TED2007
Jeff Skoll: My journey into movies that matter
Jeff Skoll proizvodi filmove koji rade promjene
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Filmski producent Jeff Skoll (Neugodna istina) priča o svojoj filmskoj kompaniji, Participant Productions, i ljudima koji su ga inspirirali da čini dobro.
Jeff Skoll - Producer
Jeff Skoll was the first president of eBay; he used his dot-com fortune to found the film house Participant Productions, making movies to inspire social change, including Syriana; Good Night, and Good Luck; Murderball; An Inconvenient Truth ... Full bio
Jeff Skoll was the first president of eBay; he used his dot-com fortune to found the film house Participant Productions, making movies to inspire social change, including Syriana; Good Night, and Good Luck; Murderball; An Inconvenient Truth ... Full bio
Double-click the English transcript below to play the video.
00:25
I've actually been waiting by the phone
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Zapravo, čekao sam uz telefon
00:28
for a call from TED for years.
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godinama TEDov poziv.
00:31
And in fact, in 2000, I was ready to talk about eBay, but no call.
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I ustvari, u 2000. sam bio spreman govoriti o eBayu... ali nisam dobio poziv.
00:37
In 2003, I was ready to do a talk
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2003. bio sam spreman govoriti
00:40
about the Skoll Foundation and social entrepreneurship. No call.
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o Skoll fondaciji i socijalnom poduzetništvu. Nije bilo poziva.
00:47
In 2004, I started Participant Productions
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2004. započeo sam s Participant Productions
00:49
and we had a really good first year, and no call.
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i imali smo jako dobru prvu godinu, i opet bez poziva.
00:52
And finally, I get a call last year,
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I konačno sam dobio poziv prošle godine,
00:56
and then I have to go up after J.J. Abrams.
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i onda sam morao govoriti nakon J. J. Abramsa.
00:58
(Laughter)
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(Smijeh)
01:01
You've got a cruel sense of humor, TED.
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Imate okrutan smisao za humor, TED.
01:02
(Laughter)
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(Smijeh)
01:04
When I first moved to Hollywood from Silicon Valley,
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Kada sam se prvi puta preselio u Hollywood iz Silicijske doline,
01:08
I had some misgivings.
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imao sam neke strepnje.
01:09
But I found that there were some advantages to being in Hollywood.
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Ali sam spoznao kako ima svojih prednosti kada ste u Hollywoodu.
01:13
(Laughter)
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(Smijeh)
01:14
And, in fact, some advantages to owning your own media company.
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I, u stvari, kako postoje prednosti kada imaš vlastitu kompaniju u medijskoj industriji.
01:21
And I also found that Hollywood and Silicon Valley
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I također sam spoznao kako Hollywood i Silicijska dolina
01:23
have a lot more in common than I would have dreamed.
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imaju više toga zajedničkog nego što sam mogao sanjati.
01:26
Hollywood has its sex symbols, and the Valley has its sex symbols.
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Hollywood ima svoje seks simbole, i Silicijska dolina ima svoje seks simbole.
01:29
(Laughter)
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(Smijeh)
01:31
Hollywood has its rivalries, and the Valley has its rivalries.
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Hollywood ima svoja suparništva, i Dolina ima svoja suparništva.
01:35
Hollywood gathers around power tables,
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Hollywood se okuplja za stolovima moćnih,
01:37
and the Valley gathers around power tables.
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i Dolina se okuplja za stolovima moćnih.
01:39
So it turned out there was a lot more in common
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Ispalo je kako imaju više toga zajedničkog
01:41
than I would have dreamed.
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nego što sam ikada mogao sanjati.
01:43
But I'm actually here today to tell a story.
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Ali danas sam ovdje kako bih vam ispričao priču.
01:46
And part of it is a personal story. When Chris invited me to speak,
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I dio toga je osobna priča. Kada me Chris pozvao da govorim,
01:51
he said, people think of you as a bit of an enigma,
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rekao mi je kako me ljudi smatraju -- dijelomično enigmom
01:53
and they want to know what drives you a bit.
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i oni bi željeli znati što te to gura.
01:56
And what really drives me is a vision of the future
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I ono što me stvarno gura -- jest vizija budućnosti
01:59
that I think we all share.
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koju mislim svi dijelimo.
02:00
It's a world of peace and prosperity and sustainability.
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To je svijet mira i blagostanja i održivosti.
