TED2014
Chris Kluwe: How augmented reality will change sports ... and build empathy
克里斯·柯鲁威: 扩增实境是如何改变运动及帮助人们产生同理心
Filmed:
Readability: 3.7
1,311,425 views
克里斯·柯鲁威将展望体育运动的未来并思考科技能为球员、教练还有粉丝带来怎样的改变。作为前美国国家橄榄球联盟的弃踢手，克里斯想像在未来利用扩增实境技术让人们身临其境如在球场一般，也许还能帮助他们以一个全新的视角看待他人。
Chris Kluwe - Punter and author
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft. Full bio
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft. Full bio
Double-click the English transcript below to play the video.
00:13
What do augmented reality
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扩增实境
00:15
and professional football
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职业橄榄球
00:16
have to do with empathy?
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这二者和同理心有何关系？
00:18
And what is the air speed velocity
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未负重的燕子
00:20
of an unladen swallow?
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飞行的空速是多少？
00:23
Now unfortunately, I'm only going to answer
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遗憾的是
00:25
one of those questions today,
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今天我只会回答其中一个问题
00:26
so please, try and contain your disappointment.
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所以请不要感到沮丧
00:29
When most people think about augmented reality,
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当大多数人想到扩增实境时
00:31
they think about "Minority Report" and Tom Cruise
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他们会想到电影“少数派报告“
以及汤姆·克鲁斯
以及汤姆·克鲁斯
00:34
waving his hands in the air,
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在空中挥舞着双手的场景
00:35
but augmented reality is not science fiction.
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但扩增实境并不是科幻小说
00:39
Augmented reality is something that will happen
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这项技术
00:41
in our lifetime, and it will happen
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会在我们有生之年成为现实
00:43
because we have the tools to make it happen,
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因为我们有办法去实现它
00:45
and people need to be aware of that,
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大家需要意识到这点
00:47
because augmented reality will change our lives
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扩增实境将改变我们的生活
00:49
just as much as the Internet and the cell phone.
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如同互联网和手机那样
00:53
Now how do we get to augmented reality?
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那么我们怎么才能实现扩增实境呢？
00:56
Step one is the step I'm wearing right now,
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首先就是戴上我现在用的这个东西
00:58
Google Glass.
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谷歌眼镜
00:59
I'm sure many of you are familiar with Google Glass.
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相信在场有很多人都对它不陌生
01:02
What you may not be familiar with
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但你可能并不知道
01:03
is that Google Glass is a device
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谷歌眼镜还可以
01:06
that will allow you to see what I see.
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让你看到我所看到的一切
01:09
It will allow you to experience what it is like
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它能让你体会到
01:11
to be a professional athlete on the field.
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身为职业运动员在赛场上的感受
01:13
Right now, the only way you can be on the field
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而现在，要想体会这种感受的唯一方式
01:17
is for me to try and describe it to you.
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就是听我试图去向你描述
01:19
I have to use words.
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我必须要借助语言
01:20
I have to create a framework that you then fill in
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来建立起一个框架
01:23
with your imagination.
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然后你运用想像力去充实它
01:25
With Google Glass, we can put that
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而有了谷歌眼镜
我们可以把它放在橄榄球头盔下
01:29
underneath a helmet,
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01:30
and we can get a sense of what it's like
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这样我们就能体会到
01:33
to be running down the field at 100 miles an hour,
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以100英里／小时的速度
在球场上奔跑的感受
在球场上奔跑的感受
01:36
your blood pounding in your ears.
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你能听到血液在耳中
怦怦搏动的声音
怦怦搏动的声音
01:38
You can get a sense of what it's like
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还能体会到
01:40
to have a 250-pound man
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一个250磅重的人
01:42
sprinting at you
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向你飞奔而来的感受
01:44
trying to decapitate you
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他竭尽全力
01:46
with every ounce of his being.
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要把你放倒
01:48
And I've been on the receiving end of that,
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我就曾被放倒过
01:49
and it doesn't feel very good.
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那感觉可不怎么样
01:51
Now, I have some footage to show you of what it's like
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下面这段视频将展示
头盔下的谷歌眼镜所记录的片段
01:53
to wear Google Glass underneath the helmet
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01:55
to give you a taste of that.
