ABOUT THE SPEAKER
Chris Kluwe - Punter and author
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft.

Why you should listen
The following dispatch was received in response to TED's request for a proper biography:
 
"Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is also the eternal disappointment of his mother, who just can't understand why he hasn't cured cancer yet."
 
TED has no further questions.
More profile about the speaker
Chris Kluwe | Speaker | TED.com
TED2014

Chris Kluwe: How augmented reality will change sports ... and build empathy

克里斯·柯鲁威: 扩增实境是如何改变运动及帮助人们产生同理心

Filmed:
1,311,425 views

克里斯·柯鲁威将展望体育运动的未来并思考科技能为球员、教练还有粉丝带来怎样的改变。作为前美国国家橄榄球联盟的弃踢手,克里斯想像在未来利用扩增实境技术让人们身临其境如在球场一般,也许还能帮助他们以一个全新的视角看待他人。
- Punter and author
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft. Full bio

Double-click the English transcript below to play the video.

00:13
What do augmented增强 reality现实
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扩增实境
00:15
and professional专业的 football足球
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职业橄榄球
00:16
have to do with empathy同情?
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这二者和同理心有何关系?
00:18
And what is the air空气 speed速度 velocity速度
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未负重的燕子
00:20
of an unladen空载 swallow?
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飞行的空速是多少?
00:23
Now unfortunately不幸, I'm only going to answer回答
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遗憾的是
00:25
one of those questions问题 today今天,
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今天我只会回答其中一个问题
00:26
so please, try and contain包含 your disappointment失望.
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所以请不要感到沮丧
00:29
When most people think about augmented增强 reality现实,
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当大多数人想到扩增实境时
00:31
they think about "Minority少数民族 Report报告" and Tom汤姆 Cruise巡航
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他们会想到电影“少数派报告“
以及汤姆·克鲁斯
00:34
waving挥手 his hands in the air空气,
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在空中挥舞着双手的场景
00:35
but augmented增强 reality现实 is not science科学 fiction小说.
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但扩增实境并不是科幻小说
00:39
Augmented增强 reality现实 is something that will happen发生
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这项技术
00:41
in our lifetime一生, and it will happen发生
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会在我们有生之年成为现实
00:43
because we have the tools工具 to make it happen发生,
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因为我们有办法去实现它
00:45
and people need to be aware知道的 of that,
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大家需要意识到这点
00:47
because augmented增强 reality现实 will change更改 our lives生活
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扩增实境将改变我们的生活
00:49
just as much as the Internet互联网 and the cell细胞 phone电话.
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如同互联网和手机那样
00:53
Now how do we get to augmented增强 reality现实?
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那么我们怎么才能实现扩增实境呢?
00:56
Step one is the step I'm wearing穿着 right now,
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首先就是戴上我现在用的这个东西
00:58
Google谷歌 Glass玻璃.
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谷歌眼镜
00:59
I'm sure many许多 of you are familiar with Google谷歌 Glass玻璃.
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相信在场有很多人都对它不陌生
01:02
What you may可能 not be familiar with
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但你可能并不知道
01:03
is that Google谷歌 Glass玻璃 is a device设备
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谷歌眼镜还可以
01:06
that will allow允许 you to see what I see.
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让你看到我所看到的一切
01:09
It will allow允许 you to experience经验 what it is like
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它能让你体会到
01:11
to be a professional专业的 athlete运动员 on the field领域.
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身为职业运动员在赛场上的感受
01:13
Right now, the only way you can be on the field领域
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而现在,要想体会这种感受的唯一方式
01:17
is for me to try and describe描述 it to you.
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就是听我试图去向你描述
01:19
I have to use words.
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我必须要借助语言
01:20
I have to create创建 a framework骨架 that you then fill in
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来建立起一个框架
01:23
with your imagination想像力.
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然后你运用想像力去充实它
01:25
With Google谷歌 Glass玻璃, we can put that
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而有了谷歌眼镜
我们可以把它放在橄榄球头盔下
01:29
underneath a helmet头盔,
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01:30
