Serious Play 2008
John Maeda: My journey in design
前田約翰的設計之道
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設計師前田約翰先生分享他從西雅圖一家豆腐工廠，到2008年開始擔任羅德島設計學院院長，這一路走來的心路歷程。在設計遇上電腦這個關鍵時刻，前田先生是一個永不疲憊的實驗家，也是一個詼諧的洞察者。
John Maeda - Artist
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity. Full bio
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity. Full bio
Double-click the English transcript below to play the video.
00:16
I'm kind of tired of talking about simplicity, actually,
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其實我已經講膩了簡約主義
00:19
so I thought I'd make my life more complex, as a serious play.
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所以我認真的想讓生活變得複雜一點
00:22
So, I'm going to, like, go through some slides
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等一下我會秀些投影片
00:24
from way back when,
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從古至今遊覽一遍
00:26
and walk through them to give you a sense of how I end up here.
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好讓各位了解我是如何一路走來的
00:29
So, basically it all began with
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基本上一切都源自於
00:31
this whole idea of a computer.
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"電腦"這個概念
00:33
Who has a computer? Yeah.
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在座的各位誰有電腦?
00:36
O.K., so, everyone has a computer.
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好 大家都有
00:38
Even a mobile phone, it's a computer.
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甚至連手機都可以稱為電腦
00:40
And -- anyone remember this workbook,
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有誰記得"快速上手你的蘋果電腦"這本工具書
00:43
"Instant Activities for Your Apple" --
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有誰記得"快速上手你的蘋果電腦"這本工具書
00:45
free poster in each book?
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每本還隨書附贈海報
00:47
This was how computing began.
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這就是運算的起點
00:49
Don't forget: a computer came out; it had no software.
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可別忘了 電腦剛問世的時候 裡面是沒有軟體的
00:53
You'd buy that thing, you'd bring it home, you'd plug it in,
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你可能把他買回家，你把它帶回家，然後插上電源，
00:56
and it would do absolutely nothing at all.
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結果這傢伙什麼都做不成
00:58
So, you had to program it,
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所以你還得替他寫點程式
01:00
and there were great programming, like, tutorials, like this.
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然後當時有像這樣子超棒的計程教材 就像這本
01:02
I mean, this was great.
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我說 這實在是棒透了
01:04
It's, like, you know, Herbie the Apple II.
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"Herbie帶你學第二代Apple"
01:06
It's such a great way to --
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無可挑剔
01:08
I mean, they should make Java books like this,
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我的意思是說 Java的敎材都應該要跟這本多學學
01:11
and we've have no problem learning a program.
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這樣我們學起寫程式就會輕鬆多了
01:13
But this was a great, grand time of the computer,
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當時對於電腦來說真是個美好的年代
01:15
when it was just a raw, raw, what is it? kind of an era.
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非常原始 純粹 堪稱黃金時期
01:19
And, you see,
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你看
01:22
this era coincided with my own childhood.
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我的童年就恰巧跟這黃金時期重疊了
01:24
I grew up in a tofu factory in Seattle.
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我在西雅圖的一家豆腐廠長大
01:27
Who of you grew up in a family business,
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在座各位有誰也是在自家經營的生意中
01:30
suffered the torture? Yes, yes.
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吃過不少苦的? 沒錯沒錯
01:32
The torture was good. Wasn't it good torture?
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多點磨練總是好的
01:35
It was just life-changing, you know. And so, in my life, you know, I was in the tofu;
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天將將大任於斯人 必先苦其心志 正如你所知 人生總是充滿挑戰
01:38
it was a family business.
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我在豆腐廠長大，自家經營的小生意
01:40
And my mother was a kind of a designer, also.
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我母親某種程度上也是個設計師
01:43
She'd make this kind of, like, wall of tofu cooking,
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他設計了這個豆腐料理看板
01:46
and it would confuse the customers,
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結果顧客們就疑惑了
01:48
because they all thought it was a restaurant.
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因為這使他們覺得這是一家餐廳
01:50
A bad sort of branding thing, or whatever.
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品牌形象沒弄對 你說是吧
01:52
But, anyway, that's where I grew up,
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但不管怎樣，這就是我長大的地方
01:54
in this little tofu factory in Seattle,
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在西雅圖的這間小豆腐廠裡
01:56
and it was kind of like this:
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當時大概是像這樣
01:59
a small room where I kind of grew up. I'm big there in that picture.
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我在這樣的小房間裡長大 照片裡我顯得很大
02:02
That's my dad. My dad was kind of like MacGyver, really:
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這是我父親 說真的他有點像MacGyver
02:05
he would invent, like, ways to make things heavy.