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让你体验一把
01:57
Unfortunately, it's not NFL practice footage
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遗憾的是这并不是
橄榄球联盟的训练视频
橄榄球联盟的训练视频
02:00
because the NFL thinks emergent technology
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因为他们觉得新兴技术
是在潜水艇浮出水时才会发生的事儿
（NFL混淆了emerge和emergent两个词的意思）
（NFL混淆了emerge和emergent两个词的意思）
02:02
is what happens when a submarine surfaces,
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02:04
but — (Laughter) — we do what we can.
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（笑声）但是我们尽力而为
02:08
So let's pull up some video.
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让我们来看看这段视频
02:12
(Video) Chris Kluwe: Go.
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（播放视频）克里斯·柯鲁威：走你
02:19
Ugh, getting tackled sucks.
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我了个去，被拦阻太不爽了
02:21
Hold on, let's get a little closer.
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稍等，等我走近点儿
02:24
All right, ready?
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准备好了吗？
02:25
Go!
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走你！
02:29
Chris Kluwe: So as you can see,
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克瑞斯·柯鲁威：就像你看到的
02:31
small taste of what it's like to get tackled
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这段视频让你体会到
02:33
on the football field
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在球场上被拦阻的感受
02:34
from the perspective of the tacklee.
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是从被拦阻者的角度去体验
02:36
Now, you may have noticed there are
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现在你可能注意到
02:37
some people missing there:
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球场上少了些什么人
02:39
the rest of the team.
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少了球队的其他成员
02:40
We have some video of that
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还有段视频
02:42
courtesy of the University of Washington.
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由华盛顿大学提供
02:44
(Video) Quarterback: Hey, Mice 54! Mice 54!
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（视频）四分卫：嘿！
Mice 54! Mice 54!
Mice 54! Mice 54!
02:48
Blue 8! Blue 8! Go!
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蓝色球衣8号! 蓝色球衣8号! 走起！
02:52
Oh!
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啊！
02:56
CK: So again, this takes you a little bit closer
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克里斯 柯鲁威：这又让你更近距离地
02:58
to what it's like to be on that field,
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去体验在球场的感受
但这和橄榄球联盟比赛相比
03:00
but this is nowhere what it's like
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03:01
to be on the NFL.
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完全不是同一种感觉
03:04
Fans want that experience.
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粉丝想要体验身处那种比赛中的感觉
03:06
Fans want to be on that field.
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他们想要体会在球场上的感觉
03:07
They want to be their favorite players,
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他们想要变身为他们最喜欢的球员
03:09
and they've already talked to me on YouTube,
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粉丝们已经在YouTube上和我谈起了这点
03:12
they've talked to me on Twitter, saying,
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还在推特上跟我说起这事儿
03:13
"Hey, can you get this on a quarterback?
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“嗨，你能不能让个四分卫戴上这眼镜？“
03:15
Can you get this on a running back?
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“让跑卫也戴上它？“
03:16
We want that experience."
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“我们也想感受一把。”
03:18
Well, once we have that experience with GoPro
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当我们有了GoPro摄像机
03:20
and Google Glass,
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还有谷歌眼镜后
03:21
how do we make it more immersive?
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我们怎么才能提供更仿真式的体验呢？
03:23
How do we take that next step?
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下一步该做些什么呢？
03:24
Well, we take that step
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接下来
03:26
by going to something called the Oculus Rift,
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就是利用头戴式显示器，
03:28
which I'm sure many of you are also familiar with.
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相信你们大多数人对它也很熟悉。
03:30
The Oculus Rift has been described as one of
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头戴式显示器被称为
03:32
the most realistic virtual reality devices ever created,
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目前制造出的效果最逼真
的虚拟显示设备
的虚拟显示设备
03:35
and that is not empty hype.
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这并不是什么天花乱坠的炒作
03:37
I'm going to show you why that is not empty hype
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接下来我将向你展示
这为什么不是炒作
这为什么不是炒作
03:39
with this video.
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看看这段视频
03:43
(Video) Man: Oh! Oh!
