TED1998
Brenda Laurel: Why not make video games for girls?
Brenda Laurel o igrama za djevojčice
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TED-ov arhivski dragulj. Na TED-u 1998., Brenda Laurel pita: Zašto sve najprodavanije video-igrice ciljaju na dječake? Provela je dvije godine istražujući svijet djevojčica (i daje nevjerojatne intervjue i fotografije) kako bi kreirala igricu koju bi djevojčice obožavale.
Brenda Laurel - Designer and theorist
Brenda Laurel has been part of several major revolutions in the way humans use computers: virtual reality, interactive narratives and some fresh approaches to gaming. Full bio
Brenda Laurel has been part of several major revolutions in the way humans use computers: virtual reality, interactive narratives and some fresh approaches to gaming. Full bio
Double-click the English transcript below to play the video.
00:12
Back in 1992, I started working for a company
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Još 1992. počela sam raditi za tvrtku
00:14
called Interval Research,
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Interval Research
00:16
which was just then being founded
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koju su tada upravo osnovali
00:18
by David Lidell and Paul Allen
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David Lidell i Paul Allen
00:20
as a for-profit research enterprise in Silicon Valley.
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kao profitirajuće istraživačko poduzeće u Silikonskoj Dolini.
00:26
I met with David
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Našla sam se s Davidom
00:28
to talk about what I might do in his company.
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kako bismo razgovarali o tome što bih ja mogla raditi u njegovoj tvrtki.
00:31
I was just coming out of a failed virtual reality business
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Upravo sam izlazila iz neuspjelog posla s virtualnom stvarnosti
00:34
and supporting myself by being on the speaking circuit
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i uzdržavala sam se javnim govorenjem
00:36
and writing books --
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i pisanjem knjiga,
00:38
after twenty years or so in the computer game industry
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nakon dvadesetak godina u industriji računalnih igara
00:41
having ideas that people didn't think they could sell.
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imajući ideje za koje su ljudi mislili da ih ne mogu prodati.
00:45
And David and I discovered
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David i ja smo otkrili
00:47
that we had a question in common,
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da imamo zajedničko pitanje
00:49
that we really wanted the answer to,
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na koje smo zaista željeli odgovor,
00:51
and that was,
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a ono je bilo:
00:53
"Why hasn't anybody built any computer games for little girls?"
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„Zašto nitko nije osnovao tvrtku za računalne igre za djevojčice?“
00:56
Why is that?
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Zašto je to tako?
00:58
It can't just be a giant sexist conspiracy.
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To ne može biti neka velika seksistička urota.
01:01
These people aren't that smart.
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Ti ljudi nisu toliko pametni.
01:04
There's six billion dollars on the table.
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Šest je milijardi dolara na stolu.
01:07
They would go for it if they could figure out how.
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Krenuli bi na njih kad bi znali kako.
01:10
So, what is the deal here?
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Dakle, u čemu je ovdje stvar?
01:12
And as we thought about our goals --
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I kako smo razmišljali o svojim ciljevima –
01:15
I should say that Interval is really a humanistic institution,
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moram reći da je Intervals jedna stvarno humanistička institucija,
01:18
in the classical sense
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u klasičnom smislu
01:21
that humanism, at its best,
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da humanizam, u svom najboljem,
01:24
finds a way to combine clear-eyed empirical research
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pronalazi način kako kombinirati jasno empirijsko istraživanje
01:27
with a set of core values
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s temeljnim vrijednostima
01:30
that fundamentally love and respect people.
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kojima je u korijenu ljubav i poštivanje ljudi.
01:33
The basic idea of humanism
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Temeljna ideja humanizma
01:36
is the improvable quality of life;
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je rast kvalitete života;
01:39
that we can do good things,
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da možemo raditi dobre stvari,
01:41
that there are things worth doing
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da postoje stvari koje vrijedi raditi
01:43
because they're good things to do,
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jer su dobre
01:45
and that clear-eyed empiricism
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i da nam bistro empirijsko gledanje
01:47
can help us figure out how to do them.
