TED2008
Chris Jordan: Turning powerful stats into art
Chris Jordan muudab vapustava statistika piltideks.
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Kunstnik Chris Jordan näitab meile kütkestavat pilti lääne kultuurist. Tema ülisuured pildid kajastavad statistikat, mida on võimatu ette kujutada -- näiteks, kui üllatavalt palju pabertopse me iga päev kasutame.
Chris Jordan - Artist
Chris Jordan runs the numbers on modern American life -- making large-format, long-zoom artwork from the most mindblowing data about our stuff. Full bio
Chris Jordan runs the numbers on modern American life -- making large-format, long-zoom artwork from the most mindblowing data about our stuff. Full bio
Double-click the English transcript below to play the video.
00:12
My work is about the behaviors that we all engage in unconsciously,
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Minu töö räägib käitumisest, milles me kõik järele mõtlemata,
00:17
on a collective level.
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kollektiivselt osaleme.
00:19
And what I mean by that, it's the behaviors
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Ma pean silmas, et need on kombed,
00:21
that we're in denial about,
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mida me endale ei tunnista,
00:22
and the ones that operate below the surface of our daily awareness.
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ja mis toimuvad meie igapäevase teadlikkuse pinna all.
00:29
And as individuals, we all do these things, all the time, everyday.
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Üksikisikutena, me kõik teeme seda, kogu aeg, iga päev.
00:32
It's like when you're mean to your wife
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Nagu kui sa oma naise vastu jäme oled,
00:35
because you're mad at somebody else.
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kuna sa oled kellegi teise peale pahane.
00:37
Or when you drink a little too much at a party, just out of anxiety.
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Või kui sa lihtsalt närvilisuse pärast peol liiga palju jood.
00:40
Or when you overeat because your feelings are hurt, or whatever.
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Või kui sa ennast üle sööd, sest su tundeid on haavatud, või mis iganes.
00:46
And when we do these kind of things,
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Ja kui me selliseid asju teeme,
00:48
when 300 million people do unconscious behaviors,
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kui 300 miljonit inimest järelemõtlematult käituvad,
00:52
then it can add up to a catastrophic consequence
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võib see viia katastroofiliste tagajärgedeni,
00:55
that nobody wants, and no one intended.
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mida keegi ei taha ja keegi ei kavatsenud.
00:57
And that's what I look at with my photographic work.
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Ja seda ma oma fotograafilises töös vaatangi.
01:00
This is an image I just recently completed, that is --
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See on üks pilt, mis mul hiljuti valmis sai, mis,
01:04
when you stand back at a distance,
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kui sa eemalt vaatad,
01:05
it looks like some kind of neo-Gothic, cartoon image
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näeb välja nagu mingi neo-gooti koomiksipilt
01:08
of a factory spewing out pollution.
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tehasest, mis purksab saastet välja.
01:11
And as you get a little bit closer,
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Ja kui lähemale tulla,
01:14
it starts looking like lots of pipes, like maybe a chemical plant,
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näeb see välja nagu suur hulk torusid, võibolla kemikaalitehas,
01:18
or a refinery, or maybe a hellish freeway interchange.
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või naftatöötlus, või põrgulik maanteesõlm.
01:22
And as you get all the way up close,
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Ja kui sa täitsa lähedale lähed,
01:23
you realize that it's actually made of lots and lots of plastic cups.
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siis mõistad, et see on tehtud hoopis väga paljudest plastmasstopsidest.
01:28
And in fact, this is one million plastic cups,
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Õigupoolest, on siin miljon plastmasstopsi,
01:30
which is the number of plastic cups that are used on airline flights
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mis on nii palju, kui kasutatakse liinilendudel
01:35
in the United States every six hours.
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USAs iga kuue tunni jooksul.
01:36
We use four million cups a day on airline flights,
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Lendudel kasutakse iga päev 4 miljonit topsi,
01:41
and virtually none of them are reused or recycled.
