TED2010
Kirk Citron: And now, the real news
Kērks Sitrons: Un nu, īstās ziņas
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Cik daudzām no mūsdienu ziņām būs nozīme arī pēc 100 gadiem? 1000? Kērka Sitrona projekts „Long News” vāc ziņas, kurām ne tikai šodien ir nozīme, bet tās būs aktuālas gadu desmitiem, pat gadsimtiem. TED2010, viņš izceļ galvenās, pašlaik aktuālās ziņas, kam ir potenciāla ietekme uz mūsu nākotni.
Kirk Citron - Media expert
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Double-click the English transcript below to play the video.
00:16
We are drowning in news.
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Mēs grimstam ziņās.
00:19
Reuters alone puts out
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„Reuters” viens pats gadā
00:21
three and a half million news stories a year.
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izlaiž vairāk nekā trīsarpus miljonus ziņu.
00:23
That's just one source.
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Tas ir tikai viens ziņu avots.
00:26
My question is: How many of those stories
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Mans jautājums ir: Cik daudzas no šīm ziņām
00:28
are actually going to matter in the long run?
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būs nozīmīgas arī ilgtermiņā?
00:31
That's the idea behind The Long News.
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Tāda ir „The Long News” ideja, kas ir
00:34
It's a project by The Long Now Foundation,
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„The Long Now Foundation” projekts, kuru
00:36
which was founded by TEDsters including
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dibinājuši TEDeri, tostarp
00:38
Kevin Kelly and Stewart Brand.
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Kevins Kellijs un Stjuarts Brends.
00:40
And what we're looking for is news stories that might still matter
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Mēs meklējam ziņu stāstus,
00:42
50 or 100 or 10,000 years from now.
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kuriem vēl varētu būt nozīme pēc 50, 100 vai 10,000 gadiem no šī brīža.
00:46
And when you look at the news through that filter,
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Skatoties uz ziņām caur šo filtru,
00:49
a lot falls by the wayside.
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daudz kas atbirst nost.
00:52
To take the top stories from the A.P. this last year,
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Izvēloties pagājušā gada A.P. galvenās ziņas:
00:55
is this going to matter in a decade?
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Vai tam būs kāda nozīme pēc desmitgades?
00:58
Or this?
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Vai šim?
01:00
Or this?
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Vai šim?
01:03
Really?
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Tiešām?
01:05
Is this going to matter in 50 or 100 years?
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Vai šim būs kāda nozīme pēc 50 vai 100 gadiem?
01:09
Okay, that was kind of cool.
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Labi, tas gan bija diezgan forši.
01:11
(Laughter)
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(Smiekli)
01:13
But the top story of this past year was the economy,
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Pagājušā gada galvenais stāsts bija par ekonomiju.
01:15
and I'm just betting that, sooner or later,
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Es jau paredzu, ka agrāk vai vēlāk,
01:18
this particular recession is going to be old news.
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šī ekonomiskā lejupslīde vairs nebūs nekāds jaunums.
01:21
So, what kind of stories might
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Kādām tad ziņām varētu būt
01:23
make a difference for the future?
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nozīme nākotnē?
01:26
Well, let's take science.
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Labi, paņemsim zinātni.
01:29
Someday, little robots will go
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Kādudien pa mūsu asinsvadiem
01:31
through our bloodstreams fixing things.
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līdīs mazi robotiņi, kas visu labos.
01:33
That someday is already here if you're a mouse.
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Tāda diena jau ir pienākusi, ja esat pele.
01:35
Some recent stories:
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Dažas no jaunākajām ziņām:
01:37
nanobees zap tumors with real bee venom;
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Nanobites iznīcina audzējus ar īstu bišu indi;
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they're sending genes into the brain;
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Viņi smadzenēs iesūta gēnus;
01:43
a robot they built that can crawl through the human body.
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Viņi ir uzbūvējuši robotu, kas var pārvietoties pa cilvēka organismu.
01:47
What about resources? How are we going to feed nine billion people?
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Kā ir ar resursiem? Kā mēs paēdināsim deviņus miljardus cilvēku?
01:50
We're having trouble feeding six billion today.
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Mēs jau tagad ar grūtībām paēdinām sešus.
01:53
As we heard yesterday, there's over a billion people hungry.
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Kā vakar dzirdējām, vairāk nekā viens miljards cilvēku dzīvo badā.
01:56
Britain will starve without genetically modified crops.
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Britānijā bez ģenētiski modificētās labības būs bads.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
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Bils Geits, par laimi, ir ieguldījis miljardu lauksaimniecības attīstībā.
02:05
What about global politics?
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Kā ir ar globālo politiku?
02:07
The world's going to be very different when and if China sets the agenda,
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Pasaule būs daudz citādāka, kad un ja dienaskārtību noteiks Ķīna, ko viņi
02:10
and they may.
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arī varētu.
02:12
They've overtaken the U.S. as the world's biggest car market,
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Viņi ir apdzinuši ASV kā lielāko pasaules mašīnu tirgu.
02:15
they've overtaken Germany as the largest exporter,
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Viņi ir apdzinuši Vāciju kā lielāko eksportētājvalsti.
02:19
and they've started doing DNA tests on kids
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Un viņi ir sākuši veikt DNS testus bērniem,
02:21
to choose their careers.
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lai izvēlētos viņu karjeras.
02:24
We're finding all kinds of ways to push back the limits of what we know.
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Mēs atrodam dažnedažādus veidus, kā apiet mums zināmos ierobežojumus.
02:27
Some recent discoveries:
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Daži no nesenajiem atklājumiem:
02:29
There's an ant colony from Argentina that has now
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Argentīnā ir skudru kolonija, kas mūsdienās ir
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spread to every continent but Antarctica;
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izplatījusies pa visiem kontinentiem, izņemot Antarktīdu.
02:35
there's a self-directed robot scientist that's made a discovery --
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Ir neatkarīgs robots-zinātnieks, kas pats ir veicis atklājumu.
02:38
soon, science may no longer need us,
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Drīz mēs vairs zinātnei varētu nebūt vajadzīgi.
02:41
and life may no longer need us either;
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Arī dzīvei mēs drīz varētu nebūt vajadzīgi.
02:43
a microbe wakes up after 120,000 years.
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Mikrobs pamostas pēc 120,000 gadiem.
02:46
It seems that with or without us,
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Tā vien liekas, ka dzīve ar vai bez mums
02:48
life will go on.
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tāpat virzīsies uz priekšu.
02:50
But my pick for the top Long News story of this past year
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Taču mana izvēle galvenajam šī gada Long News stāstam
02:52
was this one: water found on the moon.
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bija šis: uz mēness atrasts ūdens.
02:55
Makes it a lot easier to put a colony up there.
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Tas krietni atvieglo tur augšā izveidot koloniju.
02:58
And if NASA doesn't do it, China might,
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Ja to neizdarīs NASA, to varētu izdarīt Ķīna
03:00
or somebody in this room might write a big check.
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vai kāds šajā istabā varētu izrakstīt lielu čeku.
03:03
My point is this:
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Ar to es vēlos pateikt, ka
03:05
In the long run, some news stories
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ilgtermiņā skatoties, dažas ziņas
03:07
are more important than others.
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ir daudz svarīgākas par citām.
03:09
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Kirk Citron - Media expertKirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.
Why you should listen
Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.
Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.
Kirk Citron | Speaker | TED.com