Casey Brown: Know your worth, and then ask for it
Casey Brown: Tunne oma väärtust ja küsi sellele vastavat tasu
Casey Brown wants people to be paid well for their excellence. Full bio
Double-click the English transcript below to play the video.
what you're worth.
seda, mida sa väärt oled.
kommunikeerida oma väärtus,
your value are essential
ka head tasu saada.
if you're an employee,
kui töötajate kohta,
naisettevõtja silmade läbi,
the lens of the woman business owner,
naised alahindavad end rohkem kui mehed.
that women underprice more so than men.
a well-traveled narrative in this country.
of Labor Statistics,
dollari kohta, mida mehele makstakse.
for every dollar a man earns.
even into the entrepreneurial sphere.
ettevõtjate puhul.
meesettevõtja teenitud dollari kohta.
80 cents for every dollar a man earns.
communicating their value,
nagu ise oma saba kergitada
speak for itself."
in working with male business owners,
20 senti iga dollari kohta.
is costing women 20 cents on the dollar.
konsultatsioonifirmast,
of a consulting firm
kasumlikkust hüppeliselt suurendada
dramatically improve their profitability.
I saw the profit increases
in working with me,
hinnad ümber vaadata.
to reevaluate my pricing.
võrreles tuluga, mida kliendid said.
relative to the value I was delivering.
because I'm a pricing consultant.
kuna olin ise hinnastamise ekspert.
evaluate my value,
oma hind ja panna paika väärtus.
by asking key value questions.
hindamise põhiküsimustele.
ja kuidas mina neid rahuldan?
and how do I meet them?
better qualified to serve my clients?
et just mina olen kliendi jaoks parim?
get from working with me,
investeeringu tasuvuse
oma hinda kahekordistama.
that I needed to double my price,
kuid ometi kõhklesin.
but I'm not cured.
et see on naeruväärne?
kes minust sõltuvad.
little girls who depend upon me.
prescribe to my clients.
uue ja kõrgema hinnaga
with the new higher pricing
ja olen endiselt siin.
and I'm still here.
are natural and normal.
on igati loomulikud.
our earning potential.
teenimispotentsiaali.
väärtust välja näitama
to communicate her value
web development company
siis rääkis ta mitmeid aastaid,
and for several years thereafter,
a little web design company."
those words with clients.
in the eyes of prospects and clients,
olemasolevate klientide silmis,
teenida, mis ta väärt oli.
to earn what she was worth.
jättis teistele mulje,
midagi väärtuslikku pakkuda oleks.
teenuseid praktiliselt tasuta.
giving her services away.
et teistele enda väärtust teadvustada
for communicating value to clients
väljendaks tõelist mina.
just because she's a great salesperson
kes on suurepärane müügiinimene
kui see pole teie loomuses.
if that's not who you are.
that it's tooting your own horn.
and it won't feel like bragging.
nii ei tundu see kiitlemisena.
tõeliselt armastate?
about the work that you do?
your value will come naturally.
on lihtne seda ka teistele edasi anda.
ja muutis oma sõnumit.
väikeseks veebidisainiäriks.
a little web design company.
kõvasti innustust ja hoogu.
and power in communicating her message.
eest kolm korda rohkem
as much for web design,
difficult client
otsingumootori optimiseerimine.
progress on search engine optimization.
kohtumise pärast kohutavalt stressis,
a really intimidating meeting for her,
sat down with the client,
istus koos kliendiga maha,
see pole midagi isiklikku,
it's not personal,
through the numbers,
nii nagu tema seda nägi
in her own voice and in her own way,
mida me teie jaoks teinud oleme.
"Here's what we've done for you."
and said, "OK, I got it."
ega tähtsusetust,
kui pelgalt rahaline aspekt,
range far beyond just finances
and self-confidence.
ühe oma väärtuse defineerimisest,
one about defining our value
seda kommunikeerida.
communicating our value,
to realizing our full earning potential.
realiseerida oma teenimispotensiaali.
in the audience today
what you're worth,
into this equation.
plan for the future,
end tunneksime,
oma täieliku potentsiaali,
mida te väärt olete.
what you're worth.
kui arvatakse, et te väärite
what they think you're worth,
ABOUT THE SPEAKER
Casey Brown - Pricing consultantCasey Brown wants people to be paid well for their excellence.
Why you should listen
Casey Brown is a pricing geek and professional speaker. She leads an organization that helps companies improve profits through better pricing. She speaks at conferences, trade associations and networking groups around the world. She is on a mission to correct the injustice of underpricing.
With degrees in chemical engineering, Spanish and business -- and career experience in engineering, Six Sigma and pricing strategy -- Brown uses her expertise to help clients discover their true pricing power. She is fluent in Spanish and holds a US Patent for lightbulb technology she developed.
Brown volunteers more than 600 hours annually around the world, focused on meeting children's basic needs. She volunteers with Drop in the Bucket, a non-profit which drills wells in Africa, with Free to Smile, an organization dedicated to performing cleft lip and palate repair surgeries globally, and with First Descents, a group that provides life-changing outdoor adventures for cancer survivors.
Casey Brown | Speaker | TED.com