TEDxPerth
Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think)
Hemiš Džoli (Hamish Jolly): Ronilačko odelo protiv napada ajkula (nije ono što mislite)
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Hemiš Džoli, okeanski plivač u Australiji, želeo je ronilačko odelo koje bi odbilo radoznale ajkule od toga da ga smatraju mogućim izvorom hrane. (Što je statistički veoma retko, ali je svakako sudbina koju vredi izbeći). U saradnji sa ekipom naučnika, on i njegovi prijatelji došli su do svežeg pristupa problemu - to nije kavez za ajkule, nije oklop od veriga, već elegantno odelo koje iskorišćava naše rastuće znanje o tome kako ajkule vide.
Hamish Jolly - Inventor, ocean swimmer
Hamish Jolly brings his entrepreneurial eye to the rare but viscerally terrifying issue of shark attacks. Full bio
Hamish Jolly brings his entrepreneurial eye to the rare but viscerally terrifying issue of shark attacks. Full bio
Double-click the English transcript below to play the video.
00:13
Scientific breakthrough,
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Naučna otkrića,
00:14
the kind that can potentially save lives,
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ona koja mogu da spasu živote,
00:17
can sometimes be lying right out in the open
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ponekad mogu da stoje
00:19
for us to discover,
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tačno ispred vaših očiju,
00:20
in the evolved, accumulated body
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u razvijenom, rastućem skupu
00:23
of human anecdote, for example,
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ljudskih anegdota, na primer,
00:25
or in the time-tested adaptations
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ili u proverenim adaptacijama
00:27
that we observe in the natural world around us.
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koje vidimo u svetu prirode oko nas.
00:31
Science starts with observation,
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Nauka počinje osmatranjem,
00:33
but the trick is to identify the patterns and signatures
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ali trik je u tome da prepoznate
šablone i potpise
šablone i potpise
00:37
that we might otherwise dismiss
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koje biste inače otpisali
00:39
as myth or coincidence,
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kao mit ili slučajnost,
00:41
isolate them, and test them with scientific rigor.
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izolujete ih i testirate
sa naučnom strogoćom.
sa naučnom strogoćom.
00:44
And when we do, the results will often surprise.
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Kada to uradite, rezultati će često
biti iznenađujući.
biti iznenađujući.
Zapadna Australija
je imala poseban problem
je imala poseban problem
00:48
Western Australia has had a particular problem
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00:50
with shark attacks over the last three years,
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u protekle tri godine
sa napadima ajkula,
sa napadima ajkula,
00:54
unfortunately and tragically culminating
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koji je nažalost doveo
do tragičnog bilansa
do tragičnog bilansa
00:56
in five fatal shark attacks in a 10-month period
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od pet smrtonosnih napada ajkula
u periodu od 10 meseci
u periodu od 10 meseci
00:59
during that time.
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tokom tog vremena.
01:01
But Western Australia is not alone in this.
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Ali ovo se ne dešava samo
u zapadnoj Australiji.
u zapadnoj Australiji.
01:03
The incident of shark engagements on humans
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Broj napada ajkula na ljude
01:06
is escalating worldwide.
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raste širom sveta.
01:08
And so it's not surprising, perhaps,
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Onda možda ne iznenađuje
01:10
that in July of this year,
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da je u julu ove godine
01:11
Shark Attack Mitigation Systems in collaboration
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Sistem za smanjenje napada ajkula
u saradnji
u saradnji
01:14
with the University of Western
Australia Oceans Institute
Australia Oceans Institute
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sa Institutom za okeane
Univerziteta u zapadnoj Australiji
Univerziteta u zapadnoj Australiji
01:17
made an announcement which captured the attention
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najavio nešto što je privuklo pažnju
01:20
of the worldwide media and of ocean users
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svetskih medija i ljubitelja okeana
01:22
worldwide,
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širom sveta,
01:24
and that was around the development of technology
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a ticalo se razvoja tehnologije
01:25
to mitigate or reduce the risk of shark attack
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za smanjenje rizika od napada ajkula
01:28
based on the science of what sharks can see.
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na osnovu nauke o tome
šta ajkule mogu da vide.
šta ajkule mogu da vide.
01:31
And I have for you today
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Za vas danas imam
01:33
the story of that journey,
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priču o tom putovanju,
01:35
but also the notion that science can be
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ali i ideju da nauka može biti
01:37
as powerful as a translator
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jednako moćan prevodilac
01:39
as it can be for invention.
