TED@BCG Toronto
Amy Herman: A lesson on looking
Amy Herman: Lekcija iz gledanja
Filmed:
Readability: 4.1
714,745 views
Gledate li pozorno? Vizualna edukatorica Amy Herman pojašnjava kako preko umjetnosti poboljšati svoju sposobnost percepcije i pronalaska poveznica koje nisu očite na prvi pogled. U ovom pronicljivom govoru naučit ćete tehnike kojima Herman poučava pripadnike mornaričkih specijalnih postrojbi, liječnike i kriminalističke istražitelje, kako bi pretočili primijećene detalje u primjenjivo znanje.
Amy Herman - Visual educator
By showing people how to look closely at painting, sculpture and photography, Amy Herman helps them hone their visual intelligence to recognize the most pertinent and useful information as well as recognize biases that impede decision making. Full bio
By showing people how to look closely at painting, sculpture and photography, Amy Herman helps them hone their visual intelligence to recognize the most pertinent and useful information as well as recognize biases that impede decision making. Full bio
Double-click the English transcript below to play the video.
00:12
Take a look at this work of art.
0
719
1560
Pogledajte ovo umjetničko djelo.
00:16
What is it that you see?
1
4178
1519
Što vidite?
00:19
At first glance, it looks
to be a grandfather clock
to be a grandfather clock
2
7064
3651
Na prvi pogled izgleda kao stojeći sat
00:22
with a sheet thrown over it
3
10739
1743
prekriven plahtom,
00:24
and a rope tied around the center.
4
12506
1896
užetom svezanim po sredini.
00:27
But a first look always warrants a second.
5
15657
3048
Ali prvi pogled nije dovoljan.
00:31
Look again.
6
19591
1150
Pogledajte ponovno.
00:33
What do you see now?
7
21751
1150
Što sada vidite?
00:35
If you look more closely,
8
23830
1913
Ako pogledate pažljivije,
00:37
you'll realize
that this entire work of art
that this entire work of art
9
25767
4150
shvatit ćete da je
ovo umjetničko djelo
ovo umjetničko djelo
00:41
is made from one piece of sculpture.
10
29941
2528
izrađeno iz jednog komada.
00:44
There is no clock,
11
32845
1593
Nema sata,
00:46
there is no rope,
12
34462
1540
nema užeta,
00:48
and there is no sheet.
13
36026
1430
nema plahte.
00:50
It is one piece of bleached
Honduras mahogany.
Honduras mahogany.
14
38022
3783
Jedan je komad izbijeljenog
honduraškog mahagonija.
honduraškog mahagonija.
00:54
Now let me be clear:
15
42969
1690
Da pojasnim:
00:56
this exercise was not
about looking at sculpture.
about looking at sculpture.
16
44683
4518
poanta ove vježbe
nije u promatranju skulpture.
nije u promatranju skulpture.
01:02
It's about looking
17
50509
1150
Poanta je u promatranju
01:04
and understanding
that looking closely can save a life,
that looking closely can save a life,
18
52440
4775
i spoznaji da pozorno promatranje
može spasiti život,
može spasiti život,
01:09
change your company
19
57239
1470
promijeniti vašu tvrtku,
01:10
and even help you understand
why your children behave the way they do.
why your children behave the way they do.
20
58733
4263
čak i pomoći da razumijete
određena ponašanja vaše djece.
određena ponašanja vaše djece.
01:15
It's a skill that I call
visual intelligence,
visual intelligence,
21
63574
2834
To je vještina koju zovem
vizualna inteligencija.
vizualna inteligencija.
01:18
and I use works of art to teach everybody,
22
66432
2579
Koristim umjetnička djela
da poučim svakoga,
da poučim svakoga,
01:21
from everyday people
to those for whom looking is the job,
to those for whom looking is the job,
23
69035
4689
od običnih ljudi do onih
kojima je promatranje posao,
kojima je promatranje posao,
01:25
like Navy SEALs and homicide
detectives and trauma nurses.
detectives and trauma nurses.
24
73748
4765
poput mornaričkih specijalnih postrojbi,
detektiva i medicinskih sestara.
detektiva i medicinskih sestara.
01:31
The fact is that no matter how skilled
you might be at looking,
you might be at looking,
25
79464
3806
Bez obzira na razvijenost
vaše sposobnosti promatranja,
vaše sposobnosti promatranja,
01:35
you still have so much
to learn about seeing.
to learn about seeing.
26
83294
3314
i dalje imate toliko toga
za naučiti o uočavanju.
za naučiti o uočavanju.
01:38
Because we all think we get it
in a first glance and a sudden flash,
in a first glance and a sudden flash,
27
86632
4429
Jer svi mislimo da smo sve shvatili
prvim letimičnim pogledom,
prvim letimičnim pogledom,
01:43
but the real skill is in understanding
how to look slowly
how to look slowly
28
91085
4491
ali prava vještina krije se
u sposobnosti pozornog
u sposobnosti pozornog
01:47
and how to look more carefully.