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može pomoći otkriti način kako ih raditi.
01:50
So, contrary to popular belief,
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Dakle, suprotno uvriježenom mišljenju,
01:52
there is not a conflict of interest between empiricism and values.
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ne postoji sukob interesa između empirizma i vrijednosti.
01:57
And Interval Research is kind of the living example
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Interval Research je na neki način živi primjer
02:00
of how that can be true.
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kako to može biti istina.
02:02
So David and I decided to go find out,
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Tako smo David i ja odlučili otkriti,
02:04
through the best research we could muster,
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kroz najbolja istraživanja koja smo mogli prikupiti,
02:06
what it would take to get a little girl
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što bi moglo navesti djevojčicu
02:09
to put her hands on a computer,
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da stavi svoje ruke na računalo,
02:11
to achieve the level of comfort and ease with the technology
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da dođe do razine ugodnosti i lakoće s tehnologijom
02:14
that little boys have because they play video games.
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koju dječaci imaju jer igraju video igrice.
02:17
We spent two and a half years conducting research;
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Proveli smo dvije i pol godine vodeći istraživanje;
02:20
we spent another year and a half in advance development.
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proveli smo još jednu godinu i pol u unaprjeđivanju razvoja.
02:24
Then we formed a spin-off company.
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Zatim smo formirali novu tvrtku u već postojećoj franšizi.
02:27
In the research phase of the project at Interval,
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U istraživačkoj fazi projekta u Intervalu,
02:31
we partnered with a company called Cheskin Research,
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bili smo partneri s tvrtkom Cheskin Research,
02:34
and these people -- Davis Masten and Christopher Ireland --
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a ti ljudi – David Masten i Christopher Ireland –
02:38
changed my mind entirely about what market research was
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promijenili su potpuno moj način razmišljanja o tome što je tržišno istraživanje
02:41
and what it could be.
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i što bi ono moglo biti.
02:42
They taught me how to look and see,
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Naučili su me gledati i vidjeti
02:45
and they did not do the incredibly stupid thing
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i nikada nisu radili nevjerojatno glupe stvari
02:48
of saying to a child,
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kao što je govorenje djetetu:
02:50
"Of all these things we already make you,
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„Od ovih stvari koje smo već napravili za tebe,
02:52
which do you like best?" --
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koja ti se najviše sviđa?“ –
02:53
which gives you zero answers that are usable.
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što daje nula iskoristivih odgovora.
02:55
So, what we did for the first two and a half years
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Ono što smo napravili u prve dvije i pol godine
02:58
was four things:
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četiri su stvari:
03:00
We did an extensive review of the literature
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napravili smo opsežan pregled literature
03:03
in related fields, like cognitive psychology,
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iz srodnih područja kao što je kognitivna psihologija,
03:05
spatial cognition, gender studies,
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prostorna spoznaja, studije o spolovima,
03:07
play theory, sociology, primatology.
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teorija igranja, sociologija, primatologija.
03:10
Thank you Frans de Waal, wherever you are,
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Hvala vama, Frans de Waal, gdje god da jeste,
03:12
I love you and I'd give anything to meet you.
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volim vas i dat ću sve da vas upoznam.
03:15
After we had done that with a pretty large team of people
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Nakon što smo to napravili s prilično velikim timom ljudi
03:18
and discovered what we thought the salient issues were
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i otkrili ono što smo smatrali da su glavna pitanja/ problemi
03:21
with girls and boys and playing --
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u vezi s djevojčicama, dječacima i igranjem –
03:24
because, after all, that's really what this is about --
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jer, na kraju krajeva, o tome se ovdje i radi –
03:27
we moved to the second phase of our work,
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prešli smo na drugu fazu našega rada
03:29
where we interviewed adult experts
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gdje smo intervjuirali odrasle akademske stručnjake,
03:32
in academia, some of the people
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neke ljude koji su napisali literaturu
03:34
who'd produced the literature that we found relevant.
