TED2013
Amanda Palmer: The art of asking
Amanda Palmer: Eskatzearen artea
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Ez EGIN jendeak musikagatik ordain dezan, dio Amanda Palmerrek: UTZ iezaiezu. Hitzaldi sutsu honetan, artista eta fan arteko erlazio berriak aztertzen ditu, kale antzezle zenekoak kontatzen hasten zaigularik ("bota dolar bat 2,5 metroko ezkongaiaren txapelera").
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio
Double-click the English transcript below to play the video.
00:26
(Breathes in, breathes out)
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(Arnasa hartu eta botatzen du)
00:33
So I didn't always make my living from music.
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Ez dut beti bizitzeko dirua musikari esker lortu.
00:37
For about the five years after graduating
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Bost urtez, punta-puntako Arte Unibertsitate batean
00:39
from an upstanding liberal arts university,
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graduatu ondoren,
00:42
this was my day job.
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hau zen nire eguneroko lana:
00:47
I was a self-employed living statue called the 8-Foot Bride,
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"2,5 metroko ezkongaia" izeneko estatua biziduna nintzen,
00:51
and I love telling people l did this for a job,
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eta mundu guztiari esaten nion hau zela nire lana,
00:55
because everybody always wants to know,
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mundu guztiak nahi duelako jakin
00:57
who are these freaks in real life?
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nortzuk diren "freaky" hauek eguneroko bizitzan.
01:00
Hello.
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Kaixo.
01:02
I painted myself white one day, stood on a box,
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Nire burua zuriz margotu nuen behin, kaxa baten gainean jarri,
01:04
put a hat or a can at my feet,
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txano edo lata bat jarri nire oinen parean,
01:07
and when someone came by and dropped in money,
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eta norbaitek txanpon bat botatzen zidanean,
01:09
I handed them a flower and some intense eye contact.
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lore bat ematen nion, baita begirada bizi bat.
01:17
And if they didn't take the flower,
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Eta ez bazuen lorea hartzen,
01:19
I threw in a gesture of sadness and longing
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tristurazko keinu bat itzuli ohi nion
01:23
as they walked away.
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joaten zen bitartean.
01:27
(Laughter)
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(barreak)
01:30
So I had the most profound encounters with people,
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Esan daiteke topaketa sakonak izan ohi nituela jendearekin,
01:35
especially lonely people who looked
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batez ere, pertsona bakartiekin,
01:37
like they hadn't talked to anyone in weeks,
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inorrekin asteetan hitz egin ez zutela zirudienak
01:40
and we would get this beautiful moment
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eta momentu berezi bat izan ohi genuen
01:44
of prolonged eye contact being allowed in a city street,
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begirada truke bizi bat, hiri kale batean,
01:48
and we would sort of fall in love a little bit.
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eta elkarrekiko maitasun apur bat sentitu ohi genuen.
01:51
And my eyes would say, "Thank you. I see you."
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Nire begiek esan ohi zuten, "Mila esker. Ikusi zaitut"
01:57
And their eyes would say,
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Eta beren begiek zioten,
02:00
"Nobody ever sees me. Thank you."
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"Inork ez nau inoiz ikusten. Mila esker"
02:06
And I would get harassed sometimes.
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Batzuetan gogaitu egin ohi ninduten.
02:08
People would yell at me from their passing cars.
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Kotxeetan zebilen jendeak oihu egiten zidan:
02:10
"Get a job!"
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"Lortu lanen bat!"
02:12
And I'd be, like, "This is my job."
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Eta nik pentsatzen nuen: "hau da nire lana"
02:15
But it hurt, because it made me fear
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Baina, min egiten zidan, beldurra ematen zidalako pentsatzeak
02:19
that I was somehow doing something un-joblike
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lan izena merezi ez zuen zerbait egiten ari nintzela
02:23
and unfair, shameful.
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zerbait ez bidezkoa, lotsagarria.
