ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com
TED2013

Juan Enriquez: Your online life, permanent as a tattoo

Juan Enriquez: 你的網上生活, 變成永遠的紋身

Filmed:
1,746,210 views

假使 Andy Warhol 是錯的,我們不是作十五分鐘的名人,而是只能匿名十五分鐘? 在這短短的演講中,Juan Enriquez 細看網上分享意外地永恆的後果。他又分享了我們怎能活用古希臘的智慧來處理「電子紋身」。
- Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio

Double-click the English transcript below to play the video.

00:13
All right, so let's take
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好,讓我們談談
00:14
four subjects主題 that obviously明顯 go together一起:
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四件顯然相關的事物:
00:17
big data數據, tattoos紋身, immortality不朽 and the Greeks希臘人.
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巨量資料、紋身、永生和希臘。
00:21
Right?
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沒錯吧?
00:22
Now, the issue問題 about tattoos紋身 is that,
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說到紋身,它有個特點就是
00:26
without a word, tattoos紋身 really do shout.
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不需用到一個字就能有力的傳達。
00:30
[Beautiful美麗]
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[美麗]
00:34
[Intriguing奇妙]
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[迷人]
00:36
So you don't have to say a lot.
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所以你根本不需要長篇大論。
00:39
[Allegiance忠誠]
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[聯盟]
00:43
[Very intimate親密]
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[極度親密]
00:47
[Serious嚴重 mistakes錯誤]
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[嚴重錯誤]
00:50
(Laughter笑聲)
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(笑聲)
00:54
And tattoos紋身 tell you a lot of stories故事.
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紋身又可以敘述很多不同的故事。
00:58
If I can ask an indiscreet輕率 question,
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我可以問個輕率的問題嗎:
00:59
how many許多 of you have tattoos紋身?
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在座各位有誰紋身?
01:03
A few少數, but not most.
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有幾位,還不算多數。
01:04
What happens發生 if FacebookFacebook的, Google谷歌, Twitter推特, LinkedInLinkedIn,
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如果你每天會使用的
像是 Facebook、Google、Twitter、LinkedIn、
01:07
cell細胞 phones手機, GPS全球定位系統, Foursquare四方, Yelp喊叫, Travel旅行 Advisor顧問,
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手機、全球定位系統、
Foursquare、Yelp、Travel Advisor
01:10
all these things you deal合同 with every一切 day
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這類科技
01:13
turn out to be electronic電子 tattoos紋身?
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全都成了電子紋身會怎樣?
01:15
And what if they provide提供 as much information信息
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又假設它們跟傳統的紋身般
01:17
about who and what you are as any tattoo ever would?
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能夠傳達自我,又會怎麼樣?
01:22
What's ended結束 up happening事件 over the past過去 few少數 decades幾十年
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事實上,經過了數十年
01:24
is the kind of coverage覆蓋 that you had as a head of state
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元首級或巨星級的人
01:27
or as a great celebrity名人
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才有的曝光度
01:30
is now being存在 applied應用的 to you every一切 day by all these people
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現在每天都發生在我們身上,
01:33
who are Tweeting啁啾, blogging寫博客, following以下 you,
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這些關注、訂閱、追蹤你的社群網站用戶,
01:36
watching觀看 your credit信用 scores分數 and what you do to yourself你自己.
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正檢視著你的信用評分
以及觀察所有你的一舉一動。
01:40
And electronic電子 tattoos紋身 also shout.
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而電子紋身一樣很能溝道一切。
01:44
And as you're thinking思維 of the consequences後果 of that,
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在你想着電子紋身所帶來的後果,
01:47
it's getting得到 really hard to hide隱藏 from this stuff東東, among其中 other things,
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一分一秒過去,你愈來愈難避過它們,
01:50
because it's not just the electronic電子 tattoos紋身,
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因為現今不只是電子紋身,
01:52
it's facial面部 recognition承認 that's getting得到 really good.
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人面識別科技也愈來愈精準了。
01:56
So you can take a picture圖片 with an iPhone蘋果手機 and get all the names,
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光用 iPhone 拍張照就可以看到每個人的名字,
02:00
although雖然, again, sometimes有時 it does make mistakes錯誤. (Laughter笑聲)
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雖然,好吧,有時候並不是百分百準確。(笑聲)
02:04
But that means手段 you can take a typical典型 bar酒吧 scene現場 like this,
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不過這又表示,例如這酒吧的畫面,
02:07
take a picture圖片, say, of this guy right here,
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你拍張照,就拿這人的臉孔來說,