29
95600
1875
i pažljivog promatranja.
01:49
The talent is in remembering --
30
97499
2372
Talent je sjetiti se,
01:51
in the crush of the daily urgencies
that demand our attention --
that demand our attention --
31
99895
4053
u stisci svakodnevnih sitnica
koje zahtijevaju našu pažnju,
koje zahtijevaju našu pažnju,
01:55
to step back and look through
those lenses to help us see
those lenses to help us see
32
103972
4053
da zastanemo i pogledamo
iz druge perspektive i vidimo
iz druge perspektive i vidimo
02:00
what we've been missing all along.
33
108049
1753
što nam je dotad promicalo.
02:03
So how can looking at painting
and sculpture help?
and sculpture help?
34
111026
3212
Kako nam promatranje slika i skulptura
može u tome pomoći?
može u tome pomoći?
02:06
Because art is a powerful tool.
35
114702
2181
Jer umjetnost je koristan alat.
02:10
It's a powerful tool
that engages both sight and insight
that engages both sight and insight
36
118187
4584
Koristan je alat koji uključuje
i gledanje i shvaćanje
i gledanje i shvaćanje
02:14
and reframes our understanding
of where we are and what we see.
of where we are and what we see.
37
122795
4483
te produbljuje naše shvaćanje
samih sebe i onoga što vidimo.
samih sebe i onoga što vidimo.
02:20
Here's an example of a work of art
38
128535
3041
Ovo je primjer umjetničkog djela
02:23
that reminded me
that visual intelligence --
that visual intelligence --
39
131600
2929
koje me podsjetilo
da je vizualna inteligencija
da je vizualna inteligencija
02:26
it's an ongoing learning process
40
134553
1950
proces neprestanog učenja
02:28
and one that really is never mastered.
41
136527
2052
i nikad nije u potpunosti usvojena.
02:31
I came across this quiet,
seemingly abstract painting,
seemingly abstract painting,
42
139121
3790
Nabasala sam na ovu mirnu,
naizgled apstraktnu sliku
naizgled apstraktnu sliku
02:34
and I had to step up to it twice,
43
142935
2303
i morala sam joj pristupiti dvaput,
02:37
even three times,
44
145262
1216
čak triput,
02:38
to understand why it resonated so deeply.
45
146502
3062
da shvatim zašto ostavlja
tako dubok dojam.
tako dubok dojam.
02:42
Now, I've seen the Washington Monument
in person thousands of times,
in person thousands of times,
46
150146
4310
Tisuću sam puta iz prve ruke vidjela
spomenik Georgeu Washingtonu,
spomenik Georgeu Washingtonu,
02:46
well aware of the change in the color
of marble a third of the way up,
of marble a third of the way up,
47
154480
3974
svjesna da je na gornjoj trećini
boja mramora drugačija,
boja mramora drugačija,
02:50
but I had never really looked
at it out of context
at it out of context
48
158478
3200
ali nikad ga nisam
promotrila izvan konteksta
promotrila izvan konteksta
02:53
or truly as a work of art.
49
161702
1933
ili kao umjetničko djelo.
02:56
And here, Georgia O'Keeffe's painting
of this architectural icon made me realize
of this architectural icon made me realize
50
164670
5864
A zbog ove slike Georgie O'Keeffe
s prikazom tog arhitektonskog čuda,
s prikazom tog arhitektonskog čuda,
shvatila sam da je, ako se potrudimo,
03:02
that if we put our mind to it,
51
170558
2190
03:04
it's possible to see everyday things
52
172772
3162
moguće svakodnevne stvari vidjeti
03:07
in a wholly new
and eye-opening perspective.
and eye-opening perspective.
53
175958
2943
iz potpuno nove
i iznenađujuće perspektive.
i iznenađujuće perspektive.
03:11
Now, there are some skeptics that believe
that art just belongs in an art museum.
that art just belongs in an art museum.
54
179863
4088
Naravno, postoje i skeptici koji vjeruju
da je umjetnosti mjesto samo u muzejima.
da je umjetnosti mjesto samo u muzejima.
03:17
They believe that it has no practical
use beyond its aesthetic value.
use beyond its aesthetic value.
55
185849
3766
Vjeruju da, osim estetske,
nema nikakvu praktičnu vrijednost.
nema nikakvu praktičnu vrijednost.
03:21
I know who they are
in every audience I teach.
in every audience I teach.
56
189639
2541
Znam tko su u svakoj publici
koju poučavam.
koju poučavam.
