TEDxMidAtlantic
Dan Bell: Inside America's dead shopping malls
丹·贝尔: 美国废弃的购物中心
Filmed:
Readability: 3.7
2,097,290 views
一座商场走向毁灭后会发生什么？电影制作人丹·贝尔带我们走进被废弃的商业建筑，极其幽默而诗意地向我们描述了衰颓中的消费主义、年轻文化和给我们的启发。
Double-click the English transcript below to play the video.
00:12
In the last couple of years,
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在过去的几年里，
我制作了所谓的“废弃的商场系列”。
00:14
I have produced what I call
"The Dead Mall Series,"
"The Dead Mall Series,"
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32部关于废弃商场的短片，
数量还在增加。
数量还在增加。
00:16
32 short films and counting
about dead malls.
about dead malls.
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00:19
Now, for those of you who are
not familiar with what a dead mall is,
not familiar with what a dead mall is,
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如果你们不熟悉什么是废弃的商场，
它就是一座商场，
00:23
it's basically a shopping mall
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00:26
that has fallen into hard times.
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陷入了艰难的境地。
00:29
So it either has few shops
and fewer shoppers,
and fewer shoppers,
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所以要么它里面的商店和顾客越来越少，
要么它被弃置，坍塌成一片废墟。
00:32
or it's abandoned and crumbling into ruin.
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00:37
No sale at Penny's.
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Penny's不打折了。
（笑声）
00:38
(Laughter)
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我开始制作这个系列的时候
00:40
I started producing this series
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是2015年初，
00:42
in early 2015
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00:45
after going through
kind of a dark period in my life
kind of a dark period in my life
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在我经历了人生中的低谷之后，
我那时候不想再做电影了，
00:48
where I just didn't want
to create films anymore.
to create films anymore.
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我收起了相机，
00:51
I put my camera away
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00:53
and I just stopped.
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直接甩手不干了。
00:56
So in 2015, I decided to make
a short film about the Owings Mills Mall.
a short film about the Owings Mills Mall.
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在2015年，我决定做一个
介绍Owings Mills商场的短片。
介绍Owings Mills商场的短片。
01:03
Owings Mills Mall opened in 1986.
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Owings Mills商场开业于1986年。
我应该知道这个，
因为开业那天我就在现场。
因为开业那天我就在现场。
01:06
I should know because
I was there on opening day.
I was there on opening day.
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01:10
I was there with my family,
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我和我的家人一起，
和巴尔的摩的每家每户一起，
01:11
along with every other
family in Baltimore,
family in Baltimore,
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01:16
and you had to drive around
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你得开车绕来绕去
01:17
for 45 minutes
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45分钟，
01:19
just to find a parking spot.
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就为了找到一个停车位。
所以你能想象，
01:21
So if you can imagine,
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01:22
that's not happening at the malls today.
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今天的任何一个商场开业
都不会再有这样的盛况了。
都不会再有这样的盛况了。
01:25
My first mall job that I had as a teenager
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我少年时期的第一份商场的工作
01:28
was at a sporting goods store
called Herman's World of Sports.
called Herman's World of Sports.
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是在一家叫“Herman的体育世界”的
运动用品店里。
运动用品店里。
01:33
Maybe you remember.
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可能你记得。
（唱）Herman的体育世界。
01:34
(Singing) Herman's World of Sports.
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你们记得这个吗？
01:36
You guys remember that?
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（笑声）
01:38
(Laughter)
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是的，我在女鞋店里工作过。
01:39
Yeah, so I worked in a lady's shoe store.
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01:44
I worked in a leather goods store,
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也在皮革制品店里工作过，
01:46
and I also worked in a video store,
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还在影像店里工作过，
01:52
and not being one who was
very fond of the retail arts --
very fond of the retail arts --
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作为一个并不是很喜欢
销售艺术的人——
销售艺术的人——
01:58
(Laughter)
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（笑声）
02:01
I got fired from every single job.
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每一份工作我都被炒鱿鱼了。
（笑声）
02:04
(Laughter)
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02:06
In between these low-paying retail jobs,
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在这些薪水低廉的销售工作中，
02:11
I did what any normal teenager did
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我做了90年代每一个正常的青少年
都会做的事。
02:14
in the 1990s.
