TEDxTeen
Tavi Gevinson: A teen just trying to figure it out
Tavi Gevinson (Tavi Gevinson): Tinejdžerka koja samo pokušava da shvati
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Petnaestogodišnjoj Tavi Gevinson nije bilo lako da nađe snažnu žensku ličnost, uzor za tinejdžerke - pa je stvorila prostor gde one mogu da pronađu jedne druge. Na TEDxTeen konferenciji, prikazala je kako razgovori na sajtovima kao što je Rookie, njen veoma poularan interenet časopis za tinejdžerke, stvaraju novo, nesigurno, bez pardona i veoma složeno lice za savremeni feminizam. (Snimljeno na TEDxTeen konferenciji)
Tavi Gevinson - Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it. Full bio
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it. Full bio
Double-click the English transcript below to play the video.
00:16
Four years ago today, exactly, actually,
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Pre četiri godine,
tačno na današnji dan
tačno na današnji dan
00:18
I started a fashion blog called Style Rookie.
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osnovala sam blog o modi
pod nazivom Style Rookie.
pod nazivom Style Rookie.
00:21
Last September of 2011, I started an online magazine
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Prošlog septembra, 2011.
osnovala sam internet časopis
osnovala sam internet časopis
00:25
for teenage girls called Rookiemag.com.
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za tinejdžerke pod
nazivom Rookiemag.com.
nazivom Rookiemag.com.
00:29
My name's Tavi Gevinson, and
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Zovem se Tavi Gevinson
00:33
the title of my talk is "Still Figuring It Out,"
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a naslov mog govora je
‚‚Još pokušavam da shvatim"
‚‚Još pokušavam da shvatim"
00:36
and the MS Paint quality of my slides
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a to što su slajdovi
napravljeni u MS Paintu
napravljeni u MS Paintu
00:39
was a total creative decision in keeping with today's theme,
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je samo kreativna odluka
u skladu sa današnjom temom,
u skladu sa današnjom temom,
00:42
and has nothing to do with my inability
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i nema veze
sa mojom nesposobnošću
sa mojom nesposobnošću
00:44
to use PowerPoint. (Laughter)
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da koristim PowerPoint.
(Smeh)
(Smeh)
00:47
So I edit this site for teenage girls. I'm a feminist.
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Uređujem sajt za tinejdžerke.
Feministkinja sam.
Feministkinja sam.
00:51
I am kind of a pop culture nerd, and I think a lot about
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Na neki način sam zaluđenik
za pop kulturu i često se pitam
za pop kulturu i često se pitam
00:54
what makes a strong female character,
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od čega je sačinjena
jedna snažna ženksa ličnost,
jedna snažna ženksa ličnost,
00:57
and, you know, movies and TV shows,
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i znate, filmovi i TV emisije,
00:59
these things have influence. My own website.
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te stvari imaju uticaja.
Pa i moj sajt.
Pa i moj sajt.
01:03
So I think the question of what makes a strong female
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Mislim da je pitanje,
šta čini jednu žensku ličnost snažnom,
šta čini jednu žensku ličnost snažnom,
01:06
character often goes misinterpreted,
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često pogrešno protumačeno,
01:08
and instead we get these two-dimensional superwomen
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zato imamo ove
dvodimenzionalne super žene
dvodimenzionalne super žene
01:12
who maybe have one quality that's played up a lot,
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koje možda imaju jednu istaknutu osobinu,
01:15
like a Catwoman type,
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kao što je Ženamačka
01:18
or she plays her sexuality up a lot,
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ili previše koristi svoju seksualnost
01:22
and it's seen as power.
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a mi to vidimo kao moć.
01:23
But they're not strong characters who happen to be female.
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Ali one nisu jake ličnosti
koje su slučajno žene.
koje su slučajno žene.
01:26
They're completely flat,
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One su potpuno prazne,
01:28
and they're basically cardboard characters.
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one su prosto kartonski likovi.
01:30
The problem with this is that then
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Problem je, onda, u tome
01:32
people expect women to be that easy to understand,
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što ljudi smatraju
da je žene lako razumeti
da je žene lako razumeti
01:36
and women are mad at themselves
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a one su ljute na sebe
01:38
for not being that simple,
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jer nisu toliko jednostavne
01:40
when, in actuality, women are complicated,
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zato što su, u stvari,
žene vrlo komplikovane,
žene vrlo komplikovane,
01:43
women are multifaceted -- not because women are crazy,
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žene su višeslojne
- ne zato što što su one lude
- ne zato što što su one lude
01:46
but because people are crazy,
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već zato što su ljudi ludi,
01:48
and women happen to be people. (Laughter)
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a žene su slučajno ljudi.