and we can get a sense of what it's like
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这样我们就能体会到
01:33
to be running赛跑 down the field领域 at 100 miles英里 an hour小时,
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以100英里/小时的速度
在球场上奔跑的感受
01:36
your blood血液 pounding重击 in your ears耳朵.
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你能听到血液在耳中
怦怦搏动的声音
01:38
You can get a sense of what it's like
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还能体会到
01:40
to have a 250-pound-磅 man
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一个250磅重的人
01:42
sprinting冲刺 at you
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向你飞奔而来的感受
01:44
trying to decapitate杀头 you
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他竭尽全力
01:46
with every一切 ounce盎司 of his being存在.
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要把你放倒
01:48
And I've been on the receiving接收 end结束 of that,
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我就曾被放倒过
01:49
and it doesn't feel very good.
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那感觉可不怎么样
01:51
Now, I have some footage镜头 to show显示 you of what it's like
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下面这段视频将展示
头盔下的谷歌眼镜所记录的片段
01:53
to wear穿 Google谷歌 Glass玻璃 underneath the helmet头盔
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01:55
to give you a taste味道 of that.
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让你体验一把
01:57
Unfortunately不幸, it's not NFLNFL practice实践 footage镜头
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遗憾的是这并不是
橄榄球联盟的训练视频
02:00
because the NFLNFL thinks emergent应急 technology技术
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因为他们觉得新兴技术
是在潜水艇浮出水时才会发生的事儿
(NFL混淆了emerge和emergent两个词的意思)
02:02
is what happens发生 when a submarine潜艇 surfaces,
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02:04
but — (Laughter笑声) — we do what we can.
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(笑声)但是我们尽力而为
02:08
So let's pull up some video视频.
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让我们来看看这段视频
02:12
(Video视频) Chris克里斯 KluweKluwe: Go.
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(播放视频)克里斯·柯鲁威:走你
02:19
Ugh, getting得到 tackled解决 sucks.
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我了个去,被拦阻太不爽了
02:21
Hold保持 on, let's get a little closer接近.
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稍等,等我走近点儿
02:24
All right, ready准备?
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准备好了吗?
02:25
Go!
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走你!
02:29
Chris克里斯 KluweKluwe: So as you can see,
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克瑞斯·柯鲁威:就像你看到的
02:31
small taste味道 of what it's like to get tackled解决
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这段视频让你体会到
02:33
on the football足球 field领域
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在球场上被拦阻的感受
02:34
from the perspective透视 of the tackleetacklee.
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是从被拦阻者的角度去体验
02:36
Now, you may可能 have noticed注意到 there are
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现在你可能注意到
02:37
some people missing失踪 there:
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球场上少了些什么人
02:39
the rest休息 of the team球队.
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少了球队的其他成员
02:40
We have some video视频 of that
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还有段视频
02:42
courtesy礼貌 of the University大学 of Washington华盛顿.
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由华盛顿大学提供
02:44
(Video视频) Quarterback四分卫: Hey, Mice老鼠 54! Mice老鼠 54!
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(视频)四分卫:嘿!
Mice 54! Mice 54!
02:48
Blue蓝色 8! Blue蓝色 8! Go!
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蓝色球衣8号! 蓝色球衣8号! 走起!
02:52
Oh!
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啊!
02:56
CKCK: So again, this takes you a little bit closer接近
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克里斯 柯鲁威:这又让你更近距离地
02:58
to what it's like to be on that field领域,
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去体验在球场的感受
但这和橄榄球联盟比赛相比
03:00
but this is nowhere无处 what it's like
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03:01
to be on the NFLNFL.
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完全不是同一种感觉
03:04
Fans球迷 want that experience经验.
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粉丝想要体验身处那种比赛中的感觉
03:06
Fans球迷 want to be on that field领域.
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他们想要体会在球场上的感觉
03:07
They want to be their favorite喜爱 players玩家,
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他们想要变身为他们最喜欢的球员
03:09
and they've他们已经 already已经 talked to me on YouTubeYouTube的,
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粉丝们已经在YouTube上和我谈起了这点