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他會發明些把東西變重的方法
02:08
Like back here, there's like, concrete block technology here,
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比方說這後面 有一塊水泥磚
02:11
and he would need the concrete blocks to press the tofu,
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他需要用這些水泥磚來擠壓豆腐
02:14
because tofu is actually kind of a liquidy type of thing,
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因為豆腐是接近液狀的東西
02:17
and so you have to have heavy stuff
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所以必須要用重物
02:19
to push out the liquid and make it hard.
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將裡面的水分擠出，使其變硬
02:21
Tofu comes out in these big batches,
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豆腐成型時很大一塊
02:24
and my father would sort of cut them by hand.
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接著我父親就會用手將他們切開
02:27
I can't tell you -- family business story: you'd understand this --
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詳情我就不能透露了，家族機密 你懂的
02:30
my father was the most sincere man possible.
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我父親是世界上最老實的人了
02:33
He walked into a Safeway once on a rainy day,
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有天他走進Safeway超市，外面下著大雨
02:36
slipped, broke his arm, rushed out:
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他跌倒了，摔斷了手臂，便立即衝出超市
02:38
he didn't want to inconvenience Safeway.
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他不想為Safeway超市帶來麻煩
02:41
So, instead, you know, my father's, like, arm's broken
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所以可想而知，我父親的手臂斷了
02:43
for two weeks in the store, and that week --
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整整兩週
02:46
now, those two weeks were when my older brother and I
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我跟我哥就必須在店裡
02:48
had to do everything.
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打點所有事情
02:50
And that was torture, real torture.
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那實在是太痛苦了，超級痛苦
02:53
Because, you see, we'd seen my father
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因為 你看 看我父親如何
02:55
taking the big block of tofu and cutting it,
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把這麼大一塊豆腐俐落的切開
02:57
like, knife in, zap, zap, zap. We thought, wow.
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一刀劃下 切切切 我們都嘖嘖稱奇
03:00
So, the first time I did that, I went, like, whoa! Like this.
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結果我第一次作 哇啊！像這樣
03:03
Bad blocks. But anyways,
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切壞了 總之
03:06
the tofu to me was kind of my origin, basically.
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豆腐就像是我的根
03:10
And because working in a store was so hard,
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因為在店裡幫忙實在太辛苦了
03:13
I liked going to school; it was like heaven.
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我喜歡去上學 那兒簡直是天堂
03:16
And I was really good at school.
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我在學校表現很好
03:18
So, when I got to MIT, you know,
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然後我進入了麻省理工學院(MIT)
03:20
as most of you who are creatives,
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像在座大部分的創意人士一樣
03:22
your parents all told you not to be creative, right?
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您們的父母都曾阻絕您的創意之路 對吧?
03:25
So, same way, you know,
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我也是一樣 你知道的
03:27
I was good at art and good at math, and my father says, he's --
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我美術跟數學都很好 結果我父親說
03:29
John's good at math.
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John的數學極強
03:31
I went to MIT, did my math,
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我進了MIT，專攻數學
03:33
but I had this wonderful opportunity,
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直到我遇上了這絕佳的機會
03:35
because computers had just become visual.
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電腦開始普及
03:38
The Apple -- Macintosh just came out;
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蘋果電腦 麥金塔也正好問世了
03:40
I had a Mac in hand when I went to MIT.
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我去MIT的時候就擁有台蘋果電腦
03:42
And it was a time when a guy who, kind of,
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當時對於一個
03:44
could cross the two sides --
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可以跨領域的人來說
03:46
it was a good time.
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是個絕佳的機會
03:48
And so, I remember that my first major piece of software
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結果 我記得我寫的第一個軟體
03:51
was on a direct copy of then-Aldus PageMaker.
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就是直接模仿當時的Aldus PageMaker
03:54
I made a desktop publishing system way back when,
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當時我寫了一個桌面出版系統
03:57
and that was, kind of, my first step into figuring out how to --
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然後這是我第一次瞭解
04:00
oh, these two sides are kind of fun to mix.
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哇 融合這兩者還挺有趣的
04:02
And the problem when you're younger --
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但是大家年輕時都會有個通病
04:04
for all you students out there --
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尤其實在座各位學生們
04:06
is, your head gets kind of big really easy.
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聽好了 年輕人非常容易自我膨脹
04:09
And when I was making icons, I was, like,
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就像當時我在作icon時
04:11
the icon master,
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覺得自己真是icon界第一把交椅
04:13
and I was, like, yeah, I'm really good at this, you know.
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於是便宣稱自己在這方便超強
04:15
And then luckily, you know,
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然後很幸運的
04:17
I had the fortune of going to something called a library,
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我有幸在圖書館裡
04:20
and in the library I came upon this very book.
