Christopher Bell: Bring on the female superheroes!
Christopher Bell - Media studies scholar
Dr. Christopher Bell specializes in the study of popular culture, focusing on the ways in which race, class and gender intersect in different forms of media. Full bio
for a grown man in our society to say.
thinking about little girls,
because I have one.
you would really like her.
the word I find myself saying most
and good body control.
back-to-back-to-back state champion
halfway to a black belt.
and 265 pounds stands in front of you
that's a reflection of him.
was a two-time all-state soccer player
in a cloak of flames
seen "Game of Thrones,"
the worst parents who ever lived.
called the Mother of Dragons,
and she loves it.
character is Groot.
that I have to ask.
my daughter dresses up,
she dresses up as a boy?
of female superheroes.
where is all the female superhero stuff?
Where are the toys?
plays when she dresses up,
in my own line of work,
are taught ideologies.
to be a man or a woman,
yourself in public,
and have good manners.
that make us up as a people.
what we know about other people
aspect of your human existence
to the food that you eat
you use to formulate thought --
about other people and about the world
distribution technologies and devices.
is tied to financial gain,
were owned by 50 companies.
doing something is a lot of companies.
AOL Time Warner,
Viacom and the CBS Corporation.
nine out of every 10 movies you watch,
nine out of every 10 songs,
90 percent of American media,
over what you're allowed to see every day?
that media can't tell us what to think,
to think what they want you to think.
the things they want you to think about,
the things they don't you to think about.
Company for a second.
the Walt Disney Company is this.
who has never seen a Disney movie?
what we call 100 percent penetration
has been exposed to Disney,
of its money selling princesses to girls.
your daughter is interested in,
for the sum of four billion dollars,
the Disney stores with Han Solo
and Luke Skywalker and Yoda
messes up the public pedagogy
merchandise in the store,
the Princess Leia stuff?"
merchandise in the store."
and they took to Twitter
"Wait, that's not what we meant.
merchandise yet, but we will."
as I recently have,
items there are in the Disney Store?
of putting Princess Leia in the store.
because we found out that was their policy
selling princesses to girls,
to make money from boys.
to Captain America and to Thor,
no one had ever even heard of.
at selling superheroes.
called "Guardians of the Galaxy."
should not work.
except for comic book nerds like me.
is an anthropomorphic raccoon.
off of "Guardians of the Galaxy."
her name is Gamora.
and fights like a ninja,
by a beautiful black woman,
I went to buy my daughter Gamora stuff,
I learned a very interesting thing.
as "some" of the Guardians of the Galaxy.
she wasn't on it,
of Gamora right here,
of the actual merchandise on that shelf,
with the hashtag #WheresGamora,
across the world,
I wasn't even really that surprised,
when Disney had released "The Avengers."
a new Avengers movie, the "Age of Ultron,"
but two female superheroes,
actresses in America, plays Black Widow,
but five different Marvel movies,
of Black Widow merchandise available.
and look for a Black Widow costume,
Captain America and The Incredible Hulk.
in the movie that long.
with the hashtag, as many people did,
with the Cycle Blast Quinjet play set,
rides a motorcycle out of a moving jet
it happened in the movie,
with a male figure.
and a bunch of movie studios
over 30 feature-length films
will have female solo leads.
in the rest of these movies,
they will be love interests,
we learn through media,
my daughter that even if she is strong
and fights like a ninja,
to your sons and daughters either.
and she has a little tomboy in her,
a terrible thing to call a girl.
those traits that define you,
for a little while from boys.
she's going to take in her life
because in our society,
He's 11 years old,
most in the world
Friendship is Magic,"
ages five to nine,
Friendship is Magic."
learning in this feminine,
and to work hard and to party hard
these wussified concepts to boys.
pick on Mike and they beat him up
from the top bunk of his bed.
than thought of as liking stuff for girls.
That is our fault.
so that the only female superheroes
and cut for girls.
people said to me,
And I said, "Oh really?"
gendering their toy aisles.
patting Target on the back,
iconic scenes in "Star Wars: A New Hope"
to the Dark Lord of the Sith,
replaced by Luke.
on the back too much.
going to gender its Halloween costumes,
are of male superheroes,
who you have wearing them?"
a line of DC superhero girls.
wanted to see in dolls,
so they can do superhero stuff.
for your daughters,
play with and as female superheroes
with and as male superheroes.
who goes to the store
this toy for a boy or a girl,
because it only has one question on it.
operated with you genitals?"
of the future, and in my future,
About the speaker:Christopher Bell - Media studies scholar
Dr. Christopher Bell specializes in the study of popular culture, focusing on the ways in which race, class and gender intersect in different forms of media.
Why you should listen
Dr. Christopher Bell is an Assistant Professor of Media Studies and the Director of Graduate Studies in the Department of Communication at the University of Colorado Colorado Springs (UCCS).
At UCCS, Bell teaches both theory and methodology courses in critical analysis of popular culture, rhetorical theory, representation theory and mass media. His academic books include American Idolatry: Celebrity, Commodity and Reality Television (McFarland 2010), Hermione Granger Saves the World! (McFarland 2012), Legilimens! Perspectives in Harry Potter Studies (Cambridge Scholars 2013), From Here to Hogwarts (McFarland 2015) and Wizards vs. Muggles (McFarland 2016).
For more than ten years, Bell has been a featured professional speaker on a variety of college campuses, both large and small, nationally touring on issues of race, class and gender in the media. In what little spare time is left over, Bell is the author of the children's books Do Not Open the Door! and Do Not Look Under the Rug!, a competitive gamer (competing on regional and international circuits), and he travels with his wife and daughter.
Christopher Bell | Speaker | TED.com