TED2018
John Doerr: Why the secret to success is setting the right goals
Džon Dor (John Doerr): Zašto je tajna uspeha u postavljanju pravih ciljeva?
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Naše vođe i institucije nas izneveravaju, ali ne uvek zato što su loši ili neetični, kaže investitor Džon Dor - često, to je zato što nas vode ka pogrešnim ciljevima. U ovom praktičnom govoru, Dor nam pokazuje kako da se vratimo na pravi put uz pomoć „Ciljeva i ključnih rezultatа“ ili CKR-а, sistema za postavljanje ciljeva koji primenjuju velikani kao Gugl, Intel ili Bono da postave i ostvare odvažne ciljeve. Saznajte više o tome kako postavljanje pravih ciljeva može napraviti razliku između uspeha i neuspeha - i kako možemo da koristimo CKR da bismo mi i naši lideri preuzeli odgovornost.
John Doerr - Venture capitalist
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins. Full bio
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins. Full bio
Double-click the English transcript below to play the video.
00:13
We're at a critical moment.
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U kritičnom smo momentu.
00:16
Our leaders,
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Naše vođe,
00:17
some of our great institutions
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neke od naših velikih institucija
00:19
are failing us.
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su nas izneverile.
00:22
Why?
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Zašto?
00:24
In some cases, it's because they're bad
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U nekim slučajevima, zato što su loši
00:26
or unethical,
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ili neetični,
00:28
but often, they've taken us
to the wrong objectives.
to the wrong objectives.
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ali često i zato što nas vode
ka pogrešnim ciljevima.
ka pogrešnim ciljevima.
00:33
And this is unacceptable.
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A to je neprihvatljivo.
00:38
This has to stop.
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To mora da prestane.
00:40
How are we going to correct these wrongs?
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Kako ćemo ispraviti ove greške?
00:44
How are we going
to choose the right course?
to choose the right course?
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Kako ćemo odabrati pravi put?
00:47
It's not going to be easy.
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Neće biti lako.
00:49
For years, I've worked with talented teams
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Godinama radim sa talentovanim timovima,
00:52
and they've chosen the right objectives
and the wrong objectives.
and the wrong objectives.
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a oni su birali prave i pogrešne ciljeve.
00:55
Many have succeeded,
others of them have failed.
others of them have failed.
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Mnogi su uspeli, drugi nisu.
00:58
And today I'm going to share with you
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A danas ću podeliti sa vama
01:00
what really makes a difference --
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šta je stvarno bitno -
01:02
that's what's crucial,
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šta je važno,
01:05
how and why
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kako i zašto
01:06
they set meaningful and audacious goals,
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su postavili značajne i odvažne ciljeve,
01:09
the right goals for the right reasons.
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prave ciljeve iz pravih razloga.
01:13
Let's go back to 1975.
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Vratimo se u 1975. godinu.
01:15
Yep, this is me.
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Da, to sam ja.
01:17
I've got a lot to learn,
I'm a computer engineer,
I'm a computer engineer,
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Imam još dosta da učim,
kompjuterski sam inženjer,
kompjuterski sam inženjer,
01:19
I've got long hair,
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imam dugu kosu,
01:21
but I'm working under Andy Grove,
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ali radim za Endija Grouva,
01:24
who's been called the greatest manager
of his or any other era.
of his or any other era.
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koji je nazivan najboljim menadžerom
svog vremena, ali i svih ostalih.
svog vremena, ali i svih ostalih.
01:28
Andy was a superb leader
and also a teacher,
and also a teacher,
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Endi je bio izvrstan lider, ali i učitelj,
01:32
and he said to me, "John,
it almost doesn't matter what you know.
it almost doesn't matter what you know.
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i on mi je rekao: „Džone,
skoro da nije ni važno šta znaš.
skoro da nije ni važno šta znaš.
01:36
Execution is what matters the most."
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Izvršenje je najvažnije.“
01:39
And so Andy invented a system
called "Objectives and Key Results."
called "Objectives and Key Results."
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Tako je Endi osmislio sistem
pod nazivom „Ciljevi i ključni rezultati“.
pod nazivom „Ciljevi i ključni rezultati“.