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發現這本書
04:23
I found this book. It's called,
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我找到了這本叫做
04:25
"Thoughts on Design," by a man named Paul Rand.
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"設計思維"的書 是位叫做 Paul Rand的人寫的
04:28
It's a little slim volume; I'm not sure if you've seen this.
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這本書有點薄 我不確定各位有沒有看過
04:30
It's a very nice little book. It's about this guy, Paul Rand,
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這本很棒的小書講的就是關於Paul Rand的事情
04:33
who was one of the greatest graphic designers,
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他是一個很有份量的平面設計者
04:35
and also a great writer as well.
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同時也是個優秀的作家
04:37
And when I saw this man's work,
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當我拜讀此人的大作時
04:39
I realized how bad I was at design,
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我發現我在設計上是多麼不足
04:42
or whatever I called it back then,
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也許根本稱不上設計
04:44
and I suddenly had a kind of career goal,
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突然間我有了生涯目標
04:46
kind of in hot pursuit.
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熱烈的想追尋
04:50
So I kind of switched. I went to MIT, finished.
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這是個重大的轉變 我進了MIT 完成學業
04:54
I got my masters,
and then went to art school after that.
and then went to art school after that.
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我拿到了碩士學位 之後進了藝術學校
04:58
And just began to design stuff,
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開始從事設計
05:00
like chopstick wrappers, napkins, menus -- whatever I could get a handle on:
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像是筷子包裝、餐巾、菜單 或是任何我可以參與的機會
05:02
sort of wheel-and-deal, move up in the design world, whatever.
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有點橫衝直撞 在設計的殿堂裡前進
05:05
And isn't it that strange moment when you publish your design?
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發表自己的設計時你們有沒有種奇妙的感覺?
05:08
Remember that moment -- publishing your designs?
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還記得那一刻嗎?發表自己作品的那一刻
05:10
Remember that moment? It felt so good, didn't it?
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記得嗎?感覺很棒，對吧?
05:13
So, I was published, you know,
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結果我的設計被出版了
05:14
so, wow, my design's in a book, you know?
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哇!我的作品被收錄在書裡耶!你知道嗎?
05:16
After that, things kind of got strange,
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在那之後，事情開始有點悉翹
05:18
and I got thinking about the computer,
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我開始思考關於電腦的問題
05:20
because the computer to me always, kind of, bothered me.
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因為電腦總是讓我覺得很難用
05:23
I didn't quite get it. And Paul Rand
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我不知道是為什麼。然後Paul Rand
05:25
was a kind of crusty designer,
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是個有點火爆的設計師
05:28
you know, a crusty designer, like a good -- kind of like a good French bread?
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你知道的 "有個性"的設計師就像是塊不錯的法國麵包
05:31
You know, he wrote in one of his books:
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他曾在書裡寫到
05:33
"A Yale student once said,
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有次一個耶魯的學生說
05:35
'I came here to learn how to design, not how to use a computer.'
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我是來這裡學設計的，不是來學習使用電腦的
05:38
Design schools take heed."
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設計學院醒醒吧"
05:40
This is in the '80s,
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當時是80年代
05:42
in the great clash of computer/non-computer people.
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支持和反對電腦的人吵得正激烈
05:45
A very difficult time, actually.
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當時實在很難熬
05:47
And this to me was an important message from Rand.
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而這對我來說是Rand給我的重要訊息
05:51
And so I began to sort of mess with the computer at the time.
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於是說開始一頭栽入電腦
05:54
This is the first sort of play thing I did, my own serious play.
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是我第一次嚴肅的看待自己在做的事情
05:57
I built a working version of an Adobe Illustrator-ish thing.
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我寫了一個類似Adobe Illustrator的軟體
06:01
It looks like Illustrator; it can, like, draw.
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看起來就像是Illustrator，可以在上面畫畫
06:03
It was very hard to make this, actually.
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實際上做起來很難的
06:05
It took a month to make this part.
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做這部份花了我一個月的時間
06:07
And then I thought, what if I added this feature,
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然後我想，加入這功能會發生什麼呢?
06:09
where I can say, this point,
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比方說這個點
06:11
you can fly like a bird. You're free, kind of thing.
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可以像鳥一樣自由飛行
06:14
So I could, sort of, change the kind of stability
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就像是改變穩定性
06:18
with a little control there on the dial,
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利用一個小小的控制按鈕
06:20
and I can sort of watch it flip around.
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就可以把他翻來翻去
06:22
And this is in 1993.
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當時是1993年
06:25
And when my professors saw this, they were very upset at me.