03:24
Their arms are crossed,
their legs are crossed,
their legs are crossed,
57
192204
2745
Sjede prekriženih ruku,
prekriženih nogu,
prekriženih nogu,
03:26
their body language is saying,
58
194973
1652
njihov govor tijela kaže:
03:28
"What am I going to learn
from this lady who talks fast
from this lady who talks fast
59
196649
2573
"Što ja imam za naučiti
od ove gospođe koja brblja
od ove gospođe koja brblja
03:31
about painting and sculpture?"
60
199246
1941
o slikama i skulpturama?"
03:34
So how do I make it relevant for them?
61
202875
2466
Na koji način njima dokazujem
važnost umjetnosti?
važnost umjetnosti?
03:39
I ask them to look at this work of art,
62
207078
2231
Zamolim ih da pogledaju
umjetničko djelo,
umjetničko djelo,
03:41
like this portrait by Kumi Yamashita.
63
209333
2261
kao što je ovaj portret
Kumija Yamashitae.
Kumija Yamashitae.
03:44
And I ask them to step in close,
64
212388
2018
I zamolim ih da priđu bliže,
03:46
and even closer still,
65
214430
2221
još bliže,
03:48
and while they're looking
at the work of art,
at the work of art,
66
216675
2237
i da promatrajući umjetničko djelo
03:50
they need to be asking questions
about what they see.
about what they see.
67
218936
2700
preispituju ono što vide.
03:54
And if they ask the right questions,
68
222341
1742
A ako postave prava pitanja, kao:
03:56
like, "What is this work of art?
69
224107
1618
"Što je ovo umjetničko djelo?"
03:57
Is it a painting? Is it a sculpture?
70
225749
1775
"Je li slika? Skulptura?"
03:59
What is it made of?" ...
71
227548
1150
"Od čega je načinjeno?"
04:00
they will find out
that this entire work of art
that this entire work of art
72
228722
3229
otkrit će da je ovo umjetničko djelo
04:03
is made of a wooden board,
73
231975
1744
načinjeno od drvene daske,
04:05
10,000 nails
74
233743
1629
10 000 čavala
04:07
and one unbroken piece of sewing thread.
75
235396
2606
i jedne neprekinute šivaće niti.
04:10
Now that might be
interesting to some of you,
interesting to some of you,
76
238663
2178
To će nekima od vas
možda biti zanimljivo,
možda biti zanimljivo,
ali kakve to veze ima
s poslovima koje ti ljudi obavljaju?
s poslovima koje ti ljudi obavljaju?
04:12
but what does it have to do
with the work that these people do?
with the work that these people do?
77
240865
3021
Ima, itekakve.
04:15
And the answer is everything.
78
243910
1843
04:17
Because we all interact with people
multiple times on a daily basis,
multiple times on a daily basis,
79
245777
4284
Jer svi mi više puta u danu
dolazimo u kontakt s ljudima
dolazimo u kontakt s ljudima
04:22
and we need to get better
at asking questions
at asking questions
80
250085
2406
i ključno je da naučimo propitivati
04:24
about what it is that we see.
81
252515
1812
što to točno vidimo.
04:27
Learning to frame
the question in such a way
the question in such a way
82
255420
2561
Sposobnost postavljanja pitanja
04:30
as to elicit the information
that we need to do our jobs,
that we need to do our jobs,
83
258005
3051
kojima ćemo doći do informacija
ključnih za obavljanje posla,
ključnih za obavljanje posla,
04:33
is a critical life skill.
84
261080
1775
temeljna je životna vještina.
04:35
Like the radiologist who told me
85
263664
2286
Poput radiologinje koja mi je rekla
04:37
that looking at the negative
spaces in a painting
spaces in a painting
86
265974
2500
da joj je promatranje
negativnih prostora na slikama
negativnih prostora na slikama
04:40
helped her discern
more discreet abnormalities in an MRI.
more discreet abnormalities in an MRI.
87
268498
4026
pomoglo razaznati teže uočljive
nepravilnosti na MR snimkama.
nepravilnosti na MR snimkama.
04:45
Or the police officer who said
that understanding the emotional dynamic
that understanding the emotional dynamic
88
273072
5165
Ili policajca koji je rekao mu je
razumijevanje emocionalnih odnosa
razumijevanje emocionalnih odnosa
04:50
between people in a painting
89
278261
1558
ljudi na slikama
04:51
helped him to read body language
at a domestic violence crime scene,
at a domestic violence crime scene,
90
279843
4289
pomoglo u čitanju govora tijela
u slučajevima obiteljskog nasilja
u slučajevima obiteljskog nasilja
04:56
and it enabled him to think twice
before drawing and firing his weapon.
before drawing and firing his weapon.
91
284156
5399
i potaklo ga da dvaput promisli
prije potezanja obarača.
prije potezanja obarača.
05:01
And even parents can look to see
absences of color in paintings
absences of color in paintings
92
289579
5006
I roditelji mogu, proučavajući
odsutnost boja na slikama,
odsutnost boja na slikama,
05:06
to understand that
what their children say to them
what their children say to them
93
294609
3518
shvatiti da je ono što im djeca govore
05:10
is as important as what they don't say.