(Smeh)
(Smeh)
01:52
So the flaws are the key.
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Dakle, mane su ključ.
01:54
I'm not the first person to say this.
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Ja nisam prva koja ovo govori.
01:56
What makes a strong female character
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Ono što čini jednu snažnu žensku ličnost
01:58
is a character who has weaknesses, who has flaws,
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jeste ličnost koja ima slabosti,
koja ima mane,
koja ima mane,
02:03
who is maybe not immediately likable,
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koja možda, na prvi pogled i nije prijatna,
02:05
but eventually relatable.
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ali u kojima se možete pronaći.
02:07
I don't like to acknowledge a problem
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Ja ne volim da govorim o problemu,
02:09
without also acknowledging those who work to fix it,
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a da ne pomenem one
koji rade na njegovom rešenju,
koji rade na njegovom rešenju,
02:11
so just wanted to acknowledge shows like "Mad Men,"
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pa bih zato istakla serije
kao što su: ‚‚Momci sa Medisona",
kao što su: ‚‚Momci sa Medisona",
02:14
movies like "Bridesmaids," whose female characters
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filmove kao što su ‚‚Deveruše",
gde su ženski likovi,
gde su ženski likovi,
02:17
or protagonists are complex, multifaceted.
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glavne uloge,
kompleksni i višeslojni.
kompleksni i višeslojni.
02:21
Lena Dunham, who's on here, her show on HBO
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Lena Danam, koja govori ovde,
u svojoj emisiji na HBO ‚‚Devojke'',
u svojoj emisiji na HBO ‚‚Devojke'',
02:26
that premiers next month, "Girls,"
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koja se premijerno emituje
sledećeg meseca,
sledećeg meseca,
02:28
she said she wanted to start it because she felt that
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rekla je da želi da je emituje jer oceća
02:30
every woman she knew was just a bundle of contradictions,
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da je svaka žena koju poznaje
samo gomila suprotnosti,
samo gomila suprotnosti,
02:33
and that feels accurate for all people,
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a to se odnosi na sve ljude,
02:35
but you don't see women represented like that as much.
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ali tako predstavljene žene
ne viđamo često.
ne viđamo često.
02:38
Congrats, guys. (Laughs)
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Čestitam, društvo.
(Smeh)
(Smeh)
02:42
But I don't feel that — I still feel that there are some types
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Ali ja ne mislim da -
i dalje smatram da postoji tip
i dalje smatram da postoji tip
02:45
of women who are not represented that way,
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žena koje nisu predstavljene na taj način,
02:48
and one group that we'll focus on today are teens,
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a jedna takva grupa
o kojoj danas govorimo su tinejdžeri,
o kojoj danas govorimo su tinejdžeri,
02:50
because I think teenagers are especially contradictory
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jer ja misim da su tinejdžeri
naročito kontradiktorni
naročito kontradiktorni
02:54
and still figuring it out,
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i još uvek pokušavaju da shvate.
02:57
and in the '90s there was "Freaks and Geeks"
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Devedesetih godina, serija
"Freaks and Geeks"
"Freaks and Geeks"
03:00
and "My So-Called Life," and their characters,
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i "Moj takozvani život" i njihovi likovi
03:03
Lindsay Weir and Angela Chase,
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Lindzi Vir i Anđela Čejs,
03:05
I mean, the whole premise of the shows
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mislim, sama osnovna ideja ovih serija,
03:08
were just them trying to figure themselves out, basically,
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je da se oni, jednostavno,
trude da upoznaju sebe,
trude da upoznaju sebe,
03:12
but those shows only lasted a season each,
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ali sve te serije su trajale
samo po jednu sezonu,
samo po jednu sezonu,
03:15
and I haven't really seen anything like that on TV since.
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i od tada nisam videla
ništa slično na televiziji.
ništa slično na televiziji.
03:20
So this is a scientific diagram of my brain — (Laughter) —
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Ovo je naučni prikaz mog mozga
- (Smeh) -
- (Smeh) -
03:26
around the time when I was,
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iz perioda kada sam
03:28
when I started watching those TV shows.
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počela da gledam te serije.
03:30
I was ending middle school, starting high school --
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Završila sam osnovnu školu
i krenula u srednju,
i krenula u srednju,
03:32
I'm a sophomore now —
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sada sam na drugoj godini studija,
03:35
and I was trying to reconcile
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pokušavala sam da prevaziđem
03:37
all of these differences that you're told you can't be
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sve te suprotnosti
za koje kažu da su neostvarive
za koje kažu da su neostvarive
03:40
when you're growing up as a girl.
