TED2015
Roman Mars: Why city flags may be the worst-designed thing you've never noticed
Roman Mars: Zašto bi zastave gradova mogle biti najgore dizajnirane stvari koje ste ikada videli
Filmed:
Readability: 4.1
6,226,252 views
Roman Mars je opsednut zastavama, a nakon što pogledate ovaj govor, možda ćete i vi biti. Ovi sveprisutni simboli građanskog ponosa su često dizajnirani, kako bismo to rekli, veoma loše. Međutim, ne mora tako biti. U ovom iznenađujućem i zabavnom govoru o veksilologiji, proučavanju zastava, Mars otkriva pet osnovnih principa dizajniranja zastava i pokazuje zašto on misli da oni mogu biti primenjeni na skoro bilo šta drugo.
Roman Mars - Digital storyteller
With his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design. Full bio
With his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design. Full bio
Double-click the English transcript below to play the video.
00:12
I know what you're thinking:
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Znam šta mislite:
00:14
"Why does that guy get to sit down?"
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„Zašto taj momak može da sedi?“
00:17
That's because this is radio.
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Zato što je ovo radio stanica.
00:20
(Music)
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(Muzika)
00:24
I tell radio stories about design,
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Na radiju pričam priče o dizajnu
00:27
and I report on all kinds of stories:
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i pravim reportaže o raznim pričama:
00:29
buildings and toothbrushes
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zgradama, pastama za zube, maskotama,
orijentaciji u prostoru i fontovima.
orijentaciji u prostoru i fontovima.
00:31
and mascots and wayfinding and fonts.
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00:33
My mission is to get people to engage
with the design that they care about
with the design that they care about
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Moja misija je da nateram ljude
da se angažuju sa dizajnima
do kojih im je stalo
do kojih im je stalo
00:37
so they begin to pay attention
to all forms of design.
to all forms of design.
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kako bi počeli da obraćaju pažnju
na sve oblike dizajna.
na sve oblike dizajna.
00:40
When you decode the world
with design intent in mind,
with design intent in mind,
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Kada dešifrujete svet
sa svrhom dizajna na umu,
sa svrhom dizajna na umu,
00:45
the world becomes kind of magical.
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on nekako postaje magičan.
00:47
Instead of seeing the broken things,
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Umesto da vidite polomljene stvari,
00:49
you see all the little bits of genius
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vidite sve te komadiće genijalnosti
00:52
that anonymous designers have sweated over
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na kojima su nepoznati dizajneri
naporno radili
naporno radili
00:55
to make our lives better.
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da bi naše živote učinili boljim.
To je, u suštini, definicija dizajna -
00:57
And that's essentially
the definition of design:
the definition of design:
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00:59
making life better and providing joy.
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činiti život boljim i pružati radost.
01:02
And few things give me greater joy
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Malo stvari mi pruža više radosti
01:05
than a well-designed flag.
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od dobro dizajnirane zastave.
01:07
(Laughter) (Applause)
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(Smeh)
01:09
Yeah!
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Da!
(Aplauz)
Srećna 50-godišnjica vaše zastave, Kanado.
01:13
Happy 50th anniversary
on your flag, Canada.
on your flag, Canada.
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01:15
It is beautiful, gold standard. Love it.
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Lepa je, zlatni standard.
Volim je.
01:19
I'm kind of obsessed with flags.
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Nekako sam opsednut zastavama.
01:21
Sometimes I bring up the topic of flags,
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Ponekad započnem temu o zastavama,
01:23
and people are like,
"I don't care about flags,"
"I don't care about flags,"
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a ljudi kažu: „Briga me za zastave“,
01:27
and then we start talking
about flags, and trust me,
about flags, and trust me,
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a onda počnemo da pričamo
o zastavama i, verujte mi,
o zastavama i, verujte mi,
apsolutno svima je stalo do zastava.
01:31
100 percent of people care about flags.
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01:33
There's just something about them
that works on our emotions.
that works on our emotions.
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Jednostavno postoji nešto u njima
što utiče na naša osećanja.
što utiče na naša osećanja.
01:37
My family wrapped my Christmas presents
as flags this year,
as flags this year,
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Moja porodica je ove godine umotala
moje Božićne poklone u zastave,
moje Božićne poklone u zastave,
01:40
including the blue gift bag
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uključujući i ovu plavu kesu za poklone
koja je lepo obučena u zastavu Škotske.
koja je lepo obučena u zastavu Škotske.
01:44
that's dressed up as the flag of Scotland.
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01:47
I put this picture online,
and sure enough,
and sure enough,
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Postavio sam ovu fotografiju
na internet i, naravno,
na internet i, naravno,
01:50
within the first few minutes,
someone left a comment that said,
someone left a comment that said,
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u prvih nekoliko minuta
neko je ostavio komentar koji kaže:
neko je ostavio komentar koji kaže:
01:53
"You can take that Scottish Saltire
and shove it up your ass." (Laughter)
and shove it up your ass." (Laughter)
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„Možeš uzeti taj škotski
krst Svetog Endrua
krst Svetog Endrua
i zabiti ga sebi u pozadinu.“
(Smeh)
01:56
Which -- see, people are passionate
about flags, you know?
about flags, you know?
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Ljudi jesu strastveni
po pitanju zastava, zar ne?
po pitanju zastava, zar ne?
02:00
That's the way it is.
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Tako je to.
02:02
What I love about flags
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Ono što ja volim oko zastava
02:03
is that once you understand
the design of flags,
the design of flags,
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je da, kada razumete dizajn zastava,
02:06
what makes a good flag,
what makes a bad flag,
what makes a bad flag,
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šta čini dobru zastavu,
šta čini lošu zastavu,
šta čini lošu zastavu,
02:08
you can understand
the design of almost anything.
the design of almost anything.
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možete razumeti dizajn skoro bilo čega.
02:11
So what I'm going to do here is,
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Ono što ću uraditi ovde je -
02:13
I cracked open an episode
of my radio show,
of my radio show,
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uzeću epizodu svoje radio emisije,
02:16
"99% Invisible," and I'm going
to reconstruct it here on stage,
to reconstruct it here on stage,
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„Nevidljivo 99 posto“,
i rekonstruisaću je ovde na bini,
i rekonstruisaću je ovde na bini,
02:19
so when I press a button over here --
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tako da kada pritisnem ovo dugme ovde -
02:21
Voice: S for Sound --
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Glas: „Z“ kao „zvuk“.
02:23
Roman Mars: It's going to make a sound,
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Roman Mars: Napraviće zvuk,
02:25
and so whenever you hear a sound
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tako da kada god čujete zvuk,
glas ili muziku,
glas ili muziku,
02:27
or a voice or a piece of music,
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to je zato što sam pritisnuo dugme.
02:28
it's because I pressed a button.