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（视频）男人：哦！哦！
03:48
No! No! No! I don't want to play anymore! No!
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不！不！不！
我不想再玩下去了！不！
我不想再玩下去了！不！
03:53
Oh my God! Aaaah!
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我的天啊！啊啊啊！
03:57
CK: So that is the experience of a man
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克里斯 柯鲁威：这名男士在体会
04:01
on a roller coaster
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坐在过山车上的感受
04:03
in fear of his life.
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担心自己快没命了
04:06
What do you think that fan's experience
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你觉得粉丝会有怎样的感觉
04:08
is going to be when we take the video footage
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当他们看到这样的视频：
04:10
of an Adrian Peterson bursting through the line,
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阿德里安▪彼得森冲过分码线
04:13
shedding a tackler with a stiff-arm
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伸直手臂挡开来拦阻的人
04:15
before sprinting in for a touchdown?
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然后飞奔至达阵区触地得分
04:17
What do you think that fan's experience
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想想粉丝会有怎样的感受
04:19
is going to be when he's Messi
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当他变身梅西
04:21
sprinting down the pitch
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在球场上疾驰
04:22
putting the ball in the back of the net,
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将球送入对方球门
04:23
or Federer serving in Wimbledon?
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或者变身费德勒在温布尔顿打球
04:26
What do you think his experience is going to be
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想像这样的场景
04:28
when he is going down the side of a mountain
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当一个人从山的一侧
04:30
at over 70 miles an hour
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以70多英里每小时的速度下降
04:32
as an Olympic downhill skier?
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作为奥运会速降滑雪运动员
会是怎样的感受？
会是怎样的感受？
04:35
I think adult diaper sales may surge.
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我估摸成人纸尿裤的销量
可能会激增
可能会激增
04:37
(Laughter)
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（笑声）
04:38
But this is not yet augmented reality.
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但这还不是扩增实境技术
04:41
This is only virtual reality, V.R.
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这仅仅是虚拟现实（V.R.）
04:43
How do we get to augmented reality, A.R.?
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那么我们怎样才能做到扩增实境呢？
04:45
We get to augmented reality
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只有当
教练、经理和球队老板
04:47
when coaches and managers and owners
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看到这样的信息源源不断地涌入
04:50
look at this information streaming in
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那就是大家都想去体验一把，
然后他们会问：
然后他们会问：
04:52
that people want to see, and they say,
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04:53
"How do we use this to make our teams better?
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怎么才能利用这项技术
让我们的球队表现得更好？
让我们的球队表现得更好？
04:56
How do we use this to win games?"
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怎么利用它去赢得比赛？
04:58
Because teams always use technology to win games.
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球队总是靠科技获胜
05:01
They like winning. It makes them money.
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他们喜欢取胜，
这能让他们赚到钱
这能让他们赚到钱
05:03
So a brief history of technology in the NFL.
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简短地说几句橄榄球联盟
使用科技的历史
使用科技的历史
05:06
In 1965, the Baltimore Colts
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1965年，巴尔的摩小马队
05:08
put a wristband on their quarterback
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让他们的四分卫戴上腕带
05:09
to allow him to call plays quicker.
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这样他就能更快地发起进攻口令
05:12
They ended up winning a Super Bowl that year.
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那年他们最后获得了超级碗冠军
05:13
Other teams followed suit.
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其他球队也纷纷仿效这种做法
05:15
More people watched the game
because it was more exciting.
because it was more exciting.
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由于比赛变得更精彩刺激，
有更多的人观看
有更多的人观看
05:17
It was faster.
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比赛节奏也变得更快
05:18
In 1994, the NFL put helmet radios
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1994年，橄榄球联盟
在四分卫的头盔里安装了
无线电通讯器
无线电通讯器
05:22
into the helmets of the quarterbacks,
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05:24
and later the defense.
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随后给防守队员也装上了
05:25
More people watched games because it was faster.
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大多数人看比赛是因为它节奏更快
05:27
It was more entertaining.
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更具娱乐性
05:29
In 2023, imagine you're a player
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想像在2023年，
身为球员的你
身为球员的你
05:32
walking back to the huddle,
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走到球队集合点
05:33
and you have your next play displayed
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看到下一次进攻的战术图
05:36
right in front of your face on your clear plastic visor
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显示在你眼前的头盔护面上
05:39
that you already wear right now.