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u odrastanju jedne devojčice.
03:41
You can't be smart and pretty.
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Ne možeš da budeš i lepa i pametna.
03:44
You can't be a feminist who's also interested in fashion.
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Ne možes da budeš femistkinja
koju se interesuje za modu.
koju se interesuje za modu.
03:47
You can't care about clothes if it's not for the sake
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Ne možeš da brineš o odeći,
ako to nije zbog toga
ako to nije zbog toga
03:51
of what other people, usually men, will think of you.
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šta će drugi, obično muškarci,
da misle o tebi.
da misle o tebi.
03:54
So I was trying to figure all that out,
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Pkušavala sam da sve to razumem,
03:57
and I felt a little confused,
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osetila sam se pomalo zbunjeno,
04:00
and I said so on my blog,
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pisala sam o tome na svom blogu
04:02
and I said that I wanted to start
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i rekla sam da bih želela
04:06
a website for teenage girls
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da osnujem vebsajt za tinejdžerke
04:08
that was not this kind of one-dimensional
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koji neće predstavljati ovu vrstu
04:12
strong character empowerment thing
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snažnih jednodimenzionalnih likova
04:15
because I think one thing that can be very alienating
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jer smatram da pogrešno doživljen feminizam
04:18
about a misconception of feminism is that
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može da postane
veoma odbojan devojkama
veoma odbojan devojkama
04:20
girls then think that to be a feminist, they have to live up to
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jer misle da se od njih,
kao od feministkinja, očekuje
kao od feministkinja, očekuje
04:24
being perfectly consistent in your beliefs,
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budu uvek potpuno istrajne
u svojim uverenjima,
u svojim uverenjima,
04:26
never being insecure, never having doubts,
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da nikada nisu nesigurne,
da nikada ne sumnjaju
da nikada ne sumnjaju
04:30
having all of the answers. And this is not true,
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i da uvek imaju odgovor.
A to nije istina,
A to nije istina,
04:33
and, actually, reconciling all the contradictions I was feeling
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u stvari, mirenje svih tih suprotnosti
koje sam ja osećela
koje sam ja osećela
04:37
became easier once I understood that feminism
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postalo je mnogo lakše
kada sam shvatila da feminizam
kada sam shvatila da feminizam
04:40
was not a rulebook but a discussion,
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nije pravilnik već rasprava
04:43
a conversation, a process,
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razgovor, proces,
04:45
and this is a spread from a zine that I made last year
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a ovo je deo iz mog porošlogodišnjeg izdanja
04:48
when I -- I mean, I think I've let myself go a bit
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gde sam - mislim da sam malo preterala
04:51
on the illustration front since.
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sa ilustracijama od tada.
04:53
But, yeah.
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Ali da.
04:57
So I said on my blog that I wanted to start this publication
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Napisala sam na blogu
da želim da pokrenem ovo izdanje
da želim da pokrenem ovo izdanje
05:02
for teenage girls and ask people to submit
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za tinejdžerke
i da zamolim ljude da pošalju
i da zamolim ljude da pošalju
05:04
their writing, their photography, whatever,
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svoje tekstove,
fotografije i te stvari,
fotografije i te stvari,
05:06
to be a member of our staff.
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da bi postali član našeg osoblja.
05:08
I got about 3,000 emails.
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Dobila sam oko 3.000 mailova.
05:11
My editorial director and I went through them and
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Moj urednik i ja
smo ih sve pregledali
smo ih sve pregledali
05:14
put together a staff of people,
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i sastavili smo osoblje
05:17
and we launched last September.
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i pokrenuli ga prošlog septembra.
05:19
And this is an excerpt from my first editor's letter,
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Ovo je isečak iz mog prvog
pisma urednika
pisma urednika
05:22
where I say that Rookie, we don't have all the answers,
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u kome sam naglasila da Rookie
nema odgovore na sva pitanja
nema odgovore na sva pitanja
05:25
we're still figuring it out too, but the point is not to
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i da i mi pokušavamo da shvatimo,
ali suština nije u tome
ali suština nije u tome
05:28
give girls the answers, and not even give them permission
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da devojkama damo odgovore,
nije čak ni da im damo dozvolu
nije čak ni da im damo dozvolu
05:32
to find the answers themselves,
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da same dođu do odgovora,
05:34
but hopefully inspire them to understand that
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nego u nadi da ćemo ih
insipirsati da razumeju
insipirsati da razumeju
05:36
they can give themselves that permission,
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da same sebi mogu da dozvole
05:38
they can ask their own questions, find their own answers,
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da postave svoja pitanja,
da nađu svoje odgovore,
da nađu svoje odgovore,
05:41
all of that, and Rookie, I think we've been trying to make it
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uz sve ovo i Rookie,
mislim da smo pokušali da stvorimo
mislim da smo pokušali da stvorimo
05:44
a nice place for all of that to be figured out.
