TED2019
Joseph Gordon-Levitt: How craving attention makes you less creative
Džozef Gordon-Levit (Joseph Gordon-Levitt): Glad za pažnjom nas čini manje kreativnim
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Džozef Gordon-Levit je tokom svoje glumačke karijere dobio pažnje napretek. Ali, uz nagli porast popularnosti društvenih medija, postao je zavisnik kao i svi ostali, pokušavajući da dobije što više pratilaca i lajkova, što je u njemu izazivalo jedino osećaj neadekvatnosti, kao i umanjenu kreativnost. U svom osvežavajuće iskrenom govoru, on istražuje kako poslovni modeli velikih medijskih kompanija, koji su usmereni samo na pažnju, utiču na našu kreativnost. On takođe deli sa nama jedan drugi osećaj, koji je mnogo jači nego osećaj dobijanja pažnje, a to je obraćanje pažnje.
Joseph Gordon-Levitt - Actor, filmmaker, entrepreneur
As an actor, filmmaker and founder of the online community HITRECORD, Joseph Gordon-Levitt seeks to inspire creativity through collaboration. Full bio
As an actor, filmmaker and founder of the online community HITRECORD, Joseph Gordon-Levitt seeks to inspire creativity through collaboration. Full bio
Double-click the English transcript below to play the video.
00:13
First of all, thank you
for your attention.
for your attention.
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Kao prvo, hvala vam svima na pažnji.
00:16
There's nothing quite like
being in a room full of people like this,
being in a room full of people like this,
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Stvarno je poseban osećaj
biti u ovako punoj prostoriji
biti u ovako punoj prostoriji
gde vi svi posvećujete
svu svoju pažnju baš meni.
svu svoju pažnju baš meni.
00:20
where all of you are giving
your attention to me.
your attention to me.
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00:23
It's a powerful feeling, to get attention.
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Dobijanje pažnje, snažan je to osećaj.
00:28
I'm an actor, so I'm a bit
of an expert on, well, nothing, really.
of an expert on, well, nothing, really.
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Ja sam glumac, tako da sam stručan
u, pa, ničemu zapravo.
u, pa, ničemu zapravo.
00:33
(Laughter)
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(Smeh)
00:34
But I do know what it feels like
to get attention --
to get attention --
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Ali znam vrlo dobro
kakav je osećaj dobijati pažnju.
kakav je osećaj dobijati pažnju.
00:37
I've been lucky in my life
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Imao sam tu sreću u životu
da dobijem pažnje napretek.
da dobijem pažnje napretek.
00:38
to get a lot more
than my fair share of attention.
than my fair share of attention.
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00:40
And I'm grateful for that,
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I zahvalan sam na tome,
00:42
because like I said,
it's a powerful feeling.
it's a powerful feeling.
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jer kao što sam rekao,
snažan je to osećaj.
snažan je to osećaj.
00:46
But there's another powerful feeling
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Ali postoji još jedan snažan osećaj
00:49
that I've also been lucky
to experience a lot as an actor.
to experience a lot as an actor.
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koji sam imao sreće
često da osetim kao glumac.
često da osetim kao glumac.
00:52
And it's funny, it's sort of
the opposite feeling,
the opposite feeling,
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Smešno je, pošto je to donekle
suprotan osećaj,
suprotan osećaj,
jer ne nastaje dobijanjem pažnje.
00:55
because it doesn't come
from getting attention.
from getting attention.
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00:57
It comes from paying attention.
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Već nastaje obraćanjem pažnje.
01:00
When I'm acting,
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Dok glumim,
01:02
I get so focused that I'm only
paying attention to one thing.
paying attention to one thing.
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toliko se usredsredim
da usmerim pažnju samo na jednu stvar.
da usmerim pažnju samo na jednu stvar.
Kao kada sam na sceni
i snimanje treba da počne
i snimanje treba da počne
01:07
Like when I'm on set
and we're about to shoot
and we're about to shoot
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01:10
and the first AD calls out "Rolling!"
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i pomoćni režiser vikne: „Krećemo!"
01:13
And then I hear "speed," "marker," "set,"
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I onda čujem „kamera“, „zvuk“, „ide“
01:15
and then the director calls "Action!"
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i režiser vikne: „Akcija!“
01:18
I've heard that sequence so many times,
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Toliko puta sam čuo te reči
01:20
like, it's become this Pavlovian
magic spell for me.
magic spell for me.
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da su postale za mene
kakav Pavlovljev trik.
kakav Pavlovljev trik.
01:23
"Rolling," "speed," "marker,"
"set" and "action."
"set" and "action."