02:11
get the name名稱, and download下載 all the records記錄
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你可以找出他的名字,
然後下載他所有的電子紀錄。
02:15
before you utter說出 a word or speak說話 to somebody,
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你連一句話都不用說,
02:19
because everybody每個人 turns out to be
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因為我們每個人身上,
02:20
absolutely絕對 plastered抹灰 by electronic電子 tattoos紋身.
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全身都遍布著電子紋身。
02:24
And so there's companies公司 like face面對.comCOM that now have
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甚至 face.com 這類公司,在網路上
02:26
about 18 billion十億 faces面孔 online線上.
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紀錄了大約 180 億個臉孔。
02:30
Here's這裡的 what happened發生 to this company公司.
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而這是這家公司的結果
02:31
[Company公司 sold出售 to FacebookFacebook的, June六月 18, 2012...]
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[ 2012 年 6 月 18 日,Facebook 收購了這家公司]
02:34
There are other companies公司 that will place地點 a camera相機
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有的公司也會放個
02:37
like this — this has nothing to do with FacebookFacebook的
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這樣的相機 – 完全與 Facebook 無關 –
02:39
they take your picture圖片, they tie領帶 it to the social社會 media媒體,
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拍下你的照片後,再置入社會媒體,
02:41
they figure數字 out you really like to wear穿 black黑色 dresses禮服,
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他們便發現你很喜歡穿黑裙子,
02:44
so maybe the person in the store商店 comes up and says,
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這時候店員可能會走過來跟你說:
02:46
"Hey, we've我們已經 got five black黑色 dresses禮服
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「嘿! 我們進了五件
02:48
that would just look great on you."
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肯定很適合你的黑裙子。」
02:52
So what if Andy安迪 was wrong錯誤?
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那麼 Andy 是不是錯了?
02:54
Here's這裡的 Andy's安迪的 theory理論.
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這是Andy的想法,
02:55
[In the future未來, everybody每個人 will be world世界 famous著名 for 15 minutes分鐘.]
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[在未來,人人都會是十五分鐘的名人。]
02:57
What if we flip翻動 this?
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假設我們把這句翻過來,
02:58
What if you're only going to be anonymous匿名 for 15 minutes分鐘? (Laughter笑聲)
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變成 [你只能默默無聞十五分鐘]? (笑聲)
03:03
Well, then, because of electronic電子 tattoos紋身,
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嗯,有了電子紋身,
03:06
maybe all of you and all of us are very close to immortality不朽,
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我們可能已經很接近永生了,
03:10
because these tattoos紋身 will live生活
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因為這些電子紋身
03:12
far longer than our bodies身體 will.
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遠比我們肉體的壽命長。
03:15
And if that's true真正, then what we want to do
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而如果這是真的,那麼我們要
03:16
is we want to go through通過 four lessons教訓 from the Greeks希臘人
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從古希臘學四堂課,
03:20
and one lesson from a Latin拉丁 American美國.
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還有從拉丁美洲學一課。
03:23
Why the Greeks希臘人?
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為什麼是希臘?
03:25
Well, the Greeks希臘人 thought about what happens發生
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嗯,長久以來希臘人思考著
03:27
when gods and humans人類 and immortality不朽 mix混合 for a long time.
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神、人和永生牽扯在一起的後果。
03:32
So lesson number one: Sisyphus西西弗斯.
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第一課:西西弗斯。
03:35
Remember記得? He did a horrible可怕 thing, condemned譴責 for all time
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記得他嗎?他犯了罪,受譴責要
03:38
to roll this rock up, it would roll back down,
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將一塊巨石推上山,
然後巨石又會滾下山腳。
03:40
roll back up, roll back down.
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永無止境地推上,滾下,
03:42
It's a little like your reputation聲譽.
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就像你的聲譽:
03:44
Once一旦 you get that electronic電子 tattoo,
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一當你有了電子紋身,
03:46
you're going to be rolling壓延 up and down for a long time,
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你就會一直推上又滾下,
03:49
so as you go through通過 this stuff東東,
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所以你下次上網,
03:51
just be careful小心 what you post崗位.
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千萬要留意你po了什麼。
03:54
Myth神話 number two: Orpheus奧菲斯, wonderful精彩 guy,
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第二個神話:俄爾甫斯。他人不錯,
03:57
charming迷人 to be around, great partierpartier, great singer歌手,