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prijatno mesto za sve
što tek treba razumeti.
što tek treba razumeti.
05:49
So I'm not saying, "Be like us,"
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Ne želim da kažem:
‚‚Budite kao mi."
‚‚Budite kao mi."
05:51
and "We're perfect role models," because we're not,
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ili ‚‚Mi smo svršen uzor",
zato što nismo,
zato što nismo,
05:53
but we just want to help represent girls
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samo želimo da pomognemo
u predstavljanju devojaka
u predstavljanju devojaka
05:58
in a way that shows those different dimensions.
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na način koji prikazuje
sve te različite dimenzije.
sve te različite dimenzije.
06:01
I mean, we have articles called
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Imamo članke koji se zovu:
06:05
"On Taking Yourself Seriously: How to Not Care What People Think of You,"
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‚‚O shvatanju samog sebe ozbiljno:
Kakao da vas ne zanima šta drugi misle o vama",
Kakao da vas ne zanima šta drugi misle o vama",
06:08
but we also have articles like,
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ali imamo i članke kao,
06:10
oops -- I'm figuring it out!
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ups - pokušavam da shvatim!
06:14
Ha ha. (Laughter)
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Ha ha. (Smeh)
06:17
If you use that, you can get away with anything.
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Ako koristite ovo,
iz svega ćete se izvući.
iz svega ćete se izvući.
06:21
We also have articles called
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Takođe imamo članak koji se zove
06:22
"How to Look Like You Weren't Just Crying in Less than Five Minutes."
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‚‚Kako da izgledaš kao da nisi
upravo plakala za manje od pet minuta".
upravo plakala za manje od pet minuta".
06:25
So all of that being said, I still really appreciate
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Pošto sam sve ovo rekla,
ja stvarno cenim
ja stvarno cenim
06:28
those characters in movies and
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sve te likove u filmovima
06:32
articles like that on our site,
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i člancima kao što su ovi na našem sajtu
06:34
that aren't just about being totally powerful,
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koji ne govore o posedovanju potpune moći,
06:37
maybe finding your acceptance with yourself
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već možda o pronalaženju
i prihvatanju samog sebe
i prihvatanju samog sebe
06:41
and self-esteem and your flaws and how you accept those.
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o samopoštovanju i manama
i kako da ih prihvatimo.
i kako da ih prihvatimo.
06:46
So what I you to take away from my talk,
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Ono što želim da upamtite
iz mog govora je,
iz mog govora je,
06:50
the lesson of all of this, is to just be Stevie Nicks.
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lekcija o svemu ovome,
samo budite Stivi Niks.
samo budite Stivi Niks.
06:54
Like, that's all you have to do. (Laughter)
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To je sve što treba da uradite.
(Smeh)
(Smeh)
06:57
Because my favorite thing about her,
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Jer moja omiljena stvar kod nje,
07:00
other than, like, everything, is that
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osim svega, je da
07:03
she is very -- has always been
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je ona vrlo - i uvek je bila
07:06
unapologetically present on stage,
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bez pardona prisutna na sceni
07:09
and unapologetic about her flaws
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i bez pardona za svoje mane
07:11
and about reconciling all of her contradictory feelings
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i za mirenje svih svojih
suprotstavljenih osećanja
suprotstavljenih osećanja
07:15
and she makes you listen to them and think about them,
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i prosto vas tera da ih saslušate
i da razmislite o njima,
i da razmislite o njima,
07:19
and yeah, so please be Stevie Nicks.
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i da, molim vas, budite Stivi Niks.
07:20
Thank you. (Applause)
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Hvala.
(Aplauz)
(Aplauz)
ABOUT THE SPEAKER
Tavi Gevinson - Blogger and fashion iconTavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it.
Why you should listen
Born in April 1996, Tavi Gevinson started blogging at age eleven – then rapidly became a bona fide fashion icon. In 2009 she was featured on the cover of Pop magazine and was invited as a special guest to New York Fashion week. Her site for teenage girls, Rookie, broke the one-million page views within five days of launching in September 2011. She’s currently the editor-in-chief and founder of RookieMag.com and writes thestylerookie.com and has written for several publications including Harper's Bazaar, Jezebel, Lula, Pop, and GARAGE magazine.
Tavi Gevinson | Speaker | TED.com