Casey Brown: Know your worth, and then ask for it
Casey Brown: Poznajte svoju hodnotu a žiadajte to, čo si zaslúžite
Casey Brown wants people to be paid well for their excellence. Full bio
Double-click the English transcript below to play the video.
koľko si zaslúžite.
what you're worth.
koľko si zaslúžite.
a komunikujte svoju hodnotu,
your value are essential
za vaše výnimočné schopnosti.
prednáška pre vás všetkých.
if you're an employee,
pozriem očami podnikateľky,
the lens of the woman business owner,
sa podhodnocujú viac ako muži.
that women underprice more so than men.
a well-traveled narrative in this country.
je stará známa téma.
of Labor Statistics,
za ktorú muži zarobia dolár.
for every dollar a man earns.
v podnikateľskom prostredí.
even into the entrepreneurial sphere.
za ktorú podnikatelia zarobia dolár.
80 cents for every dollar a man earns.
o svojej vlastnej hodnote,
communicating their value,
speak for itself."
in working with male business owners,
stojí ženy tých 20 centov.
is costing women 20 cents on the dollar.
o jednej poradenskej firme,
of a consulting firm
dramatically improve their profitability.
výrazne zvýšiť ich ziskovosť.
I saw the profit increases
vďaka mojej spolupráci narastá profit,
in working with me,
že musím prehodnotiť svoje ceny.
to reevaluate my pricing.
relative to the value I was delivering.
moje služby boli skutočne pod cenou.
keďže som finančná poradkyňa.
because I'm a pricing consultant.
evaluate my value,
svoje ceny a svoju hodnotu.
na základné otázky o mojej hodnote.
by asking key value questions.
a ako ich dokážem naplniť?
and how do I meet them?
better qualified to serve my clients?
im viem pomôcť lepšie než druhí?
pre klientov vyriešiť?
je moja práca pre klientov,
get from working with me,
that I needed to double my price,
že by som mala zdvojnásobiť ceny.
že nemám strach.
but I'm not cured.
little girls who depend upon me.
ktoré sú na mňa odkázané.
prescribe to my clients.
návrhy s novými vyššími cenami,
with the new higher pricing
a komunikovala som im svoju hodnotu.
odporúčali ma a som stále tu.
and I'm still here.
are natural and normal.
pochybnosti a strach.
náš potenciál zárobku.
our earning potential.
to communicate her value
svoju hodnotu a našla svoj hlas.
web development company
and for several years thereafter,
a little web design company."
those words with clients.
in the eyes of prospects and clients,
a existujúcich klientov
zarobiť toľko, koľko si zaslúžila.
to earn what she was worth.
niečo s vysokou hodnotou.
giving her services away.
za komunikáciu svojej hodnoty
for communicating value to clients
just because she's a great salesperson
len preto, že vie čokoľvek predať,
if that's not who you are.
that it's tooting your own horn.
a nebude to o vychvaľovaní.
and it won't feel like bragging.
about the work that you do?
your value will come naturally.
rozprávať o svojej hodnote.
a little web design company.
že má takú malú firmu na tvorbu webov.
and power in communicating her message.
as much for web design,
trikrát toľko ako predtým
difficult client
progress on search engine optimization.
pri optimalizácii vyhľadávača.
pre ňu veľmi zastrašujúce,
a really intimidating meeting for her,
sat down with the client,
it's not personal,
že to nie je nič osobné,
through the numbers,
a pokrok, ktorý urobili,
in her own voice and in her own way,
„Toto sme pre vás urobili.“
"Here's what we've done for you."
„Jasné, chápem.“
and said, "OK, I got it."
a nemala som pocit, že som slabá.
Bola som sebavedomá.“
range far beyond just finances
sebaúcty a sebavedomia.
and self-confidence.
one about defining our value
a druhý o jej komunikovaní
communicating our value,
k plnému potenciálnemu zárobku.
to realizing our full earning potential.
in the audience today
toľko, koľko si zaslúžite,
what you're worth,
into this equation.
plan for the future,
by sme sa cítili,
svojich skutočných schopností
koľko si zaslúžite.
what you're worth.
koľko si myslia, že si zaslúžite,
what they think you're worth,
ABOUT THE SPEAKER
Casey Brown - Pricing consultantCasey Brown wants people to be paid well for their excellence.
Why you should listen
Casey Brown is a pricing geek and professional speaker. She leads an organization that helps companies improve profits through better pricing. She speaks at conferences, trade associations and networking groups around the world. She is on a mission to correct the injustice of underpricing.
With degrees in chemical engineering, Spanish and business -- and career experience in engineering, Six Sigma and pricing strategy -- Brown uses her expertise to help clients discover their true pricing power. She is fluent in Spanish and holds a US Patent for lightbulb technology she developed.
Brown volunteers more than 600 hours annually around the world, focused on meeting children's basic needs. She volunteers with Drop in the Bucket, a non-profit which drills wells in Africa, with Free to Smile, an organization dedicated to performing cleft lip and palate repair surgeries globally, and with First Descents, a group that provides life-changing outdoor adventures for cancer survivors.
Casey Brown | Speaker | TED.com