TEDGlobal 2013
Michael Porter: The case for letting business solve social problems
麥可．波特 (Michael Porter): 為何企業能更好地解決社會問題？
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為什麼我們總是尋求非營利組織、非政府組織和公部門來解決社會上最重大的問題？麥可．波特承認身為商學院教授的他也帶有偏見，然而他希望你能傾聽他的想法，讓企業試著解決像是氣候變遷與水資源缺乏等重要問題。為什麼呢？因為當企業解決了一項問題，它就能獲利－－如此一來，就能讓解決辦法日益茁壯。
Michael Porter - Business strategist
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests. Full bio
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests. Full bio
Double-click the English transcript below to play the video.
00:12
I think we're all aware
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我想大家都意識到
00:14
that the world today is full of problems.
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現在世界上充滿了各種問題。
00:17
We've been hearing them
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我們聽到這些問題，
00:19
today and yesterday and every day for decades.
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不論是今天還是昨天，
日復一日，已長達數十年。
日復一日，已長達數十年。
00:23
Serious problems, big problems, pressing problems.
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嚴重的問題、大問題、急迫的問題。
00:27
Poor nutrition, access to water,
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營養不良、水源缺乏、
00:30
climate change, deforestation,
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氣候變遷、森林砍伐、
00:33
lack of skills, insecurity, not enough food,
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技能匱乏、治安不好、食物短缺、
00:37
not enough healthcare, pollution.
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醫療照護不足和環境污染。
00:40
There's problem after problem,
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接二連三的問題，
00:41
and I think what really separates this time
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我認為真正能突顯此時此刻
00:44
from any time I can remember in my brief time
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和我有記憶以來的其它日子不同的是
00:48
on Earth is the awareness of these problems.
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人們意識到這些問題，
00:50
We're all very aware.
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我們都很清楚地意識到這些事。
00:53
Why are we having so much trouble
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那麼為什麼我們處理這些問題
00:55
dealing with these problems?
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會有那麼多麻煩？
00:57
That's the question I've been struggling with,
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這是一直以來，我嘗試用自己的不同角度
01:00
coming from my very different perspective.
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去思考解決的問題。
01:04
I'm not a social problem guy.
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我不是那種解決社會問題的人，
01:07
I'm a guy that works with business,
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我是和企業合作的人，
01:10
helps business make money.
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幫企業賺錢。
01:13
God forbid.
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老天啊。
01:16
So why are we having so many problems
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那麼為什麼我們在社會中
01:19
with these social problems,
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有這麼多問題呢？
01:23
and really is there any role for business,
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企業可擔任什麼角色嗎？
01:25
and if so, what is that role?
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可以的話那角色是什麼？
01:28
I think that in order to address that question,
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我認為要解決這個問題，
01:31
we have to step back and think about
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我們應該先往後退一步，並思考
01:35
how we've understood and pondered
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如何了解與衡量
01:39
both the problems and the solutions
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我們所面臨的重大社會挑戰
01:41
to these great social challenges that we face.
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所帶來的問題和解決辦法。
01:45
Now, I think many have seen business
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我想，現今有許多人把企業
01:48
as the problem, or at least one of the problems,
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視為問題，或者說至少是
01:50
in many of the social challenges we face.
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我們所面臨的社會挑戰中的問題之一。
01:53
You know, think of the fast food industry,
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你想想速食業、
01:55
the drug industry, the banking industry.
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藥品業和銀行業。
01:57
You know, this is a low point
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你知道，社會上普遍對
01:59
in the respect for business.
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企業毫無敬意可言。
02:02
Business is not seen as the solution.
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企業並不被視為解決方式，
02:03
It's seen as the problem now, for most people.
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對大部分人來說，企業是問題所在，
02:07
And rightly so, in many cases.
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而且在許多案例中確實如此。
02:09
There's a lot of bad actors out there
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外面有很多糟糕的企業，
02:11
that have done the wrong thing,
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做出許多錯誤決定，
02:14
that actually have made the problem worse.
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讓問題變得更嚴重。
02:15
So this perspective is perhaps justified.
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因此這個觀點也許情有可原。
02:19
How have we tended to see the solutions
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我們傾向如何解決
02:22
to these social problems,
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這些社會問題，
02:24
these many issues that we face in society?