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ja peaaegu ühtegi neist ei korduvkasutata ega taastöödelda;
01:43
They just don't do that in that industry.
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lennutööstuses lihtsalt ei tehta seda.
01:46
Now, that number is dwarfed
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See number kahvatub selle kõrval,
01:48
by the number of paper cups we use every day,
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kui palju pabertopse me iga päev kasutame,
01:51
and that is 40 million cups a day for hot beverages,
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ja see on 40 miljonit topsi päevas kuumade jookide jaoks,
01:54
most of which is coffee.
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millest enamus on kohv.
01:55
I couldn't fit 40 million cups on a canvas,
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Mul ei mahtunud 40 miljonit topsi ühele lõuendile,
01:58
but I was able to put 410,000. That's what 410,000 cups looks like.
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nii et ma panin 410 000. Nii näevad välja 410 000 topsi.
02:03
That's 15 minutes of our cup consumption.
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See on 15 minutit meie topsitarbimisest.
02:04
And if you could actually stack up that many cups in real life,
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Ja kui sa saaksid päriselt nii palju topse kokku kuhjata,
02:08
that's the size it would be.
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oleks see nii suur.
02:09
And there's an hour's worth of our cups.
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Ja siin on tunni jagu meie topse.
02:12
And there's a day's worth of our cups.
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Ja siin päeva jagu meie topse.
02:13
You can still see the little people way down there.
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Väiksed inimesed on seal all ikka näha.
02:15
That's as high as a 42-story building,
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See on 42-kordse maja kõrgune,
02:17
and I put the Statue of Liberty in there as a scale reference.
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ja ma panin Vabadussamba võrdluseks kõrvale.
02:23
Speaking of justice, there's another phenomenon going on in our culture
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Rääkides õiglusest, meie ühiskonnas on üks teine fenomen,
02:26
that I find deeply troubling, and that is that America, right now,
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mis mind sügavalt häirib, nimelt Ameerikas on praegu
02:29
has the largest percentage of its population in prison
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suurem vanglas viibiva populatsiooni suhtarv
02:32
of any country on Earth.
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kui üheski teises maailma riigis.
02:35
One out of four people, one out of four humans in prison
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Iga neljas inimene, kes on vangals,
02:38
are Americans, imprisoned in our country.
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on ameeriklane, meie riigi vanglas.
02:43
And I wanted to show the number.
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Ja ma tahtsin seda numbrit näidata.
02:44
The number is 2.3 million Americans were incarcerated in 2005.
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2,3 miljonit ameeriklast olid aastal 2005 vangis.
02:48
And that's gone up since then, but we don't have the numbers yet.
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See arv on sellest ajast tõusnud, aga me ei tea veel täpset arvu.
02:50
So, I wanted to show 2.3 million prison uniforms,
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Nii et ma tahtsin näidata 2,3 miljonit vanglavormi,
02:54
and in the actual print of this piece,
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selle teose tegelikus trükis,
02:57
each uniform is the size of a nickel on its edge.
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on iga vorm sama suur, kui 5-sendise mündi serv.
03:00
They're tiny. They're barely visible as a piece of material,
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Nad on tillukesed, vaevu nähtavad,
03:03
and to show 2.3 million of them required a canvas
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ja et näidata neid 2,3 miljonit tükki, nõudnuks lõuendit,
03:07
that was larger than any printer in the world would print.
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mis oleks suurem kui ükski maailma printer trükkida suudaks.
03:09
And so I had to divide it up into multiple panels
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Nii et ma pidin selle jagama mitmeks osaks,
03:11
that are 10 feet tall by 25 feet wide.
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mis on 3 meetrit kõrged ja 7.5 meetrit laiad.
03:13
This is that piece installed in a gallery in New York --
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See on see teos ühes New Yorki galeriis;
03:18
those are my parents looking at the piece.
