TEDxHogeschoolUtrecht
Sebastian Deterding: What your designs say about you
Sebastian Deterding: Što vaš dizajn govori o vama
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Što vaša stolica govori o tom što vrednujete? Dizajner Sebastian Deterding pokazuje kako se naše vizije moralnosti i toga što je dobar život odražavaju u dizajnu predmeta oko nas.
Sebastian Deterding - Designer
Sebastian Deterding is an interface designer who thinks deeply about persuasive and gameful design. Full bio
Sebastian Deterding is an interface designer who thinks deeply about persuasive and gameful design. Full bio
Double-click the English transcript below to play the video.
00:16
We are today talking about moral persuasion.
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Danas govorimo o moralnom uvjeravanju.
00:18
What is moral and immoral
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Što je moralno i nemoralno
00:20
in trying to change people's behaviors
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u pokušaju da se promijeni ljudsko ponašanje
00:22
by using technology and using design?
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korištenjem tehnologije i dizajna?
00:25
And I don't know what you expect,
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Ne znam što očekujete,
00:27
but when I was thinking about that issue,
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ali kad sam razmišljao o tom problemu,
00:29
I early on realized
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rano sam shvatio
00:30
what I'm not able to give you are answers.
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da su ono što vam ne mogu dati odgovori.
00:33
I'm not able to tell you what is moral or immoral
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Nisam u mogućnosti reći vam što je moralno, a što nemoralno
00:36
because we're living in a pluralist society.
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jer živimo u pluralističkom društvu.
00:38
My values can be radically different
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Moje vrijednosti mogu biti radikalno drugačije
00:41
from your values.
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od vaših vrijednosti.
00:43
Which means that what I consider moral or immoral based on that
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Što znači da ono što ja smatram moralnim ili nemoralnim prema tome
00:46
might not necessarily be what you consider moral or immoral.
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ne mora nužno biti ono što vi smatrate moralnim ili nemoralnim.
00:50
But I also realized that there is one thing that I could give you.
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Također, shvatio sam da postoji jedna stvar koju vam mogu dati.
00:53
And that is what this guy behind me gave the world --
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A to je što je ovaj tip iza mene dao svijetu –
00:56
Socrates.
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Sokrat.
00:57
It is questions.
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To su pitanja.
00:58
What I can do and what I would like to do with you
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Što mogu i što bih htio napraviti s vama jest dati vam,
01:01
is give you, like that initial question,
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kao to početno pitanje,
01:03
a set of questions
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skupinu pitanja
01:04
to figure out for yourself,
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kako biste sami shvatili,
01:06
layer by layer,
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sloj po sloj,
01:08
like peeling an onion,
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poput guljenja luka,
01:10
getting at the core of what you believe
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da dođete do srži onoga u što vjerujete
01:12
is moral or immoral persuasion.
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da je moralno ili nemoralno uvjeravanje.
01:16
And I'd like to do that with a couple of examples
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To bih volio napraviti s nekoliko primjera
01:18
of technologies where people have used game elements
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tehnologije u kojoj su ljudi koristili elemente igre
01:21
to get people to do things.
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kako bi natjerali ljude da nešto učine.
01:25
So it's a first very simple, a very obvious question
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Tako je ovo prvo, vrlo jednostavno, vrlo jasno pitanje
01:28
I would like to give you:
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koje vam želim dati:
01:30
What are your intentions if you are designing something?
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Koje su vaše namjere ako dizajnirate nešto?
01:33
And obviously intentions are not the only thing,
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I naravno da namjere nisu jedina stvar
01:36
so here is another example for one of these applications.
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pa evo još jedan primjer jedne od ovih aplikacija.
01:39
There are a couple of these kinds of eco-dashboards right now --
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Postoji par tih vrsta eko-kontrolnih ploča u ovom trenu –
01:42
so dashboards built into cars
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kontrolne ploče ugrađene su u aute
01:44
which try to motivate you to drive more fuel efficiently.
