Franklin Leonard: How I accidentally changed the way movies get made
Franklin Leonard is a film producer, cultural commentator, professor, activist and entrepreneur. Full bio
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in the United States
around the world,
or they'll take public transportation
they don't know
and they'll watch a movie.
about aliens or robots,
about what it means to be human.
they knew several hours prior.
will look at the world
than they did when they went in.
or a mosque or a church,
a sacred ritual.
between the years of 1996 and 1990,
in Columbus, Georgia.
that somewhere between then and now,
part of the conversation
in an office high above Sunset Boulevard,
production company Appian Way.
with how the film industry works,
one of a few people behind the person
behind and in front of the camera,
recognize than mine.
producer who does the unglamorous work
of producing a movie.
and directors and actors
that you want to will into existence;
and their representatives,
for some future date.
that might become movies,
that might become movies,
that might write the adaptations
of the articles,
that you're already working on.
the next big thing
who can deliver something
the next big thing.
at Leonardo's production company.
from the representative of a screenwriter
all of those conversations did:
that his client had written,
threatens to leave him
to global warming.
that's been brought to a head
forming in the Atlantic
from Maine to Myrtle Beach.
this impending break up,
about the hurricane
across the Atlantic,
though now active volcano
into some sort of chemical weapon
'Leo versus the toxic superstorm
it sounds ridiculous."
that I had the guy send me the script,
that it was as bad as I thought it was.
is certainly an extreme example,
aren't as easy to dismiss as that one.
about a high school senior,
with an unplanned pregnancy,
regarding her unborn child.
at the worldwide box office,
who grew up in the slums
on the Indian version
"Slumdog Millionaire."
million worldwide,
Michael Jackson.
by Taika Waititi,
as a development executive
from the "Slumdog Millionaires,"
the writers who write "Superstorm"
"Slumdog Millionaire."
is to read all of the scripts,
is that the Writers Guild of America
of material every year,
is about 5,000 of them
agencies, management companies,
at the production company
whether they can become
that are released by the major studios
into a members-only bookstore
is just organized haphazardly,
nondescript cover.
the best and most profitable books there.
to address these problems.
that if there's great talent in the world,
their way to the agencies,
that actually exist
in the first place.
notes among themselves
is the best, most wired
but that's, again, impossible.
500 screenplays in a year,
of what's out there.
you tend to default to conventional wisdom
dealing with reproductive reality
isn't viable in the domestic marketplace
outside of India.
is a very narrow groups of writers
to living and working in Hollywood,
representation in the business,
band of stories.
that that's where I found myself in 2005.
above Sunset Boulevard,
anonymized bookstore,
but bad scripts for months.
finding good scripts,
weekly phone calls,
entrance exam scores were still valid
pay more attention to.
on vacation for two weeks,
when it is your job,
at my office, I made a list
lunch, dinner or drinks with
and I sent them an anonymous email.
of your favorite screenplays
will not be in theaters
about the screenplay this year.
that would be the next great blockbuster,
that will win the Academy Award,
that their bosses loved
for people to speak their minds
is increasingly rare.
I emailed anonymously responded.
actually emailed to participate
have the jobs they claimed to have.
into a spreadsheet,
output it to PowerPoint,
from that anonymous email address
during the anti-communist hysteria
had a negative connotation.
I pulled out a chair by the pool,
and found, to my shock and joy,
were actually quite good.
business center to check my email.
that I had created anonymously
several dozen times,
that everyone had said that they loved,
loving them themselves.
that I can't actually say here,
about their scripts
Hollywood rule of omertà
away from doing that before
it being so early in my career.
that A: I would never tell anybody
something even more bizarre happened.
from another writer's agent.
to the call about "Superstorm":
was the way the call ended.
then told me, and I quote,
on really good authority
on next year's Black List."
this thing that I had made anonymously
included on a list of beloved screenplays.
sort of staring out the window,
and general giddiness.
that I had created
to read over the holidays.
as the person who had created it --
I've done it every year since 2005.
this agent was exactly right.
of a script's value,
had previously anticipated.
whose scripts were on that list
that violated the assumptions
and "Little Miss Sunshine"
about Michael Jackson's chimpanzee.
that I pause here for a second
for the success of any of those movies.
I didn't produce them, I didn't gaff them,
the credit for that success,
the way people looked at them.
if the conventional wisdom was correct.
on that list that would have gotten made
that definitely would not have.
a lot of them into production,
screenplays on the Black List
for 300 Academy Awards,
have gone to scripts from the Black List,
have gone to scripts from the Black List.
about 25 billion dollars
of millions of people
when they leave their homes,
and the lights go down.
of post-theatrical environments
let's be honest, illegal downloads.
doubled down on this notion
was not where we expected to find it,
that would allow anybody on earth
an English-language screenplay
of film-industry professionals.
in the five years since its launch,
have found representation,
in the last three years,
psychological decline,
is the only one on screen
and two Emmy Awards.
that more than a dozen writers
on this end-of-year annual list,
number one writers.
about screenwriting merit --
because as I mentioned before,
movies to make and making them,
on conventional wisdom.
to even greater consequence.
don't sell overseas.
but men won't see themselves in women.
about women over 40.
to a very narrow idea about beauty
are projected 30 feet high
in Columbus, Georgia?
and for how the world sees us?
we all live in a state of constant triage.
to default to conventional wisdom.
that we ask ourselves, constantly,
is all convention and no wisdom?
ABOUT THE SPEAKER
Franklin Leonard - Film producerFranklin Leonard is a film producer, cultural commentator, professor, activist and entrepreneur.
Why you should listen
Franklin Leonard is the founder and CEO of the Black List, the company that celebrates and supports great screenwriting and the writers who do it via film production, as well as its annual survey of the best unproduced screenplays, online marketplace, live staged script readings, screenwriter labs and film culture publications. More than 400 scripts from the annual Black List survey (30 percent of its total output) have been produced as feature films, earning 250 Academy Award nominations and 50 wins, including four of the last ten Best Pictures and ten of the last twenty-two screenwriting Oscars.
Leonard has worked in feature film development at Universal Pictures and the production companies of Will Smith, Sydney Pollack and Anthony Minghella, and Leonardo DiCaprio. He has been a juror at the Sundance, Toronto, and Guanajuato Film Festivals and for the PEN Center Literary Awards. He was also a delegate and speaker at the White House's 2015 Global Entrepreneurship Summit in Nairobi, Kenya. He was one of Hollywood Reporter's "35 Under 35," Black Enterprise magazine's "40 Emerging Leaders for Our Future," The Root’s 100 Most Influential African-Americans, Fast Company’s "100 Most Creative People in Business" and was awarded the 2015 African-American Film Critics Association (AAFCA)'s Special Achievement Award for career excellence. He is an occasional commentator on the BBC and MSNBC on matters of culture, politics and race, an associate professor at the American Film institute, a trustee of PEN America, an advisor to Glitch, Inc. and a member of the Associates Branch of the Academy of Motion Pictures Arts and Sciences.
Franklin Leonard | Speaker | TED.com