TEDWomen 2015
Elizabeth Nyamayaro: An invitation to men who want a better world for women
Elizabeta Nijamaijaro (Elizabeth Nyamayaro): Poziv muškarcima koji žele bolji svet za žene
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1,411,968 views
Širom sveta žene se još uvek bore za jednakost u osnovnim pritanjima kao što su pravo da voze i da se udaju kada same izaberu. Međutim, kako regrutovati sve, muškarce i žene, kao saveznike za promenu? Upoznajte Elizabetu Nijamaijaro, koja je pokrenula #HeForShe Tviter kampanju koja je generisala 1,2 milijarde razgovora o svetu sa više jednakosti. Ona nas sve poziva da se pridružimo kao saveznici u našoj zajedničkoj ljudskosti.
Elizabeth Nyamayaro - Political scientist
Elizabeth Nyamayaro is the Senior Advisor to the Under Secretary-General and Executive Director of UN Women, as well as head of UN Women's blockbuster HeForShe initiative. Full bio
Elizabeth Nyamayaro is the Senior Advisor to the Under Secretary-General and Executive Director of UN Women, as well as head of UN Women's blockbuster HeForShe initiative. Full bio
Double-click the English transcript below to play the video.
00:13
I will always remember
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Zauvek ću pamtiti
00:15
the first time I met the girl
in the blue uniform.
in the blue uniform.
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kada sam prvi put srela
devojku u plavoj uniformi.
devojku u plavoj uniformi.
00:21
I was eight at the time,
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Tada sam imala osam godina,
00:24
living in the village with my grandmother,
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živela sam u selu sa svojom bakom,
00:27
who was raising me and other children.
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koja je odgajala mene i drugu decu.
00:31
Famine had hit my country of Zimbabwe,
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Glad je pogodila moju zemlju Zimbabve
00:36
and we just didn't have enough to eat.
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i mi prosto nismo imali dovoljno hrane.
00:40
We were hungry.
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Bili smo gladni.
00:43
And that's when the girl
in the blue uniform
in the blue uniform
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Tada je devojka u plavoj uniformi
00:47
came to my village with the United Nations
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došla u moje selo
sa Ujedinjenim nacijama
sa Ujedinjenim nacijama
00:50
to feed the children.
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da bi nahranila decu.
00:53
As she handed me my porridge,
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Dok mi je pružala moju kašu,
00:56
I asked her why she was there,
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pitala sam je zašto je tu
00:59
and without hesitation, she said,
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i bez oklevanja rekla je:
01:03
"As Africans, we must uplift
all the people of Africa."
all the people of Africa."
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„Kao Afrikanci, moramo podići
ceo afrički narod.”
ceo afrički narod.”
01:11
I had absolutely no idea what she meant.
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Nisam je uopšte razumela.
01:14
(Laughter)
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(Smeh)
Ipak, zapamtila sam njene reči.
01:16
But her words stuck with me.
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01:20
Two years later,
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Dve godine kasnije
01:21
famine hit my country for the second time.
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glad je pogodila moju zemlju po drugi put.
01:26
My grandmother had no choice
but to send me to the city
but to send me to the city
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Moja baka nije imala drugog izbora
osim da me pošalje u grad
osim da me pošalje u grad
01:30
to live with an aunt
I had never met before.
I had never met before.
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da živim sa tetkom
koju pre toga nikad nisam srela.
koju pre toga nikad nisam srela.
01:35
So at the age of 10,
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Tako sam se sa deset godina
01:37
I found myself in school
for the very first time.
for the very first time.
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našla u školi po prvi put
01:42
And there, at the city school,
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i tamo, u gradskoj školi,
01:45
I would experience
what it was to be unequal.
what it was to be unequal.
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iskusiću šta znači ne biti jednak.
01:50
You see, in the village,
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Vidite, u selu smo svi bili jednaki.
01:52
we were all equal.
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01:55
But in the eyes and the minds
of the other kids,
of the other kids,
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Međutim, u očima i glavi druge dece
01:58
I was not their equal.
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ja nisam bila jednaka njima.
02:01
I couldn't speak English,
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Nisam znala engleski
02:03
and I was way behind
in terms of reading and writing.
in terms of reading and writing.