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02:30
Voice: Sssssound.
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Glas: Zzzvuk.
02:32
RM: All right, got it? Here we go.
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RM: Važi, razumete? Idemo.
02:36
Three, two.
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Tri, dva.
02:39
This is 99% Invisible. I'm Roman Mars.
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Ovo je „Nevidljivo 99 posto“.
Ja sam Roman Mars.
Ja sam Roman Mars.
(Muzika)
02:48
Narrator: The five basic
principles of flag design.
principles of flag design.
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Pripovedač: Pet osnovnih
principa dizajna zastava.
principa dizajna zastava.
02:51
Roman Mars: According to the North
American Vexillological Association.
American Vexillological Association.
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RM: Prema Severno-američkom
veksilološkom udruženju.
veksilološkom udruženju.
02:55
Vexillological.
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Veksilološkom.
02:56
Ted Kaye: Vexillology
is the study of flags.
is the study of flags.
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Ted Kej: Veksilologija proučava zastave.
02:59
RM: It's that extra "lol"
that makes it sound weird.
that makes it sound weird.
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RM: To dodatno „lol“ čini
da ta reč zvuči čudno.
da ta reč zvuči čudno.
03:02
Narrator: Number one,
keep it simple.
keep it simple.
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Pripovedač: Prvo - neka bude jednostavna.
03:04
The flag should be so simple
that a child can draw it from memory.
that a child can draw it from memory.
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Zastava mora biti jednostavna
da je dete može nacrtati po sećanju.
da je dete može nacrtati po sećanju.
03:07
RM: Before I moved to Chicago in 2005,
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RM: Pre preseljenja u Čikago 2005. godine,
03:09
I didn't even know cities
had their own flags.
had their own flags.
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nisam čak ni znao
da gradovi imaju zastave.
da gradovi imaju zastave.
03:11
TK: Most larger cities
do have flags.
do have flags.
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TK: Većina velikih gradova ima zastave.
03:13
RM: Well, I didn't know that.
That's Ted Kaye, by the way.
That's Ted Kaye, by the way.
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RM: Nisam to znao. Inače, to je Ted Kej.
TK: Zdravo.
03:16
TK: Hello.
RM: He's a flag expert.
RM: He's a flag expert.
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RM: Stručnjak je za zastave;
fenomenalan je momak.
fenomenalan je momak.
03:18
He's a totally awesome guy.
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TK: Ja sam Ted Kej. Urednik sam
akademskog žurnala o studijama zastava
akademskog žurnala o studijama zastava
03:19
TK: I'm Ted Kaye. I have edited
a scholarly journal on flag studies,
a scholarly journal on flag studies,
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03:23
and I am currently involved
with the Portland Flag Association
with the Portland Flag Association
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i trenutno radim sa Portlandskim
udruženjem zastava
udruženjem zastava
03:26
and the North American
Vexillological Association.
Vexillological Association.
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i Severno-američkim
veksilološkim udruženjem.
veksilološkim udruženjem.
03:29
RM: Ted literally wrote
the book on flag design.
the book on flag design.
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RM: Ted je zapravo napisao knjigu
o dizajnu zastava.
o dizajnu zastava.
03:32
Narrator: "Good Flag, Bad Flag."
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Pripovedač: „Dobra zastava, loša zastava“.
03:34
RM: It's more of a pamphlet, really.
It's about 16 pages.
It's about 16 pages.
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RM: Zaista više liči na pamflet -
ima oko 16 strana.
ima oko 16 strana.
03:37
TK: Yes, it's called
"Good Flag, Bad Flag:
"Good Flag, Bad Flag:
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TK: Zove se „Dobra zastava, loša zastava.
Kako dizajnirati sjajnu zastavu“.
Kako dizajnirati sjajnu zastavu“.
03:39
How to Design a Great Flag."
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RM: A ta prva zastava grada
koju sam otkrio u Čikagu
koju sam otkrio u Čikagu
03:41
RM: And that first city flag
I discovered in Chicago
I discovered in Chicago
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je lepotica:
03:44
is a beaut:
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bela pozadina,
dve horizontalne bele štrafte
dve horizontalne bele štrafte
03:45
white field, two horizontal blue stripes,
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03:48
and four six-pointed red stars
down the middle.
down the middle.
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i četiri šestokrake
crvene zvezde na sredini.
crvene zvezde na sredini.
(Zvuk)
03:52
Narrator: Number two:
use meaningful symbolism.
use meaningful symbolism.
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Pripovedač: Drugo - koristite
značajne simbole.
značajne simbole.
03:55
TK: The blue stripes represent
the water, the river and the lake.
the water, the river and the lake.
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TK: Plave štrafte predstavljaju
vodu, reku i jezero.
vodu, reku i jezero.
03:58
Narrator: The flag's images,
colors or pattern
colors or pattern
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Pripovedač: Crteži, boje ili šare moraju
da prenesu ono što ona simbolizuje.
da prenesu ono što ona simbolizuje.
04:00
should relate to what it symbolizes.
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04:02
TK: The red stars represent
significant events in Chicago's history.
significant events in Chicago's history.
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TK: Crvene zvezde predstavljaju
važne događaje iz istorije Čikaga.
važne događaje iz istorije Čikaga.
04:05
RM: Namely, the founding of Fort Dearborn
on the future site of Chicago,
on the future site of Chicago,
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RM: Tačnije, izgradnja dirbornske tvrđave
na budućem mestu osnivanja Čikaga,
na budućem mestu osnivanja Čikaga,
04:09
the Great Chicago Fire,
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Veliki požar u Čikagu,
04:12
the World Columbian Exposition,
which everyone remembers
which everyone remembers
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Svetska kolumbijska izložba
koje se svi sećaju
zbog zabavnog parka „Beli grad“
zbog zabavnog parka „Beli grad“
04:15
because of the White City,
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i Izložba veka napretka
koje se uopšte niko ne seća.
koje se uopšte niko ne seća.
04:17
and the Century of Progress Exposition,
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04:19
which no one remembers at all.
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04:21
Narrator: Number three,
use two to three basic colors.
use two to three basic colors.
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Pripovedač: Treće - koristite
dve-tri osnovne boje.
dve-tri osnovne boje.
04:24
TK: The basic rule for colors
is to use two to three colors
is to use two to three colors
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TK: Osnovno pravilo za boje
je da se koriste dve do tri boje
je da se koriste dve do tri boje
04:27
from the standard color set:
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iz palete osnovnih boja: crvena, bela,
plava, zelena, žuta i crna.
plava, zelena, žuta i crna.
04:30
red, white, blue,
green, yellow and black.
green, yellow and black.
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04:33
RM: The design of the Chicago flag
has complete buy-in
has complete buy-in
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RM: Dizajn zastave Čikaga
ima potpunu podršku
ima potpunu podršku
04:35
with an entire cross-section of the city.