94
298151
2300
jednako važno kao i ono što ne govore.
05:13
So how do I --
95
301766
1714
Dakle, kako...
05:16
how do I train to be
more visually intelligent?
more visually intelligent?
96
304472
3088
kako uvježbati vizualnu inteligenciju?
05:20
It comes down to four As.
97
308384
2277
Svodi se na četiri stavke.
05:22
Every new situation, every new problem --
98
310685
2482
U svakoj novoj situaciji,
kod svakog novog problema,
kod svakog novog problema,
05:25
we practice four As.
99
313191
1534
primjenjujemo te četiri stavke.
05:26
First, we assess our situation.
100
314749
1489
Prvo, procijenimo situaciju.
05:28
We ask, "What do we have in front of us?"
101
316262
2235
Zapitamo se:
"Što se nalazi ispred nas?"
"Što se nalazi ispred nas?"
05:30
Then, we analyze it.
102
318521
1538
Zatim je analiziramo.
05:32
We say, "What's important?
103
320083
1325
Pitamo: "Što je važno?"
05:33
What do I need? What don't I need?"
104
321432
1732
"Što mi treba? Što mi ne treba?"
05:35
Then, we articulate it in a conversation,
in a memo, in a text, in an email.
in a memo, in a text, in an email.
105
323188
3766
Zatim to artikuliramo,
u razgovoru, dopisu, tekstu, e-mailu.
u razgovoru, dopisu, tekstu, e-mailu.
05:38
And then, we act: we make a decision.
106
326978
2599
Konačno, djelujemo: donesemo odluku.
05:42
We all do this multiple times a day,
107
330461
2358
Svi ovo činimo više puta u danu,
05:44
but we don't realize what a role
seeing and looking plays
seeing and looking plays
108
332843
3644
ali ne shvaćamo ulogu
promatranja i viđenja
promatranja i viđenja
05:48
in all of those actions,
109
336511
1579
u svim tim koracima,
05:50
and how visual intelligence
can really improve everything.
can really improve everything.
110
338114
3664
niti kako vizualna inteligencija
može sve poboljšati.
može sve poboljšati.
05:54
So recently, I had a group
of counterterrorism officials
of counterterrorism officials
111
342625
2666
Nedavno sam dovela grupu
protuterorističkih službenika
protuterorističkih službenika
05:57
at a museum in front of this painting.
112
345315
1959
u muzej pred ovu sliku.
05:59
El Greco's painting,
"The Purification of the Temple,"
"The Purification of the Temple,"
113
347298
3430
El Grecovu sliku
"Krist tjera trgovce iz hrama",
"Krist tjera trgovce iz hrama",
06:02
in which Christ, in the center,
in a sweeping and violent gesture,
in a sweeping and violent gesture,
114
350752
4087
na kojoj Krist, u središtu,
žestokim potezom ruke
žestokim potezom ruke
06:06
is expelling the sinners
from the temple of prayer.
from the temple of prayer.
115
354863
2907
izbacuje grešnike iz hrama.
06:10
The group of counterterrorism officials
had five minutes with that painting,
had five minutes with that painting,
116
358321
3611
Protuteroristički službenici
imali su samo pet minuta
imali su samo pet minuta
06:13
and in that short amount of time,
they had to assess the situation,
they had to assess the situation,
117
361956
3912
da na slici procijene situaciju,
06:17
analyze the details,
118
365892
1690
analiziraju detalje,
06:19
articulate what, if anything,
119
367606
1692
artikuliraju što bi, ako išta,
06:21
they would do if they were
in that painting.
in that painting.
120
369322
2523
učinili da se nalaze ondje.
06:25
As you can imagine,
observations and insights differed.
observations and insights differed.
121
373329
3400
Kao što možete zamisliti,
zaključci i mišljenja razlikovali su se.
zaključci i mišljenja razlikovali su se.
06:28
Who would they talk to?
122
376753
1151
Kome bi se obratili?
06:29
Who would be the best witness?
123
377928
1506
Tko bi bio najbolji svjedok?
06:31
Who was a good potential witness?
124
379458
1586
Dobri potencijalni svjedoci?
06:33
Who was lurking?
125
381068
1151
Tko se kreće sumnjivo?
06:34
Who had the most information?
126
382243
1400
Tko ima najviše informacija?
06:36
But my favorite comment
came from a seasoned cop
came from a seasoned cop
127
384131
3472
Meni najdraži komentar
dao je iskusan policajac
dao je iskusan policajac
06:39
who looked at the central figure and said,
128
387627
2115
koji je pogledao središnji lik i rekao:
"Vidite onoga u ružičastom?"
