胶带 came来了 out of this program程序,
138
421000
3000
思高牌胶带就是这个公司政策下的产物
07:16
as well as Art艺术 Fry developed发达
139
424000
4000
还有Art Fry 研制的
07:20
sticky notes笔记 from during his personal个人 time for 3M.
140
428000
4000
不干胶贴纸,也是他利用私人时间为3M发明的
07:24
Google谷歌, of course课程, very famously著名
141
432000
2000
谷歌, 众人皆知
07:26
gives 20 percent百分 for their software软件 engineers工程师
142
434000
2000
给他们的软件工程师百分之二十的时间
07:28
to pursue追求 their own拥有 personal个人 projects项目.
143
436000
4000
去做他们自己想做的项目
07:32
Anybody任何人 in here has actually其实 ever conducted进行 a sabbatical休假?
144
440000
6000
听众里有没有人尝试过修长假呢?
07:38
That's about five percent百分 of everybody每个人.
145
446000
6000
大概百分之五吧
07:44
So I'm not sure if you saw your neighbor邻居 putting their hand up.
146
452000
4000
坐你身边的人举手了吗
07:48
Talk to them about if it was successful成功 or not.
147
456000
4000
请和他们聊聊, 看他们的休假是否成功
07:52
I've found发现 that
148
460000
2000
我发现
07:54
finding发现 out about what I'm going to like in the future未来,
149
462000
4000
探讨我未来想做的事
07:58
my very best最好 way is to talk to people
150
466000
2000
最佳的办法是
08:00
who have actually其实 doneDONE it
151
468000
2000
与做过的人谈谈
08:02
much better than myself envisioning构想 it.
152
470000
4000
那比自己空想要更有效
08:06
When I had the idea理念 of doing one,
153
474000
2000
当我想到一个好主意时
08:08
the process处理 was I made制作 the decision决定 and I put it into my daily日常 planner规划人员 book.
154
476000
6000
我便把决定写在日计划本里
08:14
And then I told as many许多, many许多 people as I possibly或者 could about it
155
482000
4000
然后我告诉很多很多的人,越多越好
08:18
so that there was no way that I could chicken out later后来 on.
156
486000
3000
好等我日后不会轻易知难而退
08:21
(Laughter笑声)
157
489000
2000
(笑声)
08:23
In the beginning开始, on the first sabbatical休假,
158
491000
3000
我的第一个休假初期
08:26
it was rather disastrous惨重.
159
494000
4000
事情进展一点也不顺利
08:30
I had thought that I should do this without any plan计划,
160
498000
4000
我以为不用计划
08:34
that this vacuum真空 of time somehow不知何故 would
161
502000
4000
空闲本身
08:38
be wonderful精彩 and enticing诱人
162
506000
2000
就很好
08:40
for idea理念 generation. It was not.
163
508000
3000
使人创新。但我错了
08:43
I just, without a plan计划, I just reacted反应
164
511000
4000
没有计划,我会被动的去应付
08:47
to little requests要求, not work requests要求,
165
515000
3000
琐碎小事,我不是指工作上的事情
08:50
those I all said no to, but other little requests要求.
166
518000
3000
那些我全拒绝了,我是指的其他琐事
08:53
Sending发出 mail邮件 to Japanese日本 design设计 magazines杂志 and things like that.
167
521000
3000
比如说给日本设计杂志写信
08:56
So I became成为 my own拥有 intern实习生.
168
524000
2000
就是说,我成了给自己打下手的学徒工
08:58
(Laughter笑声)
169
526000
3000
(笑声)
09:01
And I very quickly很快
170
529000
2000
很快
09:03
made制作 a list名单 of the things I was interested有兴趣 in,
171
531000
4000
我把自己感兴趣的事情列了个清单
09:07
put them in a hierarchy等级制度, divided分为 them into chunks of time
172
535000
4000
把它们分门别类,分给大块的时间
09:11
and then made制作 a plan计划, very much like in grade年级 school学校.