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svih delova grada.
04:37
It is everywhere;
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Svugde je;
vijori se na svakoj opštinskoj zgradi.
04:39
every municipal building flies the flag.
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04:41
Whet Moser: Like, there's probably
at least one store on every block
at least one store on every block
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Vet Mozer: Verovatno postoji
makar jedna prodavnica u svakom bloku
makar jedna prodavnica u svakom bloku
04:44
near where I work that sells
some sort of Chicago flag paraphernalia.
some sort of Chicago flag paraphernalia.
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u blizini mog radnog mesta
koja prodaje stvari sa zastavom Čikaga.
koja prodaje stvari sa zastavom Čikaga.
04:48
RM: That's Whet Moser
from Chicago magazine.
from Chicago magazine.
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RM: To je Vet Mozer iz „Čikago magazina“.
04:50
WM: Today, just for example,
I went to get a haircut,
I went to get a haircut,
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VM: Na primer, danas sam otišao na šišanje
04:53
and when I sat down in the barber's chair,
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i kada sam seo u stolicu kod berbera,
zastava Čikaga je bila na kutiji
u kojoj berber drži svoj pribor
u kojoj berber drži svoj pribor
04:56
there was a Chicago flag on the box
that the barber kept all his tools in,
that the barber kept all his tools in,
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05:00
and then in the mirror there was
a Chicago flag on the wall behind me.
a Chicago flag on the wall behind me.
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i u ogledalu sam video
zastavu Čikaga na zidu iza sebe.
zastavu Čikaga na zidu iza sebe.
05:04
When I left, a guy passed me who had
a Chicago flag badge on his backpack.
a Chicago flag badge on his backpack.
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Kada sam otišao, obišao me je momak
koji je imao bedž
sa zastavom Čikaga na rancu.
sa zastavom Čikaga na rancu.
05:09
RM: It's adaptable and remixable.
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RM: Prilagodljiva je
i može se kombinovati.
i može se kombinovati.
05:11
The six-pointed stars in particular
show up in all kinds of places.
show up in all kinds of places.
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Šestokrake zvezde se naročito javljaju
na raznoraznim mestima.
na raznoraznim mestima.
05:14
WM: The coffee I bought the other day
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VM: Kafa koju sam kupio pre neki dan
je bila sa zvezdom Čikaga.
je bila sa zvezdom Čikaga.
05:16
had a Chicago star on it.
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05:18
RM: It's a distinct symbol
of Chicago pride.
of Chicago pride.
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RM: To je prepoznatljiv simbol
čikaškog ponosa.
čikaškog ponosa.
05:21
TK: When a police officer
or a firefighter dies in Chicago,
or a firefighter dies in Chicago,
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TK: Kada policajac
ili vatrogasac umre u Čikagu,
ili vatrogasac umre u Čikagu,
05:24
often it's not the flag of the
United States on his casket.
United States on his casket.
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često zastava koja je na kovčegu
nije zastava Sjedinjenih Država.
nije zastava Sjedinjenih Država.
05:28
It can be the flag of the city of Chicago.
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Može biti zastava grada Čikaga.
05:31
That's how deeply the flag has gotten
into the civic imagery of Chicago.
into the civic imagery of Chicago.
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Zastava je toliko duboko usađena
u građanski simbolizam Čikaga.
u građanski simbolizam Čikaga.
05:37
RM: And it isn't just that people
love Chicago and therefore love the flag.
love Chicago and therefore love the flag.
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RM: I nije samo da ljudi vole Čikago
i da zato vole zastavu.
i da zato vole zastavu.
05:41
I also think that people love Chicago more
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Takođe mislim da ljudi više vole Čikago
zato što je zastava toliko dobra.
zato što je zastava toliko dobra.
05:44
because the flag is so cool.
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TK: To je uzajamni uticaj sjajne simbolike
i građanskog ponosa.
i građanskog ponosa.
05:47
TK: A positive feedback loop there
between great symbolism and civic pride.
between great symbolism and civic pride.
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RM: Okej, kada sam se vratio
u San Francisko 2008. godine,
u San Francisko 2008. godine,
05:52
RM: Okay. So when I moved back
to San Francisco in 2008,
to San Francisco in 2008,
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05:55
I researched its flag,
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potražio sam njegovu zastavu
jer je nikada nisam video
u prethodnih osam godina
u prethodnih osam godina
05:57
because I had never seen it
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05:59
in the previous eight years I lived there.
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dok sam živeo tamo.
06:01
And I found it, I am sorry to say,
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I zaključio sam, žao mi je da to kažem,
06:04
sadly lacking.
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da, nažalost, nije dobra.
06:07
(Laughter)
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(Smeh)
Znam.
06:10
I know.
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06:12
It hurts me, too.
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I mene boli.
(Smeh)
06:14
(Laughter)
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06:15
TK: Well, let me start from the top.
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TK: Pa, da počnem od početka.
06:17
Narrator: Number one, keep it simple.
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Pripovedač: Prvo - jednostavnost.
06:19
TK: Keeping it simple.
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TK: Jednostavnost.
06:21
Narrator: The flag should be so simple
that a child can draw it from memory.
that a child can draw it from memory.
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Pripovedač: Toliko jednostavna
da je dete može nacrtati po sećanju.
da je dete može nacrtati po sećanju.
TK: Ovo je prilično komplikovana zastava.
06:24
TK: It's a relatively complex flag.
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RM: Okej, idemo, okej.
06:26
RM: Okay, here we go. Okay.
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Glavni element zastave
San Franciska je feniks
San Franciska je feniks
06:28
The main component
of the San Francisco flag is a phoenix
of the San Francisco flag is a phoenix
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06:30
representing the city
rising from the ashes
rising from the ashes
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koji predstavlja podizanje grada iz pepela
nakon katastrofalnih požara
iz pedesetih godina 19. veka.
iz pedesetih godina 19. veka.
06:33
after the devastating fires of the 1850s.
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06:36
TK: A powerful symbol for San Francisco.
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TK: Moćan simbol za San Francisko.
06:38
RM: I still don't really dig the phoenix.
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RM: I dalje mi se baš ne dopada feniks.
06:40
Design-wise, it manages
to both be too crude
to both be too crude
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Dizajnerski gledano, uspeva
da bude i suviše jednostavan
da bude i suviše jednostavan
06:43
and have too many details
at the same time,
at the same time,
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i da ima previše detalja u isto vreme,
06:46
which if you were trying for that,
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što, ako biste pokušavali
da postignete, ne biste uspeli,
da postignete, ne biste uspeli,
06:48
you wouldn't be able to do it,
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i jednostavno izgleda loše iz daljine,
06:50
and it just looks bad at a distance,
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06:51
but having deep meaning
puts that element in the plus column.
puts that element in the plus column.
