ABOUT THE SPEAKER
Michael C. Bush - Equity visionary
Michael C. Bush is helping to build a better world by helping organizations become great places to work for all.

Why you should listen

Michael C. Bush is CEO of Great Place to Work, the global research and analytics firm that produces the annual FORTUNE 100 Best Companies to Work For list, the 100 Best Workplaces for Women list, the Best Workplaces for Diversity list and dozens of other distinguished workplace rankings around the world.
 
Since 2015, Bush has expanded Great Place to Work's global mission to build a better world by helping organizations create great places to work not just for some but for all. Under his leadership, the firm has developed a higher standard of excellence that accounts for fair and equitable treatment of employees across demographic groups, as well as executive leader effectiveness, innovation and financial sustainability.
 
His book A Great Place to Work For All outlines the compelling business and social benefits that come from these efforts.

More profile about the speaker
Michael C. Bush | Speaker | TED.com
The Way We Work

Michael C. Bush: This is what makes employees happy at work

Majkl C. Buš (Michael C. Bush): Ovo zaposlene čini srećnima na poslu

Filmed:
1,789,420 views

Na svetu je tri milijarde zaposlenih ljudi, a samo 40 procenata od njih kaže da su srećni na poslu. Majkl C. Buš deli svoja saznanja o tome šta zaposlene čini srećnima, i kako kompanije mogu imati koristi od podsticanja zadovoljstva.
- Equity visionary
Michael C. Bush is helping to build a better world by helping organizations become great places to work for all. Full bio

Double-click the English transcript below to play the video.