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koliko i izumitelj.
01:43
When we began this process,
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Kada smo započeli ovaj proces,
01:45
we were looking, it was about three years ago,
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tražili smo, to je bilo
pre oko tri godine,
pre oko tri godine,
01:48
and we'd just had the first two fatal shark attacks
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i desila su se prva dva
smrtonosna napada ajkule
smrtonosna napada ajkule
01:51
in Western Australia,
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u zapadnoj Australiji,
01:53
and by chance, in a previous role,
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i sticajem okolnosti, na prethodnom poslu
01:55
I happened to be having dinner with Harry Butler.
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večerao sam sa Harijem Batlerom.
01:58
Now Harry Butler, who most Australians
would know is a famous naturalist,
would know is a famous naturalist,
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Hari Batler, koga većina Australijanaca
zna kao čuvenog prirodnjaka,
zna kao čuvenog prirodnjaka,
02:02
had spent a lot of time in the marine environment.
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proveo je dosta vremena
u morskom okruženju.
u morskom okruženju.
02:04
Harry Butler is a precursor, if you like,
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Rekao bih da je Hari Batler
02:06
to the late Steve Irwin.
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prethodnik pokojnog Stiva Irvina.
02:08
When I asked him about
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Kada sam ga pitao
02:09
what the solution to the problem might be,
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šta bi moglo biti rešenje problema,
odgovor je bio prilično iznenađujući.
02:13
the answer was quite surprising.
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Rekao je: "Uzmite crno odelo za ronjenje,
02:14
He said, "Take a black wetsuit,
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02:16
band it in yellow stripes like a bumblebee,
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uvežite ga u žute pruge poput pčele
02:19
and you'll be mimicking the warning systems
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i imitiraćete sisteme uzbune
02:21
of most marine species."
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većine morskih stvorenja."
02:23
I didn't think about that much at the time,
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Tada nisam previše razmišljao o tome,
02:25
and it wasn't until the next three
fatal shark attacks happened,
fatal shark attacks happened,
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i tek kada su se desila
naredna tri napada ajkula,
naredna tri napada ajkula,
02:29
and it caused me to think,
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počeo sam da razmišljam,
02:30
maybe there's some merit to this idea.
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možda ima nečega u ovoj ideji.
02:33
And I turned to the web
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Okrenuo sam se internetu
02:34
to see if there might be some clues.
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da vidim da li ima nekakvih naznaka.
02:36
And it turns out the web is awash
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Ispostavilo se da je internet krcat
02:39
with this sort of evidence that supports
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dokazima koji idu u prilog
02:41
this sort of thinking.
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ovakvom razmišljanju.
02:42
So biologically, there are plenty of species
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Biološki, postoji dosta vrsta
02:44
that display banding or patterns, warning patterns,
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koje imaju kontrastne boje
ili šablone za uzbunu,
ili šablone za uzbunu,
02:47
to either be cryptical in the water
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kako bi ili bile tajnovite u vodi
02:49
or warn against being attacked,
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ili upozoravale druge da ih ne napadnu,
02:51
not the least of which is the pilot fish
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gde je jedna od najčešćih riba pratibrod
02:53
which spends a big slab of its life
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koja provodi velik deo svog života
02:56
around the business end of a shark.
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u okolini opasnog dela ajkule.
02:58
On the human side, Walter Starck, an oceanographer,
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Kod ljudi, Volter Stark, okeanograf,
03:01
has been painting his wetsuit since the 1970s,
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farbao je svoje odelo za ronjenje
od 1970-ih godina,
od 1970-ih godina,
03:04
and anthropologically,
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i antropološki,
03:05
Pacific island tribes painted themselves in bands
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plemena sa ostrva u Tihom okeanu
su se farbala u štrafte
su se farbala u štrafte
03:09
in a sea snake ceremony
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u ceremoniji morskih zmija
03:11
to ward off the shark god.
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kako bi oterala boga ajkula.
03:13
So what's going on here?
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Šta se ovde dešava?
03:15
Is this an idea lying wide out in the open
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Da li je ovo ideja koja stoji pred nama
03:18
for us to consider and define?
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da je uzmemo u obzir i definišemo?