01:44
It kind of rolls off
the tongue, doesn't it?
the tongue, doesn't it?
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Nekako se kotrlja sa jezika, zar ne?
01:47
And it's all about excellent execution.
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I sve je u vrhunskom izvršavanju.
01:51
So here's a classic video from the 1970s
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Evo i klasičnog snimka iz 1970-ih godina
01:54
of professor Andy Grove.
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profesora Endija Grouva.
01:56
(Video) Andy Grove: The two key phrases
of the management by objective systems
of the management by objective systems
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(Snimak) Endi Grouv: Dve ključne fraze
u sistemima upravljanja uz pomoć ciljeva
u sistemima upravljanja uz pomoć ciljeva
02:00
are the objectives and the key results,
and they match the two purposes.
and they match the two purposes.
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su ciljevi i ključni rezultati,
koji se slažu sa dve svrhe.
koji se slažu sa dve svrhe.
02:04
The objective is the direction.
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Cilj je pravac kretanja.
02:07
The key results have to be measured,
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Ključni rezultati moraju biti merljivi,
02:09
but at the end you can look
and without any argument say,
and without any argument say,
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ali na kraju možete bezrezervno da kažete:
02:12
"Did I do that, or did I not do that?"
Yes. No. Simple.
Yes. No. Simple.
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„Da li sam to postigao ili ne?“
Da. Ne. Jednostavno.
Da. Ne. Jednostavno.
02:14
John Doerr: That's Andy.
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Džon Doer: To je Endi.
02:16
Yes. No. Simple.
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Da. Ne. Jednostavno.
02:19
Objectives and Key Results,
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Ciljevi i krajnji rezultati,
02:21
or OKRs,
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ili CKR,
02:23
are a simple goal-setting system
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je jednostavan sistem postavljanja ciljeva
02:26
and they work for organizations,
they work for teams,
they work for teams,
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i funkcioniše u organizacijama,
funkcioniše u timovima,
funkcioniše u timovima,
02:29
they even work for individuals.
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čak i kod pojedinaca.
02:31
The objectives are what
you want to have accomplished.
you want to have accomplished.
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Cilj je ono što želite da postignete.
02:34
The key results are how
I'm going to get that done.
I'm going to get that done.
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Ključni rezultat je način
na koji ću to postići.
na koji ću to postići.
02:37
Objectives. Key results.
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Ciljevi. Ključni rezultati.
02:40
What and how.
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Šta i kako.
02:43
But here's the truth:
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Ali, istina je
02:45
many of us are setting goals wrong,
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da mnogi od nas
postavljaju pogrešne ciljeve,
postavljaju pogrešne ciljeve,
02:47
and most of us
are not setting goals at all.
are not setting goals at all.
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a većina ih ne postavlja uopšte.
02:50
A lot of organizations
set objectives and meet them.
set objectives and meet them.
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Mnoge organizacije postavljaju ciljeve
i ispunjavaju ih.
i ispunjavaju ih.
02:53
They ship their sales,
they introduce their new products,
they introduce their new products,
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Ostvaruju prodaju,
izbacuju nove proizvode,
izbacuju nove proizvode,
02:56
they make their numbers,
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postižu rezultate,
02:57
but they lack a sense of purpose
to inspire their teams.
to inspire their teams.
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ali im nedostaje svrha
koja bi inspirisala njihov tim.
koja bi inspirisala njihov tim.
03:02
So how do you set
these goals the right way?
these goals the right way?
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Pa kako da na pravi način
postavite ciljeve?
postavite ciljeve?
03:05
First, you must answer
the question, "Why?"
the question, "Why?"
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Prvo morate odgovoriti
na pitanje: „Zašto?“
na pitanje: „Zašto?“
03:09
Why?
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Zašto?
03:11
Because truly transformational teams
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Jer timovi koji zaista menjaju stvari
03:13
combine their ambitions
to their passion and to their purpose,
to their passion and to their purpose,
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kombinuju svoje ambicije
sa strašću i sa svojom svrhom
sa strašću i sa svojom svrhom
03:19
and they develop a clear
and compelling sense of why.
and compelling sense of why.
