Rocío Lorenzo: How diversity makes teams more innovative
罗西奥·洛伦佐: 想要一个更创新的公司?聘用更多的女性
BCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption. Full bio
Double-click the English transcript below to play the video.
was not something I had to worry about.
不是我需要担心的事
generation had to fight for.
we were 50-50, male-female,
我们刚刚一半男性和一半女性
拿到更好的成绩
naturally over time, right?
自然而然发生的,对吗?
working as a management consultant
I was the only woman in the room
很多时候是房间里唯一的女性
out of political correctness,
their most immediate, pressing goals:
他们最迫切的、紧急的目标:
delivering the new product,
working with diverse teams
a little bit more effort at the beginning,
more creative ideas.
更有创意的想法
really more innovative,
than something to comply with?
一项需要遵守的事情吗?
with the Technical University of Munich.
慕尼黑工业大学创立了一个研究
in Germany, Austria and Switzerland,
德国、奥地利、和瑞士的公司
我们正在把研究拓展到
around the world.
basically two things:
and how diverse they are.
of revenues they've made
in the last three years,
how many creative ideas they have,
他们有多少有创意的想法
translate into products and services
转化为真的让公司
more successful today and tomorrow.
更成功的产品和服务
we looked at six different factors:
我们察看六个不同的因素:
age and gender, amongst others.
with those questions,
去实地考察的时候,
we would expect as a result.
我们期待什么样的结果
thought, or saw a real possibility,
或是看到了一个真正的可能,
was rather on the cautious side,
都在谨慎的一边
some kind of link
革新和多元性之间
very open leadership style
非常开放的领导方式
and safely and contribute.
发言并作出贡献
the data came in,
the most skeptical amongst us.
之中最持怀疑态度的人
are simply more innovative, period.
就是更创新,句号
is the chicken or the egg question,
就是先有鸡还是先有蛋的问题
really more innovative
a more diverse leadership,
is correlation versus causation,
和因果性的比例是多少
that are more diverse
更多元化的公司
that are more innovative
that it works both ways,
假设它双向都成立
and innovation driving diversity.
创新力导致多元性
about the reactions in the media.
Boosts Innovation"
as bad publicity, right?
from senior executives
想要知道更多的
about gender diversity.
——关于性别多元性
those discussions by asking,
in your organization today?"
but we're not that bad."
但我们不是那么差”
in our board who is a woman."
in being proud about it,
他有道理为此感到骄傲
on the board who is a woman,
公共列出的公司中
publicly listed companies.
have an all-male board,
largest publicly listed companies
important insight.
to have an impact on innovation,
性别多元化在创新力上有影响,
than 20 percent women in leadership.
有多于20%的女性
the sample into three groups,
我们把样本分为了三组
more than 20 percent women in leadership,
20%的女性的一组里,
in innovation revenue
创新收入明显地增长
shows that you do need critical mass
你确实需要关键的数量
JP Morgan or Apple
或是苹果之类的公司
already achieved that threshold.
for that point of view,
世界上所有的同情心
and look at the numbers,
并看一看这些数字
who are college graduates
of professional experience
in which to fish for female leaders
more or less in parallel, right?
at what happened in reality.
现实中发生了什么
female generation in history,
in significant numbers.
translate into leadership.
and we need to do better.
而且我们需要做得更好
women in leadership
一个望而却步的任务
that are making progress there
company, as an example.
作为一个例子
19 percent women in leadership,
in any other area of business
任何想要改善的
定下了一个可测量的目标
of 25 percent for 2017,
在2017年达到25%的目标
about developing leaders
思考发展领导者
women in leadership for 2022.
设了领导层有30%女性的目标
that are taken every day
to develop and promote.
send the most powerful change signal
to be a diversity advocate.
想成为一个多元性拥护者
to change the face of leadership,
改变领导层的外貌
领导者可以在方框里打个勾
complied with something
is making their organization
by embracing diverse talent,
通过迎接多元的才能
true opportunity for everyone.
ABOUT THE SPEAKER
Rocío Lorenzo - Management consultant, diversity researcherBCG's Rocío Lorenzo advises telecommunication and media companies on their strategy and how to transform their businesses in times of digital disruption.
Why you should listen
Rocío Lorenzo is a Partner and Managing Director at The Boston Consulting Group, based in Munich.
For the last fifteen years, Lorenzo has worked extensively in telecommunications and media, advising senior executives across Europe and the US on strategy development, growth programs and large scale transformations. She leads the telecommunications growth topic worldwide. In 2015 Rocío was named one of 25 female business leaders by Handelsblatt, HuffPost and Edition F. She is the author of several studies on diversity, including "The Mix that Matters: Innovation through Diversity," and she leads the Women@BCG Initiative in Munich.
Rocío Lorenzo | Speaker | TED.com