ABOUT THE SPEAKER
Tania Luna - Surprisologist
Tania Luna co-founded Surprise Industries, a company devoted to designing surprise experiences.

Why you should listen

Tania Luna has an unusual title: she calls herself a “surprisologist.” The co-founder and CEO of Surprise Industries, Luna thinks deeply about how to delight, and how to help individuals and teams thrive in uncertain circumstances and develop the bonds needed to get through them.

When Luna was invited to take part in TED’s Worldwide Talent Search in 2012, she expected to give a talk about surprise and the importance of not being attached to outcomes. However, she was inspired to tell a more personal story -- one many of her closest friends didn’t know -- about her Ukrainian family getting asylum in the United States when she was 6-yeard-old and arriving in New York with virtually nothing. She sees her work as connected to her upbringing -- in which a piece of Bazooka bubble gum, a thrown-out toy or a mis-delivered pizza was magical -- because it gave her an appreciation for the joy of little surprises. 

More profile about the speaker
Tania Luna | Speaker | TED.com
TED@New York

Tania Luna: How a penny made me feel like a millionaire

Tania Luna: Como uma moeda me fez sentir milionária

Filmed:
1,797,188 views

Quando era ainda uma criança, Tania Luna deixou sua casa na Ucrânia após o acidente de Chernobyl para procurar asilo nos Estados Unidos. E um dia, no chão do abrigo para sem-teto em Nova Iorque onde ela e sua família viviam, ela achou uma moeda. Ela nunca se sentiu tão rica. Uma meditação sobre as alegrias doces e amargas da infância -- e como mantê-las na memória.
- Surprisologist
Tania Luna co-founded Surprise Industries, a company devoted to designing surprise experiences. Full bio

Double-click the English transcript below to play the video.