02:04
And when we heard a lot of the presentations
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I kada mi -- kada čujemo puno prezentacija,
02:09
over the last couple of days,
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u proteklih nekoliko dana,
02:10
Ed Wilson and the pictures of James Nachtwey,
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Ed Wilsona i slike James Nachtweya,
02:14
I think we all realized how far we have to go
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mislim kako shvatimo koliko daleko trebamo ići
02:16
to get to this new version of humanity
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kako bismo došli do te nove vizije humanosti
02:17
that I like to call "Humanity 2.0."
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koja ja volim nazivati: "Humanost 2.0"
02:20
And it's also something that resides in each of us,
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I to je nešto što počiva u svakome od nas,
02:25
to close what I think
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kako bismo zatvorili ono što ja mislim
02:26
are the two big calamities in the world today.
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da su dvije velike propasti današnjeg svijeta.
02:30
One is the gap in opportunity --
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Jedno je jaz u prilici --
02:33
this gap that President Clinton last night
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taj jaz kojeg je predsjednik Clinton prošle noći
02:36
called uneven, unfair and unsustainable --
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nazvao nejednakim, nepoštenim i neodrživim --
02:39
and, out of that, comes poverty and illiteracy and disease
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i iz kojeg dolaze siromaštvo, nepismenost i bolesti
02:42
and all these evils that we see around us.
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i sva ta zla koja vidimo oko nas.
02:45
But perhaps the other, bigger gap is what we call the hope gap.
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Ali je možda drugi, veći jaz ono što nazivamo jazom nade.
02:50
And someone, at some point, came up with this very bad idea
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I netko je u jednom trenutku došao s tom jako lošom idejom
02:53
that an ordinary individual couldn't make a difference in the world.
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kako pojedinac ne može napraviti razliku u svijetu.
02:57
And I think that's just a horrible thing.
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I ja mislim kako je to grozno.
02:59
And so chapter one really begins today, with all of us,
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I tako prvo poglavlje stvarno započinje danas, sa svima nama,
03:03
because within each of us is the power to
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jer u svakom od nas postoji moć koja će
03:07
equal those opportunity gaps and to close the hope gaps.
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izjednačiti te jazove mogućnosti i zatvoriti jaz nade.
03:10
And if the men and women of TED
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I ako muškarci i žene TED-a
03:12
can't make a difference in the world, I don't know who can.
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ne mogu napraviti razliku u svijetu, ne znam tko može.
03:15
And for me, a lot of this started when I was younger
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I za mene, je jako puno toga počelo još dok sam bio mlađi
03:18
and my family used to go camping in upstate New York.
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i moja je obitelj išla na kampiranje izvan New Yorka.
03:22
And there really wasn't much to do there for the summer,
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I tamo baš nije bilo jako puno toga za raditi tijekom ljeta,
03:24
except get beaten up by my sister or read books.
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osim da me moja sestra istuče ili da čitam knjige.
03:28
And so I used to read authors like James Michener
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I zato sam ja čitao autore poput James Michenera
03:31
and James Clavell and Ayn Rand.
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i James Clavella i Ayn Rand.
03:33
And their stories made the world seem a very small
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I njihove priče su učinile da mi se svijet čini jako malenim
03:37
and interconnected place.
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i povezanim mjestom.
03:39
And it struck me that if I could write stories
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I pogodilo me da ako mogu pisati priče
03:43
that were about this world as being small and interconnected,
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koje bi bile o tom svijetu koje je malen i povezan,
03:45
that maybe I could get people interested in the issues
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da bih možda mogao zainteresirati ljude za probleme
03:49
that affected us all, and maybe engage them to make a difference.
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koji utječu na sve nas. I možda bih ih mogao angažirati da napravimo razliku.
03:53
I didn't think that was necessarily the best way to make a living,
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Nisam smatrao kako je to nužno najbolji način za zaraditi za život,
03:57
so I decided to go on a path to become financially independent,
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tako sam odlučio krenuti na put koji će me učiniti financijski neovisnim,
04:01
so I could write these stories as quickly as I could.
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kako bih mogao pisati te priče najbrže što mogu
04:05
I then had a bit of a wake-up call when I was 14.
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i tada sam doživio otrežnjenje dok sam imao 14.
04:08
And my dad came home one day
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Moj tata je jedan dan došao kući
04:10
and announced that he had cancer, and it looked pretty bad.
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i objavio kako ima rak koji izgleda prilično loše.