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need on mu vanemad, kes seda vaatavad.
03:20
(Laughter)
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(Naer)
03:23
Every time I look at this piece,
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Alati, kui ma seda vaatan,
03:24
I always wonder if my mom's whispering to my dad,
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mõtlen ma, kas mu ema sosistab mu isale,
03:26
"He finally folded his laundry."
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"Lõpuks ometi voltis ta oma pesu kokku."
03:28
(Laughter)
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(Naer)
03:31
I want to show you some pieces now that are about addiction.
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Ma tahan teile nüüd näidata pilte sõltuvusest.
03:33
And this particular one is about cigarette addiction.
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Ja see siin on sigaretisõltuvusest.
03:37
I wanted to make a piece that shows the actual number of Americans
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Ma tahtsin teha töö, mis näitab ameeriklaste arvu,
03:40
who die from cigarette smoking.
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kes suitsetamise tõttu surevad.
03:42
More than 400,000 people die in the United States every year
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Igal aastal sureb USAs rohkem kui 400 000 inimest
03:45
from smoking cigarettes.
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suitsetamise tõttu.
03:47
And so, this piece is made up of lots and lots of boxes of cigarettes.
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Nii et see töö on tehtud suurest hulgast suitsupakkidest.
03:51
And, as you slowly step back,
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Ja kui sa aeglaselt eemale astud,
03:52
you see that it's a painting by Van Gogh, called "Skull with Cigarette."
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siis on näha, et see on Van Gogh maal nimega "Sigaretiga kolju".
03:56
It's a strange thing to think about, that on 9/11,
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Imelik mõelda, et 11. septembril,
04:00
when that tragedy happened, 3,000 Americans died.
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kui see tragöödia juhtus, suri 3000 ameeriklast,
04:02
And do you remember the response?
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ja kas te mäletate reaktsiooni?
04:05
It reverberated around the world,
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See kajas üle kogu maailma,
04:07
and will continue to reverberate through time.
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ja kajab läbi aja aina edasi.
04:10
It will be something that we talk about in 100 years.
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Me räägime sellest veel 100 aasta pärastki.
04:13
And yet on that same day, 1,100 Americans died from smoking.
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Ja ometi suri samal päeval suitsetamise tõttu 1100 ameeriklast.
04:18
And the day after that, another 1,100 Americans died from smoking.
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Ja järgmisel päeval, suri veel 1100 ameeriklast suitsetamise tõttu.
04:21
And every single day since then, 1,100 Americans have died.
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Ja iga päev sellest ajast peale, on surnud 1100 ameeriklast,
04:25
And today, 1,100 Americans are dying from cigarette smoking.
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ja täna, sureb suitsetamise tõttu 1100 ameerilast.
04:27
And we aren't talking about it -- we dismiss it.
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Ja me ei räägi sellest, me ei tee väljagi.
04:32
The tobacco lobby, it's too strong.
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Tubakalobi, see on liiga tugev.
04:34
We just dismiss it out of our consciousness.
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Me lihtsalt lükkame selle oma teadvusest välja.
04:38
And knowing what we know about the destructive power of cigarettes,
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Ja teades sigarettide hävitavast toimest kõike, mida me teame,
04:44
we continue to allow our children, our sons and daughters,
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laseme me ikka oma lastel, poegadel ja tütardel,
04:48
to be in the presence of the influences that start them smoking.
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olla nende mõjude haardes, mis nad suitsetama panevad.
04:51
And this is what the next piece is about.
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Ja sellest räägib järgmine teos.
04:54
This is just lots and lots of cigarettes: 65,000 cigarettes,
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Siin on lihtsalt hulk sigarette: 65 000 sigaretti,
04:57
which is equal to the number of teenagers
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mis on teismeliste arv,
05:00
who will start smoking this month, and every month in the U.S.
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kes hakkavad USAs igal kuul suitsetama.