173
539000
4000
然后作个计划,就像在小学校做的一样
09:15
What does it say here? Monday星期一, 8 to 9: story故事 writing写作;
174
543000
4000
计划有什么呢? 星期一8至9点:写小说
09:19
9 to 10: future未来 thinking思维.
175
547000
2000
9至10点,预想未来
09:21
Was not very successful成功. And so on and so forth向前.
176
549000
3000
那不是很成功。等等,等等。
09:24
And that actually其实, specifically特别 as a starting开始 point
177
552000
2000
而实际上,作为第一次休假的开始
09:26
of the first sabbatical休假, worked工作 really well for me.
178
554000
3000
这些安排很适合我
09:29
What came来了 out of it?
179
557000
2000
结果呢
09:31
I really got close to design设计 again.
180
559000
2000
我又重新爱上设计了
09:33
I had fun开玩笑.
181
561000
2000
我自得其乐
09:35
Financially财政, seen看到 over the long term术语, it was actually其实 successful成功.
182
563000
3000
从长远经济角度看,我的第一个长假是成功的
09:38
Because of the improved改善 quality质量, we could ask for higher更高 prices价格.
183
566000
5000
由于质量提高,我们可以设更高的价格
09:43
And probably大概 most importantly重要的,
184
571000
2000
或许最重要的是
09:45
basically基本上 everything we've我们已经 doneDONE
185
573000
2000
基本上
09:47
in the seven years年份 following以下 the first sabbatical休假
186
575000
2000
在下七年我们的设计
09:49
came来了 out of thinking思维 of that one single year.
187
577000
4000
意念俱源自我们休假的那一年
09:53
And I'll show显示 you a couple一对 of projects项目
188
581000
3000
请你看看以下几项作品
09:56
that came来了 out of the seven years年份 following以下 that sabbatical休假.
189
584000
5000
都是那个长休假之后七年设计的
10:01
One of the strands of thinking思维 I was involved参与 in was
190
589000
4000
第一种体会
10:05
that sameness千篇一律 is so incredibly令人难以置信 overrated被高估.
191
593000
2000
是 (在设计品牌时)我们过分强调一致性
10:07
This whole整个 idea理念 that everything needs需求 to be exactly究竟 the same相同
192
595000
4000
其实这种凡事必须完全相同的想法
10:11
works作品 for a very very few少数 strand of companies公司,
193
599000
3000
仅仅能对极少数公司行得通
10:14
and not for everybody每个人 else其他.
194
602000
2000
而并非每间公司都合适
10:16
We were asked to design设计 an identity身分 for Casa卡萨 daDA MusicaMusica的,
195
604000
4000
音乐之家 (Casa de Musica) 曾请我们设计标志
10:20
the Rem雷姆 Koolhaas-built库哈斯建 music音乐 center中央
196
608000
3000
就是那个由 Rem Koolhaas 设计建造的音乐中心
10:23
in Porto波尔图, in Portugal葡萄牙.
197
611000
2000
在波尔图,葡萄牙
10:25
And even though虽然 I desired期望 to do an identity身分
198
613000
4000
尽管我想要把这个标志
10:29
that doesn't use the architecture建筑,
199
617000
4000
设计得与建筑物造型没关
10:33
I failed失败 at that.
200
621000
2000
结果却没有成功
10:35
And mostly大多 also because I realized实现
201
623000
3000
一个主要原因
10:38
out of a Rem雷姆 Koolhaas库哈斯 presentation介绍 to the city of Porto波尔图, where
202
626000
3000
是因为Rem Koolhaas给波尔图市做的一场简报
10:41
he talked about a conglomeration聚集 of various各个 layers of meaning含义.
203
629000
4000
他说到要把多层含意交织在一起
10:45
Which哪一个 I understood了解 after I
204
633000
2000
我起先没有明白
10:47
translated翻译 it from architecture建筑 speech言语
205
635000
2000
直至我把他的建筑设计语言
10:49
in to regular定期 English英语,
206
637000
2000
翻成一般英语去理解
10:51
basically基本上 as logo商标 making制造.