04:14
And what he said was, he wasn't so much afraid that he might die,
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I ono što je on rekao, on se ne boji što bi mogao umrijeti,
04:18
but that he hadn't done the things that he wanted to with his life.
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već žali što nije učinio stvari koje je želio učiniti u svom životu.
04:23
And knock on wood, he's still alive today, many years later.
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Da pokucam o drvo, on je još uvijek živ danas, mnogo godina poslije.
04:27
But for a young man that made a real impression on me,
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Ali kao mladića, to je ostavilo snažan utisak na mene:
04:30
that one never knows how much time one really has.
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nitko ne može znati koliko mu je vremena preostalo.
04:33
So I set out in a hurry. I studied engineering.
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Tako sam ja krenuo ishitreno. Studirao sam inženjerstvo.
04:38
I started a couple of businesses
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Pokrenuo sam nekoliko poslova
04:40
that I thought would be the ticket to financial freedom.
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za koje sam smatrao kako su karta za financijsku slobodu.
04:43
One of those businesses was a computer rental business
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Jedan od tih poslova je bilo izajmljivanje računala
04:46
called Micros on the Move,
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koje se zvalo računala u pokretu,
04:47
which is very well named,
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što je bio sjajan naziv,
04:48
because people kept stealing the computers.
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jer su nam ljudi stalno krali računala.
04:50
(Laughter)
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(Smijeh)
04:51
So I figured I needed to learn a little bit more about business,
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Shvatio sam kako trebam još nešto naučiti o poslu,
04:55
so I went to Stanford Business School and studied there.
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tako sam otišao na poslovnu školu Stanford i studirao tamo.
04:58
And while I was there, I made friends with a fellow
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I dok sam bio tamo sprijateljio sam se s kolegom
05:01
named Pierre Omidyar, who is here today. And Pierre, I apologize
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koji se zove Pierre Omidyar, koji je danas s nama. I Pierre, ispričavam se
05:04
for this. This is a photo from the old days.
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za ovo -- ovo je slika iz starih dana.
05:07
And just after I'd graduated, Pierre came to me
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I baš kada sam diplomirao, Pierre mi je prišao i --
05:09
with this idea to help people
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s tom idejom da pomognemo ljudima
05:11
buy and sell things online with each other.
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kupiti i prodati stvari jedini od drugih.
05:13
And with the wisdom of my Stanford degree,
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I s mudrošću moje Stanfordske diplome,
05:15
I said, "Pierre, what a stupid idea."
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ja sam rekao: "Pierre, kako glupa ideja."
05:17
(Laughter)
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(Smijeh)
05:18
And needless to say, I was right.
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I nepotrebno za kazati, bio sam u pravu.
05:19
(Laughter)
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(Smijeh)
05:21
But right after that, Pierre -- in '96, Pierre and I left our full-time jobs
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Ali odmah nakon toga Pierre -- 1996. Pierre i ja smo napustili svoje poslove
05:25
to build eBay as a company. And the rest of that story, you know.
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kako bismo izgradili eBay kao kompaniju. I ostatak priče znate.
05:30
The company went public two years later
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Kompanije je izašla na tržište dvije godine kasnije
05:32
and is today one of the best known companies in the world.
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i danas je jedna od najpoznatijih kompanija na svijetu.
05:35
Hundreds of millions of people use it in hundreds of countries, and so on.
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Stotine milijuna ljudi je koriste u stotinama zemalja, i tako dalje.
05:39
But for me, personally, it was a real change.
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ali za mene osobno, to je bila stvarna promjena.
05:43
I went from living in a house with five guys in Palo Alto
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Krenuo sam od života s 5 ljudi u kući u Palo Alto-u
05:47
and living off their leftovers,
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i življenja od njihovih ostataka,
05:48
to all of a sudden having all kinds of resources.
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do iznenadnog vlasništva nad svim vrstama resursa.
05:52
And I wanted to figure out how I could
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I želio sam shvatiti kako sam mogao
05:54
take the blessing of these resources and share it with the world.
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uzeti balgoslov tih resursa i podijeliti ih sa svijetom.
05:58
And around that time, I met John Gardner,
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I negdje u to vrijeme sam sreo John Gardnera,
06:01
who is a remarkable man.
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koji je izvanredan čovjek.
06:03
He was the architect of the Great Society programs
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On je bio arhitekt Great Society pograma
06:07
under Lyndon Johnson in the 1960s.
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pod predsjednikom Lyndon Johnsonom 1960ih.