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„Krećemo“, „kamera“,
„zvuk“, „ide“, „akcija“.
„zvuk“, „ide“, „akcija“.
01:27
Something happens to me,
I can't even help it.
I can't even help it.
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Nešto mi se dogodi, ne mogu protiv toga.
01:30
My attention ...
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Moja pažnja...
01:33
narrows.
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suzi se.
01:34
And everything else in the world,
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Sve ostalo na svetu,
01:36
anything else that might be bothering me
or might grab my attention,
or might grab my attention,
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bilo šta što bi moglo da mi smeta
ili da mi odvuče pažnju,
ili da mi odvuče pažnju,
01:42
it all goes away, and I'm just ... there.
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sve to nestane, a ja sam samo... tamo.
01:48
And that feeling, that is what I love,
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Taj osećaj, to je ono što ja volim,
to je za mene kreativnost.
01:52
that, to me, is creativity.
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01:53
And that's the biggest reason
I'm so grateful that I get to be an actor.
I'm so grateful that I get to be an actor.
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Baš zato sam toliko zahvalan
što mogu da budem glumac.
što mogu da budem glumac.
01:58
So, there's these two powerful feelings.
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Znači, postoje ova dva snažna osećaja.
02:01
There's getting attention
and paying attention.
and paying attention.
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Dobijanje pažnje i obraćanje pažnje.
02:06
Of course, in the last decade or so,
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Naravno, u poslednjih desetak godina,
02:07
new technology has allowed
more and more people
more and more people
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tehnologija omogućuje
sve većem broju ljudi
sve većem broju ljudi
02:10
to have this powerful feeling
of getting attention.
of getting attention.
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da iskuse ovaj snažan osećaj
dobijanja pažnje.
dobijanja pažnje.
To važi za bilo koji kreativni
poduhvat, ne samo glumu.
poduhvat, ne samo glumu.
02:14
For any kind of creative
expression, not just acting.
expression, not just acting.
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02:16
It could be writing or photography
or drawing, music -- everything.
or drawing, music -- everything.
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Pisanje, fotografija, crtanje,
sviranje muzike - sve.
sviranje muzike - sve.
02:20
The channels of distribution
have been democratized,
have been democratized,
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Kanali distribucije su demokratizovani,
02:23
and that's a good thing.
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što je dobra stvar.
02:27
But I do think there's
an unintended consequence
an unintended consequence
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Ali svakako mislim da postoji
slučajna posledica toga
slučajna posledica toga
02:30
for anybody on the planet
with an urge to be creative --
with an urge to be creative --
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za bilo koju osobu na kugli zemaljskoj
koja teži da bude kreativna,
koja teži da bude kreativna,
02:35
myself included,
because I'm not immune to this.
because I'm not immune to this.
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što uključuje i mene,
pošto nisam ni ja otporan na to.
pošto nisam ni ja otporan na to.
02:39
I think that our creativity
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Mislim da naša kreativnost
02:42
is becoming more and more
of a means to an end --
of a means to an end --
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sve više postaje sredstvo
kojim ostvarujemo cilj,
kojim ostvarujemo cilj,
02:47
and that end is to get attention.
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a taj cilj je dobijanje pažnje.
02:51
And so I feel compelled to speak up
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Imam potrebu da pričam o ovome
02:53
because in my experience,
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jer po mom iskustvu,
02:56
the more I go after that powerful
feeling of paying attention,
feeling of paying attention,
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što više želim da doživim
taj snažni osećaj obraćanja pažnje,
taj snažni osećaj obraćanja pažnje,
02:59
the happier I am.
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to sam srećniji.
03:01
But the more I go after
the powerful feeling of getting attention,
the powerful feeling of getting attention,
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Ali što više težim osećaju
dobijanja pažnje,
dobijanja pažnje,
03:06
the unhappier I am.
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to sam nesrećniji.
03:08
(One person claps)
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(Jedna osoba tapše)
03:09
And -- thanks.
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I... Hvala.
03:11
(Laughter)
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(Smeh)
03:13
(Applause)
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(Aplauz)
03:18
So this is something
that goes way back for me.
that goes way back for me.
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Ja još odavno imam iskustva sa ovim.
03:21
I think the first time I can remember
using my acting to get attention,
using my acting to get attention,
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Sećam se da sam prvi put
iskoristio glumu da bih dobio pažnju
iskoristio glumu da bih dobio pažnju
03:26
I was eight years old at summer camp.
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na letnjem kampu
kada sam imao osam godina.
kada sam imao osam godina.