207
639000
2000
基本上,建筑设计就是标志设计
10:53
And I understood了解 that the building建造 itself本身 was a logo商标.
208
641000
3000
我才明白,那建筑本身就是一个标志
10:56
So then it became成为 quite相当 easy简单.
209
644000
2000
事情由此变得十分容易
10:58
We put a mask面具 on it,
210
646000
2000
我们在建筑上蒙了个罩子
11:00
looked看着 at it deep down in the ground地面,
211
648000
2000
从远远的地面查看
11:02
checked检查 it out from all sides双方,
212
650000
3000
从各个角度查看
11:05
west西, north, south, east,
213
653000
3000
西,北,南,东
11:08
top最佳 and bottom底部.
214
656000
2000
从上到下
11:10
Colored有色 them in a very particular特定 way
215
658000
2000
用非常特殊的方式着色
11:12
by having a friend朋友 of mine write a piece of software软件,
216
660000
3000
让我的一个朋友写了个软件
11:15
the Casa卡萨 daDA MusicaMusica的 Logo商标 Generator发电机.
217
663000
2000
叫音乐之家®标志生成器
11:17
That's connected连接的 to a scanner扫描器.
218
665000
3000
把它连接到扫描仪
11:20
You put any image图片 in there, like that Beethoven贝多芬 image图片.
219
668000
3000
把任何图像放上,例如贝多芬像
11:23
And the software软件, in a second第二,
220
671000
3000
软件可以立即
11:26
will give you the Casa卡萨 daDA MusicaMusica的 Beethoven贝多芬 logo商标.
221
674000
3000
给你音乐之家贝多芬标志
11:29
Which哪一个, when you actually其实 have to design设计 a Beethoven贝多芬 poster海报,
222
677000
3000
当你想设计一个有贝多芬像的海报
11:32
comes in handy便利, because the visual视觉 information信息 of the logo商标
223
680000
5000
那软件很有用,因为标志的视觉元素
11:37
and the actual实际 poster海报 is exactly究竟 the same相同.
224
685000
3000
和海报是完全一样的
11:40
So it will always fit适合 together一起, conceptually概念, of course课程.
225
688000
4000
所以在概念的层面而言,它们一定能互相配合
11:44
If Zappa's扎帕的 music音乐 is performed执行, it gets得到 its own拥有 logo商标.
226
692000
4000
如果演出Zappa的音乐,它会有自己独特的标志
11:48
Or Philip菲利普 Glass玻璃 or Lou Reed芦苇 or the Chemical化学 Brothers兄弟,
227
696000
3000
或Philip Grass,或Lou Reed,或 Chemical Brothers
11:51
who all performed执行 there, get their own拥有
228
699000
2000
谁在那里表演,谁就有自己的标志
11:53
Casa卡萨 daDA MusicaMusica的 logo商标.
229
701000
2000
这是音乐之家自己的标志
11:55
It works作品 the same相同 internally国内 with the president主席 or the musical音乐 director导向器,
230
703000
4000
在音乐之家内部也是一样,不论是音乐之家主席,或是音乐总监
11:59
whose谁的 Casa卡萨 daDA MusicaMusica的 portraits画像 wind up on their business商业 cards.
231
707000
4000
他们的音乐之家画像印在他们的名片上
12:03
There is a full-blown全面爆发 orchestra乐队
232
711000
2000
有一队完整的管弦乐队
12:05
living活的 inside the building建造.
233
713000
3000
驻扎在那所建筑里
12:08
It has a more transparent透明 identity身分.
234
716000
4000
他们拥有自己清晰的标志
12:12
The truck卡车 they go on tour游览 with.
235
720000
3000
这是他们巡演用的卡车
12:15
Or there's a smaller contemporary现代的 orchestra乐队,
236
723000
3000
它们还有一个较小的现代乐团
12:18
12 people that remixes混音 its own拥有 title标题.