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i razvijaju jasan i neodoljiv osećaj
za pitanje zašto.
za pitanje zašto.
03:23
I want to tell you a story.
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Želim da vam ispričam jednu priču.
03:25
I work with a remarkable entrepreneur.
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Radim sa jednom
neverovatnom preduzetnicom.
neverovatnom preduzetnicom.
03:27
Her name is Jini Kim.
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Njeno ime je Džini Kim.
03:29
She runs a company called Nuna.
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Ona vodi kompaniju koja se zove Nuna.
03:32
Nuna is a health care data company.
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Nuna je kompanija koja vodi
podatke o zdravstvenoj zaštiti.
podatke o zdravstvenoj zaštiti.
I kada je Nuna osnovana,
03:35
And when Nuna was founded,
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03:37
they used data to serve the health needs
of lots of workers at large companies.
of lots of workers at large companies.
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koristili su podatke da služe potrebama
mnogih radnika u velikim kompanijama.
mnogih radnika u velikim kompanijama.
03:43
And then two years
into the company's life,
into the company's life,
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I nakon dve godine postojanja,
03:45
the federal government issued a proposal
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savezna vlada je iznela predlog
da se izgradi prva baza podataka
u oblaku za Medikejd.
u oblaku za Medikejd.
03:48
to build the first ever
cloud database for Medicaid.
cloud database for Medicaid.
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03:52
Now, you'll remember
that Medicaid is that program
that Medicaid is that program
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Sad, ako se sećate,
Medikejd je onaj program
Medikejd je onaj program
koji služi 70 miliona Amerikanaca,
03:54
that serves 70 million Americans,
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03:57
our poor, our children
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našim siromašnima, našoj deci
03:59
and people with disabilities.
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i ljudima sa invaliditetom.
04:02
Nuna at the time was just 15 people
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U to vreme, Nunu je činilo samo 15 ljudi,
04:06
and this database
had to be built in one year,
had to be built in one year,
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a ova baza podataka je morala
da se izgradi za godinu dana
da se izgradi za godinu dana
04:08
and they had a whole set of commitments
that they had to honor,
that they had to honor,
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i imali su jako mnogo obaveza
koje su morali da ispoštuju,
koje su morali da ispoštuju,
04:12
and frankly, they weren't going to make
very much money on the project.
very much money on the project.
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a iskreno, neće mnogo zaraditi
na ovom projektu.
na ovom projektu.
04:17
This was a bet-your-company moment,
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Ovo je bila prava prilika za kompaniju
04:20
and Jini seized it.
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i Džini ju je ugrabila.
04:21
She jumped at the opportunity.
She did not flinch.
She did not flinch.
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Ugrabila je priliku. Nije ustuknula.
04:25
Why?
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Zašto?
04:27
Well, it's a personal why.
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Pa, ovde je razlog lične prirode.
04:29
Jini's younger brother Kimong has autism.
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Džinin mlađi brat Kimong ima autizam.
04:34
And when he was seven,
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I kada je imao sedam godina,
04:36
he had his first grand mal seizure
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doživeo je prvi epileptični napad
04:38
at Disneyland.
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u Diznilendu.
04:39
He fell to the ground.
He stopped breathing.
He stopped breathing.
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Pao je ne zemlju. Prestao je da diše.
04:42
Jini's parents are Korean immigrants.
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Džinini roditelju su emigranti iz Koreje.
04:45
They came to the country
with limited resources
with limited resources
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Došli su u zemlju
sa ograničenim sredstvima,
sa ograničenim sredstvima,
04:48
speaking little English,
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slabo su govorili engleski.
04:50
so it was up to Jini
to enroll her family in Medicaid.
to enroll her family in Medicaid.
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Dakle, bilo je na Džini
da uvede porodicu u Medikejd.
da uvede porodicu u Medikejd.
04:54
She was nine years old.
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Imala je devet godina.