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i zaostajala sam dosta
u čitanju i pisanju.
u čitanju i pisanju.
02:09
But this feeling of inequality
would get even more complex.
would get even more complex.
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Ovo osećanje nejednakosti
postaće čak još složenije.
postaće čak još složenije.
02:14
Every school holiday
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Svaki školski raspust
02:16
spent back in the village
with my grandmother
with my grandmother
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proveden u selu sa mojom bakom
02:19
made me consciously aware
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učinio me je svesnijom nejednakosti
02:22
of the inequalities
this incredible opportunity
this incredible opportunity
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koju je ova neverovatna prilika
02:25
had created within my own family.
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stvorila unutar moje porodice.
02:30
Suddenly, I had much more
than the rest of my village.
than the rest of my village.
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Odjednom sam imala mnogo više
od ostatka mog sela
od ostatka mog sela
02:35
And in their eyes,
I was no longer their equal.
I was no longer their equal.
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i u njihovim očima
više nisam bila jednaka njima.
više nisam bila jednaka njima.
02:41
I felt guilty.
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Osećala sam krivicu.
02:44
But I thought about the girl
in the blue uniform,
in the blue uniform,
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Međutim, razmišljala sam
o devojci u plavoj uniformi
o devojci u plavoj uniformi
02:48
and I remember thinking,
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i sećam se da sam mislila:
02:50
"That's who I want to be --
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„To je neko ko želim da budem -
02:53
someone like her,
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neko kao ona,
02:55
someone who uplifts other people."
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neko ko podiže ostale ljude.”
02:59
This childhood experience
led me to the United Nations,
led me to the United Nations,
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Ovo iskustvo iz detinjstva
dovelo me je do Ujedinjenih nacija
dovelo me je do Ujedinjenih nacija
03:04
and to my current role with UN Women,
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i moje trenutne uloge u UN ženama,
03:07
where we are addressing
one of the greatest inequalities
one of the greatest inequalities
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gde se bavimo
jednom od najvećih nejednakosti
jednom od najvećih nejednakosti
03:11
that affects more than half
of the world's population --
of the world's population --
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koja pogađa više od polovine
svetske populacije -
svetske populacije -
03:15
women and girls.
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žene i devojke.
03:18
Today, I want to share with you
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Danas želim sa vama da podelim
03:20
a simple idea that seeks to uplift
all of us together.
all of us together.
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jednostavnu ideju
koja teži da nas sve podigne.
koja teži da nas sve podigne.
03:29
Eight months ago,
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Pre osam meseci
03:30
under the visionary leadership
of Phumzile Mlambo-Ngcuka,
of Phumzile Mlambo-Ngcuka,
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pod vizionarskim vođstvom
Pumzile Mlambo-Ngkuke,
Pumzile Mlambo-Ngkuke,
03:35
head of UN Women,
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predsedavajuće UN žena,
03:37
we launched a groundbreaking initiative
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pokrenuli smo revolucionarnu inicijativu
03:40
called HeForShe,
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nazvanu „On za nju”,
03:42
inviting men and boys
from around the world
from around the world
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pozivajući muškarce i dečake
iz celog sveta
iz celog sveta
03:45
to stand in solidarity
with each other and with women,
with each other and with women,
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da se solidarišu jedni sa drugima
i sa ženama
i sa ženama
03:49
to create a shared vision
for gender equality.
for gender equality.
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da bi stvorili zajedničku viziju
rodne jednakosti.
rodne jednakosti.
03:54
This is an invitation
for those who believe in equality
for those who believe in equality
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Ovo je poziv za one
koji veruju u jednakost
koji veruju u jednakost
03:58
for women and men,
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žena i muškaraca
04:01
and those who don't yet know
that they believe.
that they believe.
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i za one koji još uvek ne znaju da veruju.
04:05
The initiative is based on a simple idea:
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Inicijativa je zasnovana
na jednostavnoj ideji:
na jednostavnoj ideji:
04:09
that what we share is much more powerful
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da je ono što delimo mnogo moćnije
04:14
than what divides us.
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od onoga što nas deli.