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koju smo smatrali važnom.
03:36
Also, we did focus groups with people who were on the ground with kids every day,
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Također, napravili smo fokusne skupine s ljudima koji su na terenu s djecom svaki dan
03:39
like playground supervisors. We talked to them,
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kao igrališni nadglednici. Razgovarali smo s njima,
03:41
confirmed some hypotheses and identified some serious questions
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potvrdili neke hipoteze i identificirali neka ozbiljna pitanja
03:44
about gender difference and play.
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o razlici među spolovima i igranju.
03:46
Then we did what I consider to be the heart of the work:
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Zatim smo učinili ono što sam smatrala samom srži projekta:
03:50
interviewed 1,100 children, boys and girls,
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intervjuirali smo 1100 djece, dječaka i djevojčica
03:53
ages seven to 12, all over the United States --
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između 7 i 12 godina iz cijelog SAD-a,
03:56
except for Silicon Valley, Boston and Austin
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osim iz Silicijske Doline, Bostona i Austina
03:59
because we knew that their little families would have millions of computers in them
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jer smo znali da njihove male obitelji imaju milijune računala
04:03
and they wouldn't be a representative sample.
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pa ne bi bili reprezentativan uzorak.
04:06
And at the end of those remarkable conversations
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Na kraju ovih izvanrednih razgovora
04:09
with kids and their best friends across the United States,
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s djecom i njihovim najboljim prijateljima,
04:12
after two years, we pulled together some survey data from another 10,000 children,
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nakon dvije godine, izvojili smo neke podatke istraživanja na još 1 000 djece,
04:15
drew up a set up of what we thought were the key findings of our research,
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podvukli ono što smo smatrali da su ključna otkrića našeg istraživanja
04:24
and spent another year transforming them into design heuristics,
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i proveli još jednu godinu transformirajući ih u pravila i savjete za dizajniranje
04:28
for designing computer-based products --
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proizvoda baziranih na računalima
04:31
and, in fact, any kind of products -- for little girls, ages eight to 12.
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i, zapravo, bilo kojeg proizvoda za djevojčice od 8 do 12 godina.
04:35
And we spent that time designing interactive prototypes for computer software
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Proveli smo to vrijeme dizajnirajući interaktivne prototipove za računalni software
04:40
and testing them with little girls.
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i testirajući ga s djevojčicama.
04:42
In 1996, in November, we formed the company Purple Moon
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U studenom 1996. formirali smo tvrtku Purple Moon
04:47
which was a spinoff of Interval Research,
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koja je bila suproizvod Interval Researcha,
04:49
and our chief investors were Interval Research, Vulcan Northwest,
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a naši glavni investitori bili su Interval Research, Vulcan Northwest,
04:52
Institutional Venture Partners and Allen and Company.
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Institutional Venture Partners te Allen i Company.
04:55
We launched a website on September 2nd
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Otvorili smo web-stranicu 2. rujna
04:59
that has now served 25 million pages,
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koja ima 25 milijuna podstranica
05:01
and has 42,000 registered young girl users.
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i 42 000 registriranih korisnica djevojčica.
05:06
They visit an average of one and a half times a day,
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Posjećuju je u prosjeku 1.5 puta na dan,
05:10
spend an average of 35 minutes a visit,
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provedu na njoj prosječno 35 minuta po posjetu
05:13
and look at 50 pages a visit.
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i pogledaju 50 stranica po posjetu.
05:15
So we feel that we've formed a successful online community with girls.
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Zato smatramo da smo osmislili uspješnu online zajednicu djevojčica.
05:20
We launched two titles in October --
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Lansirali smo u listopadu dva naslova:
05:22
"Rockett's New School" -- the first of a series
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„Rockettina nova škola“ – prvi u toj seriji proizvoda;
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of products -- is about a character called Rockett beginning her first day of school
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radi se o liku koji se zove Rockett koja je na početku prvoga dana
05:28
in eighth grade at a brand new place, with a blank slate,
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osmoga razreda u novome mjestu, s praznom tablicom
05:31
which allows girls to play with the question of, "What will I be like when I'm older?"
