ABOUT THE SPEAKER
Ludwick Marishane - Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths.

Why you should listen

One day Ludwick Marishane and his best friend were sunbathing in the sweltering heat in their native Limpopo. Marishane's friend turned to him and said, "Man, why doesn't somebody invent something that you can just put on your skin and then you don't have to bathe?" Marishane, 17 at the time, thought: Yeah, why not? It took six months of research to develop a formula for a lotion that cleanses cheaply and easily -- especially important for the 2.5 billion people worldwide who lack proper access to water and sanitation.

DryBath has the same effect as anti-bacterial cleanser, but it's odorless and creates a biodegradable film that cleanes and moisturizes the skin. Five years later, it's now available on the market. Marishane has since enrolled at the University of Cape Town in South Africa and was named the Global Student Entrepreneur of the Year in 2011.

More profile about the speaker
Ludwick Marishane | Speaker | TED.com
TED@Johannesburg

Ludwick Marishane: A bath without water

路迪克.馬利珊:沒水照樣可以洗澡

Filmed:
1,694,188 views

如果你和成千上萬人一樣,每天都要走上一英里,才能找到一小灌水,你一定不會把如此珍貴的水用來洗澡。年輕企業家路迪克.馬利珊分享了他的心路歷程,風趣地描述他如何想出這個便宜、乾淨又方便的解決之道:「乾洗澡」——全球首款代替洗澡的乳液。
- Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths. Full bio

Double-click the English transcript below to play the video.