04:58
That moment defined her mission,
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Taj trenutak je odredio njenu misiju,
05:01
and that mission became her company,
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a ta misija se pretvorila
u njenu kompaniju,
u njenu kompaniju,
05:04
and that company bid on, won
and delivered on that contract.
and delivered on that contract.
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a ta kompanija je konkurisala,
pobedila na konkursu i završila posao.
pobedila na konkursu i završila posao.
05:08
Here's Jini to tell you why.
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Evo Džini će vam reći zašto.
05:10
(Video) Jini Kim: Medicaid
saved my family from bankruptcy,
saved my family from bankruptcy,
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(Video) Džini Kim: Medikejd je spasao
moju porodicu od bankrota
moju porodicu od bankrota
05:13
and today it provides for Kimong's health
and for millions of others.
and for millions of others.
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i danas obezbeđuje zdravstvenu zaštitu
Kimongu i mnogim drugima.
Kimongu i mnogim drugima.
05:17
Nuna is my love letter to Medicaid.
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Nuna je moje ljubavno pismo Medikejdu.
05:20
Every row of data is a life
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Svaki red podataka je život
05:22
whose story deserves
to be told with dignity.
to be told with dignity.
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čija priča zaslužuje
da se dostojanstveno ispriča.
da se dostojanstveno ispriča.
05:25
JD: And Jini's story tells us
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DžD: Džinina priča nam govori
05:27
that a compelling sense of why
can be the launchpad for our objectives.
can be the launchpad for our objectives.
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da neodoljiv osećaj za „zašto“
može biti odskočna daska za naše ciljeve.
može biti odskočna daska za naše ciljeve.
05:32
Remember, that's what
we want to have accomplished.
we want to have accomplished.
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Zapamtite, to je ono
što hoćemo da postignemo.
što hoćemo da postignemo.
05:35
And objectives are significant,
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A ciljevi su značajni,
05:38
they're action-oriented,
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orijentisani ka akciji,
05:40
they are inspiring,
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inspirativni su
05:43
and they're a kind of vaccine
against fuzzy thinking.
against fuzzy thinking.
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i oni su poput vakcine
protiv konfuznog razmišljanja.
protiv konfuznog razmišljanja.
05:46
You think a rockstar
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Pomislili biste da rok zvezda
05:48
would be an unlikely user
of Objectives and Key Results,
of Objectives and Key Results,
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verovatno ne bi koristila
Ciljeve i ključne rezultate,
Ciljeve i ključne rezultate,
05:51
but for years, Bono has used OKRs
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ali već godinama Bono koristi CKR
05:54
to wage a global war
against poverty and disease,
against poverty and disease,
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u globalnom ratu
protiv siromaštva i bolesti,
protiv siromaštva i bolesti,
05:58
and his ONE organization
has focused on two really gorgeous,
has focused on two really gorgeous,
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a njegova organizacija „ONE“ je fokusirana
na dva zaista predivna i odvažna cilja.
06:03
audacious objectives.
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06:04
The first is debt relief
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Prvi je oslobađanje od duga
06:07
for the poorest countries in the world.
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za najsiromašnije zemlje sveta.
06:09
The next is universal access
to anti-HIV drugs.
to anti-HIV drugs.
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A drugi je jedinstven pristup
lekovima protiv HIV-a.
lekovima protiv HIV-a.
06:14
Now, why are these good objectives?
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Sad, zašto su to dobri ciljevi?
06:16
Let's go back to our checklist.
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Vratimo se na našu ček-listu.
06:18
Significant? Check. Concrete? Yes.
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Značajno? Štiklirano. Konkretno? Da.
06:22
Action-oriented? Yes.
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Orijentisano ka akciji? Da.
06:24
Inspirational?
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Inspirativno?
06:26
Well, let's just listen to Bono.
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Pa, da čujemo Bona.
06:28
(Video) Bono: So you're passionate?
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(Video) Bono: Dakle, strastveni ste?
06:30
How passionate?
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Koliko ste strastveni?
06:31
What actions does your passion
lead you to do?
lead you to do?
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Na koja dela vas navodi vaša strast?
06:34
If the heart doesn't find
a perfect rhyme with the head,
a perfect rhyme with the head,
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Ako srce ne nađe savršen ritam sa glavom,
06:37
then your passion means nothing.