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當我教授看到這個，他們對我失望透頂
06:29
They were saying, Why's it moving?
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他們問"為什麼這個東西在動?"
06:32
They were saying, Make it stop now.
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還說"快讓他立刻停下來"
06:35
Now, I was saying, Well, that's the whole point: it's moving.
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然後我說 嗯 奧妙之處就在於:他會動
06:37
And he says, Well, when's it going to stop?
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接著他說了 嗯 那他什麼時候會停下?
06:39
And I said, Never.
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我回答 永無止境
06:40
And he said, Even worse. Stop it now.
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他說 這更糟 立刻停下它
06:43
I started studying this whole idea,
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於是我開始鑽研這個點子
06:45
of like, what is this computer? It's a strange medium.
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像是 電腦到底是什麼東西? 是個奇妙的素材
06:48
It's not like print. It's not like video.
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不像印刷品 也不像影像
06:51
It lasts forever. It's a very strange medium.
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(由電腦做出的東西)它可以永久存在 是個非常奇妙的媒材
06:54
So, I went off with this,
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所以我從這裡開始
06:56
and began to look for things even more.
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尋找更多媒材
06:58
And so in Japan, I began to experiment with people.
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接著在日本，我開始進行"人體實驗"
07:01
This is actually bad: human experiments.
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這聽起來實在不妥"人體實驗"(此為講者的幽默)
07:04
I would do these things where I'd have students become pens:
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我的作法是讓學生成為"筆"
07:07
there's blue pen, red pen, green pen, black pen.
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有藍筆、紅筆、綠筆跟黑筆
07:10
And someone sits down and draws a picture.
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其中一個人坐下 畫一幅畫
07:18
They're laughing because he said,
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大家都笑了 因為那人說
07:20
draw from the middle-right to the middle, and he kind of messed up.
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"從中右畫到中央" 結果"那支筆"畫得一蹋糊塗
07:23
See, humans don't know how to take orders;
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你看 人類無法一個命令一個動作
07:25
the computer's so good at it.
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而電腦卻很在行
07:27
This guy figured out how to get the computer to draw with two pens at once:
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這位同學很清楚如何讓電腦同時用兩支筆畫圖
07:30
you know, you, pen, do this, and you, pen, do this.
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像這樣 你這支筆 做這個 然後你這支筆 做這個
07:33
And so began to have multiple pens on the page --
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接著紙上開始有很多支筆
07:36
again, hard to do with our hands.
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同樣的 很難由我們自己來做
07:39
And then someone discovered this "a-ha moment"
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接著有人突然恍然大悟
07:41
where you could use coordinate systems.
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要使用座標系統
07:44
We thought, ah, this is when it's going to happen.
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我們想 啊 問題迎刃而解啦
07:46
In the end, he drew a house. It was the most boring thing.
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最後她畫出了一棟房子 這實在無聊至極
07:49
It became computerish; we began to think computerish --
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因為太電腦化了 我們開始像電腦般思考
07:52
the X, Y system -- and so that was kind of a revelation.
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X, Y 座標系統 -- 有點革命性
07:55
And after this I wanted to build a computer out of people,
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這之後我又想用"人"建造一台計算機
07:58
called a human-powered computer.
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稱作"人力計算機"
08:00
So, this happened in 1993.
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這發生在1993年
08:04
Sound down, please.
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請小聲點 拜託
08:05
It's a computer where the people are the parts.
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這是一台用人類組成的電腦
08:09
I have behind this wall a disk drive, a CPU,
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這牆壁後面有個硬碟 一個CPU
08:13
a graphics card, a memory system.
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一張顯示卡 還有記憶體
08:15
They're picking up a giant floppy disk made of cardboard.
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他們正拿著一個用厚紙板做的巨大軟碟機
08:18
It's put inside the computer.
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然後插入電腦中
08:21
And that little program's on that cardboard disk.
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在這個紙板(磁片)上有一個小程式
08:24
So, she wears the disk,
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她穿著這磁片
08:27
and reads the data off the sectors of the disk,
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然後分段讀取磁片上的資料
08:31
and the computer starts up; it sort of boots up, really.
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接著電腦開始運作 有點像是開機
08:34
And it's a sort of a working computer. And when I built this computer,
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這就像是台運作中的電腦。然而當我做出這台電腦時
08:37
I had a moment of -- what is it called? --
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突然間---該怎麼說--
08:39
the epiphany where I realized that the computer's just so fast.
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頓悟了 我意識到電腦實在是太迅速了
08:43
This computer appears to be fast - she's working pretty hard,
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這台(人力)電腦看起來很快 她運作的相當努力
08:47
and people are running around, and we think, wow, this is happening at a fast rate.