00:00
We surveyанкета CEOsDirektori, policeполиција officersофицири,
truckкамион driversupravljački programi, cookskuha, engineersинжењери.
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Mi ispitujemo direktore, policajce,
vozače kamiona, kuvare, inžinjere.
00:04
If people are workingрад,
we'veми смо surveyedobuhvaćenih istraživanjem them.
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Ako su ljudi zaposleni,
mi smo ih ispitali.
00:06
And what we know,
in termsуслови of theirњихова happinessсрећа:
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A ono što znamo o njihovoj sreći:
00:08
workersрадници all want the sameисти things.
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svi zaposleni žele iste stvari.
00:10
[The Way We Work]
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[Način na koji radimo]
00:15
There's threeтри billionмилијарде
workingрад people in the worldсвет.
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Na svetu je tri milijarde zaposlenih.
00:17
And about 40 percentпроценат of them would say
they're happyсрећан at work.
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I oko 40 procenata njih bi reklo
da su srećni na poslu.
00:20
That meansзначи about 1.8 billionмилијарде,
or almostскоро two billionмилијарде people,
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To znači da je oko 1,8 milijardi,
ili skoro dve milijarde ljudi
00:24
are not happyсрећан at work.
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nesrećno na poslu.
00:25
What does that do,
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Šta to čini, kako tim ljudima,
00:27
bothи једно и друго to those people
and the organizationsорганизације that they work in?
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tako i organizacijama u kojima oni rade?
00:30
Well, let's talk about moneyновац.
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Pričajmo o novcu.
00:31
OrganizationsOrganizacijama that have
a lot of happyсрећан employeesзапослени
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Organizacije sa mnogo srećnih radnika
00:34
have threeтри timesпута the revenueприхода growthраст,
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imaju tri puta veći rast zarade,
00:36
comparedУ поређењу to organizationsорганизације
where that's not trueистина.
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u poređenju sa organizacijama
gde to nije slučaj.
00:38
They outperformnadmaši the stockакција marketтржиште
by a factorфактор of threeтри.
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One su tri puta bolje na berzi.
00:41
And if you look at employeeзапослени turnoverpromet,
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I ako pogledate fluktuaciju radnika,
00:43
it's halfпола that of organizationsорганизације
that have a lot of unhappyнесретан employeesзапослени.
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ona je upola manja od organizacija
koje imaju mnogo nesrećnih radnika.
00:48
The miracleчудо thing is,
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Čudesno je to
00:49
you don't have to spendпотрошити
more moneyновац to make this happenдесити се.
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što ne morate da trošite više novca
da biste ovo omogućili.
00:51
It's not about ping-pongstolni tenis tablesтабеле
and massagesmasaže and petКућни љубимац walkingХодање.
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Ne radi se o stolovima za ping pong,
masažama ili šetanju ljubimaca.
00:54
It's not about the perksprednosti.
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Ne radi se o pogodnostima.
00:56
It's all about how
they're treatedтретирани by theirњихова leadersлидери
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Radi se o tome kako ih
tretiraju pretpostavljeni
00:58
and by the people that they work with.
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i ljudi sa kojima rade.
01:00
So I'd like to shareОбјави a fewнеколико ideasидеје
that createстворити happyсрећан employeesзапослени.
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Želim da podelim nekoliko ideja
kako kreirati srećne zaposlene.
01:04
IdeaIdeja numberброј one:
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Prva ideja:
01:06
in organizationsорганизације
where employeesзапослени are happyсрећан,
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u organizacijama u kojima
su zaposleni srećni,
01:08
what you find is two things are presentпоклон:
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imate dve prisutne stvari:
01:10
trustповерење and respectпоштовање.
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poverenje i poštovanje.
01:12
LeadersLideri oftenчесто say,
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Nadređeni često kažu:
01:13
"We trustповерење our employeesзапослени.
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"Verujemo našim zaposlenima.
01:15
We empowerоснажити our employeesзапослени."
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Osnažujemo ih."
01:16
And then when an employeeзапослени
needsпотребе a laptopлап топ --
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I onda kada je nekome potreban računar -
01:18
and this is a trueистина exampleпример --
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ovo je istinit primer -
01:20
15 people have to approveодобри that laptopлап топ.
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15 ljudi mora da odobri taj računar.
01:22
So for the employeeзапослени,
all the wordsречи are right,
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Za tog zaposlenog, sve reči su tačne,
01:25
but 15 levelsнивоа of approvalodobrenje
for a $1,500 laptopлап топ?
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ali 15 nivoa odobrenja
za računar od 150 000 RSD?
01:28
You've actuallyзаправо spentпотрошено more moneyновац
than the laptopлап топ, on the approvalodobrenje.
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U stvari potrošite više novca
na odobrenje, nego na računar.
01:32
And the employeeзапослени feelsосећа
maybe they're really not trustedповерљив.
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A zaposleni oseća
da mu možda i ne verujete.
01:35
So what can an organizationорганизација do
to have a highвисоко levelниво of trustповерење?
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Šta može jedna organizacija da uradi
da poveća nivo poverenja?
01:40
The first organizationорганизација
that comesдолази to mindум is FourČetiri SeasonsGodišnja doba.
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Prva organizacija koja mi
pada na pamet je Four Seasons.
01:43
They have magnificentвеличанствено propertiesсвојства
all around the worldсвет.
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Oni imaju izuzetne posede širom sveta.
01:46
And theirњихова employeesзапослени are told,
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A zaposlenima kažu:
01:47
"Do whateverшта год you think is right
when servicingсервисирање the customerкупац."
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"Uradite sve što smatrate ispravnim
kada radite sa mušterijom."
01:50
To handруку that trustповерење to your employeesзапослени
to do whateverшта год they think is right
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Dati zaposlenom toliko poverenja
da radi šta misli da je potrebno,
01:55
makesчини the employeesзапослени feel great.
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čini da se zaposleni oseća odlično.
01:56
And this is why they're knownпознат
for deliveringиспорука some of the bestнајбоље serviceуслуга
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I zbog toga su poznati
po jednoj od najboljih usluga
02:00
in the worldсвет.
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na svetu.
02:01
IdeaIdeja numberброј two: fairnesspravednost.
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Druga ideja: fer odnos.
02:03
The thing that erodesеродес trustповерење
in an organizationорганизација
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Stvar koja podriva poverenje
u nekoj organizaciji,
02:07
fasterбрже than anything elseдруго
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brže od bilo čega drugog,