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這些我們在社會中所面對的眾多爭議呢？
02:27
Well, we've tended to see the solutions
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一直以來，我們傾向見到出面解決的
02:29
in terms of NGOs,
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是非政府組織、
02:31
in terms of government,
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公部門
02:33
in terms of philanthropy.
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和慈善團體。
02:35
Indeed, the kind of unique organizational entity
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而確實，這類獨特的組織，
02:37
of this age is this tremendous rise of NGOs
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在這個年代崛起的是
大量的非政府組織
大量的非政府組織
02:42
and social organizations.
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和社會組織。
02:45
This is a unique, new organizational form
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這是一種獨特的、新型的組織形式，
02:47
that we've seen grown up.
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是目前已發展的形式。
02:49
Enormous innovation, enormous energy,
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大幅度的革新、龐大的能源，
02:52
enormous talent now has been mobilized
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和無數有才能的人們都被動員來
02:55
through this structure
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進入這個體系，
02:57
to try to deal with all of these challenges.
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嘗試接受這些挑戰。
03:02
And many of us here are deeply involved in that.
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在座有許多人也致力於此。
03:06
I'm a business school professor,
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我是商學院的教授，
03:08
but I've actually founded, I think, now, four nonprofits.
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但其實我現在設立了四個非營利組織。
03:12
Whenever I got interested and became aware
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每當我開始關注並意識到
03:14
of a societal problem, that was what I did,
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一項社會問題時，如同我一貫的做法，
03:17
form a nonprofit.
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就是成立非營利組織。
03:19
That was the way we've thought about how to deal
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那是我們大家會想到能夠解決
03:22
with these issues.
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這些議題的方式，
03:23
Even a business school professor has thought about it that way.
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即使是商學院教授都會
往這個方向思考。
往這個方向思考。
03:28
But I think at this moment,
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但我想在此時此刻，
03:30
we've been at this for quite a while.
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我們已有很長一段時間處於這種狀態，
03:33
We've been aware of these problems for decades.
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我們意議到這些問題已經好幾十年了，
03:35
We have decades of experience
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我們有數十年的經驗，
03:37
with our NGOs and with our government entities,
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透過我們的非政府組織和公部門來處理，
03:42
and there's an awkward reality.
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但是現實慘不忍睹。
03:43
The awkward reality is we're not making
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慘不忍睹的原因是我們的
03:45
fast enough progress.
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進展太慢。
03:48
We're not winning.
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我們沒能戰勝。
03:51
These problems still seem very daunting
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這些問題依舊讓人洩氣、
03:53
and very intractable,
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十分棘手，
03:54
and any solutions we're achieving
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任何我們採取的解決方式
03:57
are small solutions.
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都只能用在枝微末節上。
03:59
We're making incremental progress.
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我們只能緩慢前進。
04:02
What's the fundamental problem we have
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我們在處理這些社會問題時
04:05
in dealing with these social problems?
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所面臨的根本問題是什麼呢？
04:08
If we cut all the complexity away,
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如果無視於這些錯綜複雜的麻煩，
04:12
we have the problem of scale.
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就會發現我們的問題在於規模。
04:16
We can't scale.
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我們無法擴大規模。
04:19
We can make progress. We can show benefits.
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我們能有進展，讓你看見好處，
04:22
We can show results. We can make things better.
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能夠看得見結果，讓事情好轉。
04:25
We're helping. We're doing better. We're doing good.
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我們提供協助，做得更好、更棒。
04:29
We can't scale.
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但是我們無法擴大規模，
04:32
We can't make a large-scale impact on these problems.
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我們無法在這些問題上
造成大規模的影響。
造成大規模的影響。
04:37
Why is that?
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為什麼會這樣？
04:38
Because we don't have the resources.
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因為我們沒有資源，
04:42
And that's really clear now.
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而現況一目瞭然，
04:44
And that's clearer now than it's been for decades.
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現況較過往數十年更清楚。
04:47
There's simply not enough money
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問題只在於沒有足夠的錢
04:50
to deal with any of these problems at scale
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使用現今的模式
04:54
using the current model.
