Michael Bierut: How to design a library that makes kids want to read
Michael Bierut: Könyvtár, ami olvasni csalogatja a gyerekeket
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management. Full bio
Double-click the English transcript below to play the video.
the law of unintended consequences.
nem szándékolt következmények.
nem szeretem:
consequences that they really intend,
az eredmény, ami a szándék volt,
to help them achieve those consequences.
elérni azokat a bizonyos eredményeket.
of unintended consequences.
való félelemben élek tehát.
consequences intended and unintended.
szándékolt következményekről szól.
called Robin Hood
nevét viselő szervezet,
székhelyük New Yorkban van,
a wonderful philanthropic organization
give it to poor people.
és odaadják a szegényeknek.
was the New York City school system,
javára akartak jótékonykodni.
more than a million students at a time,
milliónál is több gyereket oktat
that are in disrepair,
néha még romosak is,
that could use a renovation.
tűzte ki célul.
to improve these buildings in some way,
too expensive and impractical.
túlságosan drága, és nem éri meg.
what one room they could go into
ha kiválasztanának egy-egy termet
in as many buildings that they could,
amennyiben csak lehetséges,
the lives of the children inside
a gyerekek körülményein
ez a terem az iskolai könyvtár,
was the school library,
called the Library Initiative.
nevet kapta.
have to pass through the library.
át kell mennie a könyvtáron,
and soul of the school is.
where they brought in
több építészt vontak. be,
to rethink what a library was.
hogy gondolja újra, milyen legyen.
megreformálják az állami iskolákat.
by improving these libraries.
"Could you make a little contribution?"
hogy tudnék-e segíteni.
de mit kéne csinálnom?"
to be the graphic designer
nekem kell megterveznem a logót.
That means I get to design a logo.
logókat szoktam tervezni,
compared with architecture
and then you're out,
szívességet teszek, és kész is van,
good about myself when I do these favors.
ha megteszem ezt a szívességet.
all based on this one idea.
pick any of the three.
these would be new school libraries
hogy ezek új könyvtárak lesznek
a new idea that needs a new name.
új ötlet, aminek új név kell.
that these were musty old libraries,
könyvtáraknak még a gondolatát is,
that everyone is bored with,
ahol mindenki unatkozik,
do talk, do make loud noises.
ahol lehet beszélgetni, zajongani is.
it's like a shush-free zone.
ez nem a csönd birodalma.
OK, option number two.
A kettes számú pedig...
egy betűszó volt –
Meet you after school down at OWL.
Suli után találkozunk az OWL-nál.
Now, what does OWL stand for?
could figure out other things it could be
kéne kitalálniuk valamit,
It's like the eye of the owl.
mint egy bagoly szeme!
was based actually on language.
azon múlik, hogy az olvas ige
is the past tense of "read,"
de másképp ejtik, úgy,
this place The Red Zone?
ezt a helyet "piros (red) zónának"?
Érd el, hogy olvassanak! = Legyél piros!
hogy a könyvtárosok
interested in spelling and I don't know.
a helyesírás, amiben én nem vagyok jó.
is more important than spelling,
mint helyesírással! –
one of those instances.
and the question should be,
hogy egyetlen kérdés van itt:
the question was more like,
valami ilyesmi volt a kérdés:
with old libraries, musty old libraries.
könyvtárak, a régi, ódon könyvtárak.
sosem láttak közelről könyvtárat.
have never really seen a library.
if they're there at all,
már ha vannak egyáltalán,
to bore anyone at all.
akit untathattak volna.
about giving it a new name.
hogy ne adjunk nekik új nevet,
de tegyük egy kicsit izgalmassá!
the Library Initiative.
there's your logo.
itt a logótok.
an unintended consequence,
egy nem szándékolt következmény,
they didn't really even need my design
szükségük az én dizájnomra,
vagy le tudnák írni kézzel,
you could write it by hand,
sending emails around,
just right out of the thing.
minden cécó nélkül.
on the real rollout of this thing --
a dolog bevezetésébe,
of their own library. Right?
saját könyvtáruk bejárati ajtajára.
szoktam dolgozni.
with different architects.
Now these architects were my client.
most az építészek lettek.
"itt a logó, tegye az ajtóra";
Put it on the door."
Put it off to the side."
repeated all over to the top."
"Here's your logo. Here's your logo."
"itt a logója, itt a logója."
from one of the architects,
and he says, "I've got a problem.
hogy volna egy problémája:
Can you solve it?"
meg tudja oldani?"
that there's a space
hogy maradt egy kis hely
an architectural issue to me,
feladatként hangzott,
so I'm, "Go on."
mondtam, folytassa.
the top shelf has to be low enough
nem lehet nagyon magasan,
and the ceilings are really high,
a terem nagyon magas,
all this space up there
you know, I'm a logo designer.
think of anything?"
took pictures of the kids in the school
the top of the thing,
in east New York, take these pictures?"
elkészíteni a fotókat?"
of, like, the heroes of the school,
mintha csak az iskola hősei
of the real library, right?