05:03
More than 700,000 children in the United States aged 18 and under
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Rohkem kui 700 000 alla 18-aastast last USAs
05:07
begin smoking every year.
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hakkavad igal aastal suitsetama.
05:09
One more strange epidemic in the United States
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Veel üks kummaline epideemia USAs,
05:15
that I want to acquaint you with
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mida ma teile tutvustada tahan,
05:17
is this phenomenon of abuse and misuse of prescription drugs.
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on retseptiravimite ületarbimise fenomen.
05:23
This is an image I've made out of lots and lots of Vicodin.
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See on pilt, mille ma tegin hulgast Vicodini tablettidest --
05:27
Well, actually, I only had one Vicodin
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no õigupoolest oli mul ainult üks Vicodin,
05:29
that I scanned lots and lots of times.
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mida ma mitu korda skanneerisin.
05:31
(Laughter)
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(Naer)
05:32
And so, as you stand back, you see 213,000 Vicodin pills,
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Ja kui eemal seista, siis sa näed 213 000 Vicodini tabletti,
05:35
which is the number of hospital emergency room visits
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mis on erakorralise meditsiini osakonna külastajate arv
05:39
yearly in the United States,
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aastas USAs,
05:40
attributable to abuse and misuse of prescription painkillers
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mis on seotud retseptiga müüdavate valuvaigistite ja rahustite
05:45
and anti-anxiety medications.
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üledoosi ja valesti tarbimisega.
05:46
One-third of all drug overdoses in the U.S. --
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Kolmandik kõigist üledoosidest USAs --
05:50
and that includes cocaine, heroin, alcohol, everything --
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kaasa arvatud kokaiin, heroiin, alkohol, kõik --
05:53
one-third of drug overdoses are prescription medications.
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kolmandik üledoosidest on põhjustatud retseptiravimite poolt.
05:58
A strange phenomenon.
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Kummaline fenomen.
05:59
This is a piece that I just recently completed
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See on üks hiljuti valminud teos
06:03
about another tragic phenomenon. And that is the phenomenon,
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ühest teisest kurvast fenomenist. Ja see on fenomen,
06:06
this growing obsession we have with breast augmentation surgery.
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see kasvav rinnasuurendusoperatsioonide hullus.
06:12
384,000 women, American women, last year
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Eelmisel aastal lasid 384 000 ameerika naist
06:16
went in for elective breast augmentation surgery.
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ilma meditsiinilise näidustuseta rindu suurendada.
06:21
It's rapidly becoming the most popular high school graduation gift,
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Sellest on saamas kõige populaarsem keskkoolilõpu kingitus,
06:25
given to young girls who are about to go off to college.
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mida kingitakse noortele ülikooli astuvatele tüdrukutele.
06:31
So, I made this image out of Barbie dolls,
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Nii et ma tegin selle pildi Barbie-nukkudest,
06:34
and so, as you stand back you see this kind of floral pattern,
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nii et kui eemal seista, siis sa näed nagu lillemustrit,
06:39
and as you get all the way back, you see 32,000 Barbie dolls,
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ja kui täiesti kaugel seista, näed sa 32 000 Barbie-nukku,
06:43
which represents the number of breast augmentation surgeries
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mis esindab rinnasuurendusoperatsioonide arvu,
06:46
that are performed in the U.S. each month.
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mis teostatakse USAs igal kuul.
06:48
The vast majority of those are on women under the age of 21.
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Valdav enamik opereeritavatest on alla 21-aastased naised.
06:54
And strangely enough, the only plastic surgery
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Ja imelikul kombel, ainus plastiline operatsioon,
06:56
that is more popular than breast augmentation is liposuction,
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mis on rindade suurendamisest populaarsem, on rasvaimu,
07:00
and most of that is being done by men.
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mida teevad peamiselt mehed.
07:02
Now, I want to emphasize that these are just examples.
