TED2013
Juan Enriquez: Your online life, permanent as a tattoo
Juan Enriquez: Vaše spletno življenje, trajno kot tetovaža
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Kaj pa, če se je Andy Warhol motil, in v prihodnosti ne bomo 15 minut slavni, ampak le 15 minut anonimni? V tem kratkem govoru bo Juan Enriquez predstavil presenetljivo dolgotrajne posledice spletnega deljenja naših informacij, in kako le-te uničujejo našo zasebnost. Z njim bomo dobili vpogled v mitologijo starih Grkov, in seznanil nas bo z elektronskimi tetovažami.
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio
Double-click the English transcript below to play the video.
00:13
All right, so let's take
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Vzemimo na primer
00:14
four subjects that obviously go together:
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štiri teme, ki so očitno povezane med seboj:
00:17
big data, tattoos, immortality and the Greeks.
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veliko podatkov, tetovaže, nesmrtnost in Grke.
00:21
Right?
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V redu?
00:22
Now, the issue about tattoos is that,
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Težava pri tetovažah je ta,
00:26
without a word, tattoos really do shout.
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da nam brez besed veliko povedo.
00:30
[Beautiful]
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Čudovito.
00:34
[Intriguing]
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Očarljivo.
00:36
So you don't have to say a lot.
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Ni ti potrebno veliko povedati.
00:39
[Allegiance]
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Zvestoba.
00:43
[Very intimate]
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Zelo intimno.
00:47
[Serious mistakes]
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Hude napake.
00:50
(Laughter)
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(smeh)
00:54
And tattoos tell you a lot of stories.
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Tetovaže povedo veliko zgodb.
00:58
If I can ask an indiscreet question,
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Če smem vprašati,
00:59
how many of you have tattoos?
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koliko od vas ima tetovažo?
01:03
A few, but not most.
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Nekaj, a ne večina.
01:04
What happens if Facebook, Google, Twitter, LinkedIn,
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Kaj se zgodi, če se Facebook, Google, Twitter, LinkedIn,
01:07
cell phones, GPS, Foursquare, Yelp, Travel Advisor,
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mobiteli, navigacijske naprave, Yelp, Travel Advisor,
01:10
all these things you deal with every day
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vse te zadeve, ki jih dnevno uporabljate,
01:13
turn out to be electronic tattoos?
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spremenijo v elektronske tetovaže?
01:15
And what if they provide as much information
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Kaj pa, če nudijo več informacij
01:17
about who and what you are as any tattoo ever would?
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o tem, kdo in kaj ste, kot pa tetovaža?
01:22
What's ended up happening over the past few decades
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V zadnjih nekaj desetletjih, se je pozornost,
01:24
is the kind of coverage that you had as a head of state
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kakršne so bili deležni predsedniki držav
01:27
or as a great celebrity
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ali pa super zvezdniki,
01:30
is now being applied to you every day by all these people
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preusmerila na vas, s pomočjo ljudi,
01:33
who are Tweeting, blogging, following you,
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ki vam tvitajo, sledijo vašemu blogu,
01:36
watching your credit scores and what you do to yourself.
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opazujejo vaš bančni račun in kar počnete v prostem času.
01:40
And electronic tattoos also shout.
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Tudi elektronske tetovaže so zelo zgovorne.
01:44
And as you're thinking of the consequences of that,
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Ko pa razmišljaš o posledicah,
01:47
it's getting really hard to hide from this stuff, among other things,
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sej je tem zadevam zelo težko izogniti, med drugim zato,
01:50
because it's not just the electronic tattoos,
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ker ni težava le v elektronskih tetovažah,
01:52
it's facial recognition that's getting really good.
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ampak tudi v prepoznavnosti obraza.
01:56
So you can take a picture with an iPhone and get all the names,
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Z Iphonom lahko posnameš fotografijo, in imena ljudi se samodejno napišejo.
02:00
although, again, sometimes it does make mistakes. (Laughter)
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Čeprav to ne deluje vedno brezhibno.