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02:16
I shoplifted.
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我偷东西了。
02:20
I'm just kidding.
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我开玩笑的。
我和我的朋友在商场里逛。
02:21
I hung out with my friends at the mall.
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（笑声）
02:23
(Laughter)
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02:24
Everyone's like, "Oh my God,
what kind of talk is this?"
what kind of talk is this?"
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你们可能觉得，“我的天呐，
这是什么演讲啊？”
这是什么演讲啊？”
（笑声）
02:28
(Laughter)
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02:33
Hanging out at the mall could be fun,
but it could be really lame, too,
but it could be really lame, too,
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逛商场可能会很愉快，
但是也可能很没品，
但是也可能很没品，
02:36
like sharing a cigarette
with a 40-year-old unemployed mall rat
with a 40-year-old unemployed mall rat
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比如和40岁的无业游民
分享一根香烟，
分享一根香烟，
02:41
who has put on
black lipstick for the night
black lipstick for the night
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而他昨天晚上还涂了黑色口红，
而那时候你刚从最低
工资的工作中歇口气。
工资的工作中歇口气。
02:45
while you're on your break
from your crappy minimum wage job.
from your crappy minimum wage job.
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02:52
As I stand here today,
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今天我站在这里的时候，
02:55
Owings Mills has been gutted
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Owings Mills已经被彻底清空，
02:58
and it's ready for the wrecking ball.
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拆迁的大锤已经准备好了。
03:02
The last time I was there,
it was in the evening,
it was in the evening,
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我最后一次去那里的时候是个傍晚，
大概是他们关闭商场的三天前。
03:05
and it was about three days
before they closed the mall for good.
before they closed the mall for good.
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03:10
And you kind of felt --
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你感觉好像——
商场倒闭的消息从未公开，
03:12
they never announced the mall was closing,
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但你就是有这种感觉，
这种不祥的预感，
这种不祥的预感，
03:14
but you had this sort of feeling,
this ominous feeling,
this ominous feeling,
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有什么事要发生了，
03:16
that something big was going to happen,
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03:19
like it was the end of the road.
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就像一条路走到了尽头。
03:22
It was a very creepy walk
through the mall.
through the mall.
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我在商场里走过了一段非常可怕的路。
我给你们看一下。
03:25
Let me show you.
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03:34
(Music)
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（音乐）
03:59
So when I started producing
"The Dead Mall Series,"
"The Dead Mall Series,"
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当我开始制作“废弃的商场系列”时，
04:01
I put the videos up onto YouTube,
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我把这些视频放在了YouTube上，
04:03
and while I thought they were interesting,
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当时我觉得它们很有趣，
04:05
frankly I didn't think others
would share the enthusiasm
would share the enthusiasm
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可是说实话我不觉得
别人对于一个如此
别人对于一个如此
单调而压抑的话题也会感兴趣。
04:09
for such a drab and depressing topic.
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04:14
But apparently I was wrong,
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但是很显然我错了，
04:15
because a lot of people
started to comment.
started to comment.
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很多人开始评论留言。
一开始留言是——
04:17
And at first the comments were like --
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04:21
basically like, "Oh my God,
that's the mall from my childhood.
that's the mall from my childhood.
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基本上都是“哦我的上帝，
这是我小时候就在的商场。
这是我小时候就在的商场。
发生了什么？”
04:24
What happened?"
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04:26
And then I would get comments
from people who were like,
from people who were like,
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然后我开始收到人们的留言，
04:29
"There's a dead mall in my town.
You should come and film it."
You should come and film it."
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“我们这儿也有个倒闭的商场，
你应该来拍一拍。”
你应该来拍一拍。”
04:33
So I started to travel around
the mid-Atlantic region
the mid-Atlantic region
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于是我开始在中大西洋地区往来，
04:38
filming these dead malls.
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拍摄这些倒闭的商场。
有些还开着门。
04:40
Some were open.
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04:42
Some were abandoned.
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有些已经被遗弃了。
04:44
It was kind of always hard
to get into the ones that were abandoned,
to get into the ones that were abandoned,
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想进入那些被遗弃的商场有点困难，
04:48
but I somehow always found a way in.
