ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
Full Spectrum Auditions

Joe Sabia: The technology of storytelling

Joe Sabia: Historiefortællingens teknologi

Filmed:
1,352,099 views

iPad-historiefortælleren Joe Sabia introducerer os for Lothar Meggendorfer, en opfinder, der i det sidste århundrede skabte en dristig teknologi til historiefortælling: pop op-bogen. Sabia viser, hvordan ny teknologi altid har hjulpet os med at fortælle vores egne historier, fra hulernes vægge til hans egen iPad på scenen.
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
LadiesDamer and gentlemenherrer, gathersamle around.
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Mine damer og herrer, kom nærmere,
00:17
I would love to sharedel with you a storyhistorie.
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jeg ville elske at dele med jer en historie.
00:20
OnceÉn gang upon a time
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Der var engang
00:22
in 19thth centuryårhundrede GermanyTyskland,
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i det 19. århundredes Tyskland
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there was the bookBestil.
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bogen.
00:26
Now duringi løbet af this time,
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Altså på denne tid
00:28
the bookBestil was the kingkonge of storytellinghistoriefortælling.
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var bogen kongen af historiefortælling.
00:30
It was venerableærværdige.
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Den var ærværdig.
00:32
It was ubiquitousallestedsnærværende.
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Den var allestedsnærværende.
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But it was a little bitbit boringkedelig.
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Men den var en lille smule kedelig.
00:38
Because in its 400 yearsflere år of existenceeksistens,
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For i de 400 år den havde eksisteret,
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storytellersfortællere never evolvedudviklet sig the bookBestil
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havde historiefortællere aldrig udviklet bogen
00:43
as a storytellinghistoriefortælling deviceenhed.
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som et fortællemiddel.
00:45
But then one authorforfatter arrivedankom,
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Men så kom en forfatter,
00:47
and he changedændret the gamespil foreverfor evigt.
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og han gav piben en anden lyd for altid.
00:51
(MusicMusik)
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(Musik)
00:53
His namenavn was LotharLothar,
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Hans navn var Lothar,
00:55
LotharLothar MeggendorferMeggendorfer.
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Lothar Meggendorfer.
00:58
LotharLothar MeggendorferMeggendorfer put his footfod down,
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Lothar Meggendorfer slog i bordet,
01:01
and he said, "GenugGenug istist genuggenug!"
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og han sagde, "Genug ist genug!"
01:07
He grabbedgreb his penpen,
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Han greb sin pen,
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he snatchedsnappede his scissorssaks.
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han snappede sine sakse.
01:11
This man refusednægtede to foldfolde to the conventionskonventioner of normalcynormalitet
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Denne mand nægtede at folde det normales konventioner
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and just decidedbesluttede to foldfolde.
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og besluttede bare at folde.
01:15
HistoryHistorie would know LotharLothar MeggendorferMeggendorfer
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Historien kom til at kende Lothar Meggendorfer
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as -- who elseandet? --
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som -- hvem ellers? --
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the world'sVerdens first truerigtigt inventoropfinder
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verdens første sande opfinder
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of the children'sbørne- pop-uppop op bookBestil.
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af børnenes pop op-bog.
01:24
(MusicMusik)
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(Musik)
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For this delightglæde and for this wonderspekulerer,
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Over denne fryd og over dette vidunder
01:28
people rejoicedjublede.
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glædede folk sig.
01:30
(CheeringHepper)
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(Glædesråb)
01:33
They were happylykkelig because the storyhistorie survivedoverlevede,
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De var glade, fordi historien overlevede,
01:36
and that the worldverden would keep on spinningspinding.
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og at verden ville fortsætte med at dreje.
01:38
LotharLothar MeggendorferMeggendorfer wasn'tvar ikke the first
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Lothar Meggendorfer var ikke den første
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to evolveudvikle sig the way a storyhistorie was told,
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til at udvikle måden, en historie blev fortalt,
01:42
and he certainlysikkert wasn'tvar ikke the last.
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og han var bestemt ikke den sidste.
01:44
WhetherOm storytellersfortællere realizedgik op for it or not,
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Uanset om historiefortællere indså det eller ej,
01:46
they were channelingkanalisering Meggendorfer'sMeggendorfers spiritånd
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kanaliserede de Meggendorfers ånd,
01:48