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ali duboki značaj koji ima stavlja
taj elemenat u kolonu pozitivnih stvari.
taj elemenat u kolonu pozitivnih stvari.
06:55
Behind the phoenix,
the background is mostly white,
the background is mostly white,
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Iza feniksa, pozadina je uglavnom bela,
06:58
and then it has a substantial
gold border around it.
gold border around it.
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a onda ima poprilično široku zlatnu ivicu.
TK: Što je veoma privlačan
dizajnerski element.
dizajnerski element.
07:02
TK: Which is a very attractive
design element.
design element.
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07:04
RM: I think it's okay. But --
(Laughter) --
(Laughter) --
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RM: Mislim da je okej, ali...
(Smeh)
evo velikih zabrana za dizajn zastava.
07:08
here come the big no-nos of flag design.
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07:10
Narrator: Number four,
no lettering or seals.
no lettering or seals.
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Pripovedač: Četvrto -
bez natpisa ili pečata.
bez natpisa ili pečata.
07:13
Never use writing of any kind.
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Nikada ne koristite
natpise bilo kakve vrste.
natpise bilo kakve vrste.
07:15
RM: Underneath the phoenix,
there's a motto on a ribbon
there's a motto on a ribbon
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RM: Ispod finiksa je slogan na vrpci
07:17
that translates to
"Gold in peace, iron in war,"
"Gold in peace, iron in war,"
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koji se prevodi kao:
„Zlato u miru, gvožđe u ratu“
„Zlato u miru, gvožđe u ratu“
07:21
plus -- and this is the big problem --
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i još - a ovo je veliki problem -
07:23
it says San Francisco across the bottom.
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donjom dužinom je ispisano
„San Franscisko“.
„San Franscisko“.
07:26
TK: If you need to write the name
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TK: Ako morate da napišete ime
onoga što predstavljate na vašoj zastavi,
onoga što predstavljate na vašoj zastavi,
07:28
of what you're representing on your flag,
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07:30
your symbolism has failed.
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1996
vaša simbolika je neuspešna.
07:32
(Laughter) (Applause)
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(Smeh)
(Aplauz)
07:36
RM: The United States flag
doesn't say "USA" across the front.
doesn't say "USA" across the front.
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RM: Na zastavi Sjedinjenih
Država ne piše „SAD“.
Država ne piše „SAD“.
07:40
In fact, country flags,
they tend to behave.
they tend to behave.
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U stvari, zastave država
se obično pristojno ponašaju.
se obično pristojno ponašaju.
07:43
Like, hats off to South Africa
and Turkey and Israel
and Turkey and Israel
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Na primer, skidam kapu
Južnoj Africi, Turskoj, Izraelu,
Južnoj Africi, Turskoj, Izraelu,
07:46
and Somalia and Japan and Gambia.
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Somaliji, Japanu i Gambiji.
07:48
There's a bunch
of really great country flags,
of really great country flags,
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Postoji mnoštvo zaista sjajnih
zastava zemalja,
zastava zemalja,
07:51
but they obey good design principles
because the stakes are high.
because the stakes are high.
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ali one poštuju principe dobrog dizajna
jer je ulog veliki.
jer je ulog veliki.
07:55
They're on the international stage.
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Na međunarodnoj sceni su.
07:58
But city, state and regional flags
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Međutim, zastave gradova, pokrajina
i regiona su druga priča.
i regiona su druga priča.
08:00
are another story.
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(Smeh)
08:03
(Laughter)
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Postoji mnoštvo loših zastava
08:05
There is a scourge of bad flags,
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(Smeh)
08:08
and they must be stopped.
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i one moraju biti zaustavljenje.
08:10
(Laughter) (Applause)
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(Smeh)
(Aplauz)
08:12
That is the truth and that is the dare.
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To je istina i to je izazov.
08:16
The first step is to recognize
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Prvi korak je shvatiti da problem postoji.
08:18
that we have a problem.
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(Smeh)
08:24
A lot of people tend to think
that good design
that good design
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Mnogo ljudi misli da je dobar dizajn
08:27
is just a matter of taste,
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samo pitanje ukusa
i, da budem iskren,
ponekad je zaista tako,
ponekad je zaista tako,
08:28
and quite honestly,
sometimes it is, actually,
sometimes it is, actually,
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08:31
but sometimes it isn't, all right?
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ali ponekad nije, u redu?
(Smeh)
Evo celog spiska principa dizajna zastava
Severno-američkog veksilološkog udruženja.
Severno-američkog veksilološkog udruženja.
08:35
Here's the full list of NAVA
flag design principles.
flag design principles.
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08:38
Narrator: The five
basic principles of flag design.
basic principles of flag design.
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Pripovedač: Pet osnovnih principa
dizajna zastava.
dizajna zastava.
08:42
Number one.
TK: Keep it simple.
TK: Keep it simple.
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Pripovedač: Prvo.
TK: Prvo - neka bude jednostavna.
TK: Prvo - neka bude jednostavna.
08:44
Narrator: Number two.
TK: Use meaningful symbolism.
TK: Use meaningful symbolism.
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Pripovedač: Drugo.
TK: Koristite značajne simbole.
TK: Koristite značajne simbole.
08:46
Narrator: Number three.
TK: Use two to three basic colors.
TK: Use two to three basic colors.
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Pripovedač: Treće.
TK: Koristite 2-3 osnovne boje.
TK: Koristite 2-3 osnovne boje.
08:49
Narrator: Number four.
TK: No lettering or seals.
TK: No lettering or seals.
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Pripovedač: Četvrto.
TK: Bez natpisa ili pečata.
TK: Bez natpisa ili pečata.
08:51
Narrator: Never use
writing of any kind.
writing of any kind.
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Pripovedač: Bez ikakvih natpisa.
TK: Ne mogu se pročitati sa daljine.
TK: Ne mogu se pročitati sa daljine.
08:53
TK: Because you can't
read that at a distance.
read that at a distance.
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08:55
Narrator: Number five.
TK: And be distinctive.
TK: And be distinctive.
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Pripovedač: Peto.
TK: Budite upečatljivi.
TK: Budite upečatljivi.
RM: Sve najbolje zastave
se uglavnom pridržavaju ovih principa.
se uglavnom pridržavaju ovih principa.
08:57
RM: All the best flags tend
to stick to these principles.
to stick to these principles.
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09:00
And like I said before,
most country flags are okay.
most country flags are okay.
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2740
Kao što sam rekao -
većina zastava država je okej.
većina zastava država je okej.