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大夥跑來跑去 然後我們覺得 哇 它運作得很快
08:51
And this computer's programmed to do only one thing, which is,
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而這台電腦只被指示去做一件事 那就是
08:54
if you move your mouse, the mouse changes on the screen.
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如果你移動滑鼠 這移動會反映在螢幕上
08:57
On the computer, when you move your mouse, that arrow moves around.
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在電腦上 當你移動滑鼠 游標會跟著動
09:01
On this computer, if you move the mouse, it takes half an hour
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在這台(人力)電腦上 當你移動滑鼠 會花上半小時
09:03
for the mouse cursor to change.
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才能讓螢幕上的游標移動
09:05
To give you a sense of the speed, the scale:
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這讓你對速度改變的量級更有概念
09:07
the computer is just so amazingly fast, O.K.?
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電腦實在是太快了 對吧
09:10
And so, after this I began to do experiments for different companies.
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接著我開始替不同的公司作實驗
09:13
This is something I did for Sony in 1996.
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這是我在1996年替新力(Sony)做的
09:16
It was three Sony "H" devices
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這是新力的H系列裝置
09:18
that responded to sound.
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會對聲音有反應
09:20
So, if you talk into the mike,
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所以當你對麥克風說話
09:22
you'll hear some music in your headphones;
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你會從耳機裡聽到音樂
09:24
if you talk in the phone, then video would happen.
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如果對電話說話 會有影像出現
09:26
So, I began to experiment with industry in different ways
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我開始替業界做了許多不同性質的研究
09:28
with this kind of mixture of skills.
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使用這些跨領域的技巧
09:31
I did this ad. I don't believe in this kind of alcohol, but I do drink sometimes.
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我做了這廣告。我不相信這酒的功效 但有時候會喝些
09:35
And Chanel. So, getting to do different projects.
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還有香奈兒 接了很多不同的案子
09:37
And also, one thing I realized is that
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還有我意識到一點
09:39
I like to make things.
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我喜歡創造
09:41
We like to make things. It's fun to make things.
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我們都喜歡創造 創造東西很有趣
09:44
And so I never developed the ability to have a staff.
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所以我培養出不請幫手的能力
09:46
I have no staff; it's all kind of made by hand --
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我沒有助手 所有東西都是出自我手
09:48
these sort of broken hands.
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這雙歷經風霜的手
09:50
And these hands were influenced
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而這雙手被啟蒙了
09:53
by this man, Mr. Inami Naomi.
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被這位名叫 Inami Neomi 的先生
09:56
This guy was my kind of like mentor.
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這是算是我的導師
09:58
He was the first digital media producer in Tokyo.
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他是東京第一個數位媒體創作者
10:01
He's the guy that kind of discovered me,
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他發覺了我
10:03
and kind of got me going in digital media.
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然後帶領我進入數位媒體的世界
10:05
He was such an inspirational guy.
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他給了我相當多的啟發
10:08
I remember, like, we'd be in his studio, like, at 2 a.m.,
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我記得 某次在他的工作室 凌晨兩點
10:11
and then he'd show up from some client meeting.
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他剛結束顧客會議
10:14
He'd come in and say, you know,
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然後走進來對大家說
10:16
If I am here, everything is okay.
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只要我在這裡 一切就會順利
10:19
And you'd feel so much better, you know.
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然後你便覺得很安心 你知道嗎?
10:21
And I'll never forget how, like, but -- I'll never forget how, like,
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然後發生一件永生難忘的事情
10:25
he had a sudden situation with his -- he had an aneurysm.
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他突然得了重病 動脈硬化
10:28
He went into a coma.
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於是便昏迷不醒
10:30
And so, for three years he was out, and he could only blink,
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接下來再他過世的前三年 他只能眨眼
10:33
and so I realized at this moment, I thought, wow --
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於是我意識到 我想 哇
10:35
how fragile is this thing we're wearing,
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我們的軀殼是多麼脆弱
10:37
this body and mind we're wearing,
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這個承載我們身體跟心靈的軀殼
10:39
and so I thought, How do you go for it more?
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於是我想 該如何運用它?
10:41
How do you take that time you have left and go after it?
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如何好好的運用剩餘的時間?
10:44
So, Naomi was pivotal in that.
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Naomi讓我想到了這一點
10:46
And so, I began to think more carefully about the computer.
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所以我開始對電腦更深入的思考
10:49
This was a moment where I was thinking about,
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這時我想著
10:51
so, you have a computer program,
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你有個電腦程式
10:53
it responds to motion -- X and Y --
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會響應動作 -- X和Y
10:57
and I realized that each computer program
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然後我意識到每個電腦程式
10:59
has all these images inside the program.
