TED2014
Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
玛格丽特·古尔德·斯图尔特: 网络设计，事关你我 | 玛格丽特·古尔德·斯图尔特
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脸书（facebook）上的“喜欢”和“分享”按键每天会出现220亿次，使它们成为有史以来最受关注的设计元素之一，玛格丽特·古尔德·斯图尔特，作为脸书的董事和产品设计者，与大家分享了关于大规模设计的三大规则：仅仅是细微的改善，也会给全世界人们的生活带来变化 。并且，即使细微的调整也要小心谨慎，否则会引起所有人的不满。细节决定成败。
Margaret Gould Stewart - User experience master
At Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population. Full bio
At Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population. Full bio
Double-click the English transcript below to play the video.
当我说“设计”这个词的时候
你会想到什么？
你会想到什么？
00:12
What do you think of when I say the word "design"?
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00:16
You probably think of things like this,
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你可能会想到
00:18
finely crafted objects that you can hold in your hand,
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可以触摸到的精致的物品
00:22
or maybe logos and posters and maps
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也可能是一个商标，海报，或地图
00:25
that visually explain things,
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一些能从视觉上解释说明事物的东西
00:27
classic icons of timeless design.
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经得起时间考验的图标设计
00:30
But I'm not here to talk about that kind of design.
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但今天，我要讲的并不是那样的设计
00:33
I want to talk about the kind
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我想说的是
00:34
that you probably use every day
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那种也许你每天都会使用的
00:36
and may not give much thought to,
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但是却又没有关注太多的设计
00:38
designs that change all the time
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那些设计一直在改变
00:40
and that live inside your pocket.
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并且在我们的生活中无处不在
00:42
I'm talking about the design
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我要说的设计
00:44
of digital experiences
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是一种数字化的体验
00:46
and specifically the design of systems
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具体来说就是系统设计
00:49
that are so big that their scale
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它庞大的规模
00:51
can be hard to comprehend.
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超乎想象
讲一个谷歌的事实
00:53
Consider the fact that Google processes
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它每天有超过十亿的搜索量
00:55
over one billion search queries every day,
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00:59
that every minute, over 100 hours
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每一分钟，就有超过长达100个小时的
01:01
of footage are uploaded to YouTube.
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视频被传到YouTube上
01:03
That's more in a single day
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单这一天的量
01:05
than all three major U.S. networks broadcast
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甚至比美国三大广播网络
01:08
in the last five years combined.
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在过去五年里加起来的总和还要多
01:11
And Facebook transmitting the photos,
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而且脸书（facebook）
也在超过12.3亿人之间
也在超过12.3亿人之间
01:13
messages and stories
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传播照片
01:14
of over 1.23 billion people.
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消息和事件
01:17
That's almost half of the Internet population,
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这几乎是网络使用者的一半
01:20
and a sixth of humanity.
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也是世界人口的六分之一
01:23
These are some of the products
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它们是一些
01:24
that I've helped design over the course of my career,
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我在职业生涯中参与设计的产品
01:27
and their scale is so massive
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它们极大的规模
01:29
that they've produced unprecedented
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创造了前所未有的
01:31
design challenges.
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设计挑战
01:33
But what is really hard
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但是，事实上
01:35
about designing at scale is this:
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关于大规模设计
01:38
It's hard in part because
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真正困难的地方在于
01:39
it requires a combination of two things,
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它需要把大胆和谦逊
01:42
audacity and humility —
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结合在一起
01:45
audacity to believe that the thing that you're making
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大胆是去相信你所设计的东西
01:49
is something that the entire world wants and needs,
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是整个世界所希望和需要的
01:52
and humility to understand that as a designer,
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而谦逊让是去理解，
作为一个设计师
作为一个设计师
01:55
it's not about you or your portfolio,
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这个设计品不只是关于
你个人或者你的作品集
你个人或者你的作品集
01:58
it's about the people that you're designing for,
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它在于如何针对性地为用户们设计
02:00
and how your work just might help them
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以及所设计的产品是否让他们
02:02
live better lives.
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过上更好的生活
02:04
Now, unfortunately, there's no school
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很不幸的是，现在并没有一所学校
02:07
that offers the course Designing for Humanity 101.