when they movedflyttet operaopera to vaudvillevaudville,
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da de flyttede opera til vaudville,
01:53
radioradio newsnyheder to radioradio theaterteater,
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radio-nyheder til radio-teater,
01:56
filmfilm to filmfilm in motionbevægelse
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billeder til levende billeder
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to filmfilm in soundlyd, colorfarve, 3D,
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til film med lyd, farve, 3D,
02:02
on VHSVHS and on DVDDVD.
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på VHS og på DVD.
02:04
There seemedsyntes to be no curehelbrede for this MeggendorferitisMeggendorferitis.
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Der lod ikke til at være nogen kur mod denne Meggendorferitis.
02:07
And things got a lot more funsjovt when the InternetInternet camekom around.
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Og det hele blev meget sjovere, da internettet kom frem.
02:10
(LaughterLatter)
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(Latter)
02:12
Because, not only could people broadcastudsendelse theirderes storieshistorier throughouthele vejen igennem the worldverden,
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For ikke alene kunne folk sende deres historier ud til hele verden,
02:15
but they could do so
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men de kunne gøre det
02:17
usingved brug af what seemedsyntes to be an infiniteuendelig amountbeløb of devicesenheder.
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ved at bruge, hvad syntes at være en uendelig mængde apparater.
02:20
For exampleeksempel, one companySelskab
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For eksempel, et firma
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would tell a storyhistorie of love
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ville fortælle en historie om kærlighed
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throughigennem its very ownegen searchSøg enginemotor.
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gennem dets helt egen søgemaskine.
02:30
One TaiwaneseTaiwanske productionproduktion studiostudie
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Et taiwanesisk produktionsstudie
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would interpretfortolke AmericanAmerikansk politicspolitik in 3D.
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ville fortolk amerikansk politik i 3D.
02:35
(LaughterLatter)
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(Latter)
02:40
And one man would tell the storieshistorier of his fatherfar
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Og en mand ville fortælle sin fars historier
02:44
by usingved brug af a platformplatform calledhedder TwitterTwitter
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ved at bruge en platform kaldet Twitter
02:46
to communicatekommunikere the excrementekskrementer his fatherfar would gesticulategestikulere.
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til at kommunikere ekskrementerne hans far ville gestikulere.
02:49
And after all this, everyonealle sammen pausedsat på pause;
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Og efter alt dette, holdt alle inde;
02:51
they tooktog a steptrin back.
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de tog et skridt tilbage.
02:53
They realizedgik op for that, in 6,000 yearsflere år of storytellinghistoriefortælling,
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De indså, at over 6.000 års historiefortælling
02:56
they'vede har gonevæk from depictingskildrer huntingjagt on caveCave wallsvægge
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er de gået fra at afbilde jagt på hulevægge
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to depictingskildrer ShakespeareShakespeare on FacebookFacebook wallsvægge.
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til at afbilde Shakespeare på Facebook-vægge.
03:04
And this was a causeårsag for celebrationfest.
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Og dette var grund til fejring.
03:07
The artkunst of storytellinghistoriefortælling has remainedforblevet unchangeduændret.
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Kunsten at fortælle en historie har forblevet uforandret.
03:09
And for the mostmest parten del, the storieshistorier are recycledgenanvendt.
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Og for størstedelen bliver historierne genbrugt.
03:12
But the way that humansmennesker tell the storieshistorier
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Men den måde, mennesker fortæller historierne,
03:14
has always evolvedudviklet sig
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har altid udviklet sig
03:16
with pureren, consistentkonsekvent noveltynyhed.
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med ren, ensartet nyhedsværdi.
03:19
And they rememberedhusket a man,
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Og de huskede en mand,
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one amazingfantastiske Germantysk,
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én fantastisk tysker,
03:24
everyhver time a newny storytellinghistoriefortælling deviceenhed
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hver gang et nyt fortællemiddel
03:28
poppedpoppet up nextNæste.
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dukkede op igen.
03:30
And for that,
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Og for det
03:32
the audiencepublikum --
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ville publikum --
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the lovelydejlig, beautifulsmuk audiencepublikum --
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det dejlige, smukke publikum --
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would livelevende happilylykkeligt ever after.
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ville leve lykkeligt til deres dages ende.
03:39
(ApplauseBifald)
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(Bifald)

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com