03:28
And I'd been going on auditions
for about a year by then,
for about a year by then,
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Tada sam već godinu dana
išao po audicijama,
išao po audicijama,
i imao sam sreće da dobijem
par manjih uloga
par manjih uloga
03:31
and I'd been lucky to get some small parts
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03:33
in TV shows and commercials,
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u TV serijama i reklamama,
03:35
and I bragged about it a lot,
that summer at camp.
that summer at camp.
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i hvalio sam se time poprilično
tog leta na kampu.
tog leta na kampu.
03:40
And at first, it worked.
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Na početku, upalilo je.
03:42
The other kids gave me
a bunch of extra attention,
a bunch of extra attention,
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Druga deca su mi davala
mnogo dodatne pažnje,
mnogo dodatne pažnje,
03:45
because I had been on "Family Ties."
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jer sam dobio ulogu
u seriji „Porodične veze“.
u seriji „Porodične veze“.
03:48
That's a picture of me on "Family Ties."
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Ovo je slika mene u „Porodičnim vezama“.
03:50
(Laughter)
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(Smeh)
I onda su se stvari preokrenule.
03:51
Then, the tide turned --
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03:52
I think I took it too far
with the bragging.
with the bragging.
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Mislim da sam preterao
sa svojim hvalisanjem.
sa svojim hvalisanjem.
03:55
And then, the other kids
started to make fun of me.
started to make fun of me.
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Druga deca su tada počela da me ismevaju.
03:59
I remember there was this one girl
I had a crush on, Rocky.
I had a crush on, Rocky.
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Bila je tamo i jedna devojčica
koja mi se dopadala, Roki.
koja mi se dopadala, Roki.
04:04
Her name was Rachel, she went by Rocky.
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Zvala se Rejčel, a zvali su je Roki.
04:07
And she was beautiful, and she could sing,
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Bila je prelepa i umela je da peva,
04:09
and I was smitten with her,
and I was standing there, bragging.
and I was standing there, bragging.
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očarala me je skroz,
te sam stajao tamo i hvalio se.
te sam stajao tamo i hvalio se.
04:13
And she turned to me
and she called me a show-off.
and she called me a show-off.
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Onda mi se ona obratila
i nazvala me običnim hvalisavcem.
i nazvala me običnim hvalisavcem.
04:16
Which I 100 percent deserved.
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Što sam u potpunosti zaslužio.
04:19
But you know, it still really hurt.
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Ali znate, baš me je povredilo.
04:22
And ever since that summer,
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I od tog leta,
04:24
I've had a certain hesitance
to seek attention for my acting.
to seek attention for my acting.
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oklevao sam da tražim pažnju
za svoju glumu.
za svoju glumu.
04:29
Sometimes, people would ask me,
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Ponekad bi me ljudi pitali:
04:31
"Wait a minute,
if you don't like the attention,
if you don't like the attention,
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„Čekaj malo, ako ne voliš pažnju,
04:33
then why are you an actor?"
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zašto se baviš glumom?“
A ja bih im rekao: „To nije poenta glume,
čoveče, gluma je umetnost.“
čoveče, gluma je umetnost.“
04:34
And I'd be like,
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04:36
"Because that's not what acting's about,
man, it's about the art."
man, it's about the art."
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I oni bi mi odgovorili sa: „Važi, brate.“
04:39
And they'd be like, "OK, OK, dude."
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(Smeh)
04:41
(Laughter)
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04:43
And then Twitter came out.
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I onda se pojavio Tviter.
04:45
And I got totally hooked on it,
just like everybody else,
just like everybody else,
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Zalepio sam se za njega, kao i svi ostali,
što me je pretvorilo u pravog licemera.
04:47
which made me into a complete hypocrite.
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Jer u tom periodu,
04:49
Because at that point,
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itekako sam koristio svoju glumu
da bih dobijao pažnju.
da bih dobijao pažnju.
04:50
I was absolutely using my acting
to get attention.
to get attention.
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04:53
I mean, what, did I think
I was just getting all these followers
I was just getting all these followers
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Mislim, šta, da nisam možda
dobijao sve te pratioce
dobijao sve te pratioce
04:56
because of my brilliant tweets?
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zbog svojih genijalnih tvitova?
04:59
I actually did think that -- I was like --
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Zapravo, jesam mislio da je to razlog...
05:01
(Laughter)
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(Smeh)
05:02
"They don't just like me
because they saw me in 'Batman,'
because they saw me in 'Batman,'
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„Nije da me vole samo zato
što su me videli u „Betmenu“,
što su me videli u „Betmenu“,
vole ono što imam da kažem,
šarmiram ih rečima.“
šarmiram ih rečima.“
05:05
they like what I have to say,
I've got a way with words."