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koja omogućava djevojčicama igrati se pitanjima kao što su: „Što ću biti kad odrastem?“ ,
05:37
"What's it going to be like to be in high school or junior high school?
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„Kako će mi biti u srednjoj školi?“ ,
05:40
Who are my friends?";
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„Tko su moji prijatelji?“ ;
05:42
to exercise the love of social complexity
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sve to da bi vježbale ljubav prema socijalnoj složenosti
05:44
and the narrative intelligence that drives most of their play behavior;
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i narativnu inteligenciju koja vodi njihovo ponašanje u igri
05:48
and which embeds in it values about noticing that we have lots of choices
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i koja ugrađuje u njih vrijednost shvaćanja, da imamo puno izbora
05:54
in our lives and the ways that we conduct ourselves.
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u životu i u odabiru putova kojima ćemo ići.
05:57
The other title that we launched is called "Secret Paths in the Forest,"
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Drugi naslov je bio „Sveti putovi u šumi“
06:00
which addresses the more fantasy-oriented, inner lives of girls.
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koji je više fantastičan, okrenut unutarnjem životu djevojčica.
06:03
These two titles both showed up in the top 50 entertainment titles in PC Data --
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Oba su se ova naslova našla među najboljih 50 zabavnih naslova u PC sadržajima –
06:08
entertainment titles in PC Data
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zabavni naslovi u PC sadržajima
06:11
in December, right up there with "John Madden Football,"
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u prosincu, odmah pored „John Madden nogometa“
06:15
which thrills me to death.
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koji me oduševljava.
06:17
So, we're real,
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Dakle, mi smo stvarni
06:19
and we've touched several hundreds of thousands of little girls.
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i dotaknuli smo nekoliko stotina tisuća djevojčica.
06:23
We've made half-a-billion impressions
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Napravili smo pola milijarde dojmova
06:26
with marketing and PR for this brand, Purple Moon.
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s marketingom i PR-om za ovaj brend, Purple Moon.
06:30
Ninety-six percent of them, roughly, have been positive;
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96 posto njih, ugrubo su pozitivni,
06:33
four percent of them have been "other."
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a ostalih 4% su „ostalo“.
06:35
I want to talk about the other,
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Želim govoriti i o „ostalom“
06:37
because the politics of this enterprise, in a way,
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jer je politika ovoga poduzeća na neki način
06:40
have been the most fascinating part of it, for me.
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bila za mene najfascinantniji dio.
06:42
There are really two kinds of negative reviews that we've received.
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Postoje zapravo dvije vrste negativnih kritika koje smo primili.
06:46
One kind of reviewer is a male gamer
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Prva je kritika muškog igrača
06:50
who thinks he knows what games ought to be,
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koji smatra da zna kakve bi igre trebale biti
06:52
and won't show the product to little girls.
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i neće pokazati proizvod djevojčicama.
06:55
The other kind of reviewer is a certain flavor of feminist
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Druga je kritika feministica
06:59
who thinks they know what little girls ought to be.
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koje smatraju da znaju kakve bi djevojčice trebale biti.
07:02
And so it's funny to me that these interesting, odd bedfellows
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I zato mi je smiješno kako ove dvije zanimljive i inače suprotstavljene strane
07:08
have one thing in common:
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imaju nešto zajedničko:
07:10
they don't listen to little girls.
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ni jedni ni drugi ne slušaju djevojčice.
07:14
They haven't looked at children
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Nisu gledali na djecu
07:17
and they're certainly not demonstrating any love for them.
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i zasigurno ne pokazuju ljubav prema njima.
07:21
I'd like to play you some voices of little girls
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Pustila bih vam audio zapise glasova djevojčica
07:24
from the two-and-a-half years of research that we did --
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iz dvije i pol godine istraživanja.
07:26
actually, some of the voices are more recent.
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Zapravo, neki su glasovi i novijeg datuma.