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i pokušavaju vas motivirati da vozite sa što manjom potrošnjom goriva.
01:47
This here is Nissan's MyLeaf,
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Ovo ovdje je Nissanov MyLeaf,
01:48
where your driving behavior is compared
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koji uspoređuje vaše ponašanje u vožnji
01:51
with the driving behavior of other people,
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s ponašanjem drugih ljudi
01:52
so you can compete for who drives around
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kako biste se mogli natjecati tko vozi
01:54
the most fuel efficiently.
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s najmanjom potrošnjom.
01:56
And these things are very effective, it turns out,
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Ove stvari su jako učinkovite, ispada
01:58
so effective that they motivate people
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da su toliko učinkovite da motiviraju ljude
02:01
to engage in unsafe driving behaviors --
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da se upuste u nesigurno ponašanje tijekom vožnje –
02:03
like not stopping on a red headlight.
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poput nezaustavljanja na crvenom semaforskom svjetlu.
02:04
Because that way you have to stop and restart the engine,
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Jer na taj način moraju stati i ponovno pokrenuti motor,
02:07
and that would use quite some fuel, wouldn't it?
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a to bi potrošilo dosta goriva, zar ne?
02:11
So despite this being a very well-intended application,
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Tako da, iako je ovo vrlo dobronamjerna aplikacija,
02:15
obviously there was a side effect of that.
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naravno da je bilo nuspojava.
02:17
And here's another example for one of these side effects.
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Evo još jednog primjera tih nuspojava.
02:20
Commendable:
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Pohvalno:
02:21
a site that allows parents to give their kids little badges
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stranica koja dopušta roditeljima da daju svojoj djeci male značke
02:25
for doing the things that parents want their kids to do --
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za stvari koje roditelji žele da njihova djeca rade –
02:27
like tying their shoes.
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poput vezanja cipela.
02:28
And at first that sounds very nice,
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Isprva to zvuči jako zgodno,
02:31
very benign, well intended.
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vrlo benigno, dobronamjerno.
02:33
But it turns out, if you look into research on people's mindset,
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Ali ispada da ako ispitate istraživanja ljudskog stanja uma,
02:36
that caring about outcomes,
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brigu o ishodima,
02:38
caring about public recognition,
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brigu o javnom priznanju,
02:40
caring about these kinds of public tokens of recognition
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brigu o ovakvom obliku javnih znakova priznanja,
02:44
is not necessarily very helpful
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nije nužno jako korisno
02:46
for your long-term psychological well-being.
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za vaše dugoročno psihološko blagostanje.
02:48
It's better if you care about learning something.
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Bolje je ako vam je stalo do toga da naučite nešto.
02:51
It's better when you care about yourself
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Bolje je kada se brinete za sebe,
02:53
than how you appear in front of other people.
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umjesto kako izgledate drugim ljudima.
02:56
So that kind of motivational tool that is used
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Tako da ta vrsta motivacijskog oruđa koje se koristi
02:59
actually in and of itself
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sama po sebi
03:01
has a long-term side effect
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ima dugotrajne nuspojave
03:03
in that every time we use a technology
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u tome što svaki put kad koristimo tehnologiju
03:05
that uses something like public recognition or status,
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koja koristi neku vrstu javnog priznanja ili statusa,
03:08
we're actually positively endorsing this
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zapravo pozitivno potičemo to
03:11
as a good and a normal thing to care about --
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kao dobru i normalnu stvar o kojoj treba voditi brigu –
03:14
that way, possibly having a detrimental effect
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i na taj način postoji mogućnost štetnog učinka
03:17
on the long-term psychological well-being of ourselves as a culture.
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na dugotrajno psihološko blagostanje nas samih kao kulture.
03:21
So that's a second, very obvious question:
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To je drugo, vrlo očito pitanje:
03:23
What are the effects of what you're doing?
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Koji su učinci onog što radimo?