I've got a way with words."
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05:08
(Laughter)
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(Smeh)
05:09
And then in no time at all,
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I za tili čas,
to je sve počelo da utiče
na moj voljeni kreativni proces.
na moj voljeni kreativni proces.
05:11
it started having an impact
on my dearly beloved creative process.
on my dearly beloved creative process.
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05:16
It still does.
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Još uvek i utiče.
05:17
I try not to let it.
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Trudim se da to ne dopustim.
05:19
But you know, I'd be sitting there,
like, reading a script.
like, reading a script.
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Ali znate, ja tako sedim i čitam scenario,
05:23
And instead of thinking,
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i umesto da pomislim:
05:25
"How can I personally identify
with this character?"
with this character?"
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„Kako mogu da se poistovetim
sa ovim likom?“
sa ovim likom?“
05:27
Or "How is the audience
going to relate to this story?"
going to relate to this story?"
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Ili: „Kako će publika
da reaguje na ovu priču?“
da reaguje na ovu priču?“
05:30
I'm like, "What are people going to say
about this movie on Twitter?"
about this movie on Twitter?"
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Ja pomislim: „Šta će ljudi na Tviteru
da kažu o ovom filmu?“
da kažu o ovom filmu?“
„Šta ću ja da im odgovorim
05:33
And "What will I say back
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a da bude dovoljno sarkastično
da dobije mnogo retvitova,
da dobije mnogo retvitova,
05:35
that will be good and snarky enough
to get a lot of retweets,
to get a lot of retweets,
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ali da ne budem baš grub pošto se ljudi
lako uvrede, a ne želim da me odbace?"
lako uvrede, a ne želim da me odbace?"
05:38
but not too harsh,
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05:39
because people love to get offended,
and I don't want to get canceled?"
and I don't want to get canceled?"
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Ove misli mi se vrzmaju po glavi
05:42
These are the thoughts that enter my mind
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kada bi trebalo da čitam scenario,
pokušavajući da budem umetnik.
pokušavajući da budem umetnik.
05:44
when I'm supposed to be reading a script,
trying to be an artist.
trying to be an artist.
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I nisam ovde da vam kažem
05:47
And I'm not here to tell you
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da je tehnologija
neprijatelj kreativnosti.
neprijatelj kreativnosti.
05:49
that technology
is the enemy of creativity.
is the enemy of creativity.
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05:51
I don't think that.
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To ni ne mislim.
05:52
I think tech is just a tool.
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Mislim da je tehnologija alat.
05:54
It has the potential to foster
unprecedented human creativity.
unprecedented human creativity.
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Ona ima potencijal da gaji
neviđenu ljudsku kreativnost.
neviđenu ljudsku kreativnost.
05:58
Like, I even started
an online community called HITRECORD,
an online community called HITRECORD,
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Ja sam čak osnovao onlajn zajednicu
koja se zove HITRECORD,
koja se zove HITRECORD,
06:01
where people all over the world
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preko koje ljudi sa celog sveta
06:03
collaborate on all kinds
of creative projects,
of creative projects,
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sarađuju na raznim kreativnim projektima,
06:05
so I don't think that social media
or smartphones or any technology
or smartphones or any technology
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tako da ne mislim da su društvene mreže,
pametni telefoni ili tehnologija generalno
pametni telefoni ili tehnologija generalno
06:10
is problematic in and of itself.
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sami po sebi problem.
06:14
But ...
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Ali...
06:16
if we're going to talk
about the perils of creativity
about the perils of creativity
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Ako pričamo o riziku
pretvaranja kreativnosti
pretvaranja kreativnosti
06:19
becoming a means to get attention,
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u sredstvo za dobijanje pažnje,
06:21
then we have to talk about
the attention-driven business model
the attention-driven business model
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onda moramo da pričamo
o poslovnom modelu usmerenom na pažnju
o poslovnom modelu usmerenom na pažnju
06:26
of today's big social media
companies, right?
companies, right?
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koji imaju današnje
velike medijske kompanije, zar ne?
velike medijske kompanije, zar ne?
06:28
(Applause)
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(Aplauz)
06:31
This will be familiar territory
for some of you,
for some of you,
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Ovo će biti poznata teritorija
za neke od vas,
za neke od vas,
06:33
but it's a really relevant question here:
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ali je stvarno relevantno pitanje ovde.
Na koji način društvena platforma,
06:35
How does a social media platform
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06:37
like, for example, Instagram, make money?
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kao na primer Instagram, zarađuje novac?
Ne prodaje nam mogućnost deljenja slika,
06:40
It's not selling
a photo-sharing service --
a photo-sharing service --
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06:42
that part's free.