06:09
And I asked him what he felt was the best thing I could do,
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I pitao sam ga što osjeća da je najbolja stvar koju mogu učiniti,
06:12
or anyone could do, to make a difference
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ili što bi bilo tko morao učiniti, da napravi razliku
06:14
in the long-term issues facing humanity.
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u problemima s kojima će se dugoročno suočiti čovječanstvo.
06:18
And John said, "Bet on good people doing good things.
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I John je rekao: "Kladi se na dobre ljude koji će raditi dobre stvari.
06:22
Bet on good people doing good things."
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Kladi se na dobre ljude koji će raditi dobre stvari."
06:24
And that really resonated with me.
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I to je snažno odjeknulo u meni.
06:26
I started a foundation
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Započeo sam s fondacijom
06:28
to bet on these good people doing good things.
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kako bih se kladio na dobre ljude koji će raditi dobre stvari.
06:30
These leading, innovative, nonprofit folks,
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Te vodeće, inovativne, neprofitne ljude,
06:33
who are using business skills in a very leveraged way
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koji koriste poslovne vještine na sve moguće načine
06:36
to solve social problems.
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kako bi riješili društvene probleme.
06:38
People today we call social entrepreneurs.
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Ljudi koje danas nazivaju socijalnim poduzetnicima.
06:41
And to put a face on it, people like Muhammad Yunus,
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I kako bih im dao lice, ljude poput Mohammed Yunusa,
06:43
who started the Grameen Bank,
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koji je osnovao Grameen banku,
06:45
has lifted 100 million people plus out of poverty around the world,
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koji je uzdigao više od 100 milijuna ljudi iz siromaštva širom svijeta,
06:49
won the Nobel Peace Prize.
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koji je dobio Nobelovu nagradu za mir.
06:50
But there's also a lot of people that you don't know.
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Ali ima jako puno ljudi čija lica ne znate.
06:53
Folks like Ann Cotton, who started a group called CAMFED in Africa,
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Ljudi poput Ann Cotton, koja je pokrenula grupu koja se naziva CAMFED u Africi
06:57
because she felt girls' education was lagging.
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jer je osjetila zaostajanje djevojaka u obrazovanju.
07:00
And she started it about 10 years ago,
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I ona je započela s projektom prije 10 godina
07:02
and today, she educates over a quarter million African girls.
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da bi do danas kroz njen sustav prošlo preko četvrt milijuna afričkih djevojaka.
07:07
And somebody like Dr. Victoria Hale,
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Ili nekoga poput Dr. Victoriae Hale,
07:10
who started the world's first nonprofit pharmaceutical company,
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koja je prva osnovala neprofitnu farmaceutsku kompaniju.
07:13
and whose first drug will be fighting visceral leishmaniasis,
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I čiji će prvi projekt biti lijek za borbu protiv visceral leishmaniasis,
07:19
also known as black fever.
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također znanom kao crnom groznicom.
07:21
And by 2010, she hopes to eliminate this disease,
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I do 2010. ona se nada kako će eliminirati tu bolest,
07:24
which is really a scourge in the developing world.
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koja je stvarno opustošila zemlje u razvoju.
07:27
And so this is one way to bet
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I tako to -- to je jedan način za klađenje
07:29
on good people doing good things.
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na dobre ljude koji rade dobre stvari.
07:30
And a lot of this comes together in a philosophy of change
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I dosta toga dođe zajedno u filozofiji promjena
07:34
that I find really is powerful.
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što ja pronalazim izuzetno snažnim.
07:38
It's what we call, "Invest, connect and celebrate."
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To je ono što mi nazivamo: "Investiraj, poveži se i slavi."
07:40
And invest: if you see good people doing good things,
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I investiraj -- ako vidiš dobre ljude kako rade dobre stvari,
07:43
invest in them. Invest in their organizations,
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investiraj u njih. Investiraj u njihove organizacije.
07:45
or in business. Invest in these folks.
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Ili njihove poslove, investiraj u te ljude.
07:48
Connecting them together through conferences --
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Povezujući ih kroz konferencije,
07:50
like a TED -- brings so many powerful connections,
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poput TED-a, donosi toliko puno snažnih veza,
07:53
or through the World Forum on Social Entrepreneurship
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ili kroz Svjetski forum o socijalnom poduzetništvu
07:56
that my foundation does at Oxford every year.
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koji moja organizacija radi svake godine u Oxford-u.