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也就是现在球员戴的头盔护面
05:41
No more having to worry about forgetting plays.
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你不用再担心自己忘了战术
05:43
No more worrying about having
to memorize your playbook.
to memorize your playbook.
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不用再担心去死背“兵书”
05:45
You just go out and react.
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你只需走上球场，
开始行动就行
开始行动就行
05:47
And coaches really want this,
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教练们很想实现这点
05:49
because missed assignments lose you games,
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因为不能成功地实施战术
会导致输掉比赛
会导致输掉比赛
05:51
and coaches hate losing games.
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而教练们讨厌失败
05:53
Losing games gets you fired as a coach.
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输了比赛，教练就得下课
05:56
They don't want that.
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他们可不想被炒了鱿鱼
05:58
But augmented reality is not just
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但扩增实境不仅仅
06:00
an enhanced playbook.
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能帮你在战术上有所提高
06:02
Augmented reality is also a way to take all that data
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它还能利用所获得的所有数据
06:05
and use it in real time
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进行实时分析
06:07
to enhance how you play the game.
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帮你打场更精彩的比赛
06:09
What would that be like?
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那会变成怎样一种情况呢？
06:11
Well, a very simple setup would be a camera
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一个很简单的方法就是
06:14
on each corner of the stadium looking down,
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在体育场的每个角都装上摄像机
06:16
giving you a bird's-eye view
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这样你就能俯视全场
06:17
of all the people down there.
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看到场内所有的人
06:18
You also have information from helmet sensors
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你还能从头盔传感器
和加速度传感器
和加速度传感器
06:21
and accelerometers,
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获得信息
06:22
technology that's being worked on right now.
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现在这些技术正处在研发之中
06:25
You take all that information,
and you stream it to your players.
and you stream it to your players.
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你把获得的信息传给球员
06:28
The good teams stream it in a
way that the players can use.
way that the players can use.
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优秀的球队知道该
如何利用这些数据
如何利用这些数据
06:30
The bad ones have information overload.
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而糟糕的球队则会面对
信息负荷的问题
信息负荷的问题
06:32
That determines good teams from bad.
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这就决定了一个球队的好坏
06:34
And now, your I.T. department
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那时，球队的信息技术部门
06:37
is just as important as your scouting department,
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就和负责物色球员的部门一样重要
06:39
and data-mining is not for nerds anymore.
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数据挖掘再也不是电脑呆子才干的事儿
06:42
It's also for jocks. Who knew?
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运动员也能去挖掘数据，谁知道呢!
06:44
What would that look like on the field?
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那在球场上又是怎样一番场景呢？
06:46
Well, imagine you're the quarterback.
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想像自己是个四分卫
06:48
You take the snap and you drop back.
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你接到发球，然后向后撤
06:50
You're scanning downfield for an open receiver.
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你扫视前场，想要把球
传给一个没人防守的接球员
传给一个没人防守的接球员
06:52
All of a sudden, a bright flash
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突然你的护面左边出现一道闪光
06:54
on the left side of your visor lets you know,
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让你意识到
06:55
blind side linebacker is blitzing in.
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无人防守的线卫正对你闪电突击
06:58
Normally, you wouldn't be able to see him,
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通常情况下你是看不到线卫
06:59
but the augmented reality system lets you know.
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但是扩增实境系统告诉了你
07:01
You step up into the pocket.
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你退到口袋区
07:03
Another flash alerts you to an open receiver.
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又一道闪光提醒你
有个无人防守的接球员
有个无人防守的接球员
07:05
You throw the ball, but you're hit right as you throw.
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你扔出球，但在发球的同时
却被从右边来的人撞倒
却被从右边来的人撞倒
07:07
The ball comes off track.
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球偏离轨迹
07:09
You don't know where it's going to land.
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你不知道它会落在哪里
07:10
However, on the receiver's visor,
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不过在接球员的护面上
07:12
he sees a patch of grass light up,
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他看到一小片草地变亮了
07:14
and he knows to readjust.
