TED Residency
Paul Tasner: How I became an entrepreneur at 66
Pols Tesners: Kā es kļuvu par uzņēmēju 66 gadu vecumā
Filmed:
Readability: 4.6
2,185,984 views
Nekad nav par vēlu sevi atklāt no jauna. Ņemiet piemēru no Pola Tesnera – pēc 40 gadu ilgas strādāšanas citiem viņš 66 gadu vecumā nodibināja pats savu jaunuzņēmumu, apvienojot biznesa ideju ar savu pieredzi un aizraušanos. Un viņš tāds nav viens. Klausoties šajā īsajā, jautrajā un iedvesmojošajā runā, seniori arvien vairāk ļaujas uzņēmējdarbības instinktiem un piedzīvo lielus panākumus.
Paul Tasner - Entrepreneur
TED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods. Full bio
TED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to take you back
about seven years in my life.
about seven years in my life.
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Es gribētu jūs iepazīstināt
ar sevi pirms septiņiem gadiem.
ar sevi pirms septiņiem gadiem.
00:16
Friday afternoon,
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Ir piektdienas pēcpusdiena,
00:17
a few days before Christmas 2009.
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dažas dienas pirms
2009. gada Ziemassvētkiem.
2009. gada Ziemassvētkiem.
00:20
I was the director of operations
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Es biju ražošanas direktors
00:22
at a consumer products company
in San Francisco,
in San Francisco,
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patēriņa preču uzņēmumā Sanfrancisko,
00:25
and I was called into a meeting
that was already in progress.
that was already in progress.
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un mani paaicināja uz sapulci,
kas jau bija sākusies.
kas jau bija sākusies.
00:29
That meeting turned out
to be my exit interview.
to be my exit interview.
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Šī sapulce izrādījās
pārrunas par manis atlaišanu.
pārrunas par manis atlaišanu.
00:32
I was fired, along with several others.
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Mani atlaida, kopā ar vairākiem citiem.
00:36
I was 64 years old at the time.
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Tolaik man bija 64 gadi.
00:40
It wasn't completely unexpected.
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Pilnīgi negaidīti tas nebija.
00:42
I signed a stack of papers,
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Es parakstīju kaudzi papīru,
00:44
gathered my personal effects,
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savācu personīgās lietas
00:46
and left to join my wife
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un devos prom, lai piebiedrotos sievai,
00:48
who was waiting for me
at a nearby restaurant,
at a nearby restaurant,
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kas, neko nenojauzdama,
mani gaidīja restorānā turpat netālu.
mani gaidīja restorānā turpat netālu.
00:50
completely unaware.
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00:53
Fast-forward several hours,
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Patinam vairākas stundas uz priekšu –
00:55
we both got really silly drunk.
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mēs abi patiešām pamatīgi piedzērāmies.
00:57
(Laughter)
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(Smiekli)
01:00
So, 40 plus years of continuous employment
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Vairāk nekā 40 gadu
nepārtrauktas nodarbinātības
nepārtrauktas nodarbinātības
01:05
for a variety of companies,
large and small,
large and small,
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dažādos uzņēmumos, lielos un mazos,
01:07
was over.
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bija cauri.
01:09
I had a good a network,
a good reputation --
a good reputation --
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Man bija labs kontaktu tīkls,
laba reputācija –
laba reputācija –
01:12
I thought I'd be just fine.
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manuprāt, visam vajadzēja būt labi.
01:14
I was an engineer
in manufacturing and packaging.
in manufacturing and packaging.
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Es biju ražošanas
un iepakojuma inženieris.
un iepakojuma inženieris.
01:19
I had a good background.
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Man bija laba pieredze.
01:21
Retirement was, like for so many people,
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Pensionēšanās, tāpat kā daudziem citiem,
01:24
simply not an option for me.
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man vienkārši nebija variants.
01:26
So I turned to consulting
for the next couple of years
for the next couple of years
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Tā nu nākamos pāris gadus
es pievērsos konsultēšanai,
es pievērsos konsultēšanai,
01:29
without any passion whatsoever.
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tiesa bez jebkāda prieka.
01:31
And then an idea began to take root,
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Un tad saknes sāka dzīt kāda ideja,
01:35
born from my concern for our environment.
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dzimusi no manām rūpēm par vidi.
01:39
I wanted to build my own business,
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Es gribēju izveidot pats savu uzņēmumu,
01:42
designing and manufacturing
biodegradable packaging from waste --
biodegradable packaging from waste --
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kas izstrādātu un ražotu
bionoārdāmu iepakojumu no atkritumiem –
bionoārdāmu iepakojumu no atkritumiem –
01:46
paper, agricultural, even textile waste --
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papīra, lauksaimniecības
un pat tekstilatkritumiem, –
un pat tekstilatkritumiem, –
01:50
replacing the toxic,
disposable plastic packaging
disposable plastic packaging
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aizvietojot toksisko, vienreizlietojamo
plastmasas iepakojumu,
plastmasas iepakojumu,
01:54
to which we've all become addicted.