03:26
The effects that you're having with the device,
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Učinci koje imate s uređajem,
03:28
like less fuel,
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kao što je manja potrošnja goriva
03:29
as well as the effects of the actual tools you're using
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te učinci stvarnih oruđa koja koristite
03:32
to get people to do things --
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kako biste natjerali ljude da učine nešto –
03:34
public recognition.
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javno priznanje.
03:36
Now is that all -- intention, effect?
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Je li to sve – namjera, učinak?
03:39
Well there are some technologies
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Postoje neke tehnologije
03:40
which obviously combine both.
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koje očito spajaju oboje.
03:42
Both good long-term and short-term effects
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I dobre dugotrajne i kratkotrajne učinke
03:44
and a positive intention like Fred Stutzman's Freedom,
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i pozitivnu namjeru poput Slobode Freda Stutzmana,
03:47
where the whole point of that application
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gdje je cijela bit aplikacije,
03:49
is, well, we're usually so bombarded
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pa, obično smo bombardirani
03:52
with calls and requests by other people,
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pozivima i zahtjevima drugih ljudi,
03:53
with this device you can shut off the Internet connectivity
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a s ovim uređajem možete ugasiti povezivost računala s internetom
03:56
of your PC of choice for a preset amount of time
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na predodređeno vrijeme
03:59
to actually get some work done.
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kako biste stigli čak napraviti i nešto posla.
04:02
And I think most of us will agree,
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Mislim da će se većina nas složiti
04:03
well that's something well intended
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da je to nešto dobronamjerno
04:04
and also has good consequences.
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i ima pozitivne posljedice.
04:07
In the words of Michel Foucault,
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Riječima Michela Foucaulta,
04:09
"It is a technology of the self."
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"To je tehnologija samog sebe."
04:11
It is a technology that empowers the individual
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To je tehnologija koja pojedincu daje moć
04:13
to determine its own life course,
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odrediti svoj životni smjer,
04:16
to shape itself.
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oblikovati sam sebe.
04:17
But the problem is,
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Ali problem je,
04:19
as Foucault points out,
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kao što Foucault ističe,
04:20
that every technology of the self
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što svaka tehnologija sebe
04:22
has a technology of domination as its flip side.
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ima tehnologiju dominacije kao svoju drugu stranu.
04:25
As you see in today's modern liberal democracies,
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Kao što vidite u današnjim modernim liberalnim demokracijama,
04:30
the society, the state,
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društvo, država,
04:32
not only allows us to determine our self, to shape our self,
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dopušta nam ne samo da se sami odredimo,
04:36
it also demands it of us.
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da se oblikujemo, već to od nas i zahtijeva.
04:38
It demands that we optimize ourselves,
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Zahtijeva da se usavršimo,
04:40
that we control ourselves,
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da se kontroliramo,
04:42
that we self-manage continuously
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da kontinuirano upravljamo nama samima
04:44
because that's the only way
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jer je to jedini način
04:46
in which such a liberal society works.
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na koji takvo liberalno društvo funkcionira.
04:49
These technologies want us to stay in the game
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Ove tehnologije žele da ostanemo u igri
04:53
that society has devised for us.
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koju je društvo smislilo za nas.
04:56
They want us to fit in even better.
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Žele da se još bolje uklopimo.
04:58
They want us to optimize ourselves to fit in.
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Žele da se usavršimo kako bismo se uklopili.
05:01
Now I don't say that is necessarily a bad thing.
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Ne želim reći da je to nužno loša stvar.
05:05
I just think that this example
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Samo mislim da nas ovaj primjer
05:07
points us to a general realization,
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upućuje na opću spoznaju
05:10
and that is no matter what technology or design you look at,
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da bez obzira koju tehnologiju ili dizajn pogledate,
05:13
even something we consider as well intended and as good in its effects --
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čak i nešto što smatramo i dobronamjernim i da ima dobre učinke –
05:18
like Stutzman's Freedom --
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poput Stutzmanove Slobode –
05:20
comes with certain values embedded in it.