07:28
And these voices will be accompanied by photographs
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Snimke će biti popraćene fotografijama
07:31
that they took for us of their lives,
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koje su snimile za nas o svojim životima
07:33
of the things that they value and care about.
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te o stvarima do kojih im je stalo i koje cijene.
07:35
These are pictures the girls themselves never saw, but they gave to us
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To su fotografije koje djevojčice same nisu nikada vidjele, nego su ih dale nama.
07:38
This is the stuff those reviewers don't know about and aren't listening to
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To su stvari za koje ti kritičari ne znaju i nisu čuli.
07:43
and this is the kind of research I recommend to those
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To je način istraživanja koji preporučujem onima
07:45
who want to do humanistic work.
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koji žele odraditi human posao.
07:47
Girl 1: Yeah, my character is usually a tomboy.
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Da, moj lik je obično muškobanjast.
07:49
Hers is more into boys.
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Njezin je više zainteresiran za dečke.
07:51
Girl 2: Uh, yeah.
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O, da.
07:53
Girl 1: We have -- in the very beginning of the whole game, always we do this:
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Djevojka 1: Moramo na samom početku igre učiniti ovo:
07:56
we each have a piece of paper; we write down our name, our age --
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svaka imamo komad papira; trebamo napisati svoje ime, godine,
07:59
are we rich, very rich, not rich, poor, medium, wealthy,
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jesmo li bogate, jako bogate, siromašne, srednje bogate,
08:05
boyfriends, dogs, pets -- what else -- sisters, brothers, and all those.
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imamo li dečka, psa, kućnog ljubimca, što još, sestre, braću i to.
08:12
Girl 2: Divorced -- parents divorced, maybe.
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Djevojka 2: Razvedeni, roditelji razvedeni možda.
08:16
Girl 3: This is my pretend [unclear] one.
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Djevojka 3: Ovo je moj zamišljeni (nejasno).
08:19
Girl 4: We make a school newspaper on the computer.
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Djevojka 4: Radimo školske novine na računalu.
08:21
Girl 5: For a girl's game also usually they'll have really pretty scenery
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Djevojka 5: U igrama za djevojčice obično imaju lijep krajolik
08:26
with clouds and flowers.
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s oblacima i cvijećem.
08:28
Girl 6: Like, if you were a girl and you were really adventurous and a real big tomboy,
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Djevojka 6: Naprimjer, ako si djevojčica i jako si pustolovna i muškobanjasta,
08:32
you would think that girls' games were kinda sissy.
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mislila bi da je takva igra za „curice“.
08:36
Girl 7: I run track, I played soccer,
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Djevojka 7: Ja se utrkujem, igram nogomet,
08:40
I play basketball, and I love a lot of things to do.
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košarku, volim raditi mnoge stvari.
08:43
And sometimes I feel like I can't really enjoy myself unless it's like a vacation,
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Ponekad mi se čini da zapravo ne mogu uživati osim ako mi je kao na praznicima,
08:51
like when I get Mondays and all those days off.
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kao kad dobijem slobodan ponedjeljak.
08:55
Girl 8: Well, sometimes there is a lot of stuff going on
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Djevojka 8: Pa, ponekad se mnogo stvari događa
08:58
because I have music lessons and I'm on swim team --
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jer imam sate sviranja i u plivačkom sam timu,
09:02
all this different stuff that I have to do,
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sve te različite stvari koje moram obavljati
09:05
and sometimes it gets overwhelming.
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i ponekad me to preplavi.
09:08
Girl 9: My friend Justine
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Djevojka 9: Moja pijateljica Justine
09:12
kinda took my friend Kelly, and now they're being mean to me.
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mi je nekako preotela prijateljicu Kelly i sad su zle prema meni.
09:16
Girl 10: Well, sometimes it gets annoying when your brothers and sisters,
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Djevojka 10: Pa, ponekad ide na živce kad tvoja braća i sestre,
09:19
or brother or sister, when they copy you and you get your idea first
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ili brat, ili sestra, kad te kopiraju. Ti prvi imaš ideju,
09:24
and they take your idea and they do it themselves.
