TED2010
Kirk Citron: And now, the real news
Kirk Citron: In zdaj, prave novice
Filmed:
Readability: 3.7
783,495 views
Koliko današnjih glavnih novic bo važnih čez 100 let? 1000? Projekt Kirka Citrona, "Long News" (Dolge novice), zbira zgodbe, ki niso pomembne samo danes, temveč bodo odmevale še desetletja -- celo stoletja. Na TED2010 predstavi nedavne naslove novic, ki imajo potencial, da oblikujejo našo prihodnost.
Kirk Citron - Media expert
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Double-click the English transcript below to play the video.
00:16
We are drowning in news.
0
1000
3000
Utapljamo se v novicah.
00:19
Reuters alone puts out
1
4000
2000
Samo Reuters objavi
00:21
three and a half million news stories a year.
2
6000
2000
tri in pol milijona novic na leto.
00:23
That's just one source.
3
8000
2000
In to je samo en vir.
00:26
My question is: How many of those stories
4
11000
2000
Moje vprašanje je: Koliko teh zgodb
00:28
are actually going to matter in the long run?
5
13000
2000
bo dejansko pomembnih na dolgi rok?
00:31
That's the idea behind The Long News.
6
16000
3000
To je ideja za The Long News (Dolge novice).
00:34
It's a project by The Long Now Foundation,
7
19000
2000
To je projekt fundacije The Long Now Foundation,
00:36
which was founded by TEDsters including
8
21000
2000
ki so ga ustanovili TED-ovci, vključno s
00:38
Kevin Kelly and Stewart Brand.
9
23000
2000
Kevinom Kellyjem in Stewartom Brandom.
00:40
And what we're looking for is news stories that might still matter
10
25000
2000
In kar iščemo, so novice, ki bodo lahko
00:42
50 or 100 or 10,000 years from now.
11
27000
3000
še vedno pomembne čez 50 ali 100 ali 10.000 let.
00:46
And when you look at the news through that filter,
12
31000
3000
In ko pogledate novice skozi ta filter,
00:49
a lot falls by the wayside.
13
34000
2000
jih veliko ostane ob robu.
00:52
To take the top stories from the A.P. this last year,
14
37000
3000
Če vzamete top zgodbe Associated Press-a v zadnjem letu:
00:55
is this going to matter in a decade?
15
40000
3000
A bo to važno čez desetletje? (Čudež na reki Hudson)
00:58
Or this?
16
43000
2000
Ali to? (Pokol v oporišču Fort Hood)
01:00
Or this?
17
45000
3000
Ali to? (Umrl je Michael Jackson)
01:03
Really?
18
48000
2000
Res? (Prašičja gripa)
01:05
Is this going to matter in 50 or 100 years?
19
50000
3000
A bo to važno čez 50 ali 100 let? (Afganistan)
01:09
Okay, that was kind of cool.
20
54000
2000
Ok, to je bilo še kar kul. (Ustoličenje Obame)
01:11
(Laughter)
21
56000
2000
(smeh)
01:13
But the top story of this past year was the economy,
22
58000
2000
Ampak najpomembnejša zgodba v preteklem letu
01:15
and I'm just betting that, sooner or later,
23
60000
3000
je bilo gospodarstvo. In stavim, da bo prej ali slej
01:18
this particular recession is going to be old news.
24
63000
3000
ta konkretna recesija "lanski sneg".
01:21
So, what kind of stories might
25
66000
2000
Torej, kakšne vrste zgodb lahko
01:23
make a difference for the future?
26
68000
2000
vplivajo na prihodnost?
01:26
Well, let's take science.
27
71000
2000
Vzemimo za primer znanost.
01:29
Someday, little robots will go
28
74000
2000
Nekega dne bodo šli majhni roboti
01:31
through our bloodstreams fixing things.
29
76000
2000
po našem ožilju in bodo popravljali stvari.
01:33
That someday is already here if you're a mouse.
30
78000
2000
Ta "nekega dne" je že tu, če ste miš.
01:35
Some recent stories:
31
80000
2000
Nekaj nedavnih zgodb:
01:37
nanobees zap tumors with real bee venom;
32
82000
3000
Nanočebele ubijajo tumorje s pravim čebeljim strupom.
