Joseph Gordon-Levitt: How craving attention makes you less creative
喬瑟夫·高登李維: 渴望關注為什麼會讓你變得比較沒有創意?
As an actor, filmmaker and founder of the online community HITRECORD, Joseph Gordon-Levitt seeks to inspire creativity through collaboration. Full bio
Double-click the English transcript below to play the video.
for your attention.
being in a room full of people like this,
是種很獨特的體驗。
your attention to me.
of an expert on, well, nothing, really.
都懂得不深,嗯,真的。
to get attention --
一直能得到大家的關注。
than my fair share of attention.
it's a powerful feeling.
這是種很強大的感覺。
to experience a lot as an actor.
the opposite feeling,
是種相反的感受,
from getting attention.
paying attention to one thing.
只把注意力放在一件事上。
and we're about to shoot
我們準備要開拍,
「Rolling(攝影機運轉)!」
「場記板」、「就緒」,
magic spell for me.
像是魔法咒語一樣。
"set" and "action."
「速度」、「場記板」、
I can't even help it.
or might grab my attention,
或吸引我注意的東西,
我就只是……在當下。
I'm so grateful that I get to be an actor.
成為演員的最大理由。
and paying attention.
more and more people
of getting attention.
expression, not just acting.
表現,不只是演戲。
or drawing, music -- everything.
畫畫、音樂——什麼都行。
have been democratized,
an unintended consequence
地球上任何有強烈慾望
with an urge to be creative --
會造成非預期的後果——
because I'm not immune to this.
of a means to an end --
feeling of paying attention,
the powerful feeling of getting attention,
關注的強大感受,
that goes way back for me.
using my acting to get attention,
靠表演得到注意力,
for about a year by then,
左右的試鏡經驗了,
和廣告中演出一些小角色,
that summer at camp.
a bunch of extra attention,
大量的額外注意力,
我想我吹噓得太過頭了。
with the bragging.
started to make fun of me.
I had a crush on, Rocky.
叫洛基,我在暗戀她。
and I was standing there, bragging.
我就站在那裡,吹噓著。
and she called me a show-off.
to seek attention for my acting.
來獲得大家的注意力。
if you don't like the attention,
備受關注,為何要當演員?」
man, it's about the art."
just like everybody else,
靠演戲來獲得關注。
to get attention.
I was just getting all these followers
我以為是因為我的精采推文,
because they saw me in 'Batman,'
《蝙蝠俠》所以喜歡我,
I've got a way with words."
我很能言善道。」
on my dearly beloved creative process.
創意過程產生了影響。
我試著不讓它造成影響。
like, reading a script.
比如正在讀劇本。
with this character?"
和這個角色產生連結?」
going to relate to this story?"
和這個故事有所連結?」
about this movie on Twitter?"
會怎麼說這部電影?」
才夠好、夠犀利,
to get a lot of retweets,
但又不要太嚴厲,
但我不想被取消追蹤?」
and I don't want to get canceled?"
努力當一個藝術家時。
trying to be an artist.
科技是創意的敵人。
is the enemy of creativity.
前所未有的人類創意。
unprecedented human creativity.
an online community called HITRECORD,
線上社群叫做 HITRECORD,
能合作進行各種創意計畫,
of creative projects,
or smartphones or any technology
about the perils of creativity
the attention-driven business model
現今大型社交媒體公司
商業模式,對吧?
companies, right?
for some of you,
但,這個問題很重要:
如 IG,要如何賺錢?
a photo-sharing service --
那部分是免費的。
銷售給廣告商。
of its users to advertisers.
to things like Instagram,
IG 這類平台多少注意力,
得到這麼多注意力?
so much attention?
from their followers,
得到一定量的關注,
or a few million followers.
或有幾百萬個追隨者。
Instagram is able to sell.
attention as possible.
to want that attention,
when you're not getting enough of it.
你就會覺得很有壓力。
of getting attention.