02:08
is when employeesзапослени feel
that they're beingбиће treatedтретирани unfairlynepravedno.
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jer kad zaposleni ne osećaju
da se odnosite fer prema njima.
02:11
EmployeesZaposleni want to be treatedтретирани the sameисти,
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Oni žele da ih tretirate isto,
02:13
regardlessбез обзира of theirњихова rankrang
or theirњихова tenureвласништво or theirњихова ageстарост
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bez obzira na njihov čin, status, godine,
02:16
or theirњихова experienceискуство or theirњихова jobпосао categoryкатегорија,
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iskustvo ili kategoriju posla,
02:18
comparedУ поређењу to anyoneбило ко elseдруго.
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u poređenju sa bilo kim drugim.
02:20
When I think about great organizationsорганизације
who get fairnesspravednost right,
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Kada pomislim koja organizacija
ovo radi dobro,
02:23
the first organizationорганизација
that comesдолази to mindум is SalesforceProdajno.
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prva koja pada na pamet je Salesforce.
02:26
They foundнашао that menмушкарци and womenЖене
workingрад in the sameисти jobпосао
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Oni su otkrili da muškarci
i žene na istim poslovima,
02:28
with the sameисти levelниво of proficiencypoznavanje rada u
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sa istim nivoom stručnosti,
02:30
were makingстварање differentразличит amountsизноси of moneyновац.
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imaju različite nivoe zarade.
02:32
So immediatelyодмах, they
calculatedizračunava the differenceразлика,
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Odmah su izračunali razliku
02:34
and they investedинвестирано threeтри millionмилиона dollarsдолара
to try and balanceбаланс things out.
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i uložili tri miliona dolara
da izbalansiraju tu razliku.
02:39
IdeaIdeja numberброј threeтри is listeningслушање.
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Treća ideja je slušanje.
02:41
So, to be a listenerslušalac who connectsповезује
with all typesврсте of people,
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Da bismo bili slušalac
koji se povezuje sa svima,
02:45
we have to unlearnZaboravi a fewнеколико things.
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moramo da zaboravimo na neke stvari.
02:47
We'veMoramo all been taughtнаучио about
activeактиван listeningслушање and eyeоко contactконтакт --
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Svi smo učili o aktivnom slušanju
i kontaktu očima -
02:51
an intenseинтензивно stareбуљити
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napetom gledanju
02:53
and a compassionatedoznala look.
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i gledanju sa saosećanjem.
02:54
That's not listeningслушање.
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To nije slušanje.
02:56
RepeatingPonavlja what the personособа saysкаже --
that's not listeningслушање.
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Ponavljanje onoga što osoba
govori - to nije slušanje.
02:59
BeingBiti humbleпонизан
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Biti skroman,
03:00
and always huntingлов and searchingпретраживање
for the bestнајбоље ideaидеја possibleмогуће --
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uvek tragati za najboljom mogućom idejom -
03:03
that's what listeningслушање is.
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to je slušanje.
03:05
And employeesзапослени can feel
whetherда ли је you're doing that or not.
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A zaposleni osećaju da li to radite.
03:07
They want to know, when they talk to you
and shareОбјави an ideaидеја,
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Oni žele da znaju, kada razgovaraju
s vama i podele neku ideju,
03:11
did you considerразмотрити it
when you madeмаде a decisionодлука?
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da li ste je uzeli u obzir
pri donošenju odluke.
03:13
The one thing that everybodyсвима appreciatesceni
and wants when they're speakingговорећи
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Stvar koji svi cene i žele dok razgovaraju
03:17
is to know that what they say
mattersпитања so much
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je da znaju da njihove reči dovoljno znače
03:21
you mightМожда actuallyзаправо changeпромена your mindум.
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da ćete možda promeniti mišljenje.
03:23
OtherwiseU suprotnom, what's the pointтачка
of the conversationразговор?
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Inače, koja je poenta razgovora?
03:27
We all know the things we need to changeпромена,
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Svi znamo šta treba da promenimo,
03:29
the things that we need to do differentlyдругачије.
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šta treba da radimo drugačije.
Način na koji se ponašate,
na koji tretirate druge,
03:32
The way you behaveпонашати се,
the way you treatлијечити othersдруги,
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03:34
the way you respondодговори, the way you supportподршка,
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kako odgovarate, kako podržavate,
03:37
definesдефинише the work experienceискуство
for everyoneсви around you.
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definiše radno iskustvo svih oko vas.
03:40
ChangingPromena to be a better personособа --
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Menjanje da biste bili bolja osoba -
03:42
the worldсвет is litteredprljave with those failuresпропусти.
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svet je zatrpan tim neuspesima.
03:44
But changingпромена because
there's something you believe in,
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Ali menjanje zbog nečega u šta verujete,
03:47
some purposeсврха that you have,
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zato što imate neku svrhu,
03:49
where you're willingспремни to riskризик
almostскоро everything
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pri čemu ste voljni
da rizikujete skoro sve
03:52
because it's so importantважно to you --
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jer vam je to važno -
03:54
that's the reasonразлог to changeпромена.
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to je razlog da se promenite.
03:55
If it's not, you should probablyвероватно
find a differentразличит placeместо to work.
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Ako nije, verovatno treba
da nađete drugo radno mesto.
Translated by Ivana Korom
Reviewed by Ivana Krivokuća

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ABOUT THE SPEAKER
Michael C. Bush - Equity visionary
Michael C. Bush is helping to build a better world by helping organizations become great places to work for all.

Why you should listen

Michael C. Bush is CEO of Great Place to Work, the global research and analytics firm that produces the annual FORTUNE 100 Best Companies to Work For list, the 100 Best Workplaces for Women list, the Best Workplaces for Diversity list and dozens of other distinguished workplace rankings around the world.
 
Since 2015, Bush has expanded Great Place to Work's global mission to build a better world by helping organizations create great places to work not just for some but for all. Under his leadership, the firm has developed a higher standard of excellence that accounts for fair and equitable treatment of employees across demographic groups, as well as executive leader effectiveness, innovation and financial sustainability.
 
His book A Great Place to Work For All outlines the compelling business and social benefits that come from these efforts.

More profile about the speaker
Michael C. Bush | Speaker | TED.com

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