02:26
I had no idea how perfect a real education I was getting
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Ez nekien zeinen hezkuntza ona eskuratzen ari nintzen
02:31
for the music business on this box.
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musika industriarako, kaxa honen gainean.
02:34
And for the economists out there,
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Eta entzuten dauden ekonomialarientzat,
02:36
you may be interested to know I actually made a pretty predictable income,
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agian interesaturik zaudete jakiten diru sarrera erregular bat nuela,
02:39
which was shocking to me
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eta harrigarria zen niretzat,
02:41
given I had no regular customers,
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bezero ezberdinak nituelako beti.
02:44
but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday.
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60 bat dolar asteartero, 90 bat dolar ostiralero lortu ohi nuen.
02:47
It was consistent.
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Egonkorra zen.
02:48
And meanwhile, I was touring locally
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Eta bitartean, musika bira bat ematen nenbilen inguruan
02:51
and playing in nightclubs with my band, the Dresden Dolls.
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tabernatan jotzen gauetan, "Dresden Dolls" izeneko nire taldearekin
02:53
This was me on piano, a genius drummer.
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Hau ni naiz pianoa jotzen, hau bateria jole aparta
02:55
I wrote the songs, and eventually
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Nik idazten nituen kantak, eta denborarekin
02:58
we started making enough money that I could quit being a statue,
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nahikoa diru irabazten hasi ginen, beraz nik estatua lana uztea erabaki nuen,
03:01
and as we started touring,
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Baina, musika bira hasten ari ginela
03:04
I really didn't want to lose this sense
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Ez nuen jendearekiko konexio zuzena galdu nahi,
03:06
of direct connection with people, because I loved it.
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asko gustatzen zitzaidalako.
03:09
So after all of our shows, we would sign autographs
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Beraz, gure ikuskizunen ondoren, autografoak sinatu ohi genituen
03:12
and hug fans and hang out and talk to people,
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zaleak besarkatu, jendearekin hitz egin eta denbora pasa,
03:16
and we made an art out of asking people to help us
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Arte bat sortu genuen: jendeari laguntza eskatzearena eta gurekin batzea proposatzearena.
03:21
and join us, and I would track down local musicians
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Tokian tokiko musikalariak bilatu ohi nituen
03:23
and artists and they would set up outside of our shows,
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eta gure ikuskizunen aurretik jo ohi zuten,
03:28
and they would pass the hat,
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txapela pasa,
03:29
and then they would come in and join us onstage,
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eta ondoren etorri eta gurekin batu ohi ziren eszenatokian.
03:31
so we had this rotating smorgasbord of weird, random circus guests.
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Beraz, zirkuko artista arraro eta kasualen bisitak izan ohi genituen.
03:36
And then Twitter came along,
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Gero, Twitter azaldu zen,
03:39
and made things even more magic, because I could ask
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eta gauzak are magikoago egin zituen, instantean eskatu nezakeelako
03:41
instantly for anything anywhere.
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nahi nuena, nonahi.
03:43
So I would need a piano to practice on,
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Piano bat beharrez gero praktikatzeko,
03:46
and an hour later I would be at a fan's house. This is in London.
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ordubete beranduago zale baten etxean nengoen. Hau Londonen da.
03:49
People would bring home-cooked food to us
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Mundu guztitik, jendeak etxean egindako janaria bidaltzen zigun
03:51
all over the world backstage and feed us and eat with us. This is in Seattle.
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eta elikatu egiten gintuzten, baita gurekin jan ere. Hau Seattlen da.
03:55
Fans who worked in museums and stores
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Museo eta dendetan, nahiz edozein espazio publikotan
03:59
and any kind of public space would wave their hands
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lan egiten zuten zaleek, beren besoak astindu ohi zituzten
04:02
if I would decide to do a last-minute, spontaneous, free gig.
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doako kontzertu espontaneoren bat egitea erabakitzen banuen.