03:12
they've他们已经 talked to me on Twitter推特, saying,
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还在推特上跟我说起这事儿
03:13
"Hey, can you get this on a quarterback四分卫?
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“嗨,你能不能让个四分卫戴上这眼镜?“
03:15
Can you get this on a running赛跑 back?
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“让跑卫也戴上它?“
03:16
We want that experience经验."
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“我们也想感受一把。”
03:18
Well, once一旦 we have that experience经验 with GoProGoPro的
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当我们有了GoPro摄像机
03:20
and Google谷歌 Glass玻璃,
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还有谷歌眼镜后
03:21
how do we make it more immersive身临其境?
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我们怎么才能提供更仿真式的体验呢?
03:23
How do we take that next下一个 step?
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下一步该做些什么呢?
03:24
Well, we take that step
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接下来
03:26
by going to something called the OculusOculus公司 Rift裂痕,
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就是利用头戴式显示器,
03:28
which哪一个 I'm sure many许多 of you are also familiar with.
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相信你们大多数人对它也很熟悉。
03:30
The OculusOculus公司 Rift裂痕 has been described描述 as one of
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头戴式显示器被称为
03:32
the most realistic实际 virtual虚拟 reality现实 devices设备 ever created创建,
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目前制造出的效果最逼真
的虚拟显示设备
03:35
and that is not empty hype炒作.
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这并不是什么天花乱坠的炒作
03:37
I'm going to show显示 you why that is not empty hype炒作
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接下来我将向你展示
这为什么不是炒作
03:39
with this video视频.
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看看这段视频
03:43
(Video视频) Man: Oh! Oh!
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(视频)男人:哦!哦!
03:48
No! No! No! I don't want to play anymore! No!
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不!不!不!
我不想再玩下去了!不!
03:53
Oh my God! AaaahAAAAH!
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我的天啊!啊啊啊!
03:57
CKCK: So that is the experience经验 of a man
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克里斯 柯鲁威:这名男士在体会
04:01
on a roller滚筒 coaster杯垫
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坐在过山车上的感受
04:03
in fear恐惧 of his life.
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担心自己快没命了
04:06
What do you think that fan's风扇 experience经验
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你觉得粉丝会有怎样的感觉
04:08
is going to be when we take the video视频 footage镜头
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当他们看到这样的视频:
04:10
of an Adrian阿德里安 Peterson彼得森 bursting爆破 through通过 the line线,
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阿德里安▪彼得森冲过分码线
04:13
shedding脱落 a tackler铲球 with a stiff-arm僵硬的手臂
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伸直手臂挡开来拦阻的人
04:15
before sprinting冲刺 in for a touchdown接地?
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然后飞奔至达阵区触地得分
04:17
What do you think that fan's风扇 experience经验
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想想粉丝会有怎样的感受
04:19
is going to be when he's Messi梅西
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当他变身梅西
04:21
sprinting冲刺 down the pitch沥青
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在球场上疾驰
04:22
putting the ball in the back of the net,
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将球送入对方球门
04:23
or Federer费德勒 serving服务 in Wimbledon温布尔登?
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或者变身费德勒在温布尔顿打球
04:26
What do you think his experience经验 is going to be
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想像这样的场景
04:28
when he is going down the side of a mountain
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当一个人从山的一侧
04:30
at over 70 miles英里 an hour小时
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以70多英里每小时的速度下降
04:32
as an Olympic奥林匹克 downhill下坡 skier滑雪者?
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作为奥运会速降滑雪运动员
会是怎样的感受?
04:35
I think adult成人 diaper尿布 sales销售 may可能 surge浪涌.
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我估摸成人纸尿裤的销量
可能会激增
04:37
(Laughter笑声)
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(笑声)
04:38
But this is not yet然而 augmented增强 reality现实.
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但这还不是扩增实境技术
04:41
This is only virtual虚拟 reality现实, V.R.
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这仅仅是虚拟现实(V.R.)
04:43
How do we get to augmented增强 reality现实, A.R.?
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那么我们怎样才能做到扩增实境呢?
04:45
We get to augmented增强 reality现实
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只有当
教练、经理和球队老板
04:47