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开一门“设计以人为本”的课
02:11
I and the other designers
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我和一些同样
02:12
who work on these kinds of products
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设计这类产品的设计师们
02:14
have had to invent it as we go along,
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在设计的过程中不得不自创了这门课
02:17
and we are teaching ourselves
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并且来教授自己
02:19
the emerging best practices
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要在实践中形成最好的规模设计
02:21
of designing at scale,
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02:23
and today I'd like share some of the things
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今天，我将和大家分享
02:25
that we've learned over the years.
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这么多年期间，我们学到的一些经验
02:27
Now, the first thing that you need to know
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关于设计规模的规则
02:28
about designing at scale
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你首先需要知道的是
02:29
is that the little things really matter.
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点滴的小事影响深远
02:32
Here's a really good example of how
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这里有一个很好的例子可以用来解释
02:34
a very tiny design element can make a big impact.
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为什么一个非常小的设计会造成很大的影响
02:38
The team at Facebook that manages
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脸书的管理团队
02:41
the Facebook "Like" button
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成功设计了
脸书上那个写着“赞”的图标
02:43
decided that it needed to be redesigned.
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决定要对它进行重新设计
02:45
The button had kind of gotten out of sync
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这个按键有些跟不上
我们品牌演变的步伐
我们品牌演变的步伐
02:48
with the evolution of our brand
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02:49
and it needed to be modernized.
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它需要变得现代化
02:51
Now you might think, well, it's a tiny little button,
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可能你会认为，好吧，
那只不过是一个小小的按键
那只不过是一个小小的按键
02:53
it probably is a pretty straightforward,
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所以它可能只是一个非常简单的
02:55
easy design assignment, but it wasn't.
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设计任务，但事实并非如此
02:58
Turns out, there were all kinds of constraints
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后来，当我们设计这个按键的时候
03:00
for the design of this button.
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存在着各种各样的约束
03:02
You had to work within specific
height and width parameters.
height and width parameters.
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你必须在一个大量的参数的环境中工作
03:05
You had to be careful to make it work
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你必须注意这个按键可以不同语言环境中
03:07
in a bunch of different languages,
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都能有效果
03:09
and be careful about using
fancy gradients or borders
fancy gradients or borders
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同时也要避免花哨或者花哨的界限
03:12
because it has to degrade gracefully
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因为这个按键要在
03:14
in old web browsers.
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旧式浏览器中优雅地渐渐退出
03:16
The truth is, designing this tiny little button
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而事实是，即使是设计这么小的按键
03:19
was a huge pain in the butt.
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也是个是非常痛苦的过程
03:21
Now, this is the new version of the button,
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这是新设计的按键
03:23
and the designer who led this project estimates
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在过去的几个月里，带领这个项目的设计师估计
03:26
that he spent over 280 hours
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花费了超过280个小时
03:29
redesigning this button over the course of months.
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重新设计这个按键
03:33
Now, why would we spend so much time
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你可能要问，究竟为什么我们要
03:35
on something so small?
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在这么一样小东西上花费这么长的时间
03:37
It's because when you're designing at scale,
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这是因为当你在做设计的时候
03:39
there's no such thing as a small detail.
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细节上是不存在大小之分的
03:42
This innocent little button
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这个不起眼的小图标
03:44
is seen on average 22 billion times a day
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平均每天被浏览220亿次
03:48
and on over 7.5 million websites.
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出现在超过750万的网页上
03:51
It's one of the single most viewed
design elements ever created.
design elements ever created.
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它是史上最具设计元素的产品
03:55
Now that's a lot of pressure for a little button
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现在你知道为什么
我说在这个小小的按键
03:58
and the designer behind it,
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设计的背后隐藏着设计者巨大的压力
03:59
but with these kinds of products,
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但是对于这类的产品
即使是小的事情也必须要做好
即使是小的事情也必须要做好
04:01
you need to get even the tiny things right.
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04:04
Now, the next thing that you need to understand
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另外一件你需要明白的事情就是
04:06
is how to design with data.
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如何在设计过程中应用数据
04:09
Now, when you're working on products like this,
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当你在设计一件这样的产品的时候
04:10
you have incredible amounts of information
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你有大量关于
人们会怎样使用你的产品的信息
04:13
about how people are using your product
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04:15
that you can then use to influence
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这将会影响你的
04:17
your design decisions,
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设计理念
04:18
but it's not just as simple as following the numbers.
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但是这不仅仅只关系到一堆数字
04:21
Let me give you an example
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让我来举一个例子
04:22
so that you can understand what I mean.