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但是我总能找到办法进去。
（笑声）
04:51
(Laughter)
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那些还开着门的商场，
04:53
The malls that are still open,
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他们总会做一样的奇怪事情——
像倒闭的商场一样，
像倒闭的商场一样，
04:57
they always do this weird thing --
like the dead malls.
like the dead malls.
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他们会留下三家商店，
05:00
They'll have three stores left,
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但是他们会尽量好好装扮，
05:01
but they try to spruce it up
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05:03
to make it appear
like things are on the up-and-up.
like things are on the up-and-up.
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让这几家店看起来
蒸蒸日上的样子。
蒸蒸日上的样子。
05:07
For example,
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比如，
你会看到一家空空荡荡的商店，
05:09
you'll have an empty store
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大门被拉下来了。
05:11
and they bring the gate down.
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05:12
So at Owings Mills, for example,
they put this tarp over the gate.
they put this tarp over the gate.
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在Owings Mills，比如说，
他们给大门罩上防水布，
他们给大门罩上防水布，
对吧？
05:17
Right?
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05:18
And it's got a stock photo
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然后上面有一张宣传照片，
05:21
of a woman who is so happy
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一个看起来非常开心的女人，
05:24
and she's holding a blouse,
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她拿着一件衬衫，
就像这样——
05:26
and she's like --
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05:27
(Laughter)
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（笑声）
05:31
And then there's a guy
standing next to her, with, like,
standing next to her, with, like,
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然后她旁边站着一个男人，拿着
05:33
an espresso cup, and he's like --
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一个咖啡杯，他就这样——
05:36
(Laughter)
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（笑声）
然后照片还写着，“哪阵风把你吹来了？”
05:38
And it says, "What brings you today?"
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05:43
(Laughter)
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（笑声）
05:44
I wanted to be scared and depressed.
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我是想要觉得害怕压抑的好吗，
拜托。
05:47
Thank you.
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05:51
So the comments just kept pouring in
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所以评论一直大量地涌来，
05:56
on the videos,
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堆积在我的这些视频下面。
评论来自全国各地，
后来甚至覆盖到全世界。
后来甚至覆盖到全世界。
05:58
from all over the country,
and then all over the world.
and then all over the world.
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06:03
And I started to think,
this could really be something,
this could really be something,
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这让我开始思考，这可能是个好事，
但是我必须有创意，因为，
06:05
but I had to get creative,
because I'm like,
because I'm like,
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人们坐在那里看我在空荡荡的
商场里晃悠，能看多久？
商场里晃悠，能看多久？
06:07
how long are people going to sit and watch
me waddling through an empty mall?
me waddling through an empty mall?
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（笑声）
06:13
(Laughter)
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06:17
So the original episodes
I filmed with an iPhone.
I filmed with an iPhone.
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一开始的几集，
我是用苹果手机录下来的，
我是用苹果手机录下来的，
我拿着手机在商场里走来走去，
06:21
So I'd walk through the mall
with an iPhone, and, you know.
with an iPhone, and, you know.
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06:25
Like that.
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就像这样。
06:27
(Laughter)
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（笑声）
保安们——因为这些商场，
他们不欢迎摄影——
他们不欢迎摄影——
06:28
And security -- because malls,
they don't like photography --
they don't like photography --
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06:32
so the security would come up and be like,
"Put that away," and I'm like, "OK."
"Put that away," and I'm like, "OK."
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所以保安们就走过来说，“把那个收起来。”
然后我就说，“好好好。”
然后我就说，“好好好。”
所以后来我必须更有想象力，更狡猾，
06:36
So I had to get creative and sneaky,
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06:38
so I started using a hidden camera
and different techniques
and different techniques
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我开始用隐藏摄像头和不同的技术
06:42
to get the footage that I needed,
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来获取我需要的素材。
06:43
and basically what I wanted to do
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基本上我想做的，
06:46
was make the video
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就是制作这个视频，
06:48
like it was a first-person experience,
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会像第一人称角度的经历，
就像你坐着——
06:50
like you are sitting --
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06:54
put your headphones on
watching the screen --
watching the screen --
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戴着耳机，看着屏幕——
06:56
it's like, you're there in the video,
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你就感觉自己在视频里面，
基本上就在玩视频游戏。
06:58
like a video game, basically.