07:59
And celebrate them: tell their stories,
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I slavite onda, pričajte priče,
08:02
because not only are there good people doing good work,
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jer tamo nisu samo dobri ljudi koji rade dobre stvari,
08:04
but their stories can help close these gaps of hope.
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već i njihove priče mogu pomoći da se savladaju ti jazovi nade.
08:09
And it was this last part of the mission, the celebrate part,
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I to je bio zadnji dio misije, slavljenički dio,
08:12
that really got me back to thinking when I was a kid
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koji me ponovno naveo na razmišljanje dok sam bio klinac
08:16
and wanted to tell stories to get people involved
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i kada sam želio pričati priče kako bih uključio ljude
08:18
in the issues that affect us all.
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u probleme koji utječu na sve nas.
08:20
And a light bulb went off,
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I prvo se žaruljica ugasila,
08:22
which was, first, that I didn't actually have to do the writing myself, I could find writers.
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spoznajom kako u stvari ja nisam morao pisati, mogao sam pronaći pisce.
08:27
And then the next light bulb was, better than just writing,
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Slijedeća žaruljica je bila, bolja od samog pisanja,
08:30
what about film and TV, to get out to people in a big way?
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što je s filmom ili televizijom, uključiti ljude na veliko?
08:34
And I thought about the films that inspired me,
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I razmišljao sam o filmovima koji su mene inspirirali,
08:36
films like "Gandhi" and "Schindler's List."
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filmovi poput "Gandhi" i "Schindlerova lista".
08:39
And I wondered who was doing these kinds of films today.
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I razmišljao sam o tome tko radi tu vrstu filmova danas.
08:42
And there really wasn't a specific company
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I nije postojala niti jedna specifična kompanija
08:45
that was focused on the public interest.
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koja se usmjerila na javni interes.
08:48
So, in 2003, I started to make my way around Los Angeles
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Tako sam se u 2003., ja krenuo snalaziti po Los Angelesu
08:53
to talk about the idea of a pro-social media company
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i pričati o ideji osnivanja medijske kompaniije koja će biti usmjerena na društvena pitanja
08:56
and I was met with a lot of encouragement.
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i naišao sam na puno ohrabrenja.
08:59
One of the lines of encouragement
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Jedno od tih ohrabrenja
09:02
that I heard over and over was,
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koje sam čuo nanovo je bilo,
09:04
"The streets of Hollywood are littered with the carcasses of people like you,
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"Ulice Hollywooda su zatrpane s leševima ljudi poput tebe,
09:08
who think you're going to come to this town and make movies."
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koji misle kako mogu doći u ovaj grad i raditi filmove."
09:11
And then of course, there was the other adage.
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Naravno, postojale su i druge izjave,
09:13
"The surest way to become a millionaire
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"Najsigurniji način da postanete milijuner
09:15
is to start by being a billionaire and go into the movie business."
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jest da započnete kao milijarder raditi u filmskoj industriji."
09:18
(Laughter)
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(Smijeh)
09:20
Undeterred, in January of 2004, I started Participant Productions
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Ohrabljen, u siječnju 2004. pokrenuo sam Participant Productions
09:25
with the vision to be a global media company
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s vizijom, postati globalna medijska kompanija.
09:28
focused on the public interest.
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koja će biti usmjerena na javni interes.
09:30
And our mission is to produce entertainment
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I naša misija jest proizvoditi zabavu
09:32
that creates and inspires social change.
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koja kreira i inspirira društvene promjene
09:34
And we don't just want people to see our movies
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I mi ne želimo da ljudi samo vide naše filmove
09:37
and say, that was fun, and forget about it.
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i kažu kako je bilo zabavno, te ih zaborave.
09:39
We want them to actually get involved in the issues.
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Želimo da se uključe u problematiku filma.
09:42
In 2005, we launched our first slate of films,
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2005. izbacili smo naš prvi set filmova,
09:45
"Murder Ball," "North Country," "Syriana"
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"Murderball", "Sjeverna zemlja", "Syriana"
09:48
and "Good Night and Good Luck."
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i "Laku noć i sretno".
09:49
And much to my surprise, they were noticed.
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I na moje iznenađenje, bili su primjećeni.
09:52
We ended up with 11 Oscar nominations for these films.
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Završili smo s 11 nominacija za Oskara za te filmove.
09:56
And it turned out to be a pretty good year for this guy.
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I ispalo je kako je to bila prilično dobra godina za ovog dečka.
