TED2014
Chris Kluwe: How augmented reality will change sports ... and build empathy
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Chris Kluwe wants to look into the future of sports and think about how technology will help not just players and coaches, but fans. Here the former NFL punter envisions a future in which augmented reality will help people experience sports as if they are directly on the field -- and maybe even help them see others in a new light, too.
Chris Kluwe - Punter and author
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft. Full bio
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft. Full bio
Double-click the English transcript below to play the video.
00:13
What do augmented reality
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and professional football
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have to do with empathy?
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And what is the air speed velocity
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of an unladen swallow?
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Now unfortunately, I'm only going to answer
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one of those questions today,
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so please, try and contain your disappointment.
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When most people think about augmented reality,
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they think about "Minority Report" and Tom Cruise
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waving his hands in the air,
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but augmented reality is not science fiction.
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Augmented reality is something that will happen
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in our lifetime, and it will happen
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because we have the tools to make it happen,
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and people need to be aware of that,
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because augmented reality will change our lives
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just as much as the Internet and the cell phone.
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Now how do we get to augmented reality?
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Step one is the step I'm wearing right now,
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Google Glass.
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I'm sure many of you are familiar with Google Glass.
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What you may not be familiar with
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is that Google Glass is a device
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that will allow you to see what I see.
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It will allow you to experience what it is like
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to be a professional athlete on the field.
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Right now, the only way you can be on the field
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is for me to try and describe it to you.
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I have to use words.
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I have to create a framework that you then fill in
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with your imagination.
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With Google Glass, we can put that
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underneath a helmet,
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and we can get a sense of what it's like
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to be running down the field at 100 miles an hour,
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your blood pounding in your ears.
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You can get a sense of what it's like
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to have a 250-pound man
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sprinting at you
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trying to decapitate you
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with every ounce of his being.
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And I've been on the receiving end of that,
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and it doesn't feel very good.
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Now, I have some footage to show you of what it's like
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to wear Google Glass underneath the helmet
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to give you a taste of that.
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Unfortunately, it's not NFL practice footage
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because the NFL thinks emergent technology
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is what happens when a submarine surfaces,
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but — (Laughter) — we do what we can.
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So let's pull up some video.
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(Video) Chris Kluwe: Go.
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Ugh, getting tackled sucks.
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Hold on, let's get a little closer.
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All right, ready?
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Go!
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Chris Kluwe: So as you can see,
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small taste of what it's like to get tackled
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on the football field
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from the perspective of the tacklee.
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Now, you may have noticed there are
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some people missing there:
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the rest of the team.
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We have some video of that
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courtesy of the University of Washington.
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(Video) Quarterback: Hey, Mice 54! Mice 54!
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Blue 8! Blue 8! Go!
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Oh!
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CK: So again, this takes you a little bit closer
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to what it's like to be on that field,
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but this is nowhere what it's like
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to be on the NFL.
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Fans want that experience.
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Fans want to be on that field.
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They want to be their favorite players,
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and they've already talked to me on YouTube,
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they've talked to me on Twitter, saying,
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"Hey, can you get this on a quarterback?
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Can you get this on a running back?
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We want that experience."
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Well, once we have that experience with GoPro
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and Google Glass,
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how do we make it more immersive?
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How do we take that next step?
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Well, we take that step
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by going to something called the Oculus Rift,
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which I'm sure many of you are also familiar with.
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The Oculus Rift has been described as one of
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the most realistic virtual reality devices ever created,
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and that is not empty hype.
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I'm going to show you why that is not empty hype
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with this video.
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(Video) Man: Oh! Oh!
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No! No! No! I don't want to play anymore! No!
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Oh my God! Aaaah!
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CK: So that is the experience of a man
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on a roller coaster
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in fear of his life.
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What do you think that fan's experience
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is going to be when we take the video footage
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of an Adrian Peterson bursting through the line,
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shedding a tackler with a stiff-arm
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before sprinting in for a touchdown?
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What do you think that fan's experience
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is going to be when he's Messi
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sprinting down the pitch
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putting the ball in the back of the net,
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or Federer serving in Wimbledon?
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What do you think his experience is going to be
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when he is going down the side of a mountain
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at over 70 miles an hour
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as an Olympic downhill skier?
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I think adult diaper sales may surge.
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(Laughter)
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But this is not yet augmented reality.
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This is only virtual reality, V.R.
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How do we get to augmented reality, A.R.?