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a onda ti je oni otmu i naprave sami.
09:30
Girl 11: Because my older sister, she gets everything
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Djevojka 11: Jer moja starija sestra, ona dobije sve.
09:33
and, like, when I ask my mom for something, she'll say, "No" -- all the time.
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Naprimjer, kad tražim od mame nešto i ona kaže „Ne“ – cijelo vrijeme,
09:37
But she gives my sister everything.
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ali mojoj sestri daje sve.
09:39
Brenda Laurel: I want to show you, real quickly, just a minute
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Brenda Laurel: Želim vam na brzinu pokazati, samo minutu
09:41
of "Rockett's Tricky Decision," which went gold two days ago.
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„Rockettine nezgodne odluke“ koja je postala zlatna prije dva dana.
09:44
Let's hope it's really stable.
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Nadajmo se da je stvarno stabilna.
09:47
This is the second day in Rockett's life.
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Ovo je drugi dan u Rockettinu životu.
09:50
The reason I'm showing you this
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Razlog što vam puštam to je taj
09:52
is I'm hoping that the scene that I'm going to show you will look familiar
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što se nadam da će vam se scena koju ću vam pokazati činiti i zvučati poznato
09:56
and sound familiar, now that you've listened to some girls' voices.
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sad kada ste odslušali glasove djevojčica.
09:59
And you can see how we've tried to incorporate the issues that matter to them
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Moći ćete vidjeti kako smo u igru koju smo stvorili uklopili probleme
10:04
in the game that we've created.
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koji su njima važni.
10:09
Miko: Hey Rockett! C'mere!
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Miko: Hej, Rockett! Dođi ovamo!
10:11
Rockett: Hi Miko! What's going on?
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Rockett: Hej, Miko. Što ima?
10:13
Miko: Did you hear about Nakilia's big Halloween party this weekend?
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Miko: Jesi li čula za Nakilijin veliki tulum za Noć vještica ovaj vikend?
10:16
She asked me to make sure you knew about it.
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Zamolila me da provjerim znaš li ti.
10:18
Nakilia invited Reuben too, but --
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Pozvala je također i Reubena, ali...
10:21
Rockett: But what? Isn't he coming?
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Rockett: Ali što? Zar on ne dolazi?
10:23
Miko: I don't think so.
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Miko: Mislim da ne.
10:25
I mean, I heard his band is playing at another party the same night.
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Mislim, čula sam da njegov bend svira na nekom drugom tulumu iste večeri.
10:28
Rockett: Really? What other party?
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Rockett: Stvarno? Koji drugi tulum?
10:32
Girl: Max's party is going to be so cool, Whitney.
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Djevojka: Maxov će tulum biti tako super, Whitney.
10:36
He's invited all the best people.
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Pozvao je sve najbolje ljude.
10:38
BL: I'm going to fast-forward to the decision point
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BL: Ubrzat ću do odluke
10:41
because I know I don't have a lot of time.
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jer znam da nemam još puno vremena.
10:43
After this awful event occurs, Rocket gets to decide how she feels about it.
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Nakon što se taj grozni događaj dogodi, Rockett mora odlučiti kako se osjeća u vezi toga.
10:47
Rockett: Who'd want to show up at that party anyway?
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Rockett: Ma tko bi uopće htio ići na taj tulum?
10:50
I could get invited to that party any day if I wanted to.
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Mogla sam biti pozvana na njega da sam samo htjela.
10:54
Gee, I doubt I'll make Max's best people list.
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Sumnjam da ću biti na Maxovom popisu naboljih ljudi.
10:58
BL: OK, so we're going to emotionally navigate.
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BL: U redu, a sad idemo na emocionalno putovanje.
11:00
If we were playing the game, that's what we'd do.
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Da igramo igru, to bismo sad radili.
