TED2013
Juan Enriquez: Your online life, permanent as a tattoo
Juan Enriquez: Maisha yako ya mtandaoni,ni ya kudumu kama mchoro
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Kama je Andy Warhol alikosea na badala ya kua maarufu kwa dakika 15, hatujulikani tu kwa mda huo? Kwenye haya maongezi mafupi, Juan Enriquez anaangalia kwenye athari za kudumu za kushangaza za kushirikisha kidijitali siri zetu binafsi. Anashirikisha fahamu kutoka kwa Wanagiriki wa kongwe kutusaidia kushughulika na "michoro dijitali" yetu mipya.
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio
Double-click the English transcript below to play the video.
00:13
All right, so let's take
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Sawa basi, tuchukue
00:14
four subjects that obviously go together:
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mambo manne ambayo ni wazi yanaenda
pamoja:
pamoja:
00:17
big data, tattoos, immortality and the Greeks.
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data kubwa, michoro, ukosefu wa maadili na
Wagiriki.
Wagiriki.
00:21
Right?
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Sio?
00:22
Now, the issue about tattoos is that,
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Sasa, suala kuhusu michoro ni kua,
00:26
without a word, tattoos really do shout.
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bila maneno, michoro kweli ina kelele.
00:30
[Beautiful]
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[Nzuri]
00:34
[Intriguing]
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[Inatatiza]
00:36
So you don't have to say a lot.
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Hivyo huhitaji kusema chochote.
00:39
[Allegiance]
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[Utii]
00:43
[Very intimate]
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[Karibu sana]
00:47
[Serious mistakes]
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[Makosa makubwa]
00:50
(Laughter)
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(Kicheko)
00:54
And tattoos tell you a lot of stories.
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Na michoro inakuambia hadithi nyingi.
00:58
If I can ask an indiscreet question,
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Kama nikiuliza swali la kidadisi,
00:59
how many of you have tattoos?
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wangapi wenu wana michoro?
01:03
A few, but not most.
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Wachache, lakini sio wengi.
01:04
What happens if Facebook, Google, Twitter, LinkedIn,
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Nini kitatokea kama Facebook, Google,
Twita, LinkedIn,
Twita, LinkedIn,
01:07
cell phones, GPS, Foursquare, Yelp, Travel Advisor,
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simu za mikononi, vihisio, Foursquare,
Yelp, Travel Advisor,
Yelp, Travel Advisor,
01:10
all these things you deal with every day
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vyote hivi unavyoshughulika navyo
kila siku
kila siku
01:13
turn out to be electronic tattoos?
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zinageuka kua michoro ya elektroniki?
01:15
And what if they provide as much information
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Na kama je vinatoa taarifa nyingi
01:17
about who and what you are as any tattoo ever would?
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kuhusu wewe ni nani kama michoro
inavyofanya?
inavyofanya?
01:22
What's ended up happening over the past few decades
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Kilichotokea miongo michache iliopita
01:24
is the kind of coverage that you had as a head of state
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ni aina ya kinga anayopata kama mkuu
wa nchi
wa nchi
01:27
or as a great celebrity
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au mtu mkubwa mashuhuri
01:30
is now being applied to you every day by all these people
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sasa inatumika kila siku na watu wote hawa
01:33
who are Tweeting, blogging, following you,
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ambao wana twiti, blogu, wanaokufuata,
01:36
watching your credit scores and what you do to yourself.
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wanaoangalia alama zako za mikopo na
unachojifanyia mwenyewe.
unachojifanyia mwenyewe.
01:40
And electronic tattoos also shout.
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Na michoro ya elektroniki pia ina kelele.
01:44
And as you're thinking of the consequences of that,
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Na unapofikiria matokeo ya hayo,
01:47
it's getting really hard to hide from this stuff, among other things,
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inakua ngumu kujificha kutoka kwa hivi
vitu pamoja na vingine,
vitu pamoja na vingine,
01:50
because it's not just the electronic tattoos,
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kwa sababu sio tu michoro ya elektroniki,
01:52
it's facial recognition that's getting really good.
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ni utambuaji uso unaokua mzuri kweli.
01:56
So you can take a picture with an iPhone and get all the names,
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Hivyo unaweza chukua picha na iPhone
na kupata majina yote,
na kupata majina yote,
02:00
although, again, sometimes it does make mistakes. (Laughter)
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japo, tena, mara nyingine inakosea.