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taj deo je besplatan.
06:43
So what is it selling?
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Šta nam onda prodaje?
06:45
It's selling attention.
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Prodaje pažnju.
06:46
It's selling the attention
of its users to advertisers.
of its users to advertisers.
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Prodaje pažnju svojih korisnika
onima koji se reklamiraju.
onima koji se reklamiraju.
06:48
And there's a lot of discussion right now
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Trenutno se vodi mnogo rasprava o tome
06:50
about how much attention we're all giving
to things like Instagram,
to things like Instagram,
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koliko pažnje svi mi dajemo Instagramu
i sličnim aplikacijama,
i sličnim aplikacijama,
06:54
but my question is:
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ali moje pitanje je kako Instagram
dobija toliko pažnje?
dobija toliko pažnje?
06:55
How is Instagram getting
so much attention?
so much attention?
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06:59
We get it for them.
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Mi mu je dajemo.
07:02
Anytime somebody posts on Instagram,
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Svaki put kada neko postavi
sliku na Instagram,
sliku na Instagram,
07:05
they get a certain amount of attention
from their followers,
from their followers,
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on dobije određenu dozu pažnje
od svojih pratilaca,
od svojih pratilaca,
07:07
whether they have a few followers
or a few million followers.
or a few million followers.
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makar imao samo par pratilaca
ili čak par miliona.
ili čak par miliona.
07:10
And the more attention you're able to get,
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I što više pažnje možete da dobijete,
07:13
the more attention
Instagram is able to sell.
Instagram is able to sell.
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to više pažnje Instagram može da proda.
07:16
So it's in Instagram's interest
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Instagramu je u interesu
07:19
for you to get as much
attention as possible.
attention as possible.
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da vi dobijete što je više pažnje moguće.
07:22
And so it trains you
to want that attention,
to want that attention,
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Dresira vas da imate potrebu za pažnjom,
07:25
to crave it, to feel stressed out
when you're not getting enough of it.
when you're not getting enough of it.
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da žudite za njom, da osetite stres
ako je ne dobijate dovoljno.
ako je ne dobijate dovoljno.
07:30
Instagram gets its users addicted
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Instagram navuče svoje korisnike
07:34
to the powerful feeling
of getting attention.
of getting attention.
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na taj snažni osećaj dobijanja pažnje.
I znam da svi u šali govorimo:
„Bože, ceo život mi zavisi od telefona,“
„Bože, ceo život mi zavisi od telefona,“
07:38
And I know we all joke, like,
"Oh my God, I'm so addicted to my phone,"
"Oh my God, I'm so addicted to my phone,"
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07:41
but this is a real addiction.
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ali to stvarno jeste zavisnost.
07:43
There's a whole science to it.
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Cela nauka stoji iza toga.
07:44
If you're curious, I recommend
the work of Jaron Lanier,
the work of Jaron Lanier,
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Ako vas zanima, preporučujem
dela Džarona Lanijera,
dela Džarona Lanijera,
07:47
Tristan Harris, Nir Eyal.
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Tristana Harisa, Nira Ejala.
07:50
But here's what I can tell you.
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Ali evo šta mogu da vam kažem.
07:52
Being addicted to getting attention
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Biti zavisnik od dobijanja pažnje
07:55
is just like being addicted
to anything else.
to anything else.
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je isto kao i biti zavisnik
od nečeg drugog.
od nečeg drugog.
07:58
It's never enough.
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Nikada vam nije dosta.
07:59
You start out and you're thinking,
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Počnete s tim i onda pomislite:
08:01
"If only I had 1,000 followers,
that would feel amazing."
that would feel amazing."
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„Kada bih samo imao 1000 pratilaca,
onda bih se osećao odlično."
onda bih se osećao odlično."
08:05
But then you're like, "Well,
once I get to 10,000 followers,"
once I get to 10,000 followers,"
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I posle pomislite: „Oh,
samo da dobijem 10 000 pratilaca,"
samo da dobijem 10 000 pratilaca,"
08:09
and, "Once I get to 100 --
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„Kada dobijem 100 -
08:11
Once I get to a million followers,
then I'll feel amazing."
then I'll feel amazing."
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„Kada dobijem milion pratilaca,
onda ću odlično da se osećam."
onda ću odlično da se osećam."
08:18
So I have 4.2 million
followers on Twitter --
followers on Twitter --
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Ja imam 4,2 miliona pratilaca na Tviteru,
08:21
it's never made me feel amazing.
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nikada se nisam osećao odlično zbog toga.