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來處理現當前的任何問題。
04:56
There's not enough tax revenue,
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我們沒有足夠的稅收，
04:59
there's not enough philanthropic donations,
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沒有足夠的慈善捐款，
05:03
to deal with these problems the way we're dealing with them now.
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能提供我們用目前處理
這些問題的方式來處理它們。
這些問題的方式來處理它們。
05:06
We've got to confront that reality.
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我們得面對現實。
05:11
And the scarcity of resources
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缺乏足夠的資源
05:14
for dealing with these problems is only growing,
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來處理這些問題的情況只會越來越多，
05:18
certainly in the advanced world today,
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尤其是現今的先進國家
05:21
with all the fiscal problems we face.
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面臨的所有財政問題。
05:26
So if it's fundamentally a resource problem,
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因此如果根本上是資源的問題，
05:30
where are the resources in society?
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那麼社會上的資源跑哪去了？
05:34
How are those resources really created,
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那些資源是怎麼產生的，
05:36
the resources we're going to need to deal
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我們需要用那些資源來處理
05:38
with all these societal challenges?
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這些社會挑戰？
05:42
Well there, I think the answer is very clear:
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我想答案很清楚：
05:45
They're in business.
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資源都在企業裡，
05:49
All wealth is actually created by business.
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事實上所有財富都是
靠企業創造出來的。
靠企業創造出來的。
05:54
Business creates wealth
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企業創造財富，
05:57
when it meets needs at a profit.
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只要它滿足市場需求而獲利，
06:02
That's how all wealth is created.
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所有的財富都是這樣產生的。
06:04
It's meeting needs at a profit
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滿足需求而獲得利潤
06:07
that leads to taxes
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就能帶來稅金，
06:09
and that leads to incomes
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能帶來收入，
06:11
and that leads to charitable donations.
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而且也能帶來慈善捐款。
06:13
That's where all the resources come from.
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這是所有資源的來源。
06:16
Only business can actually create resources.
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只有企業可以真的創造資源，
06:19
Other institutions can utilize them
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其它組織能利用資源
06:21
to do important work,
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進行重要的工作，
06:22
but only business can create them.
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但是只有企業能夠創造資源。
06:25
And business creates them
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企業創造資源，
06:27
when it's able to meet a need at a profit.
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只要它滿足市場需求而有利可圖。
06:35
The resources are overwhelmingly
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資源毫無疑問都是
06:38
generated by business.
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由企業所創造的。
06:40
The question then is, how do we tap into this?
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隨之而來的問題是，
我們要如何運用？
我們要如何運用？
06:45
How do we tap into this?
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我們要如何運用？
06:48
Business generates those resources
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當企業賺錢時，
06:50
when it makes a profit.
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就產生出那些資源。
06:55
That profit is that small difference
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那些利潤就是價格和
06:58
between the price and the cost it takes to produce
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生產所需的支出之間的細微差別，
07:03
whatever solution business has created
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不論企業創造了什麼方式來解決
07:06
to whatever problem they're trying to solve.
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他們試圖解決的問題。
07:09
But that profit is the magic.
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但是那樣的利潤就是魔法，
07:16
Why? Because that profit allows whatever solution
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為什麼呢？因為那份利潤能讓任何
07:20
we've created
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我們所創造的解決方式
07:23
to be infinitely scalable.
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變得力量無窮。
07:27
Because if we can make a profit,
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因為如果我們能獲利，
07:29
we can do it for 10, 100, a million,
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我們就能獲得十、一百、一百萬、
07:33
100 million, a billion.
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一億，甚至十億。
07:36
The solution becomes self-sustaining.
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解決方式變得能夠自己自足。
07:41
That's what business does
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當企業獲利時，
07:44
when it makes a profit.
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它就是這樣。
07:47
Now what does this all have to do
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現在我們要怎麼把它運用在
07:50
with social problems?
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社會問題上呢？
07:53
Well, one line of thinking is, let's take this profit
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你可以這樣思考，我們把利潤
07:56
and redeploy it into social problems.
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放進社會問題中。
08:01
Business should give more.
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企業應該要付出更多，
08:03
Business should be more responsible.
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企業應該要負擔更大的責任。
08:04
And that's been the path that we've been on
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那是我們一直以來在企業中
08:07
in business.