09:03
But here's the thing:
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Ali, evo o čemu se radi:
ako biste pokazali spisak
ovih principa bilo kojem dizajneru,
ovih principa bilo kojem dizajneru,
09:04
if you showed this list of principles
to any designer of almost anything,
to any designer of almost anything,
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09:08
they would say these principles --
simplicity, deep meaning,
simplicity, deep meaning,
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536399
4071
rekli bi da ovi principi -
jednostavnost, duboko značenje,
jednostavnost, duboko značenje,
malo boja ili obazrivost
u izboru boja, jedinstvenost,
u izboru boja, jedinstvenost,
09:12
having few colors or being
thoughtful about colors,
thoughtful about colors,
196
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09:14
uniqueness, don't have
writing you can't read --
writing you can't read --
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2287
odsustvo teksta
koji se ne može pročitati -
koji se ne može pročitati -
svi ovi principi takođe važe i za njih.
09:17
all those principles apply to them, too.
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2438
09:19
But sadly, good design principles
are rarely invoked
are rarely invoked
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3622
Ipak, nažalost, zastave američkih gradova
retko poštuju principe dobrog dizajna.
retko poštuju principe dobrog dizajna.
09:23
in U.S. city flags.
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Izgleda da je naš
najveći problem četvrti princip.
najveći problem četvrti princip.
09:25
Our biggest problem
seems to be that fourth one.
seems to be that fourth one.
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09:27
We just can't stop ourselves
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Jednostavno ne možemo
da se suzdržimo od stavljanja imena
da se suzdržimo od stavljanja imena
09:29
from putting our names on our flags,
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2391
09:31
or little municipal seals
with tiny writing on them.
with tiny writing on them.
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3646
ili malih gradskih pečata
sa majušnim tekstom na naše zastave.
sa majušnim tekstom na naše zastave.
09:35
Here's the thing about municipal seals:
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563166
2020
Evo o čemu se radi kod gradskih pečata -
09:37
They were designed
to be on pieces of paper
to be on pieces of paper
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2755
oni su dizajnirani da se koriste na papiru
09:39
where you can read them,
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1530
gde ih možete pročitati,
a ne na zastavama koje lepršaju
na povetarcu na 30 metara udaljenosti.
na povetarcu na 30 metara udaljenosti.
09:41
not on flags 100 feet away
flapping in the breeze.
flapping in the breeze.
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2912
09:44
So here's a bunch of flags again.
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2067
Evo opet brda zastava.
09:46
Vexillologists call these SOBs:
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2949
Veksilolozi ih nazivaju „PNP“,
09:49
seals on a bedsheet -- (Laughter) --
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2879
pečatima na plahtama,
(Smeh)
09:52
and if you can't tell
what city they go to,
what city they go to,
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2902
i ako ne možete reći kom gradu pripadaju,
09:55
yeah, that's exactly the problem,
213
583180
1970
da, tačno to je problem,
osim za Enahajm -
očigledno su to popravili.
očigledno su to popravili.
09:57
except for Anaheim, apparently.
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09:58
They fixed it. (Laughter)
215
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3343
(Smeh)
10:02
These flags are everywhere in the U.S.
216
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2949
Ove zastave su svugde po Americi.
10:05
The European equivalent
of the municipal seal
of the municipal seal
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2508
Evropski ekvivalent gradskim pečatima
10:07
is the city coat of arms,
218
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2043
je gradski grb
10:09
and this is where we can learn
a lesson for how to do things right.
a lesson for how to do things right.
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3669
i ovde možemo naučiti
kako da stvari radimo ispravno.
kako da stvari radimo ispravno.
10:13
So this is the city
coat of arms of Amsterdam.
coat of arms of Amsterdam.
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2252
Dakle, ovo je gradski grb Amsterdama.
10:15
Now, if this were a United States city,
221
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2066
Da je ovo američki grad,
10:17
the flag would probably look like this.
222
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1904
zastava bi verovatno ovako izgledala.
10:19
You know, yeah. (Laughter)
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2621
Da, sve je jasno.
(Smeh)
10:22
But instead, the flag of Amsterdam
224
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2414
Međutim, umesto toga, zastava Amsterdama
10:24
looks like this.
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2972
izgleda ovako.
Umesto da pljesnu ceo grb
10:27
Rather than plopping
the whole coat of arms
the whole coat of arms
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2090
10:29
on a solid background and writing
"Amsterdam" below it,
"Amsterdam" below it,
227
617657
2972
na jednobojnu pozadinu
i ispod napišu „Amsterdam“,
i ispod napišu „Amsterdam“,
10:32
they just take the key elements
of the escutcheon, the shield,
of the escutcheon, the shield,
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3274
oni uzimaju samo ključne delove grba
10:35
and they turn it into the most
badass city flag in the world.
badass city flag in the world.
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3785
i pretvaraju ih u najžešću
gradsku zastavu na svetu.
gradsku zastavu na svetu.
10:39
(Laughter) (Applause)
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3597
(Smeh)
(Aplauz)
10:45
And because it's so badass,
231
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2236
I zato što je tako žestoka,
10:48
those flags and crosses
are found throughout Amsterdam,
are found throughout Amsterdam,
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636030
2733
ove zastave i krstovi se nalaze
širom Amsterdama,
širom Amsterdama,
10:50
just like Chicago, they're used.
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2461
baš kao u Čikagu; koriste se.
10:53
Even though seal-on-a-bedsheet flags
are particularly painful
are particularly painful
234
641224
3274
Iako su zastave „pečati na plahtama“
naročito bolne i uvredljive za mene,
10:56
and offensive to me,
235
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1835
10:58
nothing can quite prepare you
236
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2043
ništa ne može dovoljno da vas pripremi
11:00
for one of the biggest train wrecks
in vexillological history.
in vexillological history.
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4824
za jednu od najvećih saobraćajnih nesreća
u istoriji veksilologije.
u istoriji veksilologije.
(Smeh)
Da li ste spremni?
11:05
Are you ready?
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1445
11:06
It's the flag of Milwaukee, Wisconsin.
239
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2949
To je zastava Milvokija u Viskonsinu.
11:09
(Laughter)
240
657594
2587
(Smeh)
11:17
I mean, it's distinctive,
241
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3994
Zaista je upečatljiva,
11:21
I'll give them that.
242
669459
2275
priznajem to.
11:23
Steve Kodis: It was adopted in 1955.
243
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2623
Stiv Kodis: Usvojena je 1955. godine.
11:26
RM: The city ran a contest
244
674357
1500
RM: Grad je organizovao konkurs
i sakupio brdo prijava
i sakupio brdo prijava
11:27
and gathered a bunch of submissions
245
675857
1870
sa raznoraznim vrstama dizajna.
11:29
with all kinds of designs.
246
677727
1786
11:31
SK: And an alderman
by the name of Fred Steffan
by the name of Fred Steffan
247
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3784
SK: A gradski većnik po imenu Fred Stefan
11:35
cobbled together parts of the submissions
248
683297
3297
je nabacao na gomilu delove prijava
11:38
to make what is now the Milwaukee flag.