02:04
But that means you can take a typical bar scene like this,
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To pa pomeni, da lahko posnameš fotografijo v nekem baru,
02:07
take a picture, say, of this guy right here,
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izbereš nekega posameznika,
02:11
get the name, and download all the records
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izveš njegovo ime, in posledično vse njegove podatke.
02:15
before you utter a word or speak to somebody,
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To pa brez spregovoriti besede z njim,
02:19
because everybody turns out to be
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kajti čisto vsak posameznik
02:20
absolutely plastered by electronic tattoos.
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ima na sebi neke vrste elektronsko tetovažo.
02:24
And so there's companies like face.com that now have
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Obstajajo podjetja, kot je face.com, ki imajo shranjenih
02:26
about 18 billion faces online.
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preko 18 milijard obrazov.
02:30
Here's what happened to this company.
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Temu podjetju pa se je zgodilo to:
02:31
[Company sold to Facebook, June 18, 2012...]
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[Podjetje prodano Facebooku, 18. junija 2013...]
02:34
There are other companies that will place a camera
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So tudi druga podjetja, ki postavijo fotoaparat,
02:37
like this — this has nothing to do with Facebook —
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kot je tale, - tole nima nikakršne veze s Facebookom-,
02:39
they take your picture, they tie it to the social media,
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posnamejo fotografijo, jo povežejo s socialnimi omrežji
02:41
they figure out you really like to wear black dresses,
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in ugotovijo, da zelo radi nosite črne obleke.
02:44
so maybe the person in the store comes up and says,
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Nato prodajalec iz trgovine pristopi do vas in vam reče,
02:46
"Hey, we've got five black dresses
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da nudi čudovite črne obleke,
02:48
that would just look great on you."
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ki bi se vam odlično prilegale.
02:52
So what if Andy was wrong?
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Kaj pa, če se Andy moti?
02:54
Here's Andy's theory.
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To je njegova teorija.
02:55
[In the future, everybody will be world famous for 15 minutes.]
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V prihodnosti bo vsak posameznik slaven za 15 minut.
02:57
What if we flip this?
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Kaj pa, če obrnemo to trditev?
02:58
What if you're only going to be anonymous for 15 minutes? (Laughter)
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Kaj pa, če bo vsak posameznik anonimen za 15 minut?
03:03
Well, then, because of electronic tattoos,
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Zaradi elektronskih tetovaž,
03:06
maybe all of you and all of us are very close to immortality,
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bomo morda stopili korak bliže nesmrtnosti,
03:10
because these tattoos will live
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kajti te tetovaže bodo živele
03:12
far longer than our bodies will.
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veliko dlje od naših teles.
03:15
And if that's true, then what we want to do
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Če je to resnica, bi morali
03:16
is we want to go through four lessons from the Greeks
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slediti štirim naukom starih Grkov
03:20
and one lesson from a Latin American.
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in enemu iz Latinske Amerike.
03:23
Why the Greeks?
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Zakaj prav od Grkov?
03:25
Well, the Greeks thought about what happens
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Zato, ker so Grki razmišljali,
03:27
when gods and humans and immortality mix for a long time.
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kaj se zgodi, ko se bogovi, smrtniki in nesmrtnost mešajo veliko časa.
03:32
So lesson number one: Sisyphus.
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Prvi nauk: Sizif.
03:35
Remember? He did a horrible thing, condemned for all time
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Se spomnite? Storil je hudo napako, bil obsojen za večne čase
03:38
to roll this rock up, it would roll back down,
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na kotaljenje skale na vrh, skala se je nato skotalila nazaj dol,
03:40
roll back up, roll back down.
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pa spet gor, dol, gor, dol.
03:42
It's a little like your reputation.
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Nekako tako, kot vaš sloves.
03:44
Once you get that electronic tattoo,
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Ko enkrat dobiš elektronsko tetovažo,
03:46
you're going to be rolling up and down for a long time,
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se boš dolgo časa kotalil gor in dol,
03:49
so as you go through this stuff,
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zato je dobro preveriti,
03:51
just be careful what you post.
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kaj objaviš na splet.