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Ma tahan rõhutada, et need on ainult näited.
07:06
I'm not holding these out as being the biggest issues.
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Ma ei rõhuta neid kui kõige suuremaid probleeme.
07:09
They're just examples.
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Need on ainult näited.
07:12
And the reason that I do this, it's because I have this fear
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Ja põhjus, miks ma seda teen, on et ma kardan,
07:16
that we aren't feeling enough as a culture right now.
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et me ei tunne tänapäeval kultuurina piisavalt.
07:20
There's this kind of anesthesia in America at the moment.
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Ameerikas on praegu nagu mingi tuimestus.
07:23
We've lost our sense of outrage, our anger and our grief
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Me oleme kaotanud oma protestikisa ja oma viha
07:31
about what's going on in our culture right now,
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selle vastu, mis meie kultuuris praegu toimub,
07:33
what's going on in our country,
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mis meie riigis toimub,
07:34
the atrocities that are being committed in our names around the world.
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sõjakoleduste vastu, mida meie nimel ümber maailma korda saadetakse.
07:36
They've gone missing; these feelings have gone missing.
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Need on kaduma läinud, need tunded on kaduma läinud.
07:40
Our cultural joy, our national joy is nowhere to be seen.
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Meie kultuuri rõõmu, meie rahvuslikku rõõmu, pole näha.
07:43
And one of the causes of this, I think,
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Ja üks põhjuseid, ma arvan,
07:47
is that as each of us attempts to build this new kind of worldview,
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on see, et me kõik proovime ehitada mingit uut maailmavaadet,
07:51
this holoptical worldview, this holographic image
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terviklikku, optilist maailmavaadet, holograafilist pilti,
07:55
that we're all trying to create in our mind
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mida me kõik oma peas luua proovime
07:57
of the interconnection of things: the environmental footprints
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neist asjade omavahelistest seostest: meie ostetud asjade
08:00
1,000 miles away of the things that we buy;
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ökoloogilised jalajäljed 1000 miili kaugusel,
08:03
the social consequences 10,000 miles away
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sotsiaalsed tagajärjed 10 000 miili kaugusel,
08:06
of the daily decisions that we make as consumers.
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igapäevased otsused, mida me tarbijatena langetame.
08:09
As we try to build this view,
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Kui me seda pilti ehitada proovime,
08:11
and try to educate ourselves about the enormity of our culture,
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ja püüame ennast oma kultuuri tohutuse osas harida,
08:14
the information that we have to work with is these gigantic numbers:
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siis informatsioon, mida me mõistma peame, on need hiiglaslikud numbrid:
08:20
numbers in the millions, in the hundreds of millions,
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miljonitesse, sadadesse miljonitesse,
08:23
in the billions and now in the trillions.
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miljarditesse ja triljonitesse ulatuvad numbrid.
08:26
Bush's new budget is in the trillions, and these are numbers
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Bushi uus eelarve on triljonites, ja need on numbrid,
08:28
that our brain just doesn't have the ability to comprehend.
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milleks meie ajul lihtsalt puudub võime neid mõista.
08:32
We can't make meaning out of these enormous statistics.
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Me ei taju nende suurte statistiliste arvude tähendust.
08:36
And so that's what I'm trying to do with my work,
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Nii et seda püüangi ma oma tööga teha,
08:40
is to take these numbers, these statistics
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võtta need numbrid, statistika,
08:41
from the raw language of data, and to translate them
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andmete toorest keelest, ja tõlkida nad
08:46
into a more universal visual language, that can be felt.
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universaalsesse visuaalsesse keelde, mida saab tunnetada.
08:49
Because my belief is, if we can feel these issues,
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Sest ma usun, kui me neid probleeme tunnetame,
08:53
if we can feel these things more deeply,
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kui me saame neid asju sügavamalt tunnetada,
08:55
then they'll matter to us more than they do now.
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siis lähevad nad meile rohkem korda, kui praegu.