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他知道要重新调整路线
07:16
He goes, catches the ball,
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他跑到那里接到球
07:17
sprints in, touchdown.
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然后飞奔去触地
07:19
Crowd goes wild, and the fans are with him
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球场沸腾了，球员的每一步
07:20
every step of the way,
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粉丝都可以身临其境去感受到
07:22
watching from every perspective.
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从每一个角度去体会
07:24
Now this is something that will create
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而这就能为比赛带来
07:27
massive excitement in the game.
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无穷的刺激
07:29
It will make tons of people watch,
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它吸引无数人去观赛
07:31
because people want this experience.
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因为大家想要体会那种感受
07:33
Fans want to be on the field.
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粉丝们想要身处球场之中
07:35
They want to be their favorite player.
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想要变身他们最爱的球员
07:37
Augmented reality will be a part of sports,
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扩增实境将成为运动的一部分
07:40
because it's too profitable not to.
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因为它能带来太多的好处和利益
07:42
But the question I ask you is,
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但我现在想要问你们
07:45
is that's all that we're content
to use augmented reality for?
to use augmented reality for?
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难道我们就满足于
这样使用扩增实境吗？
这样使用扩增实境吗？
07:48
Are we going to use it solely for our panem,
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仅仅是为了赚钱
07:51
our circenses, our entertainment as normal?
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赢得比赛，增强娱乐性？
07:53
Because I believe that we can use augmented reality
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我认为我们可以利用扩增实境
07:56
for something more.
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实现更多
07:58
I believe we can use augmented reality
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我们能用它
08:00
as a way to foster more empathy
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让人们对人类自己
08:02
within the human species itself,
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产生更多的同感
08:04
by literally showing someone
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让人们真真正正地
08:06
what it looks like
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体会到
08:07
to walk a mile in another person's shoes.
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穿着别人的鞋走一英里的感受
08:10
We know what this technology is worth
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我们都知道这项技术
08:12
to sports leagues.
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对于体育联盟的价值
08:13
It's worth revenue, to the tune
of billions of dollars a year.
of billions of dollars a year.
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它能带来每年数十亿美元的收入
08:17
But what is this technology worth
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但这项技术
08:19
to a teacher in a classroom
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也对老师很有价值
08:21
trying to show a bully
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她能告诉学校里的恶霸学生
08:22
just how harmful his actions are
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他的行为造成多大的伤害
08:24
from the perspective of the victim?
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站在被欺负人的角度
去审视自己的行为
去审视自己的行为
08:26
What is this technology worth
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这项技术对于
08:28
to a gay Ugandan or Russian
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乌干达或俄罗斯的同性恋也有价值
08:30
trying to show the world what it's like
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它能让世界上其他人
08:32
living under persecution?
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体会到被迫害的感受
08:33
What is this technology worth
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这项技术对于
08:35
to a Commander Hadfield or a Neil deGrasse Tyson
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指挥官哈德菲尔德或奈尔·德葛拉司·泰森
这样的人也有用
这样的人也有用
08:39
trying to inspire a generation of children
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利用扩增实境启发下一代人
08:42
to think more about space and science
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让孩子们去更多地思考太空、科学
08:44
instead of quarterly reports and Kardashians?
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而不是季刊和卡戴珊
08:48
Ladies and gentlemen, augmented reality
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女生们，先生们
08:51
is coming.
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扩增实境的时代就要来临
08:53
The questions we ask, the choices we make,
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我们提出的问题，
做出的选择
做出的选择
08:57
and the challenges we face
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面临的挑战
08:58
are, as always, up to us.
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全都取决于我们自己
09:01
Thank you.
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谢谢
09:03
(Applause)
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（掌声）
ABOUT THE SPEAKER
Chris Kluwe - Punter and authorAs a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft.
Why you should listen
The following dispatch was received in response to TED's request for a proper biography:
"Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is also the eternal disappointment of his mother, who just can't understand why he hasn't cured cancer yet."
TED has no further questions.
More profile about the speaker"Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is also the eternal disappointment of his mother, who just can't understand why he hasn't cured cancer yet."
TED has no further questions.
Chris Kluwe | Speaker | TED.com