09:59
Perhaps more importantly,
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Možda još važnije,
10:00
tens of thousands of people joined the advocacy programs
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desetine tisuća ljudi se uključilo u programe javnog zagovaranja
10:04
and the activism programs
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i aktivističke programe
10:06
that we created to go around the movies.
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koje smo kreirali uz filmove.
10:08
And we had an online component of that,
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I imali smo on-line komponentu toga,
10:11
our community sect called Participate.net.
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našu zajednicu koja se zvala Participate.net.
10:13
But with our social sector partners, like the ACLU and PBS and the
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Ali s našim partnerima iz društva, poput ACLU i PBS i
10:18
Sierra Club and the NRDC, once people saw the film,
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Sierra klubom i NRDC, jednom kada bi ljudi vidjeli film
10:21
there was actually something they could do to make a difference.
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bilo je nečega što su mogli napraviti, stvoriti razliku.
10:25
One of these films in particular, called "North Country," was actually
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Jedan od tih filmova koji se zvao "Sjeverna zemlja", je bio u stvari
10:31
kind of a box office disaster.
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katastrofalan s aspekta gledanosti.
10:33
But it was a film that starred Charlize Theron
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Ali je to bio film u kojem je glumila Charlize Theron
10:36
and it was about women's rights, women's empowerment,
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i bio je o ženskim pravima, osnaživanju uloge žena,
10:39
domestic violence and so on.
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nasilju u kući i tako dalje.
10:41
And we released the film at the same time that
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I mi smo lansirali film u isto vrijeme dok
10:44
the Congress was debating the renewal of the Violence Against Women Act.
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je Kongres raspravljao o obnavljanju Zakona o nasilju nad ženama.
10:49
And with screenings on the Hill, and discussions,
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I s probiranjem u Kongresu i diskusijama,
10:52
and with our social sector partners,
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i s našim partnerima iz društva,
10:54
like the National Organization of Women,
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poput Nacionalne organizacije žena,
10:57
the film was widely credited
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filmu je u širem društvenom kontekstu pripisan
10:59
with influencing the successful renewal of the act.
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utjecaj na uspješno obnavljanje Zakona.
11:03
And that to me, spoke volumes, because it's --
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A to je meni, govorilo jako puno, jer je --
11:07
the film started about a true-life story
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film baziran na stvarnoj životnoj priči.
11:09
about a woman who was harassed, sued her employer,
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O ženi koja je napastvovana, koja je tužila poslodavca,
11:13
led to a landmark case that led to the Equal Opportunity Act,
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što je vodilo da to postane pokazni slučaj na kojem je kreiran Zakon o jednakim pravima,
11:16
and the Violence Against Women Act and others.
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i Zakon protiv nasilja nad ženama i drugi.
11:18
And then the movie about this person doing these things,
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I onda film o toj osobi koja je radila te stvari,
11:21
then led to this greater renewal.
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koji je vodio ka većem obnavljanju.
11:25
And so again,
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I tako ponovno,
11:26
it goes back to betting on good people doing good things.
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to ide do klađenja na dobre ljudi koji će raditi dobre stvari.
11:30
Speaking of which, our fellow TEDster, Al --
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Govoreći o njima, naš kolega TEDovac, Al,
11:33
I first saw Al do his slide show presentation
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prvi puta sam vidio Ala kako radi svoju prezentaciju
11:36
on global warming in May of 2005.
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o globalnom zagrijavanju u svibnju 2005.
11:40
At that point, I thought I knew something about global warming.
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U tom trenutku sam mislio kako znam nešto o globalnom zagrijavanju.
11:43
I thought it was a 30 to 50 year problem.
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Mislio sam kako je to bio problem za slijedećih 30-50 godina.
11:45
And after we saw his slide show,
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I nakon njegove prezentacije,
11:47
it became clear that it was much more urgent.
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postalo mi je jasno kako je problem bitno hitniji.
11:50
And so right afterwards, I met backstage with Al, and
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I tako sam se odmah poslije, sreo Ala iza pozornice i
11:54
with Lawrence Bender, who was there, and Laurie David,
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povezao ga s Lawrence Benderom koji je bio tamo, i Laurie David
11:56
and Davis Guggenheim,
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i Davis Guggenheimom,
11:58
who was running documentaries for Participant at the time.
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koji je tada vodio dokumentarce za Participant.