04:16
We all feel the same things.
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Svi mi osećamo iste stvari.
04:19
We all want the same things,
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Svi mi želimo iste stvari,
04:22
even when those things
sometimes remain unspoken.
sometimes remain unspoken.
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čak i kada te stvari
ponekad ostanu neizgovorene.
ponekad ostanu neizgovorene.
04:28
HeForShe is about uplifting all of us,
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U inicijativi „On za nju”
radi se o podizanju svih nas,
radi se o podizanju svih nas,
žena i muškaraca zajedno.
04:31
women and men together.
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04:33
It's moving us towards
an inflection point for gender equality.
an inflection point for gender equality.
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To nas pomera
ka prekretničkoj tački jednakosti.
ka prekretničkoj tački jednakosti.
04:38
Imagine a blank page
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Zamislite praznu stranu
04:41
with one horizontal line
splitting it in half.
splitting it in half.
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sa horizontalnom linijom
koja je deli napola.
koja je deli napola.
04:45
Now imagine that women
are represented here,
are represented here,
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Sad zamislite da su žene
predstavljene ovde,
predstavljene ovde,
04:49
and men are represented here.
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a muškarci su predstavljeni ovde.
04:53
In our current population,
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U našoj sadašnjoj populaciji
04:55
HeForShe is about moving
the 3.2 billion men,
the 3.2 billion men,
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„On za nju” želi da pomeri
3,2 milijarde muškaraca,
3,2 milijarde muškaraca,
05:00
one man at a time,
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jednog po jednog muškarca,
05:02
across that line,
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preko te linije
05:04
so that ultimately,
men can stand alongside women
men can stand alongside women
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tako da na kraju muškarci
mogu da stoje pored žena
mogu da stoje pored žena
05:09
and be on the right side of history,
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i budu na pravoj strani istorije,
05:12
making gender equality a reality
in the 21st century.
in the 21st century.
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čineći rodnu jednakost
stvarnošću u 21. veku.
stvarnošću u 21. veku.
05:19
However, engaging men in the movement
would prove quite controversial.
would prove quite controversial.
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Ipak, uključivanje muškaraca u pokret
ispostaviće se kao prilično kontroverzno.
ispostaviće se kao prilično kontroverzno.
05:24
Why invite men? They are the problem.
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Zašto pozvati muškarce?
Oni su problem.
Oni su problem.
05:27
(Laughter)
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(Smeh)
05:29
In fact, men don't care, we were told.
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Zapravo, rečeno nam je
da muškarce nije briga.
da muškarce nije briga.
05:33
But something incredible happened
when we launched HeForShe.
when we launched HeForShe.
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Međutim, nešto neverovatno se desilo
kada smo pokrenuli „On za nju”.
kada smo pokrenuli „On za nju”.
05:38
In just three days, more than 100,000 men
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U samo tri dana više od 100 000 muškaraca
05:43
had signed up and committed
to be agents of change for equality.
to be agents of change for equality.
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se prijavilo i obavezalo
da budu nosioci promene za jednakost.
da budu nosioci promene za jednakost.
05:49
Within that first week, at least one man
in every single country in the world
in every single country in the world
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U prvoj nedelji najmanje jedan muškarac
u svakoj zemlji u svetu
u svakoj zemlji u svetu
05:56
stood up to be counted,
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ustao je da bude uračunat
05:59
and within that same week,
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i u toj istoj nedelji
06:01
HeForShe created more than
1.2 billion conversations on social media.
1.2 billion conversations on social media.
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„On za nju” je imala
više od 1,2 milijarde diskusija
više od 1,2 milijarde diskusija
na socijalnim mrežama
06:09
And that's when the emails
started pouring in,
started pouring in,
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i tada su mejlovi počeli da nadiru,
06:13
sometimes as many as a thousand a day.
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ponekad čak hiljadu dnevno.
06:19
We heard from a man out of Zimbabwe,
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Javio nam se čovek iz Zimbabvea
06:22
who, after hearing about HeForShe,
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koji je, nakon što je čuo za „On za nju”,
06:25
created a "husband school."
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napravio „školu za muževe”.