03:21
We know that sharks use a range of sensors
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Znamo da ajkule koriste niz senzora
03:25
when they engage, particularly for attack,
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kada se kreću, naročito tokom napada
03:29
but the sight sensor is the one that they use
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ali koriste čulo vida
03:31
to identify the target, and particularly
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da identifikuju metu, naročito
03:32
in the last number of meters before the attack.
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u poslednjih nekoliko metara
pre napada.
pre napada.
03:36
It makes sense to pay attention
to the biological anecdote
to the biological anecdote
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Ima smisla da se obrati pažnja
na biološku anegdotu
na biološku anegdotu
03:39
because that's time-tested evolution
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jer je to proverena evolucija
03:41
over many millennia.
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kroz milenijume.
03:43
But isn't human anecdote also an evolution of sorts,
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Ali zar nisu i ljudske anegdote
jedna vrsta evolucije,
jedna vrsta evolucije,
03:47
the idea that there's a kernel of truth
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ideja da postoji zrno istine
03:48
thought to be important,
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koja je bitna,
03:50
passed down from generation to generation,
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koja se prenosi s kolena na koleno,
03:53
so that it actually ends up shaping human behavior?
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tako da na kraju zapravo
oblikuje ljudsko ponašanje?
oblikuje ljudsko ponašanje?
03:57
I wanted to test this idea.
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Želeo sam da isprobam ovu ideju.
Želeo sam da dodam malo nauke
03:58
I wanted to put some science
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03:59
to this anecdotal evidence,
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u ove dokaze iz anegdota,
jer ukoliko bi nauka mogla
da podrži ovu zamisao,
da podrži ovu zamisao,
04:02
because if science could support this concept,
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04:04
then we might have at least part of the solution
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onda bismo možda imali
makar deo rešenja za napade ajkula,
makar deo rešenja za napade ajkula,
04:06
to shark attack right under our very nose.
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koje nam se nalazi pred nosevima.
Kako bih to uradio,
bili su mi potrebni stručnjaci
bili su mi potrebni stručnjaci
04:09
To do that, I needed some experts
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04:11
in shark vision and shark neurology,
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za vid i neurologiju ajkula,
i još jednom je pretraga po celom svetu
04:13
and a worldwide search, again,
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04:14
led to the University of W.A.
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dovela do Univerziteta
zapadne Australije,
zapadne Australije,
04:16
on the doorstep here, with the Oceans Institute.
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zajedno sa Institutom za okeane.
04:18
And professor Nathan Hart and his team
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Profesor Nejtan Hart i njegov tim
04:21
had just written a paper which tells us,
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su baš tad napisali rad koji nam povrđuje
04:23
confirms that predatory sharks see
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da ajkule napadači vide
04:26
in black and white, or grayscale.
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u crno-beloj slici.
Pozvao sam Nejtana u vezi sa ovom idejom,
04:29
So I called up Nathan,
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04:31
a little bit sheepishly, actually, about this idea
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zapravo pomalo bojažljivo,
da bismo mogli da iskoristimo
ove šablone i oblike
ove šablone i oblike
04:32
that maybe we could use these patterns and shapes
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04:34
to produce a wetsuit to try and
mitigate the risk of shark attack,
mitigate the risk of shark attack,
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kako bismo napravli odelo
da smanjimo rizik od napada ajkule,
da smanjimo rizik od napada ajkule,
i na svu sreću, mislio je da je to
bila dobra ideja.
bila dobra ideja.
04:38
and fortunately, he thought that was a good idea.
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04:40
So what ensued is a collaborative bit of research
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Sledilo je istraživanje u saradnji
04:42
supported by the West Australian State Government.
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koje je podržala vlada
pokrajine zapadne Australije.
pokrajine zapadne Australije.
04:45
And we did three key things.
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Učinili smo tri ključne stvari.
04:48
The first is that we mapped the characteristics,
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Prvo smo zapisali karakteristike,
04:50
the physical characteristics of the eyes
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fizičke karakterstike očiju
04:52
of the three main predatory sharks,
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tri glavne ajkule napadača,
04:54
so the great white, tiger and bull shark.
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velike bele, tigraste i Zambezi ajkule.
04:58
We did that genetically
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To smo uradili genetski
05:00
and we did that anatomically.
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i anatomski.