08:23
I'm not going to tell you
how many I have on Instagram,
how many I have on Instagram,
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Neću vam reći koliko pratilaca
imam na Instagramu,
imam na Instagramu,
jer se iskreno sramotim
koliko je ta cifra niska,
koliko je ta cifra niska,
08:26
because I feel genuine shame
about how low the number is,
about how low the number is,
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08:29
because I joined Instagram
after "Batman" came out.
after "Batman" came out.
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pošto sam napravio profil na Instagramu
tek nakon što je izašao „Betmen".
tek nakon što je izašao „Betmen".
08:32
(Laughter)
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(Smeh)
08:35
And I search other actors,
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I pretražim druge glumce
08:37
and I see that their number
is higher than mine,
is higher than mine,
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i vidim da je njihova cifra veća od moje,
08:39
and it makes me feel
terrible about myself.
terrible about myself.
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i onda se osećam grozno.
08:42
Because the follower count
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Pošto broj pratilaca
08:44
makes everybody feel terrible
about themselves.
about themselves.
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tera svakoga da se oseća grozno.
08:47
That feeling of inadequacy
is what drives you to post,
is what drives you to post,
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Zbog tog osećaja neadekvatnosti
stavljate nove slike,
stavljate nove slike,
08:50
so you can get more attention,
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da bi dobili više pažnje,
08:51
and then that attention that you get
is what these companies sell,
is what these companies sell,
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a medijske kompanije prodaju
tu pažnju koju vi dobijete,
tu pažnju koju vi dobijete,
08:54
that's how they make their money.
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baš tako zarađuju novac.
08:58
So there is no amount
of attention you can get
of attention you can get
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Nema te količine pažnje
09:01
where you feel like you've arrived,
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koja bi vas u potpunosti zadovoljila,
09:04
and you're like, "Ah, I'm good now."
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kada biste pomislili:
„Ah, sada sam dobro".
„Ah, sada sam dobro".
09:07
And of course, there are a lot of actors
who are more famous than I am,
who are more famous than I am,
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Naravno, postoje mnogi glumci
koji su mnogo poznatiji nego ja,
koji su mnogo poznatiji nego ja,
koji imaju mnogo više pratilaca,
09:11
have more followers than I do,
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09:13
but I bet you they would tell you
the same thing.
the same thing.
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ali kladim se da bi vam rekli istu stvar.
Ako vašu kreativnost gura glad za pažnjom,
09:15
If your creativity is driven
by a desire to get attention,
by a desire to get attention,
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09:20
you're never going to be
creatively fulfilled.
creatively fulfilled.
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nikada se nećete osećati
kreativno ispunjeno.
kreativno ispunjeno.
09:25
But I do have some good news.
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Ali, imam ipak neke dobre vesti.
09:28
There is this other powerful feeling.
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Postoji jedan drugi snažni osećaj.
Nešto drugo što možete
da uradite sa svojom pažnjom,
da uradite sa svojom pažnjom,
09:32
Something else you can do
with your attention
with your attention
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09:34
besides letting a giant tech company
control it and sell it.
control it and sell it.
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osim da dozvolite velikoj kompaniji
da je kontroliše i prodaje.
da je kontroliše i prodaje.
09:38
This is that feeling I was talking about,
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O ovom osećaju sam bio pričao,
zbog kog toliko volim glumu -
09:40
why I love acting so much --
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09:41
it's being able to pay attention
to just one thing.
to just one thing.
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usmeravanje pažnje samo na jednu stvar.
09:47
Turns out there's actually
some science behind this too.
some science behind this too.
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Nauka zapravo podržava sve ovo.
09:50
Psychologists and neuroscientists --
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Psiholozi i neuronaučnici
izučavaju fenomen koji nazivaju „tok“.
09:52
they study a phenomenon they call flow,
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09:54
which is this thing that happens
in the human brain
in the human brain
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2405
To je ono što se desi ljudskom mozgu
kada neko usmeri pažnju
samo na jednu stvar,
samo na jednu stvar,
09:57
when someone pays attention
to just one thing,
to just one thing,
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09:59
like something creative,
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kao na nešto kreativno,
10:00
and manages not to get distracted
by anything else.
by anything else.
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i ne dozvoli ničemu da mu odvrati pažnju.
10:04
And some say the more regularly
you do this, the happier you'll be.
you do this, the happier you'll be.
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Neki kažu da što više radimo to,
to ćemo biti srećniji.
to ćemo biti srećniji.
10:10
Now I'm not a psychologist
or a neuroscientist.
or a neuroscientist.
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Sad, ja nisam psiholog ili neuronaučnik.
