Michele Wucker: Why we ignore obvious problems -- and how to act on them
미셸 우커(Michele Wucker): 우리가 분명한 문제들을 무시하는 이유와 이를 해결하는 방법
Michele Wucker coined the term "gray rhino" as a metaphor for obvious risks that are neglected despite -- in fact, often because of -- their size and likelihood. Full bio
Double-click the English transcript below to play the video.
a highly obvious problem
영향이 있는 것이라면요.
within your power to fix things
문제를 해결하려고 노력하실 건가요?
than any of us would like to admit
인정하고 싶지 않을 정도로
놓칠 가능성이 아주 높거든요.
to turn away from things
느껴지는 바로 그 위협 때문에
that they represent to us,
from my world, economic policy.
한 가지 예를 들어볼까 해요.
was head of the Federal Reserve,
의장이었을 때
for problems in the US economy
문제들을 지켜보고
didn't spin out of control.
않도록 하는 것이었죠.
respected leaders and institutions
지도자들과 기관들이
위험한 부동산 거품에 대해
and dangerous market bubbles.
it all came tumbling down.
이 모든 것이 무너져 내렸죠.
lost nearly half their value,
거의 절반으로 떨어졌고
lost their homes to foreclosure.
압류로 집을 잃었습니다.
was out of work.
1이 실직했습니다.
came out with a postmortem and said,
뒤늦게 이렇게 말했습니다.
예상할 수 없었다.”
있음직하지 않은 것입니다.
놀랄만한 것은 아니었습니다.
nearly doubled in value
가치는 4년도 되지 않아
and I sold it.
아파트를 팔았죠.
also saw the warning,
what the crisis was going to look like,
was as dangerous, visible and predictable
눈에 보이는 것이며 예상 가능하다는 것을요.
charging right at us.
회색 코뿔소처럼요.
power over our futures.
없다고 생각하게 합니다.
that we think we have,
적다고 느낄수록
masks another problem:
문제를 못 보게 합니다.
that we're facing
것들이라는 것입니다.
but we still don't do anything about.
아무것도 안 하는 것들입니다.
비유를 생각해냈습니다.
해결하기 위해서요.
가졌던 것 같은 열정으로
that people had for the black swan,
that were highly obvious,
무시당하는 것들을 나타냅니다.
찾으실 수 있으실 겁니다.
is another big gray rhino,
또 다른 큰 회색 코뿔소,
새로운 경제위기입니다.
in the last 10 years.
배운 것이 있었는지 의문이 듭니다.
to Washington or Wall Street,
정보를 얻으신다면
that only smooth sailing laid ahead.
것도 거의 이해받으실 수 있을 겁니다.
보내는 중국에서는
Xi Jinping himself,
systems of government,
시스템을 가지고 있고 그것이
they're able to do or not.
없는 것에 영향을 줍니다.
for their economic problems
that both countries have problems
빚, 불평등 및 경제 생산성 관련
and with economic productivity.
공공연한 사실입니다.
are so different?
to recall their shoddy cars
in preparing for the inevitable --
준비하시는 조부모님들에게요.
chiseled into the gravestone.
묘비에 새겨 놓으셨어요.
on the other side,
their final affairs in order,
for decades and decades
between one side and the other?
차이점을 만들었을까요?
see things and deal with them,
무언가를 보면 이를 처리하고
고개를 돌려버릴까요?
with culture, society,
pick you up when you fall,
도와줄 것이라고 생각하신다면
to see a danger as being smaller.
느끼실 가능성이 높습니다.
good chances, not just the bad ones.
좋은 모험도 할 수 있도록 하죠.
하는 것이 있습니다.
that nobody wants you to talk about.
위험에 대해 이야기할 때 말이죠.
that are kind of scary,
individualist culture -- go it alone.
개인주의적 문화가 있습니다.
much less open to change
변화에 덜 개방적이고
is going to keep problems from happening,
않도록 할 것이라고 믿습니다.
but people believe it.
그래도 사람들은 그렇게 믿습니다.
on their families,
to take certain risks.
가능성이 더 높습니다.
that they need to change direction,
사실에 더 개방적이고
is absolutely amazing.
사실 대단합니다.
even when it's not what you want?
있는 그대로 볼 용의가 있으시나요?
기울이지 않을 확률이 아주 높습니다.
that we just want to black out,
what we like, what we agree with.
우리가 동의하는 것만 보려합니다.
and the ability
talking with people of all walks of life
각계 각층의 사람들과
대해 말하는 데 보냅니다.
and their attitudes.
who are more afraid of risk,
who would be less open to change.
것이라 보시기 쉽습니다.
the problems around them
to tolerate more risk, good risk,
감당할 수 있고
about the things that we're afraid of.
무언가를 할 힘을 키우죠.
넘어가게 되는데요.
느끼기 때문입니다.
it can feel so big,
너무 크게 느껴지시죠.
could make a difference.
일으킬 수 없을 것만 같이요.
부인하며 살아갑니다.
except themselves.
모두를 탓하며 살아갑니다.
he's not ever going to give up his SUV
건설을 중단할 때까지
coal plants in China.
않을 것이라는 제 친구처럼요.
일으킬 기회가 있습니다.
to change our attitudes,
바꿀 기회를 가지고 있습니다.
사람들의 태도 말입니다.
an open and honest conversation
것을 도와주셨으면 합니다.
about how well we're dealing with them.
잔인할만큼 정직하시기를요.
너무나 많이 들었습니다.
deal with obvious problems,
문제들을 해결해야 하죠.
what's in front of you,
and I could not disagree more.
동의하지 않습니다.
that shared vulnerability,
모두가 인식하게 된다면
힘을 줄 것입니다.
ABOUT THE SPEAKER
Michele Wucker - Author, policy analystMichele Wucker coined the term "gray rhino" as a metaphor for obvious risks that are neglected despite -- in fact, often because of -- their size and likelihood.
Why you should listen
Michele Wucker's term "gray rhino" has moved markets and shaped financial policies around the world. She is the author of the international bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, which China's leadership has used to frame and communicate its efforts to crack down on financial risk.
Drawing on three decades of experience in financial media and think tank management, turnarounds and policy analysis, Wucker is founder of the Chicago-based strategy firm Gray Rhino & Company, which helps organizations to better manage gray rhino risks. She speaks regularly on risk management, leadership, macro strategy and decision-making for high-level global audiences. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.
Wucker's first two books, Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right and Why the Cocks Fight: Dominicans, Haitians, and the Struggle for Hispaniola, continue to influence policy debates.
Michele Wucker | Speaker | TED.com