237
726000
6000
一个以"交织 "(remix) 为名的十二人乐团, 名字就交织在标志中
12:24
And one of the handy便利 things that came来了 about
238
732000
2000
十分方便的是
12:26
was that you could take the logo商标 type类型
239
734000
3000
你可以用这个标志
12:29
and create创建 advertising广告 out of it.
240
737000
3000
创造广告
12:32
Like this Donna唐娜 Toney托尼 poster海报,
241
740000
2000
就像这幅 Donna Toney海报
12:34
or Chopin肖邦, or Mozart莫扎特,
242
742000
2000
或肖邦 (Chopin),或莫扎特 (Mozart)
12:36
or La Monte蒙特 Young年轻.
243
744000
2000
或拉蒙杨 (La Monte Young)
12:38
You can take the shape形状 and make typography活版印刷 out of it.
244
746000
4000
您可以根据它的形状设计字样
12:42
You can grow增长 it underneath the skin皮肤.
245
750000
2000
你还可以把它从皮肤下长出来
12:44
You can have a poster海报 for a family家庭 event事件 in front面前 of the house,
246
752000
4000
你可以设计一张海报,介绍一项适合一家大细, 在音乐之家外面举行的活动
12:48
or a rave狂欢 underneath the house
247
756000
3000
或在音乐之家下面举行的狂野派对
12:51
or a weekly每周 program程序,
248
759000
2000
或每周定期举行的活动
12:53
as well as educational教育性 services服务.
249
761000
4000
又或是教育服务
12:57
Second第二 insight眼光. So far, until直到 that point I had
250
765000
3000
第二种体会:在那次长假之前
13:00
been mostly大多 involved参与
251
768000
3000
多数时候
13:03
or used the language语言 of design设计
252
771000
2000
我都时用设计这种语言
13:05
for promotional促销 purposes目的,
253
773000
2000
帮助促销
13:07
which哪一个 was fine with me.
254
775000
2000
那并没有什么不好
13:09
On one hand I have nothing against反对 selling销售.
255
777000
2000
一方面我不反对销售
13:11
My parents父母 are both salespeople销售人员.
256
779000
3000
我父母都是销售员
13:14
But I did feel that
257
782000
2000
但我觉得
13:16
I spent花费 so much time learning学习 this language语言,
258
784000
2000
我花了这多时间学习这种语言
13:18
why do I only promote促进 with it?
259
786000
3000
为什么仅用来帮助促销?
13:21
There must必须 be something else其他.
260
789000
2000
应该还可以利用它做些其他事
13:23
And the whole整个 series系列 of work came来了 out of it.
261
791000
2000
这些作品都出自这个想法
13:25
Some of you might威力 have seen看到 it.
262
793000
2000
有些你们可能已经见过
13:27
I showed显示 some of it
263
795000
2000
我在以前的TED 会上曾经展示过
13:29
at earlier TEDs海龟逃生装置 before,
264
797000
2000
以前的TED 会
13:31
under the title标题 "Things I've Learned学到了 in My Life So Far."
265
799000
3000
标题是“至今我所学到的”
13:34
I'll just show显示 two now.
266
802000
2000
我现在就介绍两项
13:36
This is a whole整个 wall of bananas香蕉
267
804000
3000
这是一整面墙的香蕉
13:39
at different不同 ripenessesripenesses
268
807000
2000
不同的生熟程度
13:41
on the opening开盘 day in this gallery画廊 in New York纽约.
269
809000
3000
在一家纽约的画廊开张那天
13:44
It says, "Self-confidence自信心 produces产生 fine results结果."
270
812000
4000
上面说“自信产生优秀结果”
13:48
This is after a week.
271
816000
2000
一周后
13:50
After two weeks,
272
818000
2000
两周后
13:52
three weeks, four weeks, five weeks.
273
820000
3000
三,四,五周后
13:55
And you see the self confidence置信度 almost几乎 comes back,
274
823000
2000
你可以见到自信心几乎都回来了
13:57
but not quite相当.