"Oh my God, I'm so addicted to my phone,"
我對我的手機上癮了。」
背後有完整的科學。
the work of Jaron Lanier,
我建議看看傑倫·拉尼爾、
to anything else.
that would feel amazing."
感覺會超棒。」
once I get to 10,000 followers,"
我能得到一萬個追隨者,」
then I'll feel amazing."
追隨者,感覺會超棒。」
followers on Twitter --
四千兩百萬個追隨者——
how many I have on Instagram,
我在 IG 上有多少追隨者,
about how low the number is,
那數字低得很可恥,
after "Batman" came out.
推出後加入 IG。
我發現他們的數字比我的高,
is higher than mine,
terrible about myself.
about themselves.
is what drives you to post,
is what these companies sell,
就成了這些公司的產品,
of attention you can get
who are more famous than I am,
告訴各位同樣的話。
the same thing.
獲得關注的慾望所驅使,
by a desire to get attention,
creatively fulfilled.
做另一種用途,
with your attention
control it and sell it.
控制它、銷售它。
我熱愛演戲的原因——
to just one thing.
some science behind this too.
也是有科學根據的。
「心流(flow)」,
in the human brain
to just one thing,
by anything else.
其它事分心時就會發生。
you do this, the happier you'll be.
你就會越快樂。
or a neuroscientist.
for me, that is very true.
對我來說真的就是如此。
like this takes practice,
是需要練習的,
and really pay attention, it's this:
集中注意力的,那就是:
people as my competitors.
視為我的競爭者。
as my competitors, and I'm like,
視為我的競爭者,心想:
more attention than I am,
比我更多的注意力,
不是談我的」——
about their performance more than mine" --
going to suck in that scene.
as collaborators,
視為合作對象,
我針對他們所做的來反應,
about what I'm doing --
融入在這個橋段中。
keep each other in it together.
it's only actors on a set
只有片場演員才能這樣子合作。
kind of creative situation.
could be just for fun.
可能只是好玩的情境。
I'm not even in the same room with.
things I've ever made,
that I never physically met.
這就是網路的美好之處。
of the internet.
competing for attention,
a great place to find collaborators.
找到合作對象的好地方。
with other people,
or online, wherever,
for me to find that flow,
變得容易許多,
that we're making together.
那一件事情上就可以了。
of something larger than myself,
更大的大我的一部分,
otherwise grab our attention,
我們注意力的事物,
人在那裡,心也在那裡。
wrapped up in that addictive cycle
想要獲得關注的上癮循環裡。
some part of me here who's like,
某部分的我也在心想:
I'm giving a TED Talk!"
我在 TED 演講哪!」
of writing and giving this talk,
這整個創作過程,
for me to focus
機會,讓我能專注,
I care a lot about.
我非常關心的事情上。
I do or don't get as a result,
或沒得到多少關注,
for letting me.
to someone else now.
你們的注意力給別人了。
ABOUT THE SPEAKER
Joseph Gordon-Levitt - Actor, filmmaker, entrepreneurAs an actor, filmmaker and founder of the online community HITRECORD, Joseph Gordon-Levitt seeks to inspire creativity through collaboration.
Why you should listen
In Joseph Gordon-Levitt's own words: "I'm lucky. I found a creative outlet young. I started working as an actor when I was six years old. When I was 19, I quit acting to go to college. And a few years later (yes, I dropped out) when I tried to get back into it, nobody would give me a part. That really hurt.
"I realized my old creative outlet wouldn't work anymore, because it depended too much on other people. I had to be able to express myself on my own. And my personal metaphor for this was the REC button. 'HIT RECORD,' I'd say to myself. Push the button. Get started. Make something.
"What started as a private rallying cry became a humble website, which grew into a worldwide community of hundreds of thousands, an Emmy-winning production company, and now a new collaborative media platform. Irony is, today's HITRECORD is not about expressing yourself on your own. What we've found over the years is that the best way for many people to find their creative outlet is through collaborating with others."
Joseph Gordon-Levitt | Speaker | TED.com