09:00
And if we can find that,
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Ja kui me selleni jõuame,
09:01
then we'll be able to find, within each one of us,
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siis saab igaüks enda seest leida selle,
09:06
what it is that we need to find to face the big question,
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mida me vajame, et vastata suurele küsimusele,
09:09
which is: how do we change?
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milleks on: Kuidas ennast muuta?
09:12
That, to me, is the big question that we face as a people right now:
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See on minu jaoks see suur küsimus, millega me inimestena praegu silmitsi seisame.
09:17
how do we change? How do we change as a culture,
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Kuidas ennast muuta? Kuidas ennast kultuurina muuta,
09:21
and how do we each individually take responsibility
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ja kuidas ma igaüks indiviididena lahnenduse
09:25
for the one piece of the solution that we are in charge of,
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ühe tüki eest vastutame,
09:29
and that is our own behavior?
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milleks on meie oma käitumine?
09:30
My belief is that you don't have to make yourself bad
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Ma usun, et nende probleemide arutamiseks ei pea ennast
09:40
to look at these issues.
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pahaks inimeseks pidama.
09:42
I'm not pointing the finger at America in a blaming way.
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Ma ei näita Ameerika peale süüdistavalt näpuga.
09:46
I'm simply saying, this is who we are right now.
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Ma lihtsalt ütlen, et praegu oleme me vaat sellised.
09:48
And if there are things that we see
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Ja kui me näeme asju,
09:50
that we don't like about our culture,
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mis meile meie kultuuri juures ei meeldi,
09:51
then we have a choice.
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siis on meil valida.
10:02
The degree of integrity that each of us can bring to the surface,
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Kui palju väärikust igaüks meist üles näidata suudab,
10:07
to bring to this question, the depth of character that we can summon,
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ja sellesse küsimusse tuua, iseloomu sügavus, mille me kokku koguda suudame,
10:14
as we show up for the question of how do we change --
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kui me hakkame arutama küsimust, kuidas muutuda.
10:17
it's already defining us as individuals and as a nation,
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See defineerib meid kui indiviide ja kui rahvust,
10:25
and it will continue to do that, on into the future.
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ning teeb seda ka tulevikus.
10:28
And it will profoundly affect the well-being, the quality of life
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Ja sellest sõltuvad heaolu ja elukvaliteet
10:35
of the billions of people
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miljardite inimeste jaoks,
10:36
who are going to inherit the results of our decisions.
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kes pärivad meie otsuste tagajärjed.
10:45
I'm not speaking abstractly about this,
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Ma ei räägi abstraktselt,
10:46
I'm speaking -- this is who we are in this room,
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Ma räägin -- need oleme meie siin ruumis.
10:56
right now, in this moment.
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Praegusel hetkel.
10:58
Thank you and good afternoon.
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Aitäh ja head õhtut.
11:03
(Applause)
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(Aplaus)
ABOUT THE SPEAKER
Chris Jordan - ArtistChris Jordan runs the numbers on modern American life -- making large-format, long-zoom artwork from the most mindblowing data about our stuff.
Why you should listen
Photographer Chris Jordan trains his eye on American consumption. His 2003-05 series "Intolerable Beauty" examines the hypnotic allure of the sheer amount of stuff we make and consume every day: cliffs of baled scrap, small cities of shipping containers, endless grids of mass-produced goods.
His 2005 book In Katrina's Wake: Portraits of Loss from an Unnatural Disaster is a chilling, unflinching look at the toll of the storm. And his latest series of photographs, "Running the Numbers," gives dramatic life to statistics of US consumption. Often-heard factoids like "We use 2 million plastic bottles every 5 minutes" become a chilling sea of plastic that stretches beyond our horizon.
In April 2008, Jordan traveled around the world with National Geographic as an international eco-ambassador for Earth Day 2008.
Chris Jordan | Speaker | TED.com