Franklin Leonard: How I accidentally changed the way movies get made
فرانكلين ليونارد: كيف غيرت عن طريق الخطأ طريقة صنع الأفلام
Franklin Leonard is a film producer, cultural commentator, professor, activist and entrepreneur. Full bio
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in the United States
في الولايات
around the world,
or they'll take public transportation
وسائل المواصلات العامة
they don't know
and they'll watch a movie.
about aliens or robots,
أو الروبوتات
about what it means to be human.
عن ماذا يعني أن تكون إنسانًا
they knew several hours prior.
الذي عرفوه ساعات سابقًا
will look at the world
than they did when they went in.
التي كانت لديهم قبل دخولهم الغرفة
or a mosque or a church,
a sacred ritual.
لعدة أسباب، هي شعيرة مقدسة
between the years of 1996 and 1990,
بين سنتي 1990 و 1996
in Columbus, Georgia.
في كولومبوس، جورجيا
that somewhere between then and now,
ما بين ذلك الحين والآن
part of the conversation
in an office high above Sunset Boulevard,
في مكتب أعلى جادة (سانسيت)
تنفيذيًا مبتدئًا
production company Appian Way.
للإنتاج (آبيان واي)
with how the film industry works,
كيف تعمل صناعة الأفلام
one of a few people behind the person
من عدد قليل من الناس وراء الشخص
behind and in front of the camera,
وأمام الكاميرا
recognize than mine.
أسمائها أكثر من اسمي
producer who does the unglamorous work
الذي يعمل العمل غير البشع
of producing a movie.
and directors and actors
that you want to will into existence;
التي تريد أن تظهر في الوجود
and their representatives,
for some future date.
من أجل موعد مستقبلي
that might become movies,
that might become movies,
that might write the adaptations
of the articles,
that you're already working on.
كنت تعمل عليها من قبل
the next big thing
who can deliver something
الذي يستطيع تقديم شيء
the next big thing.
و شركتك الشركة الكبيرة التالية
at Leonardo's production company.
تنفيذيًا في شركة (ليوناردو) للإنتاج
from the representative of a screenwriter
من ممثل كاتب سيناريو
all of those conversations did:
بدأت بها كل تلك المحادثات
that his client had written,
الذي اعد له العميل السيناريو
threatens to leave him
تهدده بأن تتركه
to global warming.
that's been brought to a head
forming in the Atlantic
في المحيط الأطلسي
from Maine to Myrtle Beach.
من ماين إلى شاطئ ميرتل
this impending break up,
about the hurricane
across the Atlantic,
though now active volcano
على الرغم من أنه الآن بركان نشط
into some sort of chemical weapon
إلى نوع من الأسلحة الكيميائية
'Leo versus the toxic superstorm
ليو ضد العاصفة السامة
it sounds ridiculous."
تبدو سخيفة."
that I had the guy send me the script,
الرجل أرسل لي النص
that it was as bad as I thought it was.
أنه كان سيئًا كما ظننت
is certainly an extreme example,
هي بالتأكيد مثال عظيم
aren't as easy to dismiss as that one.
ليست سهلة للرفض كالنص السابق
about a high school senior,
كوميديا عن طالب في الثانوية
with an unplanned pregnancy,
regarding her unborn child.
تجاه طفلها الغير مولود بعد
at the worldwide box office,
في البوكس أوفيس عبر العالم
who grew up in the slums
ترعرع في الأحياء الفقيرة
on the Indian version
"Slumdog Millionaire."
million worldwide,
Michael Jackson.
مايكل جاكسون
by Taika Waititi,
as a development executive
from the "Slumdog Millionaires,"
عن "المليونير المتشرد"
the writers who write "Superstorm"
"العاصفة الخارقة""
"Slumdog Millionaire."
"المليونير المتشرد."
is to read all of the scripts,
هو قراءة جميع النصوص
is that the Writers Guild of America
أن نقابة الكتاب في أمريكا
of material every year,
قطعة جديدة من المواد كل عام
is about 5,000 of them
بنحو 000 5 منهم
agencies, management companies,
الوكالات، شركات الإدارة
at the production company
whether they can become
إذا كانوا يستطيعون أن يصبحوا
that are released by the major studios
اصدارها من الأستوديهات الرئيسية
into a members-only bookstore
لبيع الكتب للأعضاء فقط
is just organized haphazardly,
nondescript cover.
the best and most profitable books there.