10:13
But I can tell you,
for me, that is very true.
for me, that is very true.
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Ali mogu da vam kažem
iz ličnog iskustva da to jeste istina.
iz ličnog iskustva da to jeste istina.
10:17
It's not always easy, it's hard.
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Nije uvek lako, teško je zapravo.
10:19
To really pay attention
like this takes practice,
like this takes practice,
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Da bi se zaista obraćala pažnja
potrebna je vežba,
potrebna je vežba,
10:22
everybody does it their own way.
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svako to radi na svoj način.
10:23
But if there's one thing I can share
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Ali mogu da podelim sa vama jednu stvar
10:25
that I think helps me focus
and really pay attention, it's this:
and really pay attention, it's this:
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koja meni pomaže da se fokusiram
i zapravo obraćam pažnju.
i zapravo obraćam pažnju.
10:30
I try not to see other creative
people as my competitors.
people as my competitors.
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Pokušavam da ne gledam
na druge kreativne ljude kao konkurenciju.
na druge kreativne ljude kao konkurenciju.
10:36
I try to find collaborators.
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Pokušavam da nađem saradnike.
10:38
Like, if I'm acting in a scene,
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Na primer, ako glumim u sceni,
i krenem da gledam na druge glumce
kao da su mi konkurencija, pomislim:
kao da su mi konkurencija, pomislim:
10:40
if I start seeing the other actors
as my competitors, and I'm like,
as my competitors, and I'm like,
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10:43
"God, they're going to get
more attention than I am,
more attention than I am,
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„Joj bože, dobiće više pažnje nego ja,
više će se pričati o njihovom
nastupu nego o mom.“
nastupu nego o mom.“
10:46
people are going to be talking
about their performance more than mine" --
about their performance more than mine" --
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Tada gubim fokus.
10:49
I've lost my focus.
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I verovatno ću biti grozan u toj sceni.
10:51
And I'm probably
going to suck in that scene.
going to suck in that scene.
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10:53
But when I see the other actors
as collaborators,
as collaborators,
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3905
Ali kada gledam
na druge glumce kao saradnike,
na druge glumce kao saradnike,
10:57
then it becomes almost easy to focus,
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tada fokusiranje skoro postaje lako,
11:01
because I'm just paying attention to them.
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pošto samo na njih obraćam pažnju.
Ne moram ni da mislim o tome šta radim.
11:04
And I don't have to think
about what I'm doing --
about what I'm doing --
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Samo reagujem na ono što oni rade,
11:06
I react to what they're doing,
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oni reaguju na ono što ja radim,
11:08
they react to what I'm doing,
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i tako se međusobno podržavamo.
11:09
and we can kind of
keep each other in it together.
keep each other in it together.
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11:12
But I don't want you to think
it's only actors on a set
it's only actors on a set
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I ne želim da mislite
da samo glumci na sceni
da samo glumci na sceni
mogu da sarađuju na ovakav način.
11:15
that can collaborate in this way.
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11:16
I could be in whatever
kind of creative situation.
kind of creative situation.
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To može da se desi
u bilo kojoj kreativnoj situaciji.
u bilo kojoj kreativnoj situaciji.
11:19
It could be professional,
could be just for fun.
could be just for fun.
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Može da bude profesionalno,
ili samo zabave radi.
ili samo zabave radi.
11:22
I could be collaborating with people
I'm not even in the same room with.
I'm not even in the same room with.
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Mogu da sarađujem sa ljudima čak
i ako se ne nalazimo u istoj prostoriji.
i ako se ne nalazimo u istoj prostoriji.
Zapravo, neke od omiljenih
stvari koje sam stvorio,
stvari koje sam stvorio,
11:26
In fact, some of my favorite
things I've ever made,
things I've ever made,
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stvorio sam sa ljudima koje nikada
nisam uživo upoznao.
nisam uživo upoznao.
11:29
I made with people
that I never physically met.
that I never physically met.
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Inače,
11:31
And by the way,
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11:32
this, to me, is the beauty
of the internet.
of the internet.
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to je ono što meni predstavlja
lepotu interneta.
lepotu interneta.
11:35
If we could just stop
competing for attention,
competing for attention,
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Ako bismo samo prestali
da se takmičimo oko pažnje,
da se takmičimo oko pažnje,
11:38
then the internet becomes
a great place to find collaborators.
a great place to find collaborators.
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internet bi tada postao odlično mesto
za pronalaženje saradnika.
za pronalaženje saradnika.