275
825000
4000
只是几乎,不是全部
14:01
These are some pictures图片 visitors游客 sent发送 to me.
276
829000
3000
这是一些客人发送给我的照片
14:04
(Laughter笑声)
277
832000
1000
(笑声)
14:05
And then the city of Amsterdam阿姆斯特丹
278
833000
2000
阿姆斯特丹市
14:07
gave us a plaza广场 and asked us to do something.
279
835000
3000
给了我们一个广场,并要我们做些事情
14:10
We used the stone plates as a grid
280
838000
4000
我们用石板作为网格
14:14
for our little piece.
281
842000
3000
作为我们一件小作品的背景
14:17
We got 250,000 coins硬币 from the central中央 bank银行,
282
845000
4000
我们从中央银行提了25万个硬币
14:21
at different不同 darknesses黑度.
283
849000
2000
颜色有不同的深度
14:23
So we got brand new ones那些, shiny闪亮 ones那些,
284
851000
2000
有的崭新发亮
14:25
medium ones那些, and very old, dark黑暗 ones那些.
285
853000
4000
半旧的, 和非常旧的,发黑的
14:29
And with the help of 100 volunteers志愿者, over a week,
286
857000
4000
用了一周多的时间,得到了100多志愿者的帮忙
14:33
created创建 this fairly相当 floral花的 typography活版印刷
287
861000
5000
创造了这个以花卉模样的字样
14:38
that spelled拼写, "Obsessions强迫观念 make my life worse更差
288
866000
2000
文字是,“沉迷破坏生活
14:40
and my work better."
289
868000
2000
却做就好作品”
14:42
And the idea理念 of course课程 was to
290
870000
2000
我们的构思
14:44
make the type类型 so precious珍贵
291
872000
3000
是把图样做得很精美
14:47
that as an audience听众
292
875000
2000
要令观赏者
14:49
you would be in between之间,
293
877000
2000
觉得难以决定
14:51
"Should I really take as much money as I can?
294
879000
2000
我是要把这些钱尽量拿走
14:53
Or should I leave离开 the piece intact完整 as it is right now?"
295
881000
5000
还是保持图像完好无缺
14:58
While we built内置 all this up
296
886000
2000
在拚砌这个图像的过程
15:00
during that week, with the 100 volunteers志愿者,
297
888000
2000
与数百名志愿者一起的那个星期
15:02
a good number of the neighbors邻居 surrounding周围 the plaza广场
298
890000
4000
有很多居住在周围的居民
15:06
got very close to it and quite相当 loved喜爱 it.
299
894000
2000
都走近它看,很喜欢它
15:08
So when it was finally最后 doneDONE,
300
896000
2000
当它终于完工时
15:10
and in the first night
301
898000
2000
第一夜
15:12
a guy came来了 with big plastic塑料 bags包装袋
302
900000
2000
一个人拿了一个大塑料袋
15:14
and scooped挖出 up as many许多 coins硬币 as he could possibly或者 carry携带,
303
902000
5000
把钱币大堆大堆的装进袋子里,直到他提不动为止
15:19
one of the neighbors邻居 called the police警察.
304
907000
2000
一位邻居报了警
15:21
And the Amsterdam阿姆斯特丹 police警察
305
909000
2000
阿姆斯特丹警方
15:23
in all their wisdom智慧,
306
911000
3000
急中生智
15:26
came来了, saw,
307
914000
2000
赶到现场, 看到一切
15:28
and they wanted to protect保护 the artwork艺术品.
308
916000
2000
他们想保护这件艺术作品
15:30
And they swept风靡 it all up and put it into custody保管
309
918000
3000
就把钱币都扫了起来
15:33
at police警察 headquarters司令部.
310
921000
2000
放到警察局好好报存
15:35
(Laughter笑声)
311
923000
2000
(笑声)
15:37
I think you see, you see them sweeping笼统的. You see them sweeping笼统的 right here.
312
925000
3000
看见他们扫了吧
15:40
That's the police警察, getting得到 rid摆脱 of it all.