06:27
(Laughter)
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(Smeh)
06:29
He literally went around his village,
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Bukvalno je išao po svom selu,
06:32
hand-picking all of the men
that were abusive to their partners,
that were abusive to their partners,
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svojeručno birajući sve muškarce
koji su zlostavljali svoje partnerke
koji su zlostavljali svoje partnerke
06:37
and committed to turn them
into better husbands and fathers.
into better husbands and fathers.
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i obavezao se da ih pretvori
u bolje muževe i očeve.
u bolje muževe i očeve.
06:42
In Pune, India, a youth advocate
organized an innovative bicycle rally,
organized an innovative bicycle rally,
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U Puneu u Indiji
advokat za mlade organizovao je
advokat za mlade organizovao je
inovativnu biciklističku trku,
mobilišući 700 biciklista
mobilišući 700 biciklista
06:48
mobilizing 700 cyclists
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06:52
to share the HeForShe messages
within their own community.
within their own community.
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da podele „On za nju” poruku
sa svojom zajednicom.
sa svojom zajednicom.
06:57
In another impact story,
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U drugoj značajnoj priči
07:00
a man sent a very personal note
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muškarac je poslao veoma ličnu poruku
07:02
of something that had happened
in his own community.
in his own community.
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o nečemu što se desilo
u njegovoj zajednici.
u njegovoj zajednici.
07:06
He wrote,
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Napisao je:
07:09
"Dear Madam,
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„Draga gospođo,
07:11
I have lived all of my life
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ceo život sam živeo
07:13
next door to a man
who continuously beats up his wife.
who continuously beats up his wife.
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pored čoveka
koji konstantno tuče svoju ženu.
koji konstantno tuče svoju ženu.
07:19
Two weeks ago,
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Pre dve nedelje
07:21
I was listening to my radio,
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slušao sam radio
07:23
and your voice came on,
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i vaš glas se pojavio,
07:26
and you spoke about something
called the HeForShe,
called the HeForShe,
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i pričali ste o nečemu
što se zove „On za nju”
što se zove „On za nju”
07:30
and the need for men to play their role.
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i potrebi da muškarci
odigraju svoju ulogu.
odigraju svoju ulogu.
07:35
Within a few hours, I heard
the woman cry again next door,
the woman cry again next door,
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Kroz nekoliko sati čuo sam
ženu pored kako plače ponovo,
ženu pored kako plače ponovo,
07:40
but for the first time,
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ali po prvi put
07:43
I didn't just sit there.
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nisam samo sedeo.
07:45
I felt compelled to do something,
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Osećao sam da moram nešto da uradim,
07:48
so I went over
and I confronted the husband.
and I confronted the husband.
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te sam otišao tamo
i suprotstavio se mužu.
i suprotstavio se mužu.
07:53
Madam, it has been two weeks,
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Gospođo, prošle su dve nedelje,
07:57
and the woman has not cried since.
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a žena od tada nije plakala.
07:59
Thank you for giving me a voice."
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Hvala vam što ste mi dali glas.”
08:02
(Applause)
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(Aplauz)
08:08
Personal impact stories such as these
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Lične priče sa uticajem kao ove
08:11
show that we are tapping
into something within men,
into something within men,
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pokazuju da dodirujemo
nešto u muškarcima,
nešto u muškarcima,
08:16
but getting to a world
where women and men are equal
where women and men are equal
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ali da bi se došlo do sveta
u kome su žene i muškarci jednaki
u kome su žene i muškarci jednaki
08:19
is not just a matter
of bringing men to the cause.
of bringing men to the cause.
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nije dovoljno samo da muškarci
počnu da rade za cilj.
počnu da rade za cilj.
08:24
We want concrete, systematic,
structural change that can equalize
structural change that can equalize
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Mi želimo konkretnu, sistemsku,
strukturnu promenu koja može da izjednači
strukturnu promenu koja može da izjednači
08:31
the political, economic
and social realities for women and men.
and social realities for women and men.
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političke, ekonomske
i socijalne stvarnosti žena i muškaraca.
i socijalne stvarnosti žena i muškaraca.