12:02
And with Al's blessing, we decided on the spot to turn it into a film,
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I uz Alov blagoslov, odlučili smo na licu mjesta da to pretvorimo u film,
12:06
because we felt that we could get the message out there
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jer smo svi osjećali kako ćemo tako prenijeti poruku
12:09
far more quickly than having Al go around the world,
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bitno brže nego da Al ide po svijetu,
12:13
speaking to audiences of 100 or 200 at a time.
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i drži govore pred 100 ili 200 ljudi.
12:15
And you know, there's another adage in Hollywood,
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I znate, postoji još jedna izreka u Hollywoodu,
12:18
that nobody knows nothing about anything.
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nitko ne zna ništa ni o čemu.
12:20
And I really thought this was going to be
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I ja sam stvarno mislio kako će ovo biti
12:22
a straight-to-PBS charitable initiative.
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televizijski film i dobrotvorna inicijativa.
12:26
And so it was a great shock to all of us
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I to je bio sjajan šok za sve nas
12:29
when the film really captured the public interest,
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kada je film stvarno zaokupirao javnost,
12:32
and today is mandatory viewing in schools in England and Scotland,
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i danas se obvezno gleda u školama u Engleskoj i Škotskoj,
12:36
and most of Scandinavia.
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i u većini Skandinavije.
12:38
We've sent 50,000 DVDs to high school teachers in the U.S.
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Poslali smo 50,000 DVD-a srednjoškolskim učiteljima u SAD-u
12:44
and it's really changed the debate on global warming.
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i to je stvarno promijenilo javno mijenje o globalnom zagrijavanju.
12:48
It was also a pretty good year for this guy.
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To je bila također, prilično dobra godina za tog momka.
12:50
We now call Al the George Clooney of global warming.
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Sada zovemo Ala, George Clooneyem globalnog zagrijavanja.
12:53
(Laughter)
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(Smijeh)
12:55
And for Participant, this is just the start.
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I za Participant, to je bio samo početak.
12:59
Everything we do looks at the major issues in the world.
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Sve što radimo jest da promatramo ono što muči svijet.
13:01
And we have 10 films in production right now,
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I sada imamo 10 filmova u produkciji
13:04
and dozens others in development.
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i tuce drugih u razvoju.
13:07
I'll quickly talk about a few coming up.
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Na brzinu ću predstaviti nekoliko koji dolaze.
13:09
One is "Charlie Wilson's War," with Tom Hanks and Julia Roberts.
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Jedan je "Rat Charile Wilsona", s Tom Hanksom i Juliom Roberts.
13:13
And it's the true story of Congressman Charlie Wilson, and
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I to je istinita priča o kongresmenu Charlieu Wilsonu i
13:16
how he funded the Taliban to fight the Russians in Afghanistan.
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kako je osnova Talibane, da bi se borili protiv Rusa u Afganistanu.
13:21
And we're also doing a movie called "The Kite Runner,"
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I također radimo na filmu koji se zove "Gonič zmajeva",
13:23
based on the book "The Kite Runner," also about Afghanistan.
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koji se temelji na knjizi "Gonič zmajeva", također o Afganistanu.
13:27
And we think once people see these films,
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I mislimo kada ljudi jednom vide te filmove
13:28
they'll have a much better understanding of that part of the world
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puno će bolje razumijeti taj dio svijeta
13:31
and the Middle East in general.
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i Srednji istok općenito.
13:33
We premiered a film called "The Chicago 10" at Sundance this year.
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Imali smo premijeru filma "The Chicago 10" na Sundanceu ove godine.
13:37
It's based on the protesters at the Democratic Convention in 1968,
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On je baziran na protestantima na demokratskoj konvenciji 1968.
13:41
Abby Hoffman and crew,
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Abby Hoffman i društvu.
13:43
and, again, a story about a small group of individuals
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I opet, priča o maloj grupi pojedinaca
13:47
who did make change in the world.
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koji su napravili promijenu u svijetu.
13:49
And a documentary that we're doing on Jimmy Carter
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I dokumentarac koji radimo o Jimmy Carteru
13:53
and his Mid-East peace efforts over the years.
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i njegovim srednje-istočnim mirovnim naporima u proteklih nekoliko godina.
13:55
And in particular, we've been following him on his recent book tour,
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I posebno, mi smo ga pratili tijekom turneje promocije njegove knjige
14:00
which, as many of you know, has been very non-controversial --
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koja je kao što mnogi znaju, bila prilično ne-kontroverzna --
14:03
(Laughter)
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(Smijeh)
14:04
-- which is really bad for getting people to come see a movie.