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你就会明白我在说什么了
04:25
Facebook has had a tool for a long time
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脸书在很久之前就有一个工具
04:27
that allowed people to report photos
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是用来让人们反馈那些照片
04:29
that may be in violation of our community standards,
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可能会给人们带来不便的照片，
04:32
things like spam and abuse.
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例如就好像垃圾邮件和滥用信息
04:34
And there were a ton of photos reported,
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每天有成千上万的照片被上传
04:36
but as it turns out,
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但是事实证明
04:38
only a small percentage were actually
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只有很小的一部分
04:40
in violation of those community standards.
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违反社区标准
04:43
Most of them were just your typical party photo.
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大多数是派对的照片
04:45
Now, to give you a specific hypothetical example,
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我们来假设一个具体的例子
04:48
let's say my friend Laura hypothetically
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比如假设我有个好朋友叫劳拉
04:51
uploads a picture of me
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她上传了一张
04:52
from a drunken night of karaoke.
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我醉酒后在卡拉ok的照片
04:55
This is purely hypothetical, I can assure you.
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我向你保证，这真的只是一个假设
04:59
(Laughter)
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（笑声）
05:00
Now, incidentally,
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顺便说一句
05:02
you know how some people are kind of worried
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你也知道现在有一些人担心
05:03
that their boss or employee
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他们的老板或是员工
05:05
is going to discover embarrassing photos of them
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看到他们在脸书上的
05:07
on Facebook?
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不雅照片
05:08
Do you know how hard that is to avoid
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你知道不让我的朋友看见这些照片有多么困难么
05:10
when you actually work at Facebook?
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尤其是我还在facebook上班！
05:14
So anyway, there are lots of these photos
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所以，当大量这类照片被当成是
05:16
being erroneously reported as spam and abuse,
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垃圾信息或是信息滥用来处理的时候
05:19
and one of the engineers on the team had a hunch.
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团队的一个工程师有了预感
05:22
He really thought there was something else going on
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他觉得这当中一定有什么
05:24
and he was right,
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而且 他是对的
05:25
because when he looked
through a bunch of the cases,
through a bunch of the cases,
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因为当他看到这么多案例以后
05:27
he found that most of them
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他发现大多数的反馈信息
05:29
were from people who were requesting
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是来自那些照片的当事人
05:31
the takedown of a photo of themselves.
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他们要求删除有他们自己的照片
05:34
Now this was a scenario that the team
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在这之前，我们的团队
05:36
never even took into account before.
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从未考虑到这个情况问题
05:38
So they added a new feature
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所以他们新加了一个功能
05:40
that allowed people to message their friend
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就是允许人们发信息给他们的朋友
05:42
to ask them to take the photo down.
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让他们把照片删除
05:44
But it didn't work.
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但是，这并不起作用
05:46
Only 20 percent of people
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只有百分之二十的人
05:47
sent the message to their friend.
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给他们的朋友发了消息
05:49
So the team went back at it.
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所以我们的工作人员又回到了这个问题上
05:51
They consulted with experts in conflict resolution.
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他们咨询了专家该如何解决冲突
05:55
They even studied the universal principles
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他们甚至学习了
礼貌用语的通用原则
05:58
of polite language,
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05:59
which I didn't even actually know existed
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直到他们做了这项研究以前
06:01
until this research happened.
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我都不知道还有这样原则存在，
06:03
And they found something really interesting.
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我们的工作人员发现了
一件很有趣的事情，
一件很有趣的事情，
06:05
They had to go beyond just helping people
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他们不仅仅帮助人们让他们朋友
06:07
ask their friend to take the photo down.
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把照片从网上删除
06:09
They had to help people express to their friend
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同时也让他们的朋友了解到
06:12
how the photo made them feel.
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被上传照片的人的心情
06:14
Here's how the experience works today.
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如今的设计就是这个经历所带来的
06:17
So I find this hypothetical photo of myself,
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当我看到自己这张假设的照片的时候
06:20
and it's not spam, it's not abuse,
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它既不是垃圾邮件也不是滥用邮件
06:23
but I really wish it weren't on the site.
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但是我真的不希望在网上看到这张照片
06:25
So I report it and I say,
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所以我反馈了意见，并写道
06:28
"I'm in this photo and I don't like it,"
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“我在这张照片里，但是我不喜欢这张照片”
06:30
and then we dig deeper.
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然后我们进一步去探讨
06:34
Why don't you like this photo of yourself?
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为什么你不喜欢这张有你自己的照片
06:36
And I select "It's embarrassing."