08:37
We are asking men
to make concrete actions,
to make concrete actions,
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Tražimo od muškaraca
da preuzmu konkretne akcije,
da preuzmu konkretne akcije,
08:40
calling them to intervene
at a personal level,
at a personal level,
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pozivajući ih da intervenišu
na ličnom nivou,
na ličnom nivou,
08:43
to change their behavior.
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da promene svoje ponašanje.
Pozivamo vlade, kompanije, univerzitete
08:46
We are calling upon governments,
businesses, universities,
businesses, universities,
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da promene svoju politiku.
08:51
to change their policies.
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Želimo da muški lideri postanu uzori
08:54
We want male leaders to become role models
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08:58
and change agents
within their own institutions.
within their own institutions.
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i nosioci promene u svojim institucijama.
09:03
Already, a number of prominent men
and leaders have stepped up
and leaders have stepped up
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Već je ustalo nekoliko
uticajnih muškaraca i vođa
uticajnih muškaraca i vođa
09:07
and made some concrete
HeForShe commitments.
HeForShe commitments.
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i konkretno su se obavezali
prema „On za nju”.
prema „On za nju”.
09:11
In a few early success stories,
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U nekoliko ranih uspešnih priča
09:14
a leading French
hospitality company, Accord,
hospitality company, Accord,
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vodeća francuska bolnička kompanija, Akor,
09:18
has committed to eliminate the pay gap
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obavezala se da će ukinuti
razliku u platama
razliku u platama
09:22
for all of its 180,000 employees by 2020.
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za svih svojih 180 000 zaposlenih
do 2020. godine.
do 2020. godine.
09:27
(Applause)
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(Aplauz)
09:31
The government of Sweden,
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Švedska vlada
09:33
under its current feminist government,
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predvođena svojom feminističkom vladom,
09:36
has committed to close
both the employment and the pay gap
both the employment and the pay gap
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obavezala se da ukine razliku
u zapošljavanju i plaćanju
u zapošljavanju i plaćanju
09:41
for all of its citizens
within the current electoral term.
within the current electoral term.
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za sve svoje građane
tokom svog mandata.
tokom svog mandata.
09:46
In Japan, the University of Nagoya
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U Japanu Univerzitet Nagoje gradi,
09:50
is building, as part of
their HeForShe commitments,
their HeForShe commitments,
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kao deo svojih „On za nju” obaveza,
09:53
what will become one of Japan's
leading gender-research centers.
leading gender-research centers.
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ono što će postati jedan od vodećih
japanskih centara za rodna istraživanja.
japanskih centara za rodna istraživanja.
10:00
Now, eight months later,
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Sad, osam meseci kasnije,
10:03
a movement is building.
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pokret raste.
10:06
We are seeing men sign up
from every single walk of life,
from every single walk of life,
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Vidimo da se prijavljuju
muškarci iz svake oblasti života
muškarci iz svake oblasti života
10:10
and from every single corner in the world,
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i iz svakog dela sveta,
10:14
from the United Nations' own
Secretary-General Ban Ki-moon
Secretary-General Ban Ki-moon
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od generalnog sekretara Ujedinjenih nacija
Ban Ki Muna,
Ban Ki Muna,
10:18
to the Secretary-Generals of NATO
and the EU Council,
and the EU Council,
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do generalnih sekretara
NATO-a i EU skupštine,
NATO-a i EU skupštine,
10:24
from the prime minister of Bhutan
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od premijera Butana
10:26
to the president of Sierra Leone.
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do predsednika Sijera Leonea.
10:30
In Europe alone,
all the male EU Commissioners
all the male EU Commissioners
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Samo u Evropi, svi muškarci EU komesari
10:34
and the members of Parliament
of the Swedish and Iceland governments
of the Swedish and Iceland governments
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i članovi parlamenta
švedske i islandske vlade
švedske i islandske vlade
10:38
have signed up to be HeForShe.
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prijavili su se da budu „On za nju”.
10:41
In fact, one in 20 men in Iceland
has joined the movement.
has joined the movement.
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Zapravo, jedan od 20 muškaraca
u Islandu pridružio se pokretu.
u Islandu pridružio se pokretu.
