Casey Brown: Know your worth, and then ask for it
Casey Brown: Ken je waarde, en vraag erom.
Casey Brown wants people to be paid well for their excellence. Full bio
Double-click the English transcript below to play the video.
what you're worth.
your value are essential
te definiëren en communiceren,
if you're an employee,
van een vrouwelijke zaakvoerder.
the lens of the woman business owner,
vaker dan mannen te goedkoop.
that women underprice more so than men.
een veelbesproken onderwerp.
a well-traveled narrative in this country.
of Labor Statistics,
for every dollar a man earns.
voor iedere dollar die een man verdient.
even into the entrepreneurial sphere.
80 cents for every dollar a man earns.
80 cent voor iedere dollar van een man.
communicating their value,
om hun waarde te bepalen,
speak for itself."
liever voor zich spreken."
in working with male business owners,
denken daar heel anders over.
is costing women 20 cents on the dollar.
dat vrouwen minder verdienen.
of a consulting firm
over een adviesbureau
dramatically improve their profitability.
aanzienlijk meer winst te maken.
I saw the profit increases
in working with me,
to reevaluate my pricing.
mijn tarieven moest herzien.
relative to the value I was delivering.
voor de kwaliteit die ik leverde.
because I'm a pricing consultant.
geef ik dat niet graag toe.
evaluate my value,
naar mijn prijs-kwaliteitverhouding.
by asking key value questions.
and how do I meet them?
van mijn klanten?
better qualified to serve my clients?
waardoor ik dit goed kan?
get from working with me,
voor mijn klanten,
that I needed to double my price,
moest verdubbelen.
but I'm not cured.
op dit gebied te zijn.
little girls who depend upon me.
voor twee lieve meisjes.
prescribe to my clients.
with the new higher pricing
met hogere tarieven,
waarom het dat waard was.
and I'm still here.
en ik ben er nog steeds.
are natural and normal.
our earning potential.
to communicate her value
web development company
in webdevelopment
and for several years thereafter,
a little web design company."
een zaakje in webdesign."
those words with clients.
in the eyes of prospects and clients,
to earn what she was worth.
giving her services away.
for communicating value to clients
duidelijk wat ze waard was
just because she's a great salesperson
omdat zij goed kan verkopen,
if that's not who you are.
als dat niet bij je past.
that it's tooting your own horn.
steken over jezelf.
and it won't feel like bragging.
voor hen kan betekenen.
about the work that you do?
your value will come naturally.
wat je voor hen kan beteken.
en veranderde haar boodschap.
a little web design company.
een 'zaakje' in webdesign had.
and power in communicating her message.
om haar eigen verhaal te doen.
as much for web design,
difficult client
progress on search engine optimization.
betreffende zoekmachine-optimalisatie.
intimiderend hebben gevonden,
a really intimidating meeting for her,
sat down with the client,
en ging het gesprek aan met de gedachte:
it's not personal,
through the numbers,
en cijfers met de klant door,
in her own voice and in her own way,
wat de huidige ontwikkelingen zijn
"Here's what we've done for you."
and said, "OK, I got it."
"Oké, ik begrijp het."
ik ben zelfverzekerd."
om jezelf op waarde te schatten.
range far beyond just finances
and self-confidence.
en het zelfvertrouwen vergroot.
one about defining our value
één over onze waarde bepalen,
communicating our value,
naar klanten communiceren.
to realizing our full earning potential.
voor een maximaal inkomstenpotentieel.
in the audience today
what you're worth,
wat hij of zij waard is,
into this equation.
om dit toe te passen.
plan for the future,
zou kunnen brengen,
what you're worth.
what they think you're worth,
denken dat je waard bent,
ABOUT THE SPEAKER
Casey Brown - Pricing consultantCasey Brown wants people to be paid well for their excellence.
Why you should listen
Casey Brown is a pricing geek and professional speaker. She leads an organization that helps companies improve profits through better pricing. She speaks at conferences, trade associations and networking groups around the world. She is on a mission to correct the injustice of underpricing.
With degrees in chemical engineering, Spanish and business -- and career experience in engineering, Six Sigma and pricing strategy -- Brown uses her expertise to help clients discover their true pricing power. She is fluent in Spanish and holds a US Patent for lightbulb technology she developed.
Brown volunteers more than 600 hours annually around the world, focused on meeting children's basic needs. She volunteers with Drop in the Bucket, a non-profit which drills wells in Africa, with Free to Smile, an organization dedicated to performing cleft lip and palate repair surgeries globally, and with First Descents, a group that provides life-changing outdoor adventures for cancer survivors.
Casey Brown | Speaker | TED.com