06:41
"You see that guy in the pink?" --
129
389766
1635
06:43
referring to Christ --
130
391425
1230
misleći na Krista,
06:44
he said, "I'd collar him,
he's causing all the trouble."
he's causing all the trouble."
131
392679
2642
"Njega bih priveo, on je sve zakuhao."
(Smijeh)
06:47
(Laughter)
132
395345
3128
06:50
So looking at art gives us a perfect
vehicle to rethink how we solve problems
vehicle to rethink how we solve problems
133
398497
5397
Dakle, promatranjem umjetničkih djela
otkrivamo nove načine rješavanja problema
otkrivamo nove načine rješavanja problema
06:55
without the aid of technology.
134
403918
1642
bez pomoći tehnologije.
06:57
Looking at the work
of Felix Gonzalez-Torres,
of Felix Gonzalez-Torres,
135
405584
2683
Ako pogledate djelo
Felixa Gonzaleza-Torresa,
Felixa Gonzaleza-Torresa,
07:00
you see two clocks
in perfect synchronicity.
in perfect synchronicity.
136
408291
3087
vidjet ćete dva
savršeno usklađena sata.
savršeno usklađena sata.
07:03
The hour, minute and
second hand perfectly aligned.
second hand perfectly aligned.
137
411949
4017
Kazaljke sata, minute i sekunde
savršeno usklađene.
savršeno usklađene.
07:07
They are installed side by side
and they're touching,
and they're touching,
138
415990
3302
Postavljeni su jedan pored drugoga
i dodiruju se.
i dodiruju se.
07:11
and they are entitled
"'Untitled' (Perfect Lovers)."
"'Untitled' (Perfect Lovers)."
139
419316
3078
Naziv djela je
"Bez naslova (Savršeni ljubavnici)".
"Bez naslova (Savršeni ljubavnici)".
07:15
But closer analysis makes you realize
140
423431
2112
Ali dubljom analizom shvatimo
07:17
that these are two
battery-operated clocks,
battery-operated clocks,
141
425567
3149
da ovi satovi rade na baterije,
07:20
which in turn makes you understand --
142
428740
1835
što nas vodi do spoznaje:
"Čekaj, samo malo,
07:22
"Hey, wait a minute ...
143
430599
1242
07:23
One of those batteries
is going to stop before the other.
is going to stop before the other.
144
431865
2703
jedna od baterija
potrošit će se prije druge.
potrošit će se prije druge.
07:26
One of those clocks is going
to slow down and die before the other
to slow down and die before the other
145
434592
3156
Jedan od satova usporit će
i stati prije drugoga,
i stati prije drugoga,
nakon čega djelo
više neće biti simetrično.
više neće biti simetrično.
07:29
and it's going to alter
the symmetry of the artwork."
the symmetry of the artwork."
146
437772
2483
07:33
Just articulating that thought process
147
441073
3108
Sama artikulacija tog toka misli
07:36
includes the necessity
of a contingency plan.
of a contingency plan.
148
444205
3292
vodi do potrebe za pričuvnim planom.
07:40
You need to have contingencies
for the unforeseen,
for the unforeseen,
149
448687
2680
Moramo imati pričuvne planove
za nepredviđeno,
za nepredviđeno,
07:43
the unexpected and the unknown,
150
451391
2476
neočekivano i nepoznato,
07:45
whenever and however they may happen.
151
453891
2653
kad god i kako god se
takvo što dogodi.
takvo što dogodi.
07:50
Now, using art to increase
our visual intelligence
our visual intelligence
152
458150
3597
Stoga, korištenje umjetničkih djela
za poboljšanje vizualne inteligencije
za poboljšanje vizualne inteligencije
07:53
involves planning for contingencies,
153
461771
2061
uključuje planiranje za neočekivano,
07:55
understanding the big picture
and the small details
and the small details
154
463856
2398
shvaćanje šire slike
i najsitnijih detalja,
i najsitnijih detalja,
07:58
and noticing what's not there.
155
466278
1635
i uočavanje onoga što nedostaje.
08:00
So in this painting by Magritte,
156
468399
2454
Na ovoj Magritteovoj slici,
08:02
noticing that there are no tracks
under the train,
under the train,
157
470877
3150
uočivši da ispod vlaka nema tračnica,
08:06
there is no fire in the fireplace
158
474051
2164
da nema vatre u kaminu,
08:08
and there are no candles
in the candlesticks
in the candlesticks
159
476239
2178
niti svijeća u svijećnjaku,
08:10
actually more accurately
describes the painting
describes the painting
160
478441
2817
točnije ćemo opisati sliku
08:13
than if you were to say, "Well,
there's a train coming out of a fireplace,
there's a train coming out of a fireplace,
161
481282
3515
neko kao: "Na slici je vlak
koji izlazi iz kamina
koji izlazi iz kamina
i svijećnjaci iznad njega."
08:16
and there are candlesticks on the mantle."
