TED2010
Kirk Citron: And now, the real news
Kirk Citron : Voici les vraies nouvelles
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How many of today's headlines will matter in 100 years? 1000? Kirk Citron's "Long News" project collects stories that not only matter today, but will resonate for decades -- even centuries -- to come. At TED2010, he highlights recent headlines with the potential to shape our future.
Kirk Citron - Media expert
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Double-click the English transcript below to play the video.
00:16
We are drowning in news.
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Nous sommes noyés sous l'information.
00:19
Reuters alone puts out
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Reuters à lui seul publie
00:21
three and a half million news stories a year.
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3,5 millions de dépêches par an.
00:23
That's just one source.
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Une seule source.
00:26
My question is: How many of those stories
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Je me demande donc : combien de ces dépêches
00:28
are actually going to matter in the long run?
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auront une importance à long terme ?
00:31
That's the idea behind The Long News.
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C'est l'idée derrière "The Long News".
00:34
It's a project by The Long Now Foundation,
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C'est un projet de la fondation "The Long Now Foundation",
00:36
which was founded by TEDsters including
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fondée par des membres de TED dont
00:38
Kevin Kelly and Stewart Brand.
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Kevin Kelly et Stewart Brand.
00:40
And what we're looking for is news stories that might still matter
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Nous cherchons des dépêches qui auront encore une importance
00:42
50 or 100 or 10,000 years from now.
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dans 50, 100 ou même 10 000 ans.
00:46
And when you look at the news through that filter,
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Regardez les dépêches par ce prisme,
00:49
a lot falls by the wayside.
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beaucoup passent à la trappe.
00:52
To take the top stories from the A.P. this last year,
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Regardez les principales dépêches d'Associated Press depuis un an.
00:55
is this going to matter in a decade?
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Est-ce que cela aura une importance dans dix ans ?
00:58
Or this?
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Ou ça ?
01:00
Or this?
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Ou ça ?
01:03
Really?
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Vraiment ?
01:05
Is this going to matter in 50 or 100 years?
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Est-ce que cela aura une importance dans 50 ou 100 ans ?
01:09
Okay, that was kind of cool.
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OK, ça c'était bien.
01:11
(Laughter)
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(Rires)
01:13
But the top story of this past year was the economy,
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La principale dépêche depuis un an a été l'économie.
01:15
and I'm just betting that, sooner or later,
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Je parie que, tôt ou tard,
01:18
this particular recession is going to be old news.
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cette récession-là sera du passé.
01:21
So, what kind of stories might
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Quel type de dépêches aura
01:23
make a difference for the future?
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une influence sur le futur ?
01:26
Well, let's take science.
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Regardons la science.
01:29
Someday, little robots will go
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Un jour, des petits robots circuleront
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through our bloodstreams fixing things.
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dans nos vaisseaux sanguins pour nous soigner.
01:33
That someday is already here if you're a mouse.
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C'est déjà le cas si vous êtes une souris.
01:35
Some recent stories:
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Quelques titres récents :
01:37
nanobees zap tumors with real bee venom;
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Des nano-abeilles détruisent des tumeurs avec du vrai venin d'abeille.
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they're sending genes into the brain;
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On envoie des gènes dans le cerveau.
01:43
a robot they built that can crawl through the human body.
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On a construit un robot qui se déplace dans le corps humain.
01:47
What about resources? How are we going to feed nine billion people?
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Quid des ressources naturelles ? Comment nourrirons-nous 9 milliards de personnes ?
01:50
We're having trouble feeding six billion today.
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Nous avons déjà du mal aujourd'hui avec 6 milliards.
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As we heard yesterday, there's over a billion people hungry.
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Comme nous l'avons entendu hier, il y a plus d'un milliard de mal-nourris.
01:56
Britain will starve without genetically modified crops.
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L'Angleterre mourrait de faim sans les OGM.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
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Bill Gates, heureusement, a placé un milliard dans la recherche agronomique.
02:05
What about global politics?
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Quid de la politique mondiale ?
02:07
The world's going to be very different when and if China sets the agenda,
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Le monde sera très différent, quand ce sera la Chine qui décidera,
02:10
and they may.
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et elle le pourra.
02:12
They've overtaken the U.S. as the world's biggest car market,
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Elle a dépassé les États-Unis comme premier marché automobile mondial,
02:15
they've overtaken Germany as the largest exporter,
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L'Allemagne comme premier exportateur mondial,
02:19
and they've started doing DNA tests on kids
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elle a commencé à faire des tests ADN sur les enfants
02:21
to choose their careers.
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pour choisir leurs carrières.
02:24
We're finding all kinds of ways to push back the limits of what we know.
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Nous trouvons plein de manière de repousser les limites de notre connaissance.
02:27
Some recent discoveries:
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Quelques découvertes récentes :
02:29
There's an ant colony from Argentina that has now
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Une colonie de fourmis d'Argentine est désormais
02:31
spread to every continent but Antarctica;
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présente sur tous les continents, sauf l'Antarctique.
02:35
there's a self-directed robot scientist that's made a discovery --
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Un robot scientifique autonome a fait une découverte.
02:38
soon, science may no longer need us,
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Bientôt, la science n'aura plus besoin de nous.
02:41
and life may no longer need us either;
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La vie non plus d'ailleurs.
02:43
a microbe wakes up after 120,000 years.
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Un microbe s'est réveillé après 120 000 ans.
02:46
It seems that with or without us,
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Il semblerait qu'avec ou sans nous,
02:48
life will go on.
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la vie continuera.
02:50
But my pick for the top Long News story of this past year
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Ma dépêche préférée au sein du projet pour cette année :
02:52
was this one: water found on the moon.
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on a trouvé de l'eau sur la Lune.
02:55
Makes it a lot easier to put a colony up there.
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Cela facilitera l'établissement d'une colonie là-bas.
02:58
And if NASA doesn't do it, China might,
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Si la NASA ne le fait pas, peut-être la Chine le fera-t-elle,
03:00
or somebody in this room might write a big check.
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ou quelqu'un dans cette salle qui fera un gros chèque.
03:03
My point is this:
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Mon propos est clairement :
03:05
In the long run, some news stories
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sur le long terme, certaines dépêches
03:07
are more important than others.
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sont plus importantes que d'autres.
03:09
(Applause)
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(Applaudissements)
ABOUT THE SPEAKER
Kirk Citron - Media expertKirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.
Why you should listen
Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.
Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.
Kirk Citron | Speaker | TED.com