when coaches教练 and managers经理 and owners拥有者
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看到这样的信息源源不断地涌入
04:50
look at this information信息 streaming in
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那就是大家都想去体验一把,
然后他们会问:
04:52
that people want to see, and they say,
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04:53
"How do we use this to make our teams球队 better?
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怎么才能利用这项技术
让我们的球队表现得更好?
04:56
How do we use this to win赢得 games游戏?"
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怎么利用它去赢得比赛?
04:58
Because teams球队 always use technology技术 to win赢得 games游戏.
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球队总是靠科技获胜
05:01
They like winning胜利. It makes品牌 them money.
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他们喜欢取胜,
这能让他们赚到钱
05:03
So a brief简要 history历史 of technology技术 in the NFLNFL.
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简短地说几句橄榄球联盟
使用科技的历史
05:06
In 1965, the Baltimore巴尔的摩 Colts马队
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1965年,巴尔的摩小马队
05:08
put a wristband袖口 on their quarterback四分卫
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让他们的四分卫戴上腕带
05:09
to allow允许 him to call plays播放 quicker更快.
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这样他就能更快地发起进攻口令
05:12
They ended结束 up winning胜利 a Super Bowl that year.
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那年他们最后获得了超级碗冠军
05:13
Other teams球队 followed其次 suit适合.
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其他球队也纷纷仿效这种做法
05:15
More people watched看着 the game游戏
because it was more exciting扣人心弦.
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由于比赛变得更精彩刺激,
有更多的人观看
05:17
It was faster更快.
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比赛节奏也变得更快
05:18
In 1994, the NFLNFL put helmet头盔 radios收音机
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1994年,橄榄球联盟
在四分卫的头盔里安装了
无线电通讯器
05:22
into the helmets头盔 of the quarterbacks四分卫,
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05:24
and later后来 the defense防御.
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随后给防守队员也装上了
05:25
More people watched看着 games游戏 because it was faster更快.
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大多数人看比赛是因为它节奏更快
05:27
It was more entertaining娱乐.
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更具娱乐性
05:29
In 2023, imagine想像 you're a player播放机
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想像在2023年,
身为球员的你
05:32
walking步行 back to the huddle乱堆,
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走到球队集合点
05:33
and you have your next下一个 play displayed显示
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看到下一次进攻的战术图
05:36
right in front面前 of your face面对 on your clear明确 plastic塑料 visor帽舌
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显示在你眼前的头盔护面上
05:39
that you already已经 wear穿 right now.
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也就是现在球员戴的头盔护面
05:41
No more having to worry担心 about forgetting遗忘 plays播放.
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你不用再担心自己忘了战术
05:43
No more worrying令人担忧 about having
to memorize记忆 your playbook剧本.
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不用再担心去死背“兵书”
05:45
You just go out and react应对.
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你只需走上球场,
开始行动就行
05:47
And coaches教练 really want this,
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教练们很想实现这点
05:49
because missed错过 assignments任务 lose失去 you games游戏,
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因为不能成功地实施战术
会导致输掉比赛
05:51
and coaches教练 hate讨厌 losing失去 games游戏.
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而教练们讨厌失败
05:53
Losing失去 games游戏 gets得到 you fired解雇 as a coach教练.
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输了比赛,教练就得下课
05:56
They don't want that.
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他们可不想被炒了鱿鱼
05:58
But augmented增强 reality现实 is not just
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但扩增实境不仅仅
06:00
an enhanced增强 playbook剧本.
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能帮你在战术上有所提高
06:02
Augmented增强 reality现实 is also a way to take all that data数据
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它还能利用所获得的所有数据
06:05
and use it in real真实 time
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进行实时分析
06:07
to enhance提高 how you play the game游戏.
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帮你打场更精彩的比赛
06:09
What would that be like?
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那会变成怎样一种情况呢?
06:11
Well, a very simple简单 setup建立 would be a camera相机
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一个很简单的方法就是
06:14
on each corner of the stadium体育场 looking down,
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在体育场的每个角都装上摄像机
06:16