249
686594
3344
da napravi ono
što je sada zastava Milvokija.
što je sada zastava Milvokija.
11:41
RM: It's a kitchen sink flag.
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3181
RM: To je zastava-svaštara.
Ogromni zupčanik predstavlja industriju,
11:45
There's a gigantic gear
representing industry,
representing industry,
251
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2786
11:47
there's a ship recognizing the port,
252
695905
2745
brod odaje priznanje luci,
ogromni struk pšenice
odaje počast industriji piva.
odaje počast industriji piva.
11:50
a giant stalk of wheat
253
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1133
11:51
paying homage to the brewing industry.
254
699783
2020
Ovo je potpuna katastrofa,
11:53
It's a hot mess,
255
701803
1648
a Stiv Kodis, grafički dizajner
iz Milvokija, želi da je promeni.
iz Milvokija, želi da je promeni.
11:55
and Steve Kodis, a graphic designer
from Milwaukee, wants to change it.
from Milwaukee, wants to change it.
256
703451
4737
12:00
SK: It's really awful.
257
708188
2502
SK: Stvarno je užasna.
To je greška u ime grada,
12:02
It's a misstep on the city's behalf,
258
710690
2467
12:05
to say the least.
259
713157
2020
u najmanju ruku.
12:07
RM: But what puts
the Milwaukee flag over the top,
the Milwaukee flag over the top,
260
715177
2786
RM: Ipak, ono najgore
vezano za zastavu Milvokija,
vezano za zastavu Milvokija,
12:09
almost to the point of self-parody,
261
717963
2020
i ono što se skoro graniči
sa samoparodijom,
sa samoparodijom,
12:11
is on it is a picture of the Civil War
battle flag of the Milwaukee regiment.
battle flag of the Milwaukee regiment.
262
719993
6277
je da je na njoj ratna zastava
puka Milvokija iz Građanskog rata.
puka Milvokija iz Građanskog rata.
SK: Dakle, to je poslednji
elemenat na zastavi
elemenat na zastavi
12:18
SK: So that's the final element in it
263
726280
2159
koji je samo čini još smešnijom -
12:20
that just makes it
that much more ridiculous,
that much more ridiculous,
264
728439
2411
12:22
that there is a flag design
within the Milwaukee flag.
within the Milwaukee flag.
265
730850
4504
postojanje zastave
unutar zastave Milvokija.
unutar zastave Milvokija.
12:27
RM: On the flag. Yeah. Yeah. (Laughter)
266
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3204
RM: Na zastavi. Da. Da.
(Smeh)
12:30
Yeah.
267
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1603
Da.
(Muzika)
12:32
(Music)
268
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1732
12:33
Now, Milwaukee is a fantastic city.
269
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2415
Vidite, Milvoki je fantastičan grad.
12:36
I've been there. I love it.
270
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2275
Bio sam tamo. Volim ga.
12:38
The most depressing part
of this flag, though,
of this flag, though,
271
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2183
Ipak, o ovoj zastavi
najviše obeshrabruje činjenica
najviše obeshrabruje činjenica
12:40
is that there have been
two major redesign contests.
two major redesign contests.
272
748766
3134
da su postojala dva velika
konkursa za ponovno dizajniranje.
konkursa za ponovno dizajniranje.
12:43
The last one was held in 2001.
273
751900
2299
Poslednji je održan 2001. godine.
12:46
One hundred and five
entries were received.
entries were received.
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Primljeno je 105 prijava.
12:48
TK: But in the end, the members
of the Milwaukee Arts Board
of the Milwaukee Arts Board
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TK: Ali, na kraju, članovi Umetničkog
odbora Milvokija su odlučili
odbora Milvokija su odlučili
12:51
decided that none of the new entries
were worthy of flying over the city.
were worthy of flying over the city.
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da nijedna nova prijava nije bila
dostojna da se vijori iznad grada.
dostojna da se vijori iznad grada.
12:54
RM: They couldn't agree
to change that thing! (Laughter)
to change that thing! (Laughter)
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RM: Nisu mogli da se dogovore
da promene tu stvar.
da promene tu stvar.
(Smeh)
12:58
That's discouraging enough
to make you think
to make you think
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Toliko je obeshrabrujuće
da vas natera da pomislite
da vas natera da pomislite
13:00
that good design and democracy
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da dobar dizajn i demokratija
jednostavno ne idu jedno uz drugo.
jednostavno ne idu jedno uz drugo.
13:02
just simply do not go together.
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(Smeh)
Međutim, Stiv Kotas
će još jednom probati
će još jednom probati
13:05
But Steve Kotas is going
to try one more time
to try one more time
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13:08
to redesign the Milwaukee flag.
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da ponovo dizajnira zastavu Milvokija.
13:10
SK: I believe Milwaukee is a great city.
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SK: Mislim da je Milvoki sjajan grad.
13:12
Every great city deserves a great flag.
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Svaki sjajan grad
zaslužuje sjajnu zastavu.
zaslužuje sjajnu zastavu.
13:15
RM: Steve isn't ready
to reveal his design yet.
to reveal his design yet.
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RM: Stiv nije spreman
da otkrije svoj dizajn.
da otkrije svoj dizajn.
13:18
One of the things about
proposing one of these things
proposing one of these things
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Kada predlažete za ovako nešto,
morate da zainteresujete ljude
morate da zainteresujete ljude
13:20
is you have to get people on board,
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i da onda otkrijete svoj dizajn.
13:22
and then you reveal your design.
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Međutim, ovo je trik -
13:24
But here's the trick:
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ako želite da dizajnirate sjajnu zastavu,
13:25
If you want to design a great flag,
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impresivnu zastavu
kao sjajne zastave Čikaga ili Vašingtona,
kao sjajne zastave Čikaga ili Vašingtona,
13:27
a kickass flag like Chicago's or D.C.'s,
which also has a great flag,
which also has a great flag,
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13:31
start by drawing a one-by-one-and-a-half-
inch rectangle on a piece of paper.
inch rectangle on a piece of paper.
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prvo nacrtajte pravougaonik
dimenzija 2,5 sa 4 centimetara
dimenzija 2,5 sa 4 centimetara
na parčetu papira.
Vaš dizajn mora da stane
u taj majušni pravougaonik.
u taj majušni pravougaonik.
13:35
Your design has to fit
within that tiny rectangle.
within that tiny rectangle.
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13:38
Here's why.
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Evo zašto.
TK: Zastava dimenzija metar sa metar i po
na stubu udaljenom 30 metara
na stubu udaljenom 30 metara
13:39
TK: A three-by-five-foot flag
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13:41
on a pole 100 feet away
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13:43
looks about the same size
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izgleda otprilike isto kao
13:45
as a one-by-one-and-a-half-inch rectangle
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pravougaonik dimenzija
2,5 sa 4 centimetara
2,5 sa 4 centimetara
13:50
seen about 15 inches from your eye.