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onda vaša strast ne znači ništa.
06:39
The OKR framework cultivates the madness,
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CKR kultiviše ludilo,
06:43
the chemistry contained inside it.
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hemiju koja se nalazi u njemu.
06:45
It gives us an environment for risk,
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Daje nam okvir za rizik,
06:48
for trust,
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za poverenje,
06:49
where failing is not a fireable offense.
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u kome vas zbog neuspeha ne otpuštaju.
06:51
And when you have that sort
of structure and environment
of structure and environment
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I kada imate takvu strukturu i okruženje,
06:54
and the right people,
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i uz prave ljude,
06:56
magic is around the corner.
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magija je iza ćoška.
07:00
JD: I love that.
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DžD: Volim ovo.
07:02
OKRs cultivate the madness,
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CKR kultiviše ludilo
07:04
and magic is right around the corner.
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i magija je iza ćoška.
07:07
This is perfect.
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To je savršeno.
07:10
So with Jini we've covered the whys,
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Dakle, sa Džini smo pokrili „zašto“,
07:13
with Bono the whats of goal-setting.
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sa Bonom smo pokrili „šta“
u postavljanju ciljeva.
u postavljanju ciljeva.
07:15
Let's turn our attention to the hows.
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Obratimo pažnju na „kako“.
07:18
Remember, the hows are the key results.
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Zapamtite, „kako“ su ključni rezultati.
07:20
That's how we meet our objectives.
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Na taj način ispunjavamo ciljeve.
07:23
And good results
are specific and time-bound.
are specific and time-bound.
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A dobri rezultati su specifični
i vremenski ograničeni.
i vremenski ograničeni.
07:25
They're aggressive but realistic.
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Oni su agresivni, ali realni.
07:27
They're measurable,
and they're verifiable.
and they're verifiable.
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Oni su merljivi i dokazivi.
07:29
Those are good key results.
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To su dobri ključni rezultati.
07:32
In 1999, I introduced OKRs
to Google's cofounders,
to Google's cofounders,
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Godine 1999. predstavio sam CKR
suosnivačima Gugla,
suosnivačima Gugla,
07:37
Larry and Sergey.
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Lariju i Sergeju.
07:38
Here they are,
24 years old in their garage.
24 years old in their garage.
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Evo ih sa 24 godine u svojoj garaži.
07:41
And Sergey enthusiastically
said he'd adopt them.
said he'd adopt them.
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I Sergej je entuzijastično
rekao da ih je usvojio.
rekao da ih je usvojio.
07:45
Well, not quite.
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Pa, ne baš.
07:48
What he really said was,
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Zapravo je rekao:
07:49
"We don't have any other way
to manage this company,
to manage this company,
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„Nemamo drugi način
da upravljamo ovom kompanijom,
da upravljamo ovom kompanijom,
07:52
so we'll give it a go."
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pa ćemo pokušati.“
07:53
(Laughter)
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(Smeh)
07:54
And I took that as a kind of endorsement.
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I ja sam to prihvatio
kao neku vrstu ohrabrenja.
kao neku vrstu ohrabrenja.
07:58
But every quarter since then,
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Ali svakog kvartala od tada,
08:00
every Googler has written down
her objectives and her key results.
her objectives and her key results.
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svaki Gugler je zapisao
svoje ciljeve i svoje ključne rezultate.
svoje ciljeve i svoje ključne rezultate.
08:06
They've graded them,
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Razvrstali bi ih
08:07
and they've published them
for everyone to see.
for everyone to see.
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i objavljivali bi ih
da svi mogu da ih vide.
da svi mogu da ih vide.
08:10
And these are not used
for bonuses or for promotions.
for bonuses or for promotions.
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I ovo nisu koristili
za bonuse ili unapređenje.
za bonuse ili unapređenje.
08:13
They're set aside.
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To su stavili na stranu.
08:14
They're used for a higher purpose,
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Ovo su koristili za viši cilj,
08:16
and that's to get collective commitment
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a to je da postignu
zajedničku posvećenost,
zajedničku posvećenost,
08:18
to truly stretch goals.
