TED2010
Kirk Citron: And now, the real news
Kirk Citron: A sad, stvarne vijesti
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Koliko će današnjih naslovnica imati neki značaj za 100 godina? 1000? Kirk Citronov projekt "Long news" skuplja priče koje nisu važne samo danas, već će imati svoj značaj desetljećima, čak i stoljećima koja su pred nama. Na TED2010 pokazao nam je nekoliko naslova koji će potencijalno oblikovati budućnost.
Kirk Citron - Media expert
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits. Full bio
Double-click the English transcript below to play the video.
00:16
We are drowning in news.
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Utapamo se u vijestima.
00:19
Reuters alone puts out
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Samo Reuters objavi
00:21
three and a half million news stories a year.
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3,500,000 vijesti godišnje.
00:23
That's just one source.
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To je samo jedan izvor.
00:26
My question is: How many of those stories
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Moje pitanje je: koliko tih priča
00:28
are actually going to matter in the long run?
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će imati dugoročno neki stvarni značaj?
00:31
That's the idea behind The Long News.
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To je ideja iza "The Long News".
00:34
It's a project by The Long Now Foundation,
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To je projekt zaklade "The Long Now",
00:36
which was founded by TEDsters including
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koja je osnovana od strane TEDovaca uključujući
00:38
Kevin Kelly and Stewart Brand.
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Kevina Kellya i Stewarta Branda.
00:40
And what we're looking for is news stories that might still matter
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Ono što mi tražimo jesu vijesti koje će imati svoj značaj
00:42
50 or 100 or 10,000 years from now.
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50 ili 100 ili 10,000 godina od danas.
00:46
And when you look at the news through that filter,
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I kada gledate vijesti uz taj uvjet,
00:49
a lot falls by the wayside.
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onda mnoge postanu sporedne.
00:52
To take the top stories from the A.P. this last year,
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Ako pogledate top vijesti A.P.-a ove godine:
00:55
is this going to matter in a decade?
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Hoće li ovo biti važno za desetljeće?
00:58
Or this?
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Ili ovo?
01:00
Or this?
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Ili ovo?
01:03
Really?
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Stvarno?
01:05
Is this going to matter in 50 or 100 years?
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Hoće li ovo biti važno za 50 ili 100 godina?
01:09
Okay, that was kind of cool.
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OK, ovo je bilo cool.
01:11
(Laughter)
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(Smijeh)
01:13
But the top story of this past year was the economy,
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Ali glavna priča protekle godine bila je vezana uz ekonomiju.
01:15
and I'm just betting that, sooner or later,
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I kladim se da će, prije ili kasnije,
01:18
this particular recession is going to be old news.
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ova recesija biti stara vijest.
01:21
So, what kind of stories might
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Dakle, kakve vrste priča bi mogle
01:23
make a difference for the future?
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biti bitne za budućnost?
01:26
Well, let's take science.
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Dobro, uzmimo za primjer medicinu.
01:29
Someday, little robots will go
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Jednog dana, mali roboti će ići
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through our bloodstreams fixing things.
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kroz naš krvotok popravljajući stvari.
01:33
That someday is already here if you're a mouse.
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Taj jedan dan je već ovdje, ako ste miš.
01:35
Some recent stories:
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Neke od nedavnih priča:
01:37
nanobees zap tumors with real bee venom;
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Nanopčele uklanjaju tumore koristeći otrov pravih pčela.
01:40
they're sending genes into the brain;
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Oni šalju gene u mozak.
01:43
a robot they built that can crawl through the human body.
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Izradili su robota koji se može kretati kroz ljudsko tijelo.
01:47
What about resources? How are we going to feed nine billion people?
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Što je s prirodnim resursima? Kako ćemo prehraniti 9 milijardi ljudi?
01:50
We're having trouble feeding six billion today.
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Imamo problema s prehranjivanjem današnjih 6 milijardi.
01:53
As we heard yesterday, there's over a billion people hungry.
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Kao što smo jučer čuli, preko milijardu ljudi je gladno.
01:56
Britain will starve without genetically modified crops.
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Britanija će izgladnjeti bez genetski modificiranih usjeva.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
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Bill Gates, na sreću, se kladi milijardom u razvoj agrikulture.
02:05
What about global politics?
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Što je s globalnom politikom?
02:07
The world's going to be very different when and if China sets the agenda,
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Svijet će biti drugačiji kad i ako Kina uspostavi pravila igre,
02:10
and they may.
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a mogla bi.
02:12
They've overtaken the U.S. as the world's biggest car market,
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Preuzeli su primat od SAD-a kao najveće svjetsko tržište automobila.
02:15
they've overtaken Germany as the largest exporter,
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Preuzeli su primat od Njemačke kao najveći svjetski izvoznik.
02:19
and they've started doing DNA tests on kids
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I započeli su s DNA testiranjima na djeci
02:21
to choose their careers.
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kako bi im odredili karijere.
02:24
We're finding all kinds of ways to push back the limits of what we know.
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Nalazimo svakakve načine kojima bismo pomaknuli granice onoga što znamo.
02:27
Some recent discoveries:
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Neka od nedavnih otkrića:
02:29
There's an ant colony from Argentina that has now
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Postoji kolonija mrava iz Argentine koja se sada
02:31
spread to every continent but Antarctica;
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proširila na svaki kontinent osim Antartike.
02:35
there's a self-directed robot scientist that's made a discovery --
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Postoji samostalni robot znanstvenik koji je došao do otkrića.
02:38
soon, science may no longer need us,
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Uskoro, znanost nas možda neće trebati.
02:41
and life may no longer need us either;
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A niti život nas uskoro možda neće trebati.
02:43
a microbe wakes up after 120,000 years.
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Mikrob se probudi nakon 120,000 godina.
02:46
It seems that with or without us,
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Izgleda kako će se s nama ili bez nas
02:48
life will go on.
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život nastaviti.
02:50
But my pick for the top Long News story of this past year
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Ali moj izbor za top "Long News" priču prošle godine
02:52
was this one: water found on the moon.
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jest ova, voda pronađena na Mjesecu.
02:55
Makes it a lot easier to put a colony up there.
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Bitno je jednostavnije stvoriti koloniju tamo.
02:58
And if NASA doesn't do it, China might,
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I ako NASA to ne napravi, Kina bi mogla,
03:00
or somebody in this room might write a big check.
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ili netko u ovoj dvorani bi mogao napisati veliki ček.
03:03
My point is this:
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Želim naglasiti ovo:
03:05
In the long run, some news stories
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dugoročno, neke vijesti
03:07
are more important than others.
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su važnije od drugih.
03:09
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Kirk Citron - Media expertKirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.
Why you should listen
Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.
Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.
Kirk Citron | Speaker | TED.com