TED2010
Kirk Citron: And now, the real news
Kirk Citron: Og nå, de virkelige nyhetene
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Hvor mange av dagens overskrifter vil bety noe om 100 år? 1000? Kirk Citrons "Long News" prosjekt samler historier som ikke bare betyr noe i dag, men som vil gi gjenklang i årtier -- til og med århundrer. På TED2010 fremhever han noen overskrifter med potensialet til å forme vår framtid.
Kirk Citron - Media expert
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Double-click the English transcript below to play the video.
00:16
We are drowning in news.
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Vi drukner i nyheter.
00:19
Reuters alone puts out
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Reuters alene sender ut
00:21
three and a half million news stories a year.
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tre og en halv million nyheter i året.
00:23
That's just one source.
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Det er bare én kilde.
00:26
My question is: How many of those stories
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Mitt spørsmål er: Hvor mange av disse historiene
00:28
are actually going to matter in the long run?
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vil egentlig bety noe i den store sammenhengen?
00:31
That's the idea behind The Long News.
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Det er idéen bak "The Long News" (De Lange Nyhetene).
00:34
It's a project by The Long Now Foundation,
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Det er et prosjekt av "The Long Now Foundation",
00:36
which was founded by TEDsters including
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som ble stiftet av TED-folk som
00:38
Kevin Kelly and Stewart Brand.
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Kevin Kelly og Stewart Brand.
00:40
And what we're looking for is news stories that might still matter
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Og det vi ser etter er nyheter som kan være relevante
00:42
50 or 100 or 10,000 years from now.
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om 50 eller 100 eller 10.000 år.
00:46
And when you look at the news through that filter,
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Og når du ser på nyheter gjennom det filteret,
00:49
a lot falls by the wayside.
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så er det mye som faller gjennom.
00:52
To take the top stories from the A.P. this last year,
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Om du tar toppsakene fra AP (Associated Press) det siste året:
00:55
is this going to matter in a decade?
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Vil dette bety noe om et tiår?
00:58
Or this?
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Eller dette?
01:00
Or this?
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Eller dette?
01:03
Really?
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Virkelig?
01:05
Is this going to matter in 50 or 100 years?
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Vil dette bety noe om 50 eller 100 år?
01:09
Okay, that was kind of cool.
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Ok, det var litt stilig.
01:11
(Laughter)
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(Latter)
01:13
But the top story of this past year was the economy,
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Men toppsaken det siste året var økonomien.
01:15
and I'm just betting that, sooner or later,
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Og jeg vedder på at før eller siden
01:18
this particular recession is going to be old news.
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vil denne nedgangsperioden være gammelt nytt.
01:21
So, what kind of stories might
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Så, hva slags historier kan
01:23
make a difference for the future?
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bety noe for framtiden?
01:26
Well, let's take science.
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Vel, la oss ta [medisin].
01:29
Someday, little robots will go
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En gang vil små roboter gå
01:31
through our bloodstreams fixing things.
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gjennom blodårene våre og reparere ting.
01:33
That someday is already here if you're a mouse.
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Denne "en gang" er allerede her om du er en mus.
01:35
Some recent stories:
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Noen ferske nyheter:
01:37
nanobees zap tumors with real bee venom;
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Nanobier dreper svulster med ekte bigift.
01:40
they're sending genes into the brain;
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De sender gener til hjernen.
01:43
a robot they built that can crawl through the human body.
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[De har bygget en robot] som kan krype gjennom menneskekroppen.
01:47
What about resources? How are we going to feed nine billion people?
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Hva med ressurser? Hvordan skal vi mate ni billioner mennesker?
01:50
We're having trouble feeding six billion today.
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Vi har trøbbel nok med å mate seks billioner i dag.
01:53
As we heard yesterday, there's over a billion people hungry.
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Som vi hørte i går er det over en billion mennesker som går sultne.
01:56
Britain will starve without genetically modified crops.
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Storbritannia vil sulte uten genetisk modifiserte avlinger.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
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Bill Gates har heldigvis satset en billion på genforskning.
02:05
What about global politics?
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Hva med global politikk?
02:07
The world's going to be very different when and if China sets the agenda,
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Verden kommer til å bli et annerledes sted når og om Kina bestemmer agendaen,
02:10
and they may.
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og det kan hende de gjør.
02:12
They've overtaken the U.S. as the world's biggest car market,
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De har forbigått USA som verdens største bilmarked.
02:15
they've overtaken Germany as the largest exporter,
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De har gått forbi Tyskland som den største eksportøren.
02:19
and they've started doing DNA tests on kids
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Og de har startet DNA testing på barn,
02:21
to choose their careers.
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for å avgjøre karrieren deres.
02:24
We're finding all kinds of ways to push back the limits of what we know.
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Vi oppdager alle mulig måter å presse grensene for hva vi vet.
02:27
Some recent discoveries:
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Noen ferske oppdagelser:
02:29
There's an ant colony from Argentina that has now
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Det er en maurkoloni fra Argentina som nå
02:31
spread to every continent but Antarctica;
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har spredt seg til alle kontinenter unntatt Antarktis.
02:35
there's a self-directed robot scientist that's made a discovery --
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Det er en selvstyrt robotforsker som har gjort oppdagelser.
02:38
soon, science may no longer need us,
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Snart trenger kanskje ikke vitenskapen oss lenger.
02:41
and life may no longer need us either;
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Og livet trenger oss kanskje ikke heller.
02:43
a microbe wakes up after 120,000 years.
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En mikrobe våkner opp etter 120.000 år.
02:46
It seems that with or without us,
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Det virker som om med eller uten oss
02:48
life will go on.
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så fortsetter livet.
02:50
But my pick for the top Long News story of this past year
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Men min favoritt blant blant "Long News" nyheter fra det siste året
02:52
was this one: water found on the moon.
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er denne: vann funnet på månen.
02:55
Makes it a lot easier to put a colony up there.
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Det gjør det vesentlig enklere å lage en koloni der oppe.
02:58
And if NASA doesn't do it, China might,
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Og om ikke NASA gjør det, så gjør kanskje Kina det,
03:00
or somebody in this room might write a big check.
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eller noen i dette rommet skriver kanskje en stor sjekk.
03:03
My point is this:
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Poenget mitt er dette:
03:05
In the long run, some news stories
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I den store sammenhengen, er noen nyheter
03:07
are more important than others.
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viktigere enn andre.
03:09
(Applause)
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(Applaus)
ABOUT THE SPEAKER
Kirk Citron - Media expertKirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.
Why you should listen
Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.
Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.
Kirk Citron | Speaker | TED.com