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no kura visi esam kļuvuši atkarīgi.
01:56
This is called clean technology,
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To sauc par tīro tehnoloģiju,
01:58
and it felt really meaningful to me.
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un man tā šķita, ka tai patiešām ir jēga.
02:01
A venture that could help to reduce
the billions of pounds
the billions of pounds
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Uzņēmums, kas varētu līdzēt
samazināt miljardiem kilogramu
samazināt miljardiem kilogramu
02:05
of single-use plastic packaging
dumped each year
dumped each year
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vienreizlietojamā plastmasas
iepakojuma, ko ik gadu izmetam,
iepakojuma, ko ik gadu izmetam,
02:09
and polluting our land,
our rivers and our oceans,
our rivers and our oceans,
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piesārņojot mūsu zemi, upes un okeānus,
02:12
and left for future
generations to resolve --
generations to resolve --
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un ko atstājam risināšanai
nākotnes paaudzēm –
nākotnes paaudzēm –
02:15
our grandchildren,
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saviem mazbērniem,
02:17
my grandchildren.
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maniem mazbērniem.
02:19
And so now at the age of 66,
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Un tā nu 66 gadu vecumā,
02:22
with 40 years of experience,
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ar 40 gadu pieredzi,
02:24
I became an entrepreneur
for the very first time.
for the very first time.
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es pirmoreiz dzīvē kļuvu par uzņēmēju.
02:27
(Cheers)
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(Sajūsmas saucieni)
02:28
(Applause)
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(Aplausi)
02:31
Thank you.
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Paldies.
02:34
But there's more.
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Bet tas vēl nav viss.
02:35
(Laughter)
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(Smiekli)
02:39
Lots of issues to deal with:
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Bija jātiek galā ar daudz ko –
02:42
manufacturing, outsourcing, job creation,
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ražošanu, ārpakalpojumiem,
darba vietu radīšanu,
darba vietu radīšanu,
02:46
patents, partnerships, funding --
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patentiem, partnerībām, finansējumu –
02:50
these are all typical
issues for a start-up,
issues for a start-up,
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tie visi ir ierasti jautājumi
jaunuzņēmumam,
jaunuzņēmumam,
02:52
but hardly typical for me.
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taču nepavisam ne ierasti man.
02:55
And a word about funding.
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Un kāds vārds par finansējumu.
02:57
I live and work in San Francisco.
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Es dzīvoju un strādāju Sanfrancisko.
02:59
And if you're looking for funding,
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Un, meklējot finansējumu,
03:01
you are typically going to compete
with some very young people
with some very young people
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parasti nāksies sacensties
ar ļoti jauniem cilvēkiem
ar ļoti jauniem cilvēkiem
03:05
from the high-tech industry,
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no augsto tehnoloģiju nozares,
03:07
and it can be very discouraging
and intimidating.
and intimidating.
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un tas var būt biedējoši
un likt zaudēt drosmi.
un likt zaudēt drosmi.
03:11
I have shoes older
than most of these people.
than most of these people.
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Manas kurpes ir vecākas
nekā vairums šo cilvēku.
nekā vairums šo cilvēku.
03:13
(Laughter)
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(Smiekli)
03:19
I do.
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Tā ir.
03:20
(Laughter)
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(Smiekli)
03:21
But five years later,
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Tomēr piecus gadus vēlāk
03:23
I'm thrilled and proud to share with you
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ar patiesu prieku un lepnumu
varu jums pastāstīt,
varu jums pastāstīt,
03:26
that our revenues have doubled every year,
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ka mūsu peļņa ik gadu ir divkāršojusies,
03:29
we have no debt,
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mums nav parādu,
03:31
we have several marquee clients,
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mums ir vairāki lieli klienti,
03:33
our patent was issued,
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esam saņēmuši patentu,
03:35
I have a wonderful partner
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kopš pašiem pirmsākumiem
ar mani kopā ir brīnišķīgs partneris,
ar mani kopā ir brīnišķīgs partneris,
03:36
who's been with me
right from the beginning,
right from the beginning,
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03:38
and we've won more than 20 awards
for the work that we've done.
for the work that we've done.
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un par savu darbu mēs esam ieguvuši
vairāk nekā 20 balvas.
vairāk nekā 20 balvas.