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我选择了：“它让我感到难堪“
06:39
And then I'm encouraged to message my friend,
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然后我被鼓励去发消息给我的朋友
06:42
but here's the critical difference.
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然而这就是不同的关键
06:44
I'm provided specific suggested language
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脸书上会给我提供专门的建议用语
06:48
that helps me communicate to Laura
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用来帮助我和劳拉交流
06:50
how the photo makes me feel.
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我对这个照片的想法
06:52
Now the team found that this relatively small change
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我们的工作人员发现，
这个小小的改变
这个小小的改变
06:55
had a huge impact.
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带来了巨大的影响
06:57
Before, only 20 percent of people
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在这之前，只有20%的人
06:59
were sending the message,
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会发信息给他们的朋友
07:00
and now 60 percent were,
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但是现在有60%的人会去发消息
07:02
and surveys showed that people
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据调查显示
07:04
on both sides of the conversation
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对话的双方
07:06
felt better as a result.
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最后都会觉得不错
07:08
That same survey showed
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据同一调查显示
07:09
that 90 percent of your friends
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你90%的朋友希望知道自己是否
07:12
want to know if they've done something to upset you.
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做了什么让你不高兴的事情
07:14
Now I don't know who the other 10 percent are,
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我不知道另外10%的人的想法
07:16
but maybe that's where our "Unfriend" feature
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但是也许就是到了我们“解除好友”的按键
07:18
can come in handy.
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非常好用的时候了
07:20
So as you can see,
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正如你所看到的
07:21
these decisions are highly nuanced.
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这些改变是很微妙的
07:24
Of course we use a lot of data
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当然，这个过程中我们用了很多数据
07:26
to inform our decisions,
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来支持我们的决定
07:27
but we also rely very heavily on iteration,
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同时我们以反复试验，
07:31
research, testing, intuition, human empathy.
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研究，测试，直觉以及人类的同理心为主
07:35
It's both art and science.
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这是艺术和科学的融合
07:37
Now, sometimes the designers
who work on these products
who work on these products
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现在有时候，我们也把这些设计者
07:39
are called "data-driven,"
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叫做“数据驱动者”
07:41
which is a term that totally drives us bonkers.
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这完全一个让我们疯狂的词
07:44
The fact is, it would be irresponsible of us
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事实上，我们会因为没有严格测试我们的设计产品
07:47
not to rigorously test our designs
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而被认为是不负责任的
07:49
when so many people are counting on us
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尤其是当有那么多的人在
07:51
to get it right,
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指望着我们做对事情的时候
07:53
but data analytics
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但是数据分析
07:55
will never be a substitute for design intuition.
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绝对不会代替设计的直觉
07:58
Data can help you make a good design great,
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数据能帮助我们使设计变得更加完美
08:01
but it will never made a bad design good.
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但是绝对不会把一个不好的设计变成好的
08:05
The next thing that you need
to understand as a principle
to understand as a principle
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下一个你必须要去理解的事情是
08:08
is that when you introduce change,
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当你想要改变的时候
08:09
you need to do it extraordinarily carefully.
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需要格外仔细
08:12
Now I often have joked that
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我经常开玩笑说
08:14
I spend almost as much time
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我在设计产品变动的介绍词
08:16
designing the introduction of change
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花费了大量的时间
08:18
as I do the change itself,
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这几乎和我在做产品改动的时间是一样的
08:20
and I'm sure that we can all relate to that
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而且我敢肯定
08:22
when something that we use a lot changes
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当一件事情需要我们做出很多改变的时候
08:24
and then we have to adjust.
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我们也要对自己做出调整
08:26
The fact is, people can become
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事实上，人们会因为使用了
08:29
very efficient at using bad design,
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不好的设计而变得更有效率
08:32
and so even if the change is
good for them in the long run,
good for them in the long run,
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虽然从长远角度上看，
这个改变是对大家有好处的
这个改变是对大家有好处的
08:34
it's still incredibly frustrating when it happens,
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但是有不好的设计产生的时候，
它仍被认为是一个失败的设计
它仍被认为是一个失败的设计
08:37
and this is particularly true
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而且这个在
08:39
with user-generated content platforms,
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用户创建的内容平台中证实了
08:42
because people can rightfully
claim a sense of ownership.
claim a sense of ownership.
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因为人们会去维护他们的主人翁意识
08:45
It is, after all, their content.