(Kicheko)
(Kicheko)
02:04
But that means you can take a typical bar scene like this,
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Lakini inamaanisha unaweza chukua picha ya
baa kama hii,
baa kama hii,
02:07
take a picture, say, of this guy right here,
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chukua picha, sema, kama huyu mtu hapa,
02:11
get the name, and download all the records
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pata jina, na pakua kumbukumbu zote
02:15
before you utter a word or speak to somebody,
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kabla hujasema neno au ongea na mtu
02:19
because everybody turns out to be
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maana kila mtu anaishia kua
02:20
absolutely plastered by electronic tattoos.
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ameandikwa kabisa na michoro ya
elektroniki.
elektroniki.
02:24
And so there's companies like face.com that now have
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Hivyo kuna makampuni kama face.com
ambayo sasa yana
ambayo sasa yana
02:26
about 18 billion faces online.
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takribani nyuso bilioni 18 mtandaoni.
Hichi kilitokea kwenye hii kampuni.
02:30
Here's what happened to this company.
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02:31
[Company sold to Facebook, June 18, 2012...]
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[Kampuni imeuzwa kwa Facebook, Juni 18, 2012...]
02:34
There are other companies that will place a camera
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Kuna makampuni mengine yangeweka kamera
02:37
like this — this has nothing to do with Facebook —
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kama hivi - hii haihusiani na Facebook -
02:39
they take your picture, they tie it to the social media,
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wanachukua picha yako, na kuilinganisha
mitandaoni
mitandaoni
02:41
they figure out you really like to wear black dresses,
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wanagundua unapenda kuvaa magauni meusi,
02:44
so maybe the person in the store comes up and says,
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hivyo mtu kwenye duka anakuja na kusema,
02:46
"Hey, we've got five black dresses
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"Vipi, tuna magauni meusi matano
02:48
that would just look great on you."
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ambayo yangekupendeza sana wewe."
02:52
So what if Andy was wrong?
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Basi kama je Andy alikosea?
02:54
Here's Andy's theory.
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Hii hapa kanuni ya Andy.
02:55
[In the future, everybody will be world famous for 15 minutes.]
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[Mbeleni, kila mtu atakua maarufu dakika 15.]
02:57
What if we flip this?
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Je kama tukigeuza hili?
02:58
What if you're only going to be anonymous for 15 minutes? (Laughter)
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Je kama utakua haujulikani kwa
dakika 15 tu? (Kicheko)
dakika 15 tu? (Kicheko)
03:03
Well, then, because of electronic tattoos,
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Basi, tena, kwa sababu ya michoro ya
elektroniki,
elektroniki,
03:06
maybe all of you and all of us are very close to immortality,
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labda nyie wote na sisi wote tuko karibu
sana na ukosefu wa maadili,
sana na ukosefu wa maadili,
03:10
because these tattoos will live
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kwa sababu hii michoro itaishi
03:12
far longer than our bodies will.
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mda mrefu zaidi ya miili yetu.
03:15
And if that's true, then what we want to do
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Na kama ni kweli, tunachotaka kufanya
03:16
is we want to go through four lessons from the Greeks
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ni tunataka kupitia mambo manne kutoka kwa
Wagiriki
Wagiriki
03:20
and one lesson from a Latin American.
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na jambo moja kutoka kwa Mmarekani
wa Kusini.
wa Kusini.
03:23
Why the Greeks?
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Kwanini Wagiriki?
03:25
Well, the Greeks thought about what happens
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Wagiriki walifikiria kitakachotokea
03:27
when gods and humans and immortality mix for a long time.
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pale miungu na binadamu na ukosefu wa
maadili ukijichanganya kwa mda mrefu.
maadili ukijichanganya kwa mda mrefu.
03:32
So lesson number one: Sisyphus.
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Hivyo somo la kwanza: Sisyphus.
03:35
Remember? He did a horrible thing, condemned for all time
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Unakumbuka? Alifanya kitu kibaya,
kuhukumiwa kwa siku zote
kuhukumiwa kwa siku zote
03:38
to roll this rock up, it would roll back down,
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kupandisha hili jiwe juu, litarudi
tena chini,
tena chini,
03:40
roll back up, roll back down.
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viringisha juu, viringika chini.
03:42
It's a little like your reputation.
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Ni kidogo kama kua na sifa.
03:44
Once you get that electronic tattoo,
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Unapopata mchoro wa elektroniki,
03:46
you're going to be rolling up and down for a long time,
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utakua unaviringika juu na chini kwa
mda mrefu,
mda mrefu,
03:49
so as you go through this stuff,
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hivyo unapopitia haya mambo,
03:51
just be careful what you post.
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kua tu mwangalifu unachoweka.