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sa udaljenosti od 40 centimetara od oka.
13:53
You'd be surprised by how compelling
and simple the design can be
and simple the design can be
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Iznenadili biste se koliko neodoljivo
i lako dizajniranje može biti
i lako dizajniranje može biti
13:57
when you hold yourself to that limitation.
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kada se pridržavate ovog ograničenja.
RM: U međuvremenu,
vratimo se u San Francisko.
vratimo se u San Francisko.
14:01
RM: Meanwhile, back in San Francisco.
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14:03
Is there anything we can do?
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Postoji li nešto što možemo uraditi?
14:05
TK: I like to say
that in every bad flag
that in every bad flag
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TK: Mislim da u svakoj lošoj zastavi
čuči dobra zastava koja pokušava da izađe.
čuči dobra zastava koja pokušava da izađe.
14:08
there's a good flag trying to get out.
(Laughter)
(Laughter)
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14:10
The way to make
San Francisco's flag a good flag
San Francisco's flag a good flag
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Način da od ove zastave
napravimo dobru zastavu
napravimo dobru zastavu
14:12
is to take the motto off
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je da uklonimo slogan
jer se ne može pročitati iz daljine.
jer se ne može pročitati iz daljine.
14:14
because you can't read that at a distance.
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14:16
Take the name off,
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1788
Uklonite ime,
a ivica možda može biti deblja
tako da postane deo zastave.
tako da postane deo zastave.
14:18
and the border might even be made thicker,
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2066
14:20
so it's more a part of the flag.
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1974
Jednostavno bih uzeo feniksa
14:22
And I would simply take the phoenix
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14:24
and make it a great big element
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i pretvorio ga u sjajan veliki element
na sredini zastave.
na sredini zastave.
14:26
in the middle of the flag.
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854241
1419
14:27
RM: But the current phoenix,
that's got to go.
that's got to go.
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RM: Međutim, ovaj feniks mora da nestane.
14:30
TK: I would simplify
or stylize the phoenix.
or stylize the phoenix.
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3319
TK: Ja bih pojednostavio
ili stilizovao ovog feniksa.
ili stilizovao ovog feniksa.
14:33
Depict a big, wide-winged bird
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Nacrtao bih veliku pticu
sa velikim krilima
sa velikim krilima
14:36
coming out of flames.
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koja izlazi iz plamena.
14:37
Emphasize those flames.
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Naglasio bih taj plamen.
14:39
RM: So this San Francisco flag
was designed by Frank Chimero
was designed by Frank Chimero
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2817
RM: Ovu zastavu San Franciska
je dizajnirao Frenk Kamero
je dizajnirao Frenk Kamero
14:42
based on Ted Kaye's suggestions.
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koristeći savete Teda Keja.
Ne znam šta bi on uradio
da je u potpunosti bio nesputan
da je u potpunosti bio nesputan
14:43
I don't know what he would do
if we was completely unfettered
if we was completely unfettered
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i da nije pratio ove smernice.
14:46
and didn't follow those guidelines.
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Obožavaoci moje radio emisije i podkasta
su čuli da se žalim na loše zastave.
su čuli da se žalim na loše zastave.
14:48
Fans of my radio show and podcast,
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14:50
they've heard me complain about bad flags.
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Poslali su mi druge predloge za dizajn.
14:52
They've sent me other suggested designs.
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880307
1904
Ovu je poslao Nil Maset.
14:54
This one's by Neil Mussett.
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882211
1950
Obe su mnogo bolje.
14:56
Both are so much better.
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2717
14:58
And I think if they were adopted,
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2740
(Smeh)
Verujem da su bile usvojene,
15:01
I would see them around the city.
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da bih ih video širom grada.
15:04
In my crusade to make
flags of the world more beautiful,
flags of the world more beautiful,
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U mom pohodu da ulepšam
zastave širom sveta,
zastave širom sveta,
15:07
many listeners have taken it
upon themselves
upon themselves
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895802
2064
mnogi slušaoci su preuzeli na sebe
15:09
to redesign their flags
and look into the feasibility
and look into the feasibility
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2485
da ponovo dizajniraju svoje zastave
i da ispitaju mogućnost
i da ispitaju mogućnost
15:12
of getting them officially adopted.
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da budu zvanično usvojene.
(Muzika)
15:16
If you see your city flag and like it,
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2741
Ako vidite zastavu svog grada
i ako vam se dopada,
i ako vam se dopada,
15:18
fly it,
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zavijorite je
15:20
even if it violates
a design rule or two.
a design rule or two.
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čak i ako krši pravilo ili dva o dizajnu.
Nije mi važno.
15:22
I don't care.
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Međutim, ako ne vidite
zastavu svoga grada,
zastavu svoga grada,
15:24
But if you don't see your city flag,
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2177
možda ne postoji,
15:26
maybe it doesn't exist, but maybe it does,
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2466
ali možda postoji i jednostavno je loša,
15:28
and it just sucks,
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916766
1765
onda vas izazivam da udružite napore
da pokušate to da promenite.
da pokušate to da promenite.
15:30
and I dare you to join the effort
to try to change that.
to try to change that.
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Što se sve više selimo u gradove,
15:35
As we move more and more into cities,
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15:38
the city flag will become
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926402
1742
zastava grada će postati
ne samo simbol tog grada kao mesta,
ne samo simbol tog grada kao mesta,
15:40
not just a symbol of that city as a place,
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928144
3134
15:43
but also it could become
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931278
2067
već, takođe, može postati simbol
kako taj grad gleda na sam dizajn,
kako taj grad gleda na sam dizajn,
15:45
a symbol of how that city
considers design itself,
considers design itself,
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933345
4040
15:49
especially today, as the populace
is becoming more design-aware.
is becoming more design-aware.
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3915
naročito danas dok stanovništvo
postaje zainteresovanije za dizajn.
postaje zainteresovanije za dizajn.
Mislim da je zainteresovanost za dizajn
na najvišem nivou do sada.
na najvišem nivou do sada.
15:53
And I think design awareness
is at an all-time high.
is at an all-time high.
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2563
15:55
A well-designed flag could be seen
as an indicator of how a city
as an indicator of how a city
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3785
Dobro dizajnirana zastava
može biti pokazatelj
može biti pokazatelj
kako grad uzima u obzir
dizajn svih svojih sistema:
dizajn svih svojih sistema:
15:59
considers all of its design systems:
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947648
2856
16:02
its public transit,
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950504
1802
svog javnog prevoza,
svojih parkova, svojih znakova.
16:04
its parks, its signage.