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-- što je jako loše ako želite da ljudi dođu vidjeti film.
14:07
In closing, I'd like to say that everybody has the opportunity
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I na kraju, želio bih reći kako svatko ima priliku
14:11
to make change in their own way.
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napraviti promjenu na svoj način.
14:13
And all the people in this room
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I svi ljudi u ovoj sobi
14:16
have done so through their business lives,
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su napravili to u svojim poslovnim životima,
14:18
or their philanthropic work, or their other interests.
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ili u svojem filantropskom radu ili svojim drugim interesima.
14:22
And one thing that I've learned
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I jedna stvar koju sam ja naučio
14:24
is that there's never one right way to make change.
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jest kako ne postoji samo jedan pravi način za napraviti promjenu.
14:26
One can do it as a tech person, or as a finance person,
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Netko to može napraviti kao osoba koju zanima tehnologija, netko kao financijaš,
14:29
or a nonprofit person, or as an entertainment person,
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netko kao osoba koja djeluje u neprofitnom sektoru, a netko u zabavnoj industriji,
14:33
but every one of us is all of those things and more.
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ali svatko od nas je sve ove stvari i još više.
14:37
And I believe if we do these things,
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I vjerujem ako radimo te stvari
14:40
we can close the opportunity gaps, we can close the hope gaps.
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možemo zatvoriti jazove prilike. Možemo zatvoriti jazove nade.
14:44
And I can imagine, if we do this,
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I mogu zamisliti ako to napravimo,
14:46
the headlines in 10 years might read something like these:
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naslovnice za 10 godina bi mogle izgledati ovako:
14:51
"New AIDS Cases in Africa Fall to Zero,"
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"Novi slučajevi SIDE u Africi su pali na nulu",
14:54
"U.S. Imports its Last Barrel of Oil" --
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"Amerika je uvezla zadnji barel nafte" --
14:57
(Applause)
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(Pljesak)
14:59
-- "Israelis and Palestinians Celebrate
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-- "Izraelci i Palestinci slave
15:03
10 Years of Peaceful Coexistence."
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10 godina miroljubive koegzistencije."
15:05
(Applause)
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(Pljesak)
15:08
And I like this one, "Snow Has Returned to Kilimanjaro."
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I posebno mi se sviđa ovaj, "Snijeg se vratio na Kilimanjaro."
15:10
(Laughter)
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(Smijeh)
15:13
And finally, an eBay listing for one well-traveled slide show,
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I na kraju, prodaja na eBayu jedne prezentacije koja je puno proputovala,
15:19
now obsolete, museum piece. Please contact Al Gore.
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a sada je antiktna, muzejski primjerak -- molim vas kontaktirajte Ala Gorea.
15:25
And I believe that, working together,
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Vjerujem kako radeći zajedno,
15:28
we can make all of these things happen.
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možemo ostvariti sve ove stvari.
15:30
And I want to thank you all for having me here today.
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I želio bih svima zahvaliti što ste me primili danas.
15:32
It's been a real honor. Thank you.
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Bila mi je stvarna čast. Hvala vam.
15:33
(Applause)
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(Pljesak)
15:36
Oh, thank you.
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Oh, hvala vam.
ABOUT THE SPEAKER
Jeff Skoll - ProducerJeff Skoll was the first president of eBay; he used his dot-com fortune to found the film house Participant Productions, making movies to inspire social change, including Syriana; Good Night, and Good Luck; Murderball; An Inconvenient Truth ...
Why you should listen
Jeff Skoll was eBay's employee number 2 and president number 1. He left with a comfortable fortune and a desire to spend his money helping others.
The Skoll Foundation, established in 1999, invests in, connects and celebrates social entrepreneurs -- offering grants to people who build businesses, schools and services for communities in need. Every year, it presents the Skoll World Forum on Social Entrepreneurship at Oxford, and runs Social Edge, a networking site for social entrepreneurs.
His production company, Participant Productions, is what Skoll calls a "pro-social media company," making features and documentaries that address social and political issues and drive real change. His film North Country, for example, is credited with influencing the signing of the 2005 Violence Against Women Act. Participant's blockbuster doc, An Inconvenient Truth, is required viewing in classrooms around the world, and has unquestionably changed the debate around climate change. Other Participant films include The Kite Runner, The Visitor, Food Inc., The Cove, and the recent Earth Day release, Oceans.
Jeff Skoll | Speaker | TED.com