05:02
The next thing we did was to understand,
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Zatim smo pokušali da shvatimo,
koristeći kompjutersko modeliranje,
05:04
using complex computer modeling,
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05:06
what that eye can see
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šta oči mogu da vide
05:08
at different depths, distances,
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na različtim dubinama, rastojanjima,
05:10
light conditions, and water clarity in the ocean.
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svetlosnim uslovima
i čistoći vode u okeanu.
i čistoći vode u okeanu.
Odatle smo mogli da utvrdimo
05:14
And from there, we were able to pinpoint
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05:15
two key characteristics:
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dve ključne karakteristike:
05:17
what patterns and shapes would present the wearer
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koji šabloni ili oblici osobu
koja nosi odelo predstavljaju
koja nosi odelo predstavljaju
05:20
as hidden or hard to make out in the water, cryptic,
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kao skrivenu ili teško vidljivu
u okeanu, zagonetnu
u okeanu, zagonetnu
i koji šabloni ili oblici mogu da daju
05:23
and what patterns and shapes might provide
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05:25
the greatest contrast but provide the greatest
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najveći kontrast ali i najveći
05:27
breakup of profile
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prekid profila,
05:29
so that that person wasn't confused for shark prey
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tako da tu osobu ajkula
ne bi zamenila za plen
ne bi zamenila za plen
05:33
or shark food.
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ili hranu za ajkule.
05:35
The next thing we needed to do was to convert this
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Onda smo morali da ovo preinačimo
05:37
into wetsuits that people might actually wear,
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u odela koja bi ljudi zaista nosili,
05:40
and to that end, I invited Ray Smith,
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pa sam pozvao Reja Smita,
05:42
a surfer, industrial designer, wetsuit designer,
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surfera, industrijskog dizajnera,
dizajnera odela za ronjenje,
dizajnera odela za ronjenje,
to je zapravo čovek koji je osmislio
prvobitni logo za Quiksilver,
prvobitni logo za Quiksilver,
05:46
and in fact the guy that designed
the original Quiksilver logo,
the original Quiksilver logo,
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05:48
to come over and sit with the science team
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kako bi svratio i našao se
s naučnim timom
s naučnim timom
05:50
and interpret that science
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i tu nauku pretočio
u estetski podesna odela za ronjenje
koja bi ljudi zapravo nosili.
koja bi ljudi zapravo nosili.
05:54
into aesthetic wetsuits that
people might actually wear.
people might actually wear.
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05:57
And here's an example of one of the first drawings.
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Evo primera jednog od prvih crteža.
06:00
So this is what I call a "don't eat me" wetsuit.
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Ovo zovem odelom "nemoj me pojesti".
06:03
So this takes that banding idea,
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Ovde je uzeta ideja štrafti,
06:07
takes that banding idea, it's highly visible,
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veoma je vidljivo,
06:09
provides a highly disruptive profile,
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daje profil koji remeti ajkulu
06:11
and is intended to prevent the shark
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i namera je da se spreči da ajkula
06:13
from considering that you would be ordinary food,
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pomisli da ste obična hrana,
06:16
and potentially even create confusion for the shark.
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i možda je čak i zbuni.
06:19
And this one's configured to go with a surfboard.
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Ovo je smišljeno da ide
sa daskom za surfovanje.
sa daskom za surfovanje.
06:23
You can see that dark, opaque panel on the front,
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Vidite tu tamnu, neprozirnu
ploču na prednjem delu,
ploču na prednjem delu,
06:26
and it's particularly better for the surface,
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naročito je bolja za površinu,
06:28
where being backlit and providing a silhouette
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kada je problematično što imate
pozadinsko osvetljenje
pozadinsko osvetljenje
06:31
is problematic.
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i bacate senku.
06:33
Second iteration is the cryptic wetsuit,
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Druga izvedba je zagonetno odelo,
ono koje pokušava da sakrije onoga
06:36
or the one which attempts to hide the wearer
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06:37
in the water column.
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ko ga nosi u vodi.
06:39
There are three panels on this suit,
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Postoje tri dela na ovom odelu,
06:41
and in any given conditions,
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i u bilo kojim uslovima,
06:42
one or more of those panels
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jedan ili više ovih delova
06:43
will match the reflective spectra of the water
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će se podudarati
sa spektrom odbijanja vode
sa spektrom odbijanja vode
06:46
so as to disappear fully or partially,
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tako da nestane delimično ili potpuno,
06:49
leaving the last panel or panels
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kako bi preostali delovi
06:51
to create a disruptive profile in the water column.