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dolazi s određenim vrijednostima usađenima u sebi.
05:22
And we can question these values.
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Možemo ispitati te vrijednosti.
05:24
We can question: Is it a good thing
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Možemo pitati: Je li dobro
05:26
that all of us continuously self-optimize ourselves
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što svi mi kontinuirano usavršavamo sami sebe
05:30
to fit better into that society?
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kako bismo se bolje uklopili u to društvo?
05:32
Or to give you another example,
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Ili da vam dam drugi primjer,
05:33
what about a piece of persuasive technology
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što je s dijelom uvjeravajuće tehnologije
05:35
that convinces Muslim women to wear their headscarves?
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koja uvjerava muslimanke da nose svoje marame?
05:39
Is that a good or a bad technology
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Je li to dobra ili loša tehnologija
05:41
in its intentions or in its effects?
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u svojim namjerama ili učincima?
05:44
Well that basically depends
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To ovisi
05:45
on the kind of values that you bring to bear
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o vrsti vrijednosti koju možete primijeniti
05:48
to make these kinds of judgments.
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kako biste donijeli ovakve procjene.
05:50
So that's a third question:
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To je treće pitanje:
05:52
What values do you use to judge?
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Koje vrijednosti koristite pri procjeni?
05:53
And speaking of values,
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I govoreći o vrijednostima,
05:55
I've noticed that in the discussion about moral persuasion online,
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primijetio sam da u raspravi o moralnoj uvjerljivosti online
05:59
and when I'm talking with people,
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i kad pričam s ljudima,
06:00
more often than not there is a weird bias.
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često postoji čudna subjektivnost.
06:03
And that bias is that we're asking,
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I ta subjektivnost je da pitamo,
06:06
is this or that "still" ethical?
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je li ovo ili ono "još uvijek" etično?
06:09
Is it "still" permissible?
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Je li "još uvijek" dopušteno?
06:12
We're asking things like,
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Pitamo stvari poput:
06:13
Is this Oxfam donation form --
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Je li ovaj obrazac za Oxfam donaciju –
06:15
where the regular monthly donation is the preset default
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gdje je redovna mjesečna donacija unaprijed zadana
06:18
and people, maybe without intending it,
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i ljudi su, možda bez namjere,
06:20
are that way encouraged or nudged
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na taj način ohrabreni ili potaknuti
06:23
into giving a regular donation instead of a one-time donation --
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dati redovnu donaciju umjesto jednokratne –
06:26
is that still permissible?
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je li to dopušteno?
06:27
Is it still ethical?
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Je li još uvijek etično?
06:28
We're fishing at the low end.
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Na samom smo dnu.
06:30
But in fact, that question
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Ali, pitanje
06:32
"Is it still ethical?"
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"Je li to još etično?"
06:33
is just one way of looking at ethics.
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je samo jedan način gledanja na etiku.
06:35
Because if you look at the beginning of ethics
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Ako pogledate na početak etike
06:38
in Western culture,
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u zapadnoj kulturi,
06:40
you see a very different idea
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vidite ideju vrlo drugačiju
06:42
of what ethics also could be.
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od onoga što bi etika još mogla biti.
06:44
For Aristotle, ethics was not about the question,
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Za Aristotela etika nije bila o pitanju
06:48
is that still good, or is it bad?
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"Je li to još uvijek dobro ili je loše?"
06:50
Ethics was about the question of how to live life well.
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Etika je bila o pitanju kako dobro živjeti život.
06:54
And he put that in the word "arete,"
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On je to stavio u riječ "arete"
06:56
which we, from the [Ancient Greek], translate as "virtue."
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koju sa starogrčkog prevodimo kao "vrlina".
06:59
But really it means excellence.
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Ali zapravo znači izvrsnost.
07:00
It means living up to your own full potential
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Znači živjeti ispunjavajući vlastiti potencijal
07:04
as a human being.