10:48
The rallying call of our passionate
goodwill ambassador, Emma Watson,
goodwill ambassador, Emma Watson,
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Poziv naše strastvene ambasadorke
dobre volje, Eme Votson,
dobre volje, Eme Votson,
10:53
has garnered more than
five billion media impressions,
five billion media impressions,
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skupio je više od pet milijardi
medijskih utisaka,
medijskih utisaka,
10:57
mobilizing hundreds and thousands
of students around the world
of students around the world
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mobilišući stotine i hiljade
studenata širom sveta
studenata širom sveta
11:02
to create more than a hundred
HeForShe student associations.
HeForShe student associations.
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da naprave više od sto
„On za nju” studentskih asocijacija.
„On za nju” studentskih asocijacija.
11:08
Now this is the beginning
of the vision that HeForShe has
of the vision that HeForShe has
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Sad, ovo je početak vizije
koju „On za nju” ima za svet
koju „On za nju” ima za svet
11:13
for the world that we want to see.
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koji želimo da vidimo.
11:17
Einstein once said,
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Ajnštajn je jednom rekao:
11:19
"A human being is part of the whole ...
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„Ljudsko biće je deo celine....
11:24
but he experiences himself,
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ali doživljava sebe,
11:27
his thoughts and feelings,
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svoje misli i osećanja,
11:29
as something separate from the rest ...
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kao nešto odvojeno od ostatka...
11:32
This delusion
is a kind of prison for us ...
is a kind of prison for us ...
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Ova varka je jedna vrsta
zatvora za nas...
zatvora za nas...
11:36
Our task must be
to free ourselves from this prison
to free ourselves from this prison
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Naš zadatak mora biti
da se oslobodimo iz ovog zatvora
da se oslobodimo iz ovog zatvora
11:41
by widening our circle of compassion."
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šireći opseg naše saosećajnosti."
11:46
If women and men
are part of a greater whole,
are part of a greater whole,
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Ako su žene i muškarci deo veće celine,
11:50
as Einstein suggests,
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kao što je Ajnštajn predložio,
11:52
it is my hope that HeForShe
can help free us to realize
can help free us to realize
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moja je nada da nam „On za nju”
može pomoći da se oslobodimo
može pomoći da se oslobodimo
da shvatimo da nije rod
ono što nas definiše,
ono što nas definiše,
11:58
that it is not our gender that defines us,
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12:02
but ultimately, our shared humanity.
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već na kraju naša zajednička ljudskost.
12:07
HeForShe is tapping
into women's and men's dreams,
into women's and men's dreams,
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„On za nju” čini boljima
snove muškaraca i žena,
snove muškaraca i žena,
12:11
the dreams that we have for ourselves,
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snove koje imamo za sebe
12:14
and the dreams that we have
for our families, our children,
for our families, our children,
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i snove koje imamo
za naše porodice, našu decu,
za naše porodice, našu decu,
12:19
friends, communities.
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prijatelje, zajednice.
12:23
So that's what it is about.
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Dakle, o tome se radi.
12:26
HeForShe is about uplifting
all of us together.
all of us together.
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„On za nju” je o podizanju
svih nas zajedno.
svih nas zajedno.
12:34
Thank you.
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Hvala vam.
12:35
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Elizabeth Nyamayaro - Political scientistElizabeth Nyamayaro is the Senior Advisor to the Under Secretary-General and Executive Director of UN Women, as well as head of UN Women's blockbuster HeForShe initiative.
Why you should listen
Political scientist Elizabeth Nyamayaro is the senior advisor to the Under Secretary-General and Executive Director of UN Women. She has worked at the forefront of Africa’s development agenda for more than a decade in both the public and private sector, and has held positions with UNAIDS, the World Health Organization and the World Bank.
Nyamayaro is founder of Africa IQ, an innovative social impact organisation with a mission to promote Africa’s sustainable economic growth and development. She is also the driving force behind the @HeForShe campaign, which mobilized more than 100,000 men in every country around the globe. The campaign created 1.2 billion Twitter impressions in just one week, rallying men as advocates and change agents in ending the persisting inequalities faced by women and girls globally.
Elizabeth Nyamayaro | Speaker | TED.com