03:41
But best of all,
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Taču pats labākais –
esam devuši mazu artavu,
03:43
we've made a small dent --
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03:44
a very small dent --
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pavisam mazu artavu,
03:46
in the worldwide plastic pollution crisis.
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plastmasas piesārņojuma
krīzes risināšanā pasaulē.
krīzes risināšanā pasaulē.
03:50
(Applause)
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(Aplausi)
03:55
And I am doing the most rewarding
and meaningful work of my life right now.
and meaningful work of my life right now.
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Un šobrīd es daru
savas dzīves jēgpilnāko darbu,
savas dzīves jēgpilnāko darbu,
un tas man sniedz
tik daudz gandarījuma kā nekad agrāk.
tik daudz gandarījuma kā nekad agrāk.
04:02
I can tell you there's lots of resources
available to entrepreneurs of all ages,
available to entrepreneurs of all ages,
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Varu teikt, ka ir pieejami daudzi resursi
visa vecuma uzņēmējiem,
visa vecuma uzņēmējiem,
04:07
but what I really yearned for
five years ago
five years ago
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bet tas, kā man pirms
pieciem gadiem patiešām pietrūka,
pieciem gadiem patiešām pietrūka,
04:10
was to find other first-time entrepreneurs
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bija iespēja atrast
citus sava vecuma jaunuzņēmējus.
04:13
who were my age.
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04:14
I wanted to connect with them.
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Es gribēju būt kontaktā ar tādiem.
04:17
I had no role models, absolutely none.
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Man nebija neviena piemēra,
pilnīgi neviena.
pilnīgi neviena.
04:20
That 20-something app developer
from Silicon Valley
from Silicon Valley
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Tas divdesmitgadīgais
lietotņu izstrādātājs no Silīcija ielejas
lietotņu izstrādātājs no Silīcija ielejas
04:23
was not my role model.
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nebija mans piemērs.
04:25
(Laughter)
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04:26
I'm sure he was very clever --
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Esmu drošs, ka viņš ir ļoti gudrs.
04:27
(Laughter)
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(Smiekli)
04:29
I want to do something about that,
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Es gribēju kaut ko lietas labā darīt,
04:30
and I want all of us
to do something about that.
to do something about that.
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un es gribu, lai darām mēs visi.
Es gribētu, lai sākam runāt vairāk
04:33
I want us to start talking more
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04:34
about people who don't become
entrepreneurs until they are seniors.
entrepreneurs until they are seniors.
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par cilvēkiem, kuri par uzņēmējiem
kļūst vien sirmā vecumā,
kļūst vien sirmā vecumā,
04:39
Talking about these bold
men and women who are checking in
men and women who are checking in
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runāt par šiem drosmīgajiem
vīriešiem un sievietēm,
vīriešiem un sievietēm,
kas uzsāk tad,
kad lielākā daļa viņu biedru beidz.
kad lielākā daļa viņu biedru beidz.
04:42
when their peers, in essence,
are checking out.
are checking out.
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04:45
And then connecting all these people
across industries, across regions,
across industries, across regions,
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Un tad apvienojam šos cilvēkus
pāri nozaru, reģionu un valstu robežām,
04:49
across countries --
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04:51
building a community.
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izveidojot kopienu.
04:52
You know, the Small Business
Administration tells us
Administration tells us
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Ziniet, Mazo uzņēmumu administrācija saka,
ka 64 procentus jauno darbavietu
ASV privātajā sektorā
ASV privātajā sektorā
04:55
that 64 percent of new jobs
created in the private sector in the USA
created in the private sector in the USA
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05:00
are thanks to small businesses like mine.
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rada tādi mazie uzņēmumi kā manējais.
05:03
And who's to say
that we'll stay forever small?
that we'll stay forever small?
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Un kurš saka, ka mēs
vienmēr paliksim mazi?
vienmēr paliksim mazi?
05:06
We have an interesting culture
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Mums ir interesanta kultūra,
kurā tiek sagaidīts,
ka, sasniedzot zināmu vecumu,
ka, sasniedzot zināmu vecumu,
05:08
that really expects
when you reach a certain age,
when you reach a certain age,
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05:10
you're going to be golfing,
or playing checkers,
or playing checkers,
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cilvēks spēlēs golfu vai dambreti
05:12
or babysitting the grandkids
all of the time.
all of the time.
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vai visu laiku auklēs mazbērnus.
05:15
And I adore my grandchildren --
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Un es dievinu savus mazbērnus –
05:18
(Laughter)
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(Smiekli)
05:20
and I'm also passionate
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un mani arī aizrauj iespēja
05:22
about doing something meaningful
in the global marketplace.
in the global marketplace.
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pasaules tirgū paveikt ko jēgpilnu.
05:27
And I'm going to have lots of company.
