ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
Full Spectrum Auditions

Joe Sabia: The technology of storytelling

Joe Sabia: la tecnologia de la narració

Filmed:
1,352,099 views

El narrador Joe Sabia,que utlitza l'iPad en les seves narracions, ens parla de Lothar Meggendorfer, l'inventor que al segle passat creà una tecnologia audaç per a les narracions: els llibres tridimensionals. Sabia ens mostra com les noves tecnologies sempre ens ha ajudat a narrar les nostres històries, des de les parets de les coves fins a l'iPad que duu a les mans.
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
LadiesSenyores and gentlemensenyors, gatherreunir around.
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Senyores i senyors, feu rogle.
00:17
I would love to shareCompartir with you a storyhistòria.
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M'agradaria compartir amb vostès una història.
00:20
OnceVegada upondamunt a time
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Vet aquí que una vegada,
00:22
in 19thth centurysegle GermanyAlemanya,
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a l'Alemanya del segle XIX,
00:24
there was the bookllibre.
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hi havia el llibre.
00:26
Now duringdurant this time,
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Durant tot aquest temps
00:28
the bookllibre was the kingrei of storytellingnarració de contes.
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el llibre era el rei de la narració.
00:30
It was venerablevenerable.
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Tothom el veneraba.
00:32
It was ubiquitousomnipresent.
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Era omnipresent.
00:34
But it was a little bitpoc boringavorrit.
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Però era un poquet avorrit.
00:38
Because in its 400 yearsanys of existenceexistència,
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I és que en els seus 400 anys d'existència,
00:41
storytellersnarradors never evolvedevolucionat the bookllibre
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cap narrador l'havia desenvolupat
00:43
as a storytellingnarració de contes devicedispositiu.
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com un mecanisme de narració.
00:45
But then one authorautor arrivedva arribar,
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Però aleshores arribà un autor
00:47
and he changedha canviat the gamejoc foreverper sempre.
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que canvià les regles del joc per sempre.
00:51
(MusicMúsica)
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(Música)
00:53
His namenom was LotharLothar,
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Li deien Lothar,
00:55
LotharLothar MeggendorferMeggendorfer.
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Lothar Meggendorfer.
00:58
LotharLothar MeggendorferMeggendorfer put his footpeu down,
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Lother Meggendorfer, amb fermesa,
01:01
and he said, "GenugGenug istIST genuggenug!"
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digué: "Genug ist genug" (Ja n'hi ha prou!)
01:07
He grabbedva agafar his penbolígraf,
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Prengué una ploma,
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he snatchedva arrabassar his scissorstisores.
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i també unes tisores.
01:11
This man refusedes va negar to foldplec to the conventionsconvencions of normalcynormalitat
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Aquest home es negava a doblegar-se davant les convencions establertes
01:13
and just decidedva decidir to foldplec.
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i decidí començar a doblegar.
01:15
HistoryHistòria would know LotharLothar MeggendorferMeggendorfer
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La història recordava Lothar Meggendorfer
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as -- who elsealtra cosa? --
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com, qui si no?,
01:19
the world'smón first trueveritat inventorinventor
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el primer inventor del món
01:21
of the children'snens pop-uppop-up bookllibre.
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del llibre tridimensional per nens.
01:24
(MusicMúsica)
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(Música)
01:26
For this delightdelícia and for this wondermeravella,
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Per aquesta meravellosa delícia
01:28
people rejoicedalegraven.
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tohtom es gaubava.
01:30
(CheeringAnimant)
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(Víctors)
01:33
They were happyfeliç because the storyhistòria survivedsobreviscut,
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Estaven feliços perquè la història havia sobreviscut
01:36
and that the worldmón would keep on spinninggirant.
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i el món continuava girant.
01:38
LotharLothar MeggendorferMeggendorfer wasn'tno ho era the first
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Lothar Meggendorfer no era el primer
01:40
to evolveevolucionar the way a storyhistòria was told,
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que feia evolucionar la manera de narrar històries,
01:42
and he certainlysens dubte wasn'tno ho era the last.
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i clar està que no fou l'últim.
01:44
WhetherSi storytellersnarradors realizedadonar-se'n it or not,
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Malgrat que els narradors no se n'adonessin,
01:46
they were channelingcanalització Meggendorfer'sDe Meggendorfer spiritesperit
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era l'esperit de Meggendorfer el que els mogué
01:48