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毕竟脸书上所说的是他们自己
08:49
Now, years ago, when I was working at YouTube,
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几年前，当我还在YouTube（视频网站）工作的时候
08:51
we were looking for ways to
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我们尝试着怎样才能
08:53
encourage more people to rate videos,
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鼓励更多的人去评价视频
08:56
and it was interesting because
when we looked into the data,
when we looked into the data,
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当我们查看数据的时候，
发现了一些很有趣的事情
发现了一些很有趣的事情
08:58
we found that almost everyone was exclusively using
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几乎所有的人都给与了别人
09:02
the highest five-star rating,
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最高的五星的评价
09:04
a handful of people were using
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只有极少数的一些人会使用
09:05
the lowest one-star,
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最少的一星评价
09:07
and virtually no one
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并且几乎没有人会使用
09:09
was using two, three or four stars.
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两星，三星或是四星的评价
09:11
So we decided to simplify
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所以我们决定简化这样的评估模式
09:13
into an up-down kind of voting binary model.
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我们把它变成只有好和坏两种选择的模式
09:16
It's going to be much easier
for people to engage with.
for people to engage with.
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这对于参与评估的人们来说简单多了
09:19
But people were very attached
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但是，人们非常注重
09:22
to the five-star rating system.
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五星评估系统
09:23
Video creators really loved their ratings.
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上传视频的人也很满意他们的评估等级
09:26
Millions and millions of people
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成百万的使用者已经习惯了
09:27
were accustomed to the old design.
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旧的五星评分方式
09:29
So in order to help people
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所以，为了帮助人们
09:31
prepare themselves for change
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更快的熟悉和接受这个新的设计
09:33
and acclimate to the new design more quickly,
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我们把之前的数据图表
09:35
we actually published the data graph
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09:38
sharing with the community
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放在了网上告诉人们
09:39
the rationale for what we were going to do,
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我们要去改变的原因
09:41
and it even engaged the larger industry
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没想到在大家的交流过程中
09:44
in a conversation, which resulted in
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话题被扩大了，于是产生了
09:46
my favorite TechCrunch headline of all time:
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我最爱的科技博客（新兴互联网公司评论的博客）
的标题：
的标题：
09:49
"YouTube Comes to a 5-Star Realization:
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“YouTube的五星级觉醒：
09:52
Its Ratings Are Useless."
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它的五星评级制毫无用处”
09:55
Now, it's impossible to completely avoid
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虽然不可能完全避免改变带来的反感
09:58
change aversion when you're making changes
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尤其是改变了那多人已经熟悉的产品
10:00
to products that so many people use.
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10:02
Even though we tried to do all the right things,
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即使我们试着把所有的事情做对
10:04
we still received our customary flood
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可是还是受到了如同洪水般的
10:06
of video protests and angry emails
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抗议视频和投诉邮件
10:09
and even a package that had
to be scanned by security,
to be scanned by security,
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甚至我们还收到了一个
需要接受安全扫描的包裹
需要接受安全扫描的包裹
10:13
but we have to remember
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然而，从另外一个角度来
10:15
people care intensely about this stuff,
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我们也知道到人们对这个改变非常关注
10:18
and it's because these products, this work,
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也是因为这个产品对于他们来说
10:21
really, really matters to them.
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是真的真的很重要
10:23
Now, we know that we have to be careful
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现在我们知道了
10:26
about paying attention to the details,
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细节的重要性
10:28
we have to be cognizant about how we use data
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我们也意识到，
如何在设计中使用数据
10:31
in our design process,
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10:33
and we have to introduce change
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而且，在我们给人们介绍产品改变的时候
10:34
very, very carefully.
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也要非常小心仔细
10:36
Now, these things are all really useful.
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这些方法是非常有用的
10:38
They're good best practices for designing at scale.
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它们是在设计规模时候最好的练习方法
10:41
But they don't mean anything
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但是如果你不能懂得其中的最基本道理，
10:43
if you don't understand something
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那么它对于你说就什么都不是
10:45
much more fundamental.
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10:46
You have to understand who you are designing for.
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你必须明白，你究竟是在为谁设计
10:51
Now, when you set a goal to design
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当你建立的设计目标是
10:53
for the entire human race,
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为了全人类而设计的时候
10:55
and you start to engage in that goal in earnest,
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然后你以一个认真的态度去达成那个目标
10:58
at some point you run into the walls
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有些时候你在自己的立场上
11:00
of the bubble that you're living in.