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da zaista prošire ciljeve.
08:21
In 2008, a Googler, Sundar Pichai,
took on an objective
took on an objective
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Godine 2008. je jedan Gugler,
Sundar Pičai, prihvatio cilj
Sundar Pičai, prihvatio cilj
08:26
which was to build
the next generation client platform
the next generation client platform
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da izgradi sledeću generaciju
platforme za klijente
platforme za klijente
08:29
for the future of web applications --
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za budućnost veb-aplikacija,
08:32
in other words, build the best browser.
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drugim rečima,
da sagradi najbolji pretraživač.
da sagradi najbolji pretraživač.
08:36
He was very thoughtful
about how he chose his key results.
about how he chose his key results.
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Bio je veoma promišljen
oko biranja ključnih ciljeva.
oko biranja ključnih ciljeva.
08:39
How do you measure the best browser?
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Kako se meri najbolji pretraživač?
Može preko reklama ili preko angažovanja.
08:41
It could be ad clicks or engagement.
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08:43
No. He said: numbers of users,
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Ne. On je rekao: brojem korisnika,
08:47
because users are going to decide
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jer korisnici će odlučiti
08:49
if Chrome is a great browser or not.
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da li je Hrom dobar pretraživač ili ne.
08:52
So he had this one
three-year-long objective:
three-year-long objective:
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Imao je trogodišnji cilj,
08:55
build the best browser.
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da sagradi najbolji pretraživač.
08:56
And then every year
he stuck to the same key results,
he stuck to the same key results,
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Onda je svake godine ostajao
pri istom ključnom rezultatu,
pri istom ključnom rezultatu,
08:59
numbers of users, but he upped the ante.
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broj korisnika, ali je podizao ulog.
09:01
In the first year,
his goal was 20 million users
his goal was 20 million users
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U prvoj godini, cilj mu je bio
20 miliona korisnika.
20 miliona korisnika.
09:04
and he missed it.
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I nije ga ostvario.
09:05
He got less than 10.
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Imao je manje od deset.
09:06
Second year, he raised
the bar to 50 million.
the bar to 50 million.
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Druge godine, podigao je
skalu na 50 miliona.
skalu na 50 miliona.
09:09
He got to 37 million users.
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Dostigao je 37 miliona korisnika.
09:11
Somewhat better.
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Nešto bolje.
09:13
In the third year,
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Treće godine
09:16
he upped the ante once more
to a hundred million.
to a hundred million.
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opet je podigao skalu na sto miliona.
09:18
He launched an aggressive
marketing campaign,
marketing campaign,
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Pokrenuo je agresivnu
marketinšku kampanju,
marketinšku kampanju,
09:21
broader distribution,
improved the technology, and kaboom!
improved the technology, and kaboom!
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proširio distribuciju,
poboljšao tehnologiju i bum!
poboljšao tehnologiju i bum!
09:24
He got 111 million users.
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Postigao je 111 miliona korisnika.
09:28
Here's why I like this story,
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Evo zašto volim ovu priču -
09:30
not so much for the happy ending,
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ne toliko zbog srećnog kraja,
09:32
but it shows someone
carefully choosing the right objective
carefully choosing the right objective
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već zbog toga što pokazuje
kako neko pažljivo izabere pravi cilj
kako neko pažljivo izabere pravi cilj
09:36
and then sticking to it
year after year after year.
year after year after year.
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i onda ga se drži iz godine u godinu.
09:40
It's a perfect story for a nerd like me.
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To je savršena priča
za štrebera kao što sam ja.
za štrebera kao što sam ja.
09:44
Now, I think of OKRs
as transparent vessels
as transparent vessels
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Sad, ja zamišljam CKR kao providne posude
09:47
that are made from the whats
and hows of our ambitions.
and hows of our ambitions.
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koje su napravljene od „šta“
i „kako“ od naših ambicija.
i „kako“ od naših ambicija.
09:52
What really matters is the why
that we pour into those vessels.
that we pour into those vessels.
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Ono što je zaista važno jeste „zašto“
koje sipamo u naše posude.
koje sipamo u naše posude.