04:06
This is a library in Auckland.
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Hau Aucklandeko liburutegi bat da.
04:09
On Saturday I tweeted for this crate and hat,
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Larunbatean, txano eta kaxa hauengatik tuiteatu nuen
04:14
because I did not want to schlep them from the East Coast,
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ez nituelako Ekialdeko Kostatik ekarri nahi
04:15
and they showed up care of this dude, Chris
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eta tipo honen interesa azaldu zuten, Chris
04:17
from Newport Beach, who says hello.
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Newport Beachetik, "Kaixo" dio.
04:21
I once tweeted, where in Melbourne can I buy a neti pot?
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Behin tuiteatu nuen: "non erosi dezaket Melbournen sudurra garbitzeko pitxer bat?"
04:24
And a nurse from a hospital drove one
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Eta ospitale bateko erizain batek bat ekarri zidan
04:27
right at that moment to the cafe I was in,
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momentuan aurkitzen nintzen kafetegira.
04:29
and I bought her a smoothie
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Edari bat erosi nion
04:31
and we sat there talking about nursing and death.
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eta bertan egon ginen erizaintza eta heriotzaren inguruan hitz egiten.
04:34
And I love this kind of random closeness,
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Ikaragarri gustoko dut zorizko gertutasun hau,
04:36
which is lucky, because I do a lot of couchsurfing.
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eta zortea da, sofan nabigatzea gustatzen zaidalako.
04:40
In mansions where everyone in my crew gets their own room
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Etxetzar batean taldekideko bakoitzak gela bat badugu,
04:44
but there's no wireless, and in punk squats,
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baina ez badago WiFi-rik, nahiago dut okupatutako punk etxe bat,
04:47
everyone on the floor in one room with no toilets
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denak lurrean eta komunik gabe egonda ere,
04:50
but with wireless, clearly making it the better option.
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WiFi-a baldin badugu.
04:54
(Laughter)
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(Barreak)
04:56
My crew once pulled our van
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Behin, nire taldeak gure furgoneta
04:58
up to a really poor Miami neighborhood
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Miamiko auzo oso pobre batera eraman zuen,
05:02
and we found out that our couchsurfing host for the night
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eta internet bidez topatu genuen gau hartako gure ostalaria
05:05
was an 18-year-old girl, still living at home,
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18 urteko neska bat zela aurkitu genuen. Oraindik etxean bizi zela
05:08
and her family were all undocumented immigrants from Honduras.
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eta bere familiakoak Hondurasko agiririk gabeko imigranteak zirela.
05:12
And that night, her whole family
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Eta gau horretan, bere familiako guztiak
05:15
took the couches and she slept together with her mom
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sofatan egin zuten lo, eta neskak bere amarekin
05:18
so that we could take their beds.
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guk beren oheak erabili ahal izateko.
05:21
And I lay there thinking,
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Han etzan nintzen, pentsatuz:
05:23
these people have so little.
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"pertsona hauek oso gutxi dute"
05:26
Is this fair?
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"hau justua al da?"
05:29
And in the morning, her mom taught us how
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Eta hurrengo goizean, bere amak
05:32
to try to make tortillas and wanted to give me a Bible,
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tortillak egiten erakutsi zigun, eta Biblia bat eman nahi zidan,
05:34
and she took me aside and she said to me in her broken English,
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eta taldetik baztertu eta bere ingeles traketsean esan zidan:
05:40
"Your music has helped my daughter so much.
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"Zure musikak nire alaba izugarri lagundu du"
05:45
Thank you for staying here. We're all so grateful."
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"Eskerrik asko hemen izateagatik. Oso eskerturik gaude."
05:49
And I thought, this is fair.
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Eta pentsatu nuen: "hau justua da".
05:53
This is this.
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Hau, hau da.