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ljudskog bića.
07:07
And that is an idea
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To je ideja koju je,
07:08
that, I think, that Paul Richard Buchanan nicely put in a recent essay
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mislim, Paul Richard Buchanan odlično oblikovao u nedavnom eseju
07:11
where he said, "Products are vivid arguments
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u kojem kaže: "Proizvodi su živahni argumenti
07:14
about how we should live our lives."
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o tome kako bismo trebali živjeti svoje živote."
07:16
Our designs are not ethical or unethical
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Naši dizajni nisu etički ili neetički
07:19
in that they're using ethical or unethical means of persuading us.
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u tome što koriste etičke ili neetičke mjere kako bi nas uvjerili.
07:23
They have a moral component
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Imaju moralni sastojak
07:25
just in the kind of vision and the aspiration of the good life
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u obliku vizije i težnje dobrom životu
07:29
that they present to us.
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kojeg nam predstavljaju.
07:32
And if you look into the designed environment around us
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Ako pogledate u oblikovan okoliš oko nas
07:35
with that kind of lens,
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s takvom lećom,
07:36
asking, "What is the vision of the good life
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pitajući: "Što je vizija dobrog života
07:39
that our products, our design, present to us?",
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koju naši proizvodi, naš dizajn, nama predstavljaju?",
07:42
then you often get the shivers,
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onda vas često prođu trnci
07:44
because of how little we expect of each other,
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zbog toga kako malo očekujemo jedni od drugih,
07:46
of how little we actually seem to expect
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kako malo očekujemo
07:49
of our life and what the good life looks like.
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od našeg života i toga kako dobar život izgleda.
07:52
So that's the fourth question I'd like to leave you with:
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To je četvrto pitanje s kojim bih vas ostavio:
07:56
What vision of the good life
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Koju viziju dobrog života
07:58
do your designs convey?
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naši dizajni prenose?
08:01
And speaking of design,
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I govoreći o dizajnu,
08:03
you notice that I already broadened the discussion.
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možete primjetiti da sam već proširio raspravu
08:06
Because it's not just persuasive technology that we're talking about here,
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jer to nije samo uvjeravajuća tehnologija o kojoj pričamo ovdje,
08:11
it's any piece of design that we put out here in the world.
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to je svaki dio dizajna koji pustimo u svijet.
08:15
I don't know whether you know
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Ne znam znate li
08:17
the great communication researcher Paul Watzlawick
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velikog istraživača komunikacije Paula Watzlawicka
08:18
who, back in the '60s, made the argument
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koji je u 60-ima ustvrdio
08:20
we cannot not communicate.
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da ne možemo nekomunicirati.
08:21
Even if we choose to be silent,
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Čak i ako odlučimo biti tihi,
08:24
we chose to be silent. We're communicating something by choosing to be silent.
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odlučili smo biti tihi. Komuniciramo nešto svojom odlukom da budemo tihi.
08:28
And in the same way that we cannot not communicate,
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Isto kao što ne možemo nekomunicirati,
08:31
we cannot not persuade.
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ne možemo ne uvjeravati.
08:32
Whatever we do or refrain from doing,
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Što god da učinimo ili se suzdržavamo učiniti,
08:35
whatever we put out there as a piece of design
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što god donesemo kao dio dizajna
08:38
into the world
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u svijet
08:39
has a persuasive component.
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ima uvjeravajući element.
08:41
It tries to affect people.
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Pokušava utjecati na ljude.
08:43
It puts a certain vision of the good life
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Stavlja određenu viziju dobrog života
08:46
out there in front of us.
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ispred nas.
08:47
Which is what Peter-Paul Verbeek,
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To je ono što Peter-Paul Verbeek,
08:49
the Dutch philosopher of technology, says.
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nizozemski filozof tehnologije, kaže.
08:51
No matter whether we as designers intend it or not,
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Bez obzira na to namjeravamo li mi to ili ne,
08:56
we materialize morality.