11:43
And once I'm collaborating
with other people,
with other people,
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I kada sarađujem sa drugima,
11:48
whether they're on set,
or online, wherever,
or online, wherever,
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bilo to na sceni, preko interneta, gdegod,
11:51
that makes it so much easier
for me to find that flow,
for me to find that flow,
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pronalaženje onog toka
postane toliko lakše,
postane toliko lakše,
11:54
because we're all just paying attention
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jer svi mi samo usmeravamo pažnju
11:57
to the one thing
that we're making together.
that we're making together.
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na tu jednu stvar koju zajedno pravimo.
12:00
And I fell like I'm part
of something larger than myself,
of something larger than myself,
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Dobijem osećaj da sam deo
nečeg većeg i bitnijeg,
nečeg većeg i bitnijeg,
12:03
and we all sort of shield each other
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i svi nekako štitimo jedno drugo
12:06
from anything else that might
otherwise grab our attention,
otherwise grab our attention,
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od bilo čega što bi inače moglo
da nam odvuče pažnju,
da nam odvuče pažnju,
12:09
and we can all just be there.
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svi možemo jednostavno da budemo... tamo.
12:15
At least that's what works for me.
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To je bar ono što meni odgovara.
12:19
Sometimes.
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Ponekad.
12:20
Sometimes -- it doesn't always work.
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Ponekad, ne upali baš uvek.
12:22
Sometimes, I still totally get
wrapped up in that addictive cycle
wrapped up in that addictive cycle
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Ponekad me potpuno uvuče
taj zavisnički vrtlog
taj zavisnički vrtlog
12:25
of wanting to get attention.
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potrage za pažnjom.
12:27
I mean, like, even right now,
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Čak i sada,
12:29
can I honestly say there's not
some part of me here who's like,
some part of me here who's like,
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4005
da li mogu iskreno da kažem
da deo mene ne želi da vikne:
da deo mene ne želi da vikne:
12:33
"Hey, everybody, look at me,
I'm giving a TED Talk!"
I'm giving a TED Talk!"
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2849
„Hej ljudi, vidite mene,
ja držim TED govor!"
ja držim TED govor!"
12:35
(Laughter)
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(Smeh)
12:37
There is -- there's, you know, some part.
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Postoji taj deo, mali deo.
12:40
But I can also honestly say
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Ali takođe mogu iskreno da kažem
12:42
that this whole creative process
of writing and giving this talk,
of writing and giving this talk,
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da ceo kreativni proces pisanja
i držanja ovog govora
i držanja ovog govora
12:45
it's been a huge opportunity
for me to focus
for me to focus
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predstavlja jednu veliku priliku
za mene da se fokusiram
za mene da se fokusiram
12:48
and really pay attention to something
I care a lot about.
I care a lot about.
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i stvarno obratim pažnju na nešto
do čega mi je veoma stalo.
do čega mi je veoma stalo.
12:52
So regardless of how much attention
I do or don't get as a result,
I do or don't get as a result,
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Bez obzira na to koliko pažnje dobijem
ili ne dobijem na kraju,
ili ne dobijem na kraju,
drago mi je što sam ga održao.
12:58
I'm happy I did it.
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13:00
And I'm grateful to all of you
for letting me.
for letting me.
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I zahvalan sam svima vama
što ste mi to dopustili.
što ste mi to dopustili.
13:04
So thank you, that's it,
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Hvala vam, to je to,
sada možete nekom drugom
da posvetite svoju pažnju.
da posvetite svoju pažnju.
13:06
you can give your attention
to someone else now.
to someone else now.
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13:08
Thanks again.
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Hvala vam ponovo.
13:10
(Applause)
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ABOUT THE SPEAKER
Joseph Gordon-Levitt - Actor, filmmaker, entrepreneurAs an actor, filmmaker and founder of the online community HITRECORD, Joseph Gordon-Levitt seeks to inspire creativity through collaboration.
Why you should listen
In Joseph Gordon-Levitt's own words: "I'm lucky. I found a creative outlet young. I started working as an actor when I was six years old. When I was 19, I quit acting to go to college. And a few years later (yes, I dropped out) when I tried to get back into it, nobody would give me a part. That really hurt.
"I realized my old creative outlet wouldn't work anymore, because it depended too much on other people. I had to be able to express myself on my own. And my personal metaphor for this was the REC button. 'HIT RECORD,' I'd say to myself. Push the button. Get started. Make something.
"What started as a private rallying cry became a humble website, which grew into a worldwide community of hundreds of thousands, an Emmy-winning production company, and now a new collaborative media platform. Irony is, today's HITRECORD is not about expressing yourself on your own. What we've found over the years is that the best way for many people to find their creative outlet is through collaborating with others."
Joseph Gordon-Levitt | Speaker | TED.com