ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
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Joe Sabia: The technology of storytelling

乔・萨比亚:讲故事的技术

Filmed:
1,352,099 views

iPad的讲故事人乔・萨比亚介绍给我们一位发明家-罗萨・梅根多尔弗尔。他生活在上个世纪,为讲好故事而创造了一个新技术:立体书。萨比亚展示了新技术是怎样从洞穴壁画直到他台上使用的iPad,来帮助我们讲述故事的。
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
Ladies女士们 and gentlemen绅士, gather收集 around.
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先生们女士们 大家都围坐过来
00:17
I would love to share分享 with you a story故事.
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让我来给你们讲个故事
00:20
Once一旦 upon a time
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很久很久以前
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in 19th century世纪 Germany德国,
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19世纪的德国
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there was the book.
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有本书
00:26
Now during this time,
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那时候
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the book was the king国王 of storytelling评书.
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这是故事书中的王者
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It was venerable可敬.
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故事书很珍贵
00:32
It was ubiquitous普及.
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但又无处不在
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But it was a little bit boring无聊.
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又有点无趣
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Because in its 400 years年份 of existence存在,
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因为在有故事书的四百年里
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storytellers讲故事的人 never evolved进化 the book
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讲故事的人们从来没有
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as a storytelling评书 device设备.
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改良故事书作为辅助设备
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But then one author作者 arrived到达,
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后来有个作家
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and he changed the game游戏 forever永远.
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他永远地改写了历史
00:51
(Music音乐)
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(音乐)
00:53
His name名称 was Lothar洛萨,
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他叫罗萨
00:55
Lothar洛萨 MeggendorferMeggendorfer.
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罗萨・梅根多尔弗尔
00:58
Lothar洛萨 MeggendorferMeggendorfer put his foot脚丫子 down,
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罗萨・梅根多尔弗尔下了决心
01:01
and he said, "GenugGenug istIST genuggenug!"
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他说:“我受够了!”
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He grabbed抓起 his pen钢笔,
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他抓起笔
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he snatched抢走 his scissors剪刀.
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抄起剪刀
01:11
This man refused拒绝 to fold to the conventions公约 of normalcy正常
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他决意不走寻常路
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and just decided决定 to fold.
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他折起了纸
01:15
History历史 would know Lothar洛萨 MeggendorferMeggendorfer
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历史上的罗萨・梅根多尔弗尔
01:17
as -- who else其他? --
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作为什么人被记载下来?
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the world's世界 first true真正 inventor发明者
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世界上第一个
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of the children's儿童 pop-up弹出 book.
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为孩子发明立体书的人
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(Music音乐)
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(音乐)
01:26
For this delight and for this wonder奇迹,
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人们享受着
01:28
people rejoiced欢欣鼓舞.
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这喜悦和惊奇
01:30
(Cheering打气)
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(欢呼)
01:33
They were happy快乐 because the story故事 survived幸存,
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他们很高兴故事保存下来
01:36
and that the world世界 would keep on spinning纺织.
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世界继续转动
01:38
Lothar洛萨 MeggendorferMeggendorfer wasn't the first
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罗萨・梅根多尔弗尔不是第一个
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to evolve发展 the way a story故事 was told,
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改进讲故事方法的人
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and he certainly当然 wasn't the last.
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也不会是最后一个
01:44
Whether是否 storytellers讲故事的人 realized实现 it or not,
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不管讲故事的人是否意识到
01:46
they were channeling Meggendorfer'sMeggendorfer的 spirit精神
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当他们
01:48
when they moved移动 opera歌剧 to vaudville歌舞杂耍表演,
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从歌剧到杂技
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radio无线电 news新闻 to radio无线电 theater剧院,
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从电台新闻到电台剧院
01:56
film电影 to film电影 in motion运动
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从影像到电影
01:59
to film电影 in sound声音, color颜色, 3D,
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到有声电影,彩色电影和3D电影
02:02
on VHSVHS and on DVDDVD.
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从家用录像到DVD 他们都是在传承梅根多尔弗尔的精神
02:04
There seemed似乎 to be no cure治愈 for this MeggendorferitisMeggendorferitis.
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没有什么能阻止梅根多尔弗尔的精神
02:07
And things got a lot more fun开玩笑 when the Internet互联网 came来了 around.
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互联网的问世则带来了更多的乐趣
02:10
(Laughter笑声)
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(笑声)
02:12
Because, not only could people broadcast广播 their stories故事 throughout始终 the world世界,
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因为人们不但可以向世界讲述他们的故事
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but they could do so
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而且可以
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using运用 what seemed似乎 to be an infinite无穷 amount of devices设备.
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利用各种各样的设备来讲故事
02:20
For example, one company公司
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比如 有个公司
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would tell a story故事 of love
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通过它的搜索引擎
02:25
through通过 its very own拥有 search搜索 engine发动机.
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讲述一个爱情故事
02:30
One Taiwanese台湾 production生产 studio工作室
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一个台湾工作室
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would interpret American美国 politics政治 in 3D.
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把美国政治做成3D动画
02:35
(Laughter笑声)
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(笑声)
02:40
And one man would tell the stories故事 of his father父亲
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有个人通过一个叫做推特的平台
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by using运用 a platform平台 called Twitter推特
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讲述他父亲的故事
02:46
to communicate通信 the excrement粪便 his father父亲 would gesticulate指手画脚.
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分享他父亲说的无用废话
02:49
And after all this, everyone大家 paused暂停;
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在有了这一切之后 人们停下脚步
02:51
they took a step back.
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回望过去
02:53
They realized实现 that, in 6,000 years年份 of storytelling评书,
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他们意识到 在六千年讲故事的历史中
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they've他们已经 gone走了 from depicting描绘 hunting狩猎 on cave洞穴 walls墙壁
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他们从在洞穴墙壁上画狩猎图
03:00
to depicting描绘 Shakespeare莎士比亚 on FacebookFacebook的 walls墙壁.
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到在脸书的涂鸦墙上诠释莎士比亚
03:04
And this was a cause原因 for celebration庆典.
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这是让我们庆祝的原因
03:07
The art艺术 of storytelling评书 has remained保持 unchanged不变.
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讲故事的艺术没有改变
03:09
And for the most part部分, the stories故事 are recycled回收.
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大部分故事流传下来
03:12
But the way that humans人类 tell the stories故事
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但是人们讲故事的方法
03:14
has always evolved进化
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已经通过不断创新
03:16
with pure, consistent一贯 novelty新奇.
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不停地改进
03:19
And they remembered记得 a man,
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人们会记住一个人
03:21
one amazing惊人 German德语,
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一个伟大的德国人
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every一切 time a new storytelling评书 device设备
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每一次一个新的讲故事的设备问世
03:28
popped膨化 up next下一个.
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都会想起他
03:30
And for that,
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由此
03:32
the audience听众 --
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观众们
03:34
the lovely可爱, beautiful美丽 audience听众 --
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可爱美丽的观众们
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would live生活 happily高高兴兴 ever after.
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也从此永远幸福快乐地生活在一起
03:39
(Applause掌声)
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(掌声)
Translated by Chunxiang Qian
Reviewed by Angelia King

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com