05:57
A couple months later, I was in Manhattan,
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Bi hilabete ondoren, Manhattanen nintzen,
05:59
and I tweeted for a crash pad, and at midnight,
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koltxoi baten bila tuiteatu nuen, eta gauerdian,
06:02
I'm ringing a doorbell on the Lower East Side,
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ate baten txirrina jo nuen "Lower East Side" auzoan
06:04
and it occurs to me I've never actually done this alone.
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eta ohartu nintzen ez nuela behin ere horrelakorik egin bakarka.
06:06
I've always been with my band or my crew.
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Beti egin izan nuen nire taldearekin edo lagunekin.
06:08
Is this what stupid people do? (Laughter)
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"Hau da jende tentelak egiten duena?" (Barreak)
06:12
Is this how stupid people die?
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"Horrela hilko ote da jende tentela?"
06:15
And before I can change my mind, the door busts open.
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Eta nire erabakia aldatzeko aukera izan baino lehen, atea irekitzen da.
06:17
She's an artist. He's a financial blogger for Reuters,
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Emakumea artista da. Gizona blogerra da, Reuters-entzat finantza bloggerra,
06:20
and they're pouring me a glass of red wine
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ardo beltz baso bat eman zidaten,
06:23
and offering me a bath,
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baita bainu bat eskaini ere.
06:24
and I have had thousands of nights like that and like that.
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Eta horrelako eta bestelako gauak izan ditut.
06:29
So I couchsurf a lot. I also crowdsurf a lot.
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Beraz, sofa nabigazio asko egiten dut, baita jende nabigazioa ere.
06:33
I maintain couchsurfing and crowdsurfing
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"Sofa nabigazioa" eta "jende nabigazioa"
06:36
are basically the same thing.
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oinarrian berdina direla uste dut.
06:38
You're falling into the audience
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Jendartera jauzi egiten duzu
06:41
and you're trusting each other.
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eta elkarrekin fidatu behar duzue.
06:42
I once asked an opening band of mine
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Behin, gonbidatutako talde bati galdetu nion
06:45
if they wanted to go out into the crowd and pass the hat
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ea ikusleen artean txapela pasa nahi zuten
06:48
to get themselves some extra money, something that I did a lot.
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diru extra bat lor zezaten, neronek askotan egin izan nuena.
06:50
And as usual, the band was psyched,
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Eta, beti gertatzen zen bezala, taldea irrikaturik zegoen.
06:52
but there was this one guy in the band
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Baina, taldeko mutil batek esan zidan
06:54
who told me he just couldn't bring himself to go out there.
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ezin zuela horrelakorik egin.
06:58
It felt too much like begging to stand there with the hat.
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Bere burua eskale bezala ikusiko zuela hori egitean.
07:02
And I recognized his fear of "Is this fair?" and "Get a job."
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Bere beldurrak zeintzuk ziren antzeman nuen: "hau justua da?" eta "Lortu lanen bat!".
07:11
And meanwhile, my band is becoming bigger and bigger.
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Bien bitartean, nire taldea gero eta handiago egiten ari zen.
07:14
We signed with a major label.
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Diskoetxe handiago batekin sinatu genuen.
07:17
And our music is a cross between punk and cabaret.
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Gure musika cabaret eta punk arteko nahasketa bat da.
07:19
It's not for everybody.
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Ez da edonoren gustukoa.
07:21
Well, maybe it's for you.
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Beno, agian zure gustukoa bada.
07:25
We sign, and there's all this hype leading up to our next record.
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Sinatu genuen, eta arreta handia zegoen gure hurrengo diskaren inguruan.
07:29
And it comes out and it sells about 25,000 copies in the first few weeks,
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Kaleratzean, 25.000 kopia inguru saldu ziren lehen asteetan
07:34
and the label considers this a failure.
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eta diskoetxeak porrota zela kontsideratu zuen.
07:38
And I was like, "25,000, isn't that a lot?"