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kao dizajneri mi matezijaliziramo moral.
08:57
We make certain things harder and easier to do.
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Određene stvari činimo težima ili lakšima za napraviti.
09:00
We organize the existence of people.
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Organiziramo postojanje ljudi.
09:02
We put a certain vision of what good or bad
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Stavljamo određenu viziju toga što je dobro ili loše
09:05
or normal or usual is in front of people
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ili normalno ili uobičajeno pred ljude
09:08
by everything we put out there in the world.
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svime što donesemo u svijet.
09:11
Even something as innocuous as a set of school chairs
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Čak i nešto bezopasno poput kompleta školskih stolica
09:14
is a persuasive technology.
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je uvjeravajuća tehnologija.
09:16
Because it presents and materializes
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Zato što predstavlja i materijalizira
09:19
a certain vision of the good life --
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određenu viziju dobrog života –
09:21
the good life in which teaching and learning and listening
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dobrog života u kojem poučavanje i učenje i slušanje ovisi
09:24
is about one person teaching, the others listening,
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o jednoj osobi koja poučava, drugi je slušaju,
09:27
in which it is about, learning is done while sitting,
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u kojem se sjedi kad se uči,
09:31
in which you learn for yourself,
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u kojem učite za sebe,
09:33
in which you're not supposed to change these rules
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u kojem ne biste trebali mijenjati ova pravila
09:35
because the chairs are fixed to the ground.
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jer su stolice prikovane za tlo.
09:39
And even something as innocuous as a single design chair --
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Čak i nešto bezopasno poput jednog dizajna stolice –
09:42
like this one by Arne Jacobsen --
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poput ove Arne Jacobsen –
09:43
is a persuasive technology.
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je uvjeravajuća tehnologija.
09:45
Because, again, it communicates an idea of the good life.
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Zato što komunicira ideju dobrog života.
09:48
A good life --
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Dobar život –
09:50
a life that you say you as a designer consent to
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život na koji kažete da pristajete kao dizajner
09:52
by saying, "In the good life,
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govoreći: "U dobrom životu,
09:54
goods are produced as sustainably or unsustainably as this chair.
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roba proizvodi održivo ili neodrživo kao ova stolica.
09:58
Workers are treated as well or as badly
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Prema radnicima se postupa jednako dobro ili loše
10:01
as the workers were treated who built that chair."
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kao s radnicima koji su stvorili tu stolicu.".
10:03
The good life is a life where design is important
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Dobar život je život gdje je dizajn važan
10:06
because somebody obviously took the time and spent the money
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jer je netko očito odvojio vrijeme i potrošio novac
10:09
for that kind of well-designed chair,
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na taj oblik dobrodizajnirane stolice,
10:10
where tradition is important
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gdje je tradicija važna
10:12
because this is a traditional classic
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jer je to tradicionalni klasik
10:14
and someone cared about this,
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i netko je vodio brigu o tome,
10:15
and where there is something as conspicuous consumption,
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i gdje je nešto poput izražene potrošnje,
10:17
where it is okay and normal
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gdje je u redu i normalno
10:19
to spend a humungous amount of money on such a chair
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potrošiti ogromne količine novca na takvu stolicu
10:22
to signal to other people what your social status is.
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da biste pokazali drugim ljudima koji je vaš socijalni status.
10:25
So these are the kinds of layers, the kinds of questions
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Ovo su vrste slojeva, vrste pitanja
10:28
I wanted to lead you through today --
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koja sam htio da vas vode danas –
10:30
the question of, What are the intentions
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pitanje: Koje su namjere
10:32
that you bring to bear when you're designing something?
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koje primjenjujete kad dizajnirate nešto?
10:35
What are the effects, intended and unintended, that you're having?
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Koji su učinci, namjerni ili nenamjerni, koje imate?
10:38
What are the values you're using
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Koje su vrijednosti koje koristite
10:40
to judge those?