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有魅力,是個社交好手,又很會歌唱。
04:01
loses失去 his beloved心愛, charms魅力 his way into the underworld地獄,
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失去他的愛人後,他便闖入地獄
04:04
only person to charm魅力 his way into the underworld地獄,
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他是唯一能夠用魅力闖入地獄的人
04:07
charms魅力 the gods of the underworld地獄,
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打動了地府眾神。
04:09
they release發布 his beauty美女 on the condition條件
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結果祂們答應釋放俄爾甫斯的嬌妻,
04:12
he never look at her until直到 they're out.
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但走出地獄之前絕
對不能回頭看自己的妻子。
04:15
So he's walking步行 out and walking步行 out and walking步行 out
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他走了又走,
04:17
and he just can't resist. He looks容貌 at her, loses失去 her forever永遠.
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但終究忍不住回頭看了她,
就此永遠失去了她。
04:21
With all this data數據 out here, it might威力 be a good idea理念
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網路有這麼多人的個人資訊,
04:24
not to look too far into the past過去 of those you love.
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我們應該小心不要太深入地
查看親朋好友的過去。
04:30
Lesson number three: Atalanta亞特蘭大.
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第三課:阿塔蘭塔。
04:33
Greatest最大 runner跑步者. She would challenge挑戰 anybody任何人.
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她跑得很快,很愛挑戰他人。
04:37
If you won韓元, she would marry結婚 you.
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誰跑贏了她就能娶她。
04:40
If you lost丟失, you died死亡.
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但輸的人都要受死。
04:43
How did HippomenesHippomenes beat擊敗 her?
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希波墨尼斯是怎樣贏的?
04:45
Well, he had all these wonderful精彩 little golden金色 apples蘋果,
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他有這些美麗的金蘋果,
04:47
and she'd run ahead, and he'd他會 roll a little golden金色 apple蘋果.
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每當阿塔蘭塔跑過他,
他就滾出一顆金蘋果,
04:50
She'd run ahead, and he'd他會 roll a little golden金色 apple蘋果.
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再跑過他,他就再丟出一顆金蘋果。
04:52
She kept不停 getting得到 distracted分心. He eventually終於 won韓元 the race種族.
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阿塔蘭塔不停被分心,
最後希波墨尼斯就贏了賽跑。
04:56
Just remember記得 the purpose目的 as all these little golden金色 apples蘋果
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在這些金蘋果引誘你去
04:59
come and reach達到 you and you want to post崗位 about them
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po文、推特、或是在深夜傳訊息時,
05:02
or tweet鳴叫 about them or send發送 a late-night深夜 message信息.
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要想想你本來目的是什麼。
05:05
And then, of course課程, there's Narcissus水仙.
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對了,當然,有納西瑟斯。
05:09
Nobody沒有人 here would ever be accused被告 or be familiar with Narcissus水仙.
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我想這兒沒人會熟悉納西瑟斯
(英:Narcissus;是自戀,Narcissism 的來源字)
05:12
(Laughter笑聲)
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(笑聲)
05:15
But as you're thinking思維 about Narcissus水仙,
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但當你在笑納西瑟斯的同時,
05:17
just don't fall秋季 in love with your own擁有 reflection反射.
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不要戀上自己的倒影。
05:21
Last lesson, from a Latin拉丁 American美國:
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最後,從一名拉美人身上所學的一堂課:
05:23
This is the great poet詩人 Jorge喬治 Luis路易斯 Borges博爾赫斯.
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他是博爾赫斯,偉大的詩人。
05:26
When he was threatened受威脅 by the thugs打手
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當他被阿根廷軍政府
05:27
of the Argentine阿根廷 military軍事 junta軍政府,
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的惡棍脅迫的時候,
05:30
he came來了 back and said, "Oh, come on,
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他說:「噢,來吧!
05:32
how else其他 can you threaten威脅, other than with death死亡?"
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除死亡以外,你還能怎威脅我?」
05:35
The interesting有趣 thing, the original原版的 thing,
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有趣又獨創的方法
05:38
would be to threaten威脅 somebody with immortality不朽.
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就是用不死來威脅人。
05:42
And that, of course課程, is what we are all
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當然,這正是我們目前
05:43
now threatened受威脅 with today今天 because of electronic電子 tattoos紋身.
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應付電子紋身威脅的方法。
05:47
Thank you.
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謝謝。
05:48
(Applause掌聲)
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(鼓掌聲)
Translated by Ivy Cheang
Reviewed by Liu Pei-Xin

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ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com