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1997
16:06
It might seem frivolous, but it's not.
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3436
Možda deluje beznačajno, ali nije.
16:09
TK: Often when city leaders say,
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957739
1978
TK: Često kada čelnici grada kažu:
16:11
"We have more important things to do
than worry about a city flag,"
than worry about a city flag,"
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959717
4430
„Imamo da se bavimo važnijim stvarima
nego da brinemo o zastavi grada“,
nego da brinemo o zastavi grada“,
16:16
my response is,
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964147
1812
moj odgovor je:
„Da imate sjajnu zastavu grada,
16:17
"If you had a great city flag,
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965959
1811
imali biste barjak
ispod kojeg bi se ljudi okupili
ispod kojeg bi se ljudi okupili
16:19
you would have a banner
for people to rally under
for people to rally under
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2414
16:22
to face those more important things."
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3019
da se suoče sa tim važnijim stvarima.“
(Muzika)
16:26
RM: I've seen firsthand
what a good city flag can do
what a good city flag can do
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974802
2609
RM: Video sam iz prve ruke šta dobra
zastava može da uradi u slučaju Čikaga.
zastava može da uradi u slučaju Čikaga.
16:29
in the case of Chicago.
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Brak dobrog dizajna i građanskog ponosa
16:31
The marriage of good design
and civic pride
and civic pride
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2206
16:33
is something that we need in all places.
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nam je potreban na svim mestima.
16:35
The best part about municipal flags
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2090
Najbolja stvar oko gradskih zastava
je da su naše vlasništvo.
je da su naše vlasništvo.
16:37
is that we own them.
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985793
1858
16:39
They are an open-source,
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987651
1787
One su slobodni,
javni jezik dizajna te zajednice.
16:41
publicly owned design language
of the community.
of the community.
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989438
3553
16:44
When they are done well,
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992991
1857
Kada su dobro napravljenje,
mogu se ponovo kombinovati,
prilagođavati i moćne su.
prilagođavati i moćne su.
16:46
they are remixable, adaptable,
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2532
16:49
and they are powerful.
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1145
16:50
We could control the branding
and graphical imagery
and graphical imagery
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2430
Možemo kontrolisati brending
i grafičku simboliku
i grafičku simboliku
16:52
of our cities with a good flag,
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1000955
1834
našeg grada sa dobrom zastavom,
ali ako, umesto toga, imamo
loše zastave koje ne koristimo,
loše zastave koje ne koristimo,
16:54
but instead, by having
bad flags we don't use,
bad flags we don't use,
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1002789
2485
16:57
we cede that territory to sports teams
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1005274
2577
ustupamo tu teritoriju sportskim timovima,
16:59
and chambers of commerce
and tourism boards.
and tourism boards.
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1007851
2810
privrednim komorama
i turističkim udruženjima.
i turističkim udruženjima.
17:02
Sports teams can leave
and break our hearts.
and break our hearts.
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1010661
2554
Sportski timovi mogu otići
i slomiti nam srca.
i slomiti nam srca.
17:05
And besides, some of us
don't really care about sports.
don't really care about sports.
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3250
A pored toga, nekima od nas
zaista nije stalo do sporta.
zaista nije stalo do sporta.
17:08
And tourism campaigns
can just be cheesy.
can just be cheesy.
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A turističke kampanje
mogu biti baš jeftino urađene.
mogu biti baš jeftino urađene.
17:11
But a great city flag
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1904
Međutim, sjajna zastava grada
17:13
is something that represents
a city to its people
a city to its people
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2414
je nešto što predstavlja
grad svojim ljudima
grad svojim ljudima
17:15
and its people to the world at large.
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2183
i svoje ljude svetu u celini.
17:17
And when that flag is a beautiful thing,
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2113
Kada je ta zastava lepa,
17:19
that connection is a beautiful thing.
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1027982
2740
ta veza je lepa.
17:22
So maybe all the city flags
can be as inspiring as Hong Kong
can be as inspiring as Hong Kong
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1030722
3599
Možda sve zastave gradova
mogu biti inspirativne
mogu biti inspirativne
kao zastave Hong Konga,
Portlanda ili Trondhejma,
Portlanda ili Trondhejma,
17:26
or Portland or Trondheim,
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1034321
2298
17:28
and we can do away with all the bad flags
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1036619
2090
a možemo se rešiti svih ovih loših zastava
17:30
like San Francisco, Milwaukee,
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1038709
2601
kao što su zastave San Franciska,
Milvokija i Sidar Rapidsa
Milvokija i Sidar Rapidsa
17:33
Cedar Rapids,
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1555
i konačno, kada sve završimo,
17:34
and finally, when we're all done,
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2369
17:37
we can do something
about Pocatello, Idaho,
about Pocatello, Idaho,
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1045234
2600
možemo uraditi nešto
po pitanju Pokatela u Ajdahu,
po pitanju Pokatela u Ajdahu,
17:39
considered by the North American
Vexillological Association
Vexillological Association
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1047834
3971
za koji Severno-američko
veksilološko udruženje smatra
veksilološko udruženje smatra
17:43
as the worst city flag in North America.
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1051805
4876
da ima najgoru gradsku zastavu
u Severnoj Americi.
u Severnoj Americi.
[Ponosan sam što sam iz Pokatela]
17:48
(Laughter) (Applause)
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4239
(Smeh)
(Aplauz)
Da.
17:56
Yeah.
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1064111
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(Aplauz)
Ljudi, ta stvar ima zaštitni znak na njoj.
17:58
That thing has a trademark
symbol on it, people. (Laughter)
symbol on it, people. (Laughter)
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1066247
3901
(Smeh)
18:02
That hurts me just to look at.
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3692
Boli me da je i pogledam.
(Smeh)
18:05
Thank you so much for listening.
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Hvala puno što ste me slušali.
18:07
(Applause)
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(Aplauz)
18:13
["Music by: Melodium (@melodiumbox)
and Keegan DeWitt (@keegandewitt)"]
and Keegan DeWitt (@keegandewitt)"]
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[Muzika: Melodijum (@melodiumbox)
i Kigan Devit (@keegandewitt)]
i Kigan Devit (@keegandewitt)]
ABOUT THE SPEAKER
Roman Mars - Digital storytellerWith his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design.
Why you should listen
From its humble beginnings in his home, Roman Mars’ podcast and radio show 99% Invisible accumulated a massive following to become a broadcast and internet phenomenon. Its premise -- 10- to 20-minute episodes focused on a single compelling story -- subverts public radio’s reliance on long, strictly formatted shows, and has garnered national praise.
Over a series of three runaway crowdsourced fundraising campaigns, 99% Invisible generated over $1.2 million, making Mars the most successful crowdfunded journalist in Kickstarter history.
Roman Mars | Speaker | TED.com