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迷失方向
11:02
Now, in San Francisco, we get a little miffed
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现在，就在旧金山，
当我们到达一个没有信号的区域
当我们到达一个没有信号的区域
11:05
when we hit a dead cell zone
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因为无法使用手机导航来
11:06
because we can't use our phones to navigate
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寻找到新开的流行的咖啡店
11:08
to the new hipster coffee shop.
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我们就开始不开心了
11:11
But what if you had to drive four hours
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但是如果你因为没有可靠的电源设备
而得开四个小时的车去
找给手机充电的电源设备
找给手机充电的电源设备
11:14
to charge your phone
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11:15
because you had no reliable source of electricity?
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如果你不被允许进入公共图书馆了
11:18
What if you had no access to public libraries?
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11:22
What if your country had no free press?
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如果这个国家都没有自由媒体了
11:25
What would these products start to mean to you?
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如果这些产品对你的要求严格了
11:28
This is what Google, YouTube and Facebook
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这就是为什么谷歌，YouTube 和facebook
11:31
look like to most of the world,
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被世界所期待
11:33
and it's what they'll look like
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这也是为什么
11:34
to most of the next five billion people
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未来的50亿人
11:36
to come online.
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会去上网
11:38
Designing for low-end cell phones
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设计一个低端的手机
11:40
is not glamorous design work,
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并不是一个吸引人的工作
11:42
but if you want to design for the whole world,
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但是，如果你是为了整个世界在设计
11:44
you have to design for where people are,
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你就必须站在人们的角度上考虑
11:46
and not where you are.
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而不是你自己的角度
11:48
So how do we keep this big, big picture in mind?
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所以，我们应该如何记住把这个大的思考立场呢？
11:51
We try to travel outside of our bubble to see, hear
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我们尝试站在使用者的角度去思考
11:54
and understand the people we're designing for.
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我们尝试着去理解他们
11:57
We use our products in non-English languages
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我们也邀请那些说不同语言人使用我们的产品
11:59
to make sure that they work just as well.
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以确保所有的程序都能正常运行
12:01
And we try to use one of these
phones from time to time
phones from time to time
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而且我们尝试着时常使用这些手机
12:04
to keep in touch with their reality.
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以确保我们了解用户的实际使用情况
12:07
So what does it mean to design at a global scale?
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所以这个对全球范围的设计有什么意义？
12:12
It means difficult and sometimes exasperating work
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这是一项困难而且出力不讨好的工作
12:15
to try to improve and evolve products.
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去尝试着改善和发展产品
12:19
Finding the audacity and the
humility to do right by them
humility to do right by them
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以谦逊的心态为基本
却又不缺乏大胆创新的心思
去把设计做对做好
去把设计做对做好
12:22
can be pretty exhausting,
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是相当辛苦的
12:24
and the humility part,
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而且在设计部分，对设计的自尊心是个考验
12:25
it's a little tough on the design ego.
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12:27
Because these products are always changing,
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因为产品总是在不断的变化
12:30
everything that I've designed in my career
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而我在设计生涯中的所有产品都会随着这些
12:32
is pretty much gone,
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更新换代而消失
12:34
and everything that I will design will fade away.
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而且未来我要做的设计
也会随着时间的流逝而消失
也会随着时间的流逝而消失
12:37
But here's what remains:
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而留下的是
12:39
the never-ending thrill
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是永无止境的刺激和快感
12:41
of being a part of something that is so big,
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想到自己是如此巨大创造的一部分
12:43
you can hardly get your head around it,
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会让我脑子转不过弯来
12:46
and the promise that it just might change the world.
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更何况它包含了
也许能够改变世界的承诺
也许能够改变世界的承诺
12:49
Thank you.
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谢谢
12:51
(Applause)
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（鼓掌）
ABOUT THE SPEAKER
Margaret Gould Stewart - User experience masterAt Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population.
Why you should listen
Margaret Gould Stewart has spent her career asking, “How do we design user experiences that change the world in fundamental ways?” It's a powerful question that has led her to manage user experiences for six of the ten most visited websites in the world, including Facebook, where she serves as Director of Product Design.
Before joining Facebook, Margaret managed the User Experience Team for YouTube, where she oversaw the largest redesign in the company's history, including the YouTube player page. She came to YouTube after two years leading Search and Consumer Products UX at Google. She approaches her work with a combined appreciation for timeless great design and transient digital technologies, and always with the end goal of improving people's lives. As she says: "Design is creativity in service of others."
Margaret Gould Stewart | Speaker | TED.com