when they movedmogut operaòpera to vaudvillevaudville,
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per passar de l'òpera al vodevil,
01:53
radioràdio newsnotícies to radioràdio theaterteatre,
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dels noticiaris radiofònics al radioteatre,
01:56
filmpel·lícula to filmpel·lícula in motionmoviment
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d'un fotograma a una pel·lícula,
01:59
to filmpel·lícula in soundso, colorcolor, 3D,
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a una pel·lícula sonora, en color, en 3D,
02:02
on VHSVHS and on DVDDVD.
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en vídeo i en DVD.
02:04
There seemedsemblant to be no curecura for this MeggendorferitisMeggendorferitis.
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Pareixia no haver-hi cura per aquesta Meggendorferitis.
02:07
And things got a lot more fundiversió when the InternetInternet cameva venir around.
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A més, les coses encara foren més divertides quan arribà Internet.
02:10
(LaughterRiure)
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(Rialles)
02:12
Because, not only could people broadcastdifusió theirels seus storieshistòries throughouttot the worldmón,
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Perquè, no només tothom podia retransmetre les seves històries arreu del món,
02:15
but they could do so
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sinó que ho podien fer
02:17
usingutilitzant what seemedsemblant to be an infiniteinfinit amountquantitat of devicesdispositius.
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amb el que semblava ser un nombre infinit d'aparells.
02:20
For exampleexemple, one companyempresa
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Per exemple, una empresa
02:23
would tell a storyhistòria of love
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contava una història d'amor
02:25
througha través its very ownpropi searchcerca enginemotor.
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mitjançant el seu motor de cerca.
02:30
One TaiwaneseTaiwanès productionproducció studioestudi
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O una poductora taiwanesa
02:32
would interpretinterpretar AmericanNord-americà politicspolítica in 3D.
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dramatitzava la política nordamericana en 3D.
02:35
(LaughterRiure)
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(Rialles)
02:40
And one man would tell the storieshistòries of his fatherpare
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I un home contava les històries del seu pare
02:44
by usingutilitzant a platformplataforma calledanomenat TwitterRefilar
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utilitzant una plataforma anomenada Twitter
02:46
to communicatecomunicar-se the excrementexcrements his fatherpare would gesticulategesticulate.
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per a compartir totes les barbaritats que deia el seu pare.
02:49
And after all this, everyonetothom pauseden pausa;
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I després de tot açò, tothom s'aturà;
02:51
they tookva prendre a steppas back.
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miraren enrere.
02:53
They realizedadonar-se'n that, in 6,000 yearsanys of storytellingnarració de contes,
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I s'adonaren que en 6.000 anys de narració
02:56
they'veells ho han fet gones'ha anat from depictingque representa huntingcacera on cavecova wallsparets
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havien passat de representar la caça als murs de les coves
03:00
to depictingque representa ShakespeareShakespeare on FacebookFacebook wallsparets.
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a representar a Shakespeare als murs de Facebook.
03:04
And this was a causecausa for celebrationcelebració.
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Això s'havia de celebrar!
03:07
The artart of storytellingnarració de contes has remainedes va quedar unchangedsense canvis.
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L'art dels narradors no ha canviat gaire.
03:09
And for the mostla majoria partpart, the storieshistòries are recycledreciclat.
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Majoritàriament, les històries es reciclen.
03:12
But the way that humansels éssers humans tell the storieshistòries
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El que ha canviat és la forma en què els humans
03:14
has always evolvedevolucionat
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narren les històries,
03:16
with purepur, consistentconsistent noveltynovetat.
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evolucionant amb novetats constants.
03:19
And they rememberedrecordat a man,
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Aleshores recordaren un home,
03:21
one amazingsorprenent GermanAlemany,
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un alemany extraordinari,
03:24
everycada time a newnou storytellingnarració de contes devicedispositiu
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cada cop que apareixia un nou dispositiu
03:28
poppedva aparèixer up nextPròxim.
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amb què narrar les històries.
03:30
And for that,
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I per això
03:32
the audienceaudiència --
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el públic,
03:34
the lovelypreciosa, beautifulbonic audienceaudiència --
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el públic magnífic i agraït,
03:36
would liveen directe happilyfeliçment ever after.
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visqué feliç per sempre.
03:39
(ApplauseAplaudiments)
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(Aplaudiments)

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com