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所採取的方式。
08:09
But again, this path that we've been on
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然而同樣的，我們所採取的這個方式
08:11
is not getting us where we need to go.
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並不會把我們帶到應該要去的地方。
08:15
Now, I started out as a strategy professor,
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我以擔任策略教授起家，
08:19
and I'm still a strategy professor.
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至今仍是，
08:20
I'm proud of that.
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我以此為傲。
08:21
But I've also, over the years,
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但是幾年來我也同樣
08:23
worked more and more on social issues.
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致力於越來越多的社會議題。
08:26
I've worked on healthcare, the environment,
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我處理健康照護、環境、
08:29
economic development, reducing poverty,
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經濟發展、降低貧窮率，
08:32
and as I worked more and more in the social field,
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當我涉足社會領域越深，
08:37
I started seeing something
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我開始看見
08:38
that had a profound impact on me
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某樣東西以某種方式
深深地影響了我，
深深地影響了我，
08:42
and my whole life, in a way.
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以及我的人生。
08:45
The conventional wisdom in economics
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經濟學傳統的思考模式，
08:49
and the view in business has historically been
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以及在商業中的觀點都已隨著歷史
08:53
that actually, there's a tradeoff
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3957
變成那樣，而事實上
08:57
between social performance and economic performance.
175
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社會表現和經濟表現間已取得平衡。
09:02
The conventional wisdom has been
176
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1484
傳統思維認為
09:03
that business actually makes a profit
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企業能夠獲利的原因其實是
09:06
by causing a social problem.
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1793
由於它製造了社會問題，
09:08
The classic example is pollution.
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2182
經典的例子就是污染。
09:10
If business pollutes, it makes more money
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如果企業造成污染，就會賺更多的錢，
09:13
than if it tried to reduce that pollution.
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4641
相較於降低污染的情況。
09:18
Reducing pollution is expensive,
182
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1891
降低污染是昂貴的，
09:20
therefore businesses don't want to do it.
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5483
因此企業並不想這麼做。
09:25
It's profitable to have an unsafe working environment.
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不安全的工作環境是有利可圖的，
09:28
It's too expensive to have a safe working environment,
185
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2738
要有安全的工作環境成本太高，
09:31
therefore business makes more money
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1306
因此企業寧可賺更多錢，
09:32
if they don't have a safe working environment.
187
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即使他們沒有安全的工作環境。
09:34
That's been the conventional wisdom.
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這就是傳統思維。
09:38
A lot of companies have fallen into that conventional wisdom.
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2813
有許多公司都陷入這樣的傳統思維裡，
09:40
They resisted environmental improvement.
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2543
他們抗拒改善環境，
09:43
They resisted workplace improvement.
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5434
他們抗拒改善工作場所，
09:48
That thinking has led to, I think,
192
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3546
這樣的想法會演變成，我猜，
09:52
much of the behavior
193
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1520
大部分的反應
09:53
that we have come to criticize in business,
194
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1936
會出現在對企業的批評，
09:55
that I come to criticize in business.
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2520
變成了我對企業的批評。
09:58
But the more deeply I got into all these social issues,
196
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3533
但是當我越深入這些社會議題，
10:01
one after another,
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3012
一個接一個，
10:04
and actually, the more I tried to address them
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2446
實際上，當我嘗試
10:07
myself, personally, in a few cases,
199
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2116
親自解決更多案例，
10:09
through nonprofits that I was involved with,
200
597442
2729
透過我參與的非營利組織，
10:12
the more I found actually that the reality
201
600171
2938
其實就會發現越多與事實
10:15
is the opposite.
202
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2534
相反的情況。
10:17
Business does not profit
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1246
企業的利潤
10:18
from causing social problems,
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1702
並不是從製造社會問題中獲得，
10:20
actually not in any fundamental sense.
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4374
事實上完全不是這回事。
10:24
That's a very simplistic view.
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2193
那是非常簡化的觀點。
10:27
The deeper we get into these issues,
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2708
當我越深入探究這些議題，
10:29
the more we start to understand
208
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1845
我就越能了解
10:31
that actually business profits
209
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1901
實際上企業的利潤
10:33
from solving from social problems.
210
621612
1996
是從解決社會問題中獲得。
10:35
That's where the real profit comes.