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Nik pentsatu nuen "25.000 ez al da zifra handia?"
07:40
They were like, "No, the sales are going down. It's a failure."
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Haiek zioten: "Ez, salmentak behera doaz. Porrota da."
07:43
And they walk off.
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Eta joan egin ziren.
07:45
Right at this same time, I'm signing and hugging after a gig,
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Garai honetan, kontzertu batean kantatzen eta besarkadak ematen nenbilela,
07:48
and a guy comes up to me
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tipo bat hurbildu zen niregana
07:50
and hands me a $10 bill,
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eta 10 dolarreko billetea luzatu zidan.
07:52
and he says,
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Zera esan zidan:
07:54
"I'm sorry, I burned your CD from a friend."
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"Barkatu, zure CDa lagun bati kopiatu nion."
07:58
(Laughter)
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(Barreak)
08:01
"But I read your blog, I know you hate your label.
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"Baina zure bloga irakurtzen dut eta badakit zure diskoetxea gorroto duzula."
08:04
I just want you to have this money."
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"Diru hau har dezazun nahi dut, besterik ez."
08:07
And this starts happening all the time.
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Eta hau ikuskizun guztietan gertatzen hasiko da.
08:11
I become the hat after my own gigs,
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Nire kontzertuen ondorengo txapela bihurtzen naiz,
08:14
but I have to physically stand there and take the help from people,
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fisikoki egon behar naiz bertan eta laguntza jendeari eskatu,
08:17
and unlike the guy in the opening band,
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eta, gonbidatu genuen taldeko mutilak ez bezala,
08:20
I've actually had a lot of practice standing there.
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nik praktika handia nuen hori egiten.
08:24
Thank you.
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Eskerrik asko.
08:26
And this is the moment I decide
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Eta momentu horretan erabaki nuen
08:28
I'm just going to give away my music for free
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nire musika dohainik emango nuela sarean
08:31
online whenever possible,
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ahal bezain laster,
08:33
so it's like Metallica over here, Napster, bad;
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beraz, horrela da: Metallica hemen, Napster, txarra;
08:36
Amanda Palmer over here, and I'm going to encourage
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Amanda Palmer hemen. Eta jendea animatuko dut
08:39
torrenting, downloading, sharing, but I'm going to ask for help,
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torrent erabiltzera, deskargatzera, partekatzera... baina aldi berean laguntza eskatuko dut,
08:43
because I saw it work on the street.
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kalean horrek funtzionatzen zuela ikusi bainuen.
08:46
So I fought my way off my label and for my next project
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Diskoetxetik joatea erabaki nuen nire hurrengo proiekturako
08:49
with my new band, the Grand Theft Orchestra,
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nire talde berriarekin, "the Grand Theft Orchestra",
08:52
I turned to crowdfunding,
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Crowdfunding-a erabili nuen
08:55
and I fell into those thousands of connections that I'd made,
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eta jauzi egin nuen interneteko milaka konexio horietara,
08:59
and I asked my crowd to catch me.
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eta nire jendeari ni heltzeko eskatu nion.
09:02
And the goal was 100,000 dollars.
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Helburua 100.000 dolar lortzea zen.
09:05
My fans backed me at nearly 1.2 million,
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Nire zaleek ia 1,2 milioi batu zituzten,
09:08
which was the biggest music crowdfunding project to date.
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gaur arte izan den musikako crowfunding proiektu handiena.
09:12
(Applause)
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(Txaloak)
09:16
And you can see how many people it is.
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Eta ikus dezakezue zenbat jende izan zen.
09:20
It's about 25,000 people.
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25.000 pertsona eskas.
09:24
And the media asked, "Amanda,
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Eta komunikabideek galdetu zidaten: "Amanda,
09:26
the music business is tanking and you encourage piracy.
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musika industria hondoratzen ari da eta zuk pirateria bultzatzen duzu.
09:28
How did you make all these people pay for music?"
