Rocío Lorenzo: How diversity makes teams more innovative
로치오 로렌조(Rocio Lorenzo): 다양성이 팀을 혁신적으로 만드는 방법
BCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption. Full bio
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was not something I had to worry about.
문제가 아니라고 생각 했습니다.
generation had to fight for.
쟁취해야 할 문제라고 생각했죠.
we were 50-50, male-female,
종종 더 좋은 성적을 받았죠.
naturally over time, right?
그렇지 않나요?
working as a management consultant
관리 컨설턴트로서
I was the only woman in the room
유일한 여성이었는지
폐쇄적인 리더쉽이
out of political correctness,
their most immediate, pressing goals:
목표가 되기에는 부족했습니다.
delivering the new product,
진짜 목표들 말이죠.
일한 제 개인적인 경험은
working with diverse teams
a little bit more effort at the beginning,
가져오게 합니다.
more creative ideas.
정말 더 혁신적이고
really more innovative,
이상의 것인가?
than something to comply with?
이점이 될 수 있을까?
with the Technical University of Munich.
연구를 시작했습니다.
in Germany, Austria and Switzerland,
around the world.
두 가지를 물었습니다.
basically two things:
and how diverse they are.
만들어낸 수익의 일부인데
of revenues they've made
서비스로 얻어진 것입니다.
in the last three years,
how many creative ideas they have,
창의적인 생각을 가졌는지 물은게 아니라
translate into products and services
기여하는지를 확인했습니다.
more successful today and tomorrow.
we looked at six different factors:
확인했습니다.
age and gender, amongst others.
국적, 나이, 성별을 봤죠.
with those questions,
다양성을 확인하기 전에
we would expect as a result.
낙관적이지 않았습니다.
우리가 이 실험에서
thought, or saw a real possibility,
없다고 생각했습니다.
was rather on the cautious side,
some kind of link
조건이 갖춰진 조직에서만
있다고 생각했습니다
very open leadership style
사람들이 의견을 자유롭고 편안하게
and safely and contribute.
the data came in,
the most skeptical amongst us.
are simply more innovative, period.
다음 의문이 들었습니다.
is the chicken or the egg question,
really more innovative
a more diverse leadership,
is correlation versus causation,
있는지 알지 못합니다.
that are more diverse
더욱 혁신적이란 것이었죠.
that are more innovative
가지고 있었습니다.
that it works both ways,
and innovation driving diversity.
혁신성은 다양성을 이끌어냅니다.
about the reactions in the media.
혁신을 이끌어 낸다” 라는
Boosts Innovation"
더욱 자극적으로 쓰였습니다.
as bad publicity, right?
from senior executives
심화된 이해를 위해
전화를 하기 시작했습니다.
about gender diversity.
이 질문을 사용 했습니다.
those discussions by asking,
in your organization today?"
어떻게 생각하시나요?”
이렇게 답했습니다.
이루지는 못했지만
but we're not that bad."
in our board who is a woman."
in being proud about it,
말씀하신데는 이유가 있습니다.
on the board who is a woman,
publicly listed companies.
have an all-male board,
임원진이 모두 남성입니다.
largest publicly listed companies
중요한 사실이 있습니다.
important insight.
차이를 만들어낼 수 없습니다.
to have an impact on innovation,
혁신을 이끌어내기 위해서는
than 20 percent women in leadership.
the sample into three groups,
more than 20 percent women in leadership,
여성 리더를 가진 조직만이
in innovation revenue
현저한 혁신성 수익을 보여줍니다.
shows that you do need critical mass
성과를 내기 위해서는
JP Morgan or Apple
애플과 같은 회사는
already achieved that threshold.
였습니다.
for that point of view,
그런 시선을 가지고 있습니다.
생각해왔기 때문이죠.
and look at the numbers,
who are college graduates
10년의 직장생활을 한 여성의 비율은
of professional experience
그리고 있습니다.
in which to fish for female leaders
왔다는 의미입니다.
혹은 적게 평행을 그리겠죠?
more or less in parallel, right?
at what happened in reality.
여성세대가 성공하지 못했습니다.
female generation in history,
in significant numbers.
성과를 내지 못했습니다.
translate into leadership.
바뀌지 않습니다.
and we need to do better.
women in leadership
리더로 만드는 것은
까다로운 일처럼 보입니다.
that are making progress there
진행하고 있고
company, as an example.
SAP을 예로 들어보죠.
19 percent women in leadership,
여성 리더를 갖췄습니다.
마음 먹었죠.
in any other area of business
목표를 설정했습니다.
of 25 percent for 2017,
결국 이뤄냈습니다.
about developing leaders
동원하게 했습니다.
women in leadership for 2022.
대부분의 모든 조직에서
that are taken every day
to develop and promote.
승진시키는가로 좁혀집니다.
멘토링, 교육 어떤 것도
send the most powerful change signal
변화의 신호가 되게 할 것입니다.
되기로 한 적이 없습니다.
to be a diversity advocate.
to change the face of leadership,
해주는 것 말이죠.
규정을 지키게 돕거나
complied with something
있다고 믿게 하는 일
도와주는 것이 아니라
is making their organization
이해시키고 있습니다.
by embracing diverse talent,
true opportunity for everyone.
제공하는 것입니다.
ABOUT THE SPEAKER
Rocío Lorenzo - Management consultant, diversity researcherBCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption.
Why you should listen
Rocío Lorenzo is a Partner and Managing Director at The Boston Consulting Group, based in Munich.
For the last fifteen years, Lorenzo has worked extensively in telecommunications and media, advising senior executives across Europe and the US on strategy development, growth programs and large scale transformations. She leads the telecommunications growth topic worldwide. In 2015 Rocío was named one of 25 female business leaders by Handelsblatt, HuffPost and Edition F. She is the author of several studies on diversity, including "The Mix that Matters: Innovation through Diversity," and she leads the Women@BCG Initiative in Munich.
Rocío Lorenzo | Speaker | TED.com