313
928000
4000
那是警察,把作品全扫光了
15:44
So after eight hours小时
314
932000
2000
8小时之后
15:46
that's pretty漂亮 much all that was left
315
934000
2000
所剩的就只有那么多
15:48
of the whole整个 thing.
316
936000
2000
几乎全部扫光
15:50
(Laughter笑声)
317
938000
2000
(笑声)
15:52
We are also working加工 on the start开始 of a bigger project项目 in Bali巴厘岛.
318
940000
3000
我们还在巴厘岛开始了一个更大的项目
15:55
It's a movie电影 about happiness幸福.
319
943000
2000
是一个讲关于快乐的电影
15:57
And here we asked some nearby附近 pigs
320
945000
3000
在这里,我们请了附近的一些猪
16:00
to do the titles标题 for us.
321
948000
2000
为我们做标题
16:02
They weren't quite相当 slick华而不实的 enough足够.
322
950000
2000
却嫌它们不够仔细
16:04
So we asked the goose to do it again,
323
952000
2000
我们试用了鹅
16:06
and hoped希望 she would do somehow不知何故,
324
954000
2000
希望她会做出
16:08
a more elegant优雅 or pretty漂亮 job工作.
325
956000
3000
优雅美观的作品
16:11
And I think she overdid太过火 it.
326
959000
2000
它却似乎太讲究了
16:13
Just a bit too ornamental装饰.
327
961000
3000
有点过分装饰
16:16
And my studio工作室 is very close to the monkey forest森林.
328
964000
4000
而我的工作室是在猴子森林边
16:20
And the monkeys猴子 in that monkey forest森林
329
968000
2000
这猴子森林的猴子
16:22
looked看着, actually其实, fairly相当 happy快乐.
330
970000
2000
看起来相当高兴
16:24
So we asked those guys to do it again.
331
972000
5000
我们又请了这些家伙帮忙
16:29
They did a fine job工作, but had
332
977000
2000
他们做得很出色, 但是
16:31
a couple一对 of readability可读性 problems问题.
333
979000
5000
有可读性问题
16:36
So of course课程 whatever随你 you don't really do yourself你自己
334
984000
3000
当然,如果你不自己亲自做
16:39
doesn't really get doneDONE properly正确.
335
987000
4000
就别指望完全满意
16:43
That film电影 we'll be working加工 on for the next下一个 two years年份.
336
991000
4000
我们今后两年将制作这个电影
16:47
So it's going to be a while.
337
995000
3000
还得有一阵子
16:50
And of course课程 you might威力 think that
338
998000
2000
你可能会想
16:52
doing a film电影 on happiness幸福
339
1000000
3000
制作关于快乐的电影
16:55
might威力 not really be worthwhile合算.
340
1003000
2000
可能会不值得
16:57
Then you can of course课程 always
341
1005000
2000
你当然总是可以
16:59
go and see this guy.
342
1007000
2000
去看这个家伙
17:01
Video视频: (Laughter笑声)
343
1009000
15000
(笑声)(笑瑜伽)
17:16
And I'm happy快乐 I'm alive.
344
1024000
2000
我很高兴我活着
17:18
I'm happy快乐 I'm alive. I'm happy快乐 I'm alive.
345
1026000
4000
我很高兴我活着 我很高兴我活着
17:25
Stefan斯特凡 SagmeisterSagmeister: Thank you.
346
1033000
2000
谢谢你们
17:27
(Applause掌声)
347
1035000
4000
(鼓掌)
Translated by Jingyu Li
Reviewed by Joyce Lee

▲Back to top

ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com

Data provided by TED.

This site was created in May 2015 and the last update was on January 12, 2020. It will no longer be updated.

We are currently creating a new site called "eng.lish.video" and would be grateful if you could access it.

If you have any questions or suggestions, please feel free to write comments in your language on the contact form.

Privacy Policy

Developer's Blog

Buy Me A Coffee