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07:02
I also started to use music,
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我也开始用音乐，
07:05
collaborating with artists
who create music called vaporwave.
who create music called vaporwave.
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和一些制作蒸汽波音乐的艺术家合作。
07:08
And vaporwave is a music genre
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蒸汽波是一种音乐类型，
从2010年初开始在网络上流行。
07:11
that emerged in the early 2010s
among internet communities.
among internet communities.
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07:15
Here's an example.
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这里有一段。
07:16
(Music)
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（音乐）
07:48
That's by an artist named Disconscious
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这是一位名叫Disconscious的
艺术家制作的，
艺术家制作的，
07:52
from an album he did
called "Hologram Plaza."
called "Hologram Plaza."
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在他的专辑《全息广场》中收录。
07:54
So if you look that up,
you can hear more of those tunes.
you can hear more of those tunes.
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如果你搜索一下，
会听到更多的这种曲调。
会听到更多的这种曲调。
蒸汽波不仅是一种艺术形式，
它更像是一场运动。
它更像是一场运动。
07:57
Vaporwave is more than an art form.
It's like a movement.
It's like a movement.
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08:01
It's nihilistic, it's angsty,
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它是无政府主义的，它是焦虑的，
08:04
but it's somehow comforting.
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但是它也是舒缓的。
08:06
The whole aesthetic is a way of dealing
with things you can't do anything about,
with things you can't do anything about,
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整个的艺术都是一种
面对你无能为力之事的方式，
面对你无能为力之事的方式，
08:12
like no jobs, or sitting in your parents'
basement eating ramen noodles.
basement eating ramen noodles.
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比如失业，比如坐在你父母的
地下室里吃方便面。
地下室里吃方便面。
08:17
Vaporwave came out of this generation's
desire to express their hopelessness,
desire to express their hopelessness,
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蒸汽波被这一代人用来表达他们的绝望，
08:21
the same way that
the pre-internet generation did
the pre-internet generation did
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就像互联网出现前的人们
在美食广场里呆坐着一样。
08:25
sitting around in the food court.
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08:29
One of my favorite malls
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我最喜欢的商场之一，
08:32
I've been to
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在我去过的商场里面，
08:34
is in Corpus Christi,
and it's called the Sunrise Mall.
and it's called the Sunrise Mall.
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是在Corpus Christi一家
名叫日出商场的地方。
名叫日出商场的地方。
08:38
When I was a kid,
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在我小的时候，
08:40
my favorite thing to do was watch movies,
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我最喜欢做的事就是看电影，
我会把电影来来回回反复地看。
08:42
and I used to watch movies
over and over and over again.
over and over and over again.
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而我最喜欢的电影之一
是《比利金传奇》。
是《比利金传奇》。
08:45
And one of my favorite films
was "The Legend of Billie Jean."
was "The Legend of Billie Jean."
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08:51
Now, for those of you who have seen
"The Legend of Billie Jean,"
"The Legend of Billie Jean,"
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你们当中看过《比利金传奇》的人，
都知道这是部伟大的电影，
08:54
you'll know that it's a great film.
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08:57
I love it.
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我很喜欢。
08:59
And Helen Slater and Christian Slater --
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海伦·斯雷特和克里斯蒂安·斯雷特——
如果你不知道，
他们其实没有血缘关系。
他们其实没有血缘关系。
09:00
and if you didn't know,
they are not related.
they are not related.
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很多人以为他们是兄妹，但其实不是。
09:03
Many people thought that they
were brother and sister. They're not.
were brother and sister. They're not.
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总之，日出商场作为拍摄地之一
出现在这部电影里。
出现在这部电影里。
09:06
But anyway, Sunrise Mall was used
in the film as a filming location.
in the film as a filming location.
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09:09
The mall is exactly the same
as it was in 1984.
as it was in 1984.
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日出商场和1984年的样子一模一样。
09:15
We're talking 32 years later.
Let me show you.
Let me show you.
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已经32年以后了，让我给你们看看。
（视频）丹·贝尔：比利金跑过喷泉，
09:18
(Video) Dan Bell: And here's Billie Jean
running across the fountain,
running across the fountain,
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09:22
being chased by Hubie Pyatt's friends.