giving you a bird's-eye鸟瞰 view视图
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这样你就能俯视全场
06:17
of all the people down there.
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看到场内所有的人
06:18
You also have information信息 from helmet头盔 sensors传感器
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你还能从头盔传感器
和加速度传感器
06:21
and accelerometers加速度计,
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获得信息
06:22
technology技术 that's being存在 worked工作 on right now.
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现在这些技术正处在研发之中
06:25
You take all that information信息,
and you stream it to your players玩家.
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你把获得的信息传给球员
06:28
The good teams球队 stream it in a
way that the players玩家 can use.
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优秀的球队知道该
如何利用这些数据
06:30
The bad ones那些 have information信息 overload超载.
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而糟糕的球队则会面对
信息负荷的问题
06:32
That determines确定 good teams球队 from bad.
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这就决定了一个球队的好坏
06:34
And now, your I.T. department
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那时,球队的信息技术部门
06:37
is just as important重要 as your scouting侦察 department,
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就和负责物色球员的部门一样重要
06:39
and data-mining数据挖掘 is not for nerds书呆子 anymore.
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数据挖掘再也不是电脑呆子才干的事儿
06:42
It's also for jocks乔克斯. Who knew知道?
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运动员也能去挖掘数据,谁知道呢!
06:44
What would that look like on the field领域?
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那在球场上又是怎样一番场景呢?
06:46
Well, imagine想像 you're the quarterback四分卫.
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想像自己是个四分卫
06:48
You take the snap and you drop下降 back.
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你接到发球,然后向后撤
06:50
You're scanning扫描 downfield前冲 for an open打开 receiver接收器.
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你扫视前场,想要把球
传给一个没人防守的接球员
06:52
All of a sudden突然, a bright flash
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突然你的护面左边出现一道闪光
06:54
on the left side of your visor帽舌 lets让我们 you know,
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让你意识到
06:55
blind side linebacker后卫 is blitzingblitzing in.
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无人防守的线卫正对你闪电突击
06:58
Normally一般, you wouldn't不会 be able能够 to see him,
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通常情况下你是看不到线卫
06:59
but the augmented增强 reality现实 system系统 lets让我们 you know.
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但是扩增实境系统告诉了你
07:01
You step up into the pocket口袋.
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你退到口袋区
07:03
Another另一个 flash alerts警报 you to an open打开 receiver接收器.
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又一道闪光提醒你
有个无人防守的接球员
07:05
You throw the ball, but you're hit击中 right as you throw.
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你扔出球,但在发球的同时
却被从右边来的人撞倒
07:07
The ball comes off track跟踪.
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球偏离轨迹
07:09
You don't know where it's going to land土地.
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你不知道它会落在哪里
07:10
However然而, on the receiver's接收器的 visor帽舌,
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不过在接球员的护面上
07:12
he sees看到 a patch补丁 of grass light up,
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他看到一小片草地变亮了
07:14
and he knows知道 to readjust重新调整.
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他知道要重新调整路线
07:16
He goes, catches渔获 the ball,
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他跑到那里接到球
07:17
sprints冲刺 in, touchdown接地.
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然后飞奔去触地
07:19
Crowd人群 goes wild野生, and the fans球迷 are with him
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球场沸腾了,球员的每一步
07:20
every一切 step of the way,
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粉丝都可以身临其境去感受到
07:22
watching观看 from every一切 perspective透视.
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从每一个角度去体会
07:24
Now this is something that will create创建
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而这就能为比赛带来
07:27
massive大规模的 excitement激动 in the game游戏.
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无穷的刺激
07:29
It will make tons of people watch,
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它吸引无数人去观赛
07:31
because people want this experience经验.
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因为大家想要体会那种感受
07:33
Fans球迷 want to be on the field领域.
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粉丝们想要身处球场之中
07:35
They want to be their favorite喜爱 player播放机.
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想要变身他们最爱的球员
07:37
Augmented增强 reality现实 will be a part部分 of sports体育,