162
484821
2086
Isticanje onoga čega nema
možda nije naš prvi instinkt,
možda nije naš prvi instinkt,
08:18
It may sound counterintuitive
to say what isn't there,
to say what isn't there,
163
486931
2663
08:21
but it's really a very valuable tool.
164
489618
2037
ali je jako koristan alat.
08:24
When a detective who had learned
about visual intelligence
about visual intelligence
165
492398
2760
Kad je detektiv
obučen o vizualnoj inteligenciji
obučen o vizualnoj inteligenciji
pozvan na mjesto događaja
08:27
in North Carolina
166
495182
1151
08:28
was called to the crime scene,
167
496357
1476
u Sjevernoj Karolini,
na mjesto pomorske nesreće,
08:29
it was a boating fatality,
168
497857
1440
08:31
and the eyewitness told this detective
that the boat had flipped over
that the boat had flipped over
169
499321
3560
svjedoci su mu ispričali
da se brod prevrnuo,
da se brod prevrnuo,
08:34
and the occupant had drowned underneath.
170
502905
2711
a putnici se utopili ispod njega.
08:38
Now, instinctively, crime scene
investigators look for what is apparent,
investigators look for what is apparent,
171
506055
3650
Instinktivno, istražitelji traže
vidljive tragove,
vidljive tragove,
08:41
but this detective
did something different.
did something different.
172
509729
2200
ali ovaj je detektiv postupio drugačije.
08:43
He looked for what wasn't there,
which is harder to do.
which is harder to do.
173
511953
2587
Tražio je ono čega nema,
što nije lako učiniti.
što nije lako učiniti.
08:47
And he raised the question:
174
515045
1315
Zapitao se:
08:48
if the boat had really
tipped flipped over --
tipped flipped over --
175
516384
2912
ako se brod doista prevrnuo,
08:51
as the eyewitness said that it did --
176
519320
2218
kako tvrde svjedoci,
08:53
how come the papers that were kept
at one end of the boat
at one end of the boat
177
521562
2755
kako su onda papiri
spremljeni na kraju broda
spremljeni na kraju broda
08:56
were completely dry?
178
524341
1601
potpuno suhi?
08:58
Based on that one small
but critical observation,
but critical observation,
179
526900
3388
Na temelju tog malog,
ali ključnog detalja,
ali ključnog detalja,
09:02
the investigation shifted
from accidental death to homicide.
from accidental death to homicide.
180
530312
3961
tijek istrage je promijenjen
iz nesretnog slučaja na ubojstvo.
iz nesretnog slučaja na ubojstvo.
09:08
Now, equally important
to saying what isn't there
to saying what isn't there
181
536257
2640
Nadalje, jednako je važna i sposobnost
09:10
is the ability to find visual connections
where they may not be apparent.
where they may not be apparent.
182
538921
4619
pronalaska vizualnih poveznica
koje nisu očite na prvi pogled.
koje nisu očite na prvi pogled.
09:16
Like Marie Watt's totem pole of blankets.
183
544442
3052
Poput totemskog stupa
od prekrivača Marie Watt.
od prekrivača Marie Watt.
09:19
It illustrates that finding hidden
connections in everyday objects
connections in everyday objects
184
547518
4084
Dokaz je to da pronalazak skrivenih veza
u svakodnevnim predmetima
u svakodnevnim predmetima
09:23
can resonate so deeply.
185
551626
1731
može ostaviti dubok dojam.
09:25
The artist collected blankets
from all different people
from all different people
186
553796
2681
Umjetnica je prikupila prekrivače
od različitih ljudi
od različitih ljudi
09:28
in her community,
187
556501
1468
u svojoj zajednici
09:29
and she had the owners
of the blankets write, on a tag,
of the blankets write, on a tag,
188
557993
3254
i zamolila vlasnike da na papiriće zapišu
09:33
the significance of
the blanket to the family.
the blanket to the family.
189
561271
2544
značaj tog prekrivača za njihovu obitelj.
09:36
Some of the blankets
had been used for baby blankets,
had been used for baby blankets,
190
564448
2665
Nekima od njih prekrivale su se bebe,
09:39
some of them had been used
as picnic blankets,
as picnic blankets,
191
567137
2200
neki su korišteni za piknike,
09:41
some of them had been used for the dog.
192
569361
2412
neki za pse.
09:44
We all have blankets in our homes
193
572386
2806
Svi u svojim kućama imamo prekrivače
09:47
and understand the significance
that they play.
that they play.
194
575216
2551
i shvaćamo njihovu važnost.
09:50
But similarly, I instruct new doctors:
195
578704
2341
Na isti način upućujem mlade liječnike
09:53
when they walk into a patient's room,
196
581069
1896
da, ušavši u pacijentovu sobu,
09:54
before they pick up that medical chart,
197
582989
3192
prije nego u ruke uzmu
pacijentov karton,
pacijentov karton,
09:58
just look around the room.