11:02
If at any time during the game we want to learn more about the characters,
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Ako u bilo koje vrijeme dok igramo igru poželimo više saznati o likovima,
11:05
we can go into this hidden hallway,
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možemo otići u ovaj skriveni hodnik.
11:07
and I'll quickly just show you the interface.
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Pokazat ću vam nakratko sučelje.
11:10
We can, for example, go find Miko's locker
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Možemo, naprimjer, pronaći Mikin ormarić
11:15
and get some more information about her.
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i dobiti neke informacije o njoj.
11:18
Oops, I turned the wrong way.
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Ups, skrenula sam na krivu stranu.
11:20
But you get the general idea of the product.
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Ali shvaćate glavnu ideju proizvoda.
11:22
I wanted to show you the ways, innocuous as they seem,
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Htjela sam vam pokazati načine, neprimjetno kako se čini,
11:25
in which we're incorporating what we've learned about girls --
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na koje smo uklopili ono što smo naučili o djevojčicama –
11:28
their desires to experience greater emotional flexibility,
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njihovu želju da iskuse veličinu emocionalne fleksibilnosti
11:32
and to play around with the social complexity of their lives.
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i igranje sa socijalnom kompleksnošću njihovih života.
11:38
I want to make the point that what we're giving girls, I think, through this effort,
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Želim istaknuti da je ono što mi dajemo djevojčicama kroz ovaj trud
11:44
is a kind of validation,
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jesu valjanost
11:47
a sense of being seen.
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i svijest da su primijećene.
11:49
And a sense of the choices that are available in their lives.
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I svijest o izborima koje imamo u životu.
11:52
We love them.
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Mi ih volimo.
11:54
We see them.
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Mi ih vidimo.
11:56
We're not trying to tell them who they ought to be.
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Ne pokušavamo im reći tko bi trebale biti.
11:58
But we're really, really happy about who they are.
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I veoma smo sretni zbog njih.
12:01
It turns out they're really great.
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Čini se da su zaista sjajne.
12:03
I want to close by showing you a videotape
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Želim zaključiti pokazivanjem video snimke
12:07
that's a version of a future game in the Rockett series
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verzije buduće igre u seriji Rockett
12:11
that our graphic artists and design people put together,
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koju su naši grafički umjetnici i dizajneri sastavili,
12:15
that we feel would please that four percent of reviewers.
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a mi se nadamo da će zadovoljiti onih 4 posto kritičara.
12:50
"Rockett 28!"
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„Rockett 28!“
12:57
Rockett: It's like I'm just waking up, you know?
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Rockett: Kao da se tek budim, znate?
13:01
BL: Thanks.
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BL: Hvala.
ABOUT THE SPEAKER
Brenda Laurel - Designer and theoristBrenda Laurel has been part of several major revolutions in the way humans use computers: virtual reality, interactive narratives and some fresh approaches to gaming.
Why you should listen
With a PhD in theater and a focus on interactive narratives, Brenda Laurel landed in Silicon Valley at the perfect moment -- at a time when theorists and technologists were exploring new ways that our expanded computing power could link us and entertain us in ways we couldn't yet imagine. She worked as a software designer and researcher for Atari and Activision, and co-founded a telepresence company in 1990.
In 1994 she became a founding member of Paul Allen and David Liddle's Interval Research, a legendary Silicon Valley think tank studying the connection between tech and everyday life. Interval was meant to spin off profitable companies, and Laurel led one of the highest-profile spinoffs, Purple Moon, a software company devoted to making games and interactive communities for girls. In the end-of-the-'90s collapse of the CD-ROM market, Purple Moon was acquired by Mattel and killed. Laurel wrote about the experience in the monograph Utopian Entrepreneur, "a guide to doing socially positive work in the context of business."
Laurel is the chair of the Graduate Program in Design at California College of the Arts. Her paper "Designed Animism: Poetics for a New World" looks at the new field of distributed sensing and how it can help us discover patterns in nature.
Read the TED Blog's Q&A with Brenda Laurel >>
Brenda Laurel | Speaker | TED.com