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pri procjeni?
10:41
What are the virtues, the aspirations
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Koje su vrline, težnje
10:42
that you're actually expressing in that?
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koje zapravo izražavate time?
10:45
And how does that apply,
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I kako se to primjenjuje,
10:47
not just to persuasive technology,
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ne samo kod uvjeravajuće tehnologije,
10:49
but to everything you design?
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već kod svega što dizajnirate?
10:52
Do we stop there?
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Stajemo li ovdje?
10:54
I don't think so.
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Ne bih rekao.
10:55
I think that all of these things are eventually informed
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Mislim da su sve ove stvari konačno informirane
11:00
by the core of all of this --
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biti svega ovog –
11:01
and this is nothing but life itself.
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i ovo nije ništa nego sam život.
11:04
Why, when the question of what the good life is
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Zašto, kad pitanje što je dobar život
11:07
informs everything that we design,
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informira sve što dizajniramo,
11:10
should we stop at design and not ask ourselves,
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trebamo li stati na dizajnu i ne pitati se
11:12
how does it apply to our own life?
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kako to primjeniti u vlastitom životu?
11:15
"Why should the lamp or the house be an art object,
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"Zašto bi svjetiljka ili kuća trebale biti umjetnički predmet,
11:18
but not our life?"
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ali ne i naš život?",
11:19
as Michel Foucault puts it.
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kako to kaže Michel Foucault.
11:21
Just to give you a practical example of Buster Benson.
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Samo da vam dam praktični primjer Bustera Bensona.
11:24
This is Buster setting up a pull-up machine
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Ovdje Buster postavlja prečku za zgibove
11:27
at the office of his new startup Habit Labs,
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u uredu svog novog Habit Labsa
11:29
where they're trying to build up other applications
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gdje pokušavaju stvoriti druge aplikacije
11:31
like Health Month for people.
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poput Mjeseca zdravlja za ljude.
11:33
And why is he building a thing like this?
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I zašto gradi nešto ovakvo?
11:36
Well here is the set of axioms
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Postoji sklop aksioma
11:38
that Habit Labs, Buster's startup, put up for themselves
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koje je Habit Labs, Busterova nova tvrtka, postavila za sebe
11:41
on how they wanted to work together as a team
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kako bi radili zajedno kao tim
11:44
when they're building these applications --
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pri smišljanju ovih aplikacija –
11:46
a set of moral principles they set themselves
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sklop moralnih principa koje sami postavljaju
11:48
for working together --
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za zajednički rad –
11:50
and one of them being,
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i jedan od njih je:
11:51
"We take care of our own health and manage our own burnout."
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"Vodimo brigu o našem zdravlju i upravljamo vlastitim izgaranjem."
11:54
Because ultimately how can you ask yourselves
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Jer na kraju, kako možemo pitati sebe
11:58
and how can you find an answer
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i kako možemo naći odgovor
11:59
on what vision of the good life
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na to što je vizija dobrog života
12:02
you want to convey and create with your designs
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koju želimo prenijeti i stvoriti svojim dizajnima
12:05
without asking the question,
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bez da se pitamo
12:06
what vision of the good life
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koja je vizija dobrog života
12:08
do you yourself want to live?
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koji sami želimo živjeti?
12:11
And with that, I thank you.
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I s tim završavam, hvala vam.
12:15
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Sebastian Deterding - DesignerSebastian Deterding is an interface designer who thinks deeply about persuasive and gameful design.
Why you should listen
Sebastian Deterding is a designer and researcher working on user experience, video games, persuasive technology and gameful design. He is interested in how code shapes conduct -- and how to put that knowledge into practice. He is a PhD researcher in Communication at the Graduate School of the Research Center for Media and Communication, Hamburg University. He is also an affiliated researcher at the Hans Bredow Institute for Media Research in Hamburg, and works as an independent user experience designer.
Sebastian Deterding | Speaker | TED.com