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stvorili profil u vodi koji nije potpun.
06:54
And this one's particularly well-suited
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Ovo je naročito zgodno
06:56
to the dive configuration,
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za konfiguraciju ronjenja,
06:58
so when you're deeper under the water.
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kada ste duboko pod vodom.
07:01
So we knew that we had
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Znali smo da smo imali
07:03
some really solid science here.
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veoma ozbiljnu nauku.
07:05
We knew, if you wanted to stand out,
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Znali smo da nam trebaju pruge
ako želimo da se ističemo,
07:07
you needed to look stripy,
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07:08
and we knew if you wanted to be cryptic,
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a ako želimo da budemo zagonetni,
07:09
you needed to look like this.
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moramo da izgledamo ovako.
07:11
But the acid test is always going to be,
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Ali pravi test će uvek biti to
07:13
how would sharks really behave
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kako bi se ajkule zaista ponašale
07:14
in the context of these patterns and shapes.
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u kontekstu ovih šablona i oblika.
07:17
And testing to simulate a person in a wetsuit
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A testiranje kako bi se simulirala
osoba u odelu za ronjenje
osoba u odelu za ronjenje
07:20
in the water with a predatory shark
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u vodi, sa ajkulom grabljivicom
07:21
in a natural environment
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u prirodnom okruženju -
07:23
is actually a lot harder than you might think.
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zapravo je puno teže
nego što mislite.
nego što mislite.
07:25
(Laughter)
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(Smeh)
07:28
So we have to bait the rig,
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Tako da moramo da postavimo
mamac u napravu
mamac u napravu
07:31
because we need to get the statistical number
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zato što moramo da dobijemo
07:32
of samples through to get the scientific evidence,
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statistički broj uzoraka da bismo imali
naučne dokaze,
naučne dokaze,
a postavljanjem mamca u napravu
07:35
and by baiting the rig,
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07:36
we're obviously changing shark behavior.
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očigledno menjamo ponašanje ajkule.
07:38
We can't put humans in the water.
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Ne možemo u vodu da stavimo ljude.
07:40
We're ethically precluded from even using
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Etički smo sprečeni da koristimo
čak i oblike nalik ljudima
i stavljamo ih u vodu kao mamac.
i stavljamo ih u vodu kao mamac.
07:43
humanoid shapes and baiting them up in the water.
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07:46
But nevertheless, we started the testing process
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Ali uprkos tome, počeli smo testiranje
07:48
in January of this year,
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u januaru ove godine,
07:50
initially with tiger sharks
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isprva sa tigrastim ajkulama
07:51
and subsequently with great white sharks.
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a nakon toga i sa velikim belim ajkulama.
07:54
The way we did that
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To smo radili tako što smo uzeli
07:56
was to get a perforated drum which is full of bait,
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izbušen bubanj, prepun mamca,
08:00
wrap it in a neoprene skin,
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koji smo umotali u omotač od neoprena
08:02
and then run two stereo underwater cameras
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i onda smo pokrenuli dve
stereo podvodne kamere
stereo podvodne kamere
08:05
to watch how the shark
actually engages with that rig.
actually engages with that rig.
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kako bismo posmatrali kako se
ajkula zapravo odnosi prema tome.
ajkula zapravo odnosi prema tome.
08:08
And because we use stereo,
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S obzirom da smo koristili stereo,
08:10
we can capture all the statistics
on how big the shark is,
on how big the shark is,
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mogli smo da zabeležimo sve statistike
o tome kolika je ajkula,
o tome kolika je ajkula,
08:13
what angle it comes in at, how quickly it leaves,
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pod kojim uglom dolazi,
koliko brzo odlazi
koliko brzo odlazi
08:15
and what its behavior is
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i kakvo joj je ponašanje
08:17
in an empirical rather than a subjective way.
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na empirijski način,
za razliku od subjektivnog.
za razliku od subjektivnog.
08:20
Because we needed to
preserve the scientific method,
preserve the scientific method,
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Kako smo morali da očuvamo
naučni metod,
naučni metod,
08:22
we ran a control rig
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imali smo i kontrolnu napravu,
08:24
which was a black neoprene rig
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obmotanu crnim neoprenom
poput normalnog crnog odela za ronjenje
08:28
just like a normal black wetsuit
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08:30
against the, what we call,
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nasuprot onoga što mi zovemo
08:31
SAMS technology rig.