00:15
So I grew成長 up in Limpopo林波波, on the border邊境 of Limpopo林波波
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我在南非的林波波省長大
00:18
and Mpumalanga姆普馬蘭加, a little town called MotetemaMotetema.
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一個離普馬蘭加省不遠
叫Motetema的小鎮
00:21
Water and electricity電力 supply供應 are as unpredictable不可預料的
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這裡的水電供應
跟天氣一樣很不穩定
00:24
as the weather天氣, and growing生長 up in these tough強硬 situations情況,
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我就是在
這種艱困的環境中長大的
00:28
at the age年齡 of 17, I was relaxing放鬆 with a couple一對 of friends朋友
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17歲那年的冬天,我和幾個朋友
00:32
of mine in winter冬季, and we were sunbathing日光浴.
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正輕鬆地曬著太陽,做日光浴
00:34
The Limpopo林波波 sun太陽 gets得到 really hot in winter冬季.
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林波波省的冬天陽光宜人
00:38
So as we were sunbathing日光浴, my best最好 friend朋友 next下一個 to me says,
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正享受著日光浴時
我的好朋友突然問我
00:41
"Man, why doesn't somebody invent發明 something that you can
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欸!為什麼沒有人發明一種東西
00:44
just put on your skin皮膚 and then you don't have to bathe洗澡?"
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可以直接塗在身上,就不用洗澡了?
00:48
And I satSAT, and I was like, "Man, I would buy購買 that, eh?"
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聽完我馬上坐了起來,心想
酷喔!有的話我一定買!
00:51
So I went home, and I did a little research研究,
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回到家,我開始做一些研究
00:55
and I found發現 some very shocking觸目驚心 statistics統計.
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發現一些驚人的數據
00:58
Over 2.5 billion十億 people in the world世界 today今天
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全世界有超過25億人口
01:01
do not have proper正確 access訪問 to water and sanitation衛生.
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沒有穩定的自來水源
和健全的下水道設施
01:04
Four hundred and fifty五十 million百萬 of them are in Africa非洲,
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其中4億5千萬人在非洲
01:07
and five million百萬 of them are in South Africa非洲.
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又有5百萬人在南非
01:09
Various各個 diseases疾病 thrive興旺 in this environment環境,
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在這種環境中
01:12
the most drastic激烈 of which哪一個 is called trachoma沙眼.
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各種疾病肆虐
01:15
Trachoma沙眼 is an infection感染 of the eye due應有 to dirt污垢
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其中最恐怖的病叫 粒性結膜炎
(又名沙眼)
01:18
getting得到 into your eye. Multiple infections感染 of trachoma沙眼
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沙眼是一種因為眼睛進沙
進而感染的疾病
01:21
can leave離開 you permanently永久 blind.
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多處感染可能導致永久失明
01:24
The disease疾病 leaves樹葉 eight million百萬 people permanently永久 blind
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因為這種病而失明的病患
每年高達800萬人
01:28
each and every一切 year. The shocking觸目驚心 part部分 about it
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最諷刺的是,預防沙眼沒什麼訣竅
01:30
is that to avoid避免 being存在 infected感染 with trachoma沙眼,
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只要養成洗臉的好習慣
01:33
all you have to do is wash your face面對:
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就不用擔心沙眼找上你
01:35
no medicine醫學, no pills, no injections注射.
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不用吃藥也不用打針
01:38
So after seeing眼看 these shocking觸目驚心 statistics統計, I thought to myself,
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看完這些恐怖的數據後
01:41
"Okay, even if I'm not just doing it for myself
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我心想
01:43
and the fact事實 that I don't want to bathe洗澡, I at least最小 need
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這樣吧!
就算不是為了實現不洗澡的願望
01:46
to do it to try to save保存 the world世界." (Laughter笑聲)
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我也應該來拯救世界(笑聲)
01:48
So with my trusty可靠 little steed駿馬, my Nokia諾基亞 6234 cell細胞 phone電話 --
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所以,全靠這支神機
諾基亞6234
01:53
I didn't have a laptop筆記本電腦, I didn't have Internet互聯網 much,
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因為我沒有筆電,網路也不方便
01:56
except for the 20-rand-an-hour-rand一小時的 Internet互聯網 cafe咖啡店
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這邊只有一小時70塊的網咖
01:59
I did research研究 on Wikipedia維基百科, on Google谷歌, about lotions化妝水,
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我上維基百科和谷歌做功課
02:02
creams面霜, the compositions成分, the melting融化 points, the toxicities毒性 --
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找了和乳液、乳霜相關的各種資料
研究它們的成分、溶點和毒性
02:06
I did high school學校 science科學 --
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於是,我用高中自然課學過的概念
02:08
and I wrote down a little formula on a piece of paper,
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寫下了簡易配方
02:11
and it looked看著 like the KFC肯德基 special特別 spice香料, you know?
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還真像肯德基的獨門辣椒醬配方
02:15
So I was like, okay, so we've我們已經 got the formula ready準備.
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我心想,既然都有配方了
02:17
Now we need to get this thing into practice實踐.
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應該來實際做做看
02:20
Fast快速 forward前鋒 four years年份 later後來, after having written書面
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時間快轉到四年後
02:24
a 40-page-頁 business商業 plan計劃 on the cell細胞 phone電話,
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我用手機
02:26
having written書面 my patent專利 on the cell細胞 phone電話,
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寫了一份40頁的商業計畫書
和專利說明書
02:29
I'm the youngest最年輕的 patent-holder專利持有人 in the country國家,
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我成為全國最年輕的專利權人
02:31
and — ("No more bathing洗澡!") —
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我的專利就是-再也不用洗澡了!
02:34
I can't say any more than that. (Laughter笑聲)
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不解釋(笑聲)
02:37
I had invented發明 DryBathDryBath, the world's世界 first
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"乾洗澡"終於成功了!
02:40
bath-substituting浴代 lotion洗劑.
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世界上第一個
可以代替洗澡水的乳液
02:43
You literally按照字面 put it on your skin皮膚, and you don't have to bathe洗澡.
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只要把它塗在身上,就不用洗澡
02:48
(Laughter笑聲)
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(笑聲)
02:52
So after having tried試著 to make it work in high school學校
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高中時
02:55
with the limited有限 resources資源 I had, I went to university大學,
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我用有限的資源研發乾洗澡
02:58
met會見 a few少數 people, got it into practice實踐,