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We get to augmented reality
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when coaches and managers and owners
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look at this information streaming in
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that people want to see, and they say,
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"How do we use this to make our teams better?
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How do we use this to win games?"
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Because teams always use technology to win games.
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They like winning. It makes them money.
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So a brief history of technology in the NFL.
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In 1965, the Baltimore Colts
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put a wristband on their quarterback
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to allow him to call plays quicker.
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They ended up winning a Super Bowl that year.
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Other teams followed suit.
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More people watched the game
because it was more exciting.
because it was more exciting.
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It was faster.
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In 1994, the NFL put helmet radios
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into the helmets of the quarterbacks,
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and later the defense.
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More people watched games because it was faster.
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It was more entertaining.
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In 2023, imagine you're a player
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walking back to the huddle,
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and you have your next play displayed
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right in front of your face on your clear plastic visor
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that you already wear right now.
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No more having to worry about forgetting plays.
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No more worrying about having
to memorize your playbook.
to memorize your playbook.
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You just go out and react.
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And coaches really want this,
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because missed assignments lose you games,
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and coaches hate losing games.
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Losing games gets you fired as a coach.
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They don't want that.
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But augmented reality is not just
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an enhanced playbook.
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Augmented reality is also a way to take all that data
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and use it in real time
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to enhance how you play the game.
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What would that be like?
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Well, a very simple setup would be a camera
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on each corner of the stadium looking down,
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giving you a bird's-eye view
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of all the people down there.
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You also have information from helmet sensors
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and accelerometers,
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technology that's being worked on right now.
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You take all that information,
and you stream it to your players.
and you stream it to your players.
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The good teams stream it in a
way that the players can use.
way that the players can use.
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The bad ones have information overload.
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That determines good teams from bad.
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And now, your I.T. department
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is just as important as your scouting department,
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and data-mining is not for nerds anymore.
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It's also for jocks. Who knew?
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What would that look like on the field?
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Well, imagine you're the quarterback.
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You take the snap and you drop back.
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You're scanning downfield for an open receiver.
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All of a sudden, a bright flash
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on the left side of your visor lets you know,
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blind side linebacker is blitzing in.
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Normally, you wouldn't be able to see him,
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but the augmented reality system lets you know.
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You step up into the pocket.
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Another flash alerts you to an open receiver.
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You throw the ball, but you're hit right as you throw.
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The ball comes off track.
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You don't know where it's going to land.
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However, on the receiver's visor,
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he sees a patch of grass light up,
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and he knows to readjust.
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He goes, catches the ball,
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sprints in, touchdown.
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Crowd goes wild, and the fans are with him
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every step of the way,
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watching from every perspective.
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Now this is something that will create
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massive excitement in the game.
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It will make tons of people watch,
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because people want this experience.
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Fans want to be on the field.
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They want to be their favorite player.
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Augmented reality will be a part of sports,
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because it's too profitable not to.
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But the question I ask you is,
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is that's all that we're content
to use augmented reality for?
to use augmented reality for?
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Are we going to use it solely for our panem,
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our circenses, our entertainment as normal?
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Because I believe that we can use augmented reality
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for something more.
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I believe we can use augmented reality
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as a way to foster more empathy
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within the human species itself,
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by literally showing someone
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what it looks like
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to walk a mile in another person's shoes.
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We know what this technology is worth
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to sports leagues.
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It's worth revenue, to the tune
of billions of dollars a year.
of billions of dollars a year.
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But what is this technology worth
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to a teacher in a classroom
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trying to show a bully
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just how harmful his actions are
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from the perspective of the victim?
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What is this technology worth
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to a gay Ugandan or Russian
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trying to show the world what it's like
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living under persecution?
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What is this technology worth
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to a Commander Hadfield or a Neil deGrasse Tyson
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trying to inspire a generation of children
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to think more about space and science
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instead of quarterly reports and Kardashians?
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Ladies and gentlemen, augmented reality
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is coming.
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The questions we ask, the choices we make,
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and the challenges we face
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are, as always, up to us.
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Thank you.
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(Applause)
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ABOUT THE SPEAKER
Chris Kluwe - Punter and authorAs a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft.
Why you should listen
The following dispatch was received in response to TED's request for a proper biography:
"Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is also the eternal disappointment of his mother, who just can't understand why he hasn't cured cancer yet."
TED has no further questions.
More profile about the speaker"Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is also the eternal disappointment of his mother, who just can't understand why he hasn't cured cancer yet."
TED has no further questions.
Chris Kluwe | Speaker | TED.com