00:12
I'm five years old, and I am very proud.
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Tenho cinco anos de idade e estou muito orgulhosa.
00:16
My father has just built the best outhouse
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Meu pai acabou de construir o melhor banheiro externo
00:20
in our little village in Ukraine.
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em nossa pequena vila na Ucrânia.
00:22
Inside, it's a smelly, gaping hole in the ground,
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Dentro havia um buraco malcheiroso aberto no chão,
00:26
but outside, it's pearly white formica
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mas por fora, era fórmica branca perolada
00:30
and it literally gleams in the sun.
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e literalmente cintilava ao sol.
00:34
This makes me feel so proud, so important,
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Isso me faz sentir tanto orgulho, tão importante,
00:37
that I appoint myself the leader of my little group of friends
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que eu me indiquei como líder do meu grupo de amigos
00:40
and I devise missions for us.
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e eu elaborava missões para nós.
00:43
So we prowl from house to house
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Nós íamos de casa em casa
00:45
looking for flies captured in spider webs
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procurando por moscas pegas em teias de aranha
00:49
and we set them free.
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e nós as libertávamos.
00:51
Four years earlier, when I was one,
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Quatro anos antes, quando eu tinha um ano,
00:53
after the Chernobyl accident,
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depois do acidente de Chernobyl,
00:55
the rain came down black,
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a chuva caía negra,
00:57
and my sister's hair fell out in clumps,
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e o cabelo da minha irmã caía em tufos,
00:59
and I spent nine months in the hospital.
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e eu passei nove meses no hospital.
01:02
There were no visitors allowed,
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Não eram permitidos visitantes,
01:03
so my mother bribed a hospital worker.
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portanto minha mãe subornou um funcionário do hospital.
01:07
She acquired a nurse's uniform,
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Ela arranjou um uniforme de enfermeira,
01:10
and she snuck in every night to sit by my side.
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e ela entrava todas as noites para sentar-se ao meu lado.
01:15
Five years later, an unexpected silver lining.
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Cinco anos depois, uma luz no fim do túnel.
01:18
Thanks to Chernobyl, we get asylum in the U.S.
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Graças a Chernobyl, nós conseguimos asilo nos Estados Unidos.
01:22
I am six years old, and I don't cry when we leave home
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Tenho seis anos de idade, e não choro quando saímos de casa
01:26
and we come to America,
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e vimos para a América,
01:27
because I expect it to be a place filled with rare
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porque eu esperava que fosse um lugar cheio de coisas
01:31
and wonderful things like bananas and chocolate
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raras e maravilhosas como bananas e chocolate
01:35
and Bazooka bubble gum,
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e chicletes Bazooka,
01:37
Bazooka bubble gum with the little cartoon wrappers inside,
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chicletes Bazooka com pequenas embalagens com desenhos dentro,
01:41
Bazooka that we'd get once a year in Ukraine
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Bazooka que nós víamos uma vez por ano na Ucrânia
01:45
and we'd have to chew one piece for an entire week.
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e tínhamos que mascar um mesmo pedaço por uma semana inteira.
01:49
So the first day we get to New York,
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E no primeiro dia quando chegamos em Nova Iorque,
01:50
my grandmother and I find a penny
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minha vó e eu achamos uma moeda
01:53
in the floor of the homeless shelter that my family's staying in.
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no chão do abrigo para sem-teto onde minha família estava abrigada.
01:56
Only, we don't know that it's a homeless shelter.
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Só que a gente não sabia que era um abrigo para sem-teto.
01:58
We think that it's a hotel, a hotel with lots of rats.
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Achávamos que era um hotel, um hotel cheio de ratos.
02:01
So we find this penny kind of fossilized in the floor,
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E encontramos essa moeda quase que fossilizada no chão,
02:06
and we think that a very wealthy man must have left it there
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e imaginávamos que um homem muito rico deve tê-la deixado ali.
02:09
because regular people don't just lose money.
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porque pessoas normais não perdem dinheiro assim.
02:11
And I hold this penny in the palm of my hand,
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E eu peguei essa moeda na palma da minha mão,
02:14
and it's sticky and rusty,
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ela estava pegajosa e enferrujada,
02:16
but it feels like I'm holding a fortune.
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mas parecia que eu estava segurando uma fortuna.
02:19
I decide that I'm going to get my very own piece
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Eu decidi que ia arranjar meu próprio pedaço
02:21
of Bazooka bubble gum.
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de chiclete Bazooka.
02:23
And in that moment, I feel like a millionaire.
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E naquele momento, eu me sinto como uma milionária.
02:27
About a year later, I get to feel that way again
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Cerca de um ano depois, eu tive aquela sensação de novo
02:29
when we find a bag full of stuffed animals in the trash,
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quando encontramos uma sacola cheia de bichos de pelúcia no lixo,
02:32
and suddenly I have more toys
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E de repente eu tenho mais brinquedos
02:34
than I've ever had in my whole life.
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do que eu jamais tive em toda a minha vida.
02:37
And again, I get that feeling when we get a knock
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E de novo, eu tenho essa sensação quando alguém bateu
02:39
on the door of our apartment in Brooklyn,
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à porta do nosso apartamento no Brooklyn,
02:41
and my sister and I find a deliveryman
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e minha irmã e eu recebemos o entregador
02:44
with a box of pizza that we didn't order.
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com uma caixa de pizza que não tínhamos pedido.
02:46
So we take the pizza, our very first pizza,
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Então pegamos a pizza, nossa primeira pizza,
02:49
and we devour slice after slice
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e devoramos cada pedaço
02:52
as the deliveryman stands there and stares at us from the doorway.
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enquanto o entregador estava lá e nos encarava da porta.
02:56
And he tells us to pay, but we don't speak English.
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e ele nos cobra, mas nós não falamos inglês.
02:59
My mother comes out, and he asks her for money,
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Minha mãe vem e ele pede o dinheiro para ela,
03:01