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Un man būs visai daudz biedru.
Statistikas pārvalde apgalvo,
05:29
The Census Bureau says that by 2050,
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ka līdz 2050. gadam šajā valstī
būs 84 miljoni senioru.
būs 84 miljoni senioru.
05:31
there will be 84 million seniors
in this country.
in this country.
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05:35
That's an amazing number.
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Tas ir satriecošs skaitlis.
05:37
That's almost twice as many
as we have today.
as we have today.
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Tas ir gandrīz divreiz vairāk nekā šodien.
05:40
Can you imagine how many
first-time entrepreneurs there will be
first-time entrepreneurs there will be
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Vai varat iedomāties,
cik daudz jaunuzņēmēju
būs starp šiem 84 miljoniem?
būs starp šiem 84 miljoniem?
05:43
among 84 million people?
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05:46
And they'll all have
four decades of experience.
four decades of experience.
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Un viņiem visiem būs 40 gadu pieredze.
05:48
(Laughter)
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(Smiekli)
05:50
So when I say, "Let's start talking more
about these wonderful entrepreneurs,"
about these wonderful entrepreneurs,"
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Tāpēc, aicinot runāt vairāk
par šiem lieliskajiem uzņēmējiem,
par šiem lieliskajiem uzņēmējiem,
05:55
I mean, let's talk about their ventures,
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es domāju, ka mums jārunā
vairāk par viņu projektiem,
vairāk par viņu projektiem,
05:59
just as we do the ventures
of their much younger counterparts.
of their much younger counterparts.
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tāpat kā runājam par viņu
daudz jaunāko līdzgaitnieku projektiem.
daudz jaunāko līdzgaitnieku projektiem.
06:03
The older entrepreneurs in this country
have a 70 percent success rate
have a 70 percent success rate
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Šajā valstī gados vecākiem uzņēmējiem
izdodas 70% jaunuzsākto projektu.
06:09
starting new ventures.
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06:10
70 percent success rate.
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70% izdošanās!
06:13
We're like the Golden State Warriors
of entrepreneurs --
of entrepreneurs --
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Mēs esam gluži kā uzņēmēju
Goldensteitas „Warriors”...
Goldensteitas „Warriors”...
06:16
(Laughter)
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(Smiekli)
06:17
(Applause)
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(Aplausi)
06:20
And that number plummets to 28 percent
for younger entrepreneurs.
for younger entrepreneurs.
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Jaunākiem uzņēmējiem šis rādītājs ir 28%.
06:25
This is according to a UK-based
group called CMI.
group called CMI.
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To aprēķinājusi CMI,
organizācija Apvienotajā Karalistē.
organizācija Apvienotajā Karalistē.
06:29
Aren't the accomplishments
of a 70-year-old entrepreneur
of a 70-year-old entrepreneur
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Vai 70 gadus veca uzņēmēja sasniegumi
06:31
every bit as meaningful,
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nav tikpat jēgpilni,
06:33
every bit as newsworthy,
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tikpat ievērības vērti
06:34
as the accomplishments
of a 30-year-old entrepreneur?
of a 30-year-old entrepreneur?
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kā 30 gadus veca uzņēmēja sasniegumi?
06:38
Of course they are.
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Protams, ka ir.
06:39
That's why I'd like to make the phrase
"70 over 70" just as --
"70 over 70" just as --
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Tāpēc es gribētu frāzi
„70 pāri 70” padarīt tikpat...
„70 pāri 70” padarīt tikpat...
06:44
(Laughter)
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(Smiekli)
06:45
just as commonplace
as the phrase "30 under 30."
as the phrase "30 under 30."
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tikpat populāru kā frāzi „30 zem 30”.
06:49
(Applause)
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06:50
Thank you.
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Paldies.
06:51
(Cheers)
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(Ovācijas)
06:52
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Paul Tasner - EntrepreneurTED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods.
Why you should listen
PulpWorks, Inc. is the capstone in a 40-year career in supply chain management for Paul Tasner. He held leadership positions in procurement, manufacturing and logistics in ventures ranging from start-up to Fortune 100. Included among them are: The Clorox Company, California Closet Company, Method Products, Hepagen, OM2 and the Reclipse Group.
In 2008, Tasner founded and continues to lead the San Francisco Bay Area Green Supply Chain Forum -- the first such assembly of supply chain executives anywhere. He has authored many papers and presentations on supply chain sustainability and currently lectures on this timely topic in the MBA Programs at San Francisco State University and Golden Gate University.
Tasner is an Industrial Engineering graduate of the New Jersey Institute of Technology and holds a PhD in Mathematics from Boston University.
Paul Tasner | Speaker | TED.com