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opremom sa SAMS tehnologijom.
08:33
And the results were not just exciting,
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Rezultati ne samo da su bili
veoma uzbudljivi,
veoma uzbudljivi,
08:36
but very encouraging,
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već i veoma ohrabrujući,
08:37
and today I would like to just give you a snapshot
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i danas bih voleo da vam dam
kratak prikaz
kratak prikaz
08:40
of two of those engagements.
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dva ovakva dešavanja.
08:44
So here we've got a four-meter tiger shark
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Ovde imamo tigrastu ajkulu
od četiri metra
od četiri metra
08:46
engaging the black control rig,
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koja napada crnu kontrolnu napravu
08:49
which it had encountered about
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sa kojom se susrela
08:50
a minute and a half before.
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pre oko minut i po.
09:11
Now that exact same shark had engaged,
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Ista ta ajkula se susrela
09:14
or encountered this SAMS rig,
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sa SAMS napravom,
09:16
which is the Elude SAMS rig,
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to jest SAMS napravom za izbegavanje
09:17
about eight minutes before,
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oko osam minuta ranije
09:18
and spent six minutes circling it, hunting for it,
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i kružila je oko nje šest minuta,
lovila je,
lovila je,
tražila je ono što je mogla
da namiriše i oseti ali ne i da vidi,
da namiriše i oseti ali ne i da vidi,
09:21
looking for what it could
smell and sense but not see,
smell and sense but not see,
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09:24
and this was the final engagement.
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i ovo je bio poslednji susret.
09:29
Great white sharks are more
confident than the tigers,
confident than the tigers,
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Velike bele ajkule imaju
više samopouzdanja od tigrastih,
više samopouzdanja od tigrastih,
09:32
and here you see great white shark
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i ovde možete videti
veliku belu ajkulu
veliku belu ajkulu
09:34
engaging a control rig,
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u kontaktu sa kontrolnom napravom,
09:36
so a black neoprene wetsuit,
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crnim odelom od neoprena,
09:37
and going straight to the bottom,
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i ide pravo do dna,
09:39
coming up
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vraća se
09:42
and engaging.
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i napada.
09:46
In contrast to the SAMS technology rig,
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Nasuprot napravi sa SAMS opremom,
09:48
this is the banded one,
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ova je sa štraftama,
09:50
where it's more tactile,
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ovde je taktilnija,
09:52
it's more investigative,
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više istraživačka,
09:53
it's more apprehensive,
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prestrašenija,
09:55
and shows a reluctance to come straight in and go.
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i pokazuje oklevanje
da krene i ode.
da krene i ode.
10:08
(Applause)
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(Aplauz)
10:18
So, it's important for us that all
the testing is done independently,
the testing is done independently,
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Za nas je bitno da se svo testiranje
vrši nezavisno,
vrši nezavisno,
10:22
and the University of W.A. is doing the testing.
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i Univerzitet zapadne Australije
vrši testiranje.
vrši testiranje.
10:25
It'll be an ongoing process.
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To je proces u toku.
Biće kritički razmatran i rezultati
će biti objavljeni.
će biti objavljeni.
10:26
It's subject to peer review and subject to publication.
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10:29
It's so important that this concept
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Veoma je bitno da je ovaj koncept
10:31
is led with the science.
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vođen naukom.
10:33
From the perspective of Shark
Attack Mitigation Systems,
Attack Mitigation Systems,
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Iz perspektive Sistema
za smanjenje napada ajkula,
za smanjenje napada ajkula,
10:35
we're a biotechnology licensing company,
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mi smo biotehnološka kompanija
za licenciranje,
za licenciranje,
10:38
so we don't make wetsuits ourselves.
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tako da ne pravimo odela sami.
10:40
We'll license others to do that.
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Dajemo licence drugima
kako bi oni to radili.
kako bi oni to radili.