198
586205
1802
pogledaju oko sebe.
10:00
Are there balloons or cards,
199
588031
2295
Ima li balona ili čestitki?
10:02
or that special blanket on the bed?
200
590350
2212
Posebnog prekrivača na krevetu?
10:05
That tells the doctor there's a connection
to the outside world.
to the outside world.
201
593471
3700
To liječniku ukazuje na
poveznicu s vanjskim svijetom.
poveznicu s vanjskim svijetom.
10:09
If that patient has someone
in the outside world
in the outside world
202
597195
3697
Ako pacijent ima nekoga izvan bolnice
10:12
to assist them and help them,
203
600916
1913
tko će mu pripomoći i pružiti ruku,
10:14
the doctor can implement the best care
with that connection in mind.
with that connection in mind.
204
602853
4364
s tim u vidu, liječnik može
pripisati najprikladniju terapiju.
pripisati najprikladniju terapiju.
10:20
In medicine, people
are connected as humans
are connected as humans
205
608075
3186
U medicini pojedinci
stupaju u kontakt kao ljudi,
stupaju u kontakt kao ljudi,
10:23
before they're identified
as doctor and patient.
as doctor and patient.
206
611285
3232
prije nego što su obilježeni
kao liječnik i pacijent.
kao liječnik i pacijent.
10:27
But this method of enhancing perception --
207
615699
2555
Ali ova metoda poboljšavanja percepcije
10:30
it need not be disruptive,
208
618278
1478
ne mora biti smetnja
10:31
and it doesn't necessitate
an overhaul in looking.
an overhaul in looking.
209
619780
2800
i ne podrazumijeva
potpunu promjenu načina gledanja.
potpunu promjenu načina gledanja.
10:35
Like Jorge Méndez Blake's sculpture
of building a brick wall
of building a brick wall
210
623173
3969
Skulptura Jorgea Méndeza Blakea,
zid od opeke podignut
nad Kafkinom knjigom "Dvorac",
nad Kafkinom knjigom "Dvorac",
10:39
above Kafka's book "El Castillo"
211
627166
2834
10:42
shows that more astute observation
can be subtle and yet invaluable.
can be subtle and yet invaluable.
212
630024
4835
dokazuje da pronicljivo opažanje
može biti suptilno, ali neprocjenjivo.
može biti suptilno, ali neprocjenjivo.
10:47
You can discern the book,
213
635835
1778
Vidi se knjiga
10:49
and you can see
how it disrupted the symmetry
how it disrupted the symmetry
214
637637
2326
i vidi se narušena simetrija opeka
10:51
of the bricks directly above it,
215
639987
2351
točno iznad nje,
10:54
but by the time you get
to the end of the sculpture,
to the end of the sculpture,
216
642362
2476
ali kad dođete do kraja skulpture,
10:56
you can no longer see the book.
217
644862
1808
više ne vidite knjigu.
10:59
But looking at the work of art
in its entirety,
in its entirety,
218
647108
3120
Ali kad pogledom u cijelosti
obuhvatite umjetničko djelo,
obuhvatite umjetničko djelo,
11:02
you see that the impact
of the work's disruption on the bricks
of the work's disruption on the bricks
219
650252
4280
vidite da je utjecaj
narušenog niza opeka
narušenog niza opeka
11:06
is nuanced and unmistakable.
220
654556
2308
suptilan, ali bjelodan.
11:09
One thought,
221
657529
1397
Jedna misao,
11:10
one idea,
222
658950
1662
jedna ideja,
11:12
one innovation can alter an approach,
223
660636
3662
jedna inovacija,
može promijeniti pristup,
može promijeniti pristup,
11:16
change a process
224
664322
1530
izmijeniti proces
11:17
and even save lives.
225
665876
1894
pa i spasiti život.
11:20
I've been teaching visual intelligence
for over 15 years,
for over 15 years,
226
668599
3753
Već više od 15 godina
poučavam o vizualnoj inteligenciji
poučavam o vizualnoj inteligenciji
11:24
and to my great amazement
and astonishment --
and astonishment --
227
672376
3216
i na moje veliko iznenađenje i čuđenje,
11:27
to my never-ending astonishment
and amazement,
and amazement,
228
675616
2776
na moje beskrajno čuđenje i iznenađenje,
11:30
I have seen that looking at art
with a critical eye
with a critical eye
229
678416
3528
uvjerila sam se da kritički pogled
na umjetnička djela
na umjetnička djela
11:33
can help to anchor us in our world
of uncharted waters,
of uncharted waters,
230
681968
3412
pomaže nam u pronalasku oslonca
u našem nepredvidljivom svijetu,
u našem nepredvidljivom svijetu,
11:37
whether you are a paramilitary trooper,
231
685404
2239
bilo da ste vojnik
u paravojnim postrojbama,
u paravojnim postrojbama,
11:39
a caregiver, a doctor or a mother.