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2544
那才是真正的利潤來源。
10:38
Let's take pollution.
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2841
以污染的問題來說吧，
10:40
We've learned today that actually
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2216
我們可以從當今的情況中發現，其實
10:43
reducing pollution and emissions
214
631209
2407
減少污染源
10:45
is generating profit.
215
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3506
就能獲利，
10:49
It saves money.
216
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2068
能夠省錢。
10:51
It makes the business more productive and efficient.
217
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1698
能讓企業生產更多、更有效率，
10:52
It doesn't waste resources.
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1397
而且不會浪費資源。
10:54
Having a safer working environment actually,
219
642285
2643
其實還能有更安全的工作環境，
10:56
and avoiding accidents,
220
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1488
避免意外發生，
10:58
it makes the business more profitable,
221
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1372
讓企業更容易獲利，
10:59
because it's a sign of good processes.
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3208
因為這是良好流程的證明。
11:02
Accidents are expensive and costly.
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4031
發生意外要花很多錢，代價很高。
11:07
Issue by issue by issue, we start to learn
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2604
接二連三的問題讓我們開始學習，
11:09
that actually there's no trade-off
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2966
其實並沒有所謂的平衡
11:12
between social progress
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3596
存在於社會進步
11:16
and economic efficiency
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3001
和經濟效率之間，
11:19
in any fundamental sense.
228
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2093
不論是從哪個基礎觀點來看。
11:21
Another issue is health.
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1359
另一項議題是健康，
11:22
I mean, what we've found is actually
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2569
我的意思是，其實我們發現
11:25
health of employees is something
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673215
1882
員工的健康
11:27
that business should treasure,
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1393
應該是企業要珍惜的一項資產，
11:28
because that health allows those employees
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2328
因為員工身體健康就能
11:30
to be more productive and come to work
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1409
更有生產力，就會來上班，
11:32
and not be absent.
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2316
不請假。
11:34
The deeper work, the new work, the new thinking
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3424
更深入的工作、新的工作和新的思維
11:37
on the interface between business and social problems
237
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4184
存在企業和社會問題之間，
11:42
is actually showing that there's a fundamental,
238
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2918
事實上這顯示了有一種重要、
11:45
deep synergy,
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1919
密切的合作，
11:46
particularly if you're not thinking in the very short run.
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3928
尤其是當你並不是從短期來思考。
11:50
In the very short run, you can sometimes
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1838
從短期來看，有時候你可以
11:52
fool yourself into thinking
242
700754
2101
騙自己
11:54
that there's fundamentally opposing goals,
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2295
有一項重要的相反目標，
11:57
but in the long run, ultimately, we're learning
244
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2813
但是以長期來看，最終我們會
11:59
in field after field that this is simply not true.
245
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4196
在不同領域中學到，這並非事實。
12:04
So how could we tap into
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712159
3290
因此，我們要怎麼運用
12:07
the power of business
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2722
企業的力量
12:10
to address the fundamental problems
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2203
來解決我們當前所面臨的
12:12
that we face?
249
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2433
根本問題？
12:14
Imagine if we could do that, because if we could do it,
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722807
2600
想像也許我們可以這麼做，
因為如果可以的話，
因為如果可以的話，
12:17
we could scale.
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2040
我們就能全面運用了。
12:19
We could tap into this enormous resource pool
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2409
我們可以運用無盡資源，
12:21
and this organizational capacity.
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2898
以及這個組織的能力。
12:24
And guess what? That's happening now, finally,
254
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5490
你猜結果如何？現在終於成真了。
12:30
partly because of people like you
255
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4013
有一部分是因為大家，像你一樣的人
12:34
who have raised these issues now
256
742257
1948
他們早已提出當前的這些問題，
12:36
for year after year and decade after decade.
257
744205
3115
日復一日，年復一年。
12:39
We see organizations like Dow Chemical
258
747320
2408
我們看見一些組織，像是陶氏化學 (Dow Chemical)
12:41
leading the revolution away from trans fat
259
749728
1918
引領革命遠離反式脂肪和飽和脂肪，
12:43
and saturated fat with innovative new products.
260
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3132
並且開發創新產品。
12:46
This is an example of Jain Irrigation.