Ali mislio sam da će vas zanimati
10:42
But I thought you might be interested
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10:43
in seeing what SAMS technology looks like
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kako SAMS tehnologija izgleda
10:45
embedded in a wetsuit, and to that end,
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ugrađena u odelo, i tim povodom,
10:48
for the first time, live, worldwide --
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prvi put, uživo, širom sveta -
10:51
(Laughter) —
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(Smeh) -
10:53
I can show you what biological adaptation,
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mogu da vam pokažem kako izgledaju
biološka adaptacija,
biološka adaptacija,
10:56
science and design looks like in real life.
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nauka i dizajn, uživo.
11:00
So I can welcome Sam, the surfer,
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Želim dobrodošlicu Semu, surferu,
11:02
from this side. Where are you, Sam?
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sa ove strane. Sem, gde si?
11:04
(Applause)
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(Aplauz)
11:06
And Eduardo.
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I Eduardo.
11:08
(Applause)
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(Aplauz)
11:10
Cheers, mate.
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Zdravo, druže.
11:12
Cheers.
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Zdravo.
11:14
Thanks, gentlemen. (Applause)
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Gospodo, hvala vam.
(Aplauz)
(Aplauz)
11:21
So what have we done here?
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Šta smo ovde uradili?
11:22
Well, to my mind, rather than take a blank sheet
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Za mene, umesto da uzmemo prazan papir
11:25
and use science as a tool for invention,
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i koristimo nauku kao alat
za izume,
za izume,
11:29
we've paid attention to the biological evidence,
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obratili smo pažnju
na biološke dokaze,
na biološke dokaze,
11:32
we've put importance to the
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stavili smo fokus na dokaze
11:33
human anecdotal evidence,
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iz ljudskih anegdota,
11:35
and we've used science as a tool
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i koristili smo nauku kao alat
11:38
for translation,
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za prevođenje,
11:40
translation of something that was already there
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prevođenje nečega što je već bilo tu
11:42
into something that we can
use for the benefit of mankind.
use for the benefit of mankind.
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u nešto što možemo koristiti
za dobrobit čovečanstva.
za dobrobit čovečanstva.
11:45
And it strikes me that this idea of science
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Čini mi se da je ova zamisao nauke
11:47
as a tool for translation rather than invention
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kao alata za prevod umesto za izume
11:50
is one that we can apply much more widely than this
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zamisao koju možemo primeniti
puno šire od ovoga,
puno šire od ovoga,
11:53
in the pursuit of innovation.
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u potrazi za inovacijama.
11:55
After all, did the Wright brothers
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Uostalom, zar su braća Rajt
11:57
discover manned flight,
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otkrila letenje čoveka
11:59
or did they observe the biological fact of flight
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ili su posmatrali biološko letenje
12:02
and translate that mechanically, replicate it
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i to preveli mehanički i ponovili
12:06
in a way that humans could use?
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na način koji ljudi mogu da koriste?
Što se tiče skromnog
odela za ronjenje,
odela za ronjenje,
12:08
As for the humble wetsuit,
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12:10
who knows what oceanwear will look like
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1941
ko zna kako će izgledati odeća za vodu
12:12
in two years' time, in five years' time
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za dve, pet ili pedeset godina,
12:15
or in 50 years' time, but with this new thinking,
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ali s ovim novim načinom razmišljanja,
rekao bih da postoji dobra šansa
12:18
I'm guessing there's a fair chance
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12:19
it won't be pure black.
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da neće biti potpuno crna.
12:21
Thank you.
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Hvala vam.
(Aplauz)
12:23
(Applause)
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ABOUT THE SPEAKER
Hamish Jolly - Inventor, ocean swimmerHamish Jolly brings his entrepreneurial eye to the rare but viscerally terrifying issue of shark attacks.
Why you should listen
Hamish Jolly is an ocean swimmer and kitesurfer who's committed to creating sustainable businesses through innovation management, business development, business management, program management, investment analysis and finance. In 2006, Jolly was listed in Western Australian Business News' 40 Under 40 business leaders.
Formerly Director of Strategy and Ventures at BankWest, Jolly was responsible for group strategy and mergers and acquisitions. He is a qualified Chartered Accountant and fulfils a number of Board positions including Botanic Gardens and Parks Authority Board of Management (Kings Park). He most recently consulted as the Chief Executive Officer of Greening Australia, Australia’s largest environmental not-for-profit organisation and formerly a Director of Ajilon, where he was part of the leadership team for one of the top-3 management and technology consulting firms in Western Australia.
Hamish Jolly | Speaker | TED.com