232
687667
2949
njegovatelj, liječnica ili majka.
11:43
Because let's face it, things go wrong.
233
691156
2574
Jer, budimo iskreni,
stvari znaju poći po krivu.
stvari znaju poći po krivu.
11:46
(Laughter)
234
694678
1001
(Smijeh)
11:47
Things go wrong.
235
695703
1210
Stvari pođu po krivu.
11:48
And don't misunderstand me,
236
696937
1347
Nemojte me krivo shvatiti,
11:50
I'd eat that doughnut in a minute.
237
698308
1647
pojela bih tu krafnu bez oklijevanja,
11:51
(Laughter)
238
699979
1058
(Smijeh)
11:53
But we need to understand the consequences
of what it is that we observe,
of what it is that we observe,
239
701061
4645
ali moramo razumjeti
posljedice primijećenog
posljedice primijećenog
11:57
and we need to convert observable details
into actionable knowledge.
into actionable knowledge.
240
705730
4371
i primijećene detalje
pretvoriti u primjenjivo znanje.
pretvoriti u primjenjivo znanje.
12:02
Like Jennifer Odem's sculpture
of tables standing sentinel
of tables standing sentinel
241
710918
3995
Poput skulptura Jennifer Odem,
stolova koji poput stražara
stolova koji poput stražara
12:06
on the banks of the Mississippi River
242
714937
2052
stoje na obali rijeke Mississippi
12:09
in New Orleans,
243
717013
1418
u New Orleansu,
12:10
guarding against the threat
of post-Katrina floodwaters
of post-Katrina floodwaters
244
718455
3215
podignuti nakon uragana Katrina,
štite od opasnih poplavnih voda
štite od opasnih poplavnih voda
12:13
and rising up against adversity,
245
721694
2785
i odupiru se nedaćama,
12:16
we too have the ability
to act affirmatively
to act affirmatively
246
724503
2849
i mi imamo mogućnost
afirmativno djelovati
afirmativno djelovati
12:19
and affect positive change.
247
727376
1787
i potaknuti pozitivne promjene.
12:21
I have been mining the world of art
248
729923
2298
U svijetu umjetnosti tražim materijal
12:24
to help people across
the professional spectrum
the professional spectrum
249
732245
3053
da pomognem ljudima svih zanimanja
12:27
to see the extraordinary in the everyday,
250
735322
2684
da vide neobično u svakodnevnom,
12:30
to articulate what is absent
251
738030
2411
artikuliraju što nedostaje
12:33
and to be able to inspire
creativity and innovation,
creativity and innovation,
252
741727
3393
te potiču kreativnost i inovaciju,
12:37
no matter how small.
253
745144
1461
koliko god neznatne bile.
12:38
And most importantly,
254
746629
1559
I najvažnije,
12:40
to forge human connections
where they may not be apparent,
where they may not be apparent,
255
748212
3800
da grade međuljudske odnose
koji možda nisu na prvi pogled očiti,
koji možda nisu na prvi pogled očiti,
12:44
empowering us all to see our work
and the world writ large
and the world writ large
256
752036
4873
potičući sve nas da gledamo
na svoj posao i na svijet općenito
na svoj posao i na svijet općenito
12:48
with a new set of eyes.
257
756933
1488
iz nove perspektive.
12:50
Thank you.
258
758879
1151
Hvala.
12:52
(Applause)
259
760054
6223
(Pljesak)
ABOUT THE SPEAKER
Amy Herman - Visual educatorBy showing people how to look closely at painting, sculpture and photography, Amy Herman helps them hone their visual intelligence to recognize the most pertinent and useful information as well as recognize biases that impede decision making.
Why you should listen
Amy Herman is a lawyer and art historian who uses works of art to sharpen observation, analysis and communication skills. She developed her Art of Perception seminar in 2000 to improve medical students' observation and communication skills with their patients when she was the head of education at The Frick Collection in New York City. She subsequently adapted the program for a wide range of professionals and leads sessions internationally for the New York City Police Department, the FBI, the French National Police, the Department of Defense, Interpol, the State Department, Fortune 500 companies, first responders, the military and the intelligence community. In her highly participatory presentation, she demonstrates the relevance of visual literacy across the professional spectrum and how the analysis of works of art affords participants in her program an innovative way to refresh their sense of critical inquiry and reconsider the skills necessary for improved performance and effective leadership. The program has been featured in the New York Times, The Wall Street Journal, "The CBS Evening News" and Smithsonian Magazine, among others.
Herman holds an AB, a JD and an MA in art history. Her book, Visual Intelligence, was published in May 2016 and was on both the New York Times and Washington Post bestseller lists.
Amy Herman | Speaker | TED.com