09:58
That's why we do our work.
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Zato radimo ovaj posao.
10:00
OKRs are not a silver bullet.
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CKR nije srebrni metak.
10:03
They're not going to be
a substitute for a strong culture
a substitute for a strong culture
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Oni neće zameniti snažnu kulturu
10:06
or for stronger leadership,
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ili snažnije liderstvo,
10:07
but when those fundamentals are in place,
they can take you to the mountaintop.
they can take you to the mountaintop.
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ali, ako su te osnove postavljene,
oni će vas odvesti na vrh planine.
oni će vas odvesti na vrh planine.
10:12
I want you to think
about your life for a moment.
about your life for a moment.
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Želim da razmislite
o svom životu na kratko.
o svom životu na kratko.
10:16
Do you have the right metrics?
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Da li imate pravi sistem merenja?
10:19
Take time to write down your values,
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Odvojite vreme
da zapišete svoje vrednosti,
da zapišete svoje vrednosti,
10:23
your objectives and your key results.
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svoje ciljeve i ključne rezultate.
10:27
Do it today.
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Uradite to danas.
10:29
If you'd like some feedback on them,
you can send them to me.
you can send them to me.
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Ako želite povratnu informaciju,
pošaljite ih meni.
pošaljite ih meni.
10:32
I'm john@whatmatters.com.
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Moj mejl je john@whatmatters.com.
10:35
If we think of the world-changing goals
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Ako razmišljamo
o ciljevima koji menjaju svet,
o ciljevima koji menjaju svet,
10:38
of an Intel, of a Nuna, of Bono,
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o Intelu, Nuni, Bonu,
10:43
of Google,
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o Guglu,
10:44
they're remarkable:
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oni su izvanredni:
10:46
ubiquitous computing,
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sveprisutan rad na računaru,
10:48
affordable health care,
high-quality for everyone,
high-quality for everyone,
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zdravstvena nega koja može da se priušti,
jednak kvalitet za sve,
jednak kvalitet za sve,
10:51
ending global poverty,
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kraj svetskom siromaštvu,
10:53
access to all the world's information.
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pristup svim svetskim informacijama.
10:55
Here's the deal:
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Ovako stoje stvari:
10:57
every one of those goals
is powered today by OKRs.
is powered today by OKRs.
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svaki od ovih ciljeva
je pokrenut uz CKR-eve.
je pokrenut uz CKR-eve.
11:03
Now, I've been called
the Johnny Appleseed of OKRs
the Johnny Appleseed of OKRs
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Sad, mene su prozvali
Džonijem Eplsidom CKR-a
Džonijem Eplsidom CKR-a
11:06
for spreading the good gospel
according to Andy Grove,
according to Andy Grove,
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jer sam širio radosnu vest Endija Grouva,
11:09
but I want you
to join me in this movement.
to join me in this movement.
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ali ja bih želeo da mi se
pridružite u ovom pokretu.
pridružite u ovom pokretu.
11:13
Let's fight for what it is
that really matters,
that really matters,
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Hajde da se borimo
za ono što je zaista važno,
za ono što je zaista važno,
11:15
because we can take OKRs
beyond our businesses.
beyond our businesses.
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jer CKR možemo preneti i van našeg posla.
11:19
We can take them to our families,
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Možemo ga preneti na našu porodicu,
11:21
to our schools,
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u naše škole,
11:22
even to our governments.
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čak i u naše vlade.
11:24
We can hold those governments accountable.
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Možemo da smatramo te vlade odgovornima.
11:26
We can transform those informations.
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Možemo da izmenimo ove informacije.
11:28
We can get back on the right track
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Možemo se vratiti na pravi put,
11:34
if we can and do measure
what really matters.
what really matters.
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ako možemo i hoćemo da izmerimo
ono što je zaista značajno.
ono što je zaista značajno.
11:42
Thank you.
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Hvala vam.
11:43
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
John Doerr - Venture capitalistJohn Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins.
Why you should listen
For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored the New York Times bestseller, Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.
John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.
John Doerr | Speaker | TED.com