261
754778
1953
這是耆那灌溉系統 (Jain Irrigation) 的例子。
12:48
This is a company that's brought drip irrigation technology
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2551
這間公司引進滴灌技術
12:51
to thousands and millions of farmers,
263
759282
2669
給成千上萬的農民使用，
12:53
reducing substantially the use of water.
264
761951
3051
能夠有效地節省用水。
12:57
We see companies like the Brazilian forestry company Fibria
265
765002
3321
我們看到像是巴西的
菲普利亞 (Fibria) 林業公司，
菲普利亞 (Fibria) 林業公司，
13:00
that's figured out how to avoid
266
768323
1483
設計出避免
13:01
tearing down old growth forest
267
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1879
摧毀原始樹林、
13:03
and using eucalyptus and getting much more yield
268
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2776
使用桉樹和儘可能
13:06
per hectare of pulp
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774461
1990
讓每公頃生產更多的紙漿、
13:08
and making much more paper than you could make
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776451
1968
製作更多紙張的方式，產量遠多於
13:10
by cutting down those old trees.
271
778419
2109
砍伐那些老樹來生產。
13:12
You see companies like Cisco that are training
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2880
你可以看到像思科這樣的公司
13:15
so far four million people in I.T. skills
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783408
4156
到目前為止已經訓練了
四百萬人學習運用資訊科技，
四百萬人學習運用資訊科技，
13:19
to actually, yes, be responsible,
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787564
1943
能夠真正的負責，
13:21
but help expand the opportunity
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2431
並且協助擴展機會來
13:23
to disseminate I.T. technology
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2273
傳播資訊科技，
13:26
and grow the whole business.
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1302
發展整個區域的商業。
13:27
There's a fundamental opportunity for business today
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4621
現在有許多重要的機會讓企業
13:32
to impact and address these social problems,
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4056
可以影響、解決這些社會問題，
13:36
and this opportunity
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1324
而這個機會
13:37
is the largest business opportunity
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3268
是我們在商業中見到
13:40
we see in business.
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3666
最大的商機。
13:44
And the question is, how can we get business
283
812448
2206
問題是，我們要怎麼讓
13:46
thinking to adapt this issue of shared value?
284
814654
3428
企業的思維改變為認同
這個共享價值 (shared value)？
這個共享價值 (shared value)？
13:50
This is what I call shared value:
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818082
1809
我稱為共享價值的是：
13:51
addressing a social issue with a business model.
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819891
3755
用商業模式來解決社會問題。
13:55
That's shared value.
287
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1924
那就是共享價值。
13:57
Shared value is capitalism,
288
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1829
共享價值就是資本主義，
13:59
but it's a higher kind of capitalism.
289
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2562
但那是更高層次的資本主義。
14:01
It's capitalism as it was ultimately meant to be,
290
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3360
這個資本主義的終極目標是
14:05
meeting important needs,
291
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3413
滿足重要需求，
14:08
not incrementally competing for
292
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2823
而非不斷地競爭
14:11
trivial differences in product attributes
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3263
只有細微差異的產品
14:14
and market share.
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1733
和市場佔有率。
14:16
Shared value is when we can create social value
295
844553
2219
共享價值即是我們能夠
同步地建立社會價值
同步地建立社會價值
14:18
and economic value simultaneously.
296
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2603
和經濟價值。
14:21
It's finding those opportunities
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2510
找尋這些機會
14:23
that will unleash the greatest possibility we have
298
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3065
就能釋放我們所擁有的最大機會，
14:26
to actually address these social problems
299
854950
1991
來真正地解決這些社會問題，
14:28
because we can scale.
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856941
2033
因為我們能夠大規模運作。
14:30
We can address shared value at multiple levels.
301
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3556
我們能夠在各種層級上運用共享價值。
14:34
It's real. It's happening.
302
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3165
這是真的，也正在發生。
14:37
But in order to get this solution working,
303
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2893
但是為了讓這個解決方式實現，
14:40
we have to now change how business sees itself,
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4128
我們必須讓企業改變看待自身的方式，
14:44
and this is thankfully underway.