01:40
they're sending genes into the brain;
33
85000
3000
Gene pošiljajo v možgane.
01:43
a robot they built that can crawl through the human body.
34
88000
3000
Naredili so robota, ki se lahko plazi po človeškem telesu.
01:47
What about resources? How are we going to feed nine billion people?
35
92000
3000
Kako pa je z viri? Kako bomo nahranili 9 milijard ljudi?
01:50
We're having trouble feeding six billion today.
36
95000
3000
Že s prehranitvijo šestih milijard imamo težave.
01:53
As we heard yesterday, there's over a billion people hungry.
37
98000
3000
Kot smo slišali včeraj, je na svetu več kot milijarda ljudi lačnih.
01:56
Britain will starve without genetically modified crops.
38
101000
3000
Britanija bo stradala brez gensko spremenjenih pridelkov.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
39
105000
3000
Bill Gates je k sreči tvegal milijardo za raziskovanje v kmetijstvu.
02:05
What about global politics?
40
110000
2000
Kaj pa globalna politika?
02:07
The world's going to be very different when and if China sets the agenda,
41
112000
3000
Svet bo zelo drugačen, ko in če Kitajska postavi pravila,
02:10
and they may.
42
115000
2000
in to se kaj lahko zgodi.
02:12
They've overtaken the U.S. as the world's biggest car market,
43
117000
3000
Prehiteli so ZDA kot največji trg za avtomobile.
02:15
they've overtaken Germany as the largest exporter,
44
120000
3000
Prehiteli so Nemčijo kot največji izvoznik.
02:19
and they've started doing DNA tests on kids
45
124000
2000
In začeli so z DNK testi na otrocih,
02:21
to choose their careers.
46
126000
2000
da bi izbrali njihove kariere.
02:24
We're finding all kinds of ways to push back the limits of what we know.
47
129000
3000
Odkrivamo vsakovrstne načine za premikanje mej našega védenja.
02:27
Some recent discoveries:
48
132000
2000
Nekaj zadnjih odkritij:
02:29
There's an ant colony from Argentina that has now
49
134000
2000
Obstaja kolonija mravelj iz Argentine, ki se je
02:31
spread to every continent but Antarctica;
50
136000
3000
razširila na vse kontinente razen Antarktike.
02:35
there's a self-directed robot scientist that's made a discovery --
51
140000
3000
Obstaja samoupravljalen robot-znanstvenik, ki je prišel do odkritja.
02:38
soon, science may no longer need us,
52
143000
3000
Kmalu nas znanost morda ne bo več potrebovala.
02:41
and life may no longer need us either;
53
146000
2000
In morda nas tudi življenje ne bo več potrebovalo.
02:43
a microbe wakes up after 120,000 years.
54
148000
3000
Mikrob se je prebudil po 120.000 letih.
02:46
It seems that with or without us,
55
151000
2000
Zdi se, da bo z nami ali brez nas
02:48
life will go on.
56
153000
2000
življenje šlo naprej.
02:50
But my pick for the top Long News story of this past year
57
155000
2000
Vendar pa je po mojem mnenju glavna zgodba
02:52
was this one: water found on the moon.
58
157000
3000
Long News preteklega leta ta: Našli vodo na Luni.
02:55
Makes it a lot easier to put a colony up there.
59
160000
3000
To zelo olajša postavitev kolonije tam.
02:58
And if NASA doesn't do it, China might,
60
163000
2000
In če tega ne bo naredila NASA, jo bo morda Kitajska,
03:00
or somebody in this room might write a big check.
61
165000
3000
ali pa bo morda kdo v tem prostoru napisal velik ček.
03:03
My point is this:
62
168000
2000
Poanta vsega tega je:
03:05
In the long run, some news stories
63
170000
2000
Na dolgi rok so nekatere zgodbe
03:07
are more important than others.
64
172000
2000
pomembnejše od drugih.
03:09
(Applause)
65
174000
4000
(aplavz)
ABOUT THE SPEAKER
Kirk Citron - Media expertKirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.
Why you should listen
Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.
Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.
Kirk Citron | Speaker | TED.com