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Nola lortu duzu jende guzti honek musikagatik ordaintzea?"
09:30
And the real answer is, I didn't make them. I asked them.
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Eta erantzun zintzoena da, nik ez niela ordaindu arazi. Eskatu egin nien.
09:36
And through the very act of asking people,
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Eta jendeari eskatzearen ekintza hutsetik,
09:39
I'd connected with them,
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konexio bat sortzen nuen haiekin,
09:41
and when you connect with them, people want to help you.
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eta konekatzen duzunean, jendeak lagundu nahi zaitu.
09:46
It's kind of counterintuitive for a lot of artists.
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Intuizioaren aurkakoa da artista askorentzat.
09:50
They don't want to ask for things.
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Ez dute gauzarik eskatu nahi.
09:52
But it's not easy. It's not easy to ask.
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Ez da erraza. Ez da erraza eskatzea.
09:58
And a lot of artists have a problem with this.
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Eta artista askok dute arazo bat horrekin.
10:00
Asking makes you vulnerable.
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Eskatzeak kaltebera (vulnerable) uzten zaituelako.
10:02
And I got a lot of criticism online
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Eta kritika asko jaso nuen sarean
10:06
after my Kickstarter went big
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behin nire Kickstarterra handi egin zenean
10:08
for continuing my crazy crowdsourcing practices,
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jendeari sarean laguntza eskatzen jarraitzeagatik,
10:11
specifically for asking musicians
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batez ere gure zale diren musikariei eskatzeagatik
10:13
who are fans if they wanted to join us on stage
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gurekin eszenatokian batzeko, kanta batzuk jotzeko
10:16
for a few songs in exchange for love and tickets
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maitasunaren, sarreren eta zerbezaren truke.
10:20
and beer, and this was a doctored image
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hau photoshop bidez eginiko argazki bat da
10:23
that went up of me on a website.
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nire inguruan igo zuten web orri batean.
10:26
And this hurt in a really familiar way.
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Eta min egin zidan oso modu familiar batean.
10:29
And people saying, "You're not allowed anymore
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Jendeak zioenean "ez daukazu eskubiderik jada
10:32
to ask for that kind of help,"
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horrelako laguntza eskatzeko"
10:34
really reminded me of the people in their cars yelling, "Get a job."
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beren kotxeetatik "Lortu lanen bat!" oihu egiten zuten pertsonen antza hartzen nien
10:39
Because they weren't with us on the sidewalk,
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Ez zeudelako gurekin espaloian,
10:43
and they couldn't see the exchange
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eta ezin zuten ikusi
10:47
that was happening between me and my crowd,
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nire eta nire jendearen artean ematen zen trukea,
10:49
an exchange that was very fair to us but alien to them.
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oso truke justua guretzat, baina arrotza haientzat.
10:54
So this is slightly not safe for work.
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Hau ez da lanean egiteko oso segurua.
10:56
This is my Kickstarter backer party in Berlin.
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Hau nire Kickstarter laguntza festa da, Berlinen.
10:59
At the end of the night, I stripped and let everyone draw on me.
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Gau amaieran, biluztu egin nintzen eta mundu guztiak nire gorputzean margo zezan utzi nuen
11:02
Now let me tell you, if you want to experience
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Esan behar dizuet, benetan bizi nahi baduzue
11:05
the visceral feeling of trusting strangers,
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jende ezezagunaz fidatzeko sentimentu bizia,
11:08
I recommend this,
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hau gomendatzen dizuet,
11:10
especially if those strangers are drunk German people.
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batez ere ezezagun horiek alemaniar mozkor batzuk badira.
11:14
This was a ninja master-level fan connection,
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Hau ninja goi-mailako fan konexio bat izan zen,
11:19
because what I was really saying here was,
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hemen esaten nuena zera baitzen:
11:22
I trust you this much.