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裡面都有些圖像
11:02
So, if you can see here, you know,
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如果你有看到這裡 你就知道
11:04
that program you're seeing in the corner,
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你正看著這個程式的一個區塊
11:06
if you spread it out, it's all these things all at once.
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如果將他展開 全部的東西一次同時展現
11:09
It's real simultaneity. It's nothing we're used to working with.
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這是真正的同步 和我們之前接觸過的都不同
11:13
We're so used to working in one vector.
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我們習慣於在一個維度裡作業
11:15
This is all at the same time.
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而這全部是同時發生
11:17
The computer lives in so many dimensions.
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所以電腦存在於多個維度中
11:19
And also, at the same time I was frustrated,
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在那時我非常沮喪
11:21
because I would go to all these art and design schools everywhere,
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因為我要到各地的藝術和設計學校去
11:23
and there were these, like, "the computer lab," you know,
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然後那邊有所謂的"電腦研究室" 你知道的
11:26
and this is, like, in the late 1990s,
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這發生在1990年代
11:29
and this is in Basel,
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這在巴塞爾(瑞士城市名)
11:31
a great graphic design school.
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很不錯的平面設計學校
11:33
And here's this, like, dirty, kind of, shoddy,
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然後這是骯髒陰暗的
11:35
kind of, dark computer room.
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電腦教室
11:38
And I began to wonder, Is this the goal?
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我開始想 這就是目標嗎?
11:40
Is this what we want, you know?
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這就是我們要的嗎?
11:43
And also, I began to be fascinated by machines --
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這之後我開始為機器所著迷
11:46
you know, like copy machines -- and so this is actually in Basel.
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你知道 像是影印機 實際上這是在巴爾賽(瑞士一城市)
11:49
I noticed how we spent so much time on making it interactive --
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我發現我們花了許多時間才讓它得以互動
11:52
this is, like, a touch screen --
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這是觸控式螢幕
11:54
and I noticed how you can only touch five places,
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我注意到使用者只能按五個地方
11:56
and so, "why are we wasting so much interactivity everywhere?"
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為什麼我們浪費了這麼多互動的可能性呢
11:59
became a question. And also, the sound:
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這是一個問一 另一個是 聲音
12:02
I discovered I can make my ThinkPad pretend it's a telephone.
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我發現我可以讓我的ThinkPad電腦(IBM的筆記型電腦)假裝成電話
12:07
You get it? No? O.K.
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你懂了嗎?不懂噢 好吧
12:09
And also, I discovered in Logan airport,
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還有 我在Logan機場(Boston一國際機場)發現
12:12
this was, like, calling out to me.
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這像是在對著我叫一樣
12:20
Do you hear that? It's like cows. This is at 4 a.m. at Logan.
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有聽到嗎?聽起來像是牛叫 這是凌晨四點 在Logan
12:23
So, I was wondering, like,
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所以我想
12:25
what is this thing in front of me, this computer thing?
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在我眼前的這東西到底是啥 這台電腦
12:28
It didn't make any sense.
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實在讓人難以理解
12:30
So, I began to make things again. This is another series of objects
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所以我又開始創作 這是另一系列的玩意兒
12:32
made of old computers from my basement.
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用我家地下室的舊電腦做的
12:34
I made -- I took my old Macintoshes
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我用了幾台舊的麥金塔
12:36
and made different objects out of them from Tokyo.
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在東京做了許多不同的東西
12:39
I began to be very disinterested in computers themselves,
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我開始變得對電腦非常不感興趣
12:42
so I began to make paintings out of PalmPilots.
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於是我開始用PalmPilots(使用Palm OS的PDA)作畫
12:44
I made this series of works.
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做了一系列的創作
12:46
They're paintings I made and put a PalmPilot in the middle
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這些是我的畫作 中間還放了個PalmPilot
12:49
as a kind of display that's sort of thinking,
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可謂是種展現、是種思考
12:51
I'm abstract art. What am I? I'm abstract.
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我是抽象的藝術 而我是什麼? 我是抽象的
12:54
And so it keeps thinking out loud of its own abstraction.
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而它不斷努力思考自身的抽象性
12:58
I began to be fascinated by plastic,
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我開始對塑膠著魔
13:01
so I spent four months making eight plastic blocks
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於是我花了四個月製作八個塑膠塊
13:04
perfectly optically transparent,
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完全的透明
13:06
as a kind of release of stress.
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像是壓力被釋放
13:09
Because of that, I became interested in blue tape,
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因為如此 我開始對藍色膠帶產生興趣
13:12
so in San Francisco, at C.C., I had a whole exhibition on blue tape.