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扩增实境将成为运动的一部分
07:40
because it's too profitable有利可图 not to.
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因为它能带来太多的好处和利益
07:42
But the question I ask you is,
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但我现在想要问你们
07:45
is that's all that we're content内容
to use augmented增强 reality现实 for?
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难道我们就满足于
这样使用扩增实境吗?
07:48
Are we going to use it solely独自 for our panem施惠国,
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仅仅是为了赚钱
07:51
our circenses马戏, our entertainment娱乐 as normal正常?
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赢得比赛,增强娱乐性?
07:53
Because I believe that we can use augmented增强 reality现实
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我认为我们可以利用扩增实境
07:56
for something more.
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实现更多
07:58
I believe we can use augmented增强 reality现实
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我们能用它
08:00
as a way to foster培育 more empathy同情
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让人们对人类自己
08:02
within the human人的 species种类 itself本身,
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产生更多的同感
08:04
by literally按照字面 showing展示 someone有人
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让人们真真正正地
08:06
what it looks容貌 like
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体会到
08:07
to walk步行 a mile英里 in another另一个 person's人的 shoes.
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穿着别人的鞋走一英里的感受
08:10
We know what this technology技术 is worth价值
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我们都知道这项技术
08:12
to sports体育 leagues联赛.
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对于体育联盟的价值
08:13
It's worth价值 revenue收入, to the tune
of billions数十亿 of dollars美元 a year.
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它能带来每年数十亿美元的收入
08:17
But what is this technology技术 worth价值
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但这项技术
08:19
to a teacher老师 in a classroom课堂
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也对老师很有价值
08:21
trying to show显示 a bully欺负
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她能告诉学校里的恶霸学生
08:22
just how harmful有害 his actions行动 are
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他的行为造成多大的伤害
08:24
from the perspective透视 of the victim受害者?
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站在被欺负人的角度
去审视自己的行为
08:26
What is this technology技术 worth价值
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这项技术对于
08:28
to a gay同性恋者 Ugandan乌干达 or Russian俄语
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乌干达或俄罗斯的同性恋也有价值
08:30
trying to show显示 the world世界 what it's like
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它能让世界上其他人
08:32
living活的 under persecution迫害?
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体会到被迫害的感受
08:33
What is this technology技术 worth价值
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这项技术对于
08:35
to a Commander指挥官 Hadfield哈德菲尔德 or a Neil尼尔 deGrassedeGrasse Tyson泰森
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指挥官哈德菲尔德或奈尔·德葛拉司·泰森
这样的人也有用
08:39
trying to inspire启发 a generation of children孩子
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利用扩增实境启发下一代人
08:42
to think more about space空间 and science科学
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让孩子们去更多地思考太空、科学
08:44
instead代替 of quarterly季刊 reports报告 and Kardashians卡戴珊?
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而不是季刊和卡戴珊
08:48
Ladies女士们 and gentlemen绅士, augmented增强 reality现实
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女生们,先生们
08:51
is coming未来.
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扩增实境的时代就要来临
08:53
The questions问题 we ask, the choices选择 we make,
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我们提出的问题,
做出的选择
08:57
and the challenges挑战 we face面对
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面临的挑战
08:58
are, as always, up to us.
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全都取决于我们自己
09:01
Thank you.
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谢谢
09:03
(Applause掌声)
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(掌声)
Translated by Eric Zheng
Reviewed by Zhiting Chen

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ABOUT THE SPEAKER
Chris Kluwe - Punter and author
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft.

Why you should listen
The following dispatch was received in response to TED's request for a proper biography:
 
"Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is also the eternal disappointment of his mother, who just can't understand why he hasn't cured cancer yet."
 
TED has no further questions.
More profile about the speaker
Chris Kluwe | Speaker | TED.com