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"Maila honetaraino fidatzen naiz zuetaz"
11:25
Should I? Show me.
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"Fidatu behar nuke? Froga iezadazue"
11:29
For most of human history,
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Giza historian zehar,
11:30
musicians, artists, they've been part of the community,
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musikalariak, artistak, komunitatearen parte izan dira,
11:36
connectors and openers, not untouchable stars.
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elkartu eta zabaldu edo ireki egiten zutenak, ez izar ukiezinak.
11:40
Celebrity is about a lot of people loving you from a distance,
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Ospea, jende askok distantziatik maitatzen zaituela esan nahi du
11:45
but the Internet and the content
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baina internetek
11:47
that we're freely able to share on it
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eta bertan partekatu ditzakegun edukiek
11:49
are taking us back.
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lehengora eramaten ari gaituzte.
11:52
It's about a few people loving you up close
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Jende gutxi batek zu hurbiletik maitatzea,
11:56
and about those people being enough.
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eta jende hori nahikoa izatea.
12:00
So a lot of people are confused by the idea
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Jende asko galdu egiten da
12:03
of no hard sticker price.
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prezio finkorik gabeko ideiarekin.
12:04
They see it as an unpredictable risk, but the things I've done,
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Arrisku aurreikusezin bat bezala ikusten dute, baina nik egin ditudan gauzek,
12:07
the Kickstarter, the street, the doorbell,
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Kickstarter-a, kalea, etxeetako tinbreak,
12:09
I don't see these things as risk.
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ez ditut horiek arrisku bezala ikusten.
12:11
I see them as trust.
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Konfidantza bezala ikusten ditut.
12:13
Now, the online tools to make the exchange
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Orain, sareko tresnek egiten dute trukea
12:17
as easy and as instinctive as the street,
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kalea bezain erraza eta instintiboa,
12:20
they're getting there.
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horra iristen ari dira
12:22
But the perfect tools aren't going to help us
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Baina tresna perfektuek ez gaituzte lagunduko
12:26
if we can't face each other
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ezin bagara elkarren aurrean jarri
12:28
and give and receive fearlessly,
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eta beldurrik gabe eman eta jaso,
12:31
but, more important,
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eta, are gehiago,
12:34
to ask without shame.
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lotsarik gabe eskatu.
12:37
My music career has been spent
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Nire musika karrera igaro dut
12:40
trying to encounter people on the Internet
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interneten jendearekin aurkitzen saiatzen
12:43
the way I could on the box,
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kutxa gainean egiten nuen bezala,
12:45
so blogging and tweeting not just about my tour dates
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hau da, bloga eta twitterra ez erabiltzen bakarrik biraren datak plazaratzeko
12:49
and my new video but about our work and our art
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edo nire bideo berriaren inguruan hitz egiteko; baizik, gure lana eta artea
12:53
and our fears and our hangovers, our mistakes,
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gure beldur eta ajeak, gure akatsak... trukatzeko,
12:57
and we see each other.
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eta nortzuk garen ikusten dugu.
12:59
And I think when we really see each other,
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eta, uste dut, benetan elkarri begiratzen diogunean
13:03
we want to help each other.
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elkarri lagundu nahi diogula.
13:06
I think people have been obsessed with the wrong question,
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Uste dut jendea obsesionaturik dabilela galdera okerrarekin:
13:10
which is, "How do we make people pay for music?"
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"Nola EGINGO dugu jendeak musikagatik ordain dezan?"
13:14
What if we started asking,
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Zergatik ez dugu galdetzen:
13:16
"How do we let people pay for music?"
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"Nola UTZI jendeari musikagatik ordaintzen?"
13:21
Thank you.
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Eskerrik asko.
13:24
(Applause)
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(txaloak)
ABOUT THE SPEAKER
Amanda Palmer - Musician, bloggerAlt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.
Why you should listen
Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."
Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”
Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk.
Amanda Palmer | Speaker | TED.com