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接著在舊金山CC中心 我有個以藍色膠帶為主題的個展
13:15
I made a whole installation out of blue tape -- blue painters' tape.
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我用膠捲做了整個裝置--藍色筆刷的膠帶
13:17
And at this point my wife kind of got worried about me,
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這時我妻子開始擔心我了
13:20
so I stopped doing blue tape and began to think,
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所以我停止關於膠捲的創作開始思考
13:22
Well, what else is there in life?
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嗯...生活中還有啥其他東西?
13:24
And so computers, as you know,
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於是想到了電腦 你知道的
13:27
these big computers, there are now tiny computers.
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之前電腦相當巨大 現在出現了小型的電腦
13:29
They're littler computers, so the one-chip computers,
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他們是更小的電腦 -- 單晶片
13:31
I began to program one-chip computers
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我開始寫單晶片程式
13:33
and make objects out of P.C. boards, LEDs.
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然後用PC板、LED做些東西
13:37
I began to make LED sculptures
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我開始做LED裝置
13:39
that would live inside little boxes out of MDF.
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他們在MDF的小盒子裏運作著
13:42
This is a series of light boxes I made for a show in Italy.
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這是我替義大利某展覽做的一系列光盒子
13:46
Very simple boxes: you just press one button and some LED interaction occurs.
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非常簡單的盒子:按個按鈕，LED燈便會發光產生互動
13:49
This is a series of lamps I made. This is a Bento box lamp:
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這是我做的檯燈系列 這是個便當盒燈
13:52
it's sort of a plastic rice lamp;
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算是個塑膠米檯燈
13:55
it's very friendly.
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非常的好用
13:57
I did a show in London last year made out of iPods --
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去年我在倫敦佈了個用ipod為主題的個展
14:00
I used iPods as a material.
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我使用ipod作為素材
14:02
So I took 16 iPod Nanos
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所以我拿了16個ipod nano
14:04
and made a kind of a Nano fish, basically.
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然後做了個Nano魚
14:06
Recently, this is for Reebok.
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最近，這個是替Reebok做的
14:08
I've done shoes for Reebok as well,
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我也替Reebox做鞋子
14:10
as a kind of a hobby for apparel.
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展現我對於時裝的興趣
14:12
So anyways, there are all these things you can do,
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總之 這些都是我們可以做的事情
14:15
but the thing I love the most is to
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但我最愛的
14:17
experience, taste the world.
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還是去體驗、品嚐這世界
14:19
The world is just so tasty.
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這世界實在是美味極了
14:21
We think we'll go to a museum; that's where all the tastes are.
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我們會想說 那去博物館吧! 那裡擁有一且美味的東西
14:23
No, they're all out there.
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不 美味的東西無處不在
14:25
So, this is, like, in front of the Eiffel Tower, really,
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這好像是在艾菲爾鐵塔前面
14:27
actually, around the Louvre area.
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事實上是在羅浮宮附近
14:29
This I found, where nature had made a picture for me.
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我發現 大自然創造了幅美好的畫面給我
14:31
This is a perfect 90-degree angle by nature.
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這是出自自然之手的絕妙九十度角
14:33
In this strange moment where, like, these things kind of appeared.
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在某個神奇的瞬間 這東西就這麼出現了
14:36
We all are creative people.
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我們都富有創意
14:38
We have this gene defect in our mind.
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我們的心靈中都有個基因缺陷
14:41
We can't help but stop, right? This feeling's a wonderful thing.
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我們無法自拔 對吧? 這感覺實在太美好了
14:44
It's the forever-always-on museum.
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這是永不打烊的博物館
14:47
This is from the Cape last year.
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這是去年在好望角找到的
14:49
I discovered that I had to find the equation of art and design,
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我覺得我必須尋找藝術與設計的橋樑
14:52
which we know as circle-triangle-square.
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看的出來這是個圓形 三角形 跟方形
14:55
It's everywhere on the beach, I discovered.
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我發現在海灘上到處都是
14:57
I began to collect every instance of circle-triangle-square.
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於是我開始蒐集每個圓形 三角形 跟方形
15:00
I put these all back, by the way.
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順道一提 我後來都把它們放回去了
15:02
And I also discovered how .
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然後我也發現了
15:04
some rocks are twins separated at birth.
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有些時投是一出生便分隔兩地的雙包胎
15:07
This is also out there, you know.
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而這也無所不在 你知道的
15:10
I'm, like, how did this happen, kind of thing?
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於是我便想 這到底是怎麼發生的?
15:12
I brought you guys together again.
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我讓你們又團聚了
15:14
So, three years ago I discovered, the letters M-I-T
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三年前我發現 M I T 這三個字母
15:17
occurring in simplicity and complexity.