but she doesn't have enough.
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mas ela não tem o suficiente.
03:02
She walks 50 blocks to and from work every day
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Ela caminha 50 quarteirões para o trabalho e de volta todos os dias
03:06
just to avoid spending money on bus fare.
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só para evitar gastar dinheiro com passagem de ônibus.
03:08
Then our neighbor pops her head in,
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Daí nossa vizinha aparece de repente,
03:10
and she turns red with rage when she realizes
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e ela fica vermelha de raiva quando percebe
03:13
that those immigrants from downstairs
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que aqueles imigrantes do andar de baixo
03:15
have somehow gotten their hands on her pizza.
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colocaram as mãos na sua pizza.
03:19
Everyone's upset.
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Todo mundo está nervoso.
03:21
But the pizza is delicious.
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Mas a pizza está deliciosa. (Risos)
03:25
It doesn't hit me until years later just how little we had.
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Eu nem tinha noção até alguns anos depois, que tínhamos muito pouco.
03:31
On our 10 year anniversary of being in the U.S.,
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No nosso aniversário de 10 anos da chegada nos Estado Unidos,
03:33
we decided to celebrate by reserving a room
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nós decidimos comemorar reservando um quarto
03:35
at the hotel that we first stayed in when we got to the U.S.
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no primeiro hotel em que ficamos quando chegamos nos Estados Unidos
03:38
The man at the front desk laughs, and he says,
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O homem da recepção dá risada e ele diz,
03:40
"You can't reserve a room here. This is a homeless shelter."
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"Não dá pra reservar um quarto aqui. Este é um abrigo para sem-teto."
03:43
And we were shocked.
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E nós ficamos chocados.
03:45
My husband Brian was also homeless as a kid.
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Meu marido Brian também era desabrigado quando criança.
03:49
His family lost everything, and at age 11,
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Sua família perdeu tudo, e com 11 anos,
03:52
he had to live in motels with his dad,
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ele tinha que morar em motéis com o pai,
03:55
motels that would round up all of their food
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motéis que pegariam toda a comida deles
03:58
and keep it hostage until they were able to pay the bill.
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e mantê-la refém até que eles pudessem pagar a conta.
04:02
And one time, when he finally got his box
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E uma vez, quando ele finalmente conseguiu sua caixa
04:04
of Frosted Flakes back, it was crawling with roaches.
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de Sucrilhos de volta, ela estava cheia de baratas.
04:08
But he did have one thing.
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Mas ele ainda tinha uma coisa.
04:10
He had this shoebox that he carried with him everywhere
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Ele tinha essa caixa de sapatos que ele levava para todo canto
04:12
containing nine comic books,
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com nove revistas em quadrinhos,
04:15
two G.I. Joes painted to look like Spider-Man
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dois G.I. Joes pintados para parecerem com o Homem-Aranha
04:18
and five Gobots. And this was his treasure.
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e cinco Gobots. E isso era o seu tesouro.
04:21
This was his own assembly of heroes
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Esse era seu próprio conjunto de herois
04:24
that kept him from drugs and gangs
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que o mantinha longe das drogas e das gangues
04:26
and from giving up on his dreams.
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e de desistir dos seus sonhos.
04:29
I'm going to tell you about one more
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Vou lhes contar sobre mais um
04:30
formerly homeless member of our family.
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membro de nossa família ex-desabrigado.
04:33
This is Scarlett.
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Esta é Scarlett.
04:34
Once upon a time, Scarlet was used as bait in dog fights.
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Houve uma época que Scarlett era usada como isca para brigas de cães.
04:37
She was tied up and thrown into the ring
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Ela era amarrada e jogada no ringue
04:40
for other dogs to attack so they'd get more aggressive before the fight.
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para outros cães atacarem e ficarem mais agressivos antes da briga.
04:44
And now, these days, she eats organic food
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E agora, atualmente, ela come comida orgânica
04:48
and she sleeps on an orthopedic bed with her name on it,
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e dorme numa cama ortopédica com seu nome,
04:51
but when we pour water for her in her bowl,
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mas quando colocamos água numa tigela para ela,
04:55
she still looks up and she wags her tail in gratitude.
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ela ainda olha para cima e abana o rabo em gratidão.
04:59
Sometimes Brian and I walk through the park with Scarlett,
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Às vezes, Brian e eu caminhamos com a Scarlett pelo parque,
05:02
and she rolls through the grass,
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e ela rola na grama,
05:05
and we just look at her
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e nós olhamos para ela
05:07
and then we look at each other
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e olhamos um para o outro
05:09
and we feel gratitude.
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e nós sentimos gratidão.
05:13
We forget about all of our new middle-class frustrations
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Esquecemos de todas as nossas frustrações de classe média
05:17
and disappointments,
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e decepções,
05:18
and we feel like millionaires.
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e nos sentimos milionários.
05:21
Thank you.
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Obrigada
05:22
(Applause)
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(Aplausos)
Translated by Gustavo Rocha
Reviewed by Wanderley Jesus

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ABOUT THE SPEAKER
Tania Luna - Surprisologist
Tania Luna co-founded Surprise Industries, a company devoted to designing surprise experiences.

Why you should listen

Tania Luna has an unusual title: she calls herself a “surprisologist.” The co-founder and CEO of Surprise Industries, Luna thinks deeply about how to delight, and how to help individuals and teams thrive in uncertain circumstances and develop the bonds needed to get through them.

When Luna was invited to take part in TED’s Worldwide Talent Search in 2012, she expected to give a talk about surprise and the importance of not being attached to outcomes. However, she was inspired to tell a more personal story -- one many of her closest friends didn’t know -- about her Ukrainian family getting asylum in the United States when she was 6-yeard-old and arriving in New York with virtually nothing. She sees her work as connected to her upbringing -- in which a piece of Bazooka bubble gum, a thrown-out toy or a mis-delivered pizza was magical -- because it gave her an appreciation for the joy of little surprises. 

More profile about the speaker
Tania Luna | Speaker | TED.com

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