Michele Wucker: Why we ignore obvious problems -- and how to act on them
Michele Wucker: Mengapa kita mengabaikan masalah nyata -- dan bagaimana menyikapinya
Michele Wucker coined the term "gray rhino" as a metaphor for obvious risks that are neglected despite -- in fact, often because of -- their size and likelihood. Full bio
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a highly obvious problem
yang sangat jelas
within your power to fix things
mungkin untuk memperbaiki semua
than any of us would like to admit
condong untuk tidak sadar
to turn away from things
kabur dari hal tertentu
that they represent to us,
bagi kita,
from my world, economic policy.
dari ranah saya, kebijakan ekonomi.
was head of the Federal Reserve,
kepala Federal Reserve (OJK di AS),
for problems in the US economy
masalah-masalah dalam ekonomi AS
didn't spin out of control.
semakin parah di luar kendali.
respected leaders and institutions
dan institusi terhormat yang
and dangerous market bubbles.
gelembung pasar berbahaya.
it all came tumbling down.
di tahun 2008, semua itu runtuh.
lost nearly half their value,
hampir 50% dari nilai mereka,
lost their homes to foreclosure.
mereka karena penyitaan.
was out of work.
Amerika jadi pengangguran.
came out with a postmortem and said,
baru mengeluarkan pernyataan,
sama sekali mustahil.
tidak begitu mengejutkan.
nearly doubled in value
di Manhattan nyaris naik 2x lipat
and I sold it.
terus menjual apartemennya.
also saw the warning,
yang melihat tanda-tanda,
what the crisis was going to look like,
akan jadi seperti apa,
was as dangerous, visible and predictable
jelas, dan bisa diperkirakan
charging right at us.
yang mengejar kita.
power over our futures.
kuasa atas masa depan kita.
that we think we have,
kendali yang kita pegang itu sedikit,
menggampangkan masalah
masks another problem:
menutupi masalah lain:
that we're facing
mungkin bisa terjadi,
but we still don't do anything about.
tapi masih kita abaikan.
metafora badak abu-abu
yang saya rasa sangat penting.
melihat hal secara berbeda,
that people had for the black swan,
terhadap angsa hitam,
that were highly obvious,
yang sangat terlihat jelas,
tapi masih tidak dipedulikan.
judul berita setiap hari.
is another big gray rhino,
adalah badak abu-abu lain,
sangat mungkin terjadi.
in the last 10 years.
belajar selama 10 tahun terakhir ini.
to Washington or Wall Street,
berita Washington atau Wall Street,
that only smooth sailing laid ahead.
yang ada di hadapan sana mulus semua.
banyak menghabiskan waktu,
Xi Jinping himself,
presidennya sendiri,
sebagai badak abu-abu,
systems of government,
yang sangat berbeda,
they're able to do or not.
yang bisa mereka ambil.
for their economic problems
masalah ekonomi mereka
that both countries have problems
kedua negara itu bermasalah dengan
and with economic productivity.
dan produktivitas ekonomi.
are so different?
mengutamakan keselamatan
to recall their shoddy cars
mobil jelek buatan mereka
in preparing for the inevitable --
bersiap untuk kematian mereka --
chiseled into the gravestone.
kematiannya sudah diukir di batu nisan.
on the other side,
their final affairs in order,
for decades and decades
selama puluhan tahun
between one side and the other?
dengan yang lain?
see things and deal with them,
untuk mengatasi masalah,
with culture, society,
dengan budaya: masyarakat,
pick you up when you fall,
to see a danger as being smaller.
masalah itu lebih kecil.
good chances, not just the bad ones.
bagus, tidak hanya yang buruk.
that nobody wants you to talk about.
orang lain tidak mau dengar.
that are kind of scary,
yang rada menakutkan,
badak abu-abu.
individualist culture -- go it alone.
hadapi semua sendirian.
much less open to change
terbuka pada perubahan
is going to keep problems from happening,
akan mencegah masalah sebelum terjadi,
but people believe it.
tapi orang tetap percaya.
on their families,
to take certain risks.
mengambil risiko tertentu.
that they need to change direction,
perlu mengambil arahan baru,
is absolutely amazing.
di Cina sangat mengagumkan.
soal suatu situasi,
even when it's not what you want?
realita walau itu bukan keinginan Anda?
that we just want to black out,
ingin kita abaikan,
what we like, what we agree with.
ingin kita lihat, suka, dan setujui.
and the ability
talking with people of all walks of life
dari berbagai latar belakang
and their attitudes.
hidup mereka dan sikap mereka.
who are more afraid of risk,
who would be less open to change.
terhadap perubahan.
the problems around them
masalah di sekitar mereka
to tolerate more risk, good risk,
risiko yang baik,
kita mencari informasi,
about the things that we're afraid of.
mengatasi hal yang menakutkan untuk kita.
it can feel so big,
rasanya sangat besar
could make a difference.
tidak bisa membuat perbedaan.
except themselves.
kecuali diri mereka sendiri.
he's not ever going to give up his SUV
merelakan mobil jipnya sampai
coal plants in China.
berhenti dibangun di Cina.
to change our attitudes,
untuk mengubah sikap kita
an open and honest conversation
jujur dan terbuka dengan semua orang
about how well we're dealing with them.
kemampuan kita menghadapi itu.
deal with obvious problems,
masalah yang kelihatan,
what's in front of you,
melihat hal di depan,
and I could not disagree more.
apa yang ada di depan Anda,
that shared vulnerability,
bersama kita semua,
membuka mata kita,
ABOUT THE SPEAKER
Michele Wucker - Author, policy analystMichele Wucker coined the term "gray rhino" as a metaphor for obvious risks that are neglected despite -- in fact, often because of -- their size and likelihood.
Why you should listen
Michele Wucker's term "gray rhino" has moved markets and shaped financial policies around the world. She is the author of the international bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, which China's leadership has used to frame and communicate its efforts to crack down on financial risk.
Drawing on three decades of experience in financial media and think tank management, turnarounds and policy analysis, Wucker is founder of the Chicago-based strategy firm Gray Rhino & Company, which helps organizations to better manage gray rhino risks. She speaks regularly on risk management, leadership, macro strategy and decision-making for high-level global audiences. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.
Wucker's first two books, Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right and Why the Cocks Fight: Dominicans, Haitians, and the Struggle for Hispaniola, continue to influence policy debates.
Michele Wucker | Speaker | TED.com