305
872716
2514
讓人欣慰的是這件事正在發生。
14:47
Businesses got trapped into the conventional wisdom
306
875230
3476
企業過去陷於傳統思維，
14:50
that they shouldn't worry about social problems,
307
878706
1848
認為他們不該操心社會問題，
14:52
that this was sort of something on the side,
308
880554
2042
就像某些東西放在一旁，
14:54
that somebody else was doing it.
309
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2581
別人會去做。
14:57
We're now seeing companies
310
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1576
現在，我們可以見到許多公司
14:58
embrace this idea.
311
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2476
接受這個想法。
15:01
But we also have to recognize business
312
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2189
但是我們也必須承認企業
15:03
is not going to do this as effectively
313
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2744
不會投入太多的資源，
15:06
as if we have NGOs and government
314
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1860
如同非政府組織或是公部門
15:08
working in partnership with business.
315
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3031
和企業建立夥伴關係那樣積極。
15:11
The new NGOs that are really moving the needle
316
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3008
新興非政府組織中真正造成重大影響的，
15:14
are the ones that have found these partnerships,
317
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2183
就是那些已發起了這種夥伴關係，
15:16
that have found these ways to collaborate.
318
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1817
找到了這種合作形式的組織。
15:18
The governments that are making the most progress
319
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2473
各級政府中進展最快的
15:20
are the governments that have found ways
320
908534
1614
就是那些已找到方法
15:22
to enable shared value in business
321
910148
3651
促使企業採納共享價值，
15:25
rather than see government as the only player
322
913799
3121
而非只是政府部門單打獨鬥，
15:28
that has to call the shots.
323
916920
3014
孤軍奮戰。
15:31
And government has many ways in which it could impact
324
919934
2472
政府有許多方式能影響
15:34
the willingness and the ability of companies
325
922406
2314
公司的意願和能力，
15:36
to compete in this way.
326
924720
1994
讓它們用這個方式完成目標。
15:38
I think if we can get business seeing itself differently,
327
926714
2949
我認為如果我們可以
讓企業用不同的方式看自己，
讓企業用不同的方式看自己，
15:41
and if we can get others seeing business differently,
328
929663
2543
如果我們可以讓大家
用不同的方式看企業，
用不同的方式看企業，
15:44
we can change the world.
329
932206
2805
我們就能改變世界。
15:47
I know it. I'm seeing it.
330
935011
3205
我相信，也樂觀其成。
15:50
I'm feeling it.
331
938216
1950
我感覺得到。
15:52
Young people, I think,
332
940166
1695
年輕人，我想
15:53
my Harvard Business School students, are getting it.
333
941861
3180
我在哈佛商學院就讀的學生都了解。
15:57
If we can break down this sort of divide,
334
945041
4322
如果我們可以打破這道藩籬，
16:01
this unease, this tension,
335
949363
3010
這種讓人不安、緊張的關係，
16:04
this sense that we're not
336
952373
1930
我們的本意並非
16:06
fundamentally collaborating here
337
954303
2240
在此合作
16:08
in driving these social problems,
338
956543
2350
來製造社會問題，
16:10
we can break this down,
339
958893
2104
我們可以破除這個思維，
16:12
and we finally, I think,
340
960997
2000
最終，我們
16:14
can have solutions.
341
962997
2632
就能擁有解決方式。
16:17
Thank you.
342
965629
2800
謝謝！
16:20
(Applause)
343
968429
2722
（掌聲）
ABOUT THE SPEAKER
Michael Porter - Business strategistMichael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests.
Why you should listen
Fortune magazine calls Michael Porter simply "the most famous and influential business professor who has ever lived." His books are part of foundational coursework for business students around the world; he's applied sharp insight to health care systems, American competitiveness, development in rural areas. Now he's taking on a massive question: the perceived disconnect between corporations and society. He argues that companies must begin to take the lead in reconceiving the intersection between society and corporate interests -- and he suggests a framework, that of "shared value," which involves creating economic value in a way that also creates value for society.
Porter is a University Professor at Harvard Business School, where he leads the Institute on Strategy and Competitiveness, studying competitiveness for companies and nations -- and as a solution to social problems. He is the founder of numerous nonprofits, including The Initiative for a Competitive Inner City, a nonprofit, private-sector organization to catalyze inner-city business development.
Michael Porter | Speaker | TED.com