Hát nem olyan?
hand-selected by the principals
this heroic atmosphere in this library,
teremt a könyvtárban:
and the joy of the children above.
a gyermekek öröme odafenn.
in the other schools see this
könyvtárosai is látták ezt,
mindenütt ugyanez a falfestmény,
it can't be the same mural every time,
and then she did another one,
aztán megint egy másikat,
Lynn Pauley-t, aki illusztrátor,
named Lynn Pauley,
paintings of the kids.
festményeket a gyerekekről.
at a place called Automatic Design.
fickót az Automatic Design-tól.
asking for words,
delirious kind of constellation
kis összeállítást
of things that are in books.
about their favorite books
és vallomásaik alapján
as a frieze up there.
Yuko Shimizu közösen dolgoztak,
manga-style statement,
into the faces and characters
that you find in the books.
of objects and words
tárgyakból és szavakból –
and will fascinate students
és elszórakoztatja a gyerekeket,
a series of dimensions to these artists,
a művészeknek a méreteket.
any problem with that."
It just was the greatest thing.
Ez volt az egészben a legremekebb.
made of construction paper,
színes fotókartonon,
to the opening of our new library."
az új könyvtárunk megnyitójára."
say, you'd go to PS10,
there'd be a student ambassador,
a diákok részéről;
erre az alkalomra írtak;
specifically for the opening,
a lakosság képviseletében.
with certificates,
was just a delirious, fun party.
vidám party kerekedett ki.
obviously not belonging,
szemlátomást idegenként.
"What are you doing here, mister?"
"Hát az úr meg mit keres itt?"
that designed this place."
akik ezt megtervezték."
"You took the pictures up above."
The sign over the door?"
ott a jelet az ajtón."
"OK. Nice work if you can get it."
"Szép munka, remélem, nem szakadt bele."
going to these little openings
töltöttek el ezek a kis megnyitók,
kind of largely ignored or humiliated,
vagy megszégyenítettek,
going to the openings,
volt elmenni rájuk.
to get the people in my office
mindazokat az irodámba,
– illusztrátorokat és a fotósokat –,
get the illustrators and photographers,
the five boroughs of New York
amennyi belefér.
going to be 60 of these libraries,
maybe half a dozen in one long day.
megnézni egy hosszú nap alatt.
was meeting these librarians
a legjobb az egészben,
took possession of these places
tekintik ezeket a helyeket,
upon which they were invited
ahová feltöltődni hívják diákjaikat,
and bring the books to life,
this really exciting experience
see these things in action.
mindezt működés közben.
because it got dark early,
So really nice having you here.
Örülök, hogy itt jártak.
how I turn off the lights?"
hogyan oltom le a villanyt?"
this special way that I do it."
ahogy csinálom."
every light one by one by one by one,
the kids' faces,
világította meg:
I turn off every night,
utoljára minden este,
why I come to work."
miért jövök be dolgozni."
about designing that logo
the experience to that extent,
hogy teljes mélységében megtapasztaltam,
as far as I could reach with my own hands.
vagy legfeljebb karnyújtásnyira.
the chain of consequences
could do her work really well.
a dolgát jelen esetben.
are affected by these libraries.
ezeknek a könyvtáraknak.
for more than 10 years now,
a generation of children to books
nemzedékét terelték a könyvek felé.
are the best consequences.
a lehető legjobb következmények.
ABOUT THE SPEAKER
Michael Bierut - Designer, criticMichael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.
Why you should listen
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm's New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.
His projects at Pentagram have included work for the New York Times, Saks Fifth Avenue, The Cathedral of St. John the Divine, Harley-Davidson, The Museum of Arts and Design, Mastercard, the New York City Department of Transportation, the Robin Hood Foundation, Mohawk Paper Mills, New World Symphony, the New York Jets, the Brooklyn Academy of Music and MIT Media Lab. As a volunteer to Hillary for America, he created the ubiquitous H logo that was used throughout the 2016 presidential campaign.
He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. In spring 2016, Bierut was appointed the Henry Wolf Graphic Designer in Residence at the American Academy in Rome.
Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Bierut co-founded Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business.
Bierut's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, was published in 2015 by Thames & Hudson and Harper Collins. This accompanied the first retrospective exhibition of his work, part of the School of Visual Art's Masters Series, which was on view at the SVA Chelsea Gallery in New York City for five weeks in autumn 2015. His next book, Now You See It, is due out from Princeton Architectural Press this fall.
Michael Bierut | Speaker | TED.com