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同時在極簡與複雜這兩個字中出現了
15:19
My alma mater, MIT, and I had this moment --
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在我的母校 MIT 此刻
15:21
a kind of M. Night Shayamalan moment --
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我突然覺醒了
15:22
where I thought, Whoa! I have to do this.
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我想 哇喔!! 我必須有所行動
15:25
And I went after it with passion.
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於是我跟著感覺走
15:28
However, recently this RISD opportunity kind of arose --
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接著最近羅德島設計學院(RSID)的機會來了
15:32
going to RISD -- and I couldn't reconcile this real easy,
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去RSID 我沒有辦法輕易答應
15:35
because the letters had told me, MIT forever.
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因為這些字母已告訴我 永遠MIT
15:39
But I discovered in the French word raison d'être.
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但我在法文字 raison d'être (存在的理由之意)中
15:42
I was, like, aha, wait a second.
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我發現 哇 慢著
15:44
And there RISD appeared.
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裡面出現了RSID耶
15:47
And so I realized it was O.K. to go.
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我以我想 好吧我去
15:49
So, I'm going to RISD, actually.
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於是我就進入了RSID
15:53
Who's a RISD alum out there?
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這裡有誰是RSID校友的?
15:55
RISD alums? Yeah, RISD. There we go, RISD. Woo, RISD.
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RSID校友嗎?是的 RSID 我們來了RSID 噢~RSID
15:58
I'm sorry, I'm sorry, Art Center -- Art Center is good, too.
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抱歉抱歉 Art Center也很棒
16:00
RISD is kind of my new kind of passion,
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RSID是我的新寵
16:04
and I'll tell you a little bit about that.
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讓我來稍微替各位說明一下
16:07
So, RISD is --
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所以 RSID 是
16:09
I was outside RISD,
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我站在RSID外
16:11
and some student wrote this on some block, and I thought,
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我想這是某學生在這磚頭上寫下的
16:13
Wow, RISD wants to know what itself is.
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哇! RSID 想知道他自己的定位
16:16
And I have no idea what RISD should be, actually,
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然而我對於RSID一點頭緒都沒有
16:18
or what it wants to be, but one thing I have to tell you is that
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連他想走向何方都不知道 但我可以告訴你
16:21
although I'm a technologist, I don't like technology very much.
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雖然我是個科技人才 但我實在不怎麼喜歡科技
16:24
It's a, kind of, the qi thing, or whatever.
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實在是有點小家子氣 不管啦
16:26
People say,
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大家都問
16:28
Are you going to bring RISD into the future?
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你要帶領RSID走向時代尖端嗎
16:30
And I say, well, I'm going to bring the future back to RISD.
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而我回答 嗯 我要把尖端帶回RSID
16:33
There's my perspective. Because in reality,
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這是我的遠景 因為現實中
16:36
the problem isn't how to make the world more technological.
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問題並非在於將世界弄得更高科技
16:40
It's about how to make it more humane again.
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而是如何讓它更加人性化
16:42
And if anything, I think RISD has a strange DNA.
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再者 我覺得RSID有個奇異的DNA
16:46
It's a strange exuberance
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它異常的繁盛
16:48
about materials, about the world:
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對於媒材、對於世界
16:50
a fascination that I think the world needs
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正是我認為這個世界所需要的魔力
16:52
quite very much right now.
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尤其是現在
16:54
So, thank you everyone.
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感謝大家
ABOUT THE SPEAKER
John Maeda - ArtistJohn Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity.
Why you should listen
When John Maeda became president of the legendary Rhode Island School of Design (RISD) in 2008, he told the Wall Street Journal, "Everyone asks me, 'Are you bringing technology to RISD?' I tell them, no, I'm bringing RISD to technology."
In his fascinating career as a programmer and an artist, he's always been committed to blurring the lines between the two disciplines. As a student at MIT, studying computer programming, the legendary Muriel Cooper persuaded him to follow his parallel passion for fine art and design. And when computer-aided design began to explode in the mid-1990s, Maeda was in a perfect position at the MIT Media Lab to influence and shape the form, helping typographers and page designers explore the freedom of the web.
Maeda is leading the "STEAM" movement--adding an "A" for Art to the education acronym STEM (Science, Technology, Engineering, and Math)--and experiencing firsthand the transformation brought by social media. After leaving his post as RISD's president, Maeda is turning his attention to Silicon Valley, where is is working as a Design Partner for Kleiner, Perkins, Caulfield and Byers. He is also consulting for eBay, where he is the chair of the Design Advisory Board.
John Maeda | Speaker | TED.com