وأكثرها ربحًا هناك
to address these problems.
that if there's great talent in the world,
إذا هناك موهبة عظيمة في العالم
their way to the agencies,
that actually exist
الموجودة فعلًا
in the first place.
notes among themselves
باستمرار فيما بينهم
is the best, most wired
الأكثر سلكًا
but that's, again, impossible.
ولكن هذا، مرة أخرى، من المستحيل
500 screenplays in a year,
of what's out there.
you tend to default to conventional wisdom
تميل إلى الافتراضي إلى الحكمة التقليدية
dealing with reproductive reality
مع الواقع التناسلي
isn't viable in the domestic marketplace
للحياة في السوق المحلية
outside of India.
is a very narrow groups of writers
هو مجموعات ضيقة جدًا من الكتاب
to living and working in Hollywood,
والعمل في هوليوود
representation in the business,
band of stories.
that that's where I found myself in 2005.
المكان الذي وجدت نفسي فيه في 2005
above Sunset Boulevard,
anonymized bookstore,
but bad scripts for months.
النصوص السيئة لشهور
finding good scripts,
weekly phone calls,
entrance exam scores were still valid
بكلية الحقوق لا تزال صالحة
pay more attention to.
on vacation for two weeks,
when it is your job,
عندما يكون عملك
at my office, I made a list
أعددت قائمة
lunch, dinner or drinks with
العشاء أو الشراب معه
and I sent them an anonymous email.
وأرسلت لهم بريدًا إلكترونيًا مجهولًا
of your favorite screenplays
من نصوصك المفضلة
will not be in theaters
لن يكون في المسارح
about the screenplay this year.
that would be the next great blockbuster,
شأنها أن تكون الضربة الكبرى التالية
that will win the Academy Award,
بجائزة الأكاديمية
that their bosses loved
بهم يريد أن يجعل
for people to speak their minds
is increasingly rare.
I emailed anonymously responded.
البريد الإلكتروني أجابوا بشكل مجهول
actually emailed to participate
الحقيقة راسلوا للمشاركة
المجهول
have the jobs they claimed to have.
الوظائف إدعوا بأنهم عندهم
into a spreadsheet,
output it to PowerPoint,
أخرجه إلى الباوربوينت
from that anonymous email address
العنوان الإلكتروني المجهول
during the anti-communist hysteria
الهستيريا المناهضة للشيوعية
had a negative connotation.
I pulled out a chair by the pool,
كرسي بجانب المسبح
and found, to my shock and joy,
ووجدت صدمتي وفرحي
were actually quite good.
business center to check my email.
لأتفقد بريدي الإلكتروني
that I had created anonymously
صنعتها بشكل مجهول
several dozen times,
that everyone had said that they loved,
النصوص التي قال الجميع أنها تحب
loving them themselves.
that I can't actually say here,
about their scripts
Hollywood rule of omertà
غير مكتوبة omertà
away from doing that before
عن القيام بذلك من قبل
it being so early in my career.
الوقت مبكر جدًا في مهنتي
that A: I would never tell anybody
أ: أنا لن أخبر أي شخص
something even more bizarre happened.
شيء أكثر غرابة
from another writer's agent.
to the call about "Superstorm":
النداء حول " عاصفة خارقة"
was the way the call ended.
التي انتهت بها المكالمة
then told me, and I quote,
on really good authority
هو على السلطة الجيدة جدًا
on next year's Black List."
السوداء للعام القادم"
this thing that I had made anonymously
هذا الشيء الذي صنعته بشكل مجهول
included on a list of beloved screenplays.
من السيناريوهات المحبوبة
sort of staring out the window,
نوع من التحديق خارج النافذة
and general giddiness.
that I had created
to read over the holidays.
لأقرأه خلال العطلات
as the person who had created it --
I've done it every year since 2005.
لقد فعلت ذلك كل عام منذ عام 2005
this agent was exactly right.
of a script's value,
للعديد من الناس، من قيمة السيناريو
had previously anticipated.
whose scripts were on that list
الكتاب الذين كانت نصوصهم على تلك القائمة
that violated the assumptions
تلك التي تنتهك الافتراضات
and "Little Miss Sunshine"
و "الآنسة الصغيرة شروق الشمس"
about Michael Jackson's chimpanzee.
that I pause here for a second
أن أتوقف هنا لثانية واحدة
for the success of any of those movies.