03:54
Myth number two: Orpheus, wonderful guy,
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Mit številka dve: Orfej, čudovit mož,
03:57
charming to be around, great partier, great singer,
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zelo očarljiv, pravi žurer, odličen pevec,
04:01
loses his beloved, charms his way into the underworld,
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izgubi svojo drago, odide ponjo v podzemlje,
04:04
only person to charm his way into the underworld,
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in je edini, ki mu to uspe.
04:07
charms the gods of the underworld,
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Tam očara bogove podzemlja
04:09
they release his beauty on the condition
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in oni izpustijo njegovo drago pod pogojem,
04:12
he never look at her until they're out.
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da se on nikoli ne ozre, dokler ne prideta na površje.
04:15
So he's walking out and walking out and walking out
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Torej on hodi, hodi in hodi,
04:17
and he just can't resist. He looks at her, loses her forever.
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in se ne more upreti skušnjavi. Ozre se in jo za vedno izgubi.
04:21
With all this data out here, it might be a good idea
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Z vsemi temi dostopnimi podatki, bi bila dobra ideja ta,
04:24
not to look too far into the past of those you love.
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da se ne oziramo preveč v preteklost za našimi ljubljenimi.
04:30
Lesson number three: Atalanta.
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Lekcija številka tri: Atalanta.
04:33
Greatest runner. She would challenge anybody.
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Najhitrejša tekačica. Vsakega bi izzvala.
04:37
If you won, she would marry you.
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Če bi ti zmagal, bi se s tabo poročila.
04:40
If you lost, you died.
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Če bi izgubil, bi umrl.
04:43
How did Hippomenes beat her?
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Kako jo je Hipomenes premagal?
04:45
Well, he had all these wonderful little golden apples,
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Imel je čudovita zlata jabolka.
04:47
and she'd run ahead, and he'd roll a little golden apple.
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Ona je stekla naprej, on pa je zakotalil svoje zlato jabolko.
04:50
She'd run ahead, and he'd roll a little golden apple.
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Stekla je naprej, on pa je zakotalil malo zlato jabolko.
04:52
She kept getting distracted. He eventually won the race.
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Njo je to čisto zmedlo, in on jo je premagal.
04:56
Just remember the purpose as all these little golden apples
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Spomnite se namena, ko vas dohitijo tale zlata jabolka,
04:59
come and reach you and you want to post about them
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in jih vi želite objaviti,
05:02
or tweet about them or send a late-night message.
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tvitati o njih ali poslati sporočilo.
05:05
And then, of course, there's Narcissus.
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Na koncu pa je tu še Narcis.
05:09
Nobody here would ever be accused or be familiar with Narcissus.
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Nihče od vas ga verjetno ne pozna.
05:12
(Laughter)
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(smeh)
05:15
But as you're thinking about Narcissus,
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Vendar, ko o njem razmišljate,
05:17
just don't fall in love with your own reflection.
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se ne zaljubit v lasten odsev.
05:21
Last lesson, from a Latin American:
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Zadnja lekcija iz Latinske Amerike:
05:23
This is the great poet Jorge Luis Borges.
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to je veliki poet Jorge Luis Borges.
05:26
When he was threatened by the thugs
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Ko so mu grozili zlikovci
05:27
of the Argentine military junta,
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iz argentinske vojaške hunte,
05:30
he came back and said, "Oh, come on,
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je prišel nazaj in jim dejal:
05:32
how else can you threaten, other than with death?"
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"Samo s smrtjo lahko grozite."
05:35
The interesting thing, the original thing,
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Zanimiva in originalna zamisel pa bi bila,
05:38
would be to threaten somebody with immortality.
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da bi nekomu grozil z nesmrtnostjo.
05:42
And that, of course, is what we are all
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In prav to se dogaja nam,
05:43
now threatened with today because of electronic tattoos.
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ko se nam grozi z elektronskimi tetovažami.
05:47
Thank you.
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Hvala.
05:48
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Juan Enriquez - FuturistJuan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.
Why you should listen
A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.
Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.
Juan Enriquez | Speaker | TED.com