ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TED2010

Derek Sivers: How to start a movement

Dereck Sivers: Cawlcanghnak Thawkning

Filmed:
8,596,071 views

Khuaruah le zoh nuam taktak a simi muicuang hmanthlak he Derek Sivers nih zeitindah cawlcanghnak hi thawk a si timi fiangfai taktak a langhter. (Chikhat lanwg asi ko).
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, ladies and gentlemen, at TED
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Upatmi nu le pa hna,
TED ahhin thithruainak le cawlcanghnak
00:17
we talk a lot about leadership and how to make a movement.
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thawkning tampi kan chim ve.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Cuca'h, cawlcanghnak thawkning
hram in dongh tiang
minute 3 chungah zoh u sih
00:23
and dissect some lessons from it.
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i, cu chungin cawnnak ilak hna u sih.
00:26
First, of course you know, a leader needs the guts
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Ahmasaah, nan hngalh bangin
hruaitu nih intuarnak
caah ralthatnak aherh.
00:28
to stand out and be ridiculed.
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00:32
But what he's doing is so easy to follow.
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Zohmanh, a tuahmi hi zulh a fawite.
00:34
So here's his first follower with a crucial role;
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Hi ahhin a zultu hmasa
nih biapi thil a tuah;
Hnuzulh dan kha
hawidang a hmuhsak hna.
00:37
he's going to show everyone else how to follow.
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00:39
Now, notice that the leader embraces him as an equal.
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Amah cu hruaitu nih hruaitu
bangin a upat kan hmuh;
00:41
So, now it's not about the leader anymore;
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Atu cu hruaitu kong asi ti lai lo;
00:43
it's about them, plural.
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Anmah kong asi lai, atammi.
00:45
Now, there he is calling to his friends.
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Zoh, a hawidang a kawh cang hna,
00:47
Now, if you notice that the first follower
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Nan hngalh khawh ahcun,
apakhatnak zultu
00:49
is actually an underestimated form of leadership in itself.
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zei ah rel lomi santlailo
dirhmun ah chiah asi khi.
00:53
It takes guts to stand out like that.
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Hitin um khawh dingah ralthatnak aherh.
00:55
The first follower is what transforms
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hmasabik hruaitu khi hawidang hna
hruaitu ah sertu taktak cu asi.
00:58
a lone nut into a leader.
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01:00
(Laughter)
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(Nihthawng)
01:02
(Applause)
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(Kutbenghthawng)
01:05
And here comes a second follower.
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Cun, tucu pahnihnak
zultu a ra cang.
01:07
Now it's not a lone nut, it's not two nuts --
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Tucu, santlailo pahnih an um cang--
01:09
three is a crowd, and a crowd is news.
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Pathum cu mibu an si cang,
i mibu cu thawngpang a si.
01:12
So a movement must be public.
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Cucaah, cawlcanghnak cu
zapi he aa san.
01:14
It's important to show not just to show the leader, but the followers,
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Hruaitu lawng siloin zultu hna
hmaisuam ve zong abiapi,
01:17
because you find that new followers
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zeicatiah, zultuthar nih zultu hmasa
hna an izohchunh hna.
01:19
emulate the followers, not the leader.
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01:22
Now, here come two more people, and immediately after,
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Hi, an tam deuh thluahmah cang,
tlawmpal ah,
01:24
three more people.
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mi pathum an ichap cang.
01:26
Now we've got momentum. This is the tipping point.
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Thazang a cak tuk cang,
tlauh khawh asi tilo.
01:28
Now we've got a movement.
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Tucu, cawlcanghnak a thawk cang.
(Nihthawng)
Si, zohhmanh, mi an tam deuh ahcun,
01:32
So, notice that, as more people join in,
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01:34
it's less risky.
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hna a ngam deuh suaumau.
Tuandeuh ah a thu sasawhmi hna kha,
01:36
So those that were sitting on the fence before, now have no reason not to.
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itel ve an duh cang.
01:39
They won't stand out,
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An thiamtuk rih men lai lo,
nihsawh an si lai lo.
01:41
they won't be ridiculed,
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nain khulhrang in an ti ahcun,
zapi lakah an itel ve ko lai.
01:43
but they will be part of the in-crowd if they hurry.
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01:45
(Laughter)
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(Nihthawng)
01:48
So, over the next minute,
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Cuticun,
minute tlawmpal hnuah,
zapi lakah an ipeih
thluahmah na hmuh lai
01:50
you'll see all of those that prefer to stick with the crowd
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01:52
because eventually they would be ridiculed
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itel ve lo tu kha an duh ti lai lo.
01:54
for not joining in.
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Hihi cawlcanghnak thawkning cu asi.
01:56
And that's how you make a movement.
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Asi, hi chungin cawnnak ilak u sih.
01:58
But let's recap some lessons from this.
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02:00
So first, if you are the type,
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Hmasaah, amah lawng in
a dir i ankgi loin a lammi
02:03
like the shirtless dancing guy that is standing alone,
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bantuk na si ahcun.
02:06
remember the importance of nurturing
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Zultu hmasa pawl kha tlukruannak in
na hruai hna aherh kha philh hlah.
02:08
your first few followers as equals
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02:10
so it's clearly about the movement, not you.
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Afiang. Cawlcanghnak kong asi,
nangmah kong asi lo.
(Nihthawng)
02:13
Okay, but we might have missed the real lesson here.
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Si, cawn/ilak ding taktak
kan hrialh sual kho men.
02:16
The biggest lesson, if you noticed --
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Abiapibik kan cawn hnga dingmi--
02:18
did you catch it? -- is that leadership
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na hngalh kho maw?--
cu thithruainak cu thangthatnak asi.
02:20
is over-glorified.
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02:22
That, yes, it was the shirtless guy who was first,
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Asi, a thawk hmasatu cu angki hruklopa asi
02:24
and he'll get all the credit,
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i amah cu lawmh asi ko lai,
02:26
but it was really the first follower
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nain zulhtu hna nunthlentu taktak cu
02:28
that transformed the lone nut into a leader.
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zultu hmasa khi dakaw asi.
02:31
So, as we're told that we should all be leaders,
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i, hruaitu kan si dih aherh
timi cawnpiaknak hi
02:33
that would be really ineffective.
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sullam a ngeih tuk then lai lo.
02:35
If you really care about starting a movement,
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Cawlcanghnak thawk
nai timh taktak ahcun
02:37
have the courage to follow
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zulh ding ralthatnak ngei law,
zulhning zong cawnpiak hna.
02:39
and show others how to follow.
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02:41
And when you find a lone nut doing something great,
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Cun, santlailo nih thiltha
pakhatkhat an tuah ahcun,
02:43
have the guts to be the first one
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zultu tha ah ser khawh izuam colh.
02:45
to stand up and join in.
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02:47
And what a perfect place to do that, at TED.
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Cun, hibantuk tuahnak hmunhma
thabik cu TED asi.
02:49
Thanks.
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Lawmtuk.
02:51
(Applause)
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Kutbenghthawng.
Translated by Van Cung Lian
Reviewed by TED Open Translation

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com