03:54
Myth number two: Orpheus, wonderful guy,
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Dhana namba mbili: Orpheus, mtu mzuri,
03:57
charming to be around, great partier, great singer,
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anavutia kua nae, mzuri kwenye sherehe,
mwimbaji mzuri,
mwimbaji mzuri,
04:01
loses his beloved, charms his way into the underworld,
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kapoteza mpendwa wake, anajibahatishia
njia ya kuzimu
njia ya kuzimu
04:04
only person to charm his way into the underworld,
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mtu pekee kujibahatisha njia ya kuzimu,
04:07
charms the gods of the underworld,
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akavutia miungu ya kuzimu,
04:09
they release his beauty on the condition
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wamuachie mrembo wake na sharti
04:12
he never look at her until they're out.
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asimtazame kamwe mpaka watoke.
04:15
So he's walking out and walking out and walking out
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Hivyo anatoka na kutoka na kutoka
04:17
and he just can't resist. He looks at her, loses her forever.
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na anashindwa kujizuia. Anamuangalia,
anampoteza milele.
anampoteza milele.
04:21
With all this data out here, it might be a good idea
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Na taarifa yote hii huko nje, inaweza kua
wazo zuri
wazo zuri
04:24
not to look too far into the past of those you love.
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kutokuangalia mbali sana kwenye ya
kale ya uwapendao.
kale ya uwapendao.
04:30
Lesson number three: Atalanta.
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Somo namba tatu: Atalanta.
04:33
Greatest runner. She would challenge anybody.
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Mkimbiaji bora. Anashindana na yeyote.
04:37
If you won, she would marry you.
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Kama ukishinda, angekuoa.
04:40
If you lost, you died.
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Kama ukishindwa, unakufa.
04:43
How did Hippomenes beat her?
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Hippomenes alimshinda vipi?
04:45
Well, he had all these wonderful little golden apples,
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Alikua na matofaa madogo ya dhahabu,
04:47
and she'd run ahead, and he'd roll a little golden apple.
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na angekimbia mbele, na kuangusha
tofaa dogo la dhahabu.
tofaa dogo la dhahabu.
04:50
She'd run ahead, and he'd roll a little golden apple.
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Angempita, na kuangusha tofaa la dhahabu.
04:52
She kept getting distracted. He eventually won the race.
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Akaendelea kukengeushwa. Hatimae
akashinda mbio.
akashinda mbio.
04:56
Just remember the purpose as all these little golden apples
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Kumbuka tu kusudi haya matofaa
madogo ya dhahabu
madogo ya dhahabu
04:59
come and reach you and you want to post about them
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yanakuja na kukufikia na unataka kuzituma
05:02
or tweet about them or send a late-night message.
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au kuzitwiti au kutuma ujumbe
usiku wa manane.
usiku wa manane.
05:05
And then, of course, there's Narcissus.
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Na kisha, bila shaka, kuna Narcissus.
05:09
Nobody here would ever be accused or be familiar with Narcissus.
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Hakuna mtu hapa anaweza kutuhumiwa
au kumjua Narcissus.
au kumjua Narcissus.
05:12
(Laughter)
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(Kicheko)
05:15
But as you're thinking about Narcissus,
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Lakini unapofikira kuhusu Narcissus,
05:17
just don't fall in love with your own reflection.
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usipende tumuonekano wako mwenyewe.
05:21
Last lesson, from a Latin American:
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Mwisho, kutoka kwa Muamerika wa Kusini:
05:23
This is the great poet Jorge Luis Borges.
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Huyu ni mshairi maarufu Jorge Luis Borges.
05:26
When he was threatened by the thugs
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Alipotishiwa na majambazi
05:27
of the Argentine military junta,
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wa jeshi la serikali ya Argentina,
05:30
he came back and said, "Oh, come on,
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alirudi na kusema, "Ah, wacha nawe,
05:32
how else can you threaten, other than with death?"
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utatisha vipi, kama sio kwa kifo?"
05:35
The interesting thing, the original thing,
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Kitu cha kuvutia, kitu cha asili,
05:38
would be to threaten somebody with immortality.
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ilikua kutishia mtu na ukosefu wa maadili.
05:42
And that, of course, is what we are all
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Na, bila shaka, ndo tulivyo
05:43
now threatened with today because of electronic tattoos.
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sasa tunatishika leo kwa sababu ya
michoro ya elekroniki.
michoro ya elekroniki.
05:47
Thank you.
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Asanteni.
05:48
(Applause)
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(Makofi)
ABOUT THE SPEAKER
Juan Enriquez - FuturistJuan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.
Why you should listen
A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.
Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.
Juan Enriquez | Speaker | TED.com