في نجاح أي من تلك الأفلام
I didn't produce them, I didn't gaff them,
أنا لم أنتجهم، أنا لم أحفرهم
the credit for that success,
الفضل في ذلك النجاح
the way people looked at them.
ينظر بها الناس إليهم
if the conventional wisdom was correct.
سألت إذا كانت الحكمة التقليدية صحيحة
on that list that would have gotten made
التي كان يمكن أن تصبح جعلت
that definitely would not have.
a lot of them into production,
منهم إلى الإنتاج
screenplays on the Black List
على القائمة السوداء
for 300 Academy Awards,
have gone to scripts from the Black List,
إلى النصوص من القائمة السوداء
have gone to scripts from the Black List.
ذهبت إلى نصوص من القائمة السوداء
about 25 billion dollars
جميع أنحاء العالم
of millions of people
when they leave their homes,
and the lights go down.
لا يعرفونه و الأضواء تنطفئ
of post-theatrical environments
let's be honest, illegal downloads.
التحميلات غير القانونية
doubled down on this notion
was not where we expected to find it,
تكن حيث توقعنا أن نجدها
that would allow anybody on earth
يسمح لأي شخص على الأرض
an English-language screenplay
of film-industry professionals.
in the five years since its launch,
الخمس منذ إطلاقه
have found representation,
العالم وجدوا تمثيلًا
in the last three years,
صنعت في السنوات الثلاث الماضية
psychological decline,
is the only one on screen
and two Emmy Awards.
غولدن غلوب وجائزتين إيمي
that more than a dozen writers
من دزينة من الكتاب
on this end-of-year annual list,
على القائمة لنهاية السنة
number one writers.
ثلاثة الكتاب رقم واحد
about screenwriting merit --
إستحقاق كتابة السيناريو
because as I mentioned before,
movies to make and making them,
on conventional wisdom.
على الحكمة التقليدية
to even greater consequence.
don't sell overseas.
but men won't see themselves in women.
الرجال لن يروا أنفسهم في النساء
about women over 40.
نساء فوق الأربعين
to a very narrow idea about beauty
يتوافقوا مع فكرة ضيقة جدًا عن الجمال
are projected 30 feet high
على ارتفاع 30 قدمًا
in Columbus, Georgia?
and for how the world sees us?
we all live in a state of constant triage.
في حالة من الفرز المستمر
to default to conventional wisdom.
عن الحكمة التقليدية
that we ask ourselves, constantly,
أنفسنا، باستمرار
is all convention and no wisdom?
ولا حكمة؟
ABOUT THE SPEAKER
Franklin Leonard - Film producerFranklin Leonard is a film producer, cultural commentator, professor, activist and entrepreneur.
Why you should listen
Franklin Leonard is the founder and CEO of the Black List, the company that celebrates and supports great screenwriting and the writers who do it via film production, as well as its annual survey of the best unproduced screenplays, online marketplace, live staged script readings, screenwriter labs and film culture publications. More than 400 scripts from the annual Black List survey (30 percent of its total output) have been produced as feature films, earning 250 Academy Award nominations and 50 wins, including four of the last ten Best Pictures and ten of the last twenty-two screenwriting Oscars.
Leonard has worked in feature film development at Universal Pictures and the production companies of Will Smith, Sydney Pollack and Anthony Minghella, and Leonardo DiCaprio. He has been a juror at the Sundance, Toronto, and Guanajuato Film Festivals and for the PEN Center Literary Awards. He was also a delegate and speaker at the White House's 2015 Global Entrepreneurship Summit in Nairobi, Kenya. He was one of Hollywood Reporter's "35 Under 35," Black Enterprise magazine's "40 Emerging Leaders for Our Future," The Root’s 100 Most Influential African-Americans, Fast Company’s "100 Most Creative People in Business" and was awarded the 2015 African-American Film Critics Association (AAFCA)'s Special Achievement Award for career excellence. He is an occasional commentator on the BBC and MSNBC on matters of culture, politics and race, an associate professor at the American Film institute, a trustee of PEN America, an advisor to Glitch, Inc. and a member of the Associates Branch of the Academy of Motion Pictures Arts and Sciences.
Franklin Leonard | Speaker | TED.com