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被胡比·派特的朋友们追着。
09:26
And she jumps over here.
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她从这里跳过去。
09:31
And you can see the shot right here
is what it looks like today.
is what it looks like today.
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你能看到这里的镜头，
就和今天看起来一样。
就和今天看起来一样。
09:37
It's pretty incredible.
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这很神奇。
我是说，真的，完全一样。
09:39
I mean, honestly, it's exactly the same.
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09:43
And there they are
falling in the fountain,
falling in the fountain,
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还有这里他们落进喷泉里，
09:45
and she runs up the stairs.
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她顺着楼梯跑上去。
这里的镜头把一切都拍得很好。
09:46
This is a nice shot
of the whole thing here.
of the whole thing here.
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09:53
Dan Bell: I love that so much.
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丹·贝尔：我太爱这个了。
（笑声）
09:55
(Laughter)
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09:57
I always think in my head,
if I owned a dead mall --
if I owned a dead mall --
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我一直在脑海里想，
如果我有一座倒闭的商场——
如果我有一座倒闭的商场——
10:01
why don't they embrace their vintage look?
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为什么不让他们
保留那些原始的样子呢？
保留那些原始的样子呢？
开家酒吧，
10:04
Put in a bar,
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10:06
like, put vegan food in the food court
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在美食广场开一家素食店，
邀请千禧一代和嬉皮士们
10:11
and invite millennials and hipsters
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来吃吃喝喝，
10:15
to come and drink and eat,
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10:17
and I guarantee you within three weeks
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我跟你保证三周以内，
H&M和李维斯都会砸着门想进来开店。
10:19
H&M and Levi's will be banging
on the door trying to get space.
on the door trying to get space.
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我不知道他们为什么不这么做，
10:24
I don't know why they don't do this,
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10:25
but apparently,
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但是很显然，
这只是我的想象，整天都这样。
10:27
it's only in my mind, it goes all day.
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（笑声）
10:30
(Laughter)
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10:34
Anyway, in closing --
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总而言之——
（笑声）
10:35
(Laughter)
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10:39
When they first asked me to do this talk,
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当他们请我来做这个演讲的时候，
10:42
I said,
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我说，
10:44
"Do you have the right person?"
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“你们确定没找错人？”
（笑声）
10:46
(Laughter)
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10:51
These talks are supposed
to be kind of inspiring and --
to be kind of inspiring and --
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这些演讲应该是发人深省的，而且——
（笑声）
10:54
(Laughter)
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11:00
I remembered something, though.
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有的事情我还是记得的。
我三四年前放下了摄像机，
11:02
I put my camera down
three or four years ago,
three or four years ago,
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11:08
and it took going to these malls
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走过了这些商场
才再一次振奋起来。
11:12
for me to be inspired again.
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11:16
And to see my audience
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看到我的观众们，
还有全球各地给我留言的人们说，
11:19
and people from all over the world
writing me and saying,
writing me and saying,
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11:22
"God, I love your videos,"
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“天啊，我爱你的视频，”
这感觉棒极了。
11:24
is incredible.
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11:27
I don't know how to even explain it,
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我甚至不知道怎么解释，
11:29
as an artist,
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作为一名艺术家，
这是多么有成就感的事。
11:30
how fulfilling that is.
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如果你一年前告诉我，
11:32
If you would have told me a year ago
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11:35
that I would be standing on this stage
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我会站在这个舞台上，
11:38
talking to all of you wonderful people,
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给你们这些超棒的人演讲，
我根本不会相信。
11:41
I would have never believed it.
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11:42
I am humbled
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我很惭愧，
并且非常感激。
11:44
and so appreciative.
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11:46
Thank you very much.
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谢谢大家。
（掌声）
11:47
(Applause)
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ABOUT THE SPEAKER
Dan Bell - FilmmakerDan Bell films urban decay.
Why you should listen
Dan Bell's narrative films and documentaries have screened at national and international film festivals. His critically acclaimed documentary web-shows, "Dead Mall Series" and "Dead Motel Series" have a devoted fan base worldwide. Bell new show, "Another Dirty Room," explores nasty hotel rooms. His documentary feature, "Margie and Scott" is slated for release in spring of 2017.
Dan Bell | Speaker | TED.com