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上大學後
03:01
and we have a fully充分 functioning功能 product產品 that's ready準備
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我和一些朋友
終於把構想變為現實
03:04
to go to the market市場. It's actually其實 available可得到 on the market市場.
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乾洗澡也就這樣上市了
03:07
So we learned學到了 a few少數 lessons教訓 in commercializing商業化
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為此
我們也學會如何行銷
03:10
and making製造 DryBathDryBath available可得到.
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如何滿足客戶需求
03:12
One of the things we learned學到了 was that poor較差的 communities社區
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我們發現貧困人家
03:14
don't buy購買 products製品 in bulk.
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不會大量購買
03:17
They buy購買 products製品 on demand需求. A person in Alex亞歷克斯
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而是用多少買多少
03:19
doesn't buy購買 a box of cigarettes香煙. They buy購買 one cigarette香煙
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Alex的居民不會買整盒香菸來抽
(約翰尼斯堡的貧民區)
03:22
each day, even though雖然 it's more expensive昂貴.
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即便要花比較多的錢,
他們還是一次買一支
03:24
So we packaged包裝 DryBathDryBath in these innovative創新 little sachets香囊.
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所以我們設計了乾洗澡隨身包
03:27
You just snap them in half, and you squeeze it out.
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只要對折,就可以擠出來用
03:30
And the cool part部分 is, one sachet香包 substitutes代用品 one bath
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更酷的是
03:33
for five rand蘭特.
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一包不到20塊就可以洗一次澡
03:35
After creating創建 that model模型, we also learned學到了 a lot
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在建立模式的過程中
03:38
in terms條款 of implementing實施 the product產品.
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我們發現
03:40
We realized實現 that even rich豐富 kids孩子 from the suburbs郊區
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連郊區那些有錢人家的小孩
03:42
really want DryBathDryBath. (Laughter笑聲)
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都很喜歡乾洗澡 (笑聲)
03:44
At least最小 once一旦 a week.
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每個禮拜至少要用一次
03:47
Anyway無論如何, we realized實現 that we could save保存 80 million百萬 liters
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總之,他們每少洗一次澡
03:49
of water on average平均 each time they skipped跳過 a bath,
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就可省下8000萬公升的洗澡水
03:52
and also we would save保存 two hours小時 a day for kids孩子
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鄉下孩子們
03:55
who are in rural鄉村 areas, two hours小時 more for school學校,
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每天就多兩個小時上課
03:58
two hours小時 more for homework家庭作業,
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多兩個小時做功課
04:00
two hours小時 more to just be a kid孩子.
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多兩個小時享受童年
04:03
After seeing眼看 that global全球 impact碰撞, we narrowed收窄 it down
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看到這些國際影響之後
04:06
to our key value proposition主張,
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我們歸納出產品的價值和訴求
04:08
which哪一個 was cleanliness清潔度 and convenience方便.
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主打-乾淨方便
04:10
DryBathDryBath is a rich豐富 man's男人的 convenience方便
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乾洗澡不僅可以給有錢人方便
04:13
and a poor較差的 man's男人的 lifesaver救星.
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還能救窮人的命
04:15
Having put the product產品 into practice實踐, we are actually其實 now
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量產後
04:19
on the verge邊緣 of selling銷售 the product產品
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我們準備把產品賣給跨國企業
04:21
onto a multinational跨國 to take it to the retail零售 market市場,
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再由跨國企業銷往零售市場
04:24
and one question I have for the audience聽眾 today今天 is,
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我還想問大家一個問題
04:27
on the gravel碎石 roads道路 of Limpopo林波波,
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像我在這種環境長大
04:30
with an allowance津貼 of 50 rand蘭特 a week,
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每週零用錢不到200塊的年輕人
04:33
I came來了 up with a way for the world世界 not to bathe洗澡.
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都能發明乾洗澡
04:37
What's stopping停止 you? (Applause掌聲)
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到底還有什麼理由讓你停滯不前?
(掌聲)
04:39
I'm not doneDONE yet然而. I'm not doneDONE yet然而.
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我還沒講完,我還沒講完
04:42
And another另一個 key thing that I learned學到了 a lot
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整個過程中
04:45
throughout始終 this whole整個 process處理,
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另外一大收穫就是
04:47
last year Google谷歌 named命名 me as one of the brightest young年輕 minds頭腦 in the world世界.
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去年,我被谷歌評選為
世界上最聰明的年輕人之一
04:51
I'm also currently目前 the best最好 student學生 entrepreneur企業家
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我也是目前最優秀的學生企業家
04:54
in the world世界, the first African非洲人 to get that accolade榮譽,
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第一位獲獎的非洲人
04:57
and one thing that really puzzles謎題 me is, I did all of this
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令人摸不著頭緒的是
05:02
just because I didn't want to bathe洗澡. Thank you.
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這一切都從不想洗澡開始
謝謝
05:05
(Applause掌聲.)
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(掌聲)
Translated by 盧曉天 .
Reviewed by Rudy Fernandez

▲Back to top

ABOUT THE SPEAKER
Ludwick Marishane - Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths.

Why you should listen

One day Ludwick Marishane and his best friend were sunbathing in the sweltering heat in their native Limpopo. Marishane's friend turned to him and said, "Man, why doesn't somebody invent something that you can just put on your skin and then you don't have to bathe?" Marishane, 17 at the time, thought: Yeah, why not? It took six months of research to develop a formula for a lotion that cleanses cheaply and easily -- especially important for the 2.5 billion people worldwide who lack proper access to water and sanitation.

DryBath has the same effect as anti-bacterial cleanser, but it's odorless and creates a biodegradable film that cleanes and moisturizes the skin. Five years later, it's now available on the market. Marishane has since enrolled at the University of Cape Town in South Africa and was named the Global Student Entrepreneur of the Year in